One-third of Germans plan their vacations using AI

The numbers speak for themselves: The Adyen Index "Hospitality & Travel Report 2025," which is based on a survey of 40,000 consumers and over 8,000 hoteliers worldwide conducted by the fintech platform Adyen, shows a sharp increase in the use of AI in German travel planning. Nearly one-third of German respondents (32 percent) now rely on AI-powered tools when planning vacations. Compared to 2023, this represents a 72 percent increase in just twelve months.

This trend's breadth is particularly noteworthy. Although Generation Z (62%) and Millennials (46%) lead the usage statistics, the strongest growth is being seen among older generations. According to an Adyen study, baby boomers increased their use of AI for travel bookings by 106 percent and Generation X by 95 percent compared to the previous year.

The question of "why" is complex. Ultimately, however, it always boils down to the need for guidance amid an overwhelming abundance of information. According to an Adyen study, 70 percent of AI users find social media frustrating because they are inundated with ads, influencer content, and sponsored posts. In this context, AI tools offer a welcome shortcut. Additionally, more and more providers are integrating AI directly into their platforms to ensure a seamless experience from inspiration to booking.

Booking Trends in 2026: more spontaneous, last-minute, and direct

In addition to the AI trend, another closely related development has emerged. Booking behavior is becoming more spontaneous. Travelers are making last-minute decisions more often and responding more strongly to current factors, such as weather and availability. They are also comparing offers in real time. The search for travel experiences increasingly starts through digital channels, such as search engines, booking platforms, social media, and AI chatbots. Someone who discovers a place on TikTok today may book accommodations there just hours later. Inspiration, comparison, and booking can be just minutes apart.

In this environment, tourism businesses are faced with the urgent question of how to keep their websites discoverable, as travelers are increasingly using AI tools to plan their trips that no longer provide traditional search results, but rather direct (and often untraceable) recommendations. The first AI agents can already create complete travel itineraries. Those who aren’t visible in these systems simply don’t exist for a growing proportion of potential guests. Many hoteliers have already recognized this new reality. According to the Adyen report, 55 percent of German accommodation providers believe that AI search tools will transform the industry.

However, there is often a discrepancy between the broad findings of large-scale studies and the front desk's actual experiences. Therefore, Green Pearls® asked its partner hotels about changes in booking behavior and the use of AI in their day-to-day operations, and how they are responding to these changes.

The return of ‘non-commitment’

Since the pandemic, the two sister hotels in South Tyrol Paradiso Pure.Living and LA VIMEA have experienced a significant shift, one that has gained even more momentum due to economic uncertainty in Europe over the past two years. Both hotels' teams report that the proportion of last-minute bookings has risen significantly. Guests are planning less far in advance, opting for flexibility and basing their decisions on location, weather, and personal preference. At the same time, the average length of stay has shortened. Both hotels do not view this as a passing trend but rather as a reaction to real-world conditions, such as economic uncertainty, changing work situations, and a growing need to commit as little as possible. For the hotels, this means offering even greater freedom of choice in their communication and the design of their offerings.

The Naturresort Gerbehof on Lake Constance is having a similar experience. Since the pandemic began, booking habits have fundamentally changed. Guests are booking with less advance planning and prefer a cancellation guarantee until their arrival, a request that many smaller businesses cannot fulfill without endangering their financial stability. According to owner Ursula Wagner, everything is done digitally now, and personal phone calls have become the exception. Inquiries are sent simultaneously to dozens of hotels, with no personal connection to a specific property. This is the downside of the new booking culture: it offers comparability and efficiency from the guest’s perspective but also depersonalizes the experience, which runs counter to the spirit of genuine hospitality.

At the ADLER Ritten in South Tyrol, two seemingly contradictory trends have emerged simultaneously. On the one hand, guests want to extend their stays to fully immerse themselves in a place's culture, history, and energy. This trend toward mindful travel is evident at the ADLER Ritten: guests arrive, sit down, and enjoy the view and silence. On the other hand, last-minute bookings, particularly for shorter stays, are on the rise, especially during the shoulder seasons. Many travelers today make decisions at the last minute. Those who don't want to commit early book spontaneously, provided inspiration strikes at the right moment.

The tree hotel My Arbor in South Tyrol is experiencing shorter decision-making cycles, more thorough price comparisons, and an increase in demand for personalized offers. In this context, digital assistance systems, including AI tools, are playing an increasingly important role. Therefore, the hotel is committed to responding to guest requests with greater individualization and creating experiences that no algorithm can replicate. Those who book a stay at My Arbor are not looking for a standardized hotel experience. They’re looking for something that defies categorization. That is this unique wellness hotel’s strongest selling point compared to AI-powered booking channels.

What no algorithm can replace

The SCHWARZWALD PANORAMA in Bad Herrenalb is also seeing changes that align with the experiences of the other hoteliers. Guests are conducting more in-depth research, comparing options more closely, and using digital, AI-powered research tools more frequently. However, there is also a growing desire for transparency, meaningfulness, and credible sustainability. More personality, not more digitalization, is the motto, which is why the hotel is focusing on personalized advice, authentic communication, and clear values. Because, especially in the age of AI, many guests are looking for more than just information; they are looking for guidance, trust, and genuine recommendations.

The Hotel Das Rübezahl, located in the Allgäu region, has also noticed the trend toward last-minute bookings and growing price sensitivity. Both are signs of a shift in decision-making behavior that also reflects the use of AI during the research phase. In response, the hotel offers personalized service, focusing on fostering a sense of connection, providing personalized advice, heartfelt recommendations, and individualized attention. That is something no algorithm can replace, and the hotel sees it as a clear competitive advantage. The team is convinced that the things people value about this place cannot be automated.

In contrast, the long-established Tyrolean Hotel Klosterbräu in Seefeld has not seen any significant changes in booking behavior that can be attributed to AI. Guests continue to seek information through traditional channels and personal recommendations. Nevertheless, the hotel believes that AI-powered inspiration, automated price comparisons, and personalized travel suggestions will grow in importance. Therefore, the hotel continues to invest in clear, authentic content; transparent offers; and a strong direct-booking strategy. Personal contact remains a key factor for success. While technology will make processes more efficient, trust, emotion, and genuine hospitality ultimately determine whether a guest returns.

The Croatian Hotel Korinjak exemplifies an experience likely common to many smaller, boutique establishments. Most guests find the hotel through word of mouth or personal experience. The hotel attributes the lack of noticeable AI-driven booking trends to the unique nature of its offerings. Businesses with unique, hard-to-categorize products often don’t appear in popular search engine results or AI tool suggestions and must rely on personal recommendations and strong networks.

When AI brings in the guests

The Carinthian Hotel Schloss Lerchenhof is a particularly concrete data point. Several guests of the hotel's restaurant have reported that they came to dine there based on an AI recommendation. This is the first measurable evidence showing how AI is helping people make decisions, including when choosing a restaurant, and not just when searching for hotels. In terms of bookings, Schloss Lerchenhof is also seeing a clear trend toward last-minute reservations. Long-term bookings of more than one week are becoming less common, and the average stay is now four nights. Since switching to a new booking system in 2024, the Lerchenhof has also recorded around 80 percent of bookings as direct, up from around 50 percent previously. A development that shows digital infrastructure and direct sales go hand in hand.

The Hotel Okelmann's in Lower Saxony has noticed an increase in guests discovering the hotel through AI-powered searches, whether for personal stays, business trips, or events. The hotel views this development very positively. At the same time, the number of direct bookings through the hotel’s website has risen significantly. To encourage this trend further, Okelmann’s will introduce a correspondence manager this spring to simplify and speed up communication with guests. This underscores the significance of capitalizing on successful AI discoveries through a captivating website and an intuitive booking process.

Clarity as a strategy

The Hotel Weihrerhof, located on Lake Wolfsgruben in South Tyrol, has noticed an increase in specific and personalized search queries. Rather than searching for "hotel South Tyrol," guests now search for properties that align with their specific values and needs, such as sustainability, tranquility, a lakeside location, or family-run management. AI-powered searches differ from traditional keyword searches in that they process meaning, including context, rather than merely matching terms. Consequently, they deliver more precise results. In response to this trend, the Weihrerhof has developed a clear content strategy: content is formulated in a transparent, specific, and structured manner so that both human guests and AI systems receive a realistic and coherent picture of the hotel and its values, such as a connection to nature, time by the lake, and family.

The SANDcollection lifestyle hotel group in northern Germany describes an experience shared by many Green Pearls® partners. AI and social media help guests find their way around and provide travel suggestions, price estimates, and alternative dates in seconds. Digitalization has simplified the booking process and greatly accelerated decision-making, says owner Marion Muller. Nevertheless, guests still prefer to clarify details in person, for example, via phone, email, or live chat on the website. The FAQ section on digital booking platforms often fails to provide thorough or personalized answers. Against this backdrop, SANDnature (Baltic Sea) and SANDglow (North Sea) are pursuing a strategy based on clear positioning, including a strong corporate identity, an optimized online presence with concrete content, images, and video material, flexible cancellation options, and personalized offers instead of standard packages. Added to this is the targeted use of proprietary digital tools for data analysis and guest communication, combined with a commitment to providing personal service.

The Klosterhof - Alpine Hideaway & Spa in Bavaria is approaching the issue from a technical perspective. Internal analyses show that the hotel has a growing proportion of its website traffic coming from AI assistants. These queries are increasingly brief and keyword-based, pointing to the influence of voice-based AI searches. Therefore, the website is designed so that artificial intelligence can extract detailed, structured information from it. Anyone who wants to be visible in the age of intelligent search systems must present their content in a way that algorithms can read, understand, and recommend.

The Naturhotel Outside has observed that guests now expect shorter planning lead times and greater freedom of choice. Decisions are made more spontaneously, comparisons are made more frequently, and more thorough research is conducted. AI serves as a tool specifically for inspiration and research. Those who want to book in seconds need clear answers immediately. In response, the hotel provides easy-to-understand website content, authentic images, and straightforward communication. At the same time, the need for personalized advice is growing. While AI provides guidance, it’s often people who provide the final push.

Visibility, clarity, and the irreplaceable human factor

Those who want to stand out in an AI-driven booking landscape need structured, honest, and above all human content. Distinctive positioning is also essential in the competition for attention. However, those who truly want to retain guests need to provide something that no algorithm can: genuine hospitality, personalized advice, and a personal connection. AI is changing how travelers search, compare, and make decisions. But it will not change what people are really looking for at the end of a long day of travel: a welcoming place.

Our Sources:

• Adyen Index: Hospitality & Travel Report 2025, Adyen N.V. (Amsterdam)
• OECD/G7-Grundsatzpapier: Artificial Intelligence in Tourism, Organisation for Economic Co-operation and Development
• Crosseye Marketing/diegutenachricht.at: Buchungsverhalten 2026

Hotels as a gateway and link to the region

When choosing a hotel or vacation rental, travelers now look for more than just comfort and a place to sleep; they also want a sense of place and authenticity. The desire to fully immerse oneself in a destination is increasingly influencing travel decisions. Architecture deeply rooted in local conditions and respectful of the landscape lays the foundation for such an experience.

However, a regional architectural style has more than just atmospheric implications; it also results in measurable ecological benefits. Using local materials, such as natural stone or wood, shortens transportation distances and reduces emissions from logistics. Involving local craft businesses provides site-specific knowledge and strengthens local economic cycles. And architects who incorporate a site’s topography, climate, and vegetation into their designs create buildings that require fewer technical compensations, such as cooling, heating, or maintenance:

• Natural shading instead of permanent cooling

• Wall thicknesses that store heat rather than heating systems that have to compensate 

• Traditional roof structures that have been optimized over centuries to suit the local climate conditions

This technical intelligence embedded in the design is becoming increasingly relevant in today's context of decarbonization and resource conservation.

Architecture forms the foundation of a responsible hospitality industry

In this sense, the Green Pearls® partners do not view architecture (merely) as a matter of style, but rather as the structural foundation of responsible business practices. The following examples, from the South Tyrolean Alps to the southern coast of Sicily, the Black Forest, and a Croatian island, illustrate what this means in concrete, individual terms.

At the heart of brand identity

Since 1810, the Sanoner family has run the ADLER Spa Resorts & Lodges in accordance with this philosophy, now in its sixth and seventh generations. What began as an inn in St. Ulrich, South Tyrol, has grown to include seven properties stretching from the Dolomite high plateau to the southern coast of Sicily, all of which feature landscape-inspired architecture and a deep connection to nature, among other things.

A particularly striking example of this approach is the ADLER Ritten. Located in a forest clearing on the South Tyrolean high plateau, the complex comprises a main building, outbuildings, and freestanding chalets that blend almost effortlessly into their surroundings. Rather than imposing itself on the landscape, the lodge emphasizes subtle integration, making use of the site's natural layout. Dark wooden facades and regional materials define its appearance. Untreated spruce and larch wood were used for the facades, and oak floors inside convey warmth and quality. Artfully designed wooden panels in the lobby add distinctive accents. This was achieved by planing individual boards against the grain to create a relief-like, almost sculptural surface.

The black wooden cladding of the buildings ensures that the architecture blends seamlessly with the forest landscape. Rather than following an international design concept or imported aesthetic, the design speaks the language of the place. Its proportions, materials, and scale draw inspiration from a cultural landscape shaped by centuries of South Tyrol’s rural building traditions. Owners Andreas and Klaus Sanoner designed the ADLER Ritten in collaboration with South Tyrolean architect Hugo Demetz. Their concept shows how contemporary architecture can have a strong impact through restraint and connection to the local context.

In July 2022, the ADLER Sicilia opened on the southern coast of Sicily. It is the Collection’s first Mediterranean property and its first seaside resort. The complex sits on a kilometer-long pristine beach near the Valley of the Temples in Agrigento, right next to the WWF nature reserve Riserva Torre Salsa. The cedar wood and glass architecture is built on a hill and seamlessly integrated into the landscape. In total, the resort has 90 guest rooms with green roofs. Its interior design primarily features regional materials, such as tuff. The walls are plastered with "Terracruda," a red clay from Mount Etna that helps maintain a stable indoor climate thanks to its moisture-regulating properties.

Restraint as a guiding principle

The Hotel Weihrerhof, located directly on Lake Wolfsgruben in Ritten, blends deliberately into its surroundings. Among other features, the building boasts the traditional Ritten roof shape, a design that has been characteristic of the high plateau and its landscape for generations. "We build with great restraint: as much as necessary, but as little as possible," says host Klaus Pichler, describing this approach. The seven-hectare property encompasses three hectares of meadows that have not been fertilized or cultivated for over twenty years.

Built on stilts above Brixen, the Hotel My Arbor evokes the tall trees in the surrounding forest while preserving a large portion of the existing tree population. Wooden facades and natural materials reflect South Tyrol’s mountain forest landscape, creating an authentic atmosphere inside and out.

The Naturresort Gerbehof, located on Lake Constance, also connects with its surroundings through its choice of materials. The stones in the spa area come from the spot where the Rhine flows into Lake Constance. The wood used for the furniture and furnishings comes from the resort’s own forest and was handcrafted on site. No cross-continental transport; no anonymous supply chains.

In turn, the Summit Lodges in Tyrol carefully integrate their natural log cabins into the hillside by building stone walls directly from the excavated material. What was dug up was reused. The APIPURA hotel rinner in South Tyrol takes it a step further. During the renovation, clay soil was excavated and reused to create earthen pyramids in the hotel hallways. The hotel also features local Swiss stone pine and larch wood, regional Plima stone in the stairwell, and hay bales as decorative elements. Walking through the hotel is like walking through the region itself.

Integration, not staging

Some buildings showcase nature, while others allow it to set the tone. The key question is how architecture can take a back seat, incorporate regional materials and traditional building methods, and become part of its surroundings instead of overpowering them.

"Authenticity" is an overused buzzword in most cases. However, for the two luxury resorts operated by the independent Vietnamese hotel group The Anam, there is hardly a more fitting description. The architecture of the two five-star resorts, one on the Cam Ranh Peninsula and the other in Mui Ne in southern Vietnam, deliberately and consistently draws on regional building traditions. Guests will find traditional roof shapes and patterned tiles crafted by artisans from across the country, as well as artwork and décor reflecting a close connection to the resorts' respective regions. During construction, care was also taken to ensure the hotels would not tower over the surrounding natural landscape. The villas and buildings of The Anam Cam Ranh are nestled in a garden with over 3,000 palm trees, and The Anam Mui Ne clings to the hills that slope down toward the beach like a cascade.

The LA VIMEA Vegan Hotel is nestled in a park-like garden in the heart of an Alpine valley in South Tyrol. The natural garden and pond are more than just decorative features; they are part of the hotel’s living environment. Guests can swim in the natural pond among water lilies. The terrace roof is completely covered with greenery, transforming it into a garden in its own right. At the Green Spa Resort Stanglwirt in the Lower Inn Valley, the surrounding Alpine landscape of the Wilder Kaiser sets the standard. The organic building philosophy combines traditional Tyrolean architecture with the latest insights into resource-efficient construction: the hotel bar features ancient hewn timber, wooden truss ceilings replace steel structures, the interiors are made of local Swiss stone pine, and wooden bricks are bound with lime mortar instead of cement. What feels like natural Tyrolean hospitality is the result of consistent decisions regarding construction, materials, and operations.

The Relais del Maro on the Ligurian Riviera, the Naturhotel Outside in East Tyrol, and the Hotel Das Rübezahl in the Allgäu all share a similar philosophy: architecture is seen as an extension of the landscape. The Relais del Maro uses organic, natural building materials and traditional and, in some cases, even ancient techniques. The other two properties rely on regional materials, such as wood, stone, and natural fabrics, that define their architectural traditions. A defining feature of all three is their rejection of spectacular, signature architecture in favor of a restrained, site-specific design language. The interiors also remain true to this philosophy. Natural colors, materials, and regional references create seamless transitions between the indoors and outdoors, ensuring that nature becomes an integral part of the guest experience rather than a mere backdrop.

The location determines the form

The OLM Nature Escape in Tauferer Ahrntal, which opened in 2023, shows that tradition and modernity are not mutually exclusive. The modern building's circular shape is unusual, yet its name, Alm, comes from the South Tyrolean dialect. The building's circular shape alludes to the endless cycle of time but also to the millstones of the mills that once operated there. Constructed using regional materials, the building features larch wood, ample glass, and natural materials. All of its energy comes from its own photovoltaic systems and geothermal probes, supplemented by hydropower. Since its opening, the building has been certified to the GSTC standard.

The SCHWARZWALD PANORAMA in Bad Herrenalb is taking a related yet distinct approach. The Circular Living concept, which will be implemented throughout the entire building step by step, draws on the region’s existing resources and the principles of circular construction and interior design. The Black Forest is integrated into the project through the choice of materials and craftsmanship. Each design detail was evaluated based on recyclability, durability, and health and safety criteria. The materials used can be integrated into existing material cycles, and their origin and environmental impact are traceable. However, the connection to the local area is reflected not only in the choice of materials, but also in the design implementation. The Circular Living rooms were designed in collaboration with Black Forest hotel interior designer FRITZ SCHLECHT | SHL.

The Hotel Korinjak on the Croatian island of Iž was built in the 1960s when energy efficiency and sustainable construction were not integral to architectural planning. Nevertheless, the building blends seamlessly into the landscape today. With just two stories, an unobtrusive main building, and a clear, functional structure, the hotel does not overwhelm its surroundings. It neither towers over the coastline nor dominates the island’s characteristic landscape of pine trees, natural stone, and sea. Instead blending into the topography and scale of the site.

What architecture achieves when it takes a back seat

Why is all of this relevant? It is not because regional architectural traditions are more beautiful; it is because they have consequences that extend far beyond aesthetics. Using local materials means shorter transport distances and lower emissions. Local craftsmen ensure the transfer of knowledge. Traditional roof shapes and wall constructions have been tested by the climate and optimized over centuries for the specific conditions in which a building will stand.

And architecture creates a true sense of identity. When you arrive at a house that could be built anywhere, you don't know where you are. A building that reflects its location conveys a feeling that no marketing concept can replace: the sense of having truly arrived.

The hotels in the Green Pearls® Collection are as diverse as the regions in which they are located. However, they share a common philosophy: they view architecture not as a means of self-promotion, but as a responsibility. They do not build in opposition to their location; they build in harmony with it. Because responsible architecture does not arise from trends. It arises from listening.

Sources:

• Architekturfotoblog: Architecture and Identity – Regional Influences in Contemporary Design

• Plarchitekten: How Hotel Planning Presents Challenges for Architects

• Hotel News: Local Flavor – How Regional Identity Enhances Hotel Design

• htr: The Building as a Reflection of Its Surroundings

• Selecting an Architect: How Do Regional Influences Shape the Diversity of Architectural Styles?

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Living and traveling in harmony—but in harmony with what?

In our daily lives, calendars, push notifications, and to-do lists set the pace. The same is true for our free time: an appointment here, a message there. In order to actually take breaks, we have to schedule them into our daily plans. And on vacation? Even then, we rush from one activity to the next, working our way through our bucket list and bowing to the rhythm of the clock.

We'd like to offer you an alternative. Maybe it doesn't have to be the clock or the bucket list that sets the pace of your vacation. Why not let the tides, the season, or the time you spend together shape your day or your trip? We've gathered a few ideas from Green Pearls® partner accommodations for you here.

The River and the Sea

When nature sets the pace

In particular, places and accommodations that are closely connected to their surroundings offer a unique vacation experience. Instead of following a set itinerary, you can adapt your daily routine to the rhythm of nature.

At the Canvas & Orchids Retreat, life revolves around the Tatai River. The glamping retreat is only accessible by river, and some of the luxurious tents are even situated on floating platforms. This allows guests to immediately begin their day in tune with the river’s rhythm. Rather than offering a fixed activity schedule, this Cambodian retreat provides flexible excursions into the rainforest, mangroves, and to see waterfalls. Boat rides and kayaking trips ensure you never forget what sets the pace.

Nowhere is the rhythm of nature more evident than by the sea. The sound of the waves, the wind, and the tides—all influence your rhythm, sometimes more clearly and sometimes with more subtlety. At the OCÉANO Health Spa Hotel in northern Tenerife, the Atlantic Ocean is ever-present. Right in front of the hotel is a Piscina Natural, a seawater pool bordered by rocks where you can feel the ocean’s waves while swimming in a protected area. Inside the hotel, you can enjoy thalassotherapy treatments that use sea salt, seawater, mud, and salty sea air to promote relaxation.

On the North Sea, it’s the tides that set the pace for your day. During your stay at the lifestyle and boutique hotel SANDglow, you’ll quickly get into the habit of checking the tide tables to plan your mudflat hikes, beach walks, and afternoon swims. This habit of aligning yourself with the natural rhythm of your surroundings will give your vacation a different pace.

The Tranquility

When a place has its own rhythm

They really do exist—those places that have their own definition of time. One such place is the Croatian island of Iž. At the island's only hotel, Hotel Korinjak, you can let your mind wander. No FOMO, no stress, and no need to be constantly available. Instead, you can enjoy the scent of pine trees, a morning yoga session, and an afternoon boat tour—where, with a little luck, you might spot dolphins.

Consciously slowing down is an integral part of OLM Nature Escape's philosophy in South Tyrol. As a member of Slow Down Hotels, the hotel offers a customizable culinary concept that allows you to find your own rhythm. The Eco Spa, natural pond, and personalized hiking or e-bike tours let you experience the area without worrying about time. The Wi-Fi in your ApartSuite can be dimmed, allowing you to decide just how much digital connection your vacation requires.

The Gut Sonnenhausen, located near Munich, offers one thing above all else: the freedom and space to grow. Instead of TVs in the rooms, a lovingly curated library invites you to browse, and numerous quiet corners throughout the historic estate and park encourage you to relax and unwind. You won't find an activity program here; instead, it's all about rediscovering peace, nature, and the slow pace of life.

At the vegan hotel LA VIMEA in the Merano region, your daily vacation routine is defined by the park-like garden, yoga, and meditation. Since the hotel is adults-only, you’re surrounded by a unique sense of tranquility from morning to night—so much so that you almost forget the center of Naturns is just a few minutes’ walk away. Incidentally, the trip to the mountains is almost just as short—you can explore them on foot or by (electric) bike. At night, the Wi-Fi is turned off, which shifts your focus entirely to sleep and relaxation.

The dining table

When enjoyment is given time

Traveling also means experiencing the flavors of a region: a leisurely breakfast featuring local delicacies, traditional products, or generations-old recipes. Those who take the time to eat may discover more about a place than what's written in a travel guide.

As a member of the Slow Food movement, the STURM wellness hotel in Germany's Rhön region focuses on regional ingredients, traditional culinary arts, and mindful enjoyment. The open cooking station in the restaurant allows guests to watch the chefs work and chat with them. The ingredients used may be the same ones you saw and tasted in the snack garden that afternoon. And even the floral arrangements, made with seasonal "Slow Flowers," reflect the idea of working in harmony with nature and the seasons.

At SANDnature on the Baltic Sea, your day deliberately starts slowly. The late-riser breakfast, served until 1:00 p.m., includes sourdough bread from a nearby bakery, cheese from small producers, freshly prepared egg dishes, homemade jams, and seasonal ingredients from local farmers. A heartfelt invitation to start your day without rushing.

Regional products, high quality, and respect for food also define the cuisine at Hotel Okelmann's in Warpe, Lower Saxony. This family-run hotel focuses on authentic dishes made with local ingredients and handmade delicacies designed to pamper guests, rather than elaborate presentations. So it’s hardly surprising when a cake appears on the afternoon menu—even if it wasn't planned. Simply because Mama Okelmann felt like making it and had the necessary ingredients on hand.

