Support from the tourism industry is an often underestimated but enormously effective lever for achieving these goals. It is one of the most important economic sectors worldwide and, according to the World Tourism Organization (UNWTO), has the potential to positively influence nearly all SDGs. Tourism can promote economic growth (SDG 8), create high-quality jobs, strengthen gender equality (SDG 5), advance education (SDG 4), and preserve cultural heritage and local products (SDGs 11 and 12). At the same time, tourism enables climate and environmental protection measures (SDGs 13 and 15) when resources are used consciously and natural spaces are protected.

Sustainable Accommodations Play a Key Role

Hotels and accommodation providers play a key role in this regard. As employers, service providers, purchasers, and users of local resources, they influence the social, economic, and environmental aspects of a destination. By investing in renewable energy, creating local value, training employees, and communicating sustainably with guests, they can contribute significantly to the implementation of global goals.

Green Pearls® Unique Places hotel partners have jointly committed to sustainable responsibility and provide an example of responsibility in action. While the individual members pursue their own sustainability strategies, they are often guided by the SDGs.

Green Visions for the Hotel Industry

For Green Pearls® partners, sustainability is more than just a marketing buzzword. It is a guiding principle and design standard that is becoming a hallmark of modern hospitality culture. The hotels below exemplify how the UN's sustainability goals can be put into practice and show that, for them, these are not just abstract guidelines but tools for real change.

One notable example is the Paradiso Pure.Living Vegan Hotel on the Alpe di Siusi in South Tyrol. Since 2019, the hotel has consistently offered plant-based cuisine, and by the end of 2024, it had established itself as the first purely vegan hotel on the Seiser Alm. By doing so, the hotel specifically influences several SDGs, particularly sustainable consumption and production (Goal 12) and climate action (Goal 13). The reduced ecological footprint of plant-based cuisine is scientifically proven and can be experienced firsthand by guests.

Examining other Green Pearls® hotels reveals that many of the 17 goals are addressed individually, depending on the region, business, and philosophy. At the hotel My Arbor in South Tyrol, ecological and social sustainability are linked. The hotel's cooperation with regional producers, conscious avoidance of mass-produced goods, and use of natural building materials demonstrate a responsible approach to resources. At the same time, the hotel supports Climate Goal 13 with energy-efficient building concepts and renewable energies. Fair employment conditions, long-term prospects, and targeted further training also make sustainability a social promise here.

The Hotel Weihrerhof in Ritten is a prime example of technical innovations driving sustainable development. Its modern heating systems, water-saving measures, and solar technology protect resources and help preserve the environment. The hotel shows that even small hotels can make measurable ecological progress through strategic investments.

While some hotels focus on technical or conceptual aspects, the SCHWARZWALD PANOAMA has deeply embedded sustainability into its corporate structure. With a 90% GreenSign certification score, the hotel is a model for energy-efficient construction, climate-friendly operations, and the development of sustainable cities and communities. These efforts are further bolstered by social initiatives and transparent reporting, such as the WIN Charter Baden-Württemberg and the German Sustainability Code.

The Lifestylehotel SAND on the Baltic Sea is also taking a forward-looking approach. Through the “SDG Scouts” project, young employees are actively involved in developing new sustainability ideas. Special training courses enable these employees to independently implement projects and act as ambassadors for the 17 goals. Through this project, the hotel primarily addresses Goals 4 and 16, "Quality Education" and "Strong Institutions and Participatory Processes," respectively. These young professionals become multipliers of a new corporate culture, demonstrating that sustainable change can succeed when people have a say.

The Hotel Luise in Erlangen goes beyond traditional measures as well. Its “Wall of Change” showcases projects that are specifically linked to the 2030 Agenda. Here, SDGs 4, 13, and 17 are implemented through educational offerings, consistent climate protection in everyday operations, and cooperation with regional and international partners. Additionally, the hotel incorporates the Inner Development Goals (IDGs), which promote personal skills such as mindfulness, empathy, and responsibility. This creates a bridge between external transformation processes and the inner attitude that enables their success.

The “ADLER for Planet” sustainability program is implemented in all ADLER Spa Resorts & Lodges and covers a wide range of topics, from promoting biodiversity (Goal 15) to preventing waste and using renewable energies (Goal 7). Particular emphasis is placed on resource-efficient water management and the sustainable procurement of regional and seasonal products. Transparency is central to the program: progress is regularly published and made visible to guests and employees alike. ADLER for Planet is also committed to social responsibility through fair working conditions and environmental education.

The Naturresort Gerbehof on Lake Constance pursues a consistent sustainability policy that, while not explicitly linked to the SDGs, is consistent with many of them. Thanks to a photovoltaic system and miscanthus cultivation for hot water, the hotel is energy-self-sufficient and efficiently supplies itself with water from its own sources and cisterns. The Economy for the Common Good (ECG) balance sheet transparently documents the resort's ethical, social, and ecological commitment. Additionally, the resort's sustainable orientation emphasizes health: special offers promote the well-being and mental and physical health of guests.

The Klosterhof – Alpine Hideaway & Spa in Bavaria is a pioneer in sustainable hospitality. As the first German hotel to receive the EU Ecolabel, it meets numerous standards closely aligned with the SDGs. Long-term partnerships, ecological architecture, and forward-looking resource management exemplify the hotel's commitment to ecological, social, and economic sustainability. Energy-efficient building technology, renewable energies, and a comprehensive waste prevention strategy are just as much a part of this concept as sourcing regional food and supporting social projects, such as mountain rescue services. Thus, the Klosterhof combines environmental awareness with social commitment and economic responsibility.

Taking Responsibility – For a Better Future in Tourism

The examples demonstrate that the individual sustainability measures implemented by Green Pearls® accommodations actively promote sustainable global development. From climate protection to fair working conditions to local value creation, each hotel is doing its part to ensure a better future. The SDGs are not just a checklist; they are a guide and motivation to question existing processes, implement new ideas, and live up to our responsibilities consciously.

All properties share the understanding that sustainable development means more than just being environmentally friendly. It encompasses a mindful approach to people, resources, energy, and knowledge. It also proves that the 17 global goals are not just for discussion at the government level but can be put into practice. In the kitchen. In architecture. In the team. It is also evident in every conversation with guests who want to make a difference.

The Lifestylehotel SAND in Timmendorfer Strand is expanding its reach: the next generation of the Müller family of hoteliers has taken over the former THOMAS Hotel in Husum, creating a new hot spot for independent travelers on the North Sea coast — the SANDglow. Along with the well-established SANDnature on the Baltic Sea, it will now comprise the new SANDcollection.

Under the leadership of Juliette and Tim Muller, SANDglow brings the typical “SAND spirit” – characterized by sustainability, conscious lifestyle, and team culture – to the North Sea coast. The connection between the two hotels unites the North Sea and Baltic Sea, both geographically and in their commitment to modern, values-driven hospitality. The goal is to provide guests at both locations with stylish relaxation and an inspiring hotel experience that always aligns with social and ecological values.

With its 56 uniquely designed rooms, bar, lounge, and day spa, SANDglow is establishing itself as an urban boutique hotel. During the renovation process, the two teams engaged in intensive exchanges, including workshops, team-building events, and technical adjustments. This allowed the hotels to grow together, even on the inside.

The SANDcollection remains true to its philosophy: sustainable concepts such as using recycled materials, fostering regional cooperation, forming fair trade partnerships, and committing to environmental protection and species conservation are practiced in both hotels.

 ● More information about the SANDcollection and its hotels can be found at: www.sandcollection.de

Tourism is one of the largest and fastest-growing industries worldwide. Despite growing awareness of environmental and climate protection, however, the tourism industry often falls short of sustainability expectations. Many people claim they want to travel more sustainably, but the reality looks different: the number of air trips is increasing, CO₂ offsetting is controversial, and sustainable booking options are rarely used, even when available. But is it solely the travelers' fault? Are there too few sustainable providers and accommodations? Or is it a structural and political problem? Who is to blame for the lack of sustainability in tourism?

Desire and Reality – a Growing Discrepancy

In 2024, the number of people traveling for stays of five days or more reached an all-time high of over 56 million. Similarly, vacation travel spending rose to a record high of over €90 billion. A total of 68 million extended trips were recorded, with foreign destinations accounting for 76% of the market and remaining the most popular. Meanwhile, the 2024 FUR Travel Analysis (funded by the German Federal Ministry for the Environment) reveals a growing awareness of sustainable travel:

• Forty-eight percent of Germans want environmentally friendly offerings.
• Sixty-two percent value socially responsible experiences..

There is a significant discrepancy between these claims and actual behavior:

• Only 11% of booked trips were for offers with a sustainability label.
• CO₂ compensation was used for just 5% of trips.
• Sustainability was the decisive factor in only three percent of cases.
• Air travel reached a new high in 2023, accounting for 47% of trips.
• More environmentally friendly alternatives, such as rail and bus travel, accounted for a combined total of four billion kilometers traveled. In contrast, people traveled over 95 billion kilometers by air.

Responsibility is Multifaceted

One thing is certain: sustainable tourism will not fail because of one entity. The system is too complex, with many decision-makers and factors influencing it: tourism companies, guests, political guidelines, and industrial practices. In this newsletter, we explore the issue of responsibility from various perspectives and feature insights from the Green Pearls® accommodation network.

Providers – between Ambition and Adaptation

Although tour operators and hoteliers are aware of their responsibility, the pressure to survive economically remains high. Alexandra Huber, the owner and managing director of Hotel My Arbor in Brixen, South Tyrol, sums it up: "Tourism companies have a great responsibility. Economic pressure or the expectation of high profits often prevents the full implementation of sustainable measures.” Christian Lechner from OLM Nature Escape sees differences in hoteliers' attitudes: "Some entrepreneurs develop sustainable offerings with conviction, while others only offer what the majority demands. Unfortunately, the latter still dominates." José Koechlin, founder of Inkaterra Hotels in Peru, points to structural weaknesses.

Hotels that are sustainably managed, such as those in the Green Pearls® network, benefit from a positive perception of sustainability because they are seen as responsible, forward-thinking, and innovative. This enhances their profile and gives them a competitive advantage. However, without binding guidelines, greater demand from travelers, and targeted incentives, sustainable tourism will remain an ideal for a select few rather than a widespread reality.

Politics: Full of Potential, but Lacking Effectiveness

A study conducted by Booking.com in 2025 found that 36 percent of German travelers believe the government has the greatest potential to mitigate the negative effects of travel. Additionally, 43 percent believe that travel service providers can contribute to environmental protection through concrete measures. However, binding regulations are largely lacking. Stefan Bode, the managing director of SCHWARZWALD PANORAMA, calls for significantly more initiative: "Politicians must create a framework and promote innovation; otherwise, sustainable tourism will remain a niche topic." Alexandra Huber of My Arbor shares this view, advocating for clear legal requirements, subsidies, and targeted programs.

Although politicians can promote sustainable tourism development, there is a lack of consistent implementation. Despite growing expectations and demands, clear guidelines, financial incentives, and strategic control are still lacking.

Travelers – Well-Intentioned, but Inconsistent Actions

Many people want to travel sustainably, but still book conventional products or fail to offset their carbon emissions. There is a lack of simple, credible, and understandable offers, as well as a lack of confidence that their actions will make a difference. According to the Booking.com study, 59% of respondents said they wanted to travel sustainably. However, upon further inspection, it becomes clear that sustainability was the deciding factor for only 4% of those who booked – a significant discrepancy.

Additionally, 27% of respondents believe that climate change is irreversible and their decision will not make a difference. Another 27% consider the threat of climate change to be less serious. Rising costs further push sustainability down the agenda: 72% say price has the greatest influence on their travel plans.

Ursula Wagner from Naturresort Gerbehof points out this double standard: "Many people promote sustainability, but then fly off on vacation anyway. They put their values on hold." Alexandra Huber (My Arbor) also encourages travelers to consciously choose sustainable options, even if it means paying higher prices.

Although awareness exists, travelers are often inconsistent when making concrete decisions. Greenwashing, higher prices in some cases, and a lack of clear, straightforward options are slowing down implementation due to a lack of trust. For sustainable tourism to be more than just lip service, there need to be better offers and clear, comprehensible communication of these offers. Travelers also need to be willing to question their individual comfort zones.

Greenwashing in the Small Print

Another obstacle is the lack of transparency. There are over 200 different sustainability labels in the tourism industry worldwide that take a wide variety of criteria into account. Many providers advertise superficial "green measures" without implementing any substantial changes, a practice known as greenwashing. Stefan Bode (SCHWARZWALD PANORAMA) warns, "Progress is being hampered by greenwashing. Travelers lose trust and can no longer recognize genuine sustainability." According to Booking.com, 64% of travelers want uniform sustainability certifications across all booking portals. It must become easier to book sustainably.

Hope and Chances: Change is Possible

Despite the challenges, the latest Booking.com study shows that an increasing number of travelers are having positive experiences with sustainable offerings and discovering new perspectives. Travelers feel like the “best version of themselves” when they travel sustainably, value authentic and local activities, prefer to get around on foot, by bike, or via public transportation, and are even inspired by sustainable measures taken on vacation to improve their everyday lives. These figures are encouraging. Sustainability on vacation is not about sacrifice; it is an opportunity to travel more consciously and enrichingly.

Shared Responsibility – No One to Blame, Many Involved

Individuals cannot achieve sustainable tourism on their own. This attitude is clearly expressed by the Hotel Korinjak in Croatia.

The Spiss family, owners of Summit Lodges Pfunds, shares this sentiment: "Consumers and businesses are equally responsible." Marion Müller, owner of Lifestylehotel SAND, adds that her hotel serves as a role model: "We are creating a microcosm that aims to inspire guests, communities, and the industry. We want to educate through transparency, communication, and our standards.“

Many businesses and initiatives are already promoting a new form of travel, demonstrating that sustainable tourism is more than a passing trend—it's a shared responsibility with a future. However, a level playing field requires legal frameworks, targeted support, and mandatory labeling of sustainable offerings.

However, the industry itself can contribute greatly as well: when sustainable options are visible, tangible, and easily accessible, they provide a decisive impetus. Courageous pioneers who embrace sustainability as a way of life are setting new standards in this area. Green Pearls® supports these pioneers by providing clear sustainability criteria and working with its partners to promote greater transparency. Only through cooperation and joint commitment can change succeed. Sustainability in tourism should not be relegated to the fine print, rather, it should become a visible and tangible standard. This does not require assigning blame, but it does require actors who take responsibility.

The Issue with the Energy Usage of Digital Structures

Some time ago, we discussed the sustainability of print products. They are often demonized as wasteful of resources, and switching to digital processes is presented as the one truly climate-friendly and green solution. (You can read more about why print still has a place in the linked article above.)

However, amid the "digital hype," the enormous environmental and climate impact of the internet and its associated infrastructure, technologies, and hardware is often overlooked. Due to a lack of reliable data, it is difficult to estimate the extent of this impact. Various studies conducted in recent years estimate, however, that digital technologies account for between 2 and 4 percent of global emissions – roughly the same as air traffic. In addition to end devices, this issue is also caused by data transmission and, above all, data centers and servers. Very few of these are powered by renewable energies.

In addition to the active influences and emissions caused by digital communication, there are also indirect effects. Digital communication and online marketing thrive on user interaction, whether through websites, email, social media, search queries, and so on. Each interaction in turn produces emissions and increases data centers' energy consumption. While the total ecological footprint of data centers can only be estimated, various calculations put it between 200 and 500 billion kilowatt-hours. Worst-case scenarios predict this enormous consumption will multiply by 2030, reaching an estimated 3,000 kilowatt-hours per year. This estimate does not include the changes that will result from AI development. In Europe, this could increase digital technologies' share of total European emissions from 2% to 5% by 2030.

Digital does not Necessarily Mean Sustainable

In our view, it is virtually impossible to make a direct general comparison between print and digital media. The speed and volume of data transmission, as well as the way digital media is used today, are completely different from physical media. Furthermore, the way we communicate has changed: People did not write letters in the same way or quantities as we send emails or text messages today.

Perhaps the closest comparison would be to consider specific marketing channels that pursue the same goal. For example, indiscriminately scattering advertisements across the internet is just as harmful to the environment as distributing flyers in the real world, despite the need to put the emission figures into perspective. (Presumably, flyers are never distributed in the same quantities as online advertisements generate views and interactions.)

Digital communication does not automatically equate to sustainability or environmental friendliness. As in the real world, knowing exactly what the target group needs and when is important for the success of digital communication, particularly digital sustainability communication. We will use examples from the Green Pearls® network to demonstrate how this works in the hospitality and tourism industry. Each of these sustainable accommodations has developed its own marketing and communication strategy. They all consciously handle and disseminate their content in a targeted way, meeting their (potential) guests where they are and avoiding large scatter losses.

Sustainability Communication: Individual, Authentic, Digital

Nowadays, a barrier-free, environmentally friendly website with minimalist design and energy-efficient, eco-friendly hosting that focuses on user needs is the cornerstone of most communication strategies. Such a website informs guests and interested parties, inspires wanderlust, and raises awareness of sustainable measures.

Digression| Sustainable Website: Less Data, Fewer Emissions

A sustainable website design is based on three key principles: efficient technology, climate-friendly hosting, and thoughtful design.

Technology: Save resources through lean code, fast loading times, low data volumes, and optimized media formats. Each megabyte saved reduces power consumption in data centers and on user devices.

Hosting:  It is worth looking for providers that demonstrably use renewable energies, operate data centers with heat recovery systems, and have energy-efficient infrastructure. Other criteria, such as the location of the center, transparency, and commitment to open-source solutions, also play a role. The Green Web Foundation provides a list of sustainable and/or environmentally friendly hosting providers.

Design: Less is more. Reducing animations, creating a clear page layout, and making navigation easy (so visitors don't have to search for long) conserves resources and improves the user experience.

Tip: Even minor adjustments, such as reducing image sizes, can significantly impact your website's carbon footprint.

Digital Communication in Sustainable Hotels

Social media channels, newsletters, and digital guest folders are being used more strategically. They are no longer merely sources of information; they are also platforms for authentic storytelling and brand building. These channels offer insights into a hotel's philosophy, processes, initiatives, and values, providing information that is accessible anywhere and almost in real time.

“We use email, our website, and social media to share our messages and sustainable initiatives transparently”, explains the team at the South Tyrolean Hotel My Arbor. This allows them to communicate quickly and efficiently while significantly reducing paper consumption.

The Eco-Aparthotel OLM Nature Escape, which opened in 2023, communicates digitally only, and for the Lifestylehotel SAND on the Baltic Sea, going paperless is a natural part of sustainability. "However, since sustainability also means social sustainability to us, and we want to support the community's tourism organizations and our partners, we provide them with printed materials from time to time, if their marketing strategies require it," adds Marion Muller, owner of SAND. Otherwise, they use the Gastfreund app for targeted communication with the SAND guests and share their offers on social media. There, they reach a target group that is specifically interested in these offers.

From QR Codes to Apps – Digital Tools are a Sustainable Solution

Digital guest folders or apps are replacing traditional brochures and flyers. At the five-star wellness hotel Der Birkenhof***** Spa & Genussresort, a monitor at the reception desk informs guests about current sustainability measures. "We also share information on our website, social media, and platforms like Green Pearls® and GreenSign", the hotel team explains. "We are also committed to sustainability internally. For example, we handle most of our communication via email and use as little paper as possible."

The STURM in the Rhön offers digital vouchers. These can be sent directly to the recipient with a personal message. Printed vouchers are now only issued and shipped upon request. "We communicate almost entirely digitally," explains Julius Schulze Dieckhoff from STURM. "Both in marketing and in guest communication. We only have a few postcards and a leporello catalog.”

At the vegan hotel LA VIMEA in South Tyrol, hardly anything is printed. Almost all processes are organized via QR codes, including the menu and guest information. This means that printed materials do not need to be reprinted when information changes, as the information is available digitally.

Digital communication has another advantage that may not be immediately apparent: it takes up significantly less physical space. There is no need to store or transport informational materials or printed matter for either the venue or the guests.

Social in the Digital Space

Another advantage of digital solutions becomes apparent when considering the requirement for websites to be accessible. Accessible websites and apps with read-aloud functions and customizable user experiences, such as adjustable font sizes, dark mode, color options, and simple language, make information directly accessible to all interested parties. This is only possible to a limited extent with print products. Certain facts can be described in more detail as needed, and background information and links make content easier to understand. These features allow all travelers to participate without relying on third parties.

Conclusion: It is not an Either/Or Issue

The type of implementation, carbon footprint, target audience, usage behavior, and dwell time are all equally important in digital communication, whether on websites, apps, social media, or online advertising, as they are in print. In our opinion, rejecting one option outright in favor of another without thoughtful consideration is the wrong approach. Rather, the costs (including environmental costs) and benefits must be weighed on a case-by-case basis.

That is why sustainable hoteliers are developing flexible strategies that combine both approaches. They use digital solutions and targeted print products to create effective, sustainable, and authentic communication. The voices from the hotel industry featured in this newsletter demonstrate that, for many, it is not an either/or situation. Sustainability communication hinges on attitude, objectives, and a commitment to regularly reevaluating and improving existing processes. This mindset also gives rise to new projects, such as the Wall of Change at the Hotel Luise in Erlangen. This wall exists both digitally and in the form of tangible wooden sheets in the hotel lobby. Because sometimes the right communication isn't printed or digital; it's something unique that suits the hotel in question.

Work and Vacation: The Concept Behind It

A sustainable workation combines mobile working with eco-friendly travel and some time for yourself. Contrary to what social media sometimes suggests, it's not about beautiful backdrops to make people at home jealous. Rather, a workation invites you to be more mindful and aware of your resources, establish new, healthier daily routines, and explore exciting new places. So don't choose your workation destination based solely on stable Wi-Fi and the ideal Zoom background, but make sure it's a place that inspires and energizes you.

Check out our blog for more specific tips and four sustainable accommodations that are ideal for a workation:
🌿 Read the article on the Green Travel Blog 🌿

A Sustainable Workation is More than just Mobile Working:

• You support sustainable hotels and their environmental initiatives. These, in turn, have a positive impact on the environment and the region.
• Fresh inspiration away from the daily grind promotes focus and creativity.
• Experience inspiration instead of Zoom fatigue through nature and authentic experiences.
• You will discover new perspectives and be able to develop a more mindful and healthier lifestyle.
• You create space for conscious pauses in accommodations that support you. This improves your well-being and stress resilience.

Our Favorite Green Pearls for a Summer Workation

1. Gut Sonnenhausen – A Retreat for New Ideas

From the architecture and contemporary artwork to the organic produce grown for the kitchen, sustainability is lived holistically at the historic Gut Sonnenhausen estate just outside Munich. The expansive grounds and natural, inspiring surroundings are ideal for creative breaks and new projects. You can choose from a variety of meeting rooms, as well as outdoor and common areas for your work sessions. Whether you are traveling alone, with your family, or with your team, you will find plenty of space to work and relax.

2. OLM Nature Escape - Work-Life Balance in South Tyrol

Surrounded by South Tyrolean nature, this modern retreat combines sustainable design with functional co-working and individual Apart-Suites. Carefully planned and furnished work areas in the apartments, first-class regional organic cuisine and a holistic, sustainable concept make OLM Nature Escape the ideal place for anyone who wants to travel and work consciously. Even with the family!

3. Hotel Das Rübezahl – Allgäu Mountain Views Meet Sustainable Luxury

Between spa moments, hiking, and fine dining: this romantic boutique Hotel Das Rübezahl in the Allgäu region of Germany is perfect for a long workation weekend - ideally with your favorite person. Take in views of Neuschwanstein Castle, recharge your batteries with a hike to the hotel's own mountain hut, and get productive work done in one of the many cozy retreats. How about the sun- and wind-protected pavilion with Wi-Fi and mountain views?

🌿 The itinerary for a sustainable workation weekend at Hotel Das Rübezahl.

4. Hotel Luise – Urban Green Meetings in Erlangen

Just a short walk from the historic city center, Hotel Luise offers a creative environment with upcycled design, innovative and unique space concepts (such as a two-person micro-meeting room in a closet), and a true commitment to sustainability. The roof terrace and the hotel's own "renewable" hotel room with desk are also ideal for remote working. Amidst beehives, a microforest and upcycled furniture, you'll find the perfect place for focused sessions as well as networking and meetings.

5. Lifestylehotel SAND – Work and Vacation by the Baltic Sea

Nordic, sustainable, close to the water: the Lifestylehotel SAND in Timmendorfer Strand combines minimalist Scandinavian design with a cozy, feel-good atmosphere. A rooftop lounge, healthy breakfast (until 1 p.m.) and the proximity to the Baltic Sea will make you forget that you are here to work.

6. Summit Lodges Pfunds – Ideal for a Team Retreat

If you are looking for peace and quiet, you will find it in these charming log cabin-style chalets in Tyrol. With mountain views and a cozy atmosphere, the Summit Lodges invite you to focus on your work, pause for a moment, and take a deep breath. The two lodges sleep up to six people, so you can use them for a mini retreat or focus session with your team. The highlights? Mountain views and a private sauna. 

7. Hotel Okelmann’s – Peace, Pleasure, and Meetings in the Countryside

At the family-run Hotel Okelmann's in Lower Saxony, your body and mind will find new strength. Your working day begins consciously and comfortably with the breakfast "Frühstücksglück" in the Café Heimatliebe. Then you can decide where you want to work: in your individually designed room, in the comfortable lounge area or in the garden, surrounded by fresh air and birdsong. At the end of the day you can take a sauna in the converted shepherd's wagon or do some yoga. One thing is for sure tho: at Okelmann's your working day will be mindful and your evening conscious.

🌿 To the business offer of Hotel Okelmann's.

Ready for your Summer Workation?

Take a break, get inspired, and experience places that are good for you and the environment. Find your favorite sustainable place to work and recharge your batteries in the Green Pearls® network.

Do you know someone who dreams of a sustainable workation?
Feel free to forward this newsletter and share the inspiration - for more conscious travel and new perspectives this summer.

Discover the GREEN TRAVEL BLOG editorial team's favorite articles from the past month.

Stories often change our perspective on travel, offering subtle influences that linger long after we hear them. In our editorial office, we regularly discuss what has recently moved, inspired, or made us think. Here, we share our personal recommendations of books, films, documentaries, and podcasts with you — honest, hand-picked, and always with conscious travel in mind.

This is what Mara loved most recently:

"The Gebrauchsanweisung für … series from Piper Verlag is an all-time favorite. I borrow or buy the relevant guidebook for almost every destination I want to visit. The great thing about them is that they are not classic travel guides, but rather stories from people who either live there or have visited the destination many times. By the way, they're not only a great source of information beforehand, but also a nice way to reminisce about your vacation or trip afterwards."

Click here to see the books on the publisher's website. (Unpaid advertising from the heart)

Creative Havens for Sustainable Tourism

Nowadays, more and more hotels are embracing this concept and becoming a cultural microcosm, a meeting place for exchange, creativity, and new perspectives. Artists work on site, offer insights into their creative processes, organize workshops, or create works closely related to their surroundings. It's not just about decoration but a real encounter between guests and art. This renaissance of artistic residences is not a fashionable gimmick, but an expression of a broader change in travel behavior. International hotel brands as well as small, sustainable establishments are picking up on this trend. Some focus on literature, others on digital art, music, or performance.

Within the Green Pearls® network, it is evident as well: Sustainability and cultural commitment are two sides of the same coin. In the following sections, we present inspiring projects that show how contemporary art, local ties, and responsible tourism can be mutually enriching, transforming hotels into places where art is not only viewed but experienced.

Paradiso Pure.Living – Art as a Vivid Addition in the Dolomites

Paradiso Pure.Living, the first purely vegan hotel on the Seiser Alm, is not only a place for sustainable relaxation, but also a hotspot for contemporary art. Under the umbrella of its in-house project Pure.Art Circle, the hotel offers a comprehensive cultural program with changing exhibitions, its own art shop, performances, and regular artists-in-residence.

Several times each season, artists from around the world move into temporary studios in the hotel, where they have the opportunity to create their work in an inspiring environment. Guests can experience the creative process up close, talk with the artists, and gain insight into the creation of works of art. Some of the artists who have stayed at Hotel Paradiso include Stefania Vinchi, DOES, Dorothy Bhawl, Lucrezia Testa Iannilli, Matthias Sieff, Günter Pusch, and Vincenzo Lo Sasso. The hotel is currently home to artist Stefania Vinchi. Her work explores the tension between nature and self-image. The residency is documented in photographs by Lucie Janouskova.

In the past, Dutch artist DOES was a guest at the Paradiso. His impressive murals inspired the design of the hotel's snowmobile, which has been taking guests to the slopes since last winter. Similarly, Dorothy Bhawl responded artistically to local ecological issues with her project "TOTEM", an installation dedicated to the life of wild wolves in the Dolomites.

The sculptures of the South Tyrolean sculptor Matthias Sieff, which can be admired both inside and outside the hotel, contribute significantly to the atmosphere of the hotel. Günter Pusch, on the other hand, used his residence to create a complete series of his works on canvas, acrylic and oil in front of a live audience. A creative spectacle that left a lasting impression on the guests. Vincenzo Lo Sasso, a famous Italian sculptor and painter, is a friend of the hotel and a regular guest. His masterpieces in oil on canvas and marble are a highlight and can be admired at the hotel.

The artists who reside at the hotel bring their unique perspectives and art forms. Regularly changing exhibitions and art events ensure that Hotel Paradiso always offers a new and interesting experience that inspires and enriches guests.

Gut Sonnenhausen – Art meets Community

Nestled in a rural idyll near Munich, Gut Sonnenhausen is a pioneer in ecological and cultural management. Art has always been an integral part of daily life here, whether in the architecture of the house, at musical events, as installations that stimulate discussion, or in artistic workshops on site.

In summer 2025, the estate will be transformed into a vibrant hotspot of creativity: young artists from the renowned Munich Art Academy will live here as artists-in-residence. For four to six weeks, they will be given space to create and experiment at Gut Sonnenhausen. The resulting artworks will be documented live on social media, so that even those who cannot be there in person can gain insight into the creative process.

Guests staying at the estate can enjoy a special experience during this time. During open studio hours, they can look over the artists' shoulders and see a variety of art forms take shape, from ceramic creations to innovative sound effects. The program will be complemented by interactive master classes where visitors can get hands-on and follow the artists' creative processes. 

Art as an Experience: Diverse Creative Initiatives

Other members of the Green Pearls® network also value artistic encounters: at OLM Nature Escape in South Tyrol, artist Friedrich Sebastian Feichter, also known as Fritz, presents his Homo Solaris series. His works can be seen throughout the hotel grounds. Guests wishing to meet him can visit his nearby studio for a behind-the-scenes look. The artist's website offers further insight into his diverse artistic work, which ranges from figurative painting to experimental techniques.

Another unique art project has come to life at Naturhotel Outside in East Tyrol, Austria. Local artist Othmar Trost is not a traditional artist-in-residence, but he regularly visits the hotel to work on his gold-plated artwork, "Am Teich," which is part of the new indoor pool. Trost works on the piece until he feels it is artistically complete. On quieter days, he can often be found outside refining and developing his masterpiece. The result is a living work of art, constantly changing and becoming an integral part of the hotel. In this way, Trost creates a unique experience for guests and staff who can see the artwork in all its stages of development.

Another example of the successful combination of art, wellness, and sustainable travel is the Klosterhof – Alpine Hideaway & Spa in Bayerisch Gmain. As part of the comprehensive makeover of the Artemacur Spa, not only were the design and furnishings renewed, but artistic accents were also added. The new works by artist Wolfgang Gerner adorn the spa area and create an atmosphere that invites guests to slow down and reflect. Gerner, known for his style characterized by symbolic clarity, the combination of local cultural elements with larger, universal themes, and a special aesthetic use of materials, has left his mark on the entire Klosterhof with his works. Each room features specially designed stelae that enrich the space. Here, art is not a decorative accessory, but a conscious design element that deepens the travel experience and makes the connection between body, mind, and space tangible.

Lifestylehotel SAND at the Baltic Sea coast is currently planning a special charity project: in cooperation with the Global Family initiative, socially committed artists, musicians, and performers will be given a creative break at the hotel as a token of gratitude. This project combines cultural promotion with a focus on the common good. Under the motto "Let's Charity!", the adults-only hotel wants to work specifically with Global Family and also offer overnight stays to adults and parents who are active as artists for Global Family before or after their performances.

When Hotels Become Places to Create and Meet

More and more hotels are demonstrating how vibrant and exciting the combination of art, culture, and hospitality can be. What used to be more of a coincidence, as in the case of impressionist Claude Monet or writer Rudyard Kipling, is now deliberate: artists live and work in hotels, and guests have the opportunity to observe creative processes and be inspired. Hotels such as Paradiso Pure.Living, Gut Sonnenhausen, Naturhotel Outside, Klosterhof – Alpine Hideaway & Spa, and OLM Nature Escape lead the way in turning a hotel stay into a true cultural experience.

Today, people want more than just relaxation. They are looking for meaning, real encounters, and inspiration. The Green Pearls® community brings all of this together: sustainable tourism, creative projects, and a strong connection to the region. This creates places that are not only beautiful but also moving and thought-provoking. Hotels become creative retreats for artists and travelers, where art and everyday life merge. And it is these experiences that make travel so special.

Tourism is more than an economic factor: if properly organized, it can promote understanding between cultures, break down prejudices, and facilitate peaceful encounters across national, religious, and social boundaries. In times of increasing geopolitical uncertainty and social division, travel in its best sense also contributes to international understanding. It is therefore all the more important to ensure these exchanges are fair, respectful, and sustainable.

So, What Can Be Done to Involve Local People, Avoid Conflict, and Promote More Sustainable Tourism?

Industry experts Günter Ihlau and Wolfgang Isenberg published their program “Tourism Criticism as an Opportunity: 10 Points to Promote the Acceptance of Tourism” in July 2024. It responds to the growing criticism of mass tourism with concrete proposals. These include the involvement of local stakeholders in planning processes, more equitable economic distribution, the strengthening of regional culture, and investment in sustainable infrastructure. Rather than focusing on short-term profit, the report emphasizes long-term social and environmental sustainability. Among other things, respectful, equal dialogue plays a central role, combined with clear actions that serve the common good.

Tourism as an Opportunity: New Approaches Instead of Total Renunciation

As one of the main players in the tourism industry, hotels hold a key position in a sustainable tourism strategy. They can be part of the problem or part of the solution. Green Pearls® accommodations, a network of sustainable pioneers around the world, show how responsible tourism can be put into practice: with a holistic, sustainable approach that accounts for the environment, local communities, and guests. The goal is not just to be a host, but to be seen as an active part of the region.

South Tyrol: A Model Region for Sustainability and a Tourist Magnet

In South Tyrol, where overcrowding is a problem, several Green Pearls® hotels are positioning themselves as a conscious alternative to mass tourism. My Arbor in Brixen sees itself as a refuge in the midst of nature. Hotel manager Alexandra Huber explains: "We believe hotels have a great responsibility to counteract the negative consequences of tourism through energy-efficient construction, regional sourcing, and waste avoidance, but also through social commitment." The hotel works with local partners, supports local initiatives, and raises guest awareness of environmental and cultural issues. For Huber, one thing is certain: "Sustainable solutions can only be found through close cooperation with the South Tyrolean region as a whole."

Another example is the OLM Nature Escape eco-aparthotel, which focuses on renewable energy and quality tourism. It aims to encourage longer stays and spread out travel periods. "In a few years, you'll have to book twelve months in advance," envisions owner Christian Lechner with a wink. Sustainability does not mean sacrifice here, but exclusive quality. The architecturally visionary building is energy self-sufficient, uses natural materials and circular processes, and offers a conscious experience of nature in harmony with the environment and the region.

A more sensitive issue recently affected the vegan sister hotels LA VIMEA in Naturns and Paradiso Pure.Living on the Seiser Alm. Both are known for their consistently sustainable approach. After a tragic incident in which a bear fatally injured a jogger in Trentino-Alto Adige and was subsequently killed, animal welfare organizations called for a boycott of the region. The two hotels were also contacted and criticized by guests. "We understand our guests and share their concerns about the treatment of wild animals," said Marketing Manager Anna Chuvina. "Our response is to make our operations even more sustainable and animal-friendly, and to actively involve our guests in this approach." Both LA VIMEA and Paradiso Pure.Living are completely free of animal products and committed to a plant-based, conscious lifestyle.

Close Cooperation in the Black Forest

The SCHWARZWALD PANORAMA in Bad Herrenalb, a relatively quiet region, is currently working on its first Common Good Balance Sheet. Manager Stephan Bode emphasizes: "We see it as our responsibility to make our activities not only ecologically sustainable, but also socially sustainable." The report is being prepared in collaboration with the University of Heilbronn. It aims to create an ethical balance between economic success and benefits for the community. Although Bad Herrenalb is currently rather affected by "undertourism", the focus is on exchange with local authorities, associations, and the regional economy. Here, sustainability also means transparency, for example, by regularly informing guests about current offers and measures from the hotel itself and local companies.

Overtourism in Austria

Hotels in the Tyrolean Alps are also confronted with the effects of mass tourism, such as increased traffic and air pollution. The Biohotel Grafenast offers a conscious alternative. "Gentle tourism is a matter of course here," is Peter Unterlechner's succinct but firm statement. Sustainability is not just a concept but part of everyday life: 100% green electricity, conscious use of resources, and no plastic in favor of environmentally friendly alternatives. The kitchen uses only certified organic food from the region. In addition, the hotel is actively involved in nature conservation and socially just development.

The Summit Lodges in Pfunds are also calling for a radical rethink. "We have to see tourism as an individual experience again and not as mass processing," demands host Marco Spiss. Dumping prices and cheap offers harm nature and the local population. Sustainability also means fair prices and treating people and the environment with respect. Spiss emphasizes that tourism is essential for the Tyrolean economy, but short-term special offers and corporate interests lead in the wrong direction. The negative consequences are mainly felt by the locals and nature. The Summit Lodges, therefore, focus on nature-oriented design and authentic experiences.

More Tourists than Locals at the Baltic Sea

A change of scene to the coast: The Lifestylehotel SAND in Timmendorfer Strand, Germany, has to contend with heavy daytime tourism, especially during the summer months. Manager and owner Marion Muller wants to actively contribute to finding solutions: "Sustainable tourism can only succeed through cooperation, especially in places with high visitor numbers." The town depends on tourism, and with it comes responsibility: tailor-made offers, fair local taxes, and conscious cooperation between all parties involved. The hotel is involved in environmental projects, cooperates with local partners, and takes joint responsibility for cleanliness and quality of life. With regional cuisine, resource-efficient management, and architecture made from natural materials, the hotel demonstrates how mindful tourism can succeed even in high-traffic locations.

Social and Forward-Thinking

At The Pavilions Himalayas – The Farm in Nepal, tourism is only considered sustainable if it respects the local way of life. The hotel works closely with the community, promoting traditional crafts and investing in education and health. Keemala in Phuket, Thailand, demonstrates a similar understanding with its environmentally friendly operations, active community involvement, and efforts to educate guests. The goal is a harmonious coexistence of tourism and culture as complementary rather than competing forces.

Sustainability as a Model for the Future of Tourism

Tourism is here to stay – as an expression of our longing for other cultures, an economic factor, and a source of personal enrichment. However, new approaches are needed to remain welcome in the future: quality over quantity, and a greater responsibility and respect. Green Pearls® accommodations show that this is not a contradiction to economic success, but rather a model for the future. They demonstrate that sustainability begins with listening and does not end with organic coffee and solar power. It encompasses social justice, a commitment to regionalism, and a sincere effort to be good hosts to travelers and the people who live there.

Minibar Trends: The Decline of a Classic

The minibar was initially invented in Germany in the 1950s and became popular in hotels worldwide in the following years. As an integral part of the hotel experience since the 1970s, it was seen not only as a practical convenience, but also as a sign of prestige. Today, however, fewer guests value a minibar, so it is no surprise that hotels are gradually removing them from their rooms and focusing on more personalized concepts instead. However, the decision to remove minibars is not only based on guest demand, but also on practical and environmental considerations:

• Sustainability aspects: Minibars consume a lot of energy, especially in hotels with many rooms. In addition, packaging waste and unused products create unnecessary waste.
• Low demand: Many guests rarely or never use the minibar. Drinks and snacks are often more expensive than at the hotel bar or nearby shops.
• Hygiene issues: Minibars are a challenge to maintain and clean, creating extra work for the housekeeping team.
• Noise reduction: Refrigerators often make annoying noises that can disturb guests' sleep quality.

Sustainable Alternatives to the Minibar

Sustainability-oriented hotels, such as the partners in the Green Pearls® network, are already focusing on innovative alternatives that emphasize the idea of sustainability. While some hotels are eliminating minibars for good, others are offering sustainable and local solutions to ensure that guests still have a comfortable experience.

Minibar? No Thanks!

The Green City Hotel Vauban in Freiburg, the STURM in the German Rhön, the Austrian Biohotel Grafenast, and Hotel Weihrerhof in South Tyrol have decided to completely remove minibars from their rooms. Not only to save energy, but also to improve the acoustics, as the small fridges are a (disturbing) source of noise. The Green City Hotel Vauban has a consistent sustainable approach that avoids single-use packaging, which makes it difficult to have a minibar in the room.

The Green Spirit hotels in Paris have repurposed their minibars due to low usage and the resulting regular expiration of food: the small fridges are not filled as standard, but remain in the rooms, also due to the star classification. Guests can use them for their products.

Alternatively, some hotels, such as Gut Sonnenhausen near Munich, have central "honesty bars" where guests can help themselves to homemade and regional products around the clock.

Stocked on Request Only

Most Green Pearls partners focus on flexibility, to the benefit of both guests and the hotel. Naturhotel Outside, for example, offers minibars in the suites that are filled only when needed. The APIPURA hotel rinner also offers minibars in some rooms that can be filled with organic products on request.

The Hotel Bella Vista Zermatt has a similar concept and fills the minibars in the suites with local beer and Swiss specialties. The Naturresort Gerbehof fills the small in-room fridges with fresh organic products upon request. All apartment suites at OLM Nature Escape have a kitchen with a refrigerator that can be stocked upon arrival. The share of organic products is particularly high.

Sustainable Minibar: Featuring Organic Products and Regional Specialties

Hotel My Arbor and Keemala Resort offer an alternative to the classic minibar containing soft drinks and the like. They focus on sustainable offerings. This approach provides the usual convenience while reducing the environmental footprint by selecting sustainable products. In the past, My Arbor did not have a stocked minibar for a time, but found that this decision was not well received by their guests. They decided to compromise by stocking the minibar with water and local juices from South Tyrol. Keemala Resort has adopted a similar strategy by stocking its minibar with only sustainably sourced and organic products. This combines the convenience of a classic minibar with environmentally friendly principles.

At the Ligurian Relais del Maro, Klosterhof – Alpine Hideaway & Spa in Baxrisch Gmain, and Hotel Klosterbräu in Seefeld, the team also ensures that the offerings are sustainable and local. The Relais del Maro minibar is stocked with organic products and beverages in glass bottles. In the Klosterhof, the minibar is filled free of charge upon arrival with water and organic soft drinks. Hotel Klosterbräu has decided to fill the minibar only with its own apple juice and water.

The SCHWARZWALD PANORAMA no longer offers minibars in the new Panorama Deluxe Forest Sound Rooms and Suites, but has found that guests often ask for them. Minibars are still available in the other rooms as part of the star rating in certain categories. The SCHWARZWALD PANORAMA stocks them exclusively with regional and organic products.

The Lifestyle Hotel SAND deliberately chose a digital solution. Guests can order their drinks and snacks individually via an app. This approach makes it possible to flexibly adapt the selection to the guests' wishes while avoiding unnecessary energy consumption, costs, and waste. SAND's hotel philosophy thus focuses on sustainable consumption and individual guest choices, rather than pre-packaged minibar offerings.

Classic Minibar at Guest's Request or due to Star Classification

The Pavilions Himalayas – The Farm and FARMHOUSE Resort Smiling Gecko are among the hotels in the Green Pearls® network that have opted for the classic minibar concept. They see this as an important service for their guests, who are accommodated in their villas or bungalows and can enjoy drinks and snacks in the privacy of their rooms. The Birkenhof***** Spa & Genussresort also continues to offer in-room minibars, which are required for classification as a 5-star hotel. Removing the minibar can, in some cases, affect a hotel's official star rating. This is why the SCHWARZWALD PANORAMA, for example, maintains the minibar in many of its rooms, and why the Green Spirit hotels in Paris cannot do without them, even though they are not used.

Minibar: Essential or Unnecessary?

Guest reactions to the new minibar concepts are mixed. While some welcome the sustainability and flexibility, others miss the classic minibar. "Some guests would like to have a minibar, but that's rare," says Klaus Pichler of Hotel Weihrerhof in South Tyrol. "Our guests can still cool important things with us," he continues. This is a little difficult with the star classification, but in the end, it was not a problem, he concludes.

Some guests appreciate the ability to order drinks and snacks individually or use the minibar as a personal refrigerator. Others feel restricted by the lack of a minibar and miss the convenience of having a selection of drinks and snacks at their fingertips. However, hotels like Gut Sonnenhausen, which never had a minibar in the room and focused on other services from the beginning, often report positive feedback from their guests. They appreciate the central "honesty bar" or other common areas as a pleasant alternative. In these cases, the lack of a minibar is not an issue because guests have been exposed to alternative concepts from the beginning.

Whether or not to Offer Minibars Remains a Matter of Hotel Philosophy

Overall, it is clear that the acceptance of new minibar concepts depends heavily on guest expectations and preferences. Hotels that actively involve their guests in the decision-making process and are transparent about the reasons for their decisions often receive better feedback. Digital ordering via apps or the option to use the minibar individually is perceived by many guests as a practical and modern solution.

Alternatives such as honesty bars or on-demand replenishment also work well and ensure greater sustainability in the hotel's day-to-day operations. Nevertheless, the minibar remains an important element for many hotels, as it is one of the criteria for star classification. This classification requires either a minibar or 24-hour in-room food and beverage service. For luxury hotels in particular, the minibar is therefore not only a matter of guest and staff convenience, but also critical to meeting star rating requirements.

Whether they have a minibar or not, hotels are increasingly looking for sustainable, flexible solutions that meet the individual needs of their guests. A minibar is no longer a necessity in all hotel categories, but in many places it is a question of hotel philosophy and guest expectations. In any case, it remains an exciting topic that will continue to generate discussion in the hotel industry. 

Generation Z's Travel Motivation and Behavior

According to Business Insider, there are seven factors that matter to Gen Z when traveling: Sustainability, individuality, comfort, digital connectivity, experiences, flexibility, and cost consciousness. While packaged tours and other traditional vacation models dominated previous generations, Gen Z is looking for customizable trips that match its identity and offer unique experiences. They also expect a high level of digital integration, from mobile apps for booking to seamless Wi-Fi in hotels.

A study by Stern magazine shows that while Gen Z often travels on a limited budget, they are not willing to compromise on comfort. For them, luxury is not defined by ostentation and abundance, but by high quality, special experiences, and sustainable concepts, for which they are willing to spend more. They also value experiences over material things. Many Gen Z travelers value adventure travel, nature experiences, and activities beyond the classic beach vacation. Backpacking and sustainable retreats, for example, are particularly popular. Wellness and health trips are also on the rise, especially when combined with sustainable offerings. Gen Z also has the highest percentage of vegetarians and vegans of any previous generation, making sustainable and plant-based food concepts in hotels a key consideration.

Sustainability as a Critical Factor

Another defining characteristic of Gen Z is their ingrained environmental consciousness. They want all aspects of their travel to be as eco-friendly as possible. This is reflected in a preference for sustainable accommodations, vegan or vegetarian food options, green transportation, and climate-conscious activities. According to the Simon-Kucher study, 87% of Gen Z travelers are willing to pay more for sustainable options if they can make a positive contribution.

Transparency is also important. Young travelers want to know exactly how sustainable a hotel or travel option truly is. Gen Z is quick to spot and reject greenwashing. Instead, they prefer companies that take their environmental and social responsibilities seriously. Above all, Gen Z seeks meaningfulness and chooses travel options that align with their values.

How Green Pearls® Accommodations Perceive Gen Z Guests

Many of the Green Pearls® hotels have examined Generation Z's values of sustainability, individuality, and digital connectivity – and share them. Organic products, local ingredients, renewable energies, and a commitment to sustainability already play a central role in the network's hotels and resorts, especially in the culinary sector, where dietary approaches such as veganism and farm-to-table have long been established. At the same time, there is a focus on personalized and authentic experiences, whether through cooking classes, sustainable outdoor adventures, or meeting the local community. Digital solutions such as contactless check-in/check-out and smart technologies are also becoming increasingly important in Green Pearls® hotels.

The SCHWARZWALD PANORAMA in Bad Herrenalb, Germany, for example, describes this generation as open, direct, and environmentally conscious. However, despite the hotel's sustainable business philosophy, most of its guests currently belong to an older generation. To appeal to the target group, the hotel is increasingly focusing on sustainable events and retreats that appeal to the values of the younger generation and are in line with their value compass.

Gen Z guests account for seven percent of all bookings at Lifestylehotel SAND, which sees great potential in this target group. The young travelers appreciate the stylish, fair, and inspiring "SANDspirit" at Timmendorfer Strand on the Baltic Sea. To better reach Gen Z, the hotel plans to increase its social media presence, as this generation primarily uses Instagram, TikTok, and YouTube for information. In addition, the hotel offers flexible, sustainable packages tailored to the needs of young, environmentally conscious travelers.

Hotel STURM in the Rhön region has seen a significant increase in bookings from guests in their mid-20s. Sustainability and high-quality culinary experiences play a central role here. The young guests appreciate the time spent in nature, organic products, vegan alternatives, and innovative gastronomic concepts. With an open kitchen in the restaurant, a large nature park with a snack garden, and a focus on high-quality and slow food, STURM offers exactly what this target group is looking for.

Flexibility and workation opportunities are aspects that make OLM Nature Escape particularly attractive to young travelers. They appreciate the inspiring atmosphere for creative work in the natural landscape of South Tyrol, as well as a conscious diet with little meat and alcohol consumption.

A family atmosphere and authentic experiences are especially important to some young travelers at Relais del Maro. They are described as curious, respectful, and open-minded. Direct communication and personalized offers are among the reasons why young visitors like to return to the small village in the mountains of Liguria.

Unique architecture and an extensive wellness program in the heart of South Tyrol are increasingly attracting younger guests to the Hotel My Arbor. Although not their main target group, individuality, slowing down, and experiences close to nature appeal to young adults looking for a conscious break.

More and more guests from Generation Z are discovering the Birkenhof***** Spa & Genussresort. The sustainable 5-star hotel is responding to this development with offerings specifically tailored to the needs of younger travelers. In addition to relaxation in the spa, the focus is on culinary experiences in the 2-star Eisvogel restaurant and the hotel restaurant. Further, the hotel impresses with its strong focus on renewable energies and is largely self-sufficient thanks to a wood gasifier and woodchip heating. Interested parties are welcome to take a look inside the "Energy Cube".

The natural location of the Hotel Weihrerhof and the consistent implementation of the environmental concept also attract a growing number of young guests. In addition to sustainable wellness and regional cuisine, it is the outdoor experiences on the Ritten in South Tyrol that perfectly match the lifestyle of Generation Z.

Tailored Offerings for a New Generation of Travelers

Therefore, to meet the expectations of Generation Z, hotels need to cater to their needs and create authentic experiences. A great example of this is the "Young Vegan Friends" package offered by Green Pearls® LA VIMEA Vegan Hotel in South Tyrol. Designed for young, eco-conscious travelers, this package combines sustainable accommodations with a vegan culinary concept and community experiences. In addition to plant-based gourmet half-board, the package includes relaxing spa services, outdoor activities, and the opportunity to explore South Tyrol in a climate-friendly way using public transportation.

With customized offers like this, hotels show that they take the values and wishes of the young generation seriously and specifically address their travel habits.

How the Travel Industry can Adapt to Gen Z

To sum up, one thing is certain: Generation Z is bringing a breath of fresh air to the travel industry and presenting hotels with new challenges. They demand not only true sustainability but also a high degree of flexibility and digitalization. To stay relevant and attract this new target group, hotels must adapt to the needs of these digital nomads, communicate their values transparently and honestly, and implement modern, sustainable concepts.

TikTok and Instagram are the primary sources of inspiration for Gen Z travelers, so a strong presence on these platforms is essential. Spontaneous bookings and flexible offers are in demand, as young travelers often plan on short notice. Although Gen Z is cost-conscious, they value unique, shareable experiences. Hotels should create "Instagrammable" spaces, host live events, and offer themed experiences to appeal to this audience. Personalization and authentic experiences are key to generating positive reviews and earning the loyalty of Gen Z.

Companies that understand and respect the values and aspirations of this generation will reap the long-term benefits of this new, aware, and demanding target group.

Longevity: Real Effects or Just a Buzzword?

Various studies have shown time and time again: that lifestyle has a significant impact on how long we live. Regions such as Okinawa, Japan, and Sardinia, Italy, show that a plant-based diet, social connectedness, exercise, and environmental factors can extend life. Sustainability plays a key role, for example in the form of natural foods and avoiding environmental stressors such as noise.

In addition, a healthy lifestyle is not only important for personal well-being and longevity but also for protecting the environment. Another reason why the sustainable hotels in the Green Pearls® network are the ideal starting point for longevity.

Longevity in the Hotel Industry: New Offerings and Concepts

Although the concept of longevity is about a long-term and permanent change in lifestyle, a vacation is a great way to start or deepen your knowledge. Getting away from it all helps to establish new routines and acquire new knowledge.

Measures and offerings include:

• Nutrition: Detox and fasting, personalized nutrition plans, nutrition lectures, cooking classes, healthy cuisine with local foods
• Relaxation and stress resistance: Natural relaxation concepts such as forest bathing, singing bowl massage, meditation, yoga, sleep optimization, floating, nature experiences
• Technology: High-tech health checks, oxygen and cold therapies
• Environment: Use of non-toxic materials, reduction of electromagnetic radiation, peaceful atmosphere

All of these are good for personal health and also reduce the guest's overall environmental footprint.

Longevity Offers in the Green Pearls® Network

The ADLER Spa Resort SICILIA is embedded in the almost untouched nature of the southern coast of Sicily. The Torre Salsa nature reserve is right next to the hotel and the wild beach is only a few minutes walk away. The spa offers a combination of phytotherapy (light therapy), Ayurveda, skin checks, and personal coaching with its Longevity Booster Program. In addition to these personalized treatments, guests can enjoy yoga classes, healthy Mediterranean cuisine, and spa experiences using natural products. The resort supports the regeneration of its guests with gentle architecture that blends into the landscape, renewable energy, and a plastic-free environment - the perfect conditions for longevity.

At Keemala in Phuket, luxurious relaxation is combined with a lasting sense of well-being. The “Rejuvenate” program includes spa treatments such as a traditional Thai massage, organic algae baths, and singing bowl therapy. Guests can also enjoy private yoga classes, an infrared sauna, and healthy organic cuisine using ingredients from the resort's garden. The tropical forest surrounding the pool villas creates a relaxed, natural atmosphere, especially since the original landscape was preserved during construction.

The adults-only Lifestylehotel SAND on the Baltic Sea coast combines deceleration with sustainable wellness offerings. In addition to relaxing sessions in the private rooftop sauna, guests can enjoy healthy cuisine with an emphasis on regional produce and sustainable foods. The hotel's minimalist Scandinavian design promotes a calm and restful atmosphere. It also uses resource-efficient energy and invites guests to slow down with large windows and comfortable seating areas.

At Naturhotel Outside in East Tyrol, the love of nature and wellness was a priority long before it became a trend. Guests here enjoy fresh mountain air, exercise in the mountains of the Hohe Tauern National Park, and warm hospitality. 

Healthy regional cuisine, relaxing spa treatments, and a restful night's sleep in eco-friendly rooms round out the offerings, ensuring holistic regeneration and a long, healthy life. The hotel also uses environmentally friendly materials and renewable energy and is deeply rooted in the surrounding nature.

"This 'trend' has been part of our philosophy for a long time. When the soul is healthy, the body and mind are also healthy," explains Ursula Wagner, owner of the Naturresort Gerbehof on Lake Constance. She has been an advocate of a healthy lifestyle for longevity for many years. The focus here is on a 100% organic diet, stress-relieving massages, and mental training. The idyllic setting invites you to take long walks and experience nature, bringing body and mind into harmony. The hotel uses only sustainable materials, maintains its own organic farm, and offers mindfulness and inner balance programs.

Does Longevity have a Future as a Wellness Trend?

Sustainability and healthy aging go hand in hand. Eco-friendly travel not only promotes conservation but also creates the optimal conditions for well-being and healthy longevity. Longevity is more than just another wellness trend. Instead, by integrating a sustainable (hotel) concept, hotels can offer a deeper experience that will enhance the quality of life of their guests in the long run - and promote sustainable tourism and the longevity of the earth.

More and More People are using E-Bikes on Vacation

According to this study by the Tourism Network Brandenburg, the e-bike has established itself as a means of transportation for vacation trips. About 29% of the respondents said that they had used an e-bike during their last vacation. More and more travelers are recognizing the advantages of the electric bike and see it as a comfortable way to explore unknown areas. 

Above all, they appreciate the flexibility and comfort that electric bikes offer. They make it possible for less experienced cyclists or older people to cover long distances and climb steep hills. But even fit travelers enjoy covering longer distances comfortably and with less effort, while actively enjoying the outdoors.

The study also shows that e-bikers are increasingly looking for sustainable hotels with the appropriate infrastructure and services. E-bike rental, charging stations, and secure bike parking have become a key factor in their choice of accommodation.

E-Bike Offers from Green Pearls® Partners

The Green Pearls® accommodations, with their focus on sustainable tourism, have responded to this trend. E-bike vacationers will find a variety of options that allow them to fully enjoy their surroundings while protecting the environment and keeping the CO₂ emissions of their trip low.

E-Biking in South Tyrol

E-bike tourism is on the rise in mountain destinations like South Tyrol. The region offers many varied e-bike tours through picturesque landscapes and charming villages. The APIPURA hotel rinner on the Ritten, the LA VIMEA vegan hotel in Naturno, and the Hotel My Arbor near Brixen all offer their guests e-bikes and additional services such as secure parking (some with video surveillance and chip card access) and charging stations.

The Hotel Weihrerhof (also on the Ritten) complements this offer with a comprehensive service for cyclists: guests can rent e-bikes directly at the hotel and get access to detailed bike maps, which are also available on Komoot, to start tours directly from the hotel. In addition, both the APIPURA hotel rinner and the Weihrerhof offer two free guided e-bike tours per week.

The Paradiso Pure. Living Vegan Hotel and the ADLER Spa Resorts (Ritten and Sicily) also provide their guests with high-quality e-bikes that are regularly and professionally serviced. The surroundings of the Paradiso Pure. Living Vegan Hotel offers a variety of routes, from sporty and challenging to relaxed. Particularly noteworthy are the trails in the Seiser Alm, which lead through impressive Dolomite landscapes and are ideal for extended e-bike tours. Both the ADLER Lodge RITTEN and the ADLER Spa Resort SICILIA regularly organize e-bike tours with local guides. If you prefer to explore on your own, you can use the ADLER app, which includes tour recommendations with elevation profiles and route descriptions.

At OLM Nature Escape in Sand in Taufers, many guests arrive by e-bike and bicycle. That is why the eco-aparthotel offers an extensive bike depot with a bike wash, lockers, and a workshop. OLM is also represented on platforms such as Outdooractive and shows guests suitable tours.

E-Mobility in the Alps of the DACH Region

The Alpine regions of Germany, Austria, and Switzerland offer a wide range of activities for bike and e-bike enthusiasts. At the Biohotel Grafenast (Austria), those seeking relaxation can join guided tours or borrow mountain-compatible e-bikes free of charge and plan an individual tour. The Grafenast has also added "Bike & Hike" tours to its activities program, which are becoming increasingly popular.  

The Klosterhof - Alpine Hideaway & Spa in the Bavarian Alps and the CERVO Mountain Resort in Zermatt offer their own e-bike rentals as well as numerous guided nature tours, such as the Stellisee Sunset E-Bike Tour in Zermatt. The tour offers guests the opportunity to visit the Stellisee and enjoy the sunset in peace, outside of the operating hours of the mountain railways. CERVO in Zermatt goes one step further and rewards eco-conscious behavior by offering a free drink to any guest who visits the terrace wearing a bike helmet.

In East Tyrol, Naturhotel Outside rents high-quality electric mountain bikes for extended tours on a variety of cycling and mountain biking trails for beginners and advanced riders, including the famous trails around Bikepark Lienz. Similar to Hotel Das Rübezahl in Schwangau, the Naturhotel Outside offers extensive information on local tours, maps, and tips from a team that knows the area well. Guests can also use the hotel's presence on Komoot to plan their trips. The Rübezahl also rents out e-bikes, which can be charged with green electricity in the hotel garage

The Black Forest is known for its picturesque landscapes and excellent biking trails. The SCHWARZWALD PANORAMA offers its guests not only a secure bike storage room with charging stations for e-bikes but also the opportunity to rent e-mountain bikes right in front of the hotel. In cooperation with a local e-bike dealer, guests can choose the right bike for their tour on-site.

In Tenerife, the OCÉANO Health Spa Hotel allows guests to explore the north of the island on their own. The hotel offers a convenient delivery and pick-up service for e-bikes, which can be rented from a local supplier at the reception. The northern part of the island is known for its mountainous landscape, and e-bikes are the perfect way to experience the scenery without overexerting yourself.

Guests at the Relais del Maro Albergo Diffuso in Liguria can also rent e-bikes. This is a relaxing way to explore the mountainous interior of Liguria.

E-Bike or Classic Bike? Both are available here.

Many sustainable hotels and accommodations offer both e-bikes and conventional bicycles for cyclists. For example, Naturresort Gerbehof in Friedrichshafen, Germany, welcomes many guests each year who bring e-bikes. Hotel STURM, in the foothills of the Rhön, focuses more on off-road bikes but offers a secure bike box for guests traveling with their own e-bikes, where they can charge them for free. Gut Guntrams also has an e-bike rental service, but most guests arrive with their own bikes – about a third of which are e-bikes. The hotel also offers a laundry service for sportswear and water bottles.

The Lifestylehotel SAND on Germany's Baltic coast has also seen an increase in the number of guests with own bicycles and e-bikes. For all others, a fleet of non-motorized myBoo rental bikes is available. Charging stations are also planned.

The Hotel Bella Vista in Zermatt has a lockable bike room with charging and washing facilities for both electric and non-electric bikes. For those who don't want to ride their e-bike in the mountains, Hotel Okelmann's in Lower Saxony offers relaxed bike tours, a secure bike room for all bikes, and Komoot tour suggestions that start right at the hotel.

E-Bikes in Sustainable Tourism

Sustainable tourism with e-bikes is growing in popularity as an environmentally friendly, healthy, and flexible alternative to conventional mobility options. Sustainable hotels are encouraging this development with offerings such as dedicated e-bike rentals, guided tours, and detailed route recommendations. These initiatives not only support sustainable tourism but also strengthen local economies by relying on local suppliers.

The use of e-bikes is a key component of sustainable tourism. It combines environmental friendliness, health benefits, and flexibility, making it ideal for hotels that want to minimize their environmental footprint while offering memorable experiences.

For more information about the individual hotels, please visit the corresponding microsites and contact us directly at press@greenpearls.com if you have any questions, cooperation requests, or require additional image material.

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More luggage = more CO₂

Did you know that the weight of your luggage has a direct impact on your emissions? Especially when traveling by car or plane, extra kilos mean more fuel consumption and therefore more emissions. So, by focusing on the essentials when packing, you can reduce your environmental impact and enjoy a lighter suitcase.

By the way: Weight also matters when you travel by train. But you probably pack lighter when you take the train anyway.

Lighter Luggage thanks to Rental and Hotel Services

Of course, packing light starts with a critical look at your clothing choices. Experience tells us that most of us pack way too much clothing. And just one more "emergency" pair of jeans can quickly add more than 1 kilogram of extra weight to your bag! To make packing easier, you can take advantage of the services and amenities at your sustainable accommodation. We'll show you how.

1) Local Rental Services

Whether you need hiking boots, a hairdryer, backpacks, or bicycles, the rental pool at Biohotel Grafenast in Austria has the right equipment for almost any situation. This saves space in your suitcase and you arrive more relaxed. Maybe that's a reason for you to take the train? After all, heavy and bulky equipment will be left at home.

Be sure to check with your accommodation to see what rental options are available. For example, the Relais del Maro in the small village of Borgomaro has a selection of board games for you to borrow. The Hotel Weihrerhof in South Tyrol has a library (including a selection of blind-date books), and you will also find a hiking rucksack in your room to help you on your South Tyrolean adventure.

2) Sustainable Cosmetics in Hotels

Many sustainable accommodations in the Green Pearls® network use refillable natural cosmetics. So if you prefer, you can leave your toiletries at home and use the eco-friendly alternatives on site. At Klosterhof – Alpine Hideaway & Spa, you can also look forward to solid shampoo and zero-waste bath products. For spa moments all to yourself.

3) Local Products for Lasting Memories

Some hotels even offer sustainably produced clothing or accessories in their shops. At your vacation destination, you will also find many shops and local businesses where you can pick up a souvenir or two. So, if you are thinking about buying something new for your vacation, wait until you get there. That way, you will have a souvenir to remember your trip by.

But be careful: we are not talking about the "souvenir" shops with mass-produced imports, but rather owner-operated shops with local and sustainable products! It's best to ask your hosts directly for recommendations.

An example of a small and carefully curated hotel shop can be found at the Lifestylehotel SAND. Hotel manager Marion Muller selects the products for sale with great care and a special eye on sustainability and regionality. The same goes for the sisters who run the cozy Hotel Okelmann's in Warpe, Lower Saxony. In the adjacent and equally lovingly run Café Heimatliebe, guests and visitors will find a concept store with all sorts of little things to take home - for two and four-legged friends alike.

But sometimes it just happens: at the end of a trip, you realize you packed more than you needed, or you bought something new at your destination and now your suitcase is bursting at the seams. Through the "Clothes Make People (Happy)" project at the Hotel Luise in Erlangen, Germany, guests can donate unused clothing on site instead of taking it home again to gather dust in the closet. To do so, you place the wooden coins provided in the room - locally made "tokens" made of MDF with ash veneer - on the items, giving them a second life. A classic win-win situation: your luggage is lighter and your clothes are given to people who can make good use of them. A sustainable approach that combines conscious packing with social engagement.

Less Luggage = Less Stress

Traveling light makes you more relaxed, and every item you leave at home has a positive impact on the environment. Many of our hotel partners can help by offering ways to literally lighten your load – and make more room for those special experiences.

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TRAVEL: SPRING IN TENERIFE – TIPS AND DATES

During March, April, and May, Tenerife is in full bloom. Combined with wonderful temperatures of around 23 degrees Celsius, it is an ideal time to visit the Canary Islands. Here you will find important dates, tips, and addresses, as well as ideas on how to make your spring vacation in Tenerife as sustainable as possible.

Read the blog.

WELLNESS: MINDFUL TRAVEL PLANNING

The benefits of travel start before you even leave the house! According to researchers, the very act of planning a trip has a positive effect on the psyche! The anticipation, the excitement, and of course, the dopamine rush when you click “book”! Through mindful travel planning, you can also make your next trip sustainable.

Read the blog.

CULINARY: A CULINARY JOURNEY TO THE ALLGÄU REGION OF GERMANY WITH CHEF ERIK WENDT

“Honest and down-to-earth” is how the longtime chef at the Hotel Das Rübezahl in Füssen describes Allgäu cuisine. In the mountains of the German-Austrian border region, he says, you can get by with very few ingredients and rely directly on nature. Erik will tell you what you must try in the Allgäu.

Read the blog.

Above all, Artificial Intelligence is... Artificial

The rapid development of AI in this millennium is primarily due to the development of deep learning. It is based on the use of deep neural networks, some of which consist of millions of artificial neurons. AI does not "think", "understand" or "mean", but relies on statistical correlations and provides an answer based on huge amounts of data and the individual personality of the questioner. As a result, no two people will get the same answer to the same question – in terms of style and content.

What can AI do for the Hospitality Industry?

"Of course, we have to deal with it. AI will have a huge impact on our future," says Dr. Andreas Färber, a physician and co-owner of the wellness hotel Klosterhof – Alpine Hideaway & Spa in Bayerisch Gmain, Germany. He sees how AI could be used in medicine and believes the technology offers great benefits, especially when working together. At the same time, he is concerned that, in some cases, there is no control over what the AI comes up with.

"At the Klosterhof, we now use a dynamic revenue management system, which partly works with AI, but is monitored by us. The pricing is also partly artificial, but also monitored by us," he tells Green Pearls® when asked about his use of AI. With a smile, he adds: "These are elements that you may not like sometimes, but which are now necessary to remain competitive. “

Given the pervasive shortage of skilled labor in the industry, it seems almost inevitable that AI will be used to streamline and automate workflows.

The range of possible tasks is wide:

• Maintenance procedures
• Price adjustments
• Administrative tasks
• Room reservations
• Communicating with guests (e.g. on-boarding or excursion tips)
• …

Tim Muller from the Lifestylehotel SAND summarizes the application areas: "AI can be used wherever numbers are involved and data is stored in databases, such as in revenue management or analyzing guest behavior. [...] In the hotel industry, AI can support forecasting and evaluating business figures. “

The Lifestylehotel SAND on the Baltic coast of Schleswig-Holstein, Germany, uses dynamic pricing that employs AI to increase the effectiveness of the pricing strategy and simplify workflows. This is done by collecting data from various sources and monitoring market trends. "The prerequisite for good results is having access to data from several years. This in turn requires that the hotel management system has already been digitized, ideally for several years as well", he explains, pointing out the difficulties of using AI. They only work as well as the input they receive and the data they can access. This is another reason why the SAND does not use an AI chatbot. "Guests often have unusual questions that an AI cannot constructively answer," he explains.

Dr. Andreas Färber adds: "I would be delighted if we could use AI for processes in ecology. For example, for a more ecological form of cleaning in which the AI learns from the mistakes we humans make.“ But for that, the right products are currently missing.