At the Paradiso Pure.Living Vegan Hotel and the adjacent OMNIA plant-based restaurant in South Tyrol, Slow Food gets a modern makeover. Seasonal, locally sourced ingredients form the basis of creative vegan menus and breakfast creations. While you're there, be sure to enjoy a multi-course dinner at OMNIA. This intimate restaurant has just 10 seats and offers a unique, emotional fine dining experience led by Chef Aggeliki Charami, featuring fantastic courses woven into a cohesive narrative.

The Body

When rituals become more important than one-time treatments

Some things can't be rushed. Their effects unfold over time. This makes it all the more important for a wellness vacation to have a lasting impact; one that allows you to establish routines and rituals at home and find your rhythm in the long run.

At the Naturhotel Outside in East Tyrol, exercise and relaxation go hand in hand. After a day of hiking in the Hohe Tauern National Park or doing yoga with a mountain view, the Natur SPA beckons you to unwind. Holistic treatments with natural cosmetics and select aromatic oils offer brief moments of respite for the body and mind that have a lasting impact. And the saltwater bath with Deferegger healing water completes the experience.

The Naturresort Gerbehof on Lake Constance takes wellness a step further toward promoting health. Here, the focus is on mental well-being and stress relief. In addition to bioenergetic treatments based on Viktor Philippi’s methods, the resort offers healthy organic food and a tranquil, forest- and fruit-tree-surrounded setting to help you unwind.

The ADLER Ritten and the ADLER Sicilia also tailor their stays to your individual needs and rhythm. Though the two hotels are quite different—one in the mountains of South Tyrol and the other on the rugged southern coast of Sicily—they share the goal of creating spaces where you can be completely yourself. Yoga, meditation, mindfulness activities, and spacious spa areas are designed to help you find your rhythm. Rather than a set schedule, the focus is on having the freedom to shape your day however you like.

A place of relaxation and tranquility is also offered to you by the adults-only hotel My Arbor near Brixen. Whether you're interested in dining, wellness, or activities—you set your own schedule. Breakfast until noon and lunch into the early evening? My Arbor makes that possible. In between, you can participate in guided tours, yoga sessions, sauna infusions, or forest bathing. Or, you can turn it into a whole "me-time" weekend!

Taking a vacation at your own pace

Time is perceived differently in many parts of the world. Sometimes nature sets the pace, sometimes the seasons, and sometimes it's a long, shared meal. On your next trip, why not try going with the flow of your destination instead of bringing your daily routine with you?

#sharingiscaring | Who needs to read this and slow down for a bit? Forward this newsletter to them and remind them that taking time off isn't any less valuable just because they're doing "nothing."

Discover the GREEN TRAVEL BLOG editorial team's favorite articles from last month.

It’s often stories that change the way we view travel—subtle inspirations that linger long after we’ve heard them. In our editorial office, we regularly discuss what has recently moved, inspired, or made us reflect. Whether it’s a book, movie, documentary, or podcast: Here, we share our personal recommendations with you—honest, handpicked, and always with a focus on mindful travel.

Here’s what Mara has been loving lately:

“You know those books you find yourself flipping through every now and then? That’s exactly the kind of book I’d like to recommend to you today: Good Night Stories for Rebel Girls. The book tells the stories of extraordinary women, illustrated by female artists from around the world. The short biographies are lovingly written, motivating, and encouraging. These aren’t just great bedtime stories for kids!”

Take a look at the book series. (unbezahlte Werbung)

Value creation in tourism

In the tourism sector, destinations provide ideal conditions for fostering these cycles. Tourism service providers, including hotels, restaurants, and local tour operators, act as economic hubs that directly impact their regions through procurement, partnerships, and employment. The goal is to keep as many steps, from production and processing to final consumption, within a single region as possible.

Cultivating local food is an important part of this process. Instead of global supply chains, seasonal availability determines the offerings. In addition to ensuring freshness and quality, this approach fosters responsibility for the soil and the region itself. Concepts such as "farm-to-table" and "nose-to-tail" exemplify this holistic approach. Examining the establishments in the Green Pearls® Community shows how these principles can be applied in the hospitality industry and illustrates the diversity of regional value creation.

Homegrown: From the harvest to the guests' plates

At some hotels, value creation does not begin with purchasing; it begins in the fields. At Schloss Lerchenhof in Carinthia, for instance, most of the food comes from the hotel’s organic farm and is processed on site. Pork, beef, veal, lamb, game, and organic chicken are used in line with the nose-to-tail principle, and grains are processed into flour, bread, muesli, and baguettes. Seasonal vegetables, herbs, fruit, nuts, organic honey, and homemade juices and syrups complement these offerings. Additionally, over 50 local partners supply fresh products, so what ends up on guests' plates is often decided only after harvesting and the morning delivery.

At Naturresort Gerbehof, apples and pears from the private organic orchard are processed into juice or distilled on site, and game meat is utilized entirely according to the nose-to-tail concept. Products such as eggs, cheese, and bread are primarily purchased from certified organic family farms located within a few kilometers. Even beverages like wine, beer from the Härle brewery, and SeeZüngle lemonade are sourced from nearby.

The purchasing policy at My Arbor is characterized by a combination of in-house production and locally sourced ingredients. In addition to "Regiokorn" grain from South Tyrol, used for making dough and baked goods, the hotel's 20-hectare Lake Garda farm provides fruit, vegetables, herbs, and eggs. Much of the meat comes from the Wipptal cooperative, whose farmer-members adhere to strict guidelines for natural animal husbandry. The dairy products primarily come from the Brimi Mountain farmers’ cooperative, which emphasizes high-quality feed and ample outdoor access for the animals.

The boutique hotel Relais del Maro is an Albergo Diffuso in Borgomaro, a village in Liguria. The hotel's garden cultivates specialty "Zucchini Trombetta" (trumpet zucchini), which is used fresh for lunch, as well as eggplants, tomatoes for sauces, and cucumbers for salads. Cherries, blackberries, and lemons are processed into cakes and jams. This selection is complemented by products sourced from select local partners, with a central focus on cooperating with local oil mills. Olive oil and other olive-based products are defining features of Ligurian cuisine.

The cuisine at the Hotel Bella Vista Zermatt is also heavily influenced by the hotel’s own produce. The hotel makes its own tea with herbs from the garden, and the jams and baked goods, including fruit bread, popular Swiss cookies (guetzlis), and syrups, are also made on-site. Guests are offered an extensive wine list featuring wines from the Upper Valais, and the cheese used for raclette and fondue is sourced directly from Zermatt or Goms.

The ADLER Ritten consistently and transparently implements its farm-to-table concept. Right next to the main building, they have created a 4,000-square-meter farm garden featuring grain and potato crops, fruit bushes, and herb beds. Summer wheat, vegetables, berries, and herbs grow there and are processed directly in the kitchen. The garden is cultivated according to natural principles, with mixed crops and flowering plants that enrich the soil and attract pollinators, including the lodge’s own bees, which find ideal conditions here and produce the lodge’s honey.

Collaboration: Local partnerships as the foundation

In addition to in-house production, stable partnerships are key to regional value creation. Many businesses have worked closely with local producers for years. 

At the Hotel Weihrerhof, most of the food comes from nearby: bread from the Niederstätter bakery, beef from the Weissensteiner butcher shop, lamb from the Weidnerhof, chickens from the Obersthof, vegetables and salads from the Eggerhof, and cheese from the Wolfhof. Close personal relationships with suppliers and transparent supply chains (signs at the breakfast buffet clearly indicate the origin of the products) build trust and ensure quality. This network of local partners forms the foundation of a culinary concept rooted in South Tyrolean cuisine that consistently prioritizes seasonality and availability. 

The Naturhotel Outside takes a similar approach; in addition to its own herb garden, it sources cheese from the nearby Jakoberhof, trout from the Pongitzerhof, and eggs and grains from the surrounding Tyrolean region. The hotel’s culinary approach combines traditional East Tyrolean specialties with modern influences while ensuring the origin of the ingredients remains transparent to guests.

The Klosterhof – Alpine Hideaway & Spa relies on close partnerships with local producers for its day-to-day operations. A long-standing vegetable supplier provides the hotel with fresh, locally sourced ingredients; fish comes from local farms; and herbs are grown in the monastery garden. The local quality is particularly evident at breakfast: smoothies, homemade bread with jams, honey straight from the hive, and fresh fruits and vegetables. Additionally, the hotel sources milk and dairy products from the Berchtesgadener Land region and free-range eggs from an organic farm.

The energy-self-sufficient eco-aparthotel OLM Nature Escape also focuses on local value creation and partnerships. The hotel sources vegetables, berries, and herbs from the fields and from Taufrisch, a regional initiative in which 13 South Tyrolean farms collaborate. As part of the "Ferienfreiheit" concept, guests can book rooms with breakfast only, consisting of organic products that are either homemade or sourced from regional producers. Furthermore, guests can use the fully equipped kitchen in their apartment for self-catering. An on-site specialty shop offers South Tyrolean products for purchase.

The North German SANDcollection with the SANDnature at the Baltic Sea and the SANDglow at the North Sea brings this approach to the beverage sector. The hotel’s wines are sourced from its partner winery, Malente Ingenhof, which produces award-winning white and red wines despite its unusual location in Holstein Switzerland from grapes grown in its own vineyards. When it comes to beer, hops, and grains, the two lifestyle hotels in the collection collaborate closely with the Eutin Brewery and Klüvers. And a farm in Ahrensbök supplies the organic free-range eggs for the live-cooking breakfast at SANDnature, and fruit is sourced seasonally from Bargteheide and the Lüneburg Heath.

Whenever possible, Hotel Das Rübezahl sources its ingredients from neighboring producers. A large portion of the food is utilized entirely, including all parts of the animal and all parts of the vegetable. The kitchen consistently focuses on local and seasonal ingredients. Additionally, the hotel prioritizes sustainability in procurement by actively encouraging suppliers to use consolidated shipments and resource-efficient packaging.

Almost all of the fruits and vegetables at the OCÉANO Health & Spa in Tenerife come from the Canary Islands. The only exceptions are a few items, such as apples, pears, and root vegetables. The hotel sources supplies from local wholesalers, including Frutería La Limera and Frutas y Verduras Nito. About 65 percent of their produce comes from their own farms, 25 percent comes from other farmers on the island, and the remaining 10 percent comes from mainland Spain. The OCÉANO also relies on local sourcing for fish and meat; about 60 percent of the fish, as well as much of the meat, including rabbit, pork, goat, and chicken, come from regional producers and are sourced through distribution partners that guarantee traceability.

Freshness: Flexible concepts and short supply chains

Some restaurants take it a step further: rather than planning long-term, they base their menus on daily deliveries and harvest yields.

At the Green Spa Resort Stanglwirt, regional partners deliver supplies several times a day, eliminating the need for large storage areas and reducing refrigeration energy consumption. The high proportion of in-house production enhances this effect further: milk, curd cheese, yogurt, cheese, bread, and meat are largely produced on-site. The kitchen concept is complemented by the hotel’s own biomass cogeneration plant, which produces renewable energy. For this, the hotel sources materials such as bark waste from nearby sawmills. Finally, organic waste is compressed and liquefied on-site and fed into the local biogas plant for energy production.

The APIPURA hotel rinner operates similarly when it comes to food delivery. Fresh fruits and vegetables are delivered several times a week, immediately after harvest, and are processed right away. In cases of overproduction, long-lasting products such as jams, pickled vegetables, fermented specialties, chutneys, and syrups are made. The hotel coordinates closely with producers, planning cultivation and harvest with Manfred Rinner, the junior manager and head chef.

At the fully vegan Paradiso Pure.Living hotel on the Seiser Alm, Aggeliki Charami combines seasonal and organic ingredients with innovative techniques to create a menu of creative plant-based cuisine. The hotel's own SCOBY and koji fermentation cultures, for example, add depth and open up new flavor possibilities. The experience is further enhanced by the adjacent OMNIA restaurant, which offers a sophisticated fine-dining experience with a plant-based menu.

Between expectation and reality

Although many concepts are consistent, some examples demonstrate that regionality must always be considered in the context of geographical conditions. At the Hotel Korinjak, the only hotel on the Croatian island of Iž, fresh, local products and Mediterranean flavors define the vegetarian-vegan cuisine. Meat, fish, and eggs are deliberately avoided. The Korinjak grows medicinal herbs for teas and primarily uses regional spices. However, since very little grows on the island, especially during the summer months, production reaches its natural limit during the high season. Seasonal vegetables are therefore sourced from the mainland when local production is insufficient to supply both locals and vacationers.

Regional value creation is particularly evident in tourism, where hotels, producers, and service providers collaborate closely and short supply chains and transparency become the norm. This is most clearly and easily seen in the culinary sector. Furthermore, examples from the Green Pearls® Community demonstrate that sustainable destination development creates ecological, economic, and social momentum locally. Crucially, this fosters genuine cycles that strengthen the guest experience and local development equally.

Our sources:

• Deutsche Gesellschaft für Internationale Zusammenarbeit: The Tourism Value Chain
• BMWET: Study on the Economic Impact of Tourism

At its core, it is a matter of striking a balance that is more difficult to maintain in practice than in theory. Tourism is supposed to be economically viable, creating jobs, strengthening regions, and generating value. At the same time, it is also meant to protect nature, conserve resources, and respect local communities. However, as demand grows, so do energy consumption, land use, and the complexity of supply chains. Thus, transparency, clear communication, and a shared approach become the true litmus test—not only toward guests, but throughout the entire chain of stakeholders.

Three dimensions, one conflict of interest

When it comes to sustainability, tourism operates at the intersection of three key dimensions: economic success, environmental responsibility, and social justice. In practice, balancing these dimensions is often more challenging than it appears in theory. Rapid economic growth can place excessive strain on resources, environmental measures require long-term investment, and social responsibility demands sustained commitment. Additionally, value creation must be distributed fairly, and regional identity must be preserved. The central challenge is actively managing these conflicting goals and integrating the three dimensions rather than treating them as separate entities.

Cooperation as a dynamic process

That's precisely the focus of the hotels in the Green Pearls® community. They are using the steadily growing demand for sustainable tourism as an opportunity to rethink key questions and take a closer look. How can growth be managed to preserve authenticity, quality, and credibility? It's a process that isn't limited to individual hotels but extends to all partners and suppliers.

As a result, the role of hotels is changing in some respects. They increasingly see themselves as partners sharing responsibility within a larger network, not merely as consumers of services. "Staying in touch, asking questions, observing, and taking action if necessary—that’s all part of what we do," says Ursula Wagner, owner and managing director of Naturresort Gerbehof, describing their approach. Rather than being established once and continued unchanged, partnerships are actively nurtured and regularly reviewed.

The fact that this commitment is not merely theoretical becomes particularly evident when working with rapidly growing startups and specialized partners. They bring innovation to the industry, yet they are often under intense pressure to scale up quickly. "In our experience, above-average growth often comes at the expense of authenticity and quality," says Marion Müller, whose family owns SANDcollection. This makes regular reviews, open dialogue, and a willingness to collaborate on solutions all the more important. This includes clearly identifying weaknesses, refining processes, and having the courage to part ways with partners when necessary.

Johannes Steinwender of Schloss Lerchenhof emphasizes that growth requires clear guidelines: "Sustainable businesses remain authentic when growth is not an end in itself but rather aligns with their values. Even as the business grows, quality, regional value creation, and responsible decision-making must be consistently maintained.“

Growth as a shared responsibility

The typical challenges of (rapid) growth tend to manifest themselves in similar ways time and again. When demand rises quickly, quality standards are put under pressure, processes become more complex relatively suddenly, and supply chains become harder to track. Communication with partners may also deteriorate if structures do not grow at the same pace.

Therefore, partnerships in sustainable tourism are not static constructs, but rather dynamic relationships. They are based on shared values that may evolve—or drift apart—over time. Within the Green Pearls® Community, hotels and accommodations actively support this process. "For us, collaboration means responsibility. We select partners based not only on performance but also on their values. Growth must never come at the expense of sustainability, quality, or credibility," says Stephan Bode, the managing owner of Hotel SCHWARZWALD PANORAMA. At the same time, growth is not viewed critically by default. On the contrary, when managed properly, growth can accelerate sustainable development and amplify positive effects.

However, the key takeaway remains: the growth of sustainable tourism is not guaranteed. It requires constant reflection, difficult decisions, and a willingness to take responsibility—even, or especially, when it becomes uncomfortable. Growth itself is not the problem here; rather, it is the way it is managed and communicated. Only when economic success remains in harmony with ecological and social goals—including those of suppliers and partners—can the sustainable hospitality industry live up to its long-term aspirations.

Our Sources:

• Greeney: 3 pillars of sustainability

• KPMG: Viewing sustainability as a driver of growth

• Bundesumweltministerium: Sustainability as a Call to Action

Radenko Jovicic, who has already worked for the grandparents of the current hotel manager, will remain at the hotel and continue to support the kitchen team in his role as sous chef. Considered a defining figure of the hotel, Jovicic has been awarded three Falstaff forks on multiple occasions.

The Naturhotel Outside is located in the heart of the Hohe Tauern National Park, combining regional cuisine with a nature-oriented wellness concept. Most of the ingredients used are sourced from organic farms, the hotel’s own vegetable and herb garden, or farms in East Tyrol.

This presents a challenge to the industry because wellness facilities are among the most energy- and water-intensive in the tourism sector. Heated pools, saunas, and elaborate treatments consume significant resources, conflicting with the growing desire for sustainability.

Which leads to the crucial question: How can one relax without leaving a massive ecological footprint? The hotels in the Green Pearls® network are seeking answers to this question, developing concepts that combine relaxation with environmental awareness. Examining real-world examples reveals how these sustainable approaches are being implemented.

 Technology meets sustainability

The hotel SCHWARZWALD PANORAMA in Bad Herrenalb, a health resort and spa town in southern Germany, combines the natural powers of nature with state-of-the-art facilities. The hotel relies on 100% green electricity, a combined heat and power plant, water-saving systems, and intelligent sensor and heating controls. Additionally, the spa area's treatments use only organic, natural cosmetic products. The hotel takes a holistic approach that goes beyond the traditional oasis of relaxation. "Selfness is mindful self-care and actively pursuing a healthy lifestyle. It is the philosophy that drives us. We place the needs and well-being of every single guest at the heart of our hospitality," explains Managing Director and owner Stefan Bode. For this reason, the spa offerings are complemented by yoga, fasting, and individually tailored wellness programs.

Thanks to its use of geothermal energy, the OLM Nature Escape is energy self-sufficient and has been GSTC-certified since its inception. “We wanted to create an ecologically, socially, and economically sustainable hotel with a spa,” says owner Christian Lechner. It’s no surprise that the OLM was named “Hotel of the Year” in 2024. The 500-square-meter Eco SPA combines warm wood tones with large panoramic windows. It features a natural swimming pond, an indoor pool, a heated outdoor lap pool, and an adults-only sauna area. Energy is supplied by photovoltaics, hydropower, and, above all, geothermal energy. Equipped with 3,000 m² of solar panels on the roof, a geothermal system with 126 probes, and its own heating plant, the hotel generates all the electricity and heat it needs. In total, that amounts to 870 kW for direct consumption. "We place great importance on ensuring that our equipment operates efficiently and that resources are conserved," says Lechner.

The Naturhotel Outside in Matrei, East Tyrol, has implemented sustainable solutions in its 2,000-square-meter Natur Spa, where modern systems and regional resources work in harmony. "Our goal is to use energy where it's really needed," explains Managing Director Daniel Ganzer. For instance, the outdoor pool, which is heated to 35 °C, uses water-saving technology. Outside operating hours, the warm water is stored in an underground tank and reused during the “Green Hours.” This reduces heat loss without compromising guest comfort. A special regional connection is evident in the Deferegger healing water brine bath, which is fed by mineral-rich, 600,000-year-old healing water from the surrounding area. The spa area was designed with natural materials such as East Tyrolean serpentinite, creating a connection to the alpine landscape of the East Tyrolean Alps.

The Hotel Das Rübezahl in Schwangau uses energy- and water-saving systems to conserve resources. Its 2,500-square-meter wellness area features a natural pond, a reflexology stream bed, and a panoramic deck offering space for exercise and relaxation. Indoor and outdoor pools, including the year-round heated outdoor pool, utilize energy and water-saving systems that, for example, reuse waste heat from the cooling system. The Beauty-Alm and the indoor spa area offer natural products. Treatments such as the Alpine herbal massage and the Kundalini back massage use high-quality, regional, natural products.

The Hotel Weiherhof has also adopted a minimalist, eco-friendly approach to wellness. “For us, sustainability means consistently using environmental technology and actively managing resources,” explains General Manager Klaus Pichler. For example, the pool water comes from the hotel’s own spring and therefore does not impact the drinking water supply. Furthermore, it is treated without the traditional addition of chlorine. Instead, the hotel operates a modern ozone system. Energy usage is also closely monitored: The saunas are controlled by automatic timers and are only in operation at specific times. Another sauna is activated exclusively upon request to ensure energy is used only as needed. Throughout the hotel, water-saving systems in showers, faucets, and toilet flushes ensure reduced consumption of approximately 130 to 140 liters per guest per night. The concept is complemented by the hotel’s own certified organic care products from South Tyrol, which also underscore the hotel’s regional commitment in the spa area.

Targeted use of resources

The adults-only Tree Hotel My Arbor in South Tyrol uniquely combines nature experiences with a pampering program. One example is the essential oils used for sauna infusions. These oils are produced by a small local company that uses woodworking byproducts, such as Swiss stone pine needles, for distillation. "This is a wonderful example of sustainable business practices that we are happy to support," says Alexandra Huber, who runs the Tree Hotel with her family. "We select our partners very carefully," Huber emphasizes. When it comes to beauty and skincare products, My Arbor adheres to the highest ecological standards. The Team Dr. Joseph and Pharmos lines used are additionally certified organic. A mindful approach to nature also plays a central role in the rest of the leisure offerings. One particularly popular offering is forest bathing, a meditative practice in which guests experience the forest with all their senses. Spending time in the forest reduces stress, lowers the heart rate, and recharges the body—and raises awareness about protecting the environment.

At the APIPURA hotel rinner in South Tyrol, the Rinner family combines renewable and energy-efficient systems with unique spa treatments. "We've chosen a wellness concept that conserves resources," explains hotel manager Manfred Rinner. For this reason, the sauna is only heated upon advance reservation so that no energy is wasted when it’s not in use. Guests are asked to sign up about 20 minutes in advance. Similarly, the whirlpool is not heated at night. Instead, the water is collected in tanks to prevent heat loss. Treatments such as honey massages using the hotel’s own organic honey complement the offerings, blending relaxation with regional culture. “Our guests greatly appreciate the combination of modern amenities and authentic treatments,” says the hotel manager.

Exclusivity for the environment and guests

The relaxation area at Hotel Okelmann’s in Warpe is a small, charming "private spa" offering tranquility instead of hustle and bustle that can be booked exclusively for about two hours per room per stay. It features a tiny sauna housed in a quaint shepherd's wagon, as well as a wood-fired hot tub. The experience is complemented by sound massages, yoga sessions, and a quiet room available for free use. The hotel's commitment to sustainability is evident in the way the sauna and hot tub are operated: they are only heated after a reservation is made and then turned off afterward, ensuring energy is used efficiently. "This is a minor inconvenience for spontaneous visitors, but definitely a win for the environment," explains Managing Director Kristin Okelmann. Guests should check in 20 minutes before use to allow time for the sauna to heat up and operate optimally.

The Hotel Korinjak, located on the Croatian Adriatic coast, takes a different approach: rather than offering energy-intensive spa facilities, it focuses on nature, the sea, tranquility, and physical activity. "Our concept is based on the principle of 'low impact, high value,'" says Ana Grzincic. "We want to offer our guests relaxation without unnecessarily consuming resources." The wellness offerings, therefore, rely primarily on manual treatments and the expertise of experienced therapists, as well as gong sessions and yoga classes led by certified instructors. "We deliberately avoid energy-intensive equipment and instead use natural products that are locally sourced whenever possible and have minimal packaging," says Grzincic. "Our guests greatly appreciate this simple yet effective form of relaxation," she adds.

At the Naturresort Gerbehof on Lake Constance, sustainability means intentional simplicity and authentic handiwork. "We avoid using technical equipment as much as possible and focus on personalized treatments instead," explains hotel manager and owner Ursula Wagner. The sauna is only turned on when needed to conserve energy, and treatments use certified organic oils and natural cosmetic products. This approach is reflected in the spa area itself: the indoor and outdoor log-cabin-style saunas are made of wood, and the floor is made of silver quartzite, a healing stone from South Tyrol. The focus is on slowing down and regeneration. Treatments, such as stress-relief massages based on Viktor Philippi’s methods and meditations at the hotel’s stone circle, promote well-being in line with a holistic longevity concept. “Our goal is to create a place where guests can find peace and recharge amidst nature,” says Wagner.

Relaxation with a clear conscience

Today, a sustainable spa vacation combines relaxation with a commitment to the environment, its resources, and its people. Green Pearls® partners demonstrate that comfort and mindfulness are not mutually exclusive in this context, but rather, they can complement each other in meaningful ways.

They rely on smart, resource-efficient solutions, such as using renewable energy and green electricity; interior architecture featuring natural raw materials; using regional and certified organic products; and taking targeted measures to manage resource consumption. At the same time, natural materials, warm lighting, and nature-inspired design elements create an atmosphere of calm and mindfulness.

This holistic approach results in a wellness experience that makes guests feel good and protects the environment.

Is it possible to measure sustainability?

Values cannot be measured solely by meter readings and carbon footprints. However, a recent study by the Institute of Tourism at the University of Applied Sciences of Western Switzerland in Valais, in collaboration with the German Hotel Association and the employer review platform Kununu, found a clear link between employee satisfaction and the guest experience. The study analyzed data from over 400 selected hotels and compared their reviews on Kununu, Booking.com, and TripAdvisor. The results revealed that hotels with highly motivated employees received significantly higher guest ratings, especially in cleanliness, service quality, and overall satisfaction.