Using AI in the Hospitality Industry: Real-World Examples

While large hotel chains are already integrating AI into their operations, the situation is different for smaller, owner-operated properties. Implementation is generally slower and more uncertain. AI-driven systems, such as dynamic pricing or an intelligent management system, are often introduced individually and gradually. Intelligent chatbots for the hotel website are also an "entry-level" tool for implementing AI in everyday hotel life, as is the use of ChatGPT, Midjourney, and the like in marketing.

AI applications in hospitality fall into three broad areas: Guest communication, Content & Marketing, and Revenue Management. The Green Pearls® network provides real-world examples in all three categories. Green Pearls® itself provides a platform for sustainable hotels and accommodations to showcase their sustainability efforts in a transparent and authentic way.

1. Guest Communication

In guest communications, the use of AI includes chatbots, service robots, and digital intelligent concierges. It may also include automated, customized social media messages or push notifications.  

2. Content & Marketing

ChatGPT, image generation, KPI evaluation – AI has arrived in marketing and it's hard to imagine a world without it. In addition to creating image, and text material, it is also helpful in developing new campaigns and generating ideas. 

3. Revenue Management

Data and numbers – that is what artificial intelligence is good at. So, it is no surprise that accommodation providers are turning to AI-driven processes, especially in revenue management. This includes automatic price adjustments, automation, market analysis, tracking, and even behavioral analysis or forecasting, provided the data is available.

The Dark Side of AI

When discussing the downsides of AI, discussions often get stuck on hallucinating AIs and inaccurate responses. However, the use of AI has an immense impact on environmental sustainability. In an interview with Tagesschau online, Ralf Hebrich, director of the Hasso Plattner Institute, points out that the share of digital systems and data centers, including end devices, in global electricity consumption could rise to 30% or more in the next few years. The main culprits, he says, are energy-intensive systems that require AI to calculate their "intelligent" behavior.

Data centers and networks, also used by AI, already produce roughly the same amount of emissions as the airline industry. Furthermore, a 2019 study calculated that training a standard AI model generates five times more emissions than an average car over its lifetime.

In addition to energy consumption and associated emissions, data centers, especially in already warm regions, consume huge amounts of water to keep them from overheating.

The recent release of the Chinese AI DeepSeek has at least challenged the prevailing view that better AI requires more and more computing power. DeepSeek claims to be much more efficient. The open-source code (that is platform- and country-independent) is available to everyone and could encourage the development of more efficient and sustainable AIs. This is especially good news for sustainable accommodations and businesses!

Whenever an AI is used or asked, resources are consumed and emissions are caused. The AI trend is irreversible, but as with sustainable travel, conscious choices should be made and precise requests and prompts should be used to avoid generating more answers than necessary.

Here to Stay?

The benefits of AI depend heavily on the user. Education and training are needed to use AI efficiently and consciously to benefit the environment, employees, and profitability. One thing is clear: AI is here to stay. Personalized services based on guest preferences, which are generated by intelligent systems and evaluations, will increasingly shape the hotel industry and determine the competitiveness of individual players.

But not everything can be replaced by AI, and the Green Pearls® network's accommodations underscore that. "Especially when we interact with people, we need to be social. It's just ingrained, and we will need it more and more as we expand our connections. It may be possible to take things like massages to a technological level, but it will not replace the human touch. We will still need people to give massages. And that's good because humans are social beings and thrive on interaction," says Dr. Andreas Färber.

Tim Muller does not see AI taking over hotel operations as well: "Guests always want to be treated with a human touch, which an AI cannot do." In general, he sees the main future application areas in administration – and here, he says, you have to consider how much of your business you want to entrust to an AI.

For more information on each sustainable accommodation, please visit the linked microsites. For questions, collaboration requests, press trips, and additional images, please contact us directly: press@greenpearls.com

Circular Design: Sustainable and Forward Thinking.

Circular design is an approach that aims to eliminate waste and efficiently use and reuse resources in a circular manner. Materials and products are designed to be recycled, reused, or otherwise returned to the cycle at the end of their life. Unlike linear production models, in which raw materials are processed into products and disposed of after use, circular design, or Cradle to Cradle®, is a closed-loop strategy. It considers the entire life cycle of a material – from sourcing to production, use, and recycling.

In the hotel industry, circular design concepts open up new and sustainable possibilities for room and hotel renovations. For example, hotel rooms could be furnished with durable materials that are recyclable or biodegradable. Modular furniture and reused building materials also play an important role, as they can be used flexibly and over the long term.

Circular Living in the Black Forest

The Hotel SCHWARZWALD PANORAMA and its "Circular Living" concept show what a space plan based on circular design principles can look like. For hotel owner Stephan Bode, it was essential that his concept could be adapted to other renovations and new buildings, while at the same time meeting remarkable ecological efficiency standards. "Circular Living” is based on materials selected for their environmental friendliness, material health, quality, and durability. This is backed by international certifications such as Cradle to Cradle Certified® and EcoVadis. The collaboration with the renowned Black Forest interior designer FRITZ SCHLECHT | SHL ensured that the three different room designs were implemented according to the highest design standards.

Resource Conservation as Part of every Decision

Another example is the Hotel Luise in Erlangen, Germany. The name speaks for itself with its “Regrowing Hotel Rooms.” Built according to the cradle-to-cradle principle, all materials used are either biodegradable or 100% recyclable. From the very beginning, every material choice was made with resource conservation in mind. The sustainable philosophy extends not only to the materials but also to the entire operation of the rooms (e.g. water conservation through "astronaut showers").

Creating Connections through Circulation

The Hotel Weihrerhof* in South Tyrol, Italy, has also embraced circular thinking and designed its Windspiel rooms accordingly. When selecting products and furnishings, they focused on healthy materials, recyclability, carbon neutrality, and decarbonization. This includes refinishing the old wooden furniture and reupholstering the upholstered furniture instead of buying new ones. These upcycling choices not only make the Windspiel rooms environmentally friendly but also give them a distinctive touch that links the past with the future.

Upcycling and Eco-Friendly Materials: Two Pillars for a Green Future

Upcycling and the use of sustainable materials are critical to a sustainable future for the hospitality industry. While upcycling provides a creative solution for reusing products and furnishings, the use of resource-efficient, durable materials allows for the long-term reduction of a hotel's environmental footprint. Taken together, these practices are an important part of a green hotel strategy that combines environmental, economic, and aesthetic benefits.

Old Furniture Reimagined

Upcycling is a method of transforming old materials or objects into new, functional, and aesthetically pleasing items. Well-known in the home improvement industry, this practice is increasingly being used in the hospitality industry. No wonder, since it combines the aspect of resource conservation with innovative and individual design solutions. Outstanding examples are the rooms of the HUBERTUS Mountain Refugio Allgäu, which were recently renovated according to this principle and show a new direction for the sustainable renovation of hotel rooms. Under the creative direction of interior designer Sarah Stapelfeldt, the original furniture and materials were refurbished, redesigned and in some cases reassembled. The result is a series of unique, functional design pieces that exude a modern, stylish charm while reducing the hotel's environmental impact.

Upcycling and recycling not only apply to furniture or materials but can also be extended to new furnishings. For example, Interface carpet tiles containing up to 93.25 percent recycled content (pre-consumer and post-consumer PET) were installed in the Lifestylehotel SAND by the Baltic Sea. The high recycled content not only helps reduce plastic waste but also provides a durable and functional flooring solution that perfectly complements the design concept of the lifestyle hotel with its "sandy" look.

Sustainable Materials for Eco-Friendly Renovations

In addition to upcycling, material selection plays an equally important role in the sustainability of a renovation project. Materials such as reclaimed wood, bamboo, hemp, cork, and loam plaster offer alternatives to conventional building materials. Not only do they help reduce environmental impact, but they are also durable, efficient, and easy to maintain. These features help hotels save money in the long run and also meet their sustainability goals.

The 28 natural rooms at the Tyrolean Hotel Klosterbräu, which opened in 2023, show how it can be done. Up to 95% of the materials used come from the surrounding area. Earthen clay plaster, wood from the hotel's forest, and details such as lampshades made from dried hay flowers create a creative, healthy, natural, and sustainable mix of materials.

As Sustainable as Possible: The new Nature SPA at Naturhotel Outside

In the course of the reconstruction and reopening of the wellness area in December 2024, the Naturhotel Outside placed special emphasis on the use of regional materials and environmentally friendly techniques. The interior is made of East Tyrolean serpentine and larch wood. The healing water for the new brine bath is drawn from a spring just 30 kilometers away. The hotel also incorporates energy efficiency measures, such as placing the heated outdoor pool in a sheltered location and installing a photovoltaic system to provide approximately 20% of the hotel's energy needs.

The combination of upcycling and the use of sustainable materials allows hotels to improve their environmental performance while creating a unique, eco-conscious design. Aesthetic appeal, the responsible use of resources, and functionality all go hand in hand.

The Economic Benefits of Sustainable Hotel Renovation

In terms of profitability, it has been proven time and again that circular design and upcycling can help reduce costs. A hotel that reuses furniture or building elements avoids high disposal costs because less material ends up in landfills. At the same time, reusable textiles, modular elements, or recycled/upcycled furniture also reduce the need for new purchases.

The exact amount of savings will vary depending on the extent of the renovations and the source materials chosen, but the principles of upcycling and circular design offer significant long-term economic benefits in almost all cases by extending the life of materials and reducing overall resource consumption.

Market Trends, Prospects, and Leadership

As demonstrated, circular design and upcycling offer not only environmental benefits but also aesthetic and economic potential for the hotel industry. Concepts based on these ideas make it possible to rethink and reintegrate furniture, décor, and other hotel materials into the design process.

The demand for sustainable accommodations and renovations is also growing. Studies show that more and more travelers are considering environmental factors when choosing a hotel, with more than three-quarters now preferring eco-friendly accommodations (Booking.com, 2024). This means that hotels that focus on recyclable design are also meeting the growing expectations of guests who value a sustainable travel experience.

The responsibility hoteliers take by choosing to renovate sustainably goes beyond their own impact. Conserving resources, reducing waste, and increasing energy efficiency in the renovation of the many hotel rooms in Germany alone directly contributes to global climate goals such as the Paris Agreement, which calls for a drastic reduction in greenhouse gas emissions by 2050. In line with the European Green Deal, which calls for a transition to a carbon-neutral economy by 2050, circular design also offers a solution that requires only a little more effort and does not necessarily cost more. This is how Stephan Bode talks about the Circular Living concept in an interview with Green Pearls®. In addition, there is a current opportunity for hoteliers to lead the way in an industry that is under increasing pressure to implement environmentally friendly and sustainable concepts.

Shaping the Future of Hotel Renovation

Hotels and resorts must renovate their rooms approximately every 10 to 12 years. Each renovation generates tons of waste. Conventional carpeting, engineered wood products (not solid wood), and other composite materials are not recyclable or are difficult to recycle, so old furnishings often end up in landfills.

The alternatives are circular design and upcycling. Not only are they good for the environment, but they are also smart business decisions. Hotels and accommodations that embrace these principles in their renovations and new construction improve their environmental performance, take responsibility for their environmental impact, and create unique, sustainable experiences for their guests. Green Pearls® partners are leading by example, demonstrating how creative, resource-efficient renovations can contribute to a more sustainable future for the hospitality industry - both environmentally and economically.

*CIN-Codes for Italian Hotels

• Hotel Weihrerhof: IT021072A1L46PNBHX

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From locally sourced products to artfully crafted gifts and decorations - many manufacturers and suppliers are now focusing on eco-friendly materials, as well as handmade and fair-trade goods. But that's not all: the culinary world is also increasingly focusing on organic and local products, as well as vegetarian and vegan alternatives. So if you want to enjoy the festive atmosphere without having a guilty conscience, you have more and more options to make conscious choices.

5 Tips for a Sustainable Christmas Market Visit

1. Take public transportation to get there
   This also means you won't have to worry about finding a parking space.
2. Local and handmade
   When buying gifts, consider where they come from and support local artisans or producers.
3. Choose carefully
   With so many options to choose from, it's easy to be tempted to buy more than you want or need. So, think about whether you really need that 15th decorative item. If you do want something new, make sure you buy a product that will last as long as possible.
4. Try something new
   Take advantage of your visit to the Christmas Market and try the vegan pea stew or the vegetarian handbread.
5. Book sustainably
   If you are visiting a market further afield and want to stay overnight, book sustainable accommodation and take the opportunity to explore local businesses away from the market.

A Sustainable Christmas Market Weekend – Recommendations from Green Pearls® Partners

In this newsletter, our sustainable hotel and vacation rental partners share some of their favorite Christmas markets. Discover special places where tradition and responsibility go hand in hand and get inspired to enjoy the festivities in a conscious (and eco-friendly) way.

Christmas Markets in South Tyrol

• Rittner Christbahnl in Oberbozen, Wolfsgruben, and Klobenstein, made up of small Ritten Bahnlen that house the various stands
  Recommended by the APIPURA hotel rinner*, which has its own organic honey stand, and the Hotel Weihrerhof* on the Wolfsgruben Lake, for whom this market is the absolute favorite.
  Date: Weekends from November 29, 2024 through January 5, 2025
  For more information about the Christmas Market, click here
   
• Christkindlmarkt in Bolzano at the foot of the Ritten with eco-friendly products, gifts made of recycled materials, and regional organic specialties
  Recommended by ADLER Lodge RITTEN*, where guests can experience an equally magical and cozy atmosphere, either in the luxurious suites or the private chalets.
  Date: November 28, 2024 through January 6, 2025
  Learn more about the Christmas Market
   
• Brixen Christmas Market, the oldest in South Tyrol
  Recommended by the adults-only Hotel My Arbor*, which also recommends its guests to see the light show "Colors 2 - The Journey Continues" at the Brixen Hofburg.
  Date: November 29, 2024 - January 6, 2025
  Learn more about the Christmas Market

Christmas Markets in Germany

• Christmas Market "Arts and Crafts" during the second weekend of Advent at the Hermannsdorf Estate near Munich
  Recommended by Gut Sonnenhausen in Glonn
  Date: December 7-8
  Learn more about the Christmas Market
   
• Baden-Baden Christmas Market and "Wintertime" at the Schlossplatz in Karlsruhe
  Highlights: Historic ensemble in Baden-Baden and large skating rink with romantic circuit against the backdrop of Karlsruhe's baroque palace
  Recommended by SCHWARZWALD PANORAMA in Bad Herrenalb
  Date Baden-Baden: November 21, 2024 to January 6, 2025
  Learn more about the Christmas Market
  Date "Wintertime" in Karlsruhe: November 25, 2024 until January 26, 2025
  Learn more  about the “ Winter time”
   
• Freiburg Christmas Market
  Recommended by Green City Hotel Vauban, from where you can reach the city center directly by public transport
  Date: November 21 through December 23, 2024
  Learn more about the Christmas Market
   
• Fischer's Wiehnacht in Niendorf Harbor is a cozy, authentic alternative to the big markets in Lübeck and Hamburg
  Recommended by the Lifestylehotel SAND in Timmendorfer Strand, which is located (almost) directly on the Baltic Sea coast of Schleswig-Holstein
  Date: First weekend in Advent
  Learn more about the “Wiehnacht”
   
• Romantic Christmas Market at the Thurn and Taxis Castle in Regensburg
  Recommended by the 5-Star Wellness Hotel Birkenhof in Neuburg vorm Walde
  Date: November 22 - December 23, 2024
  Learn more about the Christmas Market
   
• Old town magic at the Bernkastel-Kues Christmas Market
  Recommended by the LifeStyle Resort Zum Kurfürsten, where you can relax in the extensive spa after visiting the Christmas Market
  Date: November 22 through December 22, 2024
  Learn more about the Christmas Market
   
• Christmas Market at the Lindau Harbor
  Recommended by the team of the sustainable wellness hotel HUBERTUS Mountain Refugio in the Allgäu region.
  Date: November 28 through December 22, Thursday through Sunday
  Learn more about the Christmas Market

Christmas Markets in Austria

• Mountain Christmas in the Lienzer Dolomites
  Recommended by the Naturhotel Outside in Matrei in East Tyrol, which reopens on December 20 with a new spa
  Date: Various dates for the different mountain Christmases throughout the area
  Learn more about the Christmas Markets
   
• Mountain Christmas and sustainable Advent market in Kaunertal
  Recommended by the Summit Lodges in Pfunds: Two log cabins await you, each with its own sauna and fireplace for cozy hours with the whole family
  Date: The four Saturdays of Advent and December 28, 2024
  Learn more about the Christmas Market
   
• Christmas markets in Rattenberg and Schwaz
  Recommended by Biohotel Grafenast, a hotel that serves organic food and is located high above the Inn Valley with a fantastic view of the surrounding countryside
  Date Rattenberg: November 22 through December 22, 2024
  Learn more about the Christmas Market
  Date Schwaz: November 22 to December 23, 2024
  Learn more about the Christmas Market
   
• Brixlegg Christmas and Farmer's Market in the Alpbach Valley
  Recommended by Hygna Chalets, where guests can relax in their private luxury chalet with mini spa after visiting the Christmas Market
  Date: December 7, 2024
  Learn more about the Christmas Market
   
• Advent market in Seebenstein in the castle park, featuring torches on the pond and a floating nativity scene
  Recommended by Gut Guntrams near Vienna with three different accommodation options: the Guesthouse Flora, the Villa Tranquillini, and the "floating" garden lofts
  Date: First weekend in Advent
  Learn more about the Christmas Market

Christmas Markets in the Rest of Europe

• Paris Christmas markets with French arts and crafts
  Recommended by Green Spirit Hotels Paris, all within walking distance of most attractions (and Christmas markets)
  Various dates: usually from late November to late December
   
• Milan Christmas markets with Italian and international delicacies, local handicrafts and festive illuminations
  Recommended by Hotel Milano Scala, located in the heart of the historic center and just a few meters from the famous Teatro alla Scala.
  Date: From November 29, 2024 (Christmas tree lighting on December 6)

Want to read more? 

We recommend these blog articles:

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Tips for your vegan ski vacation and our favorite addresses for vegan ski hotels and huts

Veganism has (fortunately) also arrived in ski regions in South Tyrol, Austria, Switzerland, and Germany. We have compiled our favorites for you when it comes to vegan ski hotels and huts with animal-free offers.

Read the blog.

Green DIY - A spa day and pampering at home too

A professional spa treatment in a wellness hotel is a luxurious treat that many people indulge in on vacation. But you don't always have the time or money for it. That's why we'll show you how you can relax at home with a sustainable DIY spa day and do something good for your skin and health. Including tips from the sustainable Green PearlsⓇ wellness hotels, who have shared their recipes with us.

Read the blog.

Sustainable hotel restaurants - Our Green PearlsⓇ favorites

In Germany, hotel restaurants (with a few exceptions) are not necessarily a trending topic in the gastronomy scene. In countries like the USA or India, it's quite different - and we also like to go to hotel restaurants (or to the hotel café or roof terrace). Because even if a restaurant has to impress with its food, it's the atmosphere and the surroundings that visit a restaurant really exciting.

Read the blog.

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More and more often we read the news: ski resort has to close. Too little snow, too few visitors. The influence of climate change sends its regards.

More about the topic.

Carefree travel, planning nothing, and simply relaxing - this is the dream vacation of many young people in particular. That's right! Why more and more young travelers are opting for package deals.

Read the full article.

What do you look for in a sustainable brand? Green Living magazine has compiled 4 characteristics to help you make an assessment.

To the article.

*CIN-Codes for Italian Hotels

• ADLER Lodge RITTEN: IT021072A1QCJQTLUQ
• APIPURA hotel rinner: IT021072A1UOWUIDH4
• Hotel My Arbor: IT021011A1AE4737IT
• Hotel Weihrerhof: IT021072A1L46PNBHX

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For Mountain Romantics looking for Quality Time

During the reflective Advent season, ADLER Lodge RITTEN* offers the perfect winter wellness experience for those who want to enjoy togetherness and nature. The Winter Spa Special pampers you with relaxing hours in an impressive mountain setting. Soothing massages, relaxation in the forest sauna, a multi-course dinner with local products, mulled wine with a view of the Dolomites, and a cozy suite or private chalet with a private sauna – what more could you need to leave the stress of everyday life and Christmas behind?

Go directly to the Christmas Offer at the ADLER Lodge RITTEN

Not just the two of you, but a family looking to get away from it all? The two vacation homes at Summit Lodges in Pfunds can accommodate up to six people. Take in the mountain views from the deck and unwind after a busy day in your private sauna or by the fireplace. All to yourself, in a mountain world that might even be snow-covered!

For Connoisseurs and Gourmets

If you love culinary highlights in a festive atmosphere, you will love the New Year's Eve Gala at the sustainable 5-star Hotel Birkenhof! Enjoy a 5-course menu accompanied by live music and indulge in the refined culinary creations. The evening ends with fireworks. "Indulgence" is also the motto for everything else - from the large wellness area with water and sauna facilities to the individual suites.

Spending the End of the Year at the Baltic Sea

The adults-only Lifestyle Hotel SAND in Timmendorfer Strand invites you to take a relaxing break at the turn of the year. The late riser breakfast until 1 p.m. ensures a relaxed start to the day, and on New Year's Eve, the antipasti buffet before midnight provides the perfect culinary prelude. Thanks to the ban on (private) fireworks on the beach, the New Year is welcomed here in a relaxed atmosphere with sparklers and a glass of sparkling wine in hand - an atmospheric start to 2025 right on the Baltic Sea.

For those Looking to Combine Wellness and Christmas

Christmas and wellness in perfect harmony – at Klosterhof - Alpine Hideaway & Spa in Bavaria, the holiday season becomes a very special experience. As a guest, you can look forward to relaxing days in the spacious wellness area of the Artemacur Spa and culinary delights - not only on Christmas Eve. A very special menu created by Chef Sascha Förster awaits you that evening. You can also enjoy selected live music around the holidays.

To the Christmas Offer of the Klosterhof

Another unique experience awaits you at Klosterhof at the turn of the year: New Year's Eve with the theme "Rendezvous in Paris" - with a festive gala dinner, champagne, and an enchanting atmosphere that will transport you directly to the city of love.

More about the New Year's Offer at the Klosterhof

For those who love Christmas and Coziness (with family)

At the Austrian Hotel Klosterbräu, guests can expect a peaceful and cozy Christmas celebration that emphasizes family and harmony. The festive atmosphere, with its many candles, is perfect for those who love a classic Christmas. As the New Year approaches, things get spectacular: a glamorous New Year's Eve party with aperitif, gala dinner, live music, and an impressive show program in the garden is on the agenda. In addition to fireworks, the hotel offers a fascinating fire and acrobatic show.

Click here for holiday offers at the sustainable Hotel Klosterbräu.

For Families

The Weihrerhof* is the ideal place for families to ring in the New Year in a relaxed and memorable way. On New Year's Eve, a delicious menu awaits young and old in a cozy atmosphere. As a special alternative to fireworks, you can enjoy the traditional "Rittner Goaßlschnöller".

For (Black Forest) Lovers

Ending the year in the Black Forest is always a special experience! At the SCHWARZWALD PANORAMA, Christmas is celebrated in a traditional and relaxed way, surrounded by a (hopefully) winter wonderland. Throughout the Advent season, the team of the sustainable hotel will spoil hotel guests and external visitors with cozy Advent brunches and a special brunch buffet on the holidays. On December 25, there will be one of their popular open kitchen events - with a Christmas theme, of course.

On New Year's Eve, the SCHWARZWALD PANORAMA celebrates an elegant turn of the year with culinary highlights in the form of a 6-course dinner and atmospheric experiences.

Learn more about the offers

For those Who are Looking for Warmth

If you want to escape the winter and enjoy the festive season in the sun, ADLER Spa Resort SICILIA is the perfect place for you. Celebrate a magical Christmas in Sicily, surrounded by Mediterranean nature and a mild climate. Enjoy fine Italian cuisine with local products and rejuvenate in the spa for the coming year. You can also learn the specialties of Sicilian Christmas cuisine in an exclusive cooking class! If that's not enough, the wild, secluded beach is just a short walk from the resort!

Find out more about the Christmas offer in Sicily

At Keemala in Phuket, Thailand, Christmas and New Year's Eve become a special experience in a tropical setting. This year, between December 15 and 23, 2024, there will be a nine-day banquet with exquisite food and a special show. At the same time, the Villa Resort will celebrate its ninth anniversary. On New Year's Eve, guests can look forward to a lavish buffet, live entertainment, and fireworks that have a lower environmental impact than traditional fireworks. These special low-smoke fireworks, partly made of Thai sticky rice, still provide an impressive spectacle in the sky, complemented by a laser show.

Traveling and Celebrating Sustainable

The best part about these packages is that all the hotels are fully committed to sustainability. So you can be sure that the Christmas menu or gala dinner is made with local ingredients and that every effort is being made to make your stay not only festive but also sustainable.

Learn more about Sustainable Celebrations:

Over the past few years, we have blogged a lot about making the holidays sustainable. And don't worry: A little sustainability won't take away from the magical holiday spirit ;)

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TRAVEL: Of Manta Rays and Corals - Sustainable Vacations in the Maldives

White sandy beaches, crystal-clear water, and colorful fish: the Maldives are a natural paradise whose threat from environmental damage and rising water levels is well known. We show you why no tourism is not the solution and, above all, how you can travel to this island paradise sustainably.

Read the Blog.

WELLNESS: A Sustainable Weekend for Two on the Baltic Sea

A short break by the sea. The Lifestylehotel SAND in Timmendorfer Strand is the perfect opportunity for this and is a sustainable place to enjoy the Baltic Sea as a couple at the weekend. The adults-only hotel offers you just the right setting for natural and relaxed togetherness.

Read the Blog.

CULINARY: Porcini Mushroom Tortelloni Recipe from the Naturhotel Outside - The Highlight of the Mushroom Season

At the Naturhotel Outside, you'll find everything that nature in East Tyrol has to offer on the menu. Mushrooms such as chanterelles and porcini mushrooms are particularly popular. Porcini mushroom tortelloni are a popular classic on the menu, the recipe for which we present to you here.

Get the Recipe.

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Drought, heavy rainfall, heatwaves - the effects of climate change are increasingly influencing travel behavior. Tourist regions in southern Europe are particularly affected. An article in National Geographic explains the background and uses examples to show the serious effects.

To the Article.

Landowners in the UK are increasingly turning to "rewilding", i.e. allowing nature to grow wild on their land.

More Information

Rewards for environmentally friendly behavior: This is intended to motivate travelers in Denmark's capital Copenhagen to travel more sustainably.

More about it.

*CIN-Codes for Italian Hotels

• ADLER Lodge RITTEN: IT021072A1QCJQTLUQ
• Hotel Weihrerhof: IT021072A1L46PNBHX

Sustainability is inevitable – Even in Communications

As a communications agency, Green Pearls® has been supporting sustainable accommodations and destinations for over a decade, assisting them with their sustainability communications. In recent years, we have observed a variety of developments in sustainability communications and the factors associated with them, including some that have occurred rapidly.

Various studies consistently show that an increasing number of travelers plan to travel more sustainably or explicitly book sustainable accommodations for their next trip (Booking 2024). Given the existing demand, it would seem that communicating one's sustainable initiatives and commitments to the outside world should be relatively straightforward. However, accusations of greenwashing continue to be levied against companies of all sizes, creating uncertainty, whether justified or not. A study conducted by the Nuremberg Institute for Market Decisions (NIM 2023) revealed that 70% of consumers would avoid a company accused of greenwashing. While the study focused on consumer goods, the findings can inform tourism businesses. For a hotel or vacation rental, such a collapse could have severe consequences.

Greenhushing – Better not to communicate at all ...

What can I communicate? What is truly green? Am I committed enough? Do guests even care?

These questions are of greater long-term concern to the owners and operators of sustainable and environmentally conscious accommodation establishments. Before they make missteps that could result in negative publicity, they prefer not to communicate their commitment at all or only select aspects. In marketing, this phenomenon is referred to as " greenhushing, " which is defined as the concealment of one's sustainable commitment out of fear of being accused of greenwashing. Another factor is the general attitude that sustainability should be a core value of a company in and of itself, rather than a marketing tool. While this approach is commendable, it is not sufficient in today's market, where consumers are actively seeking sustainable options. In order to be seen, companies must communicate their commitment to sustainability. This is true for sustainability as well as for everything else.

Credibility and Transparency – Key Concepts for successful Sustainability Communication

The insights shared by Daniel Ganzer, the owner of the nature and hiking hotel Outside in the Austrian Hohe Tauern National Park, are also reflected in the findings of various marketing studies (Deloitte 2023, NIM 2023). The authors of the NIM study indicate that consumers place the greatest trust in sustainability promises when the company making them appears credible. 

Daniel Ganzer also addresses another crucial aspect: authenticity, or communication based on honesty and transparency. At Naturhotel Outside, this is conveyed, among other things, through a sustainability report that is published every two years and includes a future outlook.

Credibility, transparency, and authenticity – these are crucial concepts that are often challenging to grasp, particularly in the context of tourism communication. 

We already mentioned credibility. The authors of the NIM (2023) study suggest that it can be achieved through certification, transparency, and cooperation with external stakeholders. Another consumer study (Deloitte 2023) indicates that investments in credibility are becoming increasingly important for the integrity of companies. The study also found that the German consumers surveyed tend to be skeptical of sustainable offers.

The solution is transparent and honest (and therefore authentic) communication. At the HUBERTUS Mountain Refugio, the team, led by owner Marc Traubel, has made a strategic decision to prioritize transparency, particularly in the area of sustainability communication. "We receive a high volume of positive feedback regarding our services through our guest feedback forms," stated Anna Trenkle and Isabel Hirt from the HUBERTUS team. This also includes the guided tours of the hotel by the hosts, during which guests gain deep and personal insights into the development and commitment of the Allgäu wellness hotel. According to Trenkle and Hirt, explanations are of great importance to them. The guest should not only enjoy a relaxing stay but also change in a positive way. It is a balancing act between instruction and motivation. At HUBERTUS, this is achieved by promoting understanding among guests through workshops, information signs, and the aforementioned guided tours.

Too much Information: A balancing Act between Disclosure and Overload

Nearly 60% of respondents in a consumer study (Deloitte 2023) said that sustainable offerings are overwhelming due to a lack of transparency and information overload. At first glance, this sounds like a paradox, but a closer look reveals one of the biggest challenges in sustainability communication. Especially in tourism. The key question is How much information can and should I give my potential guests without over- or underchallenging them?

In the first instance, the guest shuts down; the information overload is intransparent: Perhaps the company is trying to hide something in this flood of information? In the second, under-stimulation, the "lack" of facts can undermine credibility. The suspicion of greenwashing is quickly raised.

The issue of sustainability in tourism is undoubtedly complex and not all guests have the time, inclination, or capacity to deal with the various issues in depth. The quantity and type of information provided by individual hotels on their websites, conveyed via external providers and agencies such as Green Pearls®, or conveyed in person on-site ultimately depends on the hotel's guest structure. If, for example, guest surveys and feedback forms indicate that, as in the case of the SAND lifestyle hotel on the German Baltic coast, nearly 72% of guests book because of sustainability, communication can become more complex, as the guests are interested in it.

In many cases, however, the element of surprise can also be an advantage. "Our guests are surprised and delighted by what we do, and they encourage us to continue," says Ursula Wagner of the Gerbehof Nature Resort on Lake Constance. The team capitalizes on this surprise and the associated boost in motivation to initiate conversations and provide guidance on how everyone can contribute and implement small-scale improvements to make a positive impact.

The Responsibility of Multipliers

Sustainability communication originates not only with the hotels themselves, but is also disseminated, transmitted, and interpreted by other parties. Journalists and bloggers play a pivotal role in communicating sustainability in tourism. The honest presentation of information and authentic experiences in their reports on sustainable tourism is of paramount importance, according to Alexandra Huber of Hotel My Arbor near Brixen, South Tyrol. "This authenticity allows us to openly address both the positive aspects and the challenges and development potential in order to convey a holistic picture," she adds.

It is not a matter of not criticizing or denouncing greenwashing. Particularly hotels and vacation homes that have been committed to sustainability for years are suffering from the flood of "eco" hotels that adorn themselves with greenwashed statements and the famous beehives on the roof. Instead, journalists should be realistic about what is possible in terms of sustainability, says Alexander Thurm from the Hotel Das Rübezahl in Schwangau. At the same time, everything has to be questioned to counteract greenwashing.

Klaus Pichler of the family-run Weihrerhof on Lake Wolfsgruben also sees this contradiction. "Journalists certainly face the challenge of finding a balance between travel and sustainability," he admits. But he also calls for a broader understanding of sustainability, saying that many people still "think of sustainability primarily in terms of ecological aspects".

Speaking for many hoteliers committed to sustainability, the team at the Hotel Klosterbräu concludes: "We would like to see more positive reporting, even on small steps forward, because it motivates everyone else to get involved."

Sustainability Communication is no longer a Nice-to-Have

We believe that a commitment to sustainability in tourism and the alignment of accommodation or company practices with sustainability are inevitable developments. While the ecological aspect — preservation of an environment conducive to living —remains a primary focus, it is increasingly becoming an economic factor that ensures the continued existence of the company. We will examine this further in the second part of our newsletter series on sustainability communication in tourism. Here, we will explore the fact that sustainability is more than just an image, but that the image is also part of it.

The second part of the series will be released on September 11, 2024.

Sustainability is the New Luxury

Sustainability is seen by many as a luxury good itself. The opportunity to live in an intact environment, breathe clean air, and enjoy unspoiled natural landscapes is seen as a privilege that cannot be taken for granted. Hotels, tour operators, and other tourism stakeholders who are committed to sustainability aim to offer their customers and guests precisely this luxury—in the form of the certainty that their products and services are produced, offered, and carried out with ecological and social aspects in mind. The term "luxury" is undergoing a renaissance, moving away from the traditional connotations of expensive, more expensive, and most expensive.

Green Luxury in Hospitality - Best Practice Examples from the Green Pearls® Network

What does the term "luxury" mean to Green Pearls® hotel partners and their guests? How do they address the challenge of creating sustainable offers for the region and tourism?

Luxury and Nature at OLM Nature Escape

The OLM Nature Escape Eco Aparthotel in South Tyrol is characterized by contemporary, refined architecture that harmonizes with the surrounding natural environment. The integration of geothermal energy and photovoltaics has made the hotel completely energy-self-sufficient. The fresh mountain air and lifestyle in harmony with nature offer a unique luxury experience in a destination that prioritizes mindfulness and tolerance. The use of natural, organic materials such as larch wood and the complimentary use of fresh spring water from the hotel's well are examples of OLM Nature Escape's commitment to sustainability. The hotel's minimalist approach to design and reduction of unnecessary elements ensures that every detail reflects OLM's commitment to luxury and eco-consciousness. In this way, OLM creates an environment where guests can relax and be pampered in the midst of nature without leaving a large carbon footprint.

Wellness in Harmony with Nature at the HUBERTUS Mountain Refugio

The mottos of the HUBERTUS Mountain Refugio are "Desire for life" and "Come up. Come down." Located at an elevation of 1,044 meters, the hotel offers guests a refuge where they can find themselves and enjoy the beauty of nature. The 4,500-square-foot Mountain Spring Spa is a prime example of how quality wellness and environmental awareness can go hand in hand. A private mountain spring supplies the pool with 5,000 liters of fresh water daily, saving 1,800 cubic meters of potable water per year. Automatic shading systems, underfloor cooling, and heat exchangers in the ventilation and cooling systems ensure optimal energy efficiency. Electricity is 100% hydroelectric. Thanks to these forward-thinking measures, the HUBERTUS Mountain Refugio Allgäu offers a distinctive experience for a luxurious retreat.  

SANDy Luxury by the Sea

The SAND lifestyle hotel on Timmendorfer Strand offers a stylish ambiance combined with a comprehensive awareness of the environment. Guests at the lifestyle hotel enjoy exquisite comfort while conserving resources and protecting the environment. Clear colors and stylish design create a retreat for body and soul, which also impresses with its proximity to the Baltic Sea beach. The SAND relies on a holistic approach to sustainability that combines ecology, social issues, and economic efficiency. The hotel minimizes its ecological footprint through the use of renewable energies, waste avoidance, and the promotion of local initiatives. At the same time, the building offers a place of inspiration with its hip atmosphere and mix of naturalness and lifestyle. SAND's vision is to inspire people and companies to act sustainably without having to compromise on quality and enjoyment.

Hotel Das Rübezahl combines Natural Luxury and Well-Being

With high design standards and the use of environmentally friendly natural materials, Hotel Das Rübezahl offers a break in nature away from it all. Guests experience luxury at the highest level without harming the environment. Modern technology and innovative measures ensure a minimal ecological footprint. At the same time, visitors can relax with a specially designed concept that includes private yoga sessions, a personal hiking concierge, a spa area with many hidden oases of comfort, a bee tour to the hotel's apiary, and a ride in an e-Porsche. Located in the heart of the Allgäu Alps, Rübezahl offers a luxurious vacation in harmony with nature, where relaxation and sustainability are top priorities.

Green Luxury in the Heart of Milan

The Hotel Milano Scala exemplifies the ideal balance between luxury and sustainability. As a boutique hotel in the heart of Milan, it offers a distinctive blend of historical charm and modern environmental awareness. In addition to the exquisite furnishings, luxury here includes a harpist who performs in the hotel lobby in the morning. The hotel employs environmentally friendly technologies to reduce energy use and CO₂ emissions. Another notable feature is the hotel's vegetable garden on the panoramic terrace, which supplies some of the ingredients for the restaurant. Furthermore, the hotel provides guests with access to electric vehicles and charging stations. This combination of luxury and environmental awareness makes the Hotel Milano Scala a pioneer in sustainable city tourism in Italy

CERVO Mountain Resort, a Place of Power at the Foot of the Matterhorn

CERVO Mountain Resort is situated in the heart of Zermatt, where nature is the hotel's greatest asset. As a result, the protection of the surrounding mountainous area is a top priority for the hotel, which aims to offer sustainable luxury without compromise—a home away from home. The aesthetically pleasing rooms are decorated with natural materials, and the thermal energy comes from three specially constructed geothermal probes. A notable feature is the outdoor spa, inspired by the Japanese onsen, which efficiently returns thermal energy to the energy system. Electricity is also 100% hydroelectric, allowing guests at CERVO to enjoy luxurious moments in an intact natural environment without leaving a significant carbon footprint.

Putting Nature First

Situated in the heart of the Salzkammergut, Gut Guntrams offers a unique blend of comfort and sustainability. The hotel's ecological concepts and materials are designed with the utmost respect for nature and the region. The spacious rooms at Gut Guntrams feature high-quality furnishings made from local materials such as wood and stone. Local companies and businesses were given preference in the design and construction of the hotel. The entire hotel is heated and cooled with solar power from the hotel's photovoltaic system. Gut Guntram's farm is operated with an electric tractor, ensuring the hotel's kitchen has access to fresh, high-quality produce produced directly on-site.

In the Middle of Nature at Naturhotel Outside

For the team at Naturhotel Outside, true luxury is not defined by material abundance but rather by harmony with nature and an awareness of the essentials. Located in the heart of the Hohe Tauern mountains, the hotel offers guests an oasis of peace and relaxation. Regional products from East Tyrol are used in the award-winning gourmet cuisine to pamper guests with individual taste experiences. The wellness area features a natural swimming pond, saunas, and treatments with natural products. The hotel's local staff provide warm hospitality and attentive service to ensure the well-being of guests. Every detail, from the quality furnishings to the breathtaking views, underscores the hotel's philosophy of bringing the outdoors inside.

5 Stars meet Sustainability at Birkenhof Spa & Genussresort

Being in the here and now – a luxury that is the focus of the Birkenhof in the Upper Palatinate. The 5-star hotel impressively demonstrates that luxury and sustainability are not mutually exclusive. While guests relax and enjoy the moment, whether in the spa or the 2-star Eisvogel restaurant, care is taken in the background to ensure that their stay is carefree in every respect. In addition to comprehensive service and individual suites, this means, for example, that energy is generated from renewable sources, mostly from the hotel's own combined heat and power plant, and that food, beverages, and other products are sourced from the region whenever possible. In an interview with Green Pearls®, co-owner Lukas Obendorfer tells us more about Birkenhof's sustainable philosophy and green plans for the future.

For many guests and travelers, the luxury of tomorrow is no longer defined by waste and abundance, but by mindfulness, responsibility, and enjoyment. Hotels such as Green Pearls® partners have internalized this new concept of luxury, offering their guests the opportunity to combine prosperity and sustainability. They create experiences and services that are not only exclusive and of high quality but also comply with the principles of sustainability. By doing so, they are helping shape a world in which luxury and responsibility go hand in hand.

Learn more about the featured hotels by visiting the linked websites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com.

On the one hand, many travelers see it as an advantage that there are hotels that offer peace, relaxation, and often a full range of wellness and spa services, as well as exquisite cuisine - without children screaming and running around the buffet. On the other hand, it also attracts critics who see the setting of a minimum age as anti-child and exclusionary.

What do the partners in the Green Pearls® network think? What are the reasons for being a sustainable adults-only hotel? Do they support the trend or do they welcome younger guests as well? Have the hotels and accommodations that are primarily focused on sustainable tourism development maybe even found a compromise solution?

Regeneration at the OCÉANO Health Spa Hotel in Tenerife

The OCÉANO Health Spa Hotel is located on the coast in the north of Tenerife, away from mass tourism, and is a place of strength and retreat for a more personalized getaway. Although it is not an adults-only hotel, families with children are rarely found at OCÉANO Health Spa. Because of its focus on regeneration and prevention, it is primarily geared toward adults. However, vacationing with children, especially popular with young parents with babies, is possible. While one parent relaxes in the spa, the other can explore the pool and garden with their offspring. There is no children's program or baby care, but the OCÉANO is happy to help by providing a crib and baby food.

Mutual consideration at the HUBERTUS Mountain Refugio

The HUBERTUS Mountain Refugio is well aware of the balancing act between a family business and a leading wellness hotel. Junior manager and host Marc Traubel has two small children of his own. As a classic family business, children should not be excluded, as Traubel sees them as the future, for whom the sustainability initiatives should be beneficial. However, the hotel is not 100 percent child-oriented. The focus is clearly on wellness and spa, mindfulness, and yoga in a unique location high in the mountains and surrounded by the majestic Alps. To ensure that wellness, relaxation, and children are not mutually exclusive, the hotel has established soft "rules", especially at the pool and spa. This is to ensure that guests arriving without children can enjoy a quiet and relaxing time at the pool, while at the same time keeping children out of the water.

Deceleration without kids at the Lifestyle Hotel SAND

The sustainable Lifestyle Hotel SAND at Timmendorfer Strand is committed to carefree vacations on the Baltic coast of Schleswig-Holstein. Guests 16 years and older are welcome. Due to the open concept of the hotel, there is no entertainment or supervision for children, and there are no extra beds in the rooms. The SAND offers a perfect stay for couples, groups of friends, or individual travelers with a successful mix of pure naturalness and hip lifestyle. This is complemented by a relaxed atmosphere and close proximity to the beach. The SAND concept focuses on decelerating its guests with a rooftop sauna on the feel-good terrace and a very special spa offering. A dedicated physiotherapist spends time with guests, discussing their individual needs and developing special massage treatments.

Hotel for everyone, Wellness from Age 12 at STURM

Although the STURM positions itself as a wellness hotel for a relaxing and peaceful break in the countryside, owners Christa and Matthias Schulze-Dieckhoff have decided against an adults-only hotel. However, to ensure that those seeking relaxation will find the peace they are looking for, access to the wellness area is restricted to those over the age of 12. The new garden view rooms are also reserved for adults. The STURM explains this decision by saying that the concept of tranquility is particularly emphasized there. Children are welcome in the main building, however, and the large nature park with a snack garden and natural swimming pond offers plenty of space for exploration.

Love for Children at the Eco-Aparthotel OLM in South Tyrol

The philosophy of OLM Nature Escape is not to be a classic hotel, but a house open to everyone, a place full of empathy and tolerance, where people meet with mindfulness and enjoy their vacation in peaceful coexistence. Everyone, from large families and singles to guests with dogs, should feel at home here when they arrive in the Tauferer Ahr Valley in South Tyrol. There are no special play areas for children in the round building, which is modeled after a mountain pasture. Instead, nature is right outside the door, with plenty of opportunities to run wild. In summer, there are 80 3,000-meter peaks, 400 kilometers of panoramic hiking trails, spectacular biking and cycling trails, and 50 mountain huts and refuges to explore. In winter, the Ahrntal Valley offers 86 kilometers of slopes, cross-country skiing, ski touring, and sledding.

Luxury and nature at ADLER Lodge RITTEN

The ADLER Lodge RITTEN in South Tyrol is particularly popular with couples, but families with children over the age of eight are welcome as well. The arrival alone is unique. From the train station in Bolzano, take the Ritten cable car up to the plateau at 1,200 meters above sea level. The hotel is happy to pick up guests at the top station. There is no separate children's program, but younger guests can participate in all the activities in and around the hotel. In addition to an infinity pool, morning yoga classes, and forest and hay saunas, the unspoiled nature on the property provides a unique playground. The modern private wooden chalets are surrounded by forest and furnished with natural materials and untreated floors. The view of the Dolomites is unobstructed through the high glass windows. Food and beverages are included in the price. Following the "farm to table" principle, most of the products come from their own farm or the surrounding area.

Holistic, Vegan, and for Adults only: LA VIMEA in Naturns

The team of LA VIMEA, the first holistic vegan hotel in Italy, has made a conscious decision to only accept guests over the age of 12. The hotel is designed to be a haven of peace, inviting you to recharge your batteries. To this end, there is a natural spa with a barrel sauna, indoor pool, and natural swimming pond, as well as various yoga and meditation classes. The vegan cuisine is based on local produce from the surrounding area.

Two types of vacation at Naturresort Gerbehof

Naturresort Gerbehof has developed its own concept and offers two types of vacations to meet the needs of different groups of guests. The Easter, Pentecost, and summer school vacations are family times that are particularly popular with regular guests. In addition to a children's riding park and a beautiful forest playground, there are pony rides and riding lessons on the Gerbehof's ponies. When school is in session, Gerbehof is an adult hotel that invites you to relax and recharge your body and mind. Alkaline fasting, health weeks, stress reduction weeks, soul wellness, and more are on the program. Located in the hinterland of Lake Constance and surrounded by forests, meadows, and orchards, Gerbehof is a unique place to relax for its location alone - with or without children.

Romanticism at Hotel Das Rübezahl - also for the little ones

Romantic Hideaway Das Rübezahl, located in the Allgäu region of Germany, lives up to its name: pure romance, surrounded by mountains and centered on Neuschwanstein Castle. Children are welcome here, but 95 percent of the guests are couples. This is largely due to the hotel's offerings, which are designed to provide a break from everyday life and romantic hours for two. These include a candlelit dinner in the Louis II restaurant or a cozy evening in one of the themed suites with private whirlpool tubs and views of the Bavarian fairytale palace. For families, the hotel offers two suites with plenty of room for extra beds or two bedrooms. The outdoor pool is open to all guests at all times, but the wellness area is reserved for children 12 and older. The Rübezahl is ideal for families who enjoy being outdoors and experiencing small adventures together.

Adults only high in the treetops at Hotel My Arbor

My Arbor is nothing more than my tree, firmly rooted in nature, weathering the elements and facing the sun. This philosophy runs through the entire tree hotel, which is built like a soft nest on stilts high in the canopy of the surrounding trees. It is a habitat not suitable for children because of the way it is built alone, and therefore, among other reasons, an adults-only hotel. Above all, the Hotel My Arbor is meant to be a retreat, a place to take a break from the hustle and bustle of everyday life. The concept is designed around the guest's desires and allows the greatest freedom for one's rhythm. Simply living into the day, sleeping as long as one likes, breakfast until noon, swimming after sunset, a yoga session in the morning, and then a massage or an Aperol Spritz, all without compromising on the needs of children.

Ultimately, there is no valid argument for one "side" or the other. Adults-only hotels can be seen as a counterpart and alternative to family-friendly destinations, preventing resentment between guests seeking peace and quiet and families. While in family hotels children can run around to their heart's content with a high degree of tolerance and freedom, sustainable adults-only hotels offer quiet and peaceful relaxation. By the way, the Green Pearls® partners show that it is not necessarily a special label that is needed, but above all communication that appeals to the guests who will feel comfortable in the hotel. Whether this means adults only or parents with children - who might also like to treat themselves to a break in a hotel without the hustle and bustle of children.

Find out more about the hotels on the linked websites. If you have any questions or need more images, please contact us directly at press@greenpearls.com.

New 2025 Hotel Stars Catalog Put to the Test

The 21 member countries of the European Hotelstars Union revise the star criteria every five years. The current provisional criteria catalog is available in the test phase. The number of stars a hotel receives is determined by a combination of the fulfillment of minimum criteria and points achieved.

Those hoping that the new criteria catalog with its 247 criteria would provide a clear signal for sustainability will be disappointed. As can be seen from the catalog, quality, comfort, and convenience remain the top priorities, while sustainable initiatives are rewarded with points in the "nice-to-have" category.

Here are a few examples from the current Hotelsterne catalog:

• From the first hotel star, daily room cleaning is (still) a MUST 
• E-charging stations are not mandatory, but they are rewarded with 10 points
• A bicycle garage is worth 3 points (new)
• A "significant proportion" of regional products at breakfast earns 5 points (new)
• A bellboy and a doorman are each worth 15 points
• A bathrobe and slippers must be provided in the room at a five-star hotel.
• A hairdryer is mandatory from three stars
• Mattresses 200 cm wide or 220 cm long are worth 15 points
• Certification with a sustainability label (such as GreenSign) is worth 20 points
• Measuring your carbon footprint is worth 10 points

DEHOGA: "Hotel Stars are no Substitute for a Sustainability Label"

The green communication agency Green PearlsⓇ inquired with the German Hotel and Restaurant Association (DEHOGA) as to why sustainability is not given a significantly higher rating in the context of the climate crisis. Markus Luthe, Managing Director of DEHOGA Deutsche Hotelklassifizierung GmbH, provided the following response:

According to Luthe, by revising its criteria, the German Hotel Classification "takes into account the increased awareness of sustainability, but does not aim to replace sustainability labels.” This means that those who prioritize sustainability should rely on sustainability labels, while those who prioritize quality and comfort should pay attention to the star category.

But: Travelers want Comfort AND Sustainability

Green PearlsⓇ views this approach as an opportunity missed, as sustainability and comfort should not be seen as separate entities. This is supported by the latest study on travel trends for 2024, for which the online travel agency Booking.com surveyed 27,000 travelers from 33 countries. The survey revealed that over half (53%) of travelers are looking for accommodation that combines comfort with innovative sustainability.

"The Hotel Industry Must Embrace Sustainability to Remain Fit for the Future."

Green PearlsⓇ has been promoting sustainability in tourism for more than eleven years and considers the current Star Catalog "insufficient in terms of sustainability". Stefany Seipp, founder explains: “In order to take sustainable development in tourism into account, it is essential to adapt the star classification.”

The Green PearlsⓇ website does not display stars when searching for sustainable hotels. "The younger generation in particular is not looking for stars when it comes to accommodation," says Seipp. "Instead, the personal history of hotels and resorts, authenticity, and real sustainable initiatives are becoming increasingly important."

Stars vs. Sustainability, or: Is the Daily Room Cleaning Justifiable?

Many sustainability-oriented hoteliers face a dilemma: If they want to keep their stars, they must do things that run counter to their environmental efforts.

One of the key areas of contention between sustainable hotels and the star classification system is the frequency of room cleaning. As previously stated, the latest criteria catalog continues to require daily room cleaning from the first star onwards.

Many hoteliers view this as both unnecessary and ecologically unacceptable. The amount of electricity, water, and chemical detergents used for daily room cleaning is considerable, particularly given the scale of operations at hotels. For instance, in 2019, when the Berlin-based A&O chain with 39 hotels switched to allowing guests to opt out of daily cleaning, the initiative saved 10,000 cleanings in just two months. A&O reports that this resulted in the following savings: 75,000 liters of water, 708 kWh of electricity, and 20,000 plastic waste bags.

Opt-Out vs. Opt-In for Room Cleaning

The Hotel Luise in Erlangen, Germany, wanted to go one step further and not only give guests the option to opt out of daily cleaning but also switch to an opt-in option. This means that the rooms will only be cleaned (for free) if the guests explicitly ask for it to be done. However, DEHOGA rejects this. If the Green PearlsⓇ partner hotel only cleaned the rooms on request, it would have no stars at all, rather than the current three stars.

The Hotelstars Union considers Daily Room Cleaning Essential

The DEHOGA CEO informed Green PearlsⓇ that they had discussed the opt-out and opt-in solution for room cleaning with their European colleagues in the Hotelstars Union and had collectively decided against the opt-in solution. "So that daily room cleaning remains the standard for hotel classification, as it contributes to a high level of cleanliness, safety, and hygiene." The Hotelstars Union considers daily cleaning to be a "core service offering" and a key differentiator from private room rentals.

Ben Förtsch, owner of the Hotel Luise, disagrees: "It is unclear to me why this level of hygiene, safety, and cleanliness is not provided if the guest requests cleaning instead of rejecting it." For him, the attitude of the Hotelstars Union demonstrates that "sustainability is not understood as a standard, but as a nice-to-have."

Using Hotel Star's "Mandatory Criteria" for a Good Cause

Given that there is only the aforementioned "opt-out" option for guests, sustainable accommodations, such as Green PearlsⓇ hotels, must prioritize communication. "We deliberately make our guests aware of the option of not having their rooms cleaned," reports the four-star nature resort Gerbehof on Lake Constance. On the website, in the guest folders in the rooms, and at check-in, guests are informed that they can choose not to have their rooms cleaned and that the hotel will donate 4 euros to the "Kinder im Sternenland" project.

"If waiving room cleaning were a matter of course, we wouldn't be able to express the donation project in this way," says Naturresort Gerbehof. However, they also support giving more weight to sustainability in the star classification. Owner Ursula Wagner takes a clear stance on this: "It is unacceptable that there is an environmental audit and sustainability awards but when it comes to the star classification every initiative is blocked."

"Unfortunately, as a five-star hotel, we can not always choose the most sustainable solution."

Lukas Obendorfer, from the Birkenhof***** Spa & Genussresort in Upper Palatinate, also believes that sustainability is "too far behind" when it comes to star classification. As the hotel has five stars (it also has a restaurant with two Michelin stars), it is, unfortunately, not always possible for the team to choose the most sustainable solution. The hotelier is particularly frustrated by the necessity of providing guests with so many products in their rooms. For instance, bath slippers contribute to a significant amount of plastic waste. Natural materials are mostly not optimal for the wellness area. "It is more practical for guests to bring their own slippers," says Obendorfer during an interview with Green Pearls®.

Obendorfer sees the awarding of points for a sustainability label such as GreenSign, which is anchored in the criteria catalog, as positive. At the same time, he criticizes the fact that a hotel like the Birkenhof, which has reached level 5 in GreenSign, receives the same number of points as a hotel at level 3. There is a need for improvement here.

Lifestylehotel SAND: “DEHOGA hat eine starre Vereinsführung”

Marion Muller from the lifestyle hotel SAND in Timmendorfer Strand on the Baltic Sea says: "The DEHOGA standards for sustainability (...) are due to a relatively rigid association management. Although or rather because they are a four-star hotel, they are taking alternative paths in their hotel and also communicate their green attitude via Green PearlsⓇ.

Tips for Eco-Conscious Travelers

Hotel stars can still not be seen as an indicator of environmentally and socially responsible action. Travelers therefore have no choice but to pay attention to transparent and trustworthy sustainability seals and take action themselves.

Green PearlsⓇ has compiled 15 tips for sustainable travel in 2024 on the Green Travel Blog. These include:

• Eco-friendly travel (no domestic or short-haul flights)
• Sustainable local transportation
• Booking a sustainable accommodation
• Use of the opt-out option at the hotel (e.g., from room cleaning) and responsible use of resources such as water
• Interaction with the culture and language of the country
• Respect for people, nature, and animals
• CO₂ offsetting
• Lightweight luggage and reduction of waste

As it turns out, the Hotelstars Union has failed to set a clear signal for sustainability in its current set of criteria. According to Green PearlsⓇ, this is essential for the future viability of the travel market. And yet the focus on sustainability has so far only been an "alternative path". This is by no means a contradiction to quality, but it is not compatible with the (current) star classification. The Green PearlsⓇ partner hotels prove that environmentally friendly initiatives do not have to stand in the way of comfort, hygiene, and luxury.

It remains to be seen whether travelers and hoteliers will completely turn their backs on hotel stars in the future, or whether the Hotel Stars Union will change its focus for the good of the planet.

First Impressions are important – They always have been

The lobby is one of the hotel areas that has undergone the most significant transformation as it always reflects the zeitgeist of the respective era. In the last century, hotels were known for their glamor and opulence, with a strong focus on appearance. Today, it is more about comfort and coziness. The lobby should be a kind of living room, only in a different location, which is used by guests and locals alike for interaction. Good hospitality involves everyone, which is why hotels are increasingly becoming meeting places in their city and region.

Given the importance of the lobby to the guest experience, it is important to design these areas carefully – and with an eye toward the future. Sustainability and eco-friendliness play an equally important role for Green Pearls® Unique Places partners as the guest experience and overall design. For example, they incorporate energy-efficient lighting, recycled or natural materials, and local products into the interior design of the lobby.

However, sustainability is often defined more broadly than just “eco-friendliness”. Many of the Green Pearls® hotel managers are committed to rooting the hotel locally and regionally. In addition to gastronomy, modern co-working spaces and round-the-clock shopping facilities are on offer. Residents add to the unique spirit and flair of each hotel, creating an authentic and welcoming atmosphere. This contributes to the attractiveness and uniqueness of the hotel, as well as the acceptance of tourism by the local population, which ensures the long-term use of the hotel.

Let us examine how Green Pearls® Unique Places hotels have integrated sustainability concepts into their distinctive entrance areas.

Coming Full Circle at OLM Nature Escape

The OLM Nature Escape, an eco-aparthotel in the Tauferer Ahrtal Valley in South Tyrol, is probably the first completely energy-self-sufficient hotel of its kind. Its circular design, inspired by the shape of the millstones of the former mill on the property, is conceived as a modern alpine pasture. Owner Christian Lechner's focus on genuine sustainability runs throughout the hotel. The hotel lobby is designed as an open area, in which the reception, a cozy lounge with a fireplace, the coffee bar, and the restaurant merge seamlessly. Seating areas in natural and pine green provide color and coziness. The hotel is designed to accommodate guests of all sizes and types, from large families and singles to guests with dogs. The reception area also houses the OLM shop, which offers a wide range of high-quality organic products for sale. These products are available for purchase at any time and can be used for self-catering in the apartments as well as at home.

A Meeting Place for Everyone in Milan: The Hotel Milano Scala

Milan's first zero-emission hotel is situated in a 19th-century palace in the heart of the city, within walking distance of most of the city's sights. The entrance area is designed to convey a cozy feeling, with light and sustainable materials alternating with darker wood and a light, delicate design. The lobby is located in the former inner courtyard with a glass roof providing plenty of natural light. The hotel also houses a multimedia library for guests, where a log fire creates a cozy atmosphere. A concierge service is available to all visitors offering advice and lots of tips. In the morning, a harpist plays soothing sounds amidst the city backdrop. Milano Scala is also popular with locals and is a favoured meeting place in the heart of the Brera design district for a restaurant visit or an evening cocktail at the lounge bar or on the hotel's roof terrace. 

At the OCÉANO Health Spa Hotel, less is more

The lobby of the OCÉANO Health Spa Hotel in Tenerife exudes an open and inviting atmosphere. Flooded with light and boasting large glass fronts, the proximity to the sea is palpable throughout. The use of solid wood armchairs and light-colored materials, coupled with natural stone floors, ensures a relaxed arrival for guests. As a refreshment, "infused water" is available to all guests in a large water dispenser, which is refilled several times a day and flavored with local fruits such as lemons, oranges, and dragon fruit. The water itself comes from the hotel's filter station. The hotel management has opted to avoid a flood of information in the entrance area. Instead, in addition to the staff, guests have access to a hotel app that summarizes the most important information.

Get inspired at the HUBERTUS Mountain Refugio

The Traubel family wanted to create a tranquil retreat in the mountains and found an ideal location in the Allgäu Alps. The hotel is designed to be a place of inspiration and tranquility, with the lobby serving as the heart of the HUBERTUS Mountain Refugio. This is where all guests, those staying at the hotel and locals alike, meet upon arrival and departure. There are plenty of seating areas for guests to relax and unwind after an eventful day in the mountains. The entrance area doubles as a tea room and wine bar, providing a comfortable space for guests to enjoy a refreshing drink or fine wine from the hotel's wine cellar. For those guests traveling with their dogs, the lobby lounge also offers a place to dine together.

Biophilic Design at Hotel Luise

Hotel Luise, located in the heart of Erlangen, is one of the most environmentally friendly city hotels in Germany. The hotel adheres to the "Cradle to Cradle®" principle and incorporates sustainability into all aspects of its operations, including its furnishings. The hotel lobby is undergoing a transformation to align with the forest theme. A variety of plants, a small stream, and tree trunks in the entrance area, the dark green ceiling color, and natural materials as decoration form the basis of the hotel's biophilic design concept. The main objective is to incorporate elements from nature to enhance the well-being of guests. These elements not only influence people's mood but also their creativity and productivity. Another focus of the hotel is the search for new, creative solutions. Materials are repurposed repeatedly. For instance, the entrance area features an old apothecary cabinet from around 1930 that has been meticulously refurbished by the hotel team. Furniture crafted from old wooden beams or plant arrangements in former jam jars or discarded boilers complete the décor.

Lounge Lobby of the Lifestyle Hotel SAND

The lobby of the SAND Lifestyle Hotel is the heart of the hotel, naturally forming the center of all activities. Like the entire hotel, the lobby of the lifestyle hotel is a harmonious blend of natural and boho elements, perfectly aligned with the hotel's location on the Baltic Sea in Lübeck Bay. The interior design is largely inspired by natural materials, with furniture crafted from sustainable materials and recycled teak. The theme of sea sand runs like a red thread through the design concept and physically throughout the hotel as a 3D sand-look carpet. The lobby is more of a lounge than a reception area, supported by chilled music and a subtle room fragrance. The SAND also offers co-working spaces for business.

Feng Shui at the Schwarzwald Panorama

The SCHWARZWALD PANORAMA in Bad Herrenalb has designed the entire hotel according to the Far Eastern design concept of Feng Shui. "Feng" and "Shui" are Chinese for "wind" and "water." The fundamental principle of feng shui is that the life energy "chi" can flow unhindered through the rooms, thereby maintaining a positive atmosphere and sense of well-being for guests. The hotel's spacious entrance area is furnished with comfortable wooden and wicker pieces, combined with the color green. Full-length panoramic windows offer a unique view of the Swabian Alps, while also allowing guests to feel the energy of the place. Indoor plants and cut flowers represent the element of wood. Individual walls in the lobby reflect the element of fire with shades of red and orange. The terracotta flooring reflects the balancing character of the element earth. Glass and crystals symbolize the element metal, while the entrance area's irregular ceiling design represents the element water.

Lobby in a modern Allgäu style at Hotel Das Rübezahl

Guests enter the Hotel Das Rübezahl through an entrance area with a cozy lobby and reception. With an airy and open design, the lobby invites guests to linger in the Alpenrausch Bar, the Vinothek, and the fireplace lounge. Daylight streams into the interior through an atrium and floor-to-ceiling window fronts, creating a natural feel and space for relaxation. The Thurm host family made a conscious decision to use materials from the region and local craftsmanship. With great attention to detail, they created a romantic retreat that combines authentic Allgäu tradition and coziness with contemporary living and chic. High-quality wooden floors, stylish lamps and decorations, as well as harmonious color tones, create a warm ambiance. The lobby is decorated seasonally. The many seating options invite guests to enjoy a second coffee, read the daily newspaper, or reflect on the day with a cocktail from the bar in the evening.

Artistic Carpentry in the Lobby of ADLER Lodge RITTEN

Comfortable leather wing chairs, colorful Indian fabrics, cowhides paired with natural materials, and unusual color patterns, as well as a crackling fire, welcome guests in the lobby of the ADLER Lodge RITTEN. The lodge-style is unique, creating a living room atmosphere in the wooden rooms. Guests are encouraged to feel completely at home in the lodge living room and find peace and serenity. Over a glass of wine or a cup of tea, one can enjoy the view of the forest and mountains through the large glass façades. The wooden ceiling of the lobby and the artfully clad elevator of the main lodge are also worth a closer look. Every table, every panel, and every cupboard in the ADLER Lodge RITTEN is crafted with artistic precision and is made by hand in the carpentry workshop in Siusi. The ADLER Lodge RITTEN exemplifies the pinnacle of South Tyrolean craftsmanship.

In the Middle of the Outdoors at Naturhotel Outside

The Naturhotel Outside's motto, "In the Middle of the Outdoors," is reflected in the entrance area through a sustainable interior design and the use of natural materials. An almost 300-year-old tree slice is the hotel's signature design element. The full glazing allows plenty of natural light to enter the room, creating a cozy, feel-good atmosphere for guests throughout their stay. Many of the materials used in the lobby and throughout the hotel are sourced from the immediate vicinity, including the subtle green shimmering East Tyrolean serpentine. The rough leather and untreated wood are also sourced from East Tyrol. The high-quality natural materials, an abundance of larch wood, and loden fabric on the couch furniture take nature from the outdoors inside. The Ganzer family also pays attention to sustainability when it comes to plants. In the winter, dried plants are used on the tables, and even in the summer, there are no short-lived cut flowers. Instead, potted plants are used for decoration.

Four Natural Elements for Naturresort Gerbehof

Surrounded by meadows, forests, and orchards, the Naturresort Gerbehof offers guests the opportunity to unwind and recharge their body and mind with new energy. In keeping with the region's cultural and natural heritage, the hotel's interiors feature a distinctive blend of local woods and fabrics. The natural surroundings of the Gerbehof are reflected in the interior design. The spacious lobby area was designed with a harmonious arrangement of materials to create a warm ambiance and cordiality, which is mirrored in the personal service provided by the staff. The lobby design incorporates natural stones representing the element of earth, a fountain representing the element of water, and large window fronts representing the connection to the outside and fresh air. Handcrafted wooden furnishings and a variety of crystals are employed to enhance the harmonious atmosphere of the rooms. Candles symbolize the last of the pure elements: fire.

Love of Home at Hotel Okelmann's

Relaxed mindfulness and a conscious lifestyle are hallmarks of the design style of sisters Maren and Kristin, the fifth generation to run the Hotel Okelmann's in the heart of Lower Saxony. "There is nowhere else like this," they tell us cheerfully and proudly. Airy and light, with a touch of Northern Design, natural materials and furniture that the sisters themselves find beautiful have found their way into the lobby. Old oak cabinets from great-grandma Okelmann's trousseau are displayed alongside new handmade furniture from the region, which is produced in the local joinery. The entrance area is given a special touch with paintings by local artist Pablo Hirndorf. Guests should feel welcome and have a good time in an informal environment. The Café Heimatliebe serves as a meeting point for guests and locals alike, offering a selection of home-baked cakes and tarts, as well as a daily breakfast for hotel guests and out-of-towners. The café also features a concept store with a range of sustainable gift ideas, dog accessories, and homemade products from the café's kitchen.

Today, a hotel's entrance and lobby are more than just showpieces. They should create a connection between inside and outside, guest and hotel, locals and travelers. Learn more about the featured hotels and their unique stories on the linked microsites. If you have any questions or need additional images, contact us directly at press@greenpearls.com

Sport, Health, and Relaxation

The operator Triathloncamps is organizing a training week in Timmendorfer Strand from June 2nd to 8th 2024. Endurance athletes can work on their competition form during the "Heroines' Week" for women.

The camp includes:

• Training in all three disciplines (running, cycling and swimming)
• Combined training
• Athletics and mobility training
• Pilates and strength exercises
• Lectures and workshops
• Final competition

The Lifestylehotel SAND is an ideal partner for overnight stays during this week. It is located directly in Timmendorfer Strand and is in the second row right next to the Baltic Sea beach. In addition to a reduced accommodation rate, power women enjoy the following benefits here:

• Healthy breakfast with organic ingredients from the region
• Relaxed and quiet lifestyle atmosphere in the adults-only hotel
• Great rooftop sauna on the hotel roof
• Rooftop terrace for cozy evenings with non-alcoholic mocktails and lounge chairs

More information can be found on the hotel's website and at Triatloncamps.

Sustainability is increasingly important to employees

The German Hotel and Restaurant Association (DEHOGA) reports that there was already a shortage of more than 65,000 employees in the hospitality industry in 2023. According to the association's monthly surveys, the lack of skilled workers is regularly one of the biggest challenges for companies. Looking at the needs of employees, an online survey of 12,000 German respondents conducted by StepStone in 2022 shows that environmental and climate protection aspects have a significant influence on the choice of employer. Almost every second employee would even accept a lower salary for this, and more than 70% consider it important that sustainability is a high priority for their employer. For four out of ten, sustainability is already a decisive factor in their loyalty to an employer.

What are the implications for hotels and accommodations?

An increasing number of hotels are recognizing the importance of sustainability for both guests and employees. The team's interest in sustainable development is essential, especially for sustainable accommodation. After all, it takes the commitment of all employees and all areas of work to integrate the topic in the hotel's philosophy and to promote it to the outside world. Inspiring existing and future employees to embrace sustainability and involving them in initiatives and efforts is a prerequisite.

A sustainable development in the hotel industry requires enthusiastic and committed employees who support and shape the initiatives and communicate them to guests. To achieve this, further training in the workplace is essential to sensitize the team to environmental friendliness, social issues, and sustainable economic efficiency. 

Green Pearls® Hotels are committed to making decisions today that ensure the future is worth living. This includes leading the way in sustainable expertise and green projects, as well as pioneering team training, education in the workplace, and internal communication.