Therefore, the most sustainable hotels consider more than just their resource consumption. In addition to energy and water usage, waste production, and CO₂ emissions, they also look at social metrics such as employee satisfaction, turnover rates, and survey results. This raises the question of which specific key parameters sustainable accommodations track and the insights that can be drawn from them. Examining the practices of Green Pearls® partners reveals that their approaches range from precise data analysis to creative engagement formats that involve the entire team in the transformation process.

Hard Data, soft factors: A look at the key figures

Hotel Luise in Erlangen has established a wide range of key parameters. The “Wall of Change” is the hotel's visible centerpiece of its holistic sustainability approach. This wall, located in the lobby, is also accessible digitally and documents the hundreds of initiatives through which the hotel is making its operations more environmentally and socially responsible. The spectrum ranges from structural measures and purchasing guidelines to small, everyday behavioral changes. Each measure tells a story, demonstrating that change often happens in small steps. Hidden behind the small wooden leaves on the wall lies a highly precise monitoring system. To calculate the carbon footprint, for example, detailed data is collected, including electricity and water consumption, weighed waste volumes, use of food and cleaning supplies, number of laundry loads, and employees’ commutes. The “Wall of Change” translates these figures into a vivid picture of progress.

At the OCÉANO Health Spa Hotel in Tenerife, careful water usage is essential because water is a precious and limited resource on the island. The hotel continuously monitors energy and water consumption, as well as waste generation, to immediately detect leaks, track progress, and ensure ongoing improvement. To this end, the hotel relies on technical solutions, such as shower flow restrictors, which reduce consumption without compromising the quality of the guest experience. Meanwhile, the use of solar energy is expanding to increase the share of renewable energy and reduce the hotel’s CO₂ emissions.

While the OCÉANO relies on day-to-day operations for management, the Naturhotel Outside in Tyrol uses centrally tracked metrics and publishes a regular sustainability report. In it, the hotel documents trends in energy and water consumption, CO₂ emissions, and waste volumes, as well as its goals for the coming years. Among other things, the report emphasizes the importance of renewable energy and illustrates the extent to which the regional economy is supported through procurement and partnerships. The environmental report serves as a compass and a calling card: internally, it helps set priorities and ensures that everyone on the team is on the same page, and externally, it builds trust with guests and partners who want to understand how sustainability is implemented locally.

The APIPURA hotel rinner on the Ritten is another example of structured, externally audited sustainability management. This family-run business is evaluated through certification by the GreenSign Institute, which awarded it the highest level. The underlying set of criteria covers over a hundred aspects related to the environment, social responsibility, and economic development. This includes traditional environmental indicators, such as energy and water consumption, as well as waste management, and also ecological responsibility, regional value creation, and innovative approaches to forward-looking tourism. Sustainability is deeply rooted in the identity of this family-run business and has been developed continuously over three generations. Additionally, the hotel was the first to receive the Bio-Fair-Südtirol label. 

Measuring, analyzing, and reducing emissions

The family-run Hotel Weihrerhof is also located on the Ritten and operates according to a nature-oriented concept. The hotel carefully tracks its energy consumption, water usage per guest per night, and waste volumes and uses this data to calculate its carbon footprint. The hotel's approach follows the internationally recognized classification of direct emissions, emissions from purchased energy, and other upstream and downstream emissions along the value chain. This analysis reveals which areas account for the largest share of the overall balance and where specific measures can most effectively reduce greenhouse gas emissions. In recent years, the hotel has successfully reduced its emissions by 30%. Notably, the hotel has set a goal to reduce CO₂ emissions by 4–5% per guest night each year.

With a similarly rigorous approach, the SCHWARZWALD PANORAMA examines its key performance indicators and documents its carbon footprint in a climate report. The report focuses primarily on classic environmental parameters, such as operational CO₂ emissions, energy and resource consumption, and CO₂ emissions from transportation and procurement. This data is allocated to individual sectors and regularly evaluated to identify developments and trends. However, amid all these "dry" figures, the role of people and employees is deliberately emphasized at SCHWARZWALD PANORAMA. The company understands sustainability as a cultural process that begins with the selection and onboarding of employees and is strengthened through opportunities for participation and transparent communication. In such an environment, strong team cohesion and pride in one’s work emerge. These factors directly translate into the guest experience, reflected in high guest satisfaction and growing loyalty among regular guests.

The Green Spa Resort Stanglwirt, located in the Wilder Kaiser region, is another example of the close intertwining of environmental metrics and social responsibility. For years, this family-run resort has calculated its carbon footprint and systematically measured electricity and water consumption, using a digital facility management system to identify excess usage early on. Through certifications such as the Austrian Ecolabel and the EU Ecolabel, this data is analyzed further in relation to overnight stays and guest numbers. At the same time, the Stanglwirt relies on a comprehensive human resources (HR) strategy featuring professional recruitment, mental health programs, and large-scale employee surveys. In order to support the targeted development of its employees, the Stanglwirt launched the “Stanglwirt Talent Incubator,” which offers tailored workshops for employees, managers, future leaders, interns, and apprentices, helping them reach their full potential. This approach strengthens long-term commitment and motivation among staff, fostering a personal foundation of trust similar to that with guests.

Sustainability can only be achieved as a team

The SANDcollection, comprised of SANDglow (Husum) and SANDnature (Timmendorfer Strand), also exemplifies the close link between team culture and sustainability. The group created the SANDbook, an internal tool that structures and explains its understanding of sustainability, making it accessible to all employees. At its core is a color-coded traffic light system that evaluates performance in various areas and links it to a bonus system. Three colors and multiple criteria form a playful matrix that shows employees and teams where they stand and what steps are needed to reach the next level. The goal is to contribute to both personal development and a continuous improvement process within the company. In parallel, the SANDcollection is conducting wet waste measurements again this year to raise awareness among the new kitchen team and derive effective reduction measures.

For the Allgäu-based Hotel Das Rübezahl, corporate sustainability is an ongoing process of development, not an abstract goal. Accordingly, key performance indicators are systematically tracked and analyzed. These include energy and water consumption, which are monitored and managed using meters installed at all sources. The hotel also regularly documents waste volumes and recycling rates and reviews its use of regional products. Furthermore, qualitative factors play a decisive role. Employee satisfaction is ensured through open communication within the team, which is reflected in long-term collaboration. Stable partnerships with regional businesses and direct guest feedback are incorporated into the overall assessment as well. These "soft factors" provide valuable insights into the effectiveness and lasting impact of the measures taken.

What sustainable hotels have in common

These examples all have one thing in common: sustainability is not a random assortment of individual measures, but rather a process and an overarching concept. In this context, measurement plays a dual role. On the one hand, metrics on energy, water, waste, emissions, and regional value creation provide an objective basis for documenting progress and making decisions. On the other hand, they create transparency. Employees, guests, and the region can see what lies behind an organization’s commitment. When metrics are made visible, such as in sustainability reports, installations, employee training, or traffic-light systems, they have an impact of their own. They demonstrate that individual actions yield measurable results and make developments tangible.

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Our Sources:

• Study of the Institute of Tourism at the University of Applied Sciences of Western Switzerland in Valais, in collaboration with the German Hotel Association and the employer review platform Kununu
• GreenSign Certification Catalog
• Measuring Sustainability in the Hotel Industry (Prodinger Tourism Consulting)

Generational change – more than self-fulfillment

Family businesses thrive on long-term perspectives and close personal connections to their companies. Therefore, decisions such as handing over the business to the next generation are rarely made under short-term pressure to generate returns. Rather, they are made out of a desire to ensure stability and continuity. This is precisely why responsible management in family-run hotels often stems from a deep-seated commitment to employees, guests, and the region. Therefore, regulating succession is always an emotional process. It requires clarity, preparation, and mutual respect. Existing values should be preserved, but the next generation simultaneously wants to establish its own identity. Both elements must complement each other.

Sustainability as a “hereditary” value

Sustainability encompasses more than just a certificate or a list of measures. It reflects a company's identity and the values firmly rooted in its philosophy. Often, both of these arise not from guidelines but from setting an example. When children see their parents working with regional partners, building in a resource-efficient manner, or prioritizing long-term employee retention from an early age, responsible behavior becomes second nature to them as well.

Sustainability connects generations – best practice examples from the Green Pearls® network

Summit Lodges Pfunds: Teaching values from an early age

The Summit Lodges Pfunds were built in 2018 on land owned by the Spiss family. The property has been in the family for generations and was previously used as a pasture. The family carefully developed their heritage in harmony with nature and the region by constructing two North American-style log cabins. From the beginning, the lodges were designed to be built in a resource-efficient manner, offering guests an authentic, natural, and cultural experience. The impressive landscape surrounding Pfunds is more than just a backdrop for the family; it is the foundation of their long-term success. Here, sustainability is also considered in terms of generations. The next generation is growing up with the company's values as a matter of course. Responsibility, entrepreneurial thinking, and sustainable action are taught from an early age, not just when the business is handed over.

Naturhotel Outside: Sustainability as a lived corporate culture

The family-run Naturhotel Outside is located in the heart of the Hohe Tauern National Park and has already undergone a successful generational transition. For Daniel Ganzer, who took over the business from his parents in 2023, sustainable management has always been a priority. He does not see himself as an activist but rather as a practitioner, further developing what already exists, using energy more efficiently, and treating resources with care. Strong teamwork, appreciation, and regional roots are important to him. His vision is to have an economically healthy establishment that brings joy to guests and employees while ensuring a future worth living for future generations.

Hotel Schloss Lerchenhof: a professional transition that maintains the same philosophy

In July 2025, Johann Steinwender and his wife, Karin, officially took over the Slow Food Hotel Schloss Lerchenhof. The couple had leased the business from May 2023 to June 2025. They chose the two-year transition phase deliberately in order to structure the handover process professionally and make it transparent. This process was supported by the Steinwenders' respectful relationship with their parents, Hans and Gerhild. For Johann Steinwender, the Lerchenhof is more than just a workplace. He grew up there, helped out as a child, and developed an early attachment to the property. After gaining more than ten years of experience in international tourism, he returned. This decision was also personally motivated by the birth of his first son. Steinwender manages the Biedermeier castle in Carinthia, Austria, to run it in a long-term, sustainable manner.

Hotel Luise: Sustainability as a family legacy

Ben Förtsch is the third generation to run the Hotel Luise. Rather than a radical new beginning, there was a conscious and careful further development of the established foundation of values. In addition to technology and design, sustainability is evident in the stories, symbols, and attitudes here. The moon tree trunks at the entrance are a tribute to his father, and the personal anecdotes on the menu recount the family's history. These visible signs establish the hotel's identity, both internally and externally. A photo from 1931 shows Luise Gumbmann, after whom the hotel is named. Her daughter, Marga, founded the business in 1956. This awareness of heritage continues to inform business decisions to this day. A green philosophy has been part of the business since at least the time of Ben Förtsch's parents and continues to shape the hotel today. Förtsch himself combines the circular economy, climate-friendly concepts, and innovative design with this history.

Relais del Maro: Hospitality across generations

The Relais del Maro is a charming, family-run Albergo Diffuso in Borgomaro, Liguria, run by Elena Scalambrin and her mother, Piera. The family's roots run deep in the history of this small village in the Imperia countryside. For generations, their ancestors were known as cobblers, innkeepers, and butchers. Driven by a desire to preserve the family's historic property and revitalize the village, the family carefully renovated several houses and transformed them into a hotel in 2012. In this way, the Relais del Maro revitalizes Borgomaro, combining tradition with modern comfort. Personal memories and anecdotes characterize the hotel, making it a very authentic place. Just as their ancestors once welcomed travelers, the family now welcomes guests from around the globe with the same values.

SANDcollection: Structurally securing sustainability

Through the creation of the SANDcollection, Managing Director Marion Müller has established a clear vision for the lifestyle hotels, SANDnature and SANDglow. The "SANDspirit" should transcend the individual hotels and represent a comprehensive understanding of sustainable living. This attitude is conveyed through a set of values and criteria that define ecological, economic, and social sustainability and are written down. The participatory, bottom-up approach is notable: management does not specify the criteria alone but develops them together with the team and continuously reviews them. For Marion Muller, ensuring the continuity of a family business means considering the needs of future generations. A sustainable vision must be ideologically clear, economically viable, and organizationally secure. This includes early, long-term planning for the transition, ideally with the involvement of external experts and, of course, one's family.

Hotel Korinjak: A vision that endures

Hotel Korinjak is the only hotel on the Croatian island of Iž. This unique setting shapes the hotel’s approach to sustainability and every decision made. For this family-run business, the focus of succession planning is therefore not on the hotel itself, but on its philosophy. In the sensitive island setting, especially, sustainable management must be part of daily practice: in water and energy use, food selection, and respectful coexistence.

These values are consciously passed on from an early age. The next generation is not only involved in operational processes but also grows into the underlying mindset. This fosters an understanding of why certain measures are taken, how processes unfold, and why specific choices are made. At the same time, the new generation brings different, forward-looking perspectives and carefully builds upon the existing concept. For Hotel Korinjak, generational change means sharing responsibility and establishing an enduring ethos, regardless of individual personalities.

My Arbor: Between tradition and the next generation

At the tree hotel My Arbor in Brixen, Alexandra Huber believes that sustainable management must be continued and actively shaped for the future. She and her family are currently in the midst of a generational transition. The transition is happening gradually, with close collaboration between parents and children. Traditions provide guidance, but openness to new ideas and developments is also necessary, says Huber. Responsibility always extends to future generations as well. Sustainability is a long-term perspective that grows and evolves. The fact that Huber herself has just become a mother makes this process even more tangible.

Hotel Das Rübezahl: Sustainability is in their DNA

The generational change at Hotel Das Rübezahl is taking place quietly and smoothly. Alexander Thurm, representing the third generation, has been involved in management for some time. Previously, Hildegard and Herbert Thurm handed over the business to their children, Erhard and Giselle, who developed Das Rübezahl into a well-known romantic hideaway. The success of the second generation is now shaping the third. Conflicts over values? Not at all. "Sustainability, environmental awareness, and a love of nature are in our DNA," says Alexander Thurm. These values have always been part of their daily activities and long-term decisions, not just a strategic label. The third generation has increased visibility above all else. Alexander has made what was self-evident to insiders apparent to outsiders. His goal is not a radical change of direction, but rather continuous improvement and communication of core values.

Paradiso Pure.Living: Shared values as a solid foundation

Clear, shared values can sustain a business across generations. The Paradiso Pure.Living vegan hotel on the Seiser Alm is a clear example of this. In 1994, Valeria Caldarelli and her husband bought the historic hotel, rebuilt it, and spent many years shaping it. Today, her sons, Alexander and Maximilian Spögler, continue to run the family business with the same pioneering spirit and courage.

A shared understanding of sustainability made the transition easier. All generations of the family now live vegan lifestyles and share a clear philosophy that continues to shape the Paradiso and its sister hotels. This continuity fosters trust and provides direction for the future. While the next generation is growing up at the Paradiso, the foundation for the next succession has already been laid—a philosophy that is lived out in daily life and passed on quite naturally, without needing to be explained.

The “endless game” of generations

A well-planned succession strategy is essential to securing the long-term success and values of a family business across generations. Succession is not a one-time event, but rather an ongoing process characterized by trust and strategic foresight. Family businesses form the backbone of the German-speaking hotel industry. When sustainability is established and passed on as both a strategy and an attitude, the result is an "endless game" based on consistency, innovation, and responsibility. Green Pearls® partners exemplify that business succession is primarily a deliberate choice to transmit values and assume responsibility for future generations. In this way, sustainability becomes a legacy, not just a trend.

___________________

Our Sources

• Familienbetriebe im Gastgewerbe

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But first, here are three reminders for a successful getaway

1. Don't try to do too much. One highlight is enough for a short trip. Otherwise, simply enjoy having nothing to do for a change.

2. Pack light. You need less than you think. Really!

3. Choose a nearby destination and take the bus or train. This will significantly reduce your vacation emissions. You'll also have more time at your destination.

13 hotels, destinations, and offers for sustainable short breaks

SCHWARZWALD PANORAMA, Bad Herrenalb, Germany

Escape everyday life and head to the northern Black Forest: at SCHWARZWALD PANORAMA, treat yourself to two nights of wellness for your body and mind. Look forward to a generous zero-waste breakfast buffet each morning and a three-course gourmet dinner (served or buffet-style) each evening. Relax with a 60-minute full-body massage or a natural cosmetics treatment that includes a skin check, cleansing, exfoliation, a mask, and final care. Choose what you desire and then sit back and relax. In addition to the offerings of this renowned wellness and health hotel, be sure to explore the region's hiking and biking trails and, above all, take a deep breath. Bad Herrenalb is a recognized climatic health resort.

Two nights' break available from €449.00 per person. | To the offer

Hotel Korinjak, Insel Iž, Croatia

Slow down the pace and spend a few days by the sea. Between March and June, the Hotel Korinjak on the Croatian island of Iž offers opportunities for mindful relaxation. During the "Festival of Sound & Movement" (April 29–May 3, 2026), enjoy daily gong baths, nightly gong pujas, aerial restorative yoga, and voice and bodywork sessions, all in the tranquil setting of the island. The special festival rate is €78 per person per night and includes a 4+1-night offer for those who want to immerse themselves even more. 

From June 4 to 7, 2026, the Women's Weekend will follow, offering an opportunity for exchange and fresh inspiration in a relaxed and safe atmosphere. The program for this long weekend includes yoga retreats, creative workshops, and more. Even outside of these events, the vegetarian hotel is a special place for a short break or pause during a longer trip to Croatia. Three to four days of daily yoga, vegetarian cuisine, and time by the sea will give you an intense reset.

My Arbor, Brixen, South Tyrol

Enjoy a long weekend in South Tyrol and experience the special evening atmosphere of the Brixen Water Light Festival (April 29 to May 16), which transforms the old town into an open-air gallery. Local and international artists will stage installations around water and light spread across the city's historic water locations. You can easily combine your short trip to My Arbor with the festival: enjoy nature or wellness treatments during the day, then immerse yourself in the magical light displays in the evening. It's an absolute spring highlight if you want to spend your time off enjoying a special event.

LA VIMEA, Naturno, South Tyrol

LA VIMEA is all about conscious relaxation, offering a purely vegan concept and various short-break packages. The "Active Vegan Getaway," for instance, is perfect for a long weekend (three nights) and caters to active vegans. It includes the rental of two e-bikes for two days, as well as packed lunches and energy bars for excursions. For couples, there is the "Romantic Vegan Getaway": two nights in a relaxed atmosphere with e-bike rental, exclusive sauna access, and romantic room decorations.

Go directly to LA VIMEA's offers

Klosterhof – Alpine Hideaway & Spa, Berchtesgadener Land, Germany

When nature awakens in the Berchtesgadener Land region, it's the perfect time for a fresh start. Before summer really gets going, treat yourself to a relaxing solo getaway at Klosterhof – Alpine Hideaway & Spa in Bayerisch Gmain with the "Zeit für mich" (Time for Me) package. The focus is clearly on your health, relaxation, and enjoyment, with multi-course dinner menus prepared by Chef Sascha Förster every evening. Outside, nature beckons you to enjoy gentle exercise: observe how everything grows, get active yourself, bathe in the forest, and recharge your batteries. All of this can be enjoyed with a view of the mountains right outside your door.

Naturhotel Outside, Matrei in East Tyrol, Austria

Arrive and start hiking at the Naturhotel Outside on trails leading through one of Europe's oldest national parks begin right outside. You don't have to plan much for your short hiking trip because you can just set off. The hotel's hiking concierge is available to provide ideas and recommendations. The equipment pool provides poles, backpacks, child carriers, and more for your mountain adventures. After a day of outdoor exercise, the Natur SPA awaits as a place to unwind. The combination of time in the mountains and relaxation works perfectly at the Naturhotel Outside, especially since sustainable travel by train is absolutely uncomplicated. Lienz train station is easily accessible, and the hotel shuttle will pick you up from there.

Head straight to the offers at Naturhotel Outside

Hotel Luise, Erlangen, Deutschland

Die bayerische Stadt Erlangen ist wie gemacht für einen Kurzurlaub: kompakt, lebendig und voller Möglichkeiten für unterschiedliche Schwerpunkte. Ausgehend vom nachhaltigen Hotel Luise, einem der nachhaltigsten Hotels Deutschlands, entdeckst du die Stadt mit ihren überraschend vielen Facetten sowie das Umland.

Nürnberg, Forchheim, Bamberg oder die Fränkische Schweiz liegen direkt um die Ecke. Auf dem GREEN TRAVEL BLOG haben das Team vom Hotel Luise und wir unsere Insider-Tipps für ein Wochenende in Erlangen zusammengefasst.

APIPURA hotel rinner, Oberbozen, Südtirol

Manchmal braucht es nur ein paar Tage für sich selbst. Weg von Familie, Alltag, Partner*in und Entscheidungen. Vom 03.05. bis 08.05.2026 heißt es im APIPURA hotel rinner: Solo buchen, groß genießen. In allen Zimmerkategorien entfällt nämlich in diesem Zeitraum der Einzelnutzungszuschlag. Darüber hinaus gibt es im Hotel weitere tolle Angebote mit Genießer-Halbpension, Nutzung der kleinen, aber feinen Wellnessoase und weiteren Inklusivleistungen sowie die Möglichkeit zur einzigartigen Api-Wellness, bei der du die Luft des Bienenstocks direkt inhalierst (natürlich ohne die Tiere zu stören).

Ab 555,00 € pro Person | Direkt zum Angebot

Hotel Das Rübezahl, Schwangau, Deutschland

Ob spontane Midweek-Auszeit oder Wellness-Wochenende mit Kulturerlebnis: Im Hotel Das Rübezahl findest du den passenden Rahmen für deinen Kurzurlaub im Allgäu. Beim 4=3 Midweek-Spezial (ausgewählte Termine im Februar, März und Mai 2026; unter der Woche) genießt du vier Nächte und zahlst nur drei.

Hervorzuheben ist auch das Neuschwanstein Special (gültig vom 04.01.–23.12.2026). Hierbei verbindest du einen Besuch des UNESCO-Welterbes mit einem Wellness-Genusstrip im Hotel. Und wer einfach mal abschalten möchte, ist beim Wellness Escape im Allgäu (mehrere Termine von Februar bis November 2026) richtig: kurz dem Alltag entfliehen, durchatmen und erholt zurückkommen.

Lifestyle Resort Zum Kurfürsten, Bernkastel-Kues, Deutschland

Ein Tag Auszeit, der sich nach mehr anfühlt: Beim Arrangement „Kurfürsten Verwöhntag Exklusiv“ startet dein Kurzurlaub im Lifestyle Resort Zum Kurfürsten schon am Anreisetag ab 13 Uhr. Denn ab dann kannst du bereits den Wellnessbereich des Resorts nutzen. Am Abreisetag endet deine Auszeit ebenfalls nicht mit dem Auschecken: Stattdessen darfst du noch bis 21 Uhr im Wellnessbereich entspannen.

Dazu kommen eine Übernachtung inklusive Frühstücksbuffet, ein 4-Gang-Menü am Abend und zwei Nachmittagssnacks. Begeisterung, Gleichgewicht, Zufriedenheit – die kompakte Auszeit an der Mosel lässt dich intensiv regenerieren, auch wenn du wenig Zeit hast.

Hotel Okelmann’s, Warpe, Deutschland

Zeit für einen Tapetenwechsel? Dann ab aufs Land! Im Hotel Okelmann’s im niedersächsischen Warpe findest du zahlreiche Inspirationen für eine kurze Auszeit, dank saisonaler Arrangements rund um das Frühjahr und den Frühsommer, täglicher Wellness- und Achtsamkeitsangebote und gemütlicher Rückzugsorte mit Blick in die Natur.

Ein paar entspannte Tage im Grünen, gutes Essen und einfach Zeit, um runterzukommen, wirken Wunder. Da muss es nicht der lange Urlaub weit weg sein. Wie wäre es zum Beispiel, über die Osterfeiertage eine kurze Auszeit zu genießen? Mit Osterfeuer, ausgiebigem Sonntagsbrunch am Ostersonntag und ganz viel Zeit zum Entspannen.

Zu den Angeboten im Hotel Okelmann’s.

Naturresort Gerbehof, Friedrichshafen, Deutschland

Wenn du eher aus dem Süden Deutschlands kommst, dann bietet dir das Naturresort Gerbehof am Bodensee die Möglichkeit für ein paar Tage Landluft. Bewusst für kurze Aufenthalte gestaltete Arrangements , wie die kleine Auszeit mit drei bioenergetischen Motivationen, lassen dich einen Schwerpunkt für deinen Kurzurlaub setzen: Genuss, Entspannung, Stressresilienz, Naturerleben. Zwischen Obstbäumen, weiten Wiesen und frischer Luft findest du jedoch bei jedem der Angebote Raum zum Abschalten.

ADLER Spa Resort SICILIA, Agrigent, Sizilien, Italien

Wenn du dem Frühling ein Stück voraus sein möchtest, lohnt sich ein Kurztrip nach Sizilien. Beim Super Spa Special im ADLER Spa Resort SICILIA genießt du eine entspannte Auszeit am Meer mit viel Raum für Wellness und Ruhe. Das Super Spa Special beinhaltet neben Halbpension, Aktivprogramm und Zugang zur Wellnesswelt auch einen Spa-Gutschein in Höhe von EUR 30,00 bei einem Aufenthalt von drei Nächten.

Neben mediterraner Landschaft und dem Blick auf die wilde Küste nahe des Naturreservats Torre Salsa besticht die Region zusätzlich mit milden Temperaturen, die ideal für Outdooraktivitäten sind. Wandern, Biken oder lange Strandspaziergänge läuten den Frühling sanft ein.

Diese Ideen reichen dir nicht?

Wir haben eine ganze Sammlung mit Ideen und Inspirationen für Wochenendtrips auf unserem Blog. Schau gern rein und lass dich inspirieren.

Mit wem musst du dieses Jahr unbedingt einen Kurzurlaub planen? Schicke dem oder derjenigen einfach diesen Newsletter als „subtilen“ Hinweis. #sharingiscaring

Discover the GREEN TRAVEL BLOG editorial team's favorite articles from last month.

It is often stories that change our perspective on travel – subtle influences that linger long after we have read them. In our editorial office, we regularly discuss what has moved, inspired, or made us think recently. Whether it's a book, film, documentary, or podcast, we share our personal recommendations with you here – honest, hand-picked, and always with conscious travel in mind.

Here's what Mara has been excited about lately:

"This time, it's not a media recommendation, but a platform recommendation. If you buy books, take a look at the ‘Autorenwelt’ website. The shop has made it its mission to improve the payment of authors. The online bookstore gives its registered members (registration is free!) 7% of the sales price of every book sold. This is in addition to the royalties that the author receives from their publisher. It's about the common good, sustainability, and community."

To Autorenwelt. (unpaid ad)

While many hotels struggle with high staff turnover and constant recruitment, hotels in the Green Pearls® international sustainability network are taking a different approach: retaining team members instead of replacing them. What may seem idealistic at first turns out to be a clear economic advantage. The costs of recruiting, training, and the quality losses due to staff turnover far exceed the investment in positive working conditions.

Retention instead of recruitment: The figures speak for themselves

Examining real-life examples reveals that retention is not a matter of chance, but rather the result of deliberate decisions. For example, the same team has been returning seasonally to the Hotel Korinjak on the Croatian island of Iž for years — some for ten years, and some for as long as twenty years. This is not due to a lack of alternatives, but rather because the work rhythm, respectful cooperation, and shared values are just right.

At Hotel Luise in Erlangen, most of the staff have also worked there for many years, earning above the standard rate with virtually no overtime. At the Hotel Klosterbräu in Seefeld, Tyrol, employee anniversaries are not celebrated with standard gifts, but with guests in the historic wine cellar. The Hotel Weihrerhof in South Tyrol has cultivated a collaborative working relationship for decades, where low staff turnover is the norm. The Klosterhof — Alpine Hideaway & Spa — also focuses on long-term employment rather than seasonal work. The hotel has a comprehensive personnel concept and only employs permanent staff, many of whom have worked there for over three years.

Loyalty pays off

Employees who have internalized an establishment's philosophy, know regular guests personally, and intuitively master procedures are irreplaceable. The two purely vegan hotels, LA VIMEA and Paradiso Pure.Living Vegan Hotel, demonstrate effective retention strategies: seasonal contracts are supplemented with on-site accommodations and wholesome vegan meals for the staff. As value-based businesses, both hotels carefully select their staff, and many employees strongly identify with the vegan philosophy, further strengthening their loyalty over the years.

Studies estimate that the cost of replacing an employee is 50 to 150 percent of their annual salary. Added to this are the nearly immeasurable losses resulting from a decline in quality, loss of knowledge, and an increased workload for remaining team members. Retaining employees not only saves money but also preserves trust, expertise, and authenticity.

The people at the center

Many Green Pearls® partner hotels invest specifically in the health of their employees, yielding a measurable return on investment. For example, at OLM Nature Escape in South Tyrol, employees receive a free health checkup starting in their third year of employment, as well as two osteopathic or physiotherapy treatments per year.

At SCHWARZWALD PANORAMA in Bad Herrenalb, free massages are available every quarter, along with access to the spa, sauna, and swimming pool. The bio-oriented Gut Sonnenhausen near Munich takes it a step further with a corporate health management system supported by the Ludwig Maximilian University of Munich. The university's working group studies various aspects of health promotion. Studies on health insurance prove that every euro invested in health promotion yields a return of 2.5 to 4.8 euros through reduced sick leave.

Predictability and fairness

Another factor for success is predictability. However, digitizing internal processes is also an often underestimated lever. Automated shift planning, digital time recording, and self-service portals reduce administrative effort and enable data-based personnel management, which is especially beneficial for seasonal businesses. At the same time, these tools strengthen employees' sense of personal responsibility and trust in fair processes.

Flexible, digital, transparent

Gut Sonnenhausen creates its duty rosters up to four weeks in advance and uses a digital time-recording system. Overtime is transparently recorded and compensated. At Hotel STURM in the Rhön, clear working time models and digital tools for vacation planning and duty scheduling ensure reliability. The inclusive Green City Hotel Vauban in Freiburg has fixed work schedules that enable a high degree of planning security and virtually eliminate overtime. Since the Federal Labor Court ruled on mandatory time recording, such systems have gone from useful to essential. They create transparency for everyone and increase legal certainty for companies and employees alike.

However, predictability does not mean rigidity. At the family-run Hotel Okelmann's in Lower Saxony, for example, working hours are flexible and arranged individually with team members so that they can easily balance their professional lives with family and leisure time. The My Arbor tree hotel in South Tyrol takes a similar approach: employees can choose part-time or full-time positions with 5-, 5.5-, or 6-day workweeks depending on their personal circumstances and needs. The Naturhotel Outside in East Tyrol also tailors working hours to individual life situations, offering part-time, full-time, and hourly positions. Many perceive this freedom of choice as a decisive competitive advantage that contributes significantly to team satisfaction and long-term loyalty.

Fair working conditions as an opportunity for growth and development

Fair working conditions are a development issue. The Canvas & Orchids Retreat in Cambodia is a perfect example of this. Sokchea started as a boat driver and, after receiving continuous training, now leads English-speaking excursions. In South Tyrol and Sicily, the ADLER Lodge RITTEN and the ADLER Spa Resort SICILIA offer individualized training programs for their employees and replace seasonal employment with year-round contracts. The SANDcollection, with its two hotels on the Baltic and North Seas, also sees itself as an explicit "platform for growth." Here, staff are encouraged to take on responsibility and develop professionally.

Qualified teams relieve managers and enable premium service, creating the basis for economically viable prices. Active training, hiring trainees, further training, and clear career opportunities are all part of the Green City Hotel Vauban's concept. These elements ensure that employees are continuously supported and feel comfortable. After one year of service, Vauban employees also receive capital-forming benefits.

Inner values and outer image

This internal culture has an external impact. In an increasingly competitive job market, employer branding has become a decisive factor for success. With flexible work schedules and free housing, My Arbor confidently positions itself as a modern employer. Marketing its location as a lifestyle — working with a view of Neuschwanstein Castle — also works for the Hotel Das Rübezahl in Schwangau, located in the Allgäu region. The SCHWARZWALD PANORAMA recently attracted trainees from Nepal, proving that location appeal and appropriate marketing enable diversity.

A question of attitude

However, positive working conditions always start with the right attitude. At the Hotel Bella Vista in Switzerland, every employee is as important as every guest. This belief is reflected in the hotel's flat hierarchy, reliable work schedules, and a bonus system that recognizes performance. At Hotel Okelmann's, this fairness stems from the owners' personal experience with poor working conditions and their conscious decision to implement a different model.

The Naturresort Gerbehof, located near Friedrichshafen on Lake Constance, takes it a step further by balancing its accounts according to the principles of the Economy for the Common Good. Here, success is measured not only in euros but also in social justice and human dignity.

Conclusion

Fair working conditions are not a costly trap; they are an investment with a measurable return. High staff turnover, on the other hand, is costly in financial, organizational, social, and cultural terms. Green Pearls® hotels demonstrate that economic success and social responsibility are not mutually exclusive. They are pioneers of a new employer culture in the hotel industry that emphasizes one key point: the best way to find good employees is to keep them from leaving in the first place.

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Our Sources

• Fluktuationskosten im HR-Lexikon
• Dehoga-Bundesverband
• Betriebliche Gesundheit (AOK)

Early booking figures confirm this trend impressively: vacation trips for the coming months are being booked even earlier than last year.

When popularity becomes a strain

The way travel destinations are discovered has fundamentally changed. Today, many travelers no longer rely solely on traditional travel guides for inspiration; instead, they combine AI tools with social networks, video platforms, and online forums. This travel mixology accelerates trend dynamics: places can become global hotspots within months, often without necessary infrastructure or protection plans. This is particularly evident when TV series, films, or influencers put little-known destinations in the spotlight.

Technological advancements in air travel are further reinforcing this trend. New long-haul, narrow-body aircraft allow for nonstop flights to cities that were previously difficult to reach. While this opens up new markets, it also puts pressure on regions unprepared for a sudden influx of visitors.

The consequences are particularly evident at popular nature destinations. A striking example is Berchtesgaden National Park: the “Infinity Pool,” a rock pool above Lake Königssee, has become a magnet for visitors from around the world thanks to social media posts. On peak days, over 350 people set out on the dangerous trail. This has resulted in a network of footpaths spanning several kilometers, significant encroachment on sensitive habitats, and a substantial threat to strictly protected animal species. By 2021, only one course of action remained: closing the area for at least five years to prevent further destruction.

Green Pearls: Three approaches to more sustainable tourism in popular destinations

The partner hotels of Green Pearls®, a global association of sustainable hotels, have different yet equally thoughtful strategies for addressing mass tourism. Three basic approaches can be distinguished: hotels in regions that actively manage tourist flows; hotels in remote areas far from tourist hot spots; and hotels in regions that promote sustainable tourism.

Active visitor management and protective measures

The Hotel Klosterbräu & Spa in the Seefeld region of Tyrol is a prime example of a well-thought-out approach to tourism in an area that has already been developed for it. Seefeld deliberately focuses on sustainable tourism rather than mass tourism. With activities available year-round, ranging from cross-country skiing in the winter to golfing in the summer, visitor numbers are evenly distributed across all seasons. Clearly marked trails in the Wildmoos landscape conservation area and the Karwendel nature park regions ensure that sensitive areas are not overburdened. Access restrictions for vehicles are particularly effective, such as limited access to the Gaistal Valley. Digital visitor guidance via apps complements the traditional infrastructure and directs guests to less-frequented routes.

The Seiser Alm nature reserve, home to the Paradiso Pure.Living vegan hotel, takes an even stricter approach. The hotel sits at an elevation of over 2,000 meters within the UNESCO-protected Schlern-Rosengarten Nature Park. To protect the area from CO₂ emissions, guests are only permitted to drive their private cars to the Seiser Alm at certain times and with permission. Additionally, vehicles may only be driven into the region on the day of arrival and departure. For the remainder of the vacation, they must remain in the designated parking area. To this end, Paradiso issues a special transit permit for each guest, validated by the local nature park rangers. Furthermore, the construction of new hotels and the expansion of existing accommodations are strictly limited in this protected area.

In contrast, the Hotel Klosterhof – Alpine Hideaway & Spa, located in the Berchtesgaden region, has direct experience with the effects of influencer tourism thanks to its famous "Infinity Pool" at Königssee. After closing the popular spot, the strategy changed fundamentally: rather than hoping visitors would use common sense, the focus is now on transparent information and active alternative offers. The Klosterhof openly informs guests about the reasons for the closure and recommends less popular destinations, of which there are many in the region. This approach has proven successful; those who understand why a place needs protection are much more likely to respect the rules.

Neuschwanstein Castle, one of Germany's most famous landmarks and recently designated a UNESCO World Heritage Site, is also facing new tourism challenges. The designation comes with stricter requirements for protecting the castle and its sensitive surroundings. Meanwhile, visitor numbers continue to rise. The nearby Hotel Das Rübezahl supports regional efforts to improve visitor management by recommending off-peak times, alternative routes, and less-frequented viewpoints. The goal is to manage the growing number of visitors in a way that reduces environmental impact and preserves the exceptional cultural value of the World Heritage Site and the entire region in the long term.

The Croatian island of Iž is an example of how regional protection regulations and a hotel's individual philosophy can intertwine. The Hotel Korinjak is the only hotel on the island, which automatically limits tourism. It does not accept large groups and only operates seasonally, from spring to early autumn. These self-imposed restrictions are part of the hotel's philosophy and help retain the island's original character. Other protective measures include an obligation to stay on marked paths and trails, limited access to sensitive areas such as nesting sites or reefs, ticket-based entry systems with possible restrictions during peak times, and bans on swimming and diving in certain zones to protect sensitive underwater formations.

Seclusion as a concept: Natural protection through location

Far from mass tourism routes, on the banks of Cambodia's Tatai River, lies the Canvas & Orchids Retreat, a place where seclusion is the order of the day. Even just getting there, which can only be done by boat, naturally limits the number of visitors. Excursions into unspoiled nature, such as to the Tatai Waterfall or the mangrove forests, are planned on a rotating basis to keep groups small. Close cooperation with local communities is also crucial: visits are spread across different locations and seasons, ensuring that tourism generates a steady income without overburdening individual communities.

The OLM Nature Escape, located in the Tauferer Ahrntal Valley, is deliberately positioned away from the crowded hotspots of the Dolomites. Guests who check in here are encouraged to venture off the beaten path. Tour tips are highly individualized and tailored to the time of day, weather, ability level, and personal interests. The goal is to facilitate encounters with nature rather than crowds of people. The eco-aparthotel's personalized approach combines current travel trends, such as individualization and tailor-made experiences, with effective nature conservation.

Located in the northern part of Tenerife, at the foot of the Anaga Mountains Biosphere Reserve, the OCÉANO Health Spa Hotel has developed a keen understanding of visitor traffic and mass tourism over the years. The north is less tourist-heavy to begin with, and this tranquility should be preserved. The location also attracts a certain type of guest: many arrive with the explicit desire for peace and relaxation rather than to check off as many items as possible on their itinerary. They spend most of their time at the hotel enjoying the wellness and spa treatments and carefully selecting activities outside the complex. For excursions, such as to the UNESCO World Heritage city of La Laguna, they prefer to take public transportation. This is an example of how a hotel's location and its guests' behavior can work together to enable gentle, responsible tourism.

The Naturhotel Outside is located in the Hohe Tauern National Park, the largest protected area in Central Europe. Its unique location naturally limits tourist numbers, a fact that the hotel views as a responsibility rather than a given. According to the hotel staff, there is no overtourism here yet, and they want to keep it that way. Therefore, the Naturhotel Outside specifically targets guests looking for peace and quiet, who want to be surrounded by nature, and are willing to abide by the rules of a protected area. Activities are planned in an environmentally friendly manner, sensitive areas are respected, and the overall experience is designed to be relaxing.

The Ritten region of South Tyrol also adheres to a philosophy of conscious restraint. There are no major events. Instead, the Hotel Weihrerhof encourages guests to extend their stays outside of the holiday season with offers like the “Midweek Lake Time” package. Guests should slow down and enjoy the experience rather than consume. This attitude is complemented by clear regional rules for protecting hiking trails and forest areas. Together, self-restraint and local nature conservation create a space where people can truly relax.

The other side: regions that need more tourism

Overtourism is not an issue everywhere. At Lake Constance, for instance, visitor numbers have decreased since the start of the pandemic. Measures are still being developed to spread guests across the entire season and strengthen the off-season. The Naturresort Gerbehof is familiar with this challenge, as it pertains to regions with seasonal fluctuations that would like to see more consistent occupancy throughout the year. Is this a luxury problem? Not at all. For the local economy, which depends heavily on tourism, a balanced visitor structure would be a real benefit.

A similar situation exists in the Rhön region: while popular destinations are overwhelmed by mass tourism, other attractive areas remain largely undiscovered. The Rhön offers spectacular nature, tranquility, and authenticity, but it is off the beaten tourist track. For hotels like the STURM, an increase in guests, even if only moderate, is often expressly desirable and economically important.

Conclusion: Quality over quantity as a guiding principle

The current booking figures for 2026 demonstrate an unbroken desire to travel. This makes responsibly channeling this demand all the more important. While popular destinations are resorting to drastic measures, Green Pearls® partner hotels are showing that preventive strategies, careful location selection, and active guest communication are effective ways to avoid negative impacts. The motto is clear: it's better to have fewer guests who stay longer, treat nature with respect, and experience the region authentically than to have hordes of people who come just for a fleeting social media moment and then leave.

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Our Sources

• FVW Travel Talk: DRV geht von steigenden Umsätzen aus
• FVW Travel Talk: Ägypten bis Kuba: TUI-Prognosen für 2026
• Amadeus in Collaboration with Globaltrender: Travel Trends 2026

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What is transformative travel?

Before we delve deeper and explore whether such a transformative journey can be planned, let's take a quick look at what it actually is. Transformative travel emerged as a travel trend last year and will continue to influence travel in the coming year.

Specifically, transformative travel means your trip goes beyond discovering a new destination. You probably didn't plan your first transformative trip specifically; you simply let your experiences take effect. With the "transformative travel" trend, however, you actively seek out experiences that promote personal growth, self-reflection, and a deeper connection to the world.

☞ If you would like to learn more about this travel trend, feel free to read the blog article on the GREEN TRAVEL BLOG, in which we have already addressed the topic.

Is it even possible to plan a transformative journey?

You can't plan in detail what will inspire you or resonate with you. However, you can create the right conditions. One tool for doing so is mindful travel planning, which involves thinking in advance about what you expect and want from the trip. Based on these expectations, you can seek out specific experiences before and during your trip, allow encounters to happen, go with the flow, and let your subconscious take over. This may sound a bit spiritual, but it's relatively simple, we promise!

A step-by-step guide for mindful travel planning

Take your time when planning this type of trip. Ensure that you won't be disturbed (this also applies to your mobile phone — we won't be doing any research!), make your favourite hot drink, light a candle, or find some other ways to make yourself really comfortable. If the weather permits, we wholeheartedly recommend planning your trip outside.

1. Step: Set clear intentions

Ask yourself honestly, what experiences you want to have, what changes you hope to see, and what perspectives you want to gain. Do you want to be more open to other people? Would you like to become more independent, spontaneous, or courageous? Or, do you want to better understand other people's worldviews?

2. Step: Don't just check things off; dive deep

What experiences or activities could support or fulfill your intentions? If you want to become more independent, plan a day alone, away from your partner or group. If you want to be more open to others, a local cooking or sports class might be right for you. And if you want to be more spontaneous, don't plan your trip down to the last detail; allow things to happen differently sometimes.

3. Step: Search for authentic offers

Take a look at what your destination or chosen hotel has to offer (yes, you can use your phone again!). Consult your list of ideas and search specifically for local offers and community-based activities. Add anything that appeals to you to your list. Of course, you can also include tourist attractions. After all, not everything has to be transformative.

4. Step: Create a travel plan

Now it's time to actually start planning your trip. You can make your plans as detailed or rough as you like. The important thing is to schedule breaks. You'll need this time to reflect on your experiences and encounters.

5. Step: Come up with small rituals or anchors

Think ahead about small rituals or exercises you can incorporate into your trip. These could include writing a few lines in a travel journal, sending yourself a postcard, or doing a short morning meditation. After your trip, you can use these rituals to help you relive your journey.

Sustainable travel inspiration for you

To help you get started, we have selected a few experiences, destinations, and special accommodations. Feel free to use them as inspiration or as the basis for planning your trip. The advantage? You can rest assured that the accommodations are truly sustainable.

Nature conservation project in Peru

At Inkaterra Reserva Amazónica, you will stay in the heart of the rainforest, experience it in a unique way, and become part of something greater than yourself. For 50 years, Inkaterra has been actively committed to protecting this fragile ecosystem and conducting field research. By staying here, you will not only discover the diversity of nature but also help protect it.

Experience glaciers and climate in Zermatt

Mindfulness up close: In addition to the postcard-perfect backdrop of the Matterhorn, the Hotel Bella Vista in Zermatt invites you to witness the effects of climate change on the melting Gorner Glacier. As you look at the ice, you will realize how fragile this mountain world is and how important it is to protect and explore it gently and sustainably.

Yoga retreat in the Himalayas

At the eco-resort The Pavilions Himalayas – The Farm, you will find a space to arrive, breathe, and simply be. Surrounded by the tranquil beauty of the Himalayas, you can leave your everyday life behind. Throughout your stay, you can enjoy yoga and meditation sessions led by an experienced instructor, as well as hikes in the world's highest mountains and authentic farm-to-table cuisine. A yoga retreat at The Pavilions Himalayas – The Farm is about more than just conscious movement; it also includes theoretical content and spiritual practice, such as the origins of yoga. Visits to the local community and monastery will enrich your practice and ground you. In the end, you will feel more connected to yourself — surrounded by a landscape that inspires you.

Hiking in the Hohe Tauern National Park

Imagine being surrounded by the wild beauty of Hohe Tauern National Park. Here, you can connect with nature while hiking and find your rhythm in the mountains. Instead of merely checking off waypoints or summits, you can explore nature without ambition or pressure. Then, at the Naturhotel Outside, located in the heart of the national park, you can reflect on your experiences. Do so either in the Natur Spa with a view of the mountains, over a regional dinner, or in your cozy room. Breathe in the fresh mountain air and feel the power of the landscape on a journey that will reconnect you with what matters most.

Travel can change us when we approach it consciously.
Tell us about your experiences! And if you know someone who might be interested in this topic, feel free to forward this newsletter to them. #sharingiscaring

Discover the GREEN TRAVEL BLOG editorial team's favorite articles from the past month.

Stories often change our perspective on travel. These subtle influences linger long after we hear them. In our editorial office, we regularly discuss what has recently moved, inspired, or made us think. Here, we share our personal recommendations of books, films, documentaries, and podcasts with you — honest, hand-picked, and always with conscious travel in mind.

This is what Stefany was delighted about lately:

"If you're wondering what travel might look like in the future, check out the ARD podcast ‘Mal angenommen: Nur noch nachhaltig reisen? Was dann?’ In this thought experiment, the host takes us on a journey into a possible future and shows us how traveling more consciously and sustainably would change things. It's inspiring, understandable, and perfect for anyone with wanderlust who still wants to travel responsibly."

To the podcast in the ARD Audiothek. (German only; unpaid ad)

What exactly does a sustainability manager do?

Examining the core tasks reveals that their role extends well beyond managing environmental measures. From collecting and managing energy and water consumption to developing waste and procurement strategies, providing employee training, working on certification projects, and creating external reports, their daily work encompasses a wide range of tasks. Experts like Henner Zaborowski describe the role as "developing strategies and processes that make a business ecologically, economically, and socially sustainable." The position increasingly acts as an interface between management, operational departments, and external stakeholders, such as auditors, guests, and investors.

When responsibility becomes formal — the opportunities and limitations of the position

The introduction of formal responsibility for environmental protection can be viewed from two perspectives. On one hand, a sustainability manager can professionalize processes, consolidate responsibility, and accelerate projects that would otherwise easily deteriorate into isolated actions. A reliable contact person ensures clear communication, especially when it comes to CO₂ accounting, certifications, and group-wide standards.

On the other hand, this contrasts with the experience of many family-run businesses, where sustainability is a top priority. Small businesses often lack the resources for an additional position, and in teams that already collaborate in a forward-thinking manner, a single "exotic title" can undermine collective responsibility. A person who is officially responsible can reduce the initiative and commitment of others.

The implementation of sustainability in hotels and the individuals responsible for it varies greatly from one establishment to the next. Some hotels rely on dedicated positions, while others integrate responsibility into the entire workforce. Still others combine technical measures with cultural traditions. Examining different models reveals how strategic concepts and practical implementation intertwine.

Formal roles: Sustainability coordinators

Some companies have a dedicated specialist responsible for environmental, resource, and social management.

The Canvas & Orchids Retreat, located on the Tatai River in Cambodia, firmly anchors its corporate philosophy in ecologically responsible travel and cooperation with the local population. Anna Pawlik-Szocs, the Sustainability Coordinator, oversees this. She monitors energy and water consumption, initiates waste prevention and recycling programs, oversees procurement according to ecological criteria, promotes cooperation with local suppliers, and ensures that employees and guests participate in eco-friendly practices. Under her leadership, the resort commissioned a large-scale photovoltaic system in 2024, banned single-use plastics from daily operations, and significantly improved the waste separation system.

Since 2018, the SCHWARZWALD PANORAMA in Bad Herrenalb has been addressing its environmental responsibility through a CSR department. Darlene Schwabroch has held this position since January 2024. Under her leadership, the hotel has implemented comprehensive measures, including paperless communication, plastic-free room furnishings, vegan brunches, regular employee training, sensitive waste management, and recycling concepts for renovations. The success of these efforts is reflected in the hotel's GreenSign certification with a score of 93%. This makes the SCHWARZWALD PANORAMA one of the world's most highly certified, sustainable hotels.

The ADLER Spa Resorts & Lodges group provides a third model. Through the group-wide ADLER for Planet initiative, central sustainability managers oversee the implementation of ecological and social guidelines in all resorts: from the construction of new buildings using ecological methods to the use of renewable energies, certified energy efficiency, resource-saving procurement, and waste prevention. Caroline Pescoll joined the team as Sustainability Manager in April 2025. She supports businesses in the EarthCheck certification process, promotes new responsible projects at the resort and group levels, and develops a shared vision aligned with the Sanoner family's values.

Holistic team responsibility without a dedicated role

Other hotels view sustainability as a shared responsibility, not one delegated to a single person. Instead, they distribute responsibility across the entire team.

At OLM Nature Escape in South Tyrol, sustainability is an integral and conscious part of the corporate culture. All employees actively participate by contributing ideas and helping to develop and refine processes. Here, energy savings, resource-saving processes, and ecological initiatives are not the responsibility of one person, but rather the collective practice of the entire team.