Training, Education, and Communication in Green Pearls® Accommodations in Europe

Team development of sustainability initiatives at Hotel Der Birkenhof ***** Genussresort & Spa

The Birkenhof, a renowned hotel in Neunburg vorm Wald, Germany, has been awarded the GreenSign Hotel Certification Level 5 for its exemplary commitment to sustainability. The resort is dedicated to sustainable and responsible management and has defined a mission statement that aims to harmonize ecological, social, and economic aspects to shape a sustainable future. The hotel's values and goals are discussed with employees in regular training sessions, during which new technologies for greater efficiency, waste reduction, recycling, and renewable energy are considered together. At the same time, the hotel reflects on its sustainability practices and seeks to work with suppliers who are part of a sustainable movement. 

Celebrating Life at Gut Sonnenhausen

The fully organic hotel Gut Sonnenhausen, located 30 km from Munich, offers a garden and a naturopathic practice that benefits not only guests but also employees. Kirsten Walker, wife of the hotel's founder, Georg Schweisfuhrt, is a naturopath herself and regularly holds team seminars on health and stress prevention. The hotel's philosophy is based on celebrating life together, expanding one's horizons, and appreciating the fullness of the moment. The hotel offers a place of tranquility and relaxation that employees not only convey to guests but also experience themselves. In addition, all employees receive a small bonus of a €50 shopping or gas voucher every month. 

Think YOUNIQUE when it comes to Sustainability at the Hotel Klosterbräu

The management of the Hotel Klosterbräu is committed to hospitality and humanity as the foundation for an equal and productive relationship with approximately 100 employees. New team members receive in-house training in the Think-YOUNIQUE philosophy, which emphasizes sustainable and ecological thinking and action. The hotel's unique approach to sustainability is particularly important in this former monastery. The Think-YOUNIQUE® philosophy extends beyond valuing employees to encompass respect for nature, perspectives worth living for, and sustainable environmental protection. This includes the use of local organic heating and solar energy. The team is regularly involved in decision-making, with special tours with regional producers and farmers. In this way, they take responsibility for the quality and regionality of the products used in the hotel.

Flying high at My Arbor

The family-run team at the sustainable tree hotel My Arbor knows that a hotel is only as good as its employees. That is why its management is committed to establishing a trusting working atmosphere and a long-term employment relationship. My Arbor also believes it has a responsibility to treat people and nature with respect and care and to constantly raise everyone's awareness of sustainability, diversity, and responsibility. The hotel has already taken numerous sustainable initiatives. For instance, the Baumhotel is a leading advocate of the zero-waste movement and avoids plastic and disposable products whenever possible. It has built its photovoltaic system to generate electricity, and guests are strongly encouraged to travel car-free. The team is constantly striving to develop and improve. Employees receive targeted training to promote a more sustainable understanding of everyday work life.

Family Tradition meets the Modern at Bella Vista Zermatt

The Hotel Bella Vista Zermatt is now in its third generation and stands for relaxation in the heart of the Swiss Alps. Fabienne Anthamatten puts her heart and soul into hosting the environmentally friendly hotel and leads her employees in an appreciative manner and a consistently sustainable mindset. Once a year, there is a seminar on the topic of sustainability, the content of which is determined and discussed together in advance. Suggestions from the team are taken seriously and input is integrated wherever possible. Furthermore, the management holds special meetings on sustainability twice a year to boost employee motivation. With just 21 rooms, the hotel with a view of the Matterhorn is small and informal, which is why Fabienne also leads a small team. This makes it easier to live the hotel's environmentally conscious philosophy together, she asserts.

Setting a Positive Example at Naturhotel Outside

The nature and hiking hotel Outside is located in the middle of the Hohe Tauern National Park in East Tyrol. Nature is omnipresent: outside the windows, in the natural materials, on the plate, and of course in the philosophy and thoughts about the future. This is a natural environment for eco-friendly action. Hotel manager Daniel Ganzer is clear about his responsibility to set a positive example in both his professional and private life. He is determined to show guests and employees alike what sustainable thinking and action can achieve. The family-run nature hotel is very people-oriented, with many colleagues coming directly from the region and working together to provide outstanding service quality. This includes that the entire hotel team is fully engaged in discussions about waste avoidance, energy savings, and other environmental concerns. Guests are rewarded for their environmentally friendly actions. For instance, they are transported free of charge to and from Lienz station if they travel by train.

Beyond Sustainability at CERVO Mountain Resort

If you want to be at home in a mountain region like Zermatt, you have to be close to nature. That's why the CERVO is committed to a type of conscious travel that is close to nature. Sustainability is the central factor underlying all decisions, on a large and small scale. The CERVO therefore has its own Sustainability Development Manager and a Green Ambassador Program. The program gives employees from various departments the opportunity to actively participate as Green Guardians in the development of sustainable projects and motivates them to question established processes to find innovative solutions. Sustainability is one of the main pillars of the CERVO Mountain Resort. It is defined here as a healthy attitude to life. As an attitude and an idea that is internalized and passed on to guests and team alike. Ultimately, nature is the greatest luxury good that must be protected together.

A Sense of Togetherness at ADLER Spa Resorts & Lodges

The six ADLER Spa Resorts & Lodges are situated in some of Italy's most beautiful landscapes. Among them: the ADLER lodge RITTEN in South Tyrol and the ADLER Spa Resort SICILIA. This makes a team that is passionate about nature a virtual prerequisite and the ADLER family has always been committed to protecting and preserving the natural balance of the environment as much as possible. The commitment is achieved by passing on the philosophy of the hotel and the Sanoner host family to all of the more than 650 employees in the six hotels. Above all, the team spirit is strengthened by open cooperation, respect, and mutual trust. The employees, including management, see themselves as a warm but professional community, the ADLER family. They are co-creators and active partners in new projects and are trained and educated. Decisions are made together to ensure long-term, sustainable development and continuous improvement.

Learning together at the Lifestyle Hotel SAND

In 1995, Marion and Lambertus Muller made the bold decision to embark on the path of holistic sustainable tourism by purchasing their hotel. In 2012 they redesigned the house in a new lifestyle design that is both ecological and unconventional. The SAND was born. Since then, the hoteliers have focused on internal communication. They know that all employees are important and should be heard. By listening and learning from each other, they build confidence in being a reliable partner. Together, this creates an awareness of a more sustainable lifestyle. New colleagues are taught the values of team spirit and sustainability in various on-board training sessions. In 2022 a joint, overarching sustainability workshop was initiated with employees to develop, implement, and evaluate ideas together. The entire team continues to receive regular training and is empowered to make its own decisions. Social sustainability is more than just seminars. It includes above-average social benefits and a company pension scheme. After all, for the Mullers, holistic sustainability is a top priority in everyday hotel life.

Learn more about the featured hotels on the linked microsites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com

On the other hand, tourism is a major contributor to global CO2 emissions. Travel to a destination, as well as accommodation and transportation at the destination, generate global warming gases, especially air travel. In total, 5-8% of global emissions can be attributed to tourism.²

This makes the implementation of a consistent sustainability strategy in tourism all the more important. Even if factors such as carbon footprint, social sustainability, or sustainable mobility are rather low on the list of deciding factors, an intact natural environment is one of the main reasons for booking.³ Therefore, the transformation of tourism is inevitable, and the demand for sustainability should not dictate it, but be firmly integrated as part of the core business of tourism.

In response, sustainable tourism has emerged to address the future economic, social, and environmental impacts of destinations. Many suppliers have already begun to make their products sustainable. First and foremost are the Green Pearls® Unique Places, an association of leading hotels around the world that have demonstrated sustainable expertise and green projects. Many of the hotels go a step further by engaging with their guests and offering them a variety of ways to participate in sustainability initiatives. After all, as the saying goes, seeing it once is better than hearing it a hundred times.

In Dialog at the Lifestylehotel SAND

The sustainable Lifestylehotel SAND in Timmendorfer Strand is committed to an ongoing dialog with its guests. Sustainability is an important factor in the hotel's daily operations. Moreover, the SAND uses social media to inform about new organic products and spreads fun with recipes for seasonal cocktails. SAND is seeing a growing interest from visitors and uses an evaluation form to ask guests where and how they encountered sustainability during their stay and what the hotel can actively improve. These insights are translated into many innovations and guests feel that their values are seen and appreciated. 

Open communication is also a priority at Hotel Okelmann's in Warpe, Lower Saxony. The two sisters, who run the hotel in the third generation, value personal conversations and lively exchanges with guests. On their website, they also provide information about the topic in advance and show how they implement sustainability in the hotel and the associated Heimatliebe Café. This includes close cooperation with local producers and a small concept store with useful and beautiful items for a sustainable lifestyle.

Gardening Tips from Gut Sonnenhausen

Sustainability as a way of life is the philosophy of Gut Sonnenhausen. With the careful renovation and management of the former stud farm, eco-pioneer Georg Schweisfurth has fulfilled his dream. Surrounded by agricultural land cultivated according to the principles of permaculture, it is a refuge in the midst of nature. Culture and art merge with architecture and nature to create an inspiring place. During the season, the house gardener invites guests to a free weekly gardening meeting to learn about biodynamic gardening. She also provides tips for one's garden and answers any "green fingers" questions.  The hotel, which is 100% certified organic and has its own naturopathic practice, is located 30 km from Munich.

Upcycling Workshops at the Hotel SCHWARZWALD PANORAMA

The Hotel SCHWARZWALD PANORAMA sees its contribution to sustainability as continuous development and combines entrepreneurial management with the strengthening of value awareness. Guided tours of the hotel allow visitors to see the sustainability measures for themselves. In addition, on-site upcycling workshops are available and reflected in signage and décor throughout the building. A book exchange and vegan/vegetarian brunch buffets are as much a part of the hotel as a zero-waste breakfast and nine electric car charging stations. Guests especially love the hotel's own "lawn mowers," a small herd of goats, and the outdoor snack garden. The Hotel SCHWARZWALD PANORAMA is a wellness and health hotel with a Selfness Center in the Black Forest. The region is ideal for nature excursions, especially since Bad Herrenalb is a certified climatic health resort.

Swiss Alpine Spring Water at CERVO Mountain Resort

The luxurious CERVO Mountain Resort offers breathtaking views of the Matterhorn and the car-free village of Zermatt. Design aficionados will appreciate CERVO's unique interior style, which has won several design awards. When it comes to sustainability, the luxury resort places special emphasis on preserving natural resources. The water in the hotel taps is mineral water quality. In the restaurants, Zermatt water is filtered and carbonated upon request.  A total of 10% of the proceeds goes to the organization WIR (Water is Right), which promotes access to clean and affordable drinking water and sanitation worldwide. Thanks to geothermal pumps, the CERVO is 100% self-sufficient in hot water production. Solar panels support electricity production. 70% of the products used in the kitchen come from within a 150 km radius of Zermatt. What does come from further afield is sourced from sustainable cooperatives.

In Slippers to the Paradiso Pure.Living

The Paradiso Pure.Living is the first vegetarian, vegan, and sustainable hotel in the Dolomites. It is located in South Tyrol, on the famous Alpe di Siusi, at an altitude of 2,000 meters and surrounded by the UNESCO-protected Alpine Nature Park. Paradiso's goal is to offer guests total relaxation and a holistic, sustainable approach to hotel operations through the active involvement of guests. Among other things, guests are asked to bring their slippers to avoid having to dispose of a large number of slippers each year after they have been worn only once. Guests are only allowed to enter and leave the hotel by car on the day of arrival and departure, otherwise, it is a car-free area and they can walk along the many hiking trails or use a bicycle.

Freshly Harvested, Freshly Served at ADLER Lodge RITTEN  

The sustainable 5-star ADLER Lodge RITTEN is set in the middle of a clearing surrounded by dense forest, with natural suites and chalets made of untreated wood and stunning panoramic views of the Dolomites. In keeping with the hotel's "from-farm-to-table" concept, the Lodge's chefs prefer to use fresh, seasonal products from local farms and producers. In 2022, ADLER Lodge RITTEN embarked on a new venture: small fields and herb gardens will be cultivated on an area of approximately 4,000 square meters, just steps away from the main building. Summer wheat, potatoes, a variety of vegetables, the finest berries, and aromatic herbs from the hotel's garden. This year, guests can take a tour through the typical farm garden. It is characterized by a high degree of diversity, natural cultivation methods, and mixed crops in the beds. The farm garden is not only a source of food but also a small oasis of relaxation.

Up Close with the Bees at Boutique Hotel Das Rübezahl

At the Hotel Das Rübezahl, sustainability has been a way of life for three generations. The family-run boutique hotel is located in Schwangau, near Füssen, in the land of mountains, castles, and lakes. But guests are not the only ones enjoying the unique views. The hotel's bee hives are located on Ehrberg Mountain, 10 minutes from the hotel and opposite the famous Neuschwanstein Castle. There are six colonies with approximately 300,000 bees. Each week, hotel guests can enjoy a tour of the apiary with the hotel's beekeeper, Sebastian. He shares many interesting details not only about his work but also about the life of honeybees and their environment. Depending on the production, the hotel's honey products can be found on the breakfast buffet or can be taken home for personal use.

A Rooftop Garden for the Hotel Bella Vista Zermatt

Now in its third generation, Hotel Bella Vista Zermatt stands for relaxation in the heart of the Swiss Alps. The eco-friendly hotel, with its 21 rooms and views of the Matterhorn, is located just a five-minute walk above the village center of Zermatt. Fabienne Anthamatten, the hotel's manager, believes in the sustainable use of resources. For example, 100% of the hotel's electricity comes from hydropower. Hotel guests are encouraged to bring their flip-flops to avoid unnecessary waste. The roof of the garage has been turned into a garden, and the harvest is served fresh to the guests' tables. Peppermint, lemon balm, and verbena are used to make tea, and bread is baked early in the morning by the owner herself. The cuisine is complemented by local products from the village butcher and cheesemaker. Leftovers are avoided as much as possible.

Zero Waste Gourmet Dinner at LA VIMEA

LA VIMEA, Italy's first fully vegan hotel, is located in the Vinschgau Valley in South Tyrol. It is an adults-only retreat for rest and relaxation. There are no animal products on the premises, not even in the furnishings. Guests will not find leather furniture or duvets. Each day, the chef creates dishes using local and regional vegetables, fruits, and herbs with the goal of using all ingredients in their entirety. The 5-course menu needs to be booked in advance, allowing the kitchen to accurately calculate consumption and avoid wasting quality organic produce. The mattresses are made of vegetable fibers and water-based foam. At the end of their life cycle, they are collected by the supplier and given to another company that uses them to make insulation panels for the construction industry. Bed linens, towels, and tablecloths are made from fair-trade organic cotton.

Many of the GreenPearls hotels and guesthouses, such as the HUBERTUS Mountain Refugio in the Allgäu or My Arbor near Brixen, also invite their guests to decide for themselves how often bed linen and towels should be washed. Most of the guests gratefully accept this offer. In addition, guests can use all public transportation in the area free of charge and thus reduce CO₂ emissions during their vacation without any hassle. The HUBERTUS Mountain Refugio Allgäu is located at 1,044 meters above sea level and offers with its sustainable overall concept a rest for the body and soul in the middle of the mountain landscape. The Hotel My Arbor is a unique tree hotel on stilts. Thanks to this extraordinary architecture, guests can enjoy a special view of the Plose.

Hotels and accommodations are increasingly committed to environmental protection and social responsibility by adapting their practices and promoting sustainability in their establishments. This development, not only among the Green Pearls® partners, underlines the fact that a more sustainable tourism is not only essential for the preservation of our planet but is also becoming an increasingly decisive economic factor.

You can learn more about this topic and how our partners are committed to greener travel on the linked microsites, the hotel websites, and our green travel blog. If you have any questions or requests, please contact us directly at press@greenpearls.com.

On holiday in particular, most people have less time pressure and therefore do not use their private car. Visits to popular tourist and cultural attractions with public transport avoid the unnecessary hassle of searching for a parking space. In addition to the savings on public transport, overnight guests do not have to deal with the respective ticketing system, which can certainly be a relief and also lowers the inhibition threshold for using public transport. For some regions, the visitor passes also offer an opportunity to direct the flow of visitors and draw attention to lesser-known attractions, thereby also supporting local providers.

Bicycles can also be taken on most public transport, which extends the radius of holidaymakers and opens up completely new, sustainable activities, such as cycling and hiking tours.

Some hotels send the visitor pass by post in advance so that guests can use it to travel to their holiday destination. At best, this means that guests can do without their car altogether and travel to their holiday destination sustainably by train. More and more visitor passes are now also being digitalized and thus made even more sustainable. The types of visitor passes are as varied as the regions in which they can be used. Time to get an overview of the benefits.

Mobility on site in the Dolomites around the Paradiso Pure.Living

Paradiso Pure.Living is the first vegetarian-vegan and sustainable hotel in the Dolomites. It is located in South Tyrol on the famous Alpe di Siusi in the heart of the Dolomites at an altitude of 2,000 meters and is surrounded by the UNESCO-protected Alpine Nature Park. The entire region offers the South Tyrol Mobilcard visitor pass, which is included in the price of an overnight stay at Paradiso Pure.Living. The visitor pass allows holidaymakers to explore the Alpe di Siusi Dolomites region and the entire South Tyrol region and offers access to all public transport such as trains and buses with an all-in-one ticket.

Car-free time at the ADLER Lodge RITTEN, South Tyrol

The ADLER Lodge RITTEN is taking things a step further with its own Green Mobility Service. With the free Ritten Card and accompanying services from the hotel, guests can also take a break from their car while on holiday. The Ritten Card includes free use of all public transport in the surrounding area. It also includes a transfer service from the lodge and the hire of outdoor equipment and e-bikes. 

In the middle of a clearing surrounded by dense forest, the sustainable hotel with its natural suites and chalets made of untreated wood offers a stunning panorama of the Dolomites. A short path through idyllic nature separates the lodge from the small Rappersbichl forest stop. From there, visitors can take the historic Renon narrow-gauge railway to popular destinations in the surrounding area. The ultra-modern Renon cable car takes just 12 minutes from Soprabolzano to the center of the provincial capital of Bolzano. It is also included with the Card.

“Laxn” with the RittenCard at the Hotel Weihrerhof

Relaxation at the Weihrerhof is referred to as "Laxn" and that includes a stress-free journey. As at the ADLER Lodge RITTEN, guests at the Weihrerhof also receive the RittenCard on arrival, but it can also be sent in advance so that guests can get to the Rittner Berg with ease using public transport. The hotel takes care of your luggage. 

The Weihrerhof in Oberbozen is a small, family-run gem on Lake Wolfsgrubner, one of the cleanest bathing lakes in Italy. Here in the hotel, nature has simply been brought indoors: The scent of hay, the feel of timber, lake views, and sunny windows. The RittenCard is also ideal for exploring the surrounding area, as it includes free use of South Tyrolean public transport as well as admission to around 80 museums, castles, and other attractions throughout South Tyrol along with numerous other benefits. Discounts on leisure activities in summer and winter such as ski school, ski hire, horse riding, archery, llama trekking, and Nordic walking round out the offer.

Organic vacation at the APIPURA hotel rinner 

Also on the Ritten, the Rinner family invites guests to enjoy a car-free vacation with the whole family. Guests here also receive the Ritten Card for their stay. The way to the nearest train stop could not be shorter: it even bears the name of the hotel and is just a short walk away. The APIPURA hotel rinner is all about bees and environmentally friendly enjoyment. Only regional and seasonal ingredients are used in the kitchen, as well as certified organic products whenever possible. This includes honey from the hotel's own organic apiary!

Sustainable traveling in Freiburg – A Regional Ticket is included at the Green City Hotel Vauban 

Freiburg is not only considered one of the most sustainable cities in Germany, in 2022 the city was also ranked 3rd in the top 10 cities of the "Best in Travel City Destinations in the World 2022" by Lonely Planet. The charismatic, environmentally conscious Black Forest metropolis is always worth a visit with its cobblestone streets, beautiful facades, the old university, and the cathedral.

The inclusive Green City Hotel Vauban has established itself in this environment. In addition to peace and relaxation, the hotel offers a unique concept of aesthetic architecture, regionality, and sustainability - as well as active inclusion. Hotel guests receive a free regional ticket for their entire stay upon check-in. This not only entitles them to free travel on local public transport but also includes 2nd class travel on all Deutsche Bahn trains. On request, the regional ticket can be sent to you before you arrive for a processing fee of one euro per person.

Relaxed Traveling in the Black Forest – Hotel SCHWARZWALD PANORAMA 

The Hotel SCHWARZWALD PANORAMA is located in the spa town of Bad Herrenalb in the northern Black Forest. As a wellness and health hotel with an integrated Selfness Centre, it forms the "health hub" with an adjoining clinic. For the hotel, a relaxing and healthy stay also means leaving the car behind and setting off on a hike or excursion by bus or train free of charge without having to worry about parking. The Hotel SCHWARZWALD PANORAMA is therefore one of the hosts of the KONUS Black Forest Guest Card. It is valid as a free travel ticket on local public transport, as a 2nd class ticket, and on trams and buses in the cities of Freiburg and Karlsruhe. Excluded are ICE, IC, EC, and ECE connections as well as mountain railways. Environmental protection and energy efficiency go hand in hand in the Black Forest.

All in one Card at the Lifestylehotel SAND in Timmendorfer Strand

The sustainable Lifestyle Hotel SAND on Timmendorfer Strand is also committed to a carefree holiday on the Baltic coast of Schleswig-Holstein and in Holstein Switzerland. Guests receive a free Baltic Sea Card when they check in. This not only ensures free beach access to 22 holiday resorts and seaside resorts, but holidaymakers also benefit from many exclusive discounts and benefits, for example at the Lübeck Marzipan Store, the Trappenkamp Adventure Forest, and over 40 other leisure attractions. The SAND provides the perfect holiday with a successful mix of pure naturalness and a hip lifestyle, plus a relaxed atmosphere and close proximity to the beach.

Free Activities around the Summit Lodges Pfunds with the Guest Card 

In the middle of the Tyrolean Oberland lies the Austrian village of Pfunds, in the center of which you will find the Summit Lodges. Here, guests can enjoy a relaxing break between Swiss stone pine forests and Alpine pastures with authentic farmhouses. Included in the price of the lodges is the SummerCard Tiroler Oberland, which makes it even easier to explore the many different attractions around Pfunds. In addition to discounts and reductions for excursion destinations, local transport throughout the region is also free of charge. Access to bathing lakes and swimming pools is also included, as well as court hire for various tennis and beach volleyball courts and participation in guided mountain bike and e-bike tours in the Tyrolean Oberland.

Experience the Lake Constance Region around the Naturresort Gerbehof

Surrounded by meadows, forests, and orchards, Naturresort Gerbehof invites you to switch off and recharge your body and mind. For the 100% organic certified and climate-positive resort, this also means, that from this year, guests will receive the Echt Bodensee Card on their arrival. The family-run hotel with an adjoining guest house and holiday apartments is an ideal starting point for exploring the Lake Constance region, the Allgäu, and the Vorarlberg mountains. The guest card includes free use of public transport in the "Bodo" transport network and a range of benefits at more than 200 cultural and leisure facilities. This not only saves time, money, and nerves but also protects the environment.

Vis a Vis with kings with the SchwangauCard and the Hotel Das Rübezahl

The family-run boutique Hotel Das Rübezahl is located in Schwangau near Füssen in the land of mountains, castles, and lakes - opposite the famous Neuschwanstein Royal Castle. As part of their stay, guests are given the SchwangauCard free of charge, which offers free use of all public transport. Of course, the SchwangauCard also offers discounts for the Neuschwanstein and Hohenschwangau castles, the Tegelberg cable car, Forggensee boat trips, and the Schwangau Kristall-Therme spa. The hotel also has five e-charging stations and an e-Porsche that can be borrowed if a car is needed.

Pure Hospitality at the Hotel Klosterbräu, Seefeld, Tyrol

More than 200 years of family history meets modern ideas and warm hospitality at the Hotel Klosterbräu in the Tyrolean Alps. Guests receive the "PlateauCard" on arrival. The visitor's card is valid as a ticket for all public bus connections in the region (as far as Telfs and Mittenwald) for the duration of your stay. It also includes the train journey between Seefeld and Scharnitz and the Wildmoosbus. Visitors can also choose from a wide range of free or discounted experiences, from traditional cookery courses to tracking in the wild. This is also a great way to try out the many activities on offer in and around the hotel.  

Car-free in Zermatt – Hotel Bella Vista

The family-run Hotel Bella Vista Zermatt epitomizes relaxation in the heart of the Swiss Alps. The eco-friendly hotel with its 21 guest rooms and views of the Matterhorn is located just a five-minute walk above the village centre of Zermatt. The Swiss village is car-free, which means that only carriages and electric vehicles are used. A convenient electric vehicle is therefore used to transport guests from Zermatt railway station. The valley station for the Sunnega/Rothorn skiing and hiking area is within walking distance of the hotel. The Wolli Card is available for younger guests. This is a free club card for children of guests staying at least one night in Zermatt. Children up to the age of nine can travel for free on the railway, stay in their parent's room for free, and use the mountain railways in the Zermatt - Matterhorn region free of charge.

Experience the Karwendel and the Biohotel Grafenast with the SILBERCARD

The green and sustainable Biohotel Grafenast is situated at 1,330 meters above sea level with a spectacular view over the Tyrolean Inn Valley. All rooms were built according to strict sustainable and ecological criteria. It is a quiet yet energizing place to relax and recharge your batteries. Included free of charge in the room price is the Karwendel Region Silver Card, which offers many benefits and experiences throughout the area. In addition to free use of the regional bus routes in the Silver Region, families will be particularly pleased with the free admission to more than 30 attractions such as landmarks, museums and galleries, nature experiences, and leisure facilities, as well as free admission to all outdoor pools in the region.

By bus and train across the Canary Island of Gran Canaria to the Boutique Hotel Casa León Royal Retreat

The boutique hotel Casa León Royal Retreat is a place of relaxation for anyone who wants to experience the Canary Island of Gran Canaria sustainably and authentically. The small, sustainable hotel with 25 rooms is located on a 10,000 m² estate in the center of the island surrounded by native plants. To consistently realize the sustainability concept, the hotel offers a free shuttle to the beach and nearby golf courses several times a day. 

For all guests who would like to explore the island further, the use of public transport is also recommended here. The public transport network is extremely well-developed and connects the island almost seamlessly. The buses on Gran Canaria are air-conditioned, comfortable, and on time. Although there is no classic visitor pass, the team at Casa Léon recommends that tourists use the so-called TransGC ticket, which can be topped up with credit, saving you the hassle of buying individual bus tickets.

The bottom line is that it is worth enquiring whether the hotel and the region offer a visitor pass or a guest card. These not only offer a variety of benefits for holidaymakers but also ensure a high standard of quality tourism at the destination. It's fantastic to be able to leave your car at your holiday destination and explore the surrounding area by bus and train. This is not only great for your wallet and the environment but also helps you to slow down and relax.

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Sustainable Hotels with Day Trip Offerings

One Baltic Sea Experience, please – Lifestylehotel SAND

Location: Timmendorfer Strand, Germany

Short Profile: The lifestyle hotel SAND at the Timmendorfer Strand is the perfect place for a relaxing and sustainable break. With its stylish ambiance, high quality, and holistic focus on naturalness and sustainability, the hotel offers a unique experience. Even for a day. The relaxed atmosphere, the proximity to the beach, and the wide range of activities on offer at the Baltic Sea ensure that there is never a dull moment and plenty to talk about in the evenings.

Day-trip offerings:

• SANDbreakfast for late risers until noon with local ingredients and open kitchen
• SANDbar offers specialty coffees and cakes into the early evening

A Day in the Black Forest – SCHWARZWALD PANORAMA

Location: Bad Herrenalb, Germany

Short Profile: The Hotel SCHWARZWALD PANORAMA is a wellness and health hotel with the Selfness Center in the beautiful Black Forest. The region is ideal for nature excursions, especially considering that Bad Herrenalb is a certified climatic health resort. In the evening you can enjoy new interpretations of traditional Black Forest cuisine in the restaurant "La Vie".

Day-trip offerings:

• Zero-waste breakfast buffet
• 3-course gourmet dinner
• Brunch buffets with a theme
• Day SPA
• Massage and cosmetic treatments

Vegan Delights in South Tyrol – LA VIMEA

Location: Naturno, Italy

Short Profile: LA VIMEA, Italy's first all-vegan hotel, is located in the sunny Vinschgau Valley in South Tyrol. Not only does it offer creative vegan cuisine, but it is also an adults-only retreat for relaxation. The hotel takes a holistic vegan approach and focuses on sustainability in all areas. From the food to the decor to the lifestyle, everything is geared toward an environmentally conscious and animal-friendly approach. The kitchen uses only local and seasonal ingredients.

Day-trip offerings:

• Vegan breakfast buffet
• Vegan restaurant is also open for outside guests (lunch and dinner)

Inspiration and Enjoyment – Hotel Luise

Location: Erlangen, Germany

Short Profile: As the first climate-neutral hotel in Franconia (2010) and the first climate-positive hotel in Germany (2015), as well as certified with the EU Ecolabel 2023, Hotel Luise is one of the leading environmentally friendly city hotels in Germany. The hotelier family's philosophy emphasizes the responsibility towards future generations and above all wants to inspire and demonstrate: There is another way!

Day-trip offerings:

• Zero-waste breakfast
• Day spa and massage services
• Hotel tours and community college courses (e.g. in the micro-forest)
• Conferences and events (venue)
• Planned: Courses and workshops on sustainability

Urlaubsfeeling deluxe – Hotel Klosterbräu

Location: Seefeld, Austria

Short Profile: Hotel Klosterbräu in Seefeld combines over 200 years of family history with modern ideas and warm hospitality. Surrounded by the Tyrolean Alps, guests can find their kind of relaxation, whether it is wellness, mountain hiking, or enjoying the hotel's beer. The hotel is part of the Tyrolean Climate Alliance and is committed to sustainable development. The Klosterbräu also has a "vegetarian" farm that provides ingredients for the hotel's restaurants.

Day-trip offerings:

• Regional breakfast buffet
• Day spa offerings
• Wine cellar available for special events

A Day in the Mountains – HUBERTUS Mountain Refugio Allgäu

Location: Balderschwang, Germany

Short Profile: The HUBERTUS Mountain Refugio invites you to relax and unwind. The hotel combines straightforward architecture, traditional Allgäu elements, and tasteful furnishings with a sustainable and holistic approach in the midst of Bavarian nature.

Day-trip offerings:

• Day Spa at the Mountain Spring Spa (includes indoor fitness center and breakfast or lunch)
• Breakfast buffet or lunch
• Stop by Traubel's Garden for a coffee or cool drink
• Participation in the hotel's activities program, such as guided hikes, yoga or cooking classes
• Summer night festival
• In winter: HUBERTUS KitchenClub, where dinner is served in the kitchen accompanied by background music

Wellness in the Rhön – STURM

Location: Mellrichstadt, Germany

Short Profile: STURM in Mellrichstadt is an oasis of relaxation and unspoiled nature at the foot of the Rhön Biosphere Reserve. STURM's philosophy emphasizes the importance of sustainability and organic products. Both are actively practiced in the family-run hotel and communicated to guests, for example through the open kitchen concept in the restaurant.

Day-trip offerings:

• Day spa individually combinable with massages, breakfast buffet and/or dinner

Constantly Learning somthing New – Gut Sonnenhausen

Location: Glonn near Munich, Germany

Short Profile: Sustainability as a way of life is the philosophy of Gut Sonnenhausen. By carefully renovating and managing this former stud farm, eco-pioneer Georg Schweisfurth has made a dream come true. Surrounded by agricultural land managed according to the principles of permaculture, it is a refuge in nature, where culture and art merge with architecture and nature creating an inspiring place.

Day-trip offerings:

• Free Sunday tours to get a glimpse of the hotel and its properties, usually with host Georg Schweisfurth
• Various events throughout the year, e.g. yoga, lectures, and music

A Vacation among the Tree Tops – Hotel My Arbor

Location: St. Andrä, Italy

Short Profile: Hotel My Arbor near Brixen in South Tyrol is a unique tree hotel on stilts. Thanks to this extraordinary architecture, guests can enjoy a very special view of the Plose Valley. The hotel is an oasis of peace and emphasizes ”My” time, which invites guests to find time for themselves and the greatest possible freedom to follow their own rhythm.

Day-trip offerings:

• Breakfast or dinner day spa
• Lunch
• Massages

Fairytale for a Day – Hotel Das Rübezahl

Location: Schwangau, Germany

Short Profile: Located directly across from Neuschwanstein Castle, the Hotel Das Rübezahl offers a romantic hideaway, ideal for couples. The hotel uses innovative approaches to promote sustainability and is committed to the region.

Day-trip offerings:

• Two restaurants: A La Carte restaurant Louis II and Gourmet restaurant Gams & Gloria (Alpine Fusion)
• Visit of the mountain hut Rohrkopfhütte
• Hotel bar AlpenRausch
• Spa treatments at the boutique Spa

View of the Matterhorn – Bio Hotel Bella Vista

Location: Zermatt, Switzerland

Short Profile: A haven for relaxation in the Swiss Alps since 1962, the family-run Organic Hotel Bella Vista is just a five-minute walk above the center of Zermatt. Guests enjoy homemade delicacies with views of the Matterhorn and a weekly cheese evening. The spa area offers saunas, steam rooms, and, of course, views of the Matterhorn.

Day-trip offerings:

• Breakfast with a view of the Matterhorn
• Use of the wellness area
• Terrace with a telescope and view of the Matterhorn

Culinary Delights – CERVO Mountain Resort

Location: Zermatt, Switzerland

Short profile: The luxurious CERVO Mountain Resort offers breathtaking views of the Matterhorn and the car-free village of Zermatt. Design aficionados will appreciate CERVO's unique interior style, which has won several design awards. One of the highlights is the Mountain Ashram Spa, which offers a variety of wellness traditions and views of the Matterhorn.

Day-trip offerings:

• Breakfast or brunch
• Day spa at the Mountain Ashram Spa (also in combination with brunch)

Pure Nature – Naturhotel Outside

Location: Matrei in Eat Tyrol, Austria

Short Profile: The Naturhotel Outside is nestled in the picturesque landscape of the Hohe Tauern National Park. So, it's no wonder that this family-run hotel has a strong commitment to sustainability and environmental protection. Its restaurant offers unusual but always regional specialties and the spa uses local herbs, hay, and other regional ingredients.

Day-trip offerings:

• Guided hikes with the hotel's own trained guides
• Nature watch for the Alpine Big 5
• Day spa at the Nature Spa (also with brunch and/or dinner))
• Breakfast or dinner at the restaurant

Do you want to continue reading? 

If a day in a hotel is no option for you right now, how about a little home-away-from-home feeling … at home?

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Travel trends 2024 in the sustainability check

Based on a study of 27,000 travelers from 33 countries, the online travel agency Booking.com has predicted the travel trends for 2024. We took a look at the seven trends identified and asked: How sustainable are they? And can they perhaps be made a little bit more sustainable?

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It's tea time - tea and herbal tea in sustainable hotels

What could be more cozy and warming than a cup of tea? As soon as you hold it in your cold hands after a long winter walk and your nose inhales the warm aroma, you immediately feel relaxed. Time to enjoy. And it's sustainable. We asked around in sustainable hotels and came back with lots of knowledge, inspiration, and recipes on the subject of tea.