Similarly, both Naturhotel Outside and Naturresort Gerbehof emphasize collective responsibility. At Gerbehof, there are no environmental or climate officers — each employee is responsible. Since 2015, the hotel has been a member of BIO-Hotels, a pioneer in green tourism. All products are 100% organic and locally sourced, and the hotel uses environmentally friendly energy and waste cycles. Mandatory standards include cosmetics, green electricity, and paper from sustainable forestry. All furniture is handmade and designed directly on the farm, with some pieces made from wood sourced from the hotel's own forest.

The Naturhotel Outside also operates without a dedicated sustainability manager: responsible behavior and business practices are part of the culture throughout the entire team. Regionality, resource conservation, and a respectful approach to nature and the environment characterize all processes. During the recruitment process, care is taken to ensure that applicants share these values, and the principles are communicated practically during onboarding.

At the Hotel Weihrerhof in Ritten, the Pichler family, who runs the hotel, deliberately avoids using titles. Each team member plays a role in forward-looking initiatives related to energy use, cuisine, purchasing, and construction projects. Decisions are made collectively, always considering the environment, the region, and the people. A few years ago, for instance, they collectively decided to introduce dry steam cleaners in housekeeping. Klaus and Manuela Pichler aim to leverage their employees' skills and talents, from ensuring guest satisfaction to selecting resource-saving technologies. Regular training courses, digital learning opportunities, and webinars ensure everyone is informed about current standards and developments. Local team members' contributions are particularly valued because their knowledge of the landscape and culture enriches the guest experience and informs long-term decisions.

The Klosterhof – Alpine Hideaway & Spa in Bayerisch Gmain is another example of shared responsibility. This four-star superior wellness hotel has a holistic concept that considers ecological, economic, and social aspects equally. Environmental compatibility is an integral part of its daily operations, and employees, guests, and suppliers are actively involved, trained, and supported in environmentally conscious behavior. Ecological criteria also played a key role in the construction of the building. Due to this consistent approach, the Klosterhof became the first German hotel to receive the EU Ecolabel in 2022.

Sustainability as a top priority — implemented with teamwork

In many family-run hotels, sustainability is firmly embedded in the owners' or managers' responsibilities. Often, the families themselves are the visionaries behind the business, making decisions that combine ecological, social, and economic goals.

This principle is evident at Hotel Das Rübezahl in the Allgäu region. The Thurm family, the owners and managers, traditionally originates sustainable initiatives and ideas, regardless of whether they concern structural adjustments, the design of guest services, or operational processes. To support these efforts, the family enlists external experts who provide regular advice and new ideas. This allows the hotel to implement innovative ecological measures while making its operational processes efficient and practical.

Sustainability is also closely linked to the philosophy of eco-pioneer and chef Georg Schweisfurth at Gut Sonnenhausen near Munich. The hotel features organic cuisine, permaculture, and historic architecture. Energy savings, eco-friendly event hosting, and the use of regional foods are standard practices here. Notably, all employees are actively involved in implementation, and ideas, suggestions for improvement, and personal initiative are encouraged.

Fabienne Anthamatten has been managing the Hotel Bella Vista in Zermatt since 2017, making her the third generation of her family to do so. Every day, she puts her guiding principle of "actions speak louder than words" into practice, whether it's using hydroelectric power, regional products, herbs and fruits from her own garden, or consistently avoiding plastic and unnecessary packaging. Since November 2025, the hotel manager has been responsible for the operational implementation of sustainable measures while Fabienne continues to set the strategic direction.

In all of the aforementioned companies, it is evident that the implementation of a forward-thinking business concept is not solely the responsibility of management. Rather, the entire team is involved, and this concept is embedded as a living practice throughout the company.

Innovative approaches and bottom-up models

At the Lifestylehotel SANDnature on the Baltic Sea, sustainability is integrated into every aspect of the hotel. Two employees, Karla and Niels, have undergone training to become SDG Scouts. Offered by the German Sustainability Award Foundation in cooperation with B.A.U.M. e.V. and the German Global Compact Network, the program aims to integrate the 17 Sustainable Development Goals (SDGs) into everyday work life.

Adopting a new perspective, the scouts examined existing processes and implemented measures that are ecologically and socially significant. For instance, they replaced conventional toilet paper with an eco-friendly alternative. They plan to establish a monthly "Sustainable Lifestyle" meeting circle in the medium term, where employees from all departments will collect, discuss, and present ideas to management. This demonstrates how bottom-up approaches motivate employees to take responsibility, initiate innovations, and implement sustainable changes in everyday hotel life. Similar measures are planned at the sister hotel, SANDglow, in Husum on the North Sea. The SAND owner family's sustainable philosophy is already being incorporated into the team's onboarding and training.

Whether it involves dedicated sustainability officers, team responsibility, or senior management, one thing is clear: hotels can only achieve sustainability if they practice it honestly and actively. The important thing is not where this responsibility comes from, whether from a single specialist or the entire team, but rather commitment, clear processes, and a culture that shares responsibility. Ultimately, the title is irrelevant; what matters is the impact on the environment, guests, and the future of the industry.

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We will gladly provide you with further information and high-quality image material, arrange interview requests, and handle inquiries for press trips. Please contact press@greenpearls.com

The hotel, which specializes in hiking and wellness, ranks 35th in Austria, 17th in Tyrol, and 1st in the Lienz district. Over 1,600 wellness hotels in Germany, Austria, South Tyrol, and Switzerland were evaluated based on their facilities and verified guest satisfaction.

The luxurious nature spa is made entirely of regionally sourced natural materials, demonstrating that wellness and sustainability can go hand in hand. Highlights include the first Deferegger healing water brine bath and a heated outdoor pool. Other features are a Swiss stone pine sauna, a steam grotto, a natural swimming pond, and cosmetic treatments with certified natural products—all nestled in the alpine landscape of the Hohe Tauern National Park.

Leaving the right marks

Studies by the German Economic Institute for Leisure and Tourism (dwif) show that travelers not only want to travel in an environmentally conscious manner, away from the crowds, but also want to have a positive impact on their destination. Thus, guests become active participants in regenerative change, whether it be planting a tree, caring for biotopes, or revitalizing historical structures.

For companies in the tourism industry, this means combining sustainable offerings with high-quality, authentic, meaningful experiences. Responsible business practices must be strategically implemented, operational processes must be reviewed, and environmentally friendly measures must be adopted. Authentic initiatives that involve both guests and employees and are communicated transparently are crucial.

The (re)vitalization of rural areas

The Albergo Diffuso Relais del Maro in Liguria demonstrates how regenerative tourism can strengthen the cultural identity of small villages. The Albergo Diffuso concept integrates hotels into existing town centers, preserving historic buildings. Guests experience local architecture, traditions, and regional cuisine while supporting the village's revitalization. Central components of this approach include the restoration of vacant houses using local materials, close community cooperation, and the promotion of craft businesses. In this way, regenerative concepts strengthen not only nature but also social and cultural structures.

On the Croatian island of Iž, preserving the region's original character is closely linked to limiting visitor numbers. The Hotel Korinjak, the only hotel on the island, operates exclusively from spring to early autumn. Its 76 rooms will not be expanded, deliberately excluding the accommodation of large groups. There are strict access regulations in the neighboring Kornati, Paklenica, and Telašćica national parks: visitors must follow marked trails, may only enter sensitive areas to a limited extent, and may only anchor boats in certain zones. Guests must pay an entrance fee or obtain permits, which control usage and protect the environment.

Regenerative tourism as an experience

Ecotourism involves protecting the environment; regenerative tourism takes it a step further by actively restoring it and preparing local ecosystems for long-term resilience.

Regeneration as part of the philosophy of Inkaterra hotels

For more than 50 years, the Inkaterra hotel group in Peru has been actively committed to protecting the country's unique ecosystems. From the beginning, "giving back" has been central to Inkaterra's philosophy, close to the heart of the owner family, led by eco-pioneer José Koechlin von Stein. Whether it is re-naturing former agricultural land in Machu Picchu Pueblo with native cloud forest, cooperating closely with local authorities to minimize waste (also in Machu Picchu Pueblo), establishing a private marine reserve in northern Peru, or actively protecting and researching the rainforest on the edge of Tambopata National Park on the Madre de Dios River. Guests can experience these projects and research firsthand on guided tours, nature excursions, and other activities, and their stay supports the hotel group's commitment.

Nature conservation and restoration in the Alps

The OLM Nature Escape also considers itself part of the regenerative approach. The hotel focuses on measures that benefit nature, the region, and the community, such as a wild garden with biotope plants, a kitchen that supports regional cycles, sustainable mobility, and promoting local social projects, like the Sägemüllerhof in Gais. Guests are encouraged to actively participate in this approach by spending their vacation in a resource-friendly way. For example, they can choose to forgo daily room cleaning, opt for gentle, nature-oriented activities such as hiking, forest bathing, or ice bathing, and use regional products. The result is a vacation experience that gives back more than it takes, making guests part of the cycle.

At Naturhotel Outside in Austria's Hohe Tauern National Park, travelers can experience regenerative tourism principles in one of Central Europe's largest protected areas. Here, the landscape is perceived not just as a backdrop, but as a living system that must be cared for and protected. Guests can observe the local flora and fauna, go on hikes and ranger tours, and contribute to preserving and restoring the sensitive alpine ecosystem by participating in hotel and national park projects.

Holistic regenerative concepts in South Tyrol and Sicily

The ADLER Spa Resorts & Lodges, with locations throughout Italy, involve guests directly in regenerative processes. For example, guests at the ADLER Lodge RITTEN can participate in communal gardening. The large, ecologically and species-rich farm garden is managed together with neighboring young farmers without monoculture or pesticides. The surrounding meadows require minimal irrigation and are grazed by alpacas. This preserves the soil structure and promotes biodiversity. The resort's gentle architecture blends harmoniously into the landscape, and barefoot paths through the forest encourage guests to immerse themselves in nature and experience it with all their senses — thus motivating them to work to preserve it.

Natural design and guest involvement

The ADLER Spa Resort SICILIA regularly organizes beach cleanups along the coast between Torre Salsa and Dama Bianca, with the participation of guests, employees, locals, and NGOs. Additionally, the resort's organic and sensory gardens offer guests a chance to experience southern Sicily's unique nature.

Sustainability tours are held twice a week throughout the resort. During which guests can learn how water treatment, heat pumps, and drip irrigation systems work. They can also explore the Mediterranean evergreen scrub vegetation of the Torre Salsa Reserve. Participating in these ecological projects allows vacationers to experience the positive environmental impact firsthand.

Protecting nature is often at the heart of a renewable approach. At the Hotel Weihrerhof in South Tyrol, for example, much effort is devoted to restoring the shoreline and maintaining the adjacent biotope of Lake Wolfsgruben. The lake, known for its high water quality, is a popular swimming destination and is often referred to as one of the cleanest freshwater lakes in Italy. Visitors experience the area through gentle tourism activities such as walking, sunbathing, swimming, and touring the lake. Information and reminders along the way encourage guests to be mindful of their surroundings and emphasize the importance of respectful behavior for the regeneration of the ecosystem.

Active promotion of biodiversity in southern Germany

At the Naturresort Gerbehof on Lake Constance, every square meter is dedicated to biodiversity. Flower strips are created for bees on the certified organic farmland, healthy tree populations are maintained in the forest, beetle-infested wood is removed, and young trees are continuously replanted. In the spring, the hotel garden is left unmowed so guests can experience the variety of flowers and insects. Robotic lawnmowers are not used here. Additionally, the resort is connected to the educational project Überlinger Weltacker. On one hectare of land, it illustrates how much land is available to each person for food, the plants grown worldwide, and how sustainable agriculture works.

Biodiversity also plays a central role at Hotel Das Rübezahl in the Allgäu region. To encourage guests to forgo room service, the hotel plants a tree in the region for each guest who does so. Six bee colonies, home to around 300,000 bees, live on the property and pollinate rare wild herbs, orchids, and other protected plants. Guided tours with the beekeeper regularly take place, bringing their work and its importance for the ecosystem to life. Additionally, the natural wellness garden provides habitats for dragonflies, birds, and cold-blooded animals. The hotel is a founding member of the Rothwiesenprojekt (Rothwiesen Project) together with the Bund Naturschutz (Nature Conservation Union). The project renaturalizes farmland and pastures below Neuschwanstein Castle, creating new biodiversity hotspots.

Economics in the cycle of nature

The circular economy is one component of the regenerative approach. In this model, materials are kept in the recycling cycle, energy is used efficiently, biodiversity is promoted, and emissions are reduced or overcompensated. Hotels that adhere to this principle provide guests with an opportunity to experience sustainable practices firsthand.

The Hotel Luise in Erlangen takes a holistic approach to the circular economy: unsealed surfaces, a specially created microforest, and a variety of species protection measures ensure that natural spaces are not only preserved but also actively created in the heart of the city. The hotel also pursues a consistent policy of resource conservation, including recycling concepts and CO₂ offsetting through tree planting.

The SCHWARZWALD PANORAMA Hotel also sets standards in circular living. Its Cradle-to-Cradle®-inspired rooms are made of healthy, recyclable materials that can be fully returned to biological or technical cycles. The wellness hotel has also been awarded the Bioland Gold Certificate: nearly all of the kitchen's ingredients come from certified organic cultivation, often directly from the region. A snack garden with beehives, birdhouses, and hedgehog houses demonstrates biodiversity on site. Additionally, the hotel has an excellent GreenSign certification (93%) and implements consistent climate-friendly management practices.

Give back more than we take

Green Pearls® hotels are impressive examples that demonstrate how travel can be more than just consuming landscapes and leisure activities. Regenerative tourism allows guests to become active participants instead of mere spectators.

From the revitalization of historic villages in Liguria to sustainable projects in Croatia and Peru to the careful management of mountain and coastal landscapes in Germany, Austria, and Italy, one thing is clear: the new approach emphasizes ecological responsibility while considering social and cultural issues. As a result, every trip becomes an opportunity for travelers to contribute actively and consciously to preserving their vacation region.

Our Sources:

• Deutsches Wirtschaftsinstitut für Freizeit und Tourismus: https://www.dwif.de/news/item/dwif-impuls-regenerativer-tourismus-rueckblick.html

Scarce Commodity, Vital Resource

More than 40 % of the world's population is affected by water scarcity, and this figure is expected to increase. Recognized as one of the top five global risks, water scarcity affects a quarter of the world's population who live in regions with high water stress. This makes them particularly vulnerable to droughts and increased water consumption.¹

The Role of Hotels and Tourism‘

On average, hotels consume up to 1,500 liters of water per room per day, far exceeding the water consumption of the local population in water-scarce regions. In some destinations, the tourism sector uses up to eight times more water per person than the local population does. Even hotels in regions with sufficient water can indirectly cause water stress if they source products or services from water-scarce regions. The water crisis in Cape Town in 2018, for example, led to a shortfall of up to $65 million in the regional hospitality industry and demonstrates how water scarcity directly affects the economy and the hotel industry.¹ 

According to the Made Blue Foundation, the average European hotel guest consumes 300 liters of water per night. Even in hotels that implement sustainable measures, this figure still hovers around 168 liters per guest per night. For comparison, the average European household uses 144 liters of water per day.² These figures highlight the enormous potential for savings through sustainable bathroom design and mindful water usage.

In light of these challenges, one thing is clear: Every liter of water saved matters. Hotels can significantly reduce their water consumption by installing water-saving fixtures, optimizing shower technology, utilizing gray water, and encouraging guests to be mindful of their towel usage. These measures not only reduce environmental impact but also secure the future of businesses and protect local communities.

Green Pearls® partner hotels demonstrate how these concepts translate into practice. They use intelligent technology, natural wastewater systems, durable materials, and targeted guest information to create bathrooms that combine comfort with resource conservation and sustainability.

Saving Water with Smart Technology

Thanks to modern technology, hotels can now use water efficiently without compromising guest comfort. At the Hotel Bella Vista in Zermatt, for example, guests shower under showerheads that use only six liters of water per minute. Signs in the shower raise awareness: "Shower for just one minute less and you'll save as much water as you drink in a week!"

The combination of efficient technology and thoughtful reminders encourages guests to be mindful of their behavior, showing how easy it is to save water. Rimless toilets, cisterns with limited flush volumes, and optimized "sandwich" showerheads ensure low water consumption and maximum comfort at OLM Nature Escape. Flow regulators and aerators on all fittings provide additional savings. The hot water circuit is designed as a complete ring without sections with standing water. Thanks to "entry and exit" technology at each water connection, hot water is available immediately without the need for unnecessary drainage.

At the ADLER Spa Resort SICILIA and the ADLER Lodge RITTEN, dual-flush toilets and faucet flow restrictors significantly reduce water consumption. An integrated wastewater management system ensures that wastewater is used efficiently and treated in an eco-friendly manner.

The Hotel Weihrerhof combines water-saving fixtures with durable materials and eco-friendly cleaning products. Hot water is efficiently generated from solar energy and waste heat from cooling systems, saving additional energy.

Technological Innovations for Conserving Water

Hotel Luise in Erlangen uses innovative technology: so-called "astronaut showers" significantly reduce water consumption. The hotel already uses rainwater to flush toilets and plans to use gray water in the future.

The Paradiso Pure.Living Vegan Hotel in Italy is another example of an establishment with innovative water solutions. It was the first hotel in Italy to install TOTO Washlets, which replace toilet paper with an effective, water-based cleaning system. This saves water and protects sewage systems by eliminating the need for wet toilet wipes, which can cause blockages. During the renovation, conditions were created for a future gray water system.

The Ecowaterjet by rabmer®, produced by the Austrian company Rabmer, showcases the potential of modern technology. The shower insert mixes air into the water jet, reducing water consumption by up to 50% while strengthening and evening out the stream. It also minimizes deposits in the showerhead, saving energy and maintenance costs.

Greywater & Wastewater Management: Closing Cycles

Efficient water use and environmental protection can be achieved through intelligent recycling systems. At Canvas & Orchids Retreats, an eco-glamping resort in Cambodia, a multi-stage filtration system made of stones, sand, and charcoal safeguards the river ecosystem. Low-flow fittings ensure water is used sparingly. This combination of technical and natural solutions safeguards the ecology of the Tatai River.

Outside the bathrooms, water also plays a central role: the Naturresort Gerbehof and the Naturhotel Outside collect rainwater for garden irrigation, directly showing guests how water can be sensibly reused. Similarly, the Summit Lodges Pfunds use a communal irrigation system to supply their gardens with water from the local stream. Both methods ensure the plants are watered while keeping water in circulation and not drawing from the drinking water supply.

At ADLER Spa Resorts & Lodges, gray water is recycled and wastewater is ecologically treated, saving resources and protecting the environment. The family-run Hotel Okelmann's uses reed beds as natural purification systems, employing plants and microorganisms to clean the water biologically before it returns to the natural cycle.

Guest Awareness is Key

Technology alone is not enough. To conserve water sustainably, guests must also play their part. At Canvas & Orchids Retreats and Bella Vista, beautifully designed notices promote this idea: even small actions, such as showering for one minute less, can significantly reduce water consumption.

Other hotels, including LA VIMEA, Paradiso Pure.Living Vegan Hotel, STURM, and Hotel Weihrerhof encourage guests to voluntarily change their towels less frequently. This simple measure saves large amounts of water and energy every day and is very well received by guests. This makes sustainability a tangible part of the hotel experience.

The Importance of Sustainable Bathrooms in Tourism

Water consumption in hotels is not only an operating cost issue, but also a global sustainability concern. Every liter of water saved protects the local population, particularly in regions where water is scarce, and secures the economic future of the hotel industry.

Sustainable bathrooms minimize water consumption and energy requirements by combining technology, material selection, and guest awareness. These bathrooms contribute to environmental protection, strengthen hotels' image, and demonstrate that comfort and sustainability can coexist.

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We will gladly provide you with further information and high-quality image material, arrange interview requests, and respond to inquiries about press trips. Please contact press@greenpearls.com

Our Sources: 

1. Sustainable Hospitality Alliance: https://sustainablehospitalityalliance.org/our-work/water-stewardship/
2. Made Blue: https://madeblue.org/en/hotel-water-use-data-2024/

Individual Business Trip Planning

According to the German Travel Association (DRV), around two-thirds of business travellers now tailor their business trips to their individual needs, for example, by extending their stays or incorporating leisure activities. Those who can take advantage of bleisure travel generally do so; last year, 83 % of respondents took up such offers. Furthermore, 58 % would like to combine work and leisure on business trips in the future.

The motivation for bleisure travel varies depending on the traveller's age and circumstances. For 44 % of people who have previously combined business and leisure, the deciding factor is an attractive destination. Beaches, sights, and cultural offerings are the main drivers. Other reasons include having time to spare (40 %), i.e., not having any urgent work tasks to complete after the business trip, and the need for relaxation (34 %).

Why Bleisure Travel is Growing in Popularity

The introduction of flexible working, home offices, and remote working has demonstrated that productivity is not dependent on a fixed workplace. In fact, such models can increase productivity. The boundaries between work and leisure are becoming more permeable, and demand for balanced travel options is growing. Bleisure allows employees to enjoy short breaks without incurring extra travel costs. Companies are increasingly promoting such offers to be considered attractive employers.

The terms bleisure and workation are often used interchangeably, but they refer to different concepts: A workation involves a longer stay during which one works, whereas bleisure combines classic business trips with leisure activities.

Increased Demand in Hotels and Accommodation

In response to this development, many hotels and accommodation providers are offering special bleisure and workation concepts. According to Bleisure Traveller magazine, two-thirds of the accommodation providers surveyed who already have experience with workations expect demand to increase. 37 % of these already report a slight to significant increase in corresponding bookings, and 66 % expect workations to become even more popular in the coming years (sources: Meetingspotlight, Bleisure Traveller 2024).

Key requirements for accommodating and appealing to business travellers include stable internet connections, quiet workspaces, modern conference technology, and flexible stay extensions. Additional leisure activities, such as nature or wellness offerings, complete the experience. There is also a growing demand for environmentally friendly mobility options (such as e-charging stations and rail connections), regional cuisine, and other sustainable offerings — especially in light of the EU's Corporate Sustainability Reporting Directive, which requires companies above a certain size to report on their sustainability performance.

How Green Pearls® Hotels are Approaching the Concept of Green Bleisure Travel

The growing demand for bleisure offerings is also evident within the Green Pearls® network. Whether it is peace and quiet, modern workspaces, or tailor-made workation packages, each hotel offers its own interpretation of combining business travel and leisure. The following hotels exemplify how productivity, relaxation, and experiences can be seamlessly integrated.

The Klosterhof – Alpine Hideaway & Spa in Bayerisch Gmain, near Bad Reichenhall, has seen a significant increase in demand for its bleisure packages. Seminar and conference packages that combine work with health and wellness services are proving particularly popular. Business travellers are seizing the opportunity to combine professional appointments with individually bookable health checks, therapeutic treatments, or spa programmes.

Located between Hanover and Bremen, the Hotel Okermann's in Warpe focuses on tranquillity, nature, and mindfulness as the basis for successful meetings. Business guests can combine conferences with yoga, sound relaxation, and regional organic cuisine. As part of special workation packages, guests staying for an extended period can combine focused work with mindful deceleration.

The STURM in the Rhön region is responding to the growing demand from business travelers who want to combine work with leisure time with a specially developed bleisure package. Quiet work areas, fast Wi-Fi, and organic catering provide the ideal setting for productive meetings. Afterwards, the surrounding nature invites guests to take a deep breath, whether through forest bathing, relaxing in the spacious hotel garden, or taking a break in the Rhön Spa.

Business travelers will find ideal conditions for combining work and leisure at SANDglow in Husum. The adults-only hotel is located just a few steps from the harbour and offers quiet rooms with balconies, perfect for getting work done and taking a break to relax. After meetings or digital appointments, the small spa area with saunas and a steam bath is the perfect place to unwind. Walks along the North Sea coast or bike rides on the hotel's own bikes provide balance. A regional breakfast offering vegan and gluten-free options rounds off the experience – perfect for those looking to combine business and leisure sustainably.

In the Allgäu region, the Hotel Das Rübezahl offers a fresh perspective on conferences. With its 'Summit Meeting' programme, meetings are relocated to the Edelsberghütte, which stimulates creativity and strengthens team spirit. The package is rounded off with shared activities such as hikes, cooking classes, and evenings in the mountain huts. Yoga and meditation sessions promote balance between work and conscious relaxation. For those who wish to extend their stay, Das Rübezahl also offers workation packages.

Located just a short drive from Munich, the Hotel Gut Sonnenhausen is breaking new ground by combining business and family life. With its Family Workation program, the hotel is responding to the growing demand to include partners and children. While one parent can focus on work or attend meetings in a quiet room, the hotel offers plenty of space and activities for families, including spacious grounds and outdoor experiences. The concept is still in its infancy: further offers combining work, relaxation, and family time are already in the planning stage.

At SCHWARZWALD PANORAMA, guests can effortlessly combine work and leisure. The hotel offers plenty of space for longer stays, quiet rooms and suites with workspaces, as well as fast internet. Outdoor activities and workshops in the countryside encourage creativity and team spirit between work sessions. Individual wellness offerings, such as yoga, meditation, spa treatments, and forest walks, provide balance and relaxation.

OLM Nature Escape has also seen an increase in 'bleisure' stays. Here, guests combine business trips with downtime and nature experiences. The Eco ApartSuites offer partially separable studios with optimised work areas, comfortable seating, and an abundance of natural light. All suites feature fully equipped kitchens, and some have private saunas for relaxation after work. This is further ensured by the option to dim or switch off the WiFi in the room. The Eco Spa, with its panoramic sauna, steam bath, and indoor and outdoor pools, completes the offering.