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Even more beautiful than August - Winter is particularly beautiful at these sustainable travel destinations

If you think summer is the best time to travel, it's probably because of your childhood. Summer is the time of the long summer vacations, which is why you are taught from an early age that this is the (best) time to go on vacation. But that's not necessarily true. In many travel destinations, such as the Alpine region, winter is peak season. At our beach hotel partners, on the other hand, you can experience things in the low season that August cannot offer. Find inspiration for sustainable travel destinations in winter here.

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Hotel wake-up service? This is the new way to wake up!

The wake-up service at the hotel was something I used to enjoy. It was somehow part of the luxury of being looked after and pampered. At some point, I left the wake-up call to my smartphone. But I ask myself - why actually? And what options do hotels offer instead to make waking up a special experience?

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Professional skiing and sustainability? They don't really go together. In this interview, Felix Neureuther explains how it might work after all. An exciting approach!

Read the Interview (german only)

Some people are prepared to risk their lives for the perfect selfie - and sometimes even lose them. More and more tourist hotspots are therefore considering a selfie ban. Where this has already been implemented and what it should achieve.

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Staying at home instead of traveling? Definitely more sustainable! But author Falko Löffler describes what's even better in this excerpt from his book - and makes it clear that we don't all want to be "globetrotters" ;)

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Healing or Therapeutic Climate – What is this?

The German Weather Service generally defines a "healing climate" as "a health-promoting climate that contributes to the improvement of the general state of health. However, there are other terms used to describe the health-promoting or feel-good effects of certain climates. These include what is known as a stimulating climate. For example, a low partial pressure of oxygen, found in high mountains, causes the body to take deeper breaths. At the coast, on the other hand, a higher aerosol content provides relief for chronic respiratory diseases.

Another term describes the opposite: a soothing climate is particularly low in allergens and thermally balanced, so it is less taxing on the body. Soothing climates are mainly found in alpine valleys and low mountain ranges with lots of forest.

Climatotherapy: Quackery or science?

The health effects of climatotherapy, or spending time in a specific climate, are controversial at best. However, it is generally accepted that it has a positive effect on health. There is a reason why climatic resorts are certified. And everyone can feel the expectorant effect of the sea air. However, long-term effects have not been well studied and are difficult to prove.

The goal of climatotherapy is always to protect the body and trigger an adaptation to certain environmental stimuli that can alleviate disease or discomfort. It is used, for example:

• for chronic skin and respiratory conditions
• cardiovascular complaints
• Osteoporosis
• for secondary prevention
• for recovery after severe illness

Healing Climate and Climate Change

Global, human-induced climate change naturally affects places with specific (micro)climates. In Central Europe and Germany, it's the increasing number of hot days per year that puts a strain on the human body. In many climatic health resorts, this is less noticeable than in urban areas, but even here climate change will eventually lead to changes. Many spas and cities with special microclimates have been active in climate protection for years. These places are often traffic-calmed, parks provide shade, and purposeful development allows air to circulate.

Healing Climates and Sustainable Hotels

Climatic Health Resorts

In Germany, health resorts, including climatic health resorts, are certified by the German Tourism Association and the German Health Resort Association. In addition, the German Meteorological Service supports these, both in the certification process and in maintaining the appropriate healing climate.

Climatic Health Resort and Health Sa Bad Herrenalb in the Black Forest

The small town of Bad Herrenalb is located in the northern Black Forest and has received two awards: as a climatic health resort and as a health spa. This designation means that the air is free of particulate matter and harmful environmental influences and is monitored regularly. In addition, the town has a mineral-rich spring that provides healing waters used for medical purposes in several facilities. This includes the sustainable health and wellness hotel SCHWARZWALD PANORAMA. In addition to classic wellness, the hotel also offers health retreats and fasting programs. The 1000-square-meter spa area includes an indoor thermal pool and various saunas. The mild climate of the Black Forest can be enjoyed on the sun terrace or during a guided forest bath.

Climatic Health Resorts and Healing Springs in the Rhön Region

Several towns around the Rhön Biosphere Reserve have been awarded health resort status. You can recognize them by the "Bad" in their names. The region also has several climatic health resorts, including the town of Gersfeld, not far from Mellrichstadt. In Mellrichstadt, guests can find relaxation away from the stress of everyday life at the STURM. In cooperation with various regional partners, the family-run wellness hotel offers nature and resilience hikes that focus on mindfulness and awareness of the air and climate. A new addition to the program is guided forest bathing.

Soothing Climate and Allergy-Friendly: Schwangau in the Allgäu

The health resort town of Schwangau is probably better known for the fairytale castle of Neuschwanstein and the other royal castles in the region. However, the community is also certified as "allergy friendly" and as a climatic health resort.

The Hotel Das Rübezahl is located across the street from the region's most famous attraction. With royal and romantic rooms, views of the castle, and a large spa area, this romantic hideaway offers couples a chance to get away from it all. It also hosts weddings, honeymoons, anniversaries, and proposals. Even better if it’s also a relaxing time for family members with allergies.

State-Approved Resort with Mild Climate on Lake Constance

Although Ailingen is not certified as a climatic health resort, but rather as a resort, the town near Friedrichshafen offers a pleasant break with its mild climate and proximity to Lake Constance.

Surrounded by nature and its organic orchard, guests will find the Gerbehof Nature Resort a quick twenty-minute walk away. The country hotel focuses on health vacations and offers organic meditation according to Philippi as well as fasting weeks and meditation hikes.

Sea Climate

The special characteristics of the climate by the sea make it a stimulating climate. These include wind, aerosols, and radiation, which are different from the climate in other places. Staying by the sea affects cardiovascular diseases, dermatological diseases, and (chronic) respiratory diseases.

Health Vacation in the Canary Islands

The island location ensures that the climate of the Canary Islands is not only mild all year round but also stimulating and relaxing. At the OCÉANO Health Spa Hotel in Tenerife, this supports the hotel's health concept. In addition, the spa incorporates natural elements such as seawater, light, and air into the therapy or treatment whenever possible. For example, there are several seawater pools available to guests, and the spa has a special focus on thalassotherapy. It uses what the sea has to offer. In addition to water, it utilizes algae, mud, and salt.

While the OCÉANO Health Spa Hotel is dedicated to health and fasting stays, the small boutique hotel Casa Léon in Gran Canaria offers active relaxation through hiking, mountain biking, and swimming. The hotel is located on a small mountain overlooking the sea. The wellness treatments here also make use of the island's natural resources. A special experience: wellness in the garden, surrounded by native plants and their scents.

Off-Season at the Baltic Sea

While the beaches of the Baltic Sea are overcrowded in the summer, the off-season offers plenty of space to take a deep breath. The strong wind, temperature fluctuations, and higher salt content loosen mucus and alleviate hay fever, for instance.

The Lifestylehotel SAND is aware of the effects of the Baltic Sea air and encourages its guests to spend some time at the coast during the off-season. Long walks on the beach are particularly relaxing at this time of year, as there are far fewer people around. Afterward, end the day in style with a cup of tea and a view from the large panoramic windows.

Mountain Air and High Altitude Climate

Above 1000 meters above sea level, experts speak of a high mountain climate. At these altitudes, UV radiation increases. In addition, the air is almost completely free of allergens such as pollen or dust mites, and the partial pressure of oxygen is increasingly reduced. A stay in the mountains is therefore not only beneficial for patients with skin diseases and allergies but also for competitive athletes who use the high altitudes to improve their performance.

Take a Deep Breath in the Alps

"Our Tyrolean mountain air is especially healthy and famous beyond the borders of Tyrol," writes the team at Summit Lodges in Pfunds, Austria. The two North American-style log cabins are located right next to several hiking trails, making them the ideal starting point for a relaxing hiking vacation at 950 meters above sea level (in the valley).

The Biohotel Grafenast, high above the Inn Valley, encourages its guests to take advantage of the mountain climate and get out and about. Whether on guided hikes or your own, the focus is on enjoying nature. And because the hotel is tucked away at the end of a road, nothing disturbs the idyllic setting, while guests with allergies will be delighted to be able to take a deep breath here.

The team at the HUBERTUS Mountain Refugio in Germany's Allgäu region has a similar view. Located at 1044 meters above sea level, the hotel offers an extensive activity program, including nature baths and herbal hikes that lead guests even higher into the mountains. If the weather permits, yoga and meditation sessions are held outdoors.

At the Bio Hotel Bella Vista in Zermatt, the mountain air is also used to deepen the yoga practice. At least one retreat session takes place outdoors so guests can connect with nature. Afterward, the view of the Matterhorn can be enjoyed even more intensely while reflecting on the terrace.

On the other side of the Alps, Paradiso Pure.Living welcomes its guests on the Alpe di Siusi. Surrounded by the UNESCO-protected Sciliar-Catinaccio Natural Park, guests can enjoy the mountain climate to the max. Whether hiking, mountain biking, or starting the day with a view of the Dolomites during sunrise yoga every morning.

For more information on individual hotels and vacation rentals, please visit their respective microsites at greenpearls.com. There you can also learn more about their sustainability initiatives and climate change efforts. For further questions and inquiries, please contact press@greenpearls.com

Nachhaltigkeit in Tourism: Accommodation makes the Difference

Once arrived, the choice of accommodation has the biggest effect on the overall impact of the trip. This means that as a tourist, choosing sustainable accommodation reduces our own (negative) impact. But how do the sustainable accommodations themselves feel about how they are doing in helping to improve the tourism industry? We asked our Green Pearls® partners. The result is a wide range of opinions, but there is one thing they all agree on: They see themselves as pioneers and inspirations for others, without being perfect.

The Role of Sustainable Accommodation for Better Tourism: An Opinion Survey in the Green Pearls® Network

»We are trying to drive sustainable tourism.« – HUBERTUS Mountain Refugio in the Allgäu

That is why we are a member of the Climate Alliance “Klimabündnis Allgäu 2023”. We have always tried to move forward as a sustainable business with digital and technical solutions. Of course, we face many real-world difficulties. For example, we want to save paper on the one hand and, therefore, offer digital solutions to our guests. On the other hand, we want our guests to have a "digital detox" during their vacation and get by without their smartphones.

Located in one of the smallest and most picturesque villages in Germany, the HUBERTUS Mountain Refugio offers the ideal environment for a digital detox stay. Surrounded by the panorama of the Bavarian Alps, guests can look forward to a holistic wellness concept with Ayurvedic influences as well as regional specialties and cozy rooms made from natural (and local) materials.

»We are pioneers and trailblazers« – SCHWARZWALD PANORAMA in Bad Herrenalb

The wellness and health hotel in the Black Forest spa town of Bad Herrenalb has been attracting attention for years: The SCHWARZWALD PANORAMA has been certified and awarded several times for its commitment to sustainability; it is almost always at the top of various competitions on the subject (currently 3rd place in the German Tourism Award and finalist in the German Sustainability Award), and owner Stephan Bode himself was delighted to receive the B.A.U.M. Environmental Award. 

Looking to the future is a matter of course and can be seen, for example, in the new circular hotel room concept. Here, only recyclable and natural materials are used. This means that the entire interior is recyclable and there is no waste. The first rooms were renovated last year according to the circular living principle. More rooms, the lobby, and the restaurant will follow. 

»We see organic as a way of life« – Gut Sonnenhausen near Munich

Based on the history of the Schweisfurth family, we are deeply committed to sustainable agriculture and ecological thinking. Currently, we are in the process of converting to permaculture. We live and serve 100% organic, but we do not make a big deal out of it. We don't see it as a marketing argument but as a way of life.

The sustainable Landhotel Gut Sonnenhausen is well-known as a popular event location. From weddings to blogger retreats, the various rooms of the former stud farm and the newly restored historic farmhouse provide an inspiring setting for any occasion. The property is surrounded by acres of nature that invite you for long walks.

»A driving force for more sustainable tourism« – ADLER Spa Resorts and Lodges

Sustainability has been an integral part of the Sanoner family's ADLER Hotels from the very beginning. This can be seen in all the hotels, especially in the Green Pearls® partners on the Ritten in South Tyrol and in Sicily.

The ADLER Spa Resort SICILIA and the ADLER Lodge RITTEN are united by local materials, architecture that blends seamlessly into the landscape, a focus on farm-to-table cuisine, and unique vacation experiences. In addition, both hotels place a high value on the retention of their employees. The indoor climate is also positively influenced by alternative solutions, such as the use of Terracruda in Sicily. This material is not only locally sourced, but also stores excess humidity in the air and releases it when needed. 

»We are a little bit of everything« – The Birkenhof in the Upper Palatinate

I think we are a little bit of everything. We were not a pioneer [in sustainability], but once we started, we kicked off and participated in [sustainable] pilots.

The wellness hotel Birkenhof not only boasts an extensive indoor and outdoor spa area but is also known for its two-star restaurant “Eisvogel”. The Upper Palatinate hotel's commitment to sustainability is comprehensive and covers all dimensions, from the environment to social issues and management.

»We want to do our part« – Hotel Das Rübezahl in Schwangau

Tourism is attractive and reaches many people. At the same time, [sustainable action] is becoming a necessity, as travel is increasingly labeled as an "environmental sin" in society. We aim to counteract this, make our contribution [and show] that it does not have to be like that - and we have been doing this since 1958 when Rübezahl started. We believe we can join the ranks of the pioneers.

The Hotel Das Rübezahl is firmly anchored in the local community and continues to support it and individual projects. In addition, the Thurm family works with as little impact on the environment as possible. For example, the pool and Jacuzzi are heated with waste heat from the cold storage.

»Our company has been operating sustainably for almost 30 years« – Naturhotel Outside in the Hohe Tauern National Park

We certainly play a pioneering role in our region of East Tyrol/Hohe Tauern National Park. Our business has been sustainable for almost 30 years. For almost 10 years now, the Austrian and EU eco-labels have been communicating this more strongly and visibly.

Surrounded by the almost untouched nature of the Alpine National Park, the Ganzer family's commitment to sustainability and environmental protection is part of their DNA. The family-run Naturhotel Outside is constantly looking for improvements that can be implemented.

»We inspire people and companies« – Lifestylehotel SAND at the Baltic Sea

Long-term partnerships are one of the most important beliefs at the lifestyle hotel SAND in Timmendorfer Strand. The team strives to act sustainably and pays close attention to the ecological, social, and economic values of its partners. They also see it as their responsibility to bring others on board and encourage them to act sustainably. Transparency, honesty, and the exchange of ideas are at the heart of the company's philosophy. Not only with business partners, but also with colleagues, employees, and guests.

»A decision made with the strongest conviction« – The STURM at the Rhön mountain range

Going organic and becoming a carbon-neutral business was a decision made of conviction - out of a desire to act consciously and sustainably. Back then we were pioneers, but today we see ourselves as trailblazers, constantly evolving, and always harmonizing with nature. Sustainability is practiced and promoted in all three facets: ecological, economic, and social - because only the combination of all three makes STURM the successful company it is today.

The fact that sustainability is more than just environmental protection is actively practiced at the STURM wellness hotel. Many things were implemented and are now taken for granted: vegetables from the own garden, a natural pond instead of a pool, cordial and fair cooperation within the team, environmentally friendly energy efficiency, and much more. This year, the STURM was again certified by Fokus Zukunft GmbH & Co. KG as a climate-neutral hotel.

»Talking about sustainability also means living sustainability« – Hotel My Arbor on the Plose in South Tyrol

We believe that sustainable tourism is the future of travel and that our efforts contribute to it. Talking about sustainability also means living sustainability. We are convinced of this.

This determination can be seen in all areas of the tree hotel My Arbor on the Plose. For example, the hotel monitors its energy and water consumption and reduces it whenever possible. Much of the food, such as fruit, vegetables, olives, and herbs, comes from the hotel's 20-hectare cultivation area on Lake Garda and is processed directly in the hotel into the delicacies that guests enjoy at extended breakfasts or special dinners. The other ingredients are sourced from the surrounding area, which supports the local economy and allows guests to experience the culture authentically.

»We see ourselves as pioneering and leading by example« – Hotel Klosterbräu in Seefeld

As a member of the ambitious Plateau Pioneers and other alliances for environmentally, climate-friendly, and sustainable tourism, the Hotel Klosterbräu in the former monastery is strongly committed to improvements in the travel industry. Sustainable values, from climate protection to social responsibility, are firmly anchored in its philosophy, instilled in its team, and communicated to the guests.

»We want to inspire and motivate others« – Hotel Luise in Erlangen

We have been operating as a sustainable and environmentally friendly hotel for a very long time; therefore, we see ourselves as pioneers and trailblazers in sustainable tourism. We hope to inspire and motivate others. Our current approach is, to communicate our sustainable practices. Through lectures, presentations, and projects such as the Wall of Change, we want to show other hotels, companies, and individuals that it is often not that difficult to act in a more environmentally friendly way.

Renewable hotel rooms and astronaut showers are just two of the many sustainable initiatives at the city hotel in Erlangen, Germany. The Hotel Luise is also active in the community, for example with the “Marga Lädle” vending machine, which fills a gap in the neighborhood. Not only can guests stay in a climate-friendly way, but conferences, workshops, and seminars can also be held here eco-friendly.

»We don't just have a task, we have a responsibility« – Hotel Weihrerhof in South Tyrol

I firmly believe that we not only have a mission but also a responsibility. We see ourselves as pioneers, not just in words, but by constantly questioning our daily actions and striving to make the right decisions. We should always be aware that each of our actions has consequences. Instead of criticizing others, we should point out what positive changes are possible. These are often small steps, and it is important to let the guests be part of it.

Small messages in the Hotel Weihrerhof remind guests that, for example, sauna towels can be reused. Signs on the buffet indicate the manufacturer of the product, which is often just around the corner. And when they look out over the Wolfsgruben Lake, the surrounding forest, and natural meadows, many guests get an idea of where the quest for more sustainable tourism at Hotel Weihrerhof comes from.

Pioneer, trailblazer, source of ideas – Sustainable accommodations are providing impulses for the future

There is no denying that tourism is an important economic factor in many countries around the world. In Spain, for example, the industry contributes 13.6 percent² of gross domestic product. By comparison, industry accounts for about 21 percent³.

Hotels and lodging are not only employers of many people, but they also have a major influence on the development of the industry in general. Sustainable accommodations, such as the Green Pearls® partners featured here, serve as a source of inspiration and leadership. They show their guests that sustainable vacations do not mean sacrifice, and set an example to colleagues and other tourism professionals of what the future of tourism could - and should - look like.

One SAND experience more

The idea for the extension came about when the hotel's receptionists complained of cold feet during the cold months. With the new glass extension, this is now a thing of the past. But it's not just the team that's happy - guests also enjoy the extra space for a cup of tea or coffee or to read the morning paper after breakfast. In the summer months, the glass doors can be fully opened to let in the Baltic Sea air.

New CO2 neutral carpet tiles also contain post-consumer PET

The special feature of the newly laid carpet tiles of the INTERFACE brand (located in Germany, Austria and Switzerland) is the high recycled content. This consists not only of pre-consumer PET, i.e. plastic waste from production, but also of recycled post-consumer plastic that has already been in circulation and previously served its purpose as a bottle or yogurt pot.

• The yarn consists of 50% pre-consumer and 50% post-consumer PET.
• The recycled content is 72.70% pre-consumer and 12.40% post-consumer PET.
• The rest is based on natural materials.

The Lifestyle Hotel SAND in Timmendorfer Strand is an adults-only hotel with a sauna on the roof terrace. If you like, you can even spend the night in a wicker sleeping beach chair under the stars.

Learn more about the hotel and its sustainable initiatives on our website.

Diving while Traveling: The Sustainability Controls

A diving trip can also be sustainable. The possibilities are very similar to those for other vacations:

1. Journey and Length of Stay

The longer the stay at the destination, the more likely that a long journey will be worthwhile. Even with air travel, the relative impact decreases with the length of the stay. So instead of flying to Thailand for a week of scuba diving, divers should plan more time to explore and get to know the country outside their dive destination.
 

2. Luggage and Equipment

Of course, one prefers to dive with one's own equipment. But on a diving trip, you should keep a close eye on the total weight of your luggage. Tanks and weights can usually be rented locally without any problems. Perhaps the diving jacket doesn't necessarily have to come along either. The less weight, the less fuel (whether in the car or on the plane) is consumed.
 

3. Choice of Accommodations and Dive Centers

A sustainable scuba trip also includes the conscious choice of a dive center. Instead of simply selecting the first one that comes along, diving travelers can look for a sustainable philosophy, which is reflected, for example, in the fact that the dive center is involved in environmental and marine protection projects. Also, avoid the ones that guarantee sightings of large marine animals and may require hours of motorboating to find them.

After the journey, accommodation is the main source of emissions on a trip. Therefore, booking sustainable accommodation is essential to reduce your carbon footprint. Some hotels also offer diving courses and a dive center themselves, from which guests can enjoy their tours and dives.

Corals off Ko Phi Phi, Thailand

In Thailand, divers can stay at Zeavola on the island of Koh Phi Phi. A colorful, vibrant underwater world awaits them off the coast with an abundance of fish, corals and occasionally larger visitors such as rays or sharks. Zeavola is actively involved in the preservation of this unique underwater world and also encourages its guests to treat nature with respect. In addition to guided dives, introductory dives, PADI diving courses, night dives and underwater photography courses can also be booked.

The Zeavola ensures that dive groups are kept small. Local dive guides decide together with the guests where the tour will go depending on tides, wind, boat traffic and the number of divers in the Marine National Park around Koh Phi Phi.

Dives in the Marine Nationalpark on the Sechelles

The Seychelles are not only a dream for honeymooners, but also for divers who will feel as though they are in paradise. Cerf Island Resort is located right on the edge of the Sainte Anne Marine National Park, offering perfect conditions for snorkeling and diving trips. Motorized water sports are prohibited. From crabs and reef fish to sharks and sea turtles, guests can experience a wide variety of marine life in their natural habitat.

4. On-Site Behavior and Community Involvement

Even if you travel to a destination for diving, you should not miss the opportunity to experience the country and the local culture as well as support local businesses, for example buying souvenirs from local artisans.

Furthermore, there are always opportunities to get involved in order to preserve the dive sites for future generations. Dive centers or hotels such as Gili Lankanfushi in the Maldives provide opportunities to participate in coral restoration projects. It should also be part of every diver's routine to pick up any rubbish underwater, take it ashore and dispose of it appropriately. You should also avoid touching living creatures, especially corals. Being mindful of your own fin stroke and keeping a careful eye on buoyancy are also important in order not to accidentally destroy anything.

Alternative Destinations in Europe

As fantastic as tropical destinations are, you don't always have several weeks at a time for a longer trip. Fortunately, Europe also offers unique diving spots that are worth a trip. Shorter holidays also offer the opportunity to try out unassuming or underrated destinations.

Scuba Diving in Sicily

Clear water and a colorful underwater world can also be found in the Mediterranean. Around the southern Italian island of Sicily, for example, there are numerous diving spots where you can experience the wildlife of the Mediterranean. But that's not all: even as an amateur diver, you can dive to archaeological sites and explore ancient harbors and columns. Other unique spots include caves and shipwrecks. Some experience is often required as there can be strong currents around the island.

Most dive centers are located in the region around Palermo. If you are looking for a quieter place to stay, the ADLER Spa Resort SICILIA is the place for you. The wellness resort is located on the south coast directly at the Torre Salsa nature reserve. Wild beaches and pristine nature, lots of peace and quiet and an extensive wellness program await guests here. If you don't want to drive all the way to Palermo, you can also find a dive center in Agrigento.

Scuba Diving in the Baltic Sea

Yes, the Baltic Sea also offers numerous diving spots that are worth exploring. Be it seemingly endless seagrass meadows with crabs, fish and pipefish, or one of the many wrecks, some of which are not very deep. Along the coast of Schleswig-Holstein, for example, there are several sunken ships lying at a depth of about 20 meters. Between all of these dive sites lies the town of Timmendorfer Strand. Here, if you want, you can enter the water directly at the jetty ( caution: boat traffic; don't forget your buoy). Not far away, the Lifestyle Hotel SAND offers a sustainable place to relax with rooms furnished in the Scandinavian style, a rooftop sauna and late breakfast.

By the way: Even non-divers can explore the underwater world of the Baltic Sea, for example on a guided snorkeling trip organized by BUND. The starting point is the Umwelthaus in Neustadt/Holstein.

Freshwater Diving in the “Zeulenrodaer Meer”

Even though it calls itself a sea, the Sea of Zeulenroda is a reservoir with a water depth of about 30 meters. There are seven diving sites around the lake where you can discover, for example, the ruins of an old harbor and mill as well as freshwater fish such as pike and perch.

One of these diving sites is located directly on the property of the Bioseehotel Zeulenroda. The hotel has its own organic bakery and butchery as well as a large spa area. For a dive at the entry point at the hotel, you must request permission from the hotel. Only experienced divers should enter the water here.

The Vogtland diving tower is available for practice or for the cold season. It takes just under forty minutes to get there from the Bioseehotel. The tower has a depth of 10 meters (an adjustable floor also offers the possibility of reducing the depth) and offers ideal conditions for training and practicing. Courses and trial dives are also offered here.

Scuba Diving Holidays worldwide – They can be done sustainably

Whether far away or on your doorstep, diving can be a sustainable activity if you are mindful of nature under and above the waves. This mindfulness is often taught to diving students during their training. This mindfulness is also practiced when traveling: through involvement in a coral restoration project, or collecting rubbish on the beach and underwater.

• HUBERTUS Mountain Refugio
• Lifestyle Hotel SAND
• Hotel Weihrerhof
• Naturhotel Outside
• Gili Lankanfushi

You can find the article here.

Support for Aid Organisations

The WIR (Wasser Ist Recht / Water Is Right) Foundation from Frankfurt am Main, Germany has been in existence for over ten years and supports water projects in many disadvantaged regions of the world. This involves both clean drinking water and water for sanitation purposes. The organization regularly reports about its projects on its website. 

For example, a new water treatment plant was built for an orphanage in Haiti. The orphanage is home to 400 children whose drinking water was previously contaminated with bacteria. In Mombasa, Kenya, and together with the Udo Lindenberg Foundation, the public school in the poor district of Ziwa la N'Gombe provides water for more than 2,000 people through new water treatment plants.

LENI MOUNTAIN Supports WIR with Water From its Own Spring

LENI MOUNTAIN Appartements & Chalet embody luxury holidays in the Austrian Alps with direct access to winter sports and hiking areas. The water from the taps comes from the hotel's own water source and is of premium mineral water quality. The Arnold family wants to pass on this privilege and therefore donates the entire proceeds from the sale of the "Leni Mountain Spring Water" to WIR.

High-Quality Mineral Water Directly from the tap at CERVO Mountain Resort

At the Swiss Alpine Hotel CERVO Mountain Resort, people are aware of the geographical good fortune that comes from being in Zermatt. Due to the abundance of water in the winter sports region, the tap water in Zermatt consists of 100% spring water. In the hotel, the Zermatt water is filtered and, if desired, carbonated for the guests. Of the revenue from the drinking water that the hotel treats itself, 10% is also donated to Water Is Right.

Other Water Projects Supported by Our Partners

Creativhotel Luise – A Member of Refill

Erlangen's Creativhotel Luise believes that tap water is the most sustainable option. As a member of Refill, passers-by are also welcome to come to the hotel at any time and fill their drinking bottles with tap water.

In the hotel rooms, guests will find upcycled water glasses made from old wine bottles and water containers are available in the wellness area. This way, guests can help themselves at any time in an environmentally friendly way. 

Weihrerhof in Tyrol Provides Water for Hikers

The Hotel Weihrerhof is located directly at the Wolfsgruben Lake on the Ritten in South Tyrol. The bathing lake is located at 1,200 meters and is now a huge skating rink in winter. Apart from ice skating in winter and swimming in summer, the region is especially popular for hiking.

On their tours, non-hotel guests can also find the Weihrerhof via the Refill app to fill up on drinking water for the road. The hotel's own guests also have stainless steel bottles at their disposal, which are sustainably produced by the local company Doraplast.

Lifestylehotel SAND Cooperates with “Stop the water while using me”

At the Adults-Only Lifestyle Hotel SAND on the Baltic Sea, the natural cosmetics line "Stop the water while using me" was chosen a long time ago. Here, not only is there a call to stop wasting water directly on the product packaging, but they also support well construction projects all over the world. By the way, the HUBERTUS Mountain Refugio in Allgäu also supports this project.

Learn more about drinking water in sustainable hotels in the first part of our series, which you can find in our Newsroom. You can read about the sustainable initiatives of the individual accommodations, including water-saving measures, on the Green Pearls® pages.

Solo Travel is the Trend

Interest in traveling alone has been increasing for several years now. This is reflected in the increased search volume on Google for relevant offers and tips, as well as in numerous surveys and analyses by travel providers, travel communities, and tourism companies. Travel providers in particular also state that women dominate the market for solo travel. And this is true for all age groups.

The reasons why women want to go on a solo trip are many and varied. According to a survey by Solo Traveler, however, "seeing the world and not waiting for others to do so" is at the top of the list. So instead of waiting for friends and/or partners to decide to join them, more and more women are going solo.

A Gap in the Travel Market?

The tourism market is struggling to keep up with the rapid development of the trend, it seems. Although search engines immediately add the suggestion "solo travel for women" to the search term "solo travel", there are still comparatively few offers for women traveling alone in the tourism market. But it is not only the limited (booking) options or prevailing safety concerns that prevent booking numbers and search volume from meeting. The often high surcharge for a single room is also a nuisance for many solo travelers, who often end up paying more than if they were traveling as a couple.

Women traveling alone choose accommodations and destinations very consciously. Safety is one aspect. They also ask themselves questions such as: Are there any local contact opportunities? Are there only couples at the hotel? What group offers and leisure activities are there? What is the group composition like on organized trips and tours? The more questions are answered and the more concrete the information that tour operators and hotels provide, the more attractive they become for the large group of solo travelers.

Traveling Alone and Sustainably – Best Practice Examples from Green Pearls® Hotels

As with all target groups in tourism, the sustainability factor is also becoming increasingly important for women traveling alone. Especially during a conscious solo getaway, they attach great importance to a healthy and organic diet, experiences in nature, conscious use of resources, and gentle treatments with natural cosmetics. 

The Green Pearls® partners have also recorded rising numbers of solo travelers in recent years. With special offers, they create a framework in which guests traveling alone feel comfortable and can enjoy their time out or make contact with other guests if they wish.

Group Activities, Courses, and Group Offers

Group activities and group courses are ideal starting points for solo travelers to connect with other guests. During group hikes, cooking classes, or workshops, as offered in the Green Pearls® properties, solo travelers can easily start up a conversation with other guests.

Communal Tables and Public Spaces

In addition to the activity programme, the HUBERTUS Mountain Refugio Allgäu offers a social table in the evenings. The concept of the "Communal Table" is perfect for giving solo travellers the opportunity to get to know other solo travellers in a cosy and informal atmosphere. But of course, there are also single tables.

It is equally important to the Pichler family of the Weihrerhof in South Tyrol that all guests feel comfortable, whether travelling alone, as a couple or with the family. The communal areas are deliberately designed so that guests can enjoy time for themselves as well as opportunities to socialise with others.

Special Offers for Women Traveling Alone

At the Lifestylehotel SAND, the team has come up with a special offer aimed at giving women traveling alone a relaxing break. In addition to a visit to the private sauna on the roof terrace, this includes the rental of bamboo bikes to explore the area around Timmendorfer Strand, as well as delicious breakfasts and dinners and a cocktail at the SANDbar.

There is also an offer for women traveling alone in East Tyrol in Austria. At the Naturhotel Outside, you can enjoy "Me-Time in East Tyrol" during March. In addition to an organic breakfast and 5-course dinner, the four nights also include a guided snowshoe hike and access to the Naturspa. The single-room supplement is not charged to travelers during this period. 

The Maldives are mainly known as an exclusive destination for couples. However, many single travellers, especially women, spend their holidays at the green luxury resort of Gili Lankanfushi. The Gili Solo Experience offers a social programme that leaves little to be desired: Breakfast and dinner at the Kashiveli Restaurant, spa treatments, a Dine in the Dark experience, a photo shoot, a sunset sailing tour, a snorkelling excursion, plus yoga sessions and other water sports activities that make it easy to socialise. 

And for those who prefer to keep to themselves: The luxurious resort and the unique nature of the island world offer paradisiacal spots and opportunities for an unforgettable solo holiday.  

A new trend, for example, are "Adults-Only" hotels for those who appreciate peace and quiet and are happy to do without a "kids' club" and "youth disco" in the hotel! Here we show you which hotels are particularly attractive for travelling in old age. Don't worry: it has nothing to do with emergency call buttons and stair lifts!

Traveling in the Later Years - What is important?

In your later years, you may not feel "old" - but it's clear that you no longer go on the same holidays you would have when you were in your 20s. Shared rooms, cheap mattresses, bad food and waiting for the night bus in the evening - when you're young, you don't care about much. Or rather, your priorities are different.

Parents with small children are primarily concerned about the well-being of their children. They need supervision, a children's pool, chips, a playground and - other children to play with. "Adults Only" does not mean that you don't like children (such as your grandchildren). But why should you spend your holiday surrounded by the screaming of children, when you finished your life of diaper changing and crying decades ago?
 

Nature, Culture and Wellness Getaways

Author Hans-Georg Pompe writes in his book "Boom Branchen 50plus" (Boom Industries 50plus) that for 90% of 50- to 60-year-olds, travelling is a top priority. Without children in the home and after many years of hard work, the main objective is to "enjoy and treat oneself". In other words, comfort is a must. Both in the journey and in the accommodation. In addition, a trip should also offer culinary and intellectual appeal.

Those in their golden years appreciate it when it is evident that the hotel industry has taken this into consideration. For example, when it comes to sustainability: "Indulging oneself" is indeed the trend - but surveys also show that environmental awareness has increased.
 

Tours and guides are important

Competent hotel personnel are also important. Visitors are happy to take advantage of guided tours and tour guides. It is quite a different experience whether you just "follow your nose" or have an experienced hiking guide next to you.

Many of the Green Partner Hotels state that they do not have a special focus on "seniors", but that there are certain things that older guests in particular appreciate. At the Weihrerhof on the Ritten in South Tyrol, for example, older guests especially enjoy using the RittenCard. With this ticket for public transport, you can get to the Rittner Horn or the centre of Bolzano without needing a car. Guests can also take various longer and shorter hikes directly from the hotel, depending on the altitude without having to climb too much. Furthermore, there is also an e-bike rental service.

Those who would like to go on guided hiking tours can go on tour with hiking and mountain experts at the Austrian Naturhotel Outside. The Tyrolean nature hotel does not name pensioners as an explicit target group, but the hotel guests are usually older than 40. Those who are still "good on their feet" at over 70 will feel very comfortable at the hiking hotel.

Popular Destination for Retirement Travel: Bad Herrenalb

A classic destination for Golden Agers is the spa town of Bad Herrenalb in the northern Black Forest. In the climatic health resort, healing water flows, there are thermal baths and a magnificent mountain panorama. When it comes to wellness and recreation, Bad Herrenalb is one of the top destinations in Germany. Numerous trips for retirees are offered to Bad Herrenalb, which are also suitable for older visitors with disabilities. Various coach tour operators offer, for example, to pick up guests directly from their own front door and then drive them to the spa resort in comfortable coaches. A tour guide takes care of everything: hotel rooms, food, and excursions - with package tours of this kind, travelers are relieved of all the hassle and can concentrate entirely on the goal of the trip - enjoyment and relaxation.

For those in their golden years who organize their trips themselves, we can recommend the sustainable Hotel SCHWARZWALD PANORAMA. The hotel offers to pick up its guests from the Bad Herrenalb train station with the shuttle service and has its own e-bike rental service to be car-free and mobile on site. In addition to a wellness treatment, guests can book cultural offers such as a guided tour of the monastery and historical tours of the old town.
 

Adults Only Hotels

In virtually every holiday region, there are now Adults Only Hotels, which are aimed exclusively at couples and single travellers without children. You can tell that you are in such a hotel simply by looking at the food. There are no obligatory children's meals, but creative creations with lots of vegetables and herbs - at the Green Pearls partners mainly in organic quality and regionally sourced.

Adults Only Hotel LA VIMEA in South Tyrol

LA VIMEA in South Tyrol considers itself to be the first completely vegan hotel in Italy. The restaurant offers magic from the plant world with mainly regional ingredients from South Tyrol. This is not only interesting for vegans and vegetarians, but also for anyone who likes to try something new on their holiday. On the breakfast buffet you will find stir-fried tofu, chia pudding, fresh fruit, smoothies, vegan spreads and much more.
The hotel is a great place to relax in nature. There is a fitting offer for this with yoga, meditation and forest bathing and a wellness area with indoor pool, outdoor pool and saunas. The hotel recommends taking the train to get there. The route through the beautiful mountain landscape is just the right way to set the mood for a relaxing holiday. Guests can be picked up by the shuttle from the Naturno train station.

Adults Only Hotel SAND on the Baltic Sea

The Lifestyle Hotel SAND is located directly on Timmendorfer Strand on the Baltic Sea (only one street separates the hotel and the beach). Although it is an Adults Only hotel, the atmosphere here is very relaxed and guests are addressed informally as friends. The hotel has a large roof terrace with a chill-out area and various saunas. Sustainability is a key feature of the hotel's style and atmosphere, the furnishings are made of natural materials, the food is regionally sourced and the cosmetics are natural and organic. At the hotel's cocktail bar, you will not only meet silver agers, but also couples on a romantic holiday in their mid-40s or single travelers who have brought their dogs along on holiday with them.
 

3 Travel Trends in Later Life for the Year 2023

Many travel journalists and travel portals have made forecasts for the travel year 2023. Three things are emerging as a trend for travel in active retirement age:
 

Exploring your own backyard

The trend is being termed "staycation". During the Corona period, for example, many Germans found that Germany and neighbouring countries such as Switzerland and Austria are very attractive travel destinations. A holiday destination that can be easily reached by car or train provides more planning security. In addition, the trust in the local health care system is higher.

Traveling in nature

The great passion for nature is also attributed to "social distancing" from the times of the pandemic. In the great outdoors, there is less need to worry about safe distances and infections. This trend is expected to continue in 2023. Mountains, forests, lakes and the sea also convey a sense of freedom and health.

Sustainable Travel

Ecotourism was already an emerging trend before Corona. Already in 2019, Germany ranked first (ahead of France and the US) on a global "ranking of countries with the most environmentally conscious travellers". However, this is primarily thanks to the younger generation (keyword Fridays for Future). According to a survey, only 38% of the "green travellers" belong to Generation X (born between 1965 and 1981) or older (born before 1965), the other 62% are younger.

Summer 2022 – A Brief Industry Summary

The hope seems to have been fulfilled. The number of overnight stays in Germany is now only slightly below those of 2019. The Federal Statistical Office reported around 49 million overnight stays for June alone. In the entire first half of the year, there were more than twice as many as in the year before. The number of international trips also increased again.

But even though it seems that way, Corona is far from history. Uncertainties due to different measures and rules, as well as concerns about cancellations, still prevailed in the summer of 2022. In the tourism analysis of the Foundation for Future Studies, almost 90% of the respondents said that Corona influenced their travel decisions. Many booked at shorter notice and placed much more emphasis on cancellation options and flexibility.

On holiday, however, guests have become more carefree, relaxed and also more appreciative, the hoteliers of the Green Pearls® partners report unanimously. Especially when it comes to the beauty of nature and the added value of sustainable vacation opportunities.

The experience of how much nature in many places on this earth has breathed a sigh of relief and recovered due to the lack of tourists has certainly contributed to the fact that many people now want to travel more consciously and mindfully. The Green Pearls® partners, who have been pursuing sustainable and environmentally friendly strategies for many years, are pleased about the increasing popularity and the new appreciation of both new and returning guests.

The Summer After – The Green Pearls® Partners Reflect

Relaxed Guests and Relaxed Measures

"The guests appreciated the break even more," is the conclusion of the team of the SCHWARZWALD PANORAMA in Bad Herrenalb. As a recognised climatic health resort, the northern Black Forest location is ideal for taking a deep breath, whether after overcoming a lung disease or in a figurative sense.

For a relaxed coexistence, the sustainable wellness and health hotel has relied on relaxed measures such as voluntary mask-wearing, distance requirements and disinfection dispensers and also offered corona tests in the hotel. Many guests were unsure about the regulations and asked questions. But light-heartedness and gratitude prevailed.

At the Baltic Sea, the focus was also on relaxation and a carefree atmosphere. Arriving and unwinding - that's what most of the guests longed for, reports Marion Muller from the Lifestylehotel SAND on the beach in Timmendorfer Strand. To this end, the hotel clearly communicated its adapted hygiene concept in advance and tried to remove the uncertainty for the guests. Distance and rules were a natural part of the 2022 summer. But Corona was far from being the centre of attention any more. Instead, the team and guests worked together to make the "SANDige Auszeit" (SANDy Time Out) relaxing and enjoyable for everyone. The guests generally dealt with the topic in very different ways, but the conclusion of the SAND team was that all of them had been "simply wonderful".

The experiences of the Naturhotel Outside in Matrei in East Tyrol show that the behaviour of the guests towards and among each other has also changed. The season was characterised by very respectful interaction. The personal responsibility that the team around hotelier Daniel Ganzer relied on was well implemented. At the same time, however, it was noticeable how the guests had a renewed desire for and enjoyment of company, after it had been rather shunned in recent years, says Ganzer. Whether in the restaurant, in the relaxation rooms or in the hotel's large natural garden, happy and relaxed faces could be seen everywhere.

Carefree Holidays - Almost like the Old Days

Corona? The guests at the Hotel Bella Vista in the Swiss town of Zermatt seemed to have almost forgotten all about it. Of course, the disinfectant dispensers are still part of the basic facilities. But it was nice to be closer to the guests again, without the insecurities and fear, describes hotel manager Fabienne Anthamatten.

Corona was no longer a big issue in the Allgäu Hotel Das Rübezahl either. There were a few anxious guests, but most of them enjoyed their holidays without any worries or concerns. The team also noted that there were more international tourists again in the popular region around Füssen, who visited Neuschwanstein Castle opposite the hotel and the other royal castles in the area. Tourism was already very similar to pre-Corona times.

On Korcula, at the Eco Aparthotel The Dreamer's Club, the summer was also reminiscent of the time before the pandemic. The guests were relaxed and hardly spent any energy worrying about Corona, Tanja Duračković says. To support this, the Dreamer's Club continues to follow the appropriate rules, provides disinfectants and thoroughly disinfects surfaces and rooms. This allowed the guests to enjoy the summer on the Croatian coast without fear.

Vacations on the Doorstep are More Appreciated

Even though international travel has increased again, Marco Arnold, owner of the LENI MOUNTAIN Apartments & Chalet, notes a clear trend towards "holidays on your own doorstep". Many guests have turned their backs on the sweltering cities and destinations in the south and prefer the cool nights and fresh mountain air far above sea level. The pandemic itself was no longer an issue for summer guests at LENI MOUNTAIN. The holiday appartments and the luxurious chalet in Sölden also offer sufficient privacy and the opportunity for more anxious guests to keep their distance, while enjoying amenities such as an in-house café or the bakery service.

At the HUBERTUS Mountain Refugio in the Allgäu, the trend of increasingly taking holidays at home or nearby is also confirmed. Many guests have returned to Balderschwang, despite the fact that travelling abroad is becoming easier, says Marc Traubel. The hygiene concept has been retained in the hotel, but masks are no longer compulsory. Of course, guests and staff may wear them if they feel safer. In the summer of 2022, the HUBERTUS team noticed that the younger generations in particular appreciated the sustainable wellness hotel and its HolisticLife concept. Awareness of mindfulness and self-care had increased significantly among the guests during the Corona pandemic, the team reports. Especially the modern and generously designed Mountain Spring Spa as well as the Ayurveda and Yoga offers were well received by the guests.

The rethinking of the Corona pandemic confirms the sustainable path that the Green Pearls® partners have been following for years. Finding a balance between economic use and protection of nature through long-term and future-oriented planning is not only good for the environment, cultural preservation and the people in the region, but also the right way to deal with crises. The consistently positive booking figures and the increasing demand prove the hoteliers right during this (almost) normal summer.

Preserving historic buildings and protecting surviving structures offers residents and travellers the opportunity to reach shops on foot. City centres remain less (mostly) congested or even car-free, which helps to prevent CO2 emissions from increasing further. But that's not all: old buildings, provided they are well maintained, are considered particularly sturdy. After all, they have already survived several centuries. In addition, demolition and new construction mean many times more harmful emissions.

Preserving medieval buildings therefore conserves resources in the long term and also contributes to the local community's sense of belonging. Apart from that, the historic old towns preserve a large piece of history and culture, as well as the old construction and architectural knowledge of those times.

In this newsletter, we present seven old towns worth seeing that can be perfectly combined with a sustainable stay in one of the Green Pearls® hotels.

To Bolzano by Cable Car

The old town in Bolzano, South Tyrol's capital, is well worth a visit. For guests of the Hotel Weihrerhof, the APIPURA hotel rinner and the ADLER Lodge RITTEN, Bolzano is easy to reach by cable car, and with the RittenCard even free of charge. With its traditional and modern shop windows, the town at the gateway to the Dolomites surprises and invites you to take an extended stroll. 

In the centre is the fruit market, which Goethe also visited with enthusiasm on his trip to Italy in 1786. Bolzano's cultural offerings are also impressive. There is a large selection of museums and theatres. The Talfer meadows in the centre of Bolzano are a "green oasis" and a popular meeting place for young and old. They begin not far from the western end of the pedestrian zone. Those who want to explore Bolzano a little further off the beaten track can follow the insider tip of the Hotel Weihrerhof and visit the Runkelstein Castle with its unique frescoes.

Füssen - Royal Castles from a Fairy Tale

Not far from Hotel Das Rübezahl lies the romantic old town of Füssen, Bavaria's highest town. With its more than 2000 years of history, it invites its visitors to wander through the medieval alleys, admire historic and lovingly restored buildings and visit the old city wall. But above all, Füssen is famous for its royal castles. 

The three castles Neuschwanstein, Hohenschwangau and the Hohe Schloss (Schloss is German for castle) in the old town look like something straight out of a fairy tale. The Benedictine monastery of St. Mang is also well worth a visit. Neuschwanstein Castle, by the way, can be easily enjoyed from the hotel's outdoor pool. Some of the rooms also have a view of the castle. And an overnight stay in the redesigned romantic suites creates a real fairy tale atmosphere. 

Picturesque Old Town Baden-Baden Around the Collegiate Church

Some places are simply magical. This is also true of the picturesque old town in Baden-Baden, which frames the Collegiate Church with its winding alleyways. Small boutiques, goldsmiths, antique dealers and wine producers line up here. As you stroll along the centuries-old cobblestones, splashing fountains and romantic staircases around every corner tempt you to take a short break. If you haven't had enough of medieval history yet, you should visit the 12th-century monastery of the Cistercian Order nearby.

The starting point for excursions into the past, but also into the nature around Baden-Baden and the town of Bad Herrenalb, which is also worth seeing, is the sustainable Hotel SCHWARZWALD PANORAMA. From here you can also start hiking tours on the most beautiful German hiking trail the Panoramaweg, visit the Alt Schloss zum Hohenbaden or spend a few hours in the Frieder Burda Museum. Afterwards, relaxing in the spacious spa area or over a gourmet dinner feels even more well deserved.

The Hanseatic City of Lübeck – A UNESCO World Heritage Site

Lübeck was founded as the first port city on the Baltic Sea as early as 1143. The old city centre is surrounded by water and has been a UNESCO World Heritage Site since 1987. A stroll across the old town island reveals past architectural monuments from more than eight centuries ago - it is like a journey back in time. The image of the port city is characterised by the variety of protected buildings, the brick architecture, the town houses, the collegiate courtyards and the churches. 

Culturally, Lübeck has a wide range of museums, theatres and events to offer. To immerse yourself in the city's exciting history, the team at Lifestylehotel SAND recommends the Hansemuseum. The hotel is located just 25 minutes out of town in the popular holiday paradise of Timmendorfer Strand. The "Adults only" hotel is conveniently close to the sea, so extended walks along the beach start almost directly in front of the door. In the evening, you can enjoy the relaxed Nordic flair on the roof terrace.

View Over the Old Town Erlangen From the Tower of the Huguenot Church

Erlangen is considered the smallest large city in Bavaria. The foundation stone of the historic city centre also formed the basis for the construction of the Huguenot Church in 1686. The Creativhotel Luise insider tip is that the church's tower offers the best view over Erlangen. The sustainable hotel actively promotes a green Erlangen. But it does not stop at environmental protection. Only recently, hotel manager Ben Förster opened Marga's Lädele, a 24-hour food vending machine that fills a gap in the supply of its own neighbourhood. 

The Creativhotel Luise also recommends a walk through the narrow streets of the old town, where there are many small restaurants and unique shops, for example the paper shop in Wasserturmstraße, which many customers call the "most beautiful shop in Erlangen". Other recommendations from the hotel are the castle garden and the botanical garden, both within easy walking distance.

Korcula – In the Footsteps of Marco Polo

The small Croatian town of Korcula is often called "little Dubrovnik". This nickname is no coincidence. The medieval walled old town has the same Venetian-style buildings with typical red roofs as Dubrovnik. In the city centre stands St Mark's Cathedral, an impressive Gothic and Renaissance church. During a visit to the town museum, visitors can learn more about the history of Korcula, for example about Marco Polo. 

Some say that the famous traveller from the 13th century was actually born here. Korcula can be reached from the Eco Aparthotel The Dreamers Club in a few minutes by bicycle. The bicycles are available to hotel guests free of charge. If you get hungry after a long stroll through the city, follow the hotel's recommendation and stop at the Aterina restaurant.

One of Europe’s Oldest Cities: Stari Grad

Stari Grad translates as "Old Town" and is actually one of the oldest in Europe. As the second largest Croatian town on the Adriatic, Stari Grad was founded as early as 384 BC. The narrow streets are lined with typical old stone houses.

In the town museum, visitors can discover more about the culture and history of the harbour town. Right next to the museum is Tvrdalj Castle, which once served as a defensive fortress and is also open to interested visitors. The plateau behind the town has been a UNESCO World Heritage Site since 2008, and in 2017 the 2400-year-old place was nominated for the "Best European Destination 2017" award. From Maslina Resort it is only a 6-minute drive to the "Old Town". After a long day on their feet, guests of the luxurious resort can relax in the Mediterranean Pharomatiq Spa.

More information about the sustainable hotels from which the picturesque old towns can be explored can be found at Green Pearls® and the hotel's respective websites.

Today: Marion Muller from Lifestylehotel SAND in Timmendorfer Strand

A Rocky Road to SAND

Marion Muller laughs a lot during the interview. Especially when it came to what her first thoughts were when she bought the old Hotel Zum Timmendorfer Hof. At that time, she and her husband were still far away from today's sustainable SAND concept. First of all, they had to survive. Nevertheless, one little idea like this about a sustainable concept was always part of the equation.

Green Pearls®: Dear Marion, thank you for taking the time to take us on your journey to becoming a sustainable hotelier.

Marion Muller (Lifestylehotel SAND): It would be my pleasure. We have to talk about these topics and we also really want to.

GP: What are the three words you would use to describe the SAND?

Marion: I have four for you. Because I can' t do it with less than four. *laughs* SAND, the word stands for “sand aspires natural design”. And we don't just have the design now. We also do it: “sand aspires natural doing”. And these are four simple letters that we use to define everything we do, and that is for us sustainable lifestyle. 

GP: How long have you and your husband been hoteliers?

Marion: We bought the hotel in 1995. It's a hotel from the 1920s. So, you can just imagine what comes next. *laughs* It was in dire need of modernization and renovation, of course. But we wanted to be independent and said, "Okay, we can pay for that; we'll buy it." From then on, we were hoteliers.

GP: And how long have you been interested in sustainability?

Marion: My background is in tourism. I studied tourism and was employed at a time when mass tourism was normal. Suddenly, you could organize group trips of 30 people to China, travel affordably to America. We still see that today: the flight to Mallorca doesn't cost much. 

And that time gave me food for thought. I was always of the opinion that nature wants to be appreciated the way it is. If we all travel everywhere and carelessly "trample around", then impressions and people on site are no longer authentic. Then what we see there is no longer as it was. But, when you depend on this branch and engage in tourism, it is always a dichotomy between economic necessity and the impact on the natural environment and surroundings. I've always been moved by that.

Sustainable. Almost from the Beginning. 

GP: What was the very first thought when you saw your hotel for the first time?

Marion: Oh my god, a lot needs to be done here. *laughs*

GP: When you bought the hotel, did you already have the idea that it would be a sustainable hotel? Or did that come later?

Marion: When we bought the hotel, it wasn't clear to me that we wanted to go down this path. We also first had to fight for economical survival. You can't say: Hey, I'm going to invest a lot all at once because I have this idea. It has to happen slowly, it has to develop. But inside we were already ready to go in this direction. You just have to think about what's feasible first. 

GP: Was there a decisive moment when you finally decided to create a sustainable hotel?

Marion: There was. We had about 25 rooms when we bought the hotel and this was not profitable. Something had to happen. So we invested and added 12 rooms to our house. At the same time, we said to ourselves, okay, if we're going to invest now, we want to do it sustainably or efficiently. At that time, it was mainly about energy efficiency, less about the other aspects of sustainability.

The second key experience came from the fact that we were already very well booked, but there was never enough left over to invest. That was the point where we decided we had to act. We had to say goodbye to the traditional hotel in order to align our concept with a specific target group that supported our philosophy. So we completely modernized the hotel with the support of external consultants. The SAND was born. That was in 2012. It took a while from '95 to 2012. But then it really took off.

Challenges and Wishes for the Future

GP: Where do you see the next big challenge now?

Marion: The implementation of sustainability is always a challenge. We are not a hotel that sets itself up completely as an organic hotel or eco-hotel. We are called SAND Lifestyle Hotel. That is also important to us because our guests should also have a certain level of comfort and want to feel relaxed on holiday. I would never walk through the hotel while pointing an accusing finger. It works differently. We want to convince the guest and take him with us, and the guest also takes us with him by giving us hints and ideas.

I would just call it thinking and questioning. Think about what you're doing – without pointing fingers. And that's a huge challenge.

GP: What makes a sustainable hotelier for you? Would you describe yourself as a sustainable hotelier?

Marion: Yes, with heart and soul! We have seen a development from energy efficiency to other sustainability issues. For example, it's about social sustainability in terms of employees. That is and remains an important topic. We have a company pension plan, give employee benefits and provide employees with cars. We want everyone in the SANDteam to be well positioned in their private lives and at home as well, and we want to give them the so-called work-life balance.

I would also like to actually encourage our partners to be sustainable. In recent years, this topic has always been on the table and suddenly everyone is sustainable. For us, the challenge now is to find those who are pioneers of sustainability at Green Pearls®. I always question: which partners live our thoughts authentically, can support our efforts and expand the network? I see this as a challenge in the business environment.

It is important to me to also show colleagues ways of acting sustainably in a business sense. It is very important to me to encourage small and medium-sized companies in general to consistently implement sustainable ideas, even if this means an extra effort in addition to the "core business". There are concrete examples of how you can develop your niche in the hotel sector, in which you can then be a pioneer. That, too, is part of sustainability for me.

GP: And that's when you would say that this thinking, this taking people by the hand and taking them with you, that's what makes a sustainable hotelier for you?

Marion: Yes, and to live that as well. 

GP: What do you wish for the future?

Marion: In the hotel industry, future-oriented thinking also means thinking differently, not remaining rigidly in one's tradition, but looking to the right and to the left.

Not imposing, but listening carefully. This can also bring surprises.

Adapting to how someone actually wants to travel. Sustainability is simply a must. There's no getting around it.

Authenticity and standing behind it are very important. You should not play a role. In the past, we used to say that the hotel industry was the next best thing to the circus. It shouldn't be. We are service providers and wish fulfillers at eye level with our guests. This includes communicating with guests and asking them what they actually want, what we can give them, and how we can improve and position our product. And that's what everyone in the industry should do.

GP: Thank you very much for your honesty and openness!

About the Lifestylehotel SAND

The Lifestylehotel SAND is located on the German Baltic Sea coast in the popular holiday destination of the Timmendorfer Strand. With its clean design and fresh, SANDy ideas, the Adults-only hotel delights its guests. Whether wellness, weekend break or active holiday: everyone will find what they are looking for at the SAND.

Pioneers of sustainability at Green Pearls®

Under this theme, a variety of hoteliers and hosts will have their say in the near future, sharing their thoughts on sustainability and sharing their stories. This series of interviews is ongoing and will be published every two to three weeks. In the second part of the series, you can look forward to Marc Traubel from HUBERTUS Mountain Refugio in Allgäu.

No matter whether the sun is blazing from the sky, it is raining or snowing, the weather protection sail in front of the exclusive rooftop sauna protects visitors to the sauna and those seeking relaxation. Another advantage: the relaxation oasis on the roof is now protected from views from levels above. So the intimacy of the private sauna is preserved a little longer, while you snuggle up with your loved one on the comfortable deck chairs.

Green Pearls® hoteliers are also facing a new challenge. The rooms should be warm and in the spa area guests should be able to forget their own worries for a moment. At the same time, in the face of the climate crisis and rising energy costs, rethinking and action are urgently needed.

Sustainable energy concepts and creative solutions

The hotel sector contributes about 4% to the current consumption of energy resources. Savings are an inevitable step here as well. For our Green Pearls® partners, sustainable business in harmony with nature is in their DNA. In view of the current situation, they are implementing more sustainable energy concepts and creative solutions as a matter of course.

Even though the hotel sector represents only a small share of energy resources consumption compared to the manufacturing industry, it has a high potential for savings, especially in the spa area. Here, saunas, swimming pools and steam baths are constantly heated. The room temperature is higher and the lights burn longer than in the rooms. The Green Pearls® partners are aware of the high energy consumption, so they have emphasised energy-efficient concepts within their sustainability strategies from the very beginning. For the coming winter, almost all of them are planning to further adapt to the gas shortage and the current situation.

Book Spa areas exclusively and save energy

Under the motto "Weihrerhof goes green", a sauna at the Hotel Weihrerhof on the Ritten already remained unused during the summer. The Pichler family had decided to do this due to the high summer temperatures. And in winter the sauna times are shortened and they only run when they are actually being used.

The Hotel Bella Vista Zermatt has taken a similar approach. In summer, it opened the spa area only on request, thus reducing electricity consumption. For the upcoming winter, they are planning to reduce the spa hours or to start up only one of the two saunas. With a wealth of experience in the short-term, flexible implementation of new measures from the Corona crisis, the Bella Vista is optimistic about the upcoming winter season.

The Shepherd's Cart sauna at Hotel Okelmann's in Warpe, Lower Saxony, is also only heated when guests book it in advance. This efficiently conserves resources. The hotel's hot tub must also be booked individually in advance. Only then is it heated. Not with gas, however, but with dead wood from the hotel's own forest area.

Instead of a shepherd's cart, guests at the lifestyle hotel SAND on the Baltic Sea coast can expect a rooftop sauna with a view over the surrounding countryside. This sauna is only heated by prior arrangement and can then be used exclusively, and not only since the impending energy crisis. In addition to the exclusive operation of the sauna, the SAND also ensured optimal insulation during the construction of the building in 2017 by installing Cero sliding doors, among other things. There are also plans to heat and cool the Sunny Side building with geothermal energy and to build a photovoltaic system.

Customised Building Technology

At Hotel Das Rübezahl in Bavaria, nothing stands in the way of hotel operations, even in the event of a gas shortage. The pool and outdoor pool are already heated exclusively with waste heat from the hotel's own cold storage facilities. The regulation of the sauna, among other things, is adjusted manually by timers. In the future, an automatic system will adjust such energy-intensive facilities to the individual outdoor temperature and usage at specific times.

One such automatic system is Spa Control, which has been in use at Gut Nisdorf for several years. With the help of motion detectors, Spa Control only switches on the lights and sauna when someone is in the corresponding area. It was important to the team of the estate that the guests can use the wellness area in the afternoon without restrictions and without prior appointment. Nevertheless, energy should not be consumed unnecessarily.

Innovative and sustainable concepts

With modern and energy-saving technology, the Rehlegg also sets an example in the field of energy efficiency. The outdoor pool receives its heat via a solar thermal system, and already 50% of the electricity demand can be covered from the hotel's own production. In order to be prepared for the future, the Rehlegg is planning a photovoltaic system.

Electricity from the hotel's own solar system, two of its own combined heat and power plants for energy and heat - at the HUBERTUS Mountain Refugio, the energy concept is designed for sustainability from front to back. Of course, this also includes the newly built Mountain Spring Spa.

Underneath the plunge pool in the sauna area and the natural bathing lake runs a collector field with cooling liquid. The coolness recovered there makes it possible to lower the floors of the saunas from up to 60 °C to comfortable temperatures. In winter, this system ensures that the plunge pool does not have to be heated up separately and does not freeze over.

Thanks to the modern shading system in the HUBERTUS, blinds darken the hotel rooms and the spa area under certain conditions. In summer, this means that the spa needs to be cooled almost 30 % less.
 

Water from sustainable sources

The view of the HUBERTUS is characterised by the water that surrounds it in the form of an infinity pool, the diving pool and the natural bathing lake. The water used for this comes from the hotel's own mountain spring. This is also where the hotel gets the water for the gardens and the toilets in the spa area. The waste water is transferred via the regional sewage treatment plant in the valley to relieve the Balderschwang spring.

The Green Pearls® partners are looking ahead to winter with creative and innovative ideas. Guests can rest assured that everything is being done to reduce energy consumption and, at the same time, provide them with a relaxing stay. More information about the hotels, their sustainability concepts and initiatives can be found at www.greenpearls.com and on the hotels' websites.

Click here to go to the (german) magazine website where you can order the magazine.

In addition, you are travelling in an environmentally friendly way. So, it's no surprise that many of our Green Pearls® partners are experts when it comes to planning cycling tours in their area. Bikes can often be rented directly at the hotel or nearby. In addition to normal bikes, there are also more and more e-bikes on offer. Just the thing for those who want to try it out on holiday. How about an extended tour through northern Italy? Or a racy downhill ride on a mountain bike?

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From the and Chalet Directly onto the Cycle Path

The Austrian town of Sölden is a true biker's paradise. There are no less than 43 routes on offer that will inspire both beginners and ambitious mountain bikers. The tracks, routes, and tours with different levels of difficulty are all part of the Bike Republic Sölden, a bike project founded in 2015, which in addition to the ecologically constructed trails also cares for a lively biker culture in the Ötztal.

From the Leni Mountain Apartments & Chalet you can directly access the trail network. Gentle trails, rapid descents, and challenging climbs ensure that a biking holiday is never boring. A highlight is the ascent to the Rettenbachferner. 2800 metres high, the mountain is the highest paved destination in the world.

Starting this summer, a beginner's and practice line begins at the front doors of the Leni Mountain Apartments and the popular Leiterberg Trail passes right by the chalet. By the way, Leni Mountain is well prepared for bikers of all kinds. As a certified bike accommodation, it offers lockable storage facilities, a washing area, tools, repair kit and everything else your heart desires.

On the Trail of the Romans in South Tyrol

The Adige cycle path follows the course of the river all the way to Verona and also passes the Hotel La Vimea in Naturno. But you don't have to cycle the entire trail, the section to Merano is only a few kilometres long, so the tour is also worthwhile for cyclists who are simply looking for a relaxed lap.

The route follows the Via Claudia Augusta, the old Roman connecting road between north and south. Emperor Claudius extended it from the routes laid out by Emperor Augustus in 15 BC. Today it is being rediscovered as a cultural axis that can be explored on a cycle tour along the sights and orchards. The Via Claudia Augusta is also popular as a long-distance hiking trail from the Danube to the Pos plain.

The holistic vegan Hotel La Vimea can serve either as a starting point or as a place to relax after crossing the Alps. Yoga, wellness and creative vegan cuisine provide well-deserved relaxation after the bike tour.

Go with the Flow Along the Weser Cycle Route

In Lower Saxony, you can also cycle alongside a river. The Weser Cycle Route is the most popular long-distance cycle route in Germany (ADFC Cycle Tour Analysis 2022) and invites you to summer cycling tours on both sides of the Weser for almost 520 kilometres. If you don't want to cycle the entire route from Hann, Münden to Cuxhaven, will also be reward you with great river views, idyllic floodplain landscapes and historical sights.

Okelmann's in Warpe is only a few kilometres from the Weser Cycle Path and therefore a wonderful retreat for a few days' break. In the midst of the fields, you can relax your tired limbs in the shepherd's cart sauna or the wooden whirlpool. Yoga classes provide a welcome balance to cycling.

Always a bit of Baltic Sea

Another long-distance cycle route that literally passes by the front door of a Green Pearls® partner is the Baltic Sea Cycle Route, which stretches from Denmark to Poland and beyond. Starting from Timmendorfer Strand, you can explore the surrounding Baltic coast along this route. It follows along the steep coast, windbreaks and coastal forests characterise the landscape and the salty air reminds you that the Baltic Sea is always only a short distance away.

In addition to the route along the coast, there are also cycling tours inland, for example with the Priwall ferry across to Mecklenburg-Western Pomerania, to Eutin Castle or along the Trave to the Hanseatic city of Lübeck. The Lifestylehotel SAND is an ideal starting point for this. Firstly, the wellness offer is just perfect after the tour through the amazingly hilly landscape. And secondly, the hotel cooperates with the bicycle manufacturer myBoo. Guests of the SAND can rent bamboo bikes on site and explore the area in style and in an eco-friendly way. In addition, the purchase of each bicycle directly finances a school in Ghana. Sustainability across all levels!

Some distance east, around 18 kilometers away from the Hanseatic city of Stralsund, lies Gut Nisdorf, yet another green pearl on the Baltic Sea Cycle Route. Guests of the sustainable manor located directly at the Bodden coast can take a ride on the tour section from Fishland-Darß-Zingst to Stralsund and Rügen and actively explore the richly varied coastal region.

Pure Nature in the Spreewald Biosphere Reserve

When people talk about the Spreewald, they often think first and foremost of canoeing, paddle boats and boat trips. But the region can be explored just as well from another perspective: from the saddle of a bicycle.

Directly opposite the Strandhaus Boutique Resort & Spa Spreewald, you can rent bicycles or e-bikes and get going. From Lübben, you can join the well-developed network of cycle paths. One of the best-known routes is the Gurkenradweg (Cucumber Cycle Path), which is identified by a cycling cucumber on the signs! Low gradients, well maintained cycle paths, and only a few sections on busy roads make the path ideal for families and cyclists looking for a relaxed tour. In total, the Gurkenradweg winds its way through the biosphere reserve for about 260 kilometres. However, it can also be wonderfully explored on the sections around Lübben. There are always shortcuts or detours that lead back to the hotel.

There you will be greeted by lovingly tended gardens, a panorama sauna and authentic Spreewald cuisine.

By Bike through the Black Forest

The SCHWARZWALD PANORAMA has been awarded the Bett+Bike label by the ADFC and has proven to be an ideal base for cyclists to explore the Black Forest on two or three wheels. Guests can park their bikes at night in lockable shelters, there are repair kits or, if necessary, information on where to find the nearest bike repair shop. And drying facilities are available for wet clothes or equipment.

After a hearty breakfast with regional and seasonal products, you can now even rent e-bikes directly at the hotel. Our Green Pearls® tour tip: the loop through the Albtal nature reserve, through the Holzbach valley and the Maisenbach valley. Along the three valleys and streams you can explore the landscape and nature of the northern Black Forest. You should plan for just under half a day, after all it's all about being on the move slowly, enjoying and relaxing. After a leisurely lunch, you can either add a second tour or return to the hotel and spend the rest of the day in the spa area with its large sun terrace, reenergising with a yoga session, or enjoying a massage.

Explore the Rhön with a tour guide 

Those who don't like to explore the unknown trails on their own and would rather take a hike with a professional guide can join Daniel Albrecht on a tour from the Biohotel Sturm in the Rhön Mountains. He knows all the trails in the region inside out and leads his guests on tours through the varied landscapes of the Rhön region that suit their level of difficulty. Guided MTB Tours are available as single tours as well as in a group. 

The newly constructed Garden Rooms of Biohotel Sturm, with views into the greenery and direct access to the natural swimming pond, extends the experience of nature to the next morning.

Cycling tours can be undertaken from many of our Green Pearls® partners. Whether in the mountains, by the sea or along the river, whether by mountain bike, touring bike or e-bike: the surroundings are best explored on two (or three) wheels. Slowly, mindfully and in harmony with nature.

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ALLERGY-FRIENDLY VACATION WITH GREEN PEARLS® PARTNERS

Unfortunately, the peak season for allergy sufferers begins when the sun shines longer, flowers bloom and everything turns green. More than 60 million people in Europe are affected by allergies. Find out, where you can have a relaxed holiday despite the allergies. 

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TIPS FOR A SUSTAINABLE HONEYMOON

Consciousness for a sustainable lifestyle is increasing all the time. And that also has an impact on weddings and honeymoons. We have collected some tips and accomodations, how and where you can spend your honeymoon as sustainable as possible.

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BRING THAILAND INTO YOUR HOME? VERY EASY WITH THE RECIPE FOR A CHAO NA BOWL

Thai food is colourful. From many influences, the Thais create delicious dishes with local ingredients. You want to try this too? Then this recipe from Keemala is perfect for getting started with Thai cuisine.

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FRILL-FREE NATURAL COSMETICS IN HOTELS  

One of the easiest ways to make your life more sustainable often starts in the bathroom. There are now so many great alternatives for shampoo, shower gel, make-up and the like that you’ll hardly notice the change! Our Green Pearls® partners are showing the way. 

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The packaging of Sea Me GmbH  products such as soaps and lotions can be returned, cleaned and refilled. To this end, the company launched zerooo: Packaging (mainly glass bottles) can be submitted at more than 900 shops in Germany and Austria.  

Read More 

Heidelberg wants to become Germany's first circular city through an urban mining project. The project was presented at the Greentech Festival in Berlin over the weekend.

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Podcast recommendation: In their new podcast, Louisa Dellert and Markus Ehrlich investigate true crimes against the environment, people and animals. Worthwhile for all fans of true crime and climate podcasts. Unfortunately, it is only available in German. 

Start Listening

Experience Italy by train. For this you can choose from numerous, beautiful routes with partly historic trains, which invite you to slow down and enjoy the view.