Bleisure travel certainly includes international destinations. At the Canvas & Orchids Retreat in Cambodia, floating tents provide quiet workspaces with reliable Wi-Fi, and additional lounge areas offer space for focused work. Many guests extend their business trips by a few days to relax by the river, balancing online meetings with boat trips and walks in the rainforest. Flexible schedules and retreat areas support productivity and relaxation in equal measure.

It does not have to be a Special Offer

Many Green Pearls® establishments meet the requirements for combining work and leisure, even without special bleisure travel packages. At the Naturhotel Outside, travelers can find places to retreat. Quiet corners in the lobby and garden invite guests to take breaks from work. Good internet ensures that work can be done without any problems. My Arbor in South Tyrol impresses with its tranquil location on the edge of the forest, bright and spacious rooms, and well-designed work areas. After work, guests can recharge their batteries and gain creative inspiration through wellness, nature experiences, and regional cuisine. 

The Naturresort Gerbehof, nestled among forests, meadows, and orchards in the hinterland of Lake Constance, is also ideal for bleisure stays. This organic hotel has a spacious spa area with a log cabin sauna, a brine grotto made of Himalayan salt stones, and a relaxing stream with natural stones, offering a wide range of opportunities for regeneration after business. If you prefer modern, urban flair, the Green City Hotel Vauban in Freiburg is the place for you. This sustainable, inclusive city hotel is only a few minutes by tram from the Freiburg Exhibition Center and the old town, allowing guests to seamlessly combine business with a city break. 

Work, Life & Green: The New Dimension of Business Travel

Sustainability is also becoming increasingly important in business travel: 27 % of German business travelers would decline a trip due to a lack of sustainable options (SAP Concur study). Bleisure travel presents a solution: employees extend existing business trips with personal stays, avoiding additional travel to and from their destination, thereby improving their work-life balance and environmental footprint.

Green Pearls® accommodations support this approach by offering e-charging stations, bicycle rentals, convenient public transportation, regional organic cuisine, energy-efficient architecture, fair working conditions, and programs that promote ecological responsibility. At the same time, they offer intelligently equipped meeting rooms, flexible workspaces, and individual offers that promote productivity, creativity, and relaxation in equal measure.

Bleisure travel reflects a changing perception of work, mobility, and recreation. Above all, it demonstrates that the future of business travel is hybrid, experience-oriented, and sustainable.

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We are glad to provide you with further information and high-quality image material, arrange interview requests, and respond to inquiries about press trips. Please contact press@greenpearls.com

Our Sources

• DRV Studie

  • Pressemitteilung zur Studie

• Meetingspotlight Studie 2023

• Bleisure Traveller 2024

• SAP-Concur-Studie 2024

Three Reasons Why Traveling in Autumn is Sustainable

1. Many destinations are now in their off-season. By traveling now, you are supporting sustainable tourism businesses when they would normally not be generating significant revenue.
2. Most importantly, if you avoid traveling during peak season and take your vacation in the fall, you will help reduce the strain on popular travel destinations and their ecosystems.
3. Nature reveals its most beautiful side, inviting you to experience it slowly and consciously. Exploring the vacation region on foot or by bike is a natural thing to do.

Inspiration: Autumn Offers from Sustainable Hotels in Germany, Austria, South Tyrol, and Croatia

We spoke with our hotel partners about your sustainable fall vacation. They told us about their most popular and beautiful packages for an unforgettable fall experience.

Do you need more Ideas for Autumn?

If you're looking for more ideas from our sustainable partners or want to enjoy the autumn atmosphere a little longer, check out our GREEN TRAVEL BLOG. There, we highlight the many facets of what is perhaps the most beautiful season for traveling.

👉Sustainable Fall Getaways: Accommodations and Tips
👉 Autumn Holidays by Bike
👉 Autumn Recipe from the Sturm – Pearl Spelt Risotto
👉 Bird Watching - the Best Places to Watch Fall Migration in Europe

Feel free to forward this newsletter to anyone who needs inspiration for fall—or who you really want to travel with this autumn ;) #sharingiscaring

Discover the GREEN TRAVEL BLOG editorial team's favorite articles from the past month.

Stories often change our perspective on travel. These subtle influences linger long after we hear them. In our editorial office, we regularly discuss what has recently moved, inspired, or made us think. Here, we share our personal recommendations of books, films, documentaries, and podcasts with you — honest, hand-picked, and always with conscious travel in mind.

This is what Laura was delighted about lately:

“In the documentary ‘Spiel mit den Alpen (Gamble with the Alps)’, Felix Neureuther searches for the “lost places” of the 2006 Winter Olympics in Turin. Surrounded by fallen Olympic rings, abandoned chairlifts, and concrete ski jumps, he demonstrates the ongoing impact of the Games on the environment and visits the Alpine Conservation Association. It is well worth watching, especially now that the Winter Games are returning to the Alps after 20 years.”

Watch the documentation in the ARD Mediathek. (unpaid advertisement)

The Desire for Relaxation is Reflected in New Wellness Architecture

The need for regeneration, exacerbated by the pandemic, has redefined the importance of spa architecture in recent years. According to Hotel Executive Magazine (July 2023), guests are seeking "green time" to counterbalance constant digital stress and "screen time." Additionally, studies examining concepts such as Shinrin-yoku, or forest bathing, in Japan, show that experiences in nature reduce stress hormones, stabilize blood pressure, and promote mental balance. Architecturally, this longing for nature is reflected in open floor plans, large windows, roof terraces, and treatment rooms with direct access to the outdoors.

The modern spa experience is increasingly designed as a multisensory journey. Natural materials, delicate wooden structures, and changing lighting create visual appeal. Sounds of water and birdsong, as well as sound baths with gongs and crystal singing bowls, foster deep relaxation and harmony. Aromas of cedar and pine essential oils connect you to nature, and regional herbal teas awaken your sense of taste. The textures of wood, stone, and water surfaces soothe your sense of touch. This finely tuned interplay leaves a lasting impression, deepening the experience far beyond the moment.

Sustainability as a Core Principle

The ecological footprint of hotels and spas is becoming increasingly important and is now on the radar of many guests. Responsible concepts integrate energy-efficient technology, sustainable building materials, and mindful water usage with renewable energy sources, locally sourced materials, and recycling. Lively facades and roof gardens blend the hotel into the surrounding environment, reducing its impact on the planet and its guests. Studies show that using healthy building materials can reduce the long-term risk of chronic diseases among guests and employees. Therefore, sustainability is the basis of future-proof wellness architecture, which combines aesthetic quality, well-being, and ecological and social responsibility.

From Theory to Realized Vision

Several forward-thinking hotels are demonstrating how these new principles work in practice, not only implementing sustainable architecture but also taking it a step further. They show that today's spas are much more than places to relax. These spaces are designed to merge nature, design, and responsibility into a sensual, regenerative experience.

Océano Health Spa Hotel: The Power of the Atlantic Ocean

In Tenerife, for example, the ocean itself is a central design element. At the OCÉANO Health Spa Hotel, seawater is piped directly to the hotel, forming the basis of its thalassotherapy treatments. The salty water and mild sea climate stimulate circulation and metabolism, alleviating ailments. Therapeutic exercise in the warm thalassotherapy pool strengthens muscles and joints further. The wellness area's architecture picks up on this theme, bringing the Atlantic inside with floor-to-ceiling glass fronts and open terraces that offer unobstructed sea views. Light-filled relaxation areas and wind-protected sun terraces invite guests to linger. OCÉANO's philosophy is clear: The architecture should expand horizons and make the energy of the Atlantic tangible everywhere.

Hotel Bella Vista, Zermatt: Panorama Sauna instead of a Whirlpool

One of the greatest challenges facing the modern hotel industry is operating a spa area in an environmentally friendly manner. In recent years, the Hotel Bella Vista in Zermatt has consistently geared its wellness area towards sustainability. The new Panorama Sauna, which replaced the energy-intensive whirlpool, is made from local wood and blends in perfectly with the alpine landscape. Large glass fronts offer guests unobstructed views of the Matterhorn, providing a unique place of power. The hotel focuses on gentle warmth, spacious relaxation areas—some of which are made of Swiss stone pine—and a soothing indoor climate that prioritizes relaxation.

Hotel Das Rübezahl, Allgäu: A Wellness Garden as a Refuge

Since spring 2023, the Hotel Das Rübezahl in the Allgäu region has offered its guests a new wellness garden, a green oasis promising peace and relaxation in the heart of nature. The 2,500-square-meter area blends natural design with contemporary holistic elements. From the lounge terrace, which features a fire pit and a water installation, guests can enjoy views of Neuschwanstein Castle and the Allgäu Alps. Alpine herb beds, a natural pond, and various alcoves offer spaces for guests to unwind. The garden is filled with regional plants and seeds from alpine habitats, creating new environments for insects and small animals. Moreover, the natural pond functions as a water source for dragonflies and birds. The technical implementation and the rest of the wellness area also prioritize sustainability: natural ventilation, efficient thermal insulation, and water treatment systems conserve energy and resources.

The New Relaxation House at the Sturm Wellness Hotel: Architecture meets Nature

Since May 2025, the STURM in the Rhön region has offered guests an enhanced health experience. At the heart of this innovation is the recently constructed Relaxation House, which harmoniously blends architecture and nature. Floor-to-ceiling glass walls connect the interior with the exterior, and the use of wood and natural stone ensures a healthy, soothing indoor climate. Following the principle of decentralization, the relaxation and wellness areas are spread across the grounds, providing each guest with a place to retreat and encouraging them to engage with the surrounding nature. Professor Matthias Loebermann is responsible for the architectural design once again. The award-winning architect has worked closely with STURM for many years. He received the prestigious “Best Architects Award 24” for an earlier extension to the hotel: the Gardens View Rooms.

A New Spa Experience at Klosterhof: Architecture that Breathes

After eight years, the multi-award-winning Artemacur Spa at the Klosterhof – Alpine Hideaway & Spa underwent careful yet profound renovations. The design principle focused on creating spaces that allow guests to breathe, incorporating natural materials such as local wood and jute, soft earth tones, and large panoramic windows that bring light and the landscape into the interior. The indoor area has been sensitively redesigned to include new retreats, revamped relaxation areas in the sauna, and exclusive pool cabanas with textile screens and lighting effects that provide more privacy. A highlight above the indoor pool is the "Rainbow Path" light installation by artist Wolfgang Gerner. This wave-shaped piece, made of jute, accompanies guests on a meditative journey through the colors of life. Through this transformation, the Klosterhof reinforces its philosophy of creating a health experience that transcends traditional wellness by inspiring the senses, respecting resources, and providing a holistic effect.

ADLER Lodge RITTEN: Forest Spa and Sauna

The forest sauna and adjoining terrace at the ADLER Lodge RITTEN were designed to preserve the existing trees. The architecture blends into the surrounding nature, with treetops providing shade and creating an interplay of light and tranquility. The building is made from regional materials, such as larch wood and natural stone, which provide warmth and minimize transport distances. Large windows open the space to the forest, enhancing the experience of "shinrin-yoku," or Japanese forest bathing: guests are visually and sensorially immersed in nature, which has been proven to reduce stress and promote inner balance. Additionally, the spa experience is attuned to its surroundings acoustically and olfactorily: birdsong, nature sounds, the aroma of larch wood, and the pleasant feel of natural stone make the forest sauna a place that conveys lasting tranquility.

New Outdoor Spa Area at the Naturhotel Outside: Enjoy Nature with a View

Just in time for the start of the season on May 25, 2025, the Naturhotel Outside in Matrei, East Tyrol, opened its newly designed outdoor spa area. The expanded natural swimming pond, new wooden walkways, and spacious sunbathing areas provide more places to relax amidst the alpine landscape. A biodiverse garden enhances the spa's connection to nature, providing a peaceful and sustainable experience. The spa's interior has already undergone significant renovations during the winter: a pool with Deferegger healing water, a new outdoor pool with views of the Alps, and spacious relaxation areas made from ecological materials have now been added to the existing spa facilities. Large windows bring light and mountain views deep into the interior.

Outlook: Future Trends in Sustainable Spa Design

What was once considered a luxury now increasingly defines the identity of sustainable hotels: the wellness area reflects social values. Architecture that fosters breathing and relaxation spaces is a prime example of this shift. It creates areas that not only offer comfort but also contribute to ecological responsibility, physical regeneration, and mental health.

The future of spa architecture lies in further integrating environmental awareness and digital innovation. Personalized wellness programs supported by digital health data and calming, technically discreet environments are becoming the standard. Meanwhile, energy and water efficiency are being optimized further, and materials and construction methods are being developed increasingly in harmony with regional ecosystems.

The places featured here—whether a forest sauna, saltwater pool, herb garden, or rainbow installation—not only invite you to relax, they also convey a certain attitude. An attitude that is not limited to certificates but can be experienced daily. And shows: sustainability isn't about sacrifice, but rather an increase in depth, meaning, and connection.

Our Sources:

1. https://www.cambridgeseven.com/about/news/trends-in-hotel-spa-design-to-nurture-guest-health-and-wellness/
2. https://www.cesarritzcolleges.edu/en/news/sustainable-luxury-hotels/
3. Deutsche Gesellschaft für Nachhaltiges Bauen 
   https://www.dgnb.de/de/themen/nachhaltiges-bauen/
4. Umweltbundesamt. (2021). Gesundheitliche Auswirkungen von Bauprodukten https://www.umweltbundesamt.de/publikationen

Why Sustainable Waste Management is About More than Just Separating Trash

A well-thought-out waste management system is a key component of any comprehensive sustainability strategy in the hotel and hospitality industry. Such a system includes recording and analyzing waste, consistently separating waste, using reusable products, and actively involving employees and guests. However, what are the particular advantages of this approach?

The most important advantages at a glance^2-4:

• Savings: Reducing waste means lowering disposal costs. Avoiding single-use products also reduces purchasing costs in the long run.
• Image boost: Hotel guests appreciate transparent sustainability measures. This strengthens brand loyalty and trust.
• Legal compliance: Implementing resource-saving measures early on enables you to meet current and future environmental requirements.
• Increased efficiency: Monitoring tools help identify sources of waste and take targeted steps to combat them.
• Resource conservation: Recycling and composting conserve natural resources by closing material cycles.

Many Green Pearls® partner companies are already implementing advanced waste management concepts, demonstrating the effectiveness of creative, low- and zero-waste strategies.

Best Practices against Waste

Although hotels in the Green Pearls® network have different approaches to waste prevention, they all share one common goal: to make sustainability measurable.

Digital Tracking Provides a Clearer Overview and a Consistent Strategy

At the Hotel Weihrerhof in South Tyrol, waste measurement is a core component of the hotel's sustainability strategy, not a marginal issue. "Knowing where you are is the first step to knowing where you are going," says the hotel's manager, Klaus Pichler. To measure the status quo and progress, Pichler commissioned the development of a custom app called My Monitoring, which records key figures on energy, water, and waste. This allows changes to be tracked directly. The result: since 2020, the hotel has reduced PET consumption per guest by 400 grams and water consumption per guest by 130 liters. In the spirit of collaborative transformation, Pichler makes the app available to other sustainable hotels free of charge.

The hotel SANDnature in Timmendorfer Strand uses digital tools, such as GreenGuide, to record wet waste—also known as organic or biodegradable waste—including kitchen waste, food leftovers, and garden waste. Implemented measures, such as adjusting food production based on the number of guests and optimizing order quantities through better communication with the reception desk, resulted in a 30% reduction in food waste in the last assessment. This reduction is equivalent to the CO₂ emissions from 48 car trips from Oberstdorf to Kiel. The data is being used to develop additional strategies for waste prevention, exemplifying the intersection of technology and sustainability.

Preventing Waste Before it is Produced

Small steps, such as systematically recording waste quantities, are often the first steps in sustainable waste management. At Birkenhof***** Spa & Genussresort, these quantities are regularly documented and evaluated in collaboration with a waste disposal partner. The obtained data helps reduce packaging materials and further reduce plastic usage. Particular focus is given to switching to paper packaging and other recyclable alternatives, especially in the breakfast and spa areas.

The Green City Hotel Vauban in Freiburg focuses on prevention rather than reaction. "We order goods in bulk or without packaging wherever possible," says Managing Director Johannes Staub. Waste is separated throughout the entire hotel, from the kitchen to the guest rooms. The hotel exceeds the "gold standard" of the DEHOGA environmental check, demonstrating that sustainable processes can work in urban, budget-oriented hotels.

Avoid, Separate, Recycle, and Document

At the SCHWARZWALD PANORAMA in Bad Herrenalb, waste is sorted into an impressive 15 categories. The amount of waste generated is documented annually through waste bills and internal estimates. This data is then entered directly into the CO₂ accounting tool and used to make strategic decisions aimed at continuously reducing waste.

At the Naturresort Gerbehof on Lake Constance, waste management is a closed cycle: careful waste separation and consistent composting result in minimal residual waste. Since there is no regular garbage collection service on site, the team takes all waste to the landfill themselves, which automatically ensures a high level of awareness. Kitchen waste, such as coffee grounds, eggshells, and used napkins, is placed on the resort's compost heap and later used as fertilizer on its fields.

Other Green Pearls® members are also focusing on targeted strategies for waste prevention and collection. For instance, OLM Nature Escape in South Tyrol documents its waste volumes as part of the strict GSTC certification process, which makes sustainability verifiable. The Naturhotel Outside in East Tyrol, on the other hand, estimates its waste volumes per week based on the amounts collected — a pragmatic approach that fosters transparency. In Zermatt, Switzerland, the Hotel Bella Vista regularly records when its bins are emptied and compares these figures with those from the previous year, particularly concerning organic waste. This allows them to identify developments early on and adjust their measures accordingly. The Hotel Luise in Erlangen is also moving towards “zero waste”. The team is currently working on an improved waste collection method to further optimize waste prevention.

Waste Prevention Requires Structure — and Role Models

Experience shows that those who understand their waste streams can operate more efficiently and reduce waste more effectively. Many Green Pearls® accommodations have already incorporated this into their daily operations, not as a PR measure, but as a foundation for achieving greater sustainability. Progress can be documented through systematic recording, digital tools, and adapted purchasing processes. However, it is clear that the road to virtually waste-free hotel operations is long and requires structural changes. In addition to commitment and internal training, the industry needs clear standards, functioning reusable systems, and support from politicians and supply chains. Lastly, guest behavior plays a key role because change only happens when an ecological supply meets conscious demand.

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We are happy to provide further information, high-quality images, and contact details for interview partners related to research, features, or topics concerning waste management in sustainable accommodations.

Our Sources:

1. WWF Deutschland. (2023). Geht Mehrweg auch im Hotel?  https://www.wwf.de/nachhaltiges-wirtschaften/circular-economy/verpackungen/geht-mehrweg-auch-im-hotel
2. DEHOGA Bundesverband. (2022). Leitfaden Nachhaltigkeit im Gastgewerbe. https://www.dehoga-bundesverband.de/themen/nachhaltigkeit
3. United Nations Environment Programme (UNEP). (2021). Sustainable Tourism and Waste Management [Report]. https://www.unep.org/resources/report/sustainable-tourism-and-waste-management
4. Zero Waste Europe. (2020). Zero Waste in the Hospitality Sector: Best Practices & Business Benefits.  https://zerowasteeurope.eu/library/zero-waste-in-the-hospitality-sector/

During a visit to Naturhotel Outside, author Liza Foreman falls in love with the outdoor pool at Naturhotel Outside. She describes her experience in the hotel's new Natur SPA as “my best discovery.”

• Read the whole article about the most beautiful pools worldwide.

Examples of successful and sustainable designs for hotel buildings can be found in the Green PearlsⓇ network. They show how architecture and the environment are brought into harmony – from green facades and work on and with existing buildings to the transformation and reuse of historic buildings.

The Transition from Public to Private Spaces

An exemplary project is the expansion of the STURM Hotel in Mellrichstadt. Rather than demolishing the 1970s structure and rebuilding the hotel, the owners and SLG Architekten, in collaboration with Professor Matthias Loebermann, developed a second skin: a delicate wooden screen that wraps around the existing building like a filter.

"The new shell meets technical requirements such as sun and weather protection – it also creates a gradual, secure transition from public to private space," explains SLG architect Fabian Getto. This facade solution demonstrates how a new architectural identity can be established with minimal intervention.

Sustainability as a Guiding Design Principle

Since its redesign in 2017, STURM has continued to evolve architecturally and conceptually. Instead of a traditional swimming pool, a natural pond was created around which 20 new rooms with a garden view were built in 2022, once again designed by Loebermann. These larch wood retreats were awarded the “Best Architects Award” in 2024. SLG is currently expanding the site to include the “House of Peace.” In keeping with its intended use, the architecture blends into the landscape.

Self-Built, Consciously Designed

When Henrike and Dr. Andreas Färber took over the former Augustinian monastery and inn in Bayerisch Gmain, one thing was clear: the Klosterhof's new sustainable identity should be evident not only on paper but also in its architecture. The facade became the central expression of this aspiration, featuring larch shingles from the region (Bad Reichenhall) that not only clad the exterior walls but also adorn the interior, creating a sense of continuity. Many of them were cut and fitted by the owners themselves.

They are a clear architectural statement of traditional craftsmanship, yet they gently integrate the Klosterhof – Alpine Hideaway & Spa into the landscape. The shingles and green roofs highlight the hosts' creative and social goal of blending in with the surroundings rather than imposing on them.

Planned Timber Construction

The topic of facades and material selection remains relevant for the health hotel. An extension is already in the planning stages. "I am delighted that it will most likely be a timber construction," said Dr. Andreas Färber in an interview with Green Pearls®. When designing the current monastery courtyard, the technology was not advanced enough to meet their requirements. Färber also clarified that sustainable architecture is an ongoing process, not a finished state.

A City Hotel with Shade Plants: Green City Hotel Vauban

Green City Hotel Vauban stands at the entrance to Freiburg's Vauban district, known throughout Europe for its sustainable urban planning. Designed by Berlin-based architects Barkow Leibinger and managed by Lukas Weber, the building shows how design standards and ecological thinking can work together.

Green Hotel Facade

The green rope facade on the south side acts as a living climate buffer: In summer, wisteria, roses, and knotweed provide natural shade. During winter, the leafless plants allow sunlight to pass through and help warm the facade. This creates a vegetative sunscreen that offers dual benefits.

The sustainable approach is also evident in the choice of materials: pre-greyed silver fir and window frames made from PEFC-certified pine wood establish a connection to nature. Vertically arranged wooden fins complement the ensemble, giving the facade a rhythmic quality. In addition to its impressive architecture, the hotel stands out for its commitment to inclusivity, as it employs people with disabilities. Thus, sustainability is not only built into the hotel but also practiced daily.

Merging with Nature – When Architecture Takes a Backseat

The OLM Nature Escape in South Tyrol is one of those hotels where it is sometimes hard to tell where the building ends and nature begins. Designed by Andreas Gruber Architekten based on a vision by host Christian Lechner, the new circular building is nestled in an alpine landscape in the Tauferer Ahrntal Valley. The OLM's glass and concrete facade reflects the sky and mountains, showcasing architecture that focuses on the surroundings and the view rather than pushing itself into the foreground.

Large Windows, Regional Materials – and the Landscape as the Star of the Show

Other hotels are adopting this approach as well, albeit with different architectural means, but with a common goal: to blur the boundary between indoor and outdoor spaces.

The Birkenhof Spa & Genussresort's wooden facade creates the feeling of being "a guest in nature." Large windows allow daylight and the landscape to penetrate the rooms deeply. The Naturhotel Outside has a similar design, with lots of glass and wood in the spa and lobby areas that create a sense of openness, all while maintaining the energy efficiency of a passive house.

The ADLER Group's resorts in Italy go one step further. The ADLER Lodge RITTEN consists of several detached houses and lodges spread around a natural pond and along the hillside. Built entirely from local wood, the buildings' architecture is based on traditional South Tyrolean style. The result is a cozy, natural ensemble in the forest instead of a central building.

At the ADLER Spa Resort SICILIA, wood, glass, tuff stone, and clay come together to create a resort that blends gently into the surrounding nature. Green roofs, small gardens between buildings, and a deliberate division into individual elements instead of one massive structure make the resort a statement of new restraint – architecture that takes a back seat and lets the landscape take center stage.

In South Tyrol, My Arbor makes trees its architectural leitmotif. Partially resting on stilts reminiscent of tree trunks and covered in wooden shingles that echo the surrounding forest. The building seems to disappear among the trees, almost becoming a tree itself. At the SCHWARZWALD PANORAMA, the rounded facade mirrors the gentle contours of the mountain above Bad Herrenalb. Large windows frame the panorama, offering more than just a view — they provide a space that can be experienced.

When Preservation Becomes a Way of Life

Sustainable architecture does not necessarily entail new construction. Often, its greatest potential lies in renovation, extension, or conversion. This was evident in the introductory example of STURM. This concept is also evident in the following hotels, which demonstrate how redesign, material selection, and minimalism can transform existing structures.

The OCÉANO Health Spa Hotel in Tenerife is another prime example. A typical 1970s hotel complex with a concrete facade and balconies has gradually transformed into a haven of holistic well-being. During its extensive renovation in 2019, the facade was redesigned to include wave-like elements and glass balustrades instead of solid railings. The restrained, organic design allows for an unobstructed view of the Atlantic Ocean. "We have now also implemented our modern concept in the building's architecture," says host Karl Matthias Rolle.

The Relais del Maro in Borgomaro, Liguria, has also retained its original appearance: the facades of the old family houses, which once included a village butcher shop, have simply been restored and repainted. The host family emphasizes that sustainability here means not changing what was already there, but rather preserving it for future generations. As an Albergo Diffuso, the four-star hotel is spread over several buildings in the heart of the village.