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The scenario described above is not uncommon. Thanks to hotel apps and the like, guests can check in quickly and contactlessly, call up information from the digital guest information centre or book spa offers. Direct contact with the team for extra requests or service enquiries is also possible and convenient. Another advantage: thanks to digital applications, there is no need for guest folders, countless brochures, or information leaflets made of paper and plastic. Hotel apps therefore not only ensure a pleasant, relaxed stay, but also help protect the environment. So it’s no wonder that many of our Green Pearls® partners rely on apps, web applications and in-room tablets. 

One-Stop Shop - The Hotel App with Digital Guest Information Folder

Whether self-programmed or developed with existing providers: It is hard to imagine many Green Pearls® hotels without a Hotel App. For example, additional packages at Berghotel Rehlegg can be booked via the “Gastfreund” App. The current evening menu can also be called up from the room or on the go. A QR code within it also details where the food has been sourced from.

The ADLER Lodge RITTEN Web App offers enquiry options as well as the guest folder in digital form with information about the hotel, the room and the surroundings. It also links the various ADLER hotels so guests can already begin to think about their next trip. 

The HUBERTUS Mountain Refugio Allgäu has a similar system: Book activities, make extra requests, read the daily newspaper or do some research on excursions or day trips? All conveniently possible in an app. On the Baltic Sea, at the Lifestylehotel SAND on Timmendorfer Strand, outdoor saunas, bamboo bicycles from myBoo or the SAND sleeping beach chair can be booked via a smartphone app. A digital check-in/check-out service is also being introduced.

The Croatian Maslina Resort has its own app where hotel guests can not only learn interesting facts about the region and the hotel; they can also find their room key, book restaurant seats or treatments at the Pharomatiq Spa - and learn a little Croatian!

Other hotels, however, use their app purely as an information portal. The Océano Health Spa Hotel on Tenerife, for example, offers its guests everything they need to know about the hotel and the island in one place, so that they can enjoy a relaxing stay without having to lose themselves in endless research about excursion options. 

The Personal Digital Concierge - In-Room Tablets and Web App

Instead of relying on guests to download an app, the team at Naturresort Schindelbruch opted for a different solution. Tablets with the guest information folder and other functions are available in the rooms. Regardless of whether guests have your own smartphone, they can access information and services such as cancelling room cleaning. For those on the move, there is a browser-based web app that mirrors the interface of the in-room tablet.

Tablets are also part of the basic room amenities at the SCHWARZWALD PANORAMA in Bad Herrenalb, which guests can use to get an overview of the hotel and its surroundings.

Collecting Steps and Discovering Trails - Cooperation with External App Providers

It is not only in-house hotel apps that offer our partners' guests greater convenience. The ROMANTIC Boutique Hotel & SPA in Lithuania motivates its overnight guests to walk new trails with the help of an app. Via the #walk15 app of a Lithuanian start-up, the hotel invites its guests to take part in a walking challenge. To increase motivation even more, there are rewards for step goals achieved!

The Paradiso Pure.Living and LA VIMEA in South Tyrol also do not rely on a classic hotel app. Instead, the hotels cooperate with the outdoor navigation app Peak Visor. Guests can register with Peak Visor free of charge for the duration of their stay and use the app to plan their hiking routes in the Dolomites, navigate offline and identify mountain peaks. The cooperation also resulted in a compilation of the top hiking routes around the Paradiso Pure.Living Hotel. 

Not Only for the Guests - Hotel Management via Mobile App

In addition to the advantages that digital applications offer hotel guests, the benefits for the hotel's management should not be underestimated. Here, Puri Dajuma is in the process of setting new standards. They realised that currently no app available on the market could really meet the needs of medium-sized hotels. Without further ado, they developed their own management app. They have been using it for two years now and are in the process of releasing it for other hotels.  

Apps, tablets and web applications have become an indispensable part of everyday hotel life. What at first sounds like making guest services more impersonal is, at second glance, a win-win situation for guests and staff. Many small issues can be solved in the app or online, leaving more time for personalised customer care and a relaxed holiday.

Green Pearls® Partners with digital Services 

‘Roof top feel well’ under the stars

The rooftop terrace with an outdoor sauna and observation deck was supplemented by an additional attraction and offers a special outdoor sleeping experience: the roof top feel well area now features a sleeping basket from the company livbe.de, where guests can spend the night in the open air. Cozy blankets included. 

Into the digital future 

The SAND invested into new technology and launched the digital check-in. Thus, guests can prepare for their check-in in peace and quiet from home and start their vacation at the reception without a madness of paperwork. A straightforward, state-of-the-art and time-saving solution to the registration process. Furthermore, the SAND team uses the Gastfreund app, which acts as digital and always up-to-date guest information, and reduces the need for the previous electronic hardware provided by suite pads in the rooms. 

Green Initiatives 

The SAND continuously aims to advance in its sustainability efforts and is committed to this at a European level as well. Its participation in the Tourban Acceleration Program  is part of this initiative. This project looks at food waste and food supply chains in hotel and restaurant operations. The initiative seeks innovative solutions to the challenges of European city tourism and to improve the sustainability of businesses. More SANDinfo as well as there is on the homepage of the hotel. 

The article is only available in English.

Fabienne Anthamatten – Large and small building blocks for a sustainable future

Since 2010, Fabienne Anthamatten has been the manager of Hotel Bella Vista Zermatt and is the third generation to run the hotel. Today, the hotel has 21 rooms and a wellness area - a modest family-run business with a breathtaking view of the Matterhorn. Fabienne has been committed to sustainable action in everyday hotel life from the very beginning. The cornerstone for this had already been laid by her parents. Separating waste or, better still, avoiding it altogether and only taking as much food as she could actually eat, these are the memories that shaped her childhood. Fabienne and her two sisters helped to collect fruit to make jam - everything was recycled, be it from an animal or a plant. For Fabienne, what lasts has value. Added to this is her love of nature and the region. 

This is also evident in the hotel business: At Hotel Bella Vista, electricity is generated from hydroelectric power, regional products are used, at breakfast, the eggs come from the hotel's own chickens and unnecessary packaging and plastic bottles are now completely avoided. With her place on the board of the Zermatt Hoteliers' Association, Fabienne is also committed to sustainable action, sometimes even against long-established traditions. With her many ideas, both big and small, she is laying the foundation for a sustainable future. In the region, in her business and in her family. In her private life, the nature-loving hotel manager spends a lot of time in the mountains. This includes an annual trip to the Gorner Glacier to measure how far it has receded. These moments, when climate change is so clearly visible, encourage her to act responsibly with resources and to prioritise what is essential.

Elena Scalambrin - With enthusiasm for family history

Elena Scalambrin, head of the Relais del Maro in Italy, together with her mother, has turned their family estate into a real gem. For many generations, Elena and her family have lived in the small Ligurian village of Borgomaro, in the hinterland of Imperia. The family worked as cobblers, innkeepers or butchers and were always a part of the village community. Elena and "La Mamma" have experienced many beautiful moments of their lives within the walls of these residences and can tell secrets and anecdotes about every room and corner. When the family-owned properties were in urgent need of renovation, Elena decided to transform them into a hotel spread over several buildings - an Albergo Diffuso. In 2012, the Relais del Maro came to life and has been delighting guests with its exciting blend of tradition and modernity ever since. 

The guests' well-being is the top priority here. "We always have the best possible result and environmental friendliness in mind," says Elena. And this is very clear throughout all of the many small details. The Relais del Maro strives to select organic products from Liguria and lower Piedmont. The water for irrigation and the pool comes from an artesian well and even the cleaning products used are 95 % environmentally friendly and biodegradable. However, the wonderful food from "La Mamma", the many stories from the village and the warmth of the hostesses are what the guests of the Relais del Maro remember the most.

Marion Muller - Entrepreneur and visionary 

During her tourism studies, Marion Müller already recognised the importance of sustainability for the travel industry. She was involved in various projects for further development and decided to work within low-impact, sustainable tourism herself. With the acquisition of a property requiring refurbishment and modernization at Timmendorfer Strand, Marion Muller and her husband Lambertus were able to realize their own vision of a green hotel with a focus on modern lifestyle, sustainability and naturalness. Thus, the Lifestylehotel SAND was born. Bit by bit, the green vision became reality. The SAND is now using Geothermal Energy and is planning to install a photovoltaic system in the future. Thirty-four new rooms and a completely new interior design with mostly natural materials make the SAND an ecological but unique retreat with a certain "lifestyle". Back then, as today, socially responsible corporate structures played just as important a role in the selection of partners as environmentally friendly production. 

A sense of composure and awareness of being entrepreneurs rather than underachievers always helped Marion Muller when things did not go so smoothly, and this certainly includes the pandemic. As an independent entrepreneur and "doer", she endeavoured to see the crisis as an opportunity and has reconsidered and revamped the hotel's processes. This has led to new ideas, such as integrating suggestions from employees via team workshops, and encourage the kitchen team to become more aware, to do even more themselves, as well as to be proactive about food and waste reduction. In addition, the program also includes an own herb garden. For some time now, another inspiring woman has been at Marion Muller's side. Yvonne Bork has been taking care of the operational business as director for about a year now, allowing the hotel manager more time for public relations, pushing the green hotel concept and for private freedom. In her private life, Marion Muller is also committed to people, the environment and animals, for example through the Whale and Dolphin Conservation (WDC) organisation, which campaigns for endangered porpoises. Whether it's new concepts for the hotel or private matters - Marion Muller certainly never runs out of ideas.

Tanja Duračković - Pioneer with a passion for nature

Tanja Duračković is the managing director and the founder of Adriatic Pearls, a company which owns the Eco-Apartments Hotel The Dreamers' Club and the Natural Design Apartments Sunshine with pool in Lumbarda on the island of Korcula. Tanja loves nature. Fresh air, the sea, ecologically produced food from the region, the stylish design of the wooden and stone houses and a laid-back way of life—to her, that's luxury.Over a decade ago, the Croatian vacation home market was swamped with unappealing rental homes being marketed by somewhat untrustworthy operators. Tanja identified a niche in the market of authentic and charming vacation homes offering quality services—and that was the birth of Adriatic Pearls. A business offering personalized, beautifully designed (and later on eco-friendly) summer residences right on the beach. 

Soon after, she bought her first apartment house, the Natural Design Apartments. A fewer year later, she became allergic to everything that was plastic. Another motivator to build an all green, all natural, toxic free home. It was something that she could integrate even more out of her love for the Adriatic coast. A place not only environmentally friendly, but a space to unwind and recharge at the same time. She purchased an old derelict house located above the marina in Lumbarda, fully renovated it and reopened it as an Eco-Apartment Hotel called The Dreamers' Club. A thoroughly sustainable retreat emerged. Somewhere one can dream, relax or simply make memories. With her commitment, Tanja Duračković aims to encourage others by following her initiative and further developing the market for green, healthy and ecological vacation homes.

The Okelmann's Sister Duo

There are two women at the helm of Hotel Okelmann's. Maren and Kristin Okelmann run the traditional hotel, which is now in its fifth generation of family management. Both sisters are experts in their field and learned their trade in other hotels before they returned home to their parents' beloved business. For generations, people and the earth have been at the centre of everything the Okelmann family does. "Our passion is to bring people and nature together. Not only in the house and kitchen." This statement also nicely sums up their philosophy. Maren is a trained sound massage therapist and yoga teacher and passes on her knowledge to guests in the form of regular courses and retreats. A brand-new yoga room is now also part of the Okelmann's offering. 

The sisters have taken a lot of time for new ideas and visions to make Okelmann's a real feel-good retreat and place full of warmth and welcoming. A completely sustainable concept included! For example, Okelmann's sources its food almost exclusively from regional suppliers and farmers, preferably in organic quality. Baking and cooking is done according to traditional family recipes and with a lot of love for the craft. A sustainable energy supply, fairly produced towels and bed linen as well as high-quality natural cosmetics in the rooms are also part of the sustainability initiatives. But Maren and Kristin don't want to rest on the status quo. There will certainly be more innovative things to report from Okelmann's soon.  

Mother & Daughter - A successful leadership team 

"We care about our city, our environment, our future and social life which is why we try to live sustainably. We encourage everyone to be more aware of the environment, recycle waste, minimise plastic consumption, save water and never forget to smile!" shares Dalia Remeikaité regarding their approach to sustainability. Dalia and her daughter Dovilé Šipelienė opened the 4-star ROMANTIC Boutique Hotel & Spa in 2002. The two want to show that nature-oriented and eco-friendly ideas and the corresponding sustainable lifestyle are realistic and feasible for everyone. 

They faced many challenges before the launch: The ROMANTIC Boutique Hotel & Spa is located in a renovated former mill in the centre of the Lithuanian town of Panevėžys. The building is on the list of historical and cultural monuments of the Republic of Lithuania, which meant many restrictions and conditions during the renovation. The two put all of their heart and soul into the transformation and the result is an authentic design that embodies the essence of the industrial past combined with the elegance of the present. Dalia and Dovilé have also incorporated their connection with the region and history in the beautiful ETNO SPA, where traditional Baltic healing methods are used. The harmonious and cosy décor in the hotel beautifully reflects the personal touches of the management duo.

You can find out more about the hotel managers featured here and their sustainable hotels on the Green Pearls® website or in the Green Travel Blog.

The article is only available in German. 

Trend topic 1: Storytelling

Those who have the opportunity to talk with the leaders and masterminds of sustainable tourism destinations immediately become inspired and enthusiastic about the bold ideas, fantastic realisations and passion that the sustainable concepts bring with them. However, this often remains hidden from many - especially potential guests. Filling this communication gap is at the top of the to-do list for the coming year. ‘Do good and spread the word’ is therefore the motto for 2022.

Ilona Jeckelmann from the CERVO Mountain Resort in Zermatt sees a different focus among the new generation of travelers: “Luxury and pleasure should go hand in hand with sustainability. The tool of storytelling is important here. We have a very large section on our website that informs guests about our measures, and we would like to expand this even further. We also want to use social media, our blog and the newsletter to better and more clearly convey our visions.”

Kristin Okelmann from Hotel Okelmann's in German Lower Saxony is also planning increased time and budget for social media, blogger relations and other distribution channels to report on the family hotel and its sustainable ideas in 2022. Only recently, the hotel created a more sophisticated concept, set up a yoga and sound massage room and invested in a wooden whirlpool. So, there’s plenty to talk about!

The Mawell Resort in Hohenlohe uses a mix of communication tools to promote the initiatives of the hotel, which is sustainable from the ground up. Internal guest mail introduces guests to the concept - from energy generation, to the use of certain foods, to the focus on nature - and raises awareness of sustainability in general. Social media, the second communication pillar, is to be further expanded in 2022 and optimised to suit the target group. This also includes a stronger presence within the regional network.

Hannes Müller from Genießerhotel Die Forelle on Lake Weissensee sums up his communication strategy in a simple formula: "We must live our operating philosophy 100% honestly. Guests have become brutally sensitive - greenwashing is recognized early on... That's why we are simply authentic in everything we communicate. Everything we communicate to the outside world must be felt by the guest on site. Personal recommendations - that’s the best marketing option for us!"

Trend topic 2: Digital guest communication

Digitalisation reduces paper consumption, especially when it comes to communication. However, digitalised communication also considers the changed behaviour of our time and enables a continuous exchange of information between providers and guests.

The Lifestylehotel SAND on the Baltic Sea increasingly relies on digital guest communication and has reduced its paper consumption to zero. Paperless check-in, paperless questionnaires and paperless guest requests have already proven to not only be more efficient, but also 100% more environmentally friendly. This has been a great success for the hotel. In 2022, the SAND is further expanding digital communication with guests before arrival and after departure by using the "Customer Alliance" rating platform. As mobile phones are increasingly the communication tool of choice, the hotel is saying goodbye to the digital info folder via SuitePads and introducing the “Gastfreund app”.

Schloss Wartegg at Lake Constance particularly values the benefits of positive customer reviews: “With top ratings on Tripadvisor & Co, we have set ourselves apart from the competition. Of course, sustainability is a USP, which we try to communicate as often as possible via social media, newsletters and press coverage. We use sustainability labels such as Swisstainable and Green Pearls® so that guests can orient themselves to defined standards,” says Richard Butz.

Trend topic 3: Innovations in sustainable technologies

Sustainable business is an ongoing process that is constantly shaped by new ways of thinking, technological progress - and of course by the budget available. The Green Pearls® partners have ambitious plans for the coming year:

CERVO Mountain Resort is fully committed to the topic of energy and already started to optimise its energy concept back in 2020 - this development is to be continued. “Thanks to boreholes and geothermal probes, we have succeeded in covering 95% of our energy needs with geothermal energy. Likewise, all wastewater heat is reused in the plant to heat water. In addition, we are working on establishing the entire grounds of the resort as permaculture.” The SAND Lifestyle Hotel will also invest in energy efficiency in 2022 and has already had an energy consultation carried out.

The SCHWARZWALD PANORAMA in Bad Herrenalb has big plans. To achieve the goal of embedding sustainability through 100% of the value chain, from 2022 all 96 rooms are to be completely renovated and redesigned according to the cradle-to-cradle principle. This means that all materials are permanently part of natural cycles or closed technological loops.

Trend Topic 4: Sustainable Wellness + Health

In addition to the unbroken interest in sustainable spa and wellness offers, the Green Pearls® partners believe that the health focus will become more and more of a priority. The Mawell Resort is therefore planning an entirely new MediSpa hotel area with treatment rooms and therapy options in the long term. Health & prevention courses as well as individual fitness & nutrition advice are also to be included. In addition, the construction of a large indoor pool for the wellness area of the resort is in the planning stage.

Due to the enormous demand for wellness and cosmetic services, more space is also to be created for the Almwiesn Spa in the Berghotel Rehlegg with a new treatment room. This will allow the number of treatments to be increased and the spa offering to be expanded by several new facets.

In 2022, the Hubertus Mountain Refugio in the Allgäu Mountains will continue to rely on its Holistic Life concept to awaken new life energy. The holistic approach is being implemented in the hotel on three levels: Holistic Touch (spa + wellness), Holistic Spirit (coaching, mindfulness) and Holistic Food (slow food). From treatments to movement, relaxation and coaching sessions to nutrition, the offers are oriented to the seasons and thus also to the human biorhythm.

Wellness and health will continue to be important for the ALDER Lodge Ritten in South Tyrol. Actually, it will play an even bigger part in 2022. Apart from the already extensive range of offers in the spa, cosmetic and sports area, the hotel will work together with a local farmer. They plan to jointly manage a directly neighboring property for fruit and vegetable cultivation and animal breeding. 

Trend topic 5: Gentle city tourism

The topic of sustainability will also shape city tourism in 2022. Rail travel is on the rise and hotels that have already adopted a sustainable approach, such as the Hôtel Le Pavillon in Paris or the zero-emission Hotel Milano Scala in Milan, are facing increased demand with their range of e-charging stations, organic cuisine, zero-waste breakfast, special air filters and electrosmog-protected rooms. Innovative concepts such as Creativhotel Luise's regrowing Hotel Room® are attractive flagships for sustainable city tourism.Sustainability is also high on the agenda of companies, so the topic of green meetings & events continues to gain importance. The Creativhotel Luise in Erlangen is therefore expanding its business offer with two new conference rooms.

Contemporary guest communication, new technologies, sustainable wellness and business travel - the topics and plans of the Green Pearls® partners for the coming year are diverse. What they all have in common is that they are future-proof and consistently sustainably oriented – bring on 2022!

Read here Newsletter part 1: Sustainable Travel 2021 - A Review

Interest in sustainable accommodation has increased in 2021

The awareness around sustainability has increased significantly, especially with regard to regional tourism, which is a point that Kristin Vogel, Head of Marketing Mawell Resort Langenburg, notes. Guests are (re)discovering their home countries and the many great things they have to offer, and this is reflected both by longer stays along with a greater interest in regionality. In the restaurant sector, a strong increase in demand for vegetarian and vegan alternatives as well as regional and seasonal dishes is noticeable, adds Vanessa Baumann, Marketing & Sales Mawell Resort. The trend towards more plant-based dishes and healthier options has also been seen by Tammy Gan, Marketing Communication Manager of Gili Lankanfushi in the Maldives, “More and more guests are travelling with a stronger social and sustainable awareness. For example, they stay longer in one place and make fewer trips per year.”

Marion Müller from the Lifestylehotel SAND on the Baltic Sea does not believe that the pandemic has greatly changed the awareness of sustainability among her target group, but has definitely strengthened it. Due to the travel restrictions, however, there was also demand from guests who are not normally concerned about sustainability.

Domestic tourism on the rise

Travel restrictions and an increased need for safety have made many people prefer to holiday in their own country. Ilona Jeckelmann, Project & Marketing Manager of CERVO Mountain Resort in Zermatt, is pleased to see the increase in the awareness that one's own homeland has a lot to offer. As has the appreciation of local products and crafts. Fabienne Anthamatten, hostess of the Hotel Bella Vista Zermatt, confirms this: "Most of our guests are currently Swiss. And there we notice that there is a great appreciation for our sustainable thinking and actions in the business. However, we are explicitly appealing to sustainably-minded guests with our offer. We very much hope that 2022 will allow even more international tourists to find their way to Zermatt.

The high appreciation for sustainable accommodation from local guests has also given Schloss Wartegg on Lake Constance a healthy number of bookings. Richard Butz is sure that in the coming year, too, the hotel will be filled primarily by domestic tourists who value a safe and personalised journey, the hotel's hygiene concept, the beautiful nature and good, healthy food. The hotel is therefore currently hiring more staff. With a spacious marquee planned for aperitifs and small celebrations, Schloss Wartegg will also continue to provide an alternative to indoor celebrations in the long term.

Wellness & health were the winners of the year

The high demand for people to be able to simply switch off and take some time out for themselves has led to an enormous popularity in wellness and healthcare offers. Natural cosmetics, soothing massages, yoga and fasting offers were very well booked by all Green Pearls^® partners at the end of the year. Fabienne Anthamatten is therefore very pleased that the Hotel Bella Vista was able to expand its wellness area during 2021: “With the addition of our Arvenstube with waterbeds, the Alpine Spa Bella Vita is now complete and geared towards nature-conscious guests seeking relaxation.” The Naturresort Schindelbruch also appeals to this clientele with its brand new Landresidenz, which includes four private spa suites.

The Berghotel Rehlegg also boasts an update: the hotel has used the lockdown period to develop its own herbal cosmetics line. These are produced in-house under the strict conditions of the European Cosmetics Regulation. For the health of their guests, all mattresses in the hotel were also replaced. Every room now has Hästens mattresses, made entirely from sustainably sourced natural materials.

High demand for personalise offers

Holidays in your own holiday home or appartment: the trend of living the day according to your own rhythm and being independent of predefined hotel structures has strengthened in 2021 and will continue to do so in 2022 according to our Green Pearls® partners. No matter whether in front of an impressive mountain panorama, as with the Summit Lodges Pfunds and the holiday appartments of The Peak Sölden furnished in stylish alpine style, or the original holiday home complex MANOAH Häuser am See in Thüringen. The demand, especially for high-quality accommodation that fits authentically into its surroundings and offers a natural experience, is growing strongly. Günter Beer from the Pou de Glac holiday home near the French border and the Costa Brava notes: "We were able to realise our vision of sustainably built accommodation in the middle of nature and have already noticed after the first few months in operation that we have hit our mark. Our guests not only appreciate the secluded location and the historical ambience of the former estate, but are also very interested in our sustainable energy concept and the environmentally friendly restoration works.

Some of the Green Pearls hotel partners who offer separate accommodation units on the hotel grounds, such as the Hotel Sturm in the Rhoen Mountains with its kitchen house located in the middle of the hotel garden or the SCHWARZWALD PANORAMA, also focus on the trending topic of individuality and independence. Stephan Bode, Managing Director of the SCHWARZWALD PANORAMA confirms the high number of reservations of the self-sufficient accommodation units next to the main hotel and adds: “The demand for our flats was extremely high this year. We notice that guests, of course, still like to take advantage of the hotel's offers and want to be pampered in the wellness area or in the restaurant.”

Sustainability also scores in the luxury segment

The fact that ‘pampering’ and individuality go hand in hand is also evident in the luxury segment. Offers such as the LENI MOUNTAIN Chalet in Sölden, which includes its own natural swimming pond, sauna area and concierge service, or the villas of the Keemala on Phuket with their own pool were very well booked in 2021 – for as long as travel restrictions allowed. Tamm Gan from the sustainable luxury resort Gili Lankansfushi in the Maldives says: "In view of the ongoing pandemic, we have noticed that the demand for holiday destinations with open spaces has increased significantly. We have also seen that more and more families are booking together with us - travelling together but wanting to stay separately. However, there are also individual travellers who want to escape the stress of their everyday lives who have increasingly returned to enjoy what we have to offer.”

“We were able to score points this year, especially with the resort's generous space, plenty of privacy and our 'Mindful Luxury' concept. For our conscious interaction with nature and individual offers, we have received a lot of encouragement and were able to record an excellent booking situation, especially in summer,” explains to Denis Martin, General Manager of the 5* star Maslina Resort on the Croatian island of Hvar.

Trust and authenticity convince in all areas

The transparency of services, the appreciation of nature and a social togetherness are appreciated by guests of all sustainable accommodations. Kristin Okelmann from the eco-hotel Okelmann's is also of this opinion and summarises the development as follows: “More and more guests who are very interested in sustainability and have a corresponding lifestyle are coming to stay with us. In 2022, a sound hygiene and safety concept, a responsible approach to the pandemic, sustainability and individuality will continue to count. Nature, tranquillity and short travel distances have played a large role this year and will continue to do so next year.”

In part two of this newsletter on December 15, 2021, you can read about the trends in sustainable travel that the Green Pearls^® partners see in 2022.

Environmentally friendly materials for a sustainable sleep

Few things are as important on holiday as a good night's sleep and the right feel-good ambience. The LA VIMEA in Vinschgau in South Tyrol does everything to offer its guests the best possible - and also natural - sleeping experience. All fabrics are made of 100% Fairtrade organic cotton and the extra-long duvet is made of Tencel fibres. The WaterLily mattresses found in all rooms are made from recyclable raw materials along with a blend of special herbal essential oils. Added to this, only water is used to create the foam in the mattresses.

When it comes to sleep, the Hotel Sand on Timmendorfer Beach favours COCO-MAT beds. All rooms are equipped with bed systems from the top Greek brand, which are produced in Greece exclusively from natural and renewable materials - excellent carbon footprint included.

Organic spelt flakes, Swiss stone pine flakes, selected wild herbs and trickling millet husks - what sounds like the ingredients list of an organic bakery are actually the ingredients of the pillows that Berghotel Rehlegg has in store for their guests. The 'pillow menu' includes eleven different types of pillows with natural and organic ingredients that have a relaxing effect just by reading the names such as the Kopf Frei (Head Free) Pillow, Alpine Stone Pine Pillow or Mountain Hay Pillow.

Guests will find an oasis of peace and a restful sleep at Hôtel Le Pavillon in Paris. Here, osteopathic, antistatic and electrically neutral mattresses ensure optimal sleeping comfort. Guests with particularly sensitive sleep have the option of staying in one of the three specially shielded rooms for electro-sensitivity with protection against low and high frequency radiation. All room windows are protected from high-frequency radiation and Weber bio-technology ensures electro-smog is harmonised.

Natural fabrics and regional craftsmanship turn hotel rooms into cosy “homes away from home”

The ideas and possibilities for designing and furnishing hotel rooms according to sustainable criteria are incredibly diverse and often regionally influenced. At the Hotel Sand, maritime, natural materials such as beach grass, driftwood, shells and sand are basic ingredients in the creative decoration and furnishing of the rooms and common areas. In the Berghotel Rehlegg, natural materials such as sheep's wool, loden fabrics and linen in particular provide plenty of cosiness and a special charm in the rooms in addition to the real timber floors.

The rooms at Schloss Wartegg on Lake Constance also radiate warmth and comfort. Furnished with wooden elements made of elm, maple and redwood from the castle's own English park and pared down to only what is needed to find peace and quiet. All products, from pencils to toilet paper, are Ecolabelled and, wherever possible, natural materials such as linen, wool and cotton are also used for textiles.

The Green City Hotel Vauban attaches great importance to regional references: from the solid timber furniture to the individually designed reception, everything comes from the region and was predominantly implemented by local businesses, creating added value for everyone involved. In addition to regionality, the Freiburg hotel attaches great importance to consistently sustainable and straightforward design. This is not only evident in the clear lines of the architecture, but also in the low energy consumption figures. All rooms have a deliberately minimalist design.

Institution with social commitment

The epitome of sustainable hotel furnishings is the combination of design, sustainable materials and comfort with social commitment. Hotel Keemala on Phuket is committed to a project that is royal in the truest sense of the word: The fabrics and textiles used here are made by ethnic minorities in Thailand as part of the Doi Tung Development Project, which is under the patronage of Thailand's King Bhumibol Adulyadej. The project has successfully developed sustainable alternative livelihoods for these communities to combat illegal crop cultivation.

The Kasbah du Toubkal also focuses on social commitment in its choice of furniture and fabrics. Almost all the furniture is made by craftsmen and service providers from the local villages of Imlil and Asni. Special attention is paid to the use of traditional building techniques and local materials in order to preserve the centuries-old knowledge of Berber craftsmanship and to create added value in the immediate vicinity. The Kasbah is a unique project and the result of an imaginative collaboration between Berbers and Europe.

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Golden autumn in Zermatt

Clear air, bright sunshine and golden forests make Zermatt an autumn hiker's paradise. The CERVO Mountain Resort also sees it that way and therefore will remain open throughout the winter season for the first time. The CERVO is the perfect starting point to discover the magical mountain world of the autumnal Alps or to spend wonderful hours in the Mountain Ashram Spa. From Monday, 27.9. to Thursday, 2.12. all 24 rooms of the 4* category Nomad, the restaurant Bazaar and the Mountain Ashram Spa including weekly programme with Yoga, Meditation and Pilates are bookable. The CERVO team is looking forward to welcoming many hiking or wellness-hungry autumn holidaymakers.

Double hiking pleasure in the Harz Mountains

You could also go hiking in the Harz Mountains, which are one of the most popular hiking regions in Germany with their magnificent mountain landscapes, forests and moorlands - and of course the Brocken. But the UNESCO World Heritage town of Quedlinburg, the Rübeländer stalactite caves, or the Rappbode Dam are also attractive destinations. One of the best places to rest your tired legs after hiking along with a restful sleep, good food and wellness is the Schlosshotel Blankenburg. With the "Hiking Pleasures in the Harz" package the hiking holiday in the 4* hotel with historical charm becomes a truly grand experience, foot massage included!

The package includes: 5 x overnight stays in the chosen room category, daily rich breakfast buffet and dinner as 3-course menu of choice or buffet, 1 x hiking rucksack (on loan) including packed lunch & a bottle of Palatinate wine, 1 x foot massage (30 minutes), 1 x city map of Blankenburg, free minibar with non-alcoholic drinks, free use of the sauna area, and much more. Price: from € 530.75 p.p. in a double room.
 

Harz tip number 2 is the Naturresort Schindelbruch. Here you can start directly from the hotel on the most beautiful hiking routes of the southern Harz and marvel at the red beech and mixed mountain forests that shine in their many colours. How about a tour to the Joseph's Cross or to the romantic half-timbered town of Stolberg? You can also rent e-bikes directly at the hotel and extend your tour radius accordingly. The exclusive Naturresort Schindelbruch has three restaurants, a wine bar, a fitness centre and an impressive 2,500m2 wellness area, so you can even enjoy a rainy autumn day. Hiking, forest bathing, biking, culture or wellness - 5 days with the "GOLDEN AUTUMN" package are sure to pass far too quickly at the green Schindelbruch Nature Resort.

"Golden Autumn” Package: 5 climate-positive nights (you only pay for 4.), incl. rich breakfast, daily dinner as a 4-course Schindelbruch menu, free use of the 2.500 m2 spa and fitness area, a bottle of water, bathrobe and slippers in your room upon arrival, free participation in the sports and activity programme, 1 vitality dish in the spa bistro per adult, 1x soft pack "Moorlicht" on the floating lounger (30 min.) per adult and 1x relaxation massage "Festhalten & Loslassen" (50 min.) per adult.

Autumn in the SAND

Those who prefer a stiff breeze through their hair and sand under their feet should head for the autumnal north. Wrap up in a beach chair and enjoy the last warming rays of sunshine for the year, and later warm up your soul in a cosy café with one of the wonderful North German tea and coffee specialities. If this sounds like something for you, it's best to make your way to Timmendorfer Strand.

Here you can stay in style at the Lifestylehotel SAND. Almost everything in the SAND is made of natural products, from the interior to the kitchen. The lovingly furnished rooms, the breakfast and snack offerings are made from regional and organic products and the wonderful roof-top outdoor sauna ensures a harmonious ambience and lasting moments of bliss. The SAND team offers you the following autumn specials:

SANDrelax

Modern lifestyle meets sustainability, nature meets one of the most popular locations on the Baltic Sea and ambition meets simplicity. Included: 3 nights, daily colourful SANDbreakfast until 13.00, 1x Natural Surprise, 1x Relaxmassage (25 minutes), 1x use (1,5 hours) of the Roof Top Outdoor Sauna, from 279,00 € / person.

SANDyfit

Enjoy a modern lifestyle with a clear conscience and be sustainably active on the coast of the Bay of Lübeck with a myBoo rental bike. Included: 5 nights, daily colourful SANDbreakfast until 13.00, 1x Natural Surprise, 6 days myBoo bike rental, from 405,00 € / person.

VACATION IN AUSTRIA – WITH YOUR DOG

Having your own four-legged friend with you on vacation — what could be better? Not much in our opinion. And if it’s also a sustainable vacation, then we’re thrilled anyway. That’s why we dedicate this blog post to the question: What do I have to consider if I want to take my dog with me on vacation to Austria?

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AUTUMN MAGIC IN ENCHANTED VALLEYS

A long walk in the forest is definitely part of autumn. With a lot of sunshine, we discover the many colors on the trees and let the leaves rustle softly under our shoes. Join our journey full of autumn magic in the enchanted valleys around our Green Pearls^® hotels.

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SUSTAINABILITY WITH TRADITION

How long have you been dealing with the topic of sustainability? For a few years? Your whole life? Maybe even your parents have been committed to it. While the importance of the topic has increased in recent years — among others due to Greta Thunberg and the “Fridays for Future” movement — there are people who have been committed to sustainability for decades. This also includes some of our Green Pearls® partner hotels.

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SUSTAINABILITY WITH TRADITION – PART TWO

There is this saying: “Put your money where your morals are”. In other words, if you want to support sustainability, give your money to sustainable companies and not to big international chains that aren’t concerned about environmental protection. In part one of this blog post, we already took a look at a few Green Pearls® hotels that have been paying attention to sustainability for generations.

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What will the travel year 2022 be like? This article describes 7 travel trends that will happen in 2022

Read article here 

By protecting and restoring nature, we can safeguard biodiversity, help limit warming, improve human well being and even find protection from the consequences of climate change, like intensified flooding and storms.

Read more

While 99% of us are still fast asleep, members of the Win the Morning, Win the Day movement are throwing themselves into a dawn walk or swim. This article describes what kind of people come together here and what drives them.

Read more 

Mmmmh delicious! More than 80 delicious recipes suitable for the autumn season shows this post

Read article here