At Gut Sonnenhausen near Munich, host Georg Schweisfurth is thinking one step ahead. Together with a lighting artist, Schweisfurth is developing a dramatic outdoor lighting concept — a poetic combination of architecture, nature, and artistic interpretation — to showcase the character of the historic former stud farm, dating from 1900.

Three Tree Trunks for Three Generations — Moon Wood as a Repository of Memories

A particularly emotional form of facade design can be found at the Hotel Luise in Erlangen. Since its renovation in 2018/19, the building has been adorned with three vertical moon wood trunks — a tribute to the late senior boss and a symbol of the three generations of the Förtsch family of hosts. Along with the biophilic design of the green entrance and the roof design, as well as the many living plants, this demonstrates how nature and personal history blend.

Tradition meets Modernity

The Eco-Hotel Okelmann's in Warpe, Lower Saxony, highlights regional craftsmanship: its traditional half-timbered facade was constructed by a local carpentry firm. At the same time, the entrance door was designed to be minimalist and modern, creating an exciting interplay between heritage and the present that is evident throughout the entire building.

Wood also plays a leading role at the Naturresort Gerbehof on Lake Constance. The facades are clad in timber framing, and the furniture and interior fittings are made from wood sourced from the hotel's forest and carved onsite.

Fassaden als Übersetzerinnen der Hotelidee

Whether it is a wavy building by the ocean, a restored village butcher's shop, or wood paneling from the hotel's forest, the facade is more than just a shell or pretty decoration. It mediates between the outside world and the interior, between the landscape and the architecture. As the first thing guests notice about a hotel, consciously or unconsciously, it sets the tone for the atmosphere of their stay and the attitude of the establishment. This combination of high standards and atmosphere is evident in all the hotels presented here. Sustainable architecture does not begin with the excavation of the building site, but with the attitude and philosophy behind it.

The natural pool has been enlarged, and new walkways and sunbathing areas have been added for additional relaxation opportunities amidst alpine nature. The sustainable landscaping in the spa garden has also been expanded to provide an even more immersive experience with nature right outside the hotel.

The indoor natural spa underwent an extensive expansion over the winter. New additions include a saltwater pool filled with regional healing water and an outdoor pool made of natural, local materials.

The hotel is firmly committed to regionality and environmentally conscious design — offering guests the opportunity to enjoy nature both indoors and out.

Summer season offers

During the summer, the official hiking hotel offers special deals that allow you to enjoy a vacation of hiking, national park experiences, and wellness. There are three specials:

● Summer Mid-Week

● Early summer and

● Indian Summer

You can find details about the summer specials and more information about the spa on the website.

Creative Havens for Sustainable Tourism

Nowadays, more and more hotels are embracing this concept and becoming a cultural microcosm, a meeting place for exchange, creativity, and new perspectives. Artists work on site, offer insights into their creative processes, organize workshops, or create works closely related to their surroundings. It's not just about decoration but a real encounter between guests and art. This renaissance of artistic residences is not a fashionable gimmick, but an expression of a broader change in travel behavior. International hotel brands as well as small, sustainable establishments are picking up on this trend. Some focus on literature, others on digital art, music, or performance.

Within the Green Pearls® network, it is evident as well: Sustainability and cultural commitment are two sides of the same coin. In the following sections, we present inspiring projects that show how contemporary art, local ties, and responsible tourism can be mutually enriching, transforming hotels into places where art is not only viewed but experienced.

Paradiso Pure.Living – Art as a Vivid Addition in the Dolomites

Paradiso Pure.Living, the first purely vegan hotel on the Seiser Alm, is not only a place for sustainable relaxation, but also a hotspot for contemporary art. Under the umbrella of its in-house project Pure.Art Circle, the hotel offers a comprehensive cultural program with changing exhibitions, its own art shop, performances, and regular artists-in-residence.

Several times each season, artists from around the world move into temporary studios in the hotel, where they have the opportunity to create their work in an inspiring environment. Guests can experience the creative process up close, talk with the artists, and gain insight into the creation of works of art. Some of the artists who have stayed at Hotel Paradiso include Stefania Vinchi, DOES, Dorothy Bhawl, Lucrezia Testa Iannilli, Matthias Sieff, Günter Pusch, and Vincenzo Lo Sasso. The hotel is currently home to artist Stefania Vinchi. Her work explores the tension between nature and self-image. The residency is documented in photographs by Lucie Janouskova.

In the past, Dutch artist DOES was a guest at the Paradiso. His impressive murals inspired the design of the hotel's snowmobile, which has been taking guests to the slopes since last winter. Similarly, Dorothy Bhawl responded artistically to local ecological issues with her project "TOTEM", an installation dedicated to the life of wild wolves in the Dolomites.

The sculptures of the South Tyrolean sculptor Matthias Sieff, which can be admired both inside and outside the hotel, contribute significantly to the atmosphere of the hotel. Günter Pusch, on the other hand, used his residence to create a complete series of his works on canvas, acrylic and oil in front of a live audience. A creative spectacle that left a lasting impression on the guests. Vincenzo Lo Sasso, a famous Italian sculptor and painter, is a friend of the hotel and a regular guest. His masterpieces in oil on canvas and marble are a highlight and can be admired at the hotel.

The artists who reside at the hotel bring their unique perspectives and art forms. Regularly changing exhibitions and art events ensure that Hotel Paradiso always offers a new and interesting experience that inspires and enriches guests.

Gut Sonnenhausen – Art meets Community

Nestled in a rural idyll near Munich, Gut Sonnenhausen is a pioneer in ecological and cultural management. Art has always been an integral part of daily life here, whether in the architecture of the house, at musical events, as installations that stimulate discussion, or in artistic workshops on site.

In summer 2025, the estate will be transformed into a vibrant hotspot of creativity: young artists from the renowned Munich Art Academy will live here as artists-in-residence. For four to six weeks, they will be given space to create and experiment at Gut Sonnenhausen. The resulting artworks will be documented live on social media, so that even those who cannot be there in person can gain insight into the creative process.

Guests staying at the estate can enjoy a special experience during this time. During open studio hours, they can look over the artists' shoulders and see a variety of art forms take shape, from ceramic creations to innovative sound effects. The program will be complemented by interactive master classes where visitors can get hands-on and follow the artists' creative processes. 

Art as an Experience: Diverse Creative Initiatives

Other members of the Green Pearls® network also value artistic encounters: at OLM Nature Escape in South Tyrol, artist Friedrich Sebastian Feichter, also known as Fritz, presents his Homo Solaris series. His works can be seen throughout the hotel grounds. Guests wishing to meet him can visit his nearby studio for a behind-the-scenes look. The artist's website offers further insight into his diverse artistic work, which ranges from figurative painting to experimental techniques.

Another unique art project has come to life at Naturhotel Outside in East Tyrol, Austria. Local artist Othmar Trost is not a traditional artist-in-residence, but he regularly visits the hotel to work on his gold-plated artwork, "Am Teich," which is part of the new indoor pool. Trost works on the piece until he feels it is artistically complete. On quieter days, he can often be found outside refining and developing his masterpiece. The result is a living work of art, constantly changing and becoming an integral part of the hotel. In this way, Trost creates a unique experience for guests and staff who can see the artwork in all its stages of development.

Another example of the successful combination of art, wellness, and sustainable travel is the Klosterhof – Alpine Hideaway & Spa in Bayerisch Gmain. As part of the comprehensive makeover of the Artemacur Spa, not only were the design and furnishings renewed, but artistic accents were also added. The new works by artist Wolfgang Gerner adorn the spa area and create an atmosphere that invites guests to slow down and reflect. Gerner, known for his style characterized by symbolic clarity, the combination of local cultural elements with larger, universal themes, and a special aesthetic use of materials, has left his mark on the entire Klosterhof with his works. Each room features specially designed stelae that enrich the space. Here, art is not a decorative accessory, but a conscious design element that deepens the travel experience and makes the connection between body, mind, and space tangible.

Lifestylehotel SAND at the Baltic Sea coast is currently planning a special charity project: in cooperation with the Global Family initiative, socially committed artists, musicians, and performers will be given a creative break at the hotel as a token of gratitude. This project combines cultural promotion with a focus on the common good. Under the motto "Let's Charity!", the adults-only hotel wants to work specifically with Global Family and also offer overnight stays to adults and parents who are active as artists for Global Family before or after their performances.

When Hotels Become Places to Create and Meet

More and more hotels are demonstrating how vibrant and exciting the combination of art, culture, and hospitality can be. What used to be more of a coincidence, as in the case of impressionist Claude Monet or writer Rudyard Kipling, is now deliberate: artists live and work in hotels, and guests have the opportunity to observe creative processes and be inspired. Hotels such as Paradiso Pure.Living, Gut Sonnenhausen, Naturhotel Outside, Klosterhof – Alpine Hideaway & Spa, and OLM Nature Escape lead the way in turning a hotel stay into a true cultural experience.

Today, people want more than just relaxation. They are looking for meaning, real encounters, and inspiration. The Green Pearls® community brings all of this together: sustainable tourism, creative projects, and a strong connection to the region. This creates places that are not only beautiful but also moving and thought-provoking. Hotels become creative retreats for artists and travelers, where art and everyday life merge. And it is these experiences that make travel so special.

Minibar Trends: The Decline of a Classic

The minibar was initially invented in Germany in the 1950s and became popular in hotels worldwide in the following years. As an integral part of the hotel experience since the 1970s, it was seen not only as a practical convenience, but also as a sign of prestige. Today, however, fewer guests value a minibar, so it is no surprise that hotels are gradually removing them from their rooms and focusing on more personalized concepts instead. However, the decision to remove minibars is not only based on guest demand, but also on practical and environmental considerations:

• Sustainability aspects: Minibars consume a lot of energy, especially in hotels with many rooms. In addition, packaging waste and unused products create unnecessary waste.
• Low demand: Many guests rarely or never use the minibar. Drinks and snacks are often more expensive than at the hotel bar or nearby shops.
• Hygiene issues: Minibars are a challenge to maintain and clean, creating extra work for the housekeeping team.
• Noise reduction: Refrigerators often make annoying noises that can disturb guests' sleep quality.

Sustainable Alternatives to the Minibar

Sustainability-oriented hotels, such as the partners in the Green Pearls® network, are already focusing on innovative alternatives that emphasize the idea of sustainability. While some hotels are eliminating minibars for good, others are offering sustainable and local solutions to ensure that guests still have a comfortable experience.

Minibar? No Thanks!

The Green City Hotel Vauban in Freiburg, the STURM in the German Rhön, the Austrian Biohotel Grafenast, and Hotel Weihrerhof in South Tyrol have decided to completely remove minibars from their rooms. Not only to save energy, but also to improve the acoustics, as the small fridges are a (disturbing) source of noise. The Green City Hotel Vauban has a consistent sustainable approach that avoids single-use packaging, which makes it difficult to have a minibar in the room.

The Green Spirit hotels in Paris have repurposed their minibars due to low usage and the resulting regular expiration of food: the small fridges are not filled as standard, but remain in the rooms, also due to the star classification. Guests can use them for their products.

Alternatively, some hotels, such as Gut Sonnenhausen near Munich, have central "honesty bars" where guests can help themselves to homemade and regional products around the clock.

Stocked on Request Only

Most Green Pearls partners focus on flexibility, to the benefit of both guests and the hotel. Naturhotel Outside, for example, offers minibars in the suites that are filled only when needed. The APIPURA hotel rinner also offers minibars in some rooms that can be filled with organic products on request.

The Hotel Bella Vista Zermatt has a similar concept and fills the minibars in the suites with local beer and Swiss specialties. The Naturresort Gerbehof fills the small in-room fridges with fresh organic products upon request. All apartment suites at OLM Nature Escape have a kitchen with a refrigerator that can be stocked upon arrival. The share of organic products is particularly high.

Sustainable Minibar: Featuring Organic Products and Regional Specialties

Hotel My Arbor and Keemala Resort offer an alternative to the classic minibar containing soft drinks and the like. They focus on sustainable offerings. This approach provides the usual convenience while reducing the environmental footprint by selecting sustainable products. In the past, My Arbor did not have a stocked minibar for a time, but found that this decision was not well received by their guests. They decided to compromise by stocking the minibar with water and local juices from South Tyrol. Keemala Resort has adopted a similar strategy by stocking its minibar with only sustainably sourced and organic products. This combines the convenience of a classic minibar with environmentally friendly principles.

At the Ligurian Relais del Maro, Klosterhof – Alpine Hideaway & Spa in Baxrisch Gmain, and Hotel Klosterbräu in Seefeld, the team also ensures that the offerings are sustainable and local. The Relais del Maro minibar is stocked with organic products and beverages in glass bottles. In the Klosterhof, the minibar is filled free of charge upon arrival with water and organic soft drinks. Hotel Klosterbräu has decided to fill the minibar only with its own apple juice and water.

The SCHWARZWALD PANORAMA no longer offers minibars in the new Panorama Deluxe Forest Sound Rooms and Suites, but has found that guests often ask for them. Minibars are still available in the other rooms as part of the star rating in certain categories. The SCHWARZWALD PANORAMA stocks them exclusively with regional and organic products.

The Lifestyle Hotel SAND deliberately chose a digital solution. Guests can order their drinks and snacks individually via an app. This approach makes it possible to flexibly adapt the selection to the guests' wishes while avoiding unnecessary energy consumption, costs, and waste. SAND's hotel philosophy thus focuses on sustainable consumption and individual guest choices, rather than pre-packaged minibar offerings.

Classic Minibar at Guest's Request or due to Star Classification

The Pavilions Himalayas – The Farm and FARMHOUSE Resort Smiling Gecko are among the hotels in the Green Pearls® network that have opted for the classic minibar concept. They see this as an important service for their guests, who are accommodated in their villas or bungalows and can enjoy drinks and snacks in the privacy of their rooms. The Birkenhof***** Spa & Genussresort also continues to offer in-room minibars, which are required for classification as a 5-star hotel. Removing the minibar can, in some cases, affect a hotel's official star rating. This is why the SCHWARZWALD PANORAMA, for example, maintains the minibar in many of its rooms, and why the Green Spirit hotels in Paris cannot do without them, even though they are not used.

Minibar: Essential or Unnecessary?

Guest reactions to the new minibar concepts are mixed. While some welcome the sustainability and flexibility, others miss the classic minibar. "Some guests would like to have a minibar, but that's rare," says Klaus Pichler of Hotel Weihrerhof in South Tyrol. "Our guests can still cool important things with us," he continues. This is a little difficult with the star classification, but in the end, it was not a problem, he concludes.

Some guests appreciate the ability to order drinks and snacks individually or use the minibar as a personal refrigerator. Others feel restricted by the lack of a minibar and miss the convenience of having a selection of drinks and snacks at their fingertips. However, hotels like Gut Sonnenhausen, which never had a minibar in the room and focused on other services from the beginning, often report positive feedback from their guests. They appreciate the central "honesty bar" or other common areas as a pleasant alternative. In these cases, the lack of a minibar is not an issue because guests have been exposed to alternative concepts from the beginning.

Whether or not to Offer Minibars Remains a Matter of Hotel Philosophy

Overall, it is clear that the acceptance of new minibar concepts depends heavily on guest expectations and preferences. Hotels that actively involve their guests in the decision-making process and are transparent about the reasons for their decisions often receive better feedback. Digital ordering via apps or the option to use the minibar individually is perceived by many guests as a practical and modern solution.

Alternatives such as honesty bars or on-demand replenishment also work well and ensure greater sustainability in the hotel's day-to-day operations. Nevertheless, the minibar remains an important element for many hotels, as it is one of the criteria for star classification. This classification requires either a minibar or 24-hour in-room food and beverage service. For luxury hotels in particular, the minibar is therefore not only a matter of guest and staff convenience, but also critical to meeting star rating requirements.

Whether they have a minibar or not, hotels are increasingly looking for sustainable, flexible solutions that meet the individual needs of their guests. A minibar is no longer a necessity in all hotel categories, but in many places it is a question of hotel philosophy and guest expectations. In any case, it remains an exciting topic that will continue to generate discussion in the hotel industry. 

Longevity: Real Effects or Just a Buzzword?

Various studies have shown time and time again: that lifestyle has a significant impact on how long we live. Regions such as Okinawa, Japan, and Sardinia, Italy, show that a plant-based diet, social connectedness, exercise, and environmental factors can extend life. Sustainability plays a key role, for example in the form of natural foods and avoiding environmental stressors such as noise.

In addition, a healthy lifestyle is not only important for personal well-being and longevity but also for protecting the environment. Another reason why the sustainable hotels in the Green Pearls® network are the ideal starting point for longevity.

Longevity in the Hotel Industry: New Offerings and Concepts

Although the concept of longevity is about a long-term and permanent change in lifestyle, a vacation is a great way to start or deepen your knowledge. Getting away from it all helps to establish new routines and acquire new knowledge.

Measures and offerings include:

• Nutrition: Detox and fasting, personalized nutrition plans, nutrition lectures, cooking classes, healthy cuisine with local foods
• Relaxation and stress resistance: Natural relaxation concepts such as forest bathing, singing bowl massage, meditation, yoga, sleep optimization, floating, nature experiences
• Technology: High-tech health checks, oxygen and cold therapies
• Environment: Use of non-toxic materials, reduction of electromagnetic radiation, peaceful atmosphere

All of these are good for personal health and also reduce the guest's overall environmental footprint.

Longevity Offers in the Green Pearls® Network

The ADLER Spa Resort SICILIA is embedded in the almost untouched nature of the southern coast of Sicily. The Torre Salsa nature reserve is right next to the hotel and the wild beach is only a few minutes walk away. The spa offers a combination of phytotherapy (light therapy), Ayurveda, skin checks, and personal coaching with its Longevity Booster Program. In addition to these personalized treatments, guests can enjoy yoga classes, healthy Mediterranean cuisine, and spa experiences using natural products. The resort supports the regeneration of its guests with gentle architecture that blends into the landscape, renewable energy, and a plastic-free environment - the perfect conditions for longevity.

At Keemala in Phuket, luxurious relaxation is combined with a lasting sense of well-being. The “Rejuvenate” program includes spa treatments such as a traditional Thai massage, organic algae baths, and singing bowl therapy. Guests can also enjoy private yoga classes, an infrared sauna, and healthy organic cuisine using ingredients from the resort's garden. The tropical forest surrounding the pool villas creates a relaxed, natural atmosphere, especially since the original landscape was preserved during construction.

The adults-only Lifestylehotel SAND on the Baltic Sea coast combines deceleration with sustainable wellness offerings. In addition to relaxing sessions in the private rooftop sauna, guests can enjoy healthy cuisine with an emphasis on regional produce and sustainable foods. The hotel's minimalist Scandinavian design promotes a calm and restful atmosphere. It also uses resource-efficient energy and invites guests to slow down with large windows and comfortable seating areas.

At Naturhotel Outside in East Tyrol, the love of nature and wellness was a priority long before it became a trend. Guests here enjoy fresh mountain air, exercise in the mountains of the Hohe Tauern National Park, and warm hospitality. 

Healthy regional cuisine, relaxing spa treatments, and a restful night's sleep in eco-friendly rooms round out the offerings, ensuring holistic regeneration and a long, healthy life. The hotel also uses environmentally friendly materials and renewable energy and is deeply rooted in the surrounding nature.

"This 'trend' has been part of our philosophy for a long time. When the soul is healthy, the body and mind are also healthy," explains Ursula Wagner, owner of the Naturresort Gerbehof on Lake Constance. She has been an advocate of a healthy lifestyle for longevity for many years. The focus here is on a 100% organic diet, stress-relieving massages, and mental training. The idyllic setting invites you to take long walks and experience nature, bringing body and mind into harmony. The hotel uses only sustainable materials, maintains its own organic farm, and offers mindfulness and inner balance programs.

Does Longevity have a Future as a Wellness Trend?

Sustainability and healthy aging go hand in hand. Eco-friendly travel not only promotes conservation but also creates the optimal conditions for well-being and healthy longevity. Longevity is more than just another wellness trend. Instead, by integrating a sustainable (hotel) concept, hotels can offer a deeper experience that will enhance the quality of life of their guests in the long run - and promote sustainable tourism and the longevity of the earth.

More and More People are using E-Bikes on Vacation

According to this study by the Tourism Network Brandenburg, the e-bike has established itself as a means of transportation for vacation trips. About 29% of the respondents said that they had used an e-bike during their last vacation. More and more travelers are recognizing the advantages of the electric bike and see it as a comfortable way to explore unknown areas. 

Above all, they appreciate the flexibility and comfort that electric bikes offer. They make it possible for less experienced cyclists or older people to cover long distances and climb steep hills. But even fit travelers enjoy covering longer distances comfortably and with less effort, while actively enjoying the outdoors.

The study also shows that e-bikers are increasingly looking for sustainable hotels with the appropriate infrastructure and services. E-bike rental, charging stations, and secure bike parking have become a key factor in their choice of accommodation.

E-Bike Offers from Green Pearls® Partners

The Green Pearls® accommodations, with their focus on sustainable tourism, have responded to this trend. E-bike vacationers will find a variety of options that allow them to fully enjoy their surroundings while protecting the environment and keeping the CO₂ emissions of their trip low.

E-Biking in South Tyrol

E-bike tourism is on the rise in mountain destinations like South Tyrol. The region offers many varied e-bike tours through picturesque landscapes and charming villages. The APIPURA hotel rinner on the Ritten, the LA VIMEA vegan hotel in Naturno, and the Hotel My Arbor near Brixen all offer their guests e-bikes and additional services such as secure parking (some with video surveillance and chip card access) and charging stations.

The Hotel Weihrerhof (also on the Ritten) complements this offer with a comprehensive service for cyclists: guests can rent e-bikes directly at the hotel and get access to detailed bike maps, which are also available on Komoot, to start tours directly from the hotel. In addition, both the APIPURA hotel rinner and the Weihrerhof offer two free guided e-bike tours per week.

The Paradiso Pure. Living Vegan Hotel and the ADLER Spa Resorts (Ritten and Sicily) also provide their guests with high-quality e-bikes that are regularly and professionally serviced. The surroundings of the Paradiso Pure. Living Vegan Hotel offers a variety of routes, from sporty and challenging to relaxed. Particularly noteworthy are the trails in the Seiser Alm, which lead through impressive Dolomite landscapes and are ideal for extended e-bike tours. Both the ADLER Lodge RITTEN and the ADLER Spa Resort SICILIA regularly organize e-bike tours with local guides. If you prefer to explore on your own, you can use the ADLER app, which includes tour recommendations with elevation profiles and route descriptions.

At OLM Nature Escape in Sand in Taufers, many guests arrive by e-bike and bicycle. That is why the eco-aparthotel offers an extensive bike depot with a bike wash, lockers, and a workshop. OLM is also represented on platforms such as Outdooractive and shows guests suitable tours.

E-Mobility in the Alps of the DACH Region

The Alpine regions of Germany, Austria, and Switzerland offer a wide range of activities for bike and e-bike enthusiasts. At the Biohotel Grafenast (Austria), those seeking relaxation can join guided tours or borrow mountain-compatible e-bikes free of charge and plan an individual tour. The Grafenast has also added "Bike & Hike" tours to its activities program, which are becoming increasingly popular.  

The Klosterhof - Alpine Hideaway & Spa in the Bavarian Alps and the CERVO Mountain Resort in Zermatt offer their own e-bike rentals as well as numerous guided nature tours, such as the Stellisee Sunset E-Bike Tour in Zermatt. The tour offers guests the opportunity to visit the Stellisee and enjoy the sunset in peace, outside of the operating hours of the mountain railways. CERVO in Zermatt goes one step further and rewards eco-conscious behavior by offering a free drink to any guest who visits the terrace wearing a bike helmet.

In East Tyrol, Naturhotel Outside rents high-quality electric mountain bikes for extended tours on a variety of cycling and mountain biking trails for beginners and advanced riders, including the famous trails around Bikepark Lienz. Similar to Hotel Das Rübezahl in Schwangau, the Naturhotel Outside offers extensive information on local tours, maps, and tips from a team that knows the area well. Guests can also use the hotel's presence on Komoot to plan their trips. The Rübezahl also rents out e-bikes, which can be charged with green electricity in the hotel garage

The Black Forest is known for its picturesque landscapes and excellent biking trails. The SCHWARZWALD PANORAMA offers its guests not only a secure bike storage room with charging stations for e-bikes but also the opportunity to rent e-mountain bikes right in front of the hotel. In cooperation with a local e-bike dealer, guests can choose the right bike for their tour on-site.

In Tenerife, the OCÉANO Health Spa Hotel allows guests to explore the north of the island on their own. The hotel offers a convenient delivery and pick-up service for e-bikes, which can be rented from a local supplier at the reception. The northern part of the island is known for its mountainous landscape, and e-bikes are the perfect way to experience the scenery without overexerting yourself.

Guests at the Relais del Maro Albergo Diffuso in Liguria can also rent e-bikes. This is a relaxing way to explore the mountainous interior of Liguria.

E-Bike or Classic Bike? Both are available here.

Many sustainable hotels and accommodations offer both e-bikes and conventional bicycles for cyclists. For example, Naturresort Gerbehof in Friedrichshafen, Germany, welcomes many guests each year who bring e-bikes. Hotel STURM, in the foothills of the Rhön, focuses more on off-road bikes but offers a secure bike box for guests traveling with their own e-bikes, where they can charge them for free. Gut Guntrams also has an e-bike rental service, but most guests arrive with their own bikes – about a third of which are e-bikes. The hotel also offers a laundry service for sportswear and water bottles.

The Lifestylehotel SAND on Germany's Baltic coast has also seen an increase in the number of guests with own bicycles and e-bikes. For all others, a fleet of non-motorized myBoo rental bikes is available. Charging stations are also planned.

The Hotel Bella Vista in Zermatt has a lockable bike room with charging and washing facilities for both electric and non-electric bikes. For those who don't want to ride their e-bike in the mountains, Hotel Okelmann's in Lower Saxony offers relaxed bike tours, a secure bike room for all bikes, and Komoot tour suggestions that start right at the hotel.

E-Bikes in Sustainable Tourism

Sustainable tourism with e-bikes is growing in popularity as an environmentally friendly, healthy, and flexible alternative to conventional mobility options. Sustainable hotels are encouraging this development with offerings such as dedicated e-bike rentals, guided tours, and detailed route recommendations. These initiatives not only support sustainable tourism but also strengthen local economies by relying on local suppliers.

The use of e-bikes is a key component of sustainable tourism. It combines environmental friendliness, health benefits, and flexibility, making it ideal for hotels that want to minimize their environmental footprint while offering memorable experiences.

For more information about the individual hotels, please visit the corresponding microsites and contact us directly at press@greenpearls.com if you have any questions, cooperation requests, or require additional image material.

Competition and Sustainability Philosophy

For many travelers, a warm outdoor pool is one of the highlights of a relaxing vacation, especially in the winter. Relaxing in warm water while the air is cold or even frosty and the view glides over a snow-covered landscape has a special appeal. In many cases, not having these amenities is a competitive disadvantage.

At the same time, these facilities use a lot of energy and water. So how do you provide the comfort of a heated pool without unnecessarily harming the environment?

Sustainability as an Economic Success Factor

At first glance, it may seem impossible to reconcile such an offering with the principles of sustainability. But the challenge is also an opportunity. More and more travelers prefer accommodations that combine comfort and environmental awareness. Therefore, a well-thought-out, sustainable approach can bring not only environmental but also economic benefits to hotels. Companies that manage to combine climate protection with a high-quality guest experience appeal to an affluent target group that is willing to pay a little more for quality and a sense of responsibility. In addition, weather-independent offerings, such as modern spa facilities, provide an opportunity to achieve high occupancy rates outside of the high season.

Challenges and Solutions for Heated Outdoor Pools

Integrating sustainable technologies into heated pools is not without its challenges. Especially in regions with strict environmental regulations or limited resources, designing a pool with low energy consumption is a demanding task. However, innovative solutions such as heat recovery, energy-efficient pumps, and the use of solar energy show that these challenges can be overcome.

The Balancing Act: Comfort meets Responsibility

One of the pioneers in this field is the Naturhotel Outside in Matrei, East Tyrol. Nestled in the mountains of the Hohe Tauern National Park, the Outside is an ideal place for relaxation, hiking, and wellness. The family-run business has developed a spa concept that balances modern comfort with sustainable innovation. As part of a three-million-euro investment, the wellness facilities were extensively expanded with a focus on energy efficiency and resource conservation.

A highlight is the new heated outdoor pool, which features a clever energy solution. Outside of operating hours, the pool's hot water is stored in an insulated tank under the pool basin, reducing heat loss to virtually zero. The hotel's photovoltaic system will be doubled to approximately 80 kW peak to cover up to 25% of the total energy demand.

Heated Outdoor Pools as Part of a Sustainable Spa Concept

Other partner hotels in the Green Pearls® network also demonstrate that heated outdoor pools do not have to be at odds with sustainable behavior. On the contrary, through creative solutions, they can become pioneers of a new generation of tourism businesses.

The Hotel Das Rübezahl uses a sophisticated heat recovery system: waste heat from the cold storage is used to heat the outdoor pool and whirlpool. With a photovoltaic system and a modern combined heat and power plant, the hotel also covers 85% of its own energy needs. The pools (30-32°C) offer guests luxurious comfort with a view of the Alps and are also an example of responsible use of resources.

Innovative energy concepts also characterize the HUBERTUS Mountain Refugio Allgäu. A collector field ensures that the heat and cold of the water surfaces are used for other areas of the hotel. In winter, the plunge pool remains ice-free without additional heat consumption, while in summer the system cools the floors in the sauna areas.

The 1,500-square-meter Artemacur Spa at the Klosterhof - Alpine Hideaway & Spa in Bayerisch Gmain offers not only an indoor and heated outdoor pool but also a Finnish sauna, a bio sauna, and a hammam. In addition to generating heat and electricity through a combined heat and power plant and the consistent use of heat recovery systems, the hotel relies on the latest technologies to conserve resources. For example, water consumption is minimized through the use of flow restrictors, efficient swimming pool technology, and the conscious use of high-quality drinking water from Reichenhall.

The Hygna Chalets in Reith im Alpbachtal are equipped with an innovative, water-saving whirlpool system: at the touch of a button, the water is filled and heated to a pleasant temperature of 36 degrees Celsius within 10 to 15 minutes. After 90 minutes, the water is automatically drained and filtered, leaving it clean and fresh for the next session. This system ensures that the water does not need to be maintained at a constant temperature and that energy is only consumed when the whirlpool is actually being used. In addition, the large pool in the former barn is closed in the evening and the water is lowered slightly to minimize heat loss and further increase energy efficiency.

The Birkenhof***** Spa & Genuss Resort also uses this system. Lowering the water level overnight also reduces water circulation, which not only reduces energy consumption but also minimizes the use of chemicals.

The OLM Nature Escape in South Tyrol is characterized by its self-sufficient energy supply. A geothermal heating system, independent of natural gas, provides heat, while a photovoltaic system supplies clean electricity. The hotel also relies on its own water supply: an artesian spring provides the complex with high-quality drinking water drawn directly from nature, for the benefit of guests and all operational applications.

At STURM, the idea of a heated outdoor pool has been rethought. Instead of a heated pool, guests can enjoy ice bathing in the natural bathing pond in winter. The biotope is not chemically cleaned; instead, integrated plants do some of the cleaning. When temperatures drop below freezing, the hotel makes sure to leave a hole in the ice cover to allow for ice bathing. Guests love this unique experience – it is seen as a little vacation challenge and perfectly complements the hotel's sustainable concept.

Heated Outdoor Pools as a Symbol of Modern and Sustainable Tourism?

Guest expectations of hotels and spas have changed significantly in recent years. Where luxury and comfort were once the focus, sustainability is now playing an increasingly important role in their choice of accommodation. However, amenities and comfort remain the most important criteria for a spa hotel, meaning that sustainable accommodations that don't offer heated outdoor pools risk losing guests to competitors.

A heated outdoor pool is not only a place to relax, it is also a powerful symbol. It represents the promise of a special guest experience, regardless of the weather. Especially for spa hotels that specialize in holistic relaxation, the pool is a central element of the guest experience.

However, the above examples also show that sustainability and comfort do not have to be mutually exclusive. With a sustainable philosophy and environmentally friendly technologies, these tourism concepts can even become lighthouse projects that send a strong signal for responsible tourism.

For more information, requests for cooperations and press trips as well as further images of the individual hotels and accommodations, please contact us directly at press@greenpearls.com.

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Why even take a Winter Vacation without Skiing?

The effects of climate change are becoming increasingly apparent, and the European Alps are no exception. Snow lines are shifting, winters are not as long and snow-sure, and ski seasons are ending earlier or being artificially extended with snowmaking. At the same time, many of us want to travel more sustainably. Ski vacation? Yes, please, but not at any cost! If you feel the same way, you are probably also looking for sustainable and "soft" alternatives for your winter vacation.

1.)   Focus on Experiencing Nature

Whether snowshoeing through the snow-covered landscape of East Tyrol or exploring the Allgäu on cross-country skis, nature has a special charm in winter. At the Naturhotel Outside, snowshoeing and winter hikes are a regular part of the program, including guided tours in the Hohe Tauern National Park, where mountain guides introduce guests to the untouched winter beauty of nature.

By the way, did you know that it is very quiet in a snow-covered forest? Because the snow acts as a natural sound absorber, you can also experience the enchanting landscape of the National Park acoustically - just stop for a moment and listen.

• Are you ready to explore the National Park in winter? Then take a look at the seasonal offers of the nature and hiking hotel Outside.

At the wellness hotel HUBERTUS Mountain Refugio in the Allgäu, an intensive connection with nature is the focus of the activity program. Whether it's "natural bathing" and snowshoeing in the winter forest, a torchlight hike through the Balderschwang Valley – or do you dare to take an ice bath in the ice-cold water of the natural pond? Under the guidance of cold and breathing trainer Martin Steurer, you will first learn the correct breathing technique according to the Wimhof method, before jumping into the water for a few minutes between ice and snow.

• Fancy a dip in the ice-cold water? Check out the winter specials at the Allgäuer wellness hotel.

2.)   Slowing Down in Winter

When it's cold outside, maybe even snowing, and the sun is setting in the late afternoon, it gets cozy inside. A private wooden chalet offers the perfect setting for a relaxing and cozy time for two or with the whole family. Hygna Chalets in the Alpachtal in Tyrol is a small chalet village with 11 luxurious chalets. Each chalet is equipped with a sauna and freestanding bathtub, perfect for your personal spa moments. Alternatively, a private outdoor hot tub is available in two different categories. Or perhaps you would prefer to swim laps in the infinity pool in the former hay barn and enjoy the views of the snow-capped mountain slopes.

• Still not sure what to do for Valentine's Day? How about the Hygna Chalets couples offer? It includes a romantically decorated chalet, chocolates, and a crackling fireplace.

At Hotel My Arbor on the South Tyrolean Plose, personal relaxation is the focus. How about a forest bath, a guided winter hike, or one of the daily themed sauna infusions with sauna master Manuel Greifenberg, known for his "show infusions"? The choice is yours! At My Arbor, you are encouraged to find your rhythm – and yourself.

• Ready for a break? Then take a look at the hotel's current packages. For example, how about the "My Arbor Break" (including 2 massages)?

3.)   Culinary Delights

Also in the Allgäu region is the romantic hideaway Hotel Das Rübezahl. Winter is the perfect season to sample the classics of regional cuisine. Whether choosing international or vegetarian dishes from Chef Erik Wendt's kitchen in the hotel restaurant or hearty classics in the hotel's mountain lodge - you are sure to experience special culinary moments.

Our tip: Cheese Spätzle. "You can't get more Allgäu on a fork," says Chef Erik. What makes his recipe so special is the blend of different Allgäu cheeses that make the fresh Spätzle extra creamy. Of course, they taste best after a winter hike to the hotel's own Rohrkopfhütte!

• Winter is a time for indulgence, so be sure to check out the "Culinary Pleasure Package". It includes a 5-course candlelight dinner and fondue evening at the Rohrkopfhütte.

At the Hotel Klosterbräu in Austria, the winter season is also a time for culinary delights. With several special dining venues, such as the Wine Cellar or the Romeo and Juliet Balcony, you can enjoy not only a culinary experience but also a fascinating atmosphere. After a day at the extensive spa with its heated outdoor pool and hand-carved wooden sauna, or on the surrounding winter hiking trails in Seefeld, the cozy vaulted cellars of the old monastery with candlelight and fresh delicacies are a highlight of indulgence.

• Stay more days: With the hotel's holiday offers, you get one night free (from 5 / 4+1 nights).

100% Experience, 0% Sacrifice

A winter without skiing isn't a sacrifice, it's an opportunity to experience nature differently, to create quiet moments for yourself, or to focus fully on the culinary delights of the region.

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TRAVEL: A SUSTAINABLE HIKING WEEKEND IN THE HOHE TAUERN NATIONAL PARK

Hiking concierge Karin Steiner from Naturhotel Outside knows East Tyrol like the back of her hand and provides valuable tips for a hiking weekend in Austria's largest and oldest national park, the Hohe Tauern National Park.

Read the blog.

WELLNESS: EVERYTHING ABOUT SINGING BOWL MASSAGES

The singing bowl massage is a wellness trend that is spreading increasingly in sustainable hotels with mindful guests. You can find it in Green PearlsⓇ hotels worldwide, e.g., in Nepal, Cambodia, Thailand, Italy, or Germany.

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CULINARY: PLAN YOUR SUSTAINABLE FASTING VACATION 2025

Instead of booking the first “detox weight loss offer” after the holidays with a guilty conscience, you should plan your fasting vacation 2025 more consciously. In this article, we answer the most frequently asked questions about fasting on vacation and present you with spa offers from sustainable hotels. All you have to do is book ;)

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Out-of-home food service accounts for 18 percent of this waste, or nearly two million tons of food per year – much of it excess food that never makes it to the plate or leftovers from lavish buffets. This waste has far-reaching consequences for both the environment and the businesses involved. Sources of waste include miscalculations in purchasing, improper storage, or simply processing too much food that will not be sold or consumed.

Economic losses and increased carbon footprint

This results in significant annual losses for food service operators. Food waste is not only an economic drain and a waste of resources. It is also a significant source of CO₂ emissions. One kilogram of food waste generates approximately 2.1 kilograms of CO₂ equivalent.

The climate crisis has increased the urgency for hotels and restaurants to take responsibility and find (innovative) solutions to reduce waste. The hotels in the Green Pearls® network have already integrated this into their daily operations. With classic and innovative measures, they show the way to less waste and more sustainability in the hotel and restaurant industry.

As we enter a new year, there is no better time to encourage hotel operators to make a lasting difference in reducing global food waste.

Sustainability in Detail: Customized Approaches of Green Pearls Partner Hotels

Green Pearls® partner initiatives focus on precise planning, creative use of leftovers, and integration of closed-loop systems that enable hotels to eliminate food waste, reuse resources, and help protect the environment. For many chefs, a mindful approach to food is a top priority. Let's take a closer look at some examples:

Precise Planning and Reduced Buffets

In the APIPURA hotel rinner, junior manager Florian Rinner uses precise calculations to ensure that the dishes are prepared according to the number of guests. Surplus food, such as vegetable scraps, are used in broths and sauces or made into tasty salads and antipasti. Leftover bread is used to feed the animals.

Hotel SCHWARZWALD PANORAMA also minimizes food waste through sustainable planning and full utilization of ingredients. Regional and seasonal products are used in several dishes, e.g. leek is used as a side dish and a quiche. Leftover vegetables are used to make homemade stocks and soups, while careful portioning and a first-in-first-out system prevent spoilage. Any leftover food is sent to ReFood to be used for energy production.

The Birkenhof ***** Spa & Genussresort promotes the full use of animals by offering guests a different menu every day. At Hotel Klosterbräu, surplus food is given to the staff cafeteria to reduce waste. In addition, Klosterbräu and Gut Sonnenhausen consciously avoid large buffets. Instead, food is continuously replenished to avoid overproduction and food waste.

Circular Economy and Waste Prevention

The Farmhouse Resort Smiling Gecko in Cambodia and the Keemala in Thailand have strict zero-waste policies, and all waste is processed in their own composting facilities. The resulting compost is used as nutrient-rich soil for the hotel's own farm and garden, as well as for soil improvement. This circular approach not only reduces waste but also supports local food production.

A similar initiative is in place at STURM, where organic waste is composted and the resulting soil is used in the on-site snack garden. The hotel's live cooking concept, where dishes are prepared one at a time, ensures that less food is left over. Guests also learn how their food is made, fostering both appreciation and sustainable use of resources.

At Gut Guntrams, the "Veranda" team rewrites the menus every week based on the fresh harvest from the garden. This ensures that there is never a surplus. The careful selection of seasonal and regional ingredients not only guarantees the freshness of the dishes but also reduces the kitchen's carbon footprint. At the Naturresort Gerbehof, there is also virtually no real waste as any leftovers are either eaten by the chickens or added to the compost heap and eventually returned to the garden.

At the Pavilions Himalayas – The Farm, food is cooked only to order, so there is no overproduction, and only what is served is used. Any leftovers are processed in the hotel's biogas plant, which in turn powers the kitchen – a perfect example of a closed-loop system.

Portion Management, Employee Catering, and Creative Use of Leftovers

At Relais del Maro in Liguria, Italy, and Naturhotel Outside in East Tyrol, Austria, special attention is paid to planning the right portion sizes. In this way, only the necessary quantities are prepared, avoiding food waste. OLM Nature Escape goes one step further and offers all dishes only on request. At Hotel Okelmann's every meal is tailored to the number of guests. Guests must register in advance.

Through consistent meal planning, overproduction is avoided across all of these properties, and resources are used efficiently. This not only reduces waste but also contributes to the sustainability of the entire hotel operation. Any leftover food is used for the team. Either directly in the staff cafeteria or as a take-home option.

The Hotel Weihrerhof on the Ritten in Austria uses leftovers creatively: potato peels are turned into crispy chips, and leftovers from breakfast are incorporated into the menu. The CERVO Mountain Resort in Zermatt, Switzerland, is also constantly looking for new solutions. For example, citrus fruits that are no longer in their prime are turned into a versatile, aromatic syrup that can be used in everything from cocktails to lemonades to desserts. What would otherwise be “food waste” is transformed into a new culinary experience for guests.

Awareness and Network

The Green City Hotel Vauban delivers leftover food directly to a food station across the street from the hotel or redistributes oversized orders regionally. The three Green Spirit Hotels in Paris use humorous signs in English and French to educate guests on how to avoid wasting food. In fact, composting is now mandatory in France to ensure sustainable recycling of waste.

The Hotel Luise in Erlangen, Germany, produces virtually no food waste: According to the hotel, only 5 grams of food is left over per guest per meal. This is achieved through intelligent plate layouts, smaller plates, and targeted questions at the end of breakfast to allow for individual refills rather than completely replenishing the buffet.

The Hotel Bella Vista in Zermatt only prepares egg dishes at the breakfast buffet on request, also to encourage more conscious eating habits. The hotel also freezes leftover bread for use in other dishes. As a member of "United against Food Waste", the hotel is actively involved in the fight against food wastage and also raises awareness of this important issue among its guests.

Reducing Food Waste together

With their individual approaches, Green Pearls® partner hotels demonstrate that sustainability in the hotel industry is not only possible but can be inspiring and innovative. Whether it's creative use of leftovers, homemade products such as syrups, targeted portioning, or sharing surplus food with NGOs and staff, each hotel is doing its part to reduce food waste. From large-scale recycling initiatives like The Pavilions Himalayas and Farmhouse Smiling Gecko to fine-tuned efforts like Relais del Maro and Hotel Luise, these hotels are setting new standards for responsible resource use and demonstrating how sustainability can look different.

For more information and/or images, as well as for further inquiries (cooperation or press trips), please get in touch with us at press@greenpearls.com.

In place of the constant pressure to never miss out, we are witnessing a new trend: the Joy of Missing Out (JOMO) – the pleasure of unplugging, consciously missing out, taking time for yourself, and recharging through silence. This development is also changing the demands on wellness vacations. Today's guests expect more than just classic treatments such as massages or saunas. There is a growing demand for holistic concepts that combine sustainability, design, and transformative experiences.

Sustainability at the Heart of the New Natur SPA

The Naturhotel Outside in East Tyrol has responded perfectly to these needs with its new Natur SPA. Here, winter is an invitation to recharge one's batteries in the middle of the mountains and to consciously focus on the essentials. The centerpiece is the first Deferegger healing brine bath, which provides regeneration and relief with its constant 35°C and mineral-rich composition.

The Deferegger healing water is characterized by its origin and its health benefits. It comes from a depth of 1,850 meters from St. Jakob in the East Tyrolean Defereggental and is an impressive 600,000 years old, making it one of the oldest healing waters in the world. The iodine-rich brine thermal spring contains a high concentration of minerals and trace elements, is completely germ-free, and has disinfectant properties against bacteria, viruses, and fungi.

In addition to the brine pool, the new spa concept offers a heated outdoor pool (also 35°C) and an indoor pool with a cozy lounge area. For sauna lovers, there are five different saunas, including a Finnish sauna, a brine steam bath, and a bio sauna. Peace and relaxation can be found in the spacious relaxation rooms designed with local natural materials such as Swiss stone pine and larch. Another highlight is the yoga area with a light-filled indoor room and an outdoor yoga deck. From summer 2025, the facilities will be expanded to include a newly designed 1000 m² SPA garden with an extended natural pool.

Active and Sustainable: Hiking, Biking, and Winter Adventures

In the Hohe Tauern National Park, resilience - the inner strength to cope with life's challenges - is supported in a natural way. A deliberate retreat into nature, a return to simplicity, and being surrounded by silence contribute to lasting relaxation. As a certified hiking hotel, Naturhotel Outside organizes weekly guided tours of varying difficulty, both in summer and winter, free of charge. The hotel provides backpacks and walking sticks on request.

Amid East Tyrol's snowy winter wonderland, a variety of winter sports activities are also available. Far from mass tourism, visitors can explore the National Park on the many downhill and cross-country ski trails. Ski touring or a ride on the lighted natural toboggan run through the tranquil landscape allows you to observe fauna and flora in their natural winter slumber.

Winter Specials from January 2025

Starting in January 2025, the Naturhotel Outside will offer a series of special vacation packages that combine active recreation, wellness, and local cuisine. The packages include guided snowshoe hikes and, as an eco-friendly alternative to snowmobiling, exploring the snowy landscape on an electric moon bike.

Sustainability in Focus: Certifications and Measures

The year 2024 also marked another milestone in sustainability, as the company's ongoing environmental efforts were recognized with Austrian Eco-label and EU Ecolabel re-certifications. These recognitions are reflected in a wide range of measures, from resource-efficient operations to food waste reduction.

The Austrian certification "Österreichisches Umweltzeichen (ÖUZ) is one of the most important environmental certifications in Austria and serves as a recognized seal of quality for environmentally friendly products and services. The EU Ecolabel is the official European eco-label for particularly environmentally friendly products and services. It serves as a consistent and trustworthy label that helps consumers identify sustainable and environmentally responsible products and services.

If you would like to find out more about the hotel, require further images, or are interested in a press visit, please contact us at press@greenpearls.com.

Circular Design: Sustainable and Forward Thinking.

Circular design is an approach that aims to eliminate waste and efficiently use and reuse resources in a circular manner. Materials and products are designed to be recycled, reused, or otherwise returned to the cycle at the end of their life. Unlike linear production models, in which raw materials are processed into products and disposed of after use, circular design, or Cradle to Cradle®, is a closed-loop strategy. It considers the entire life cycle of a material – from sourcing to production, use, and recycling.

In the hotel industry, circular design concepts open up new and sustainable possibilities for room and hotel renovations. For example, hotel rooms could be furnished with durable materials that are recyclable or biodegradable. Modular furniture and reused building materials also play an important role, as they can be used flexibly and over the long term.

Circular Living in the Black Forest

The Hotel SCHWARZWALD PANORAMA and its "Circular Living" concept show what a space plan based on circular design principles can look like. For hotel owner Stephan Bode, it was essential that his concept could be adapted to other renovations and new buildings, while at the same time meeting remarkable ecological efficiency standards. "Circular Living” is based on materials selected for their environmental friendliness, material health, quality, and durability. This is backed by international certifications such as Cradle to Cradle Certified® and EcoVadis. The collaboration with the renowned Black Forest interior designer FRITZ SCHLECHT | SHL ensured that the three different room designs were implemented according to the highest design standards.

Resource Conservation as Part of every Decision

Another example is the Hotel Luise in Erlangen, Germany. The name speaks for itself with its “Regrowing Hotel Rooms.” Built according to the cradle-to-cradle principle, all materials used are either biodegradable or 100% recyclable. From the very beginning, every material choice was made with resource conservation in mind. The sustainable philosophy extends not only to the materials but also to the entire operation of the rooms (e.g. water conservation through "astronaut showers").

Creating Connections through Circulation

The Hotel Weihrerhof* in South Tyrol, Italy, has also embraced circular thinking and designed its Windspiel rooms accordingly. When selecting products and furnishings, they focused on healthy materials, recyclability, carbon neutrality, and decarbonization. This includes refinishing the old wooden furniture and reupholstering the upholstered furniture instead of buying new ones. These upcycling choices not only make the Windspiel rooms environmentally friendly but also give them a distinctive touch that links the past with the future.

Upcycling and Eco-Friendly Materials: Two Pillars for a Green Future

Upcycling and the use of sustainable materials are critical to a sustainable future for the hospitality industry. While upcycling provides a creative solution for reusing products and furnishings, the use of resource-efficient, durable materials allows for the long-term reduction of a hotel's environmental footprint. Taken together, these practices are an important part of a green hotel strategy that combines environmental, economic, and aesthetic benefits.

Old Furniture Reimagined

Upcycling is a method of transforming old materials or objects into new, functional, and aesthetically pleasing items. Well-known in the home improvement industry, this practice is increasingly being used in the hospitality industry. No wonder, since it combines the aspect of resource conservation with innovative and individual design solutions. Outstanding examples are the rooms of the HUBERTUS Mountain Refugio Allgäu, which were recently renovated according to this principle and show a new direction for the sustainable renovation of hotel rooms. Under the creative direction of interior designer Sarah Stapelfeldt, the original furniture and materials were refurbished, redesigned and in some cases reassembled. The result is a series of unique, functional design pieces that exude a modern, stylish charm while reducing the hotel's environmental impact.

Upcycling and recycling not only apply to furniture or materials but can also be extended to new furnishings. For example, Interface carpet tiles containing up to 93.25 percent recycled content (pre-consumer and post-consumer PET) were installed in the Lifestylehotel SAND by the Baltic Sea. The high recycled content not only helps reduce plastic waste but also provides a durable and functional flooring solution that perfectly complements the design concept of the lifestyle hotel with its "sandy" look.

Sustainable Materials for Eco-Friendly Renovations

In addition to upcycling, material selection plays an equally important role in the sustainability of a renovation project. Materials such as reclaimed wood, bamboo, hemp, cork, and loam plaster offer alternatives to conventional building materials. Not only do they help reduce environmental impact, but they are also durable, efficient, and easy to maintain. These features help hotels save money in the long run and also meet their sustainability goals.

The 28 natural rooms at the Tyrolean Hotel Klosterbräu, which opened in 2023, show how it can be done. Up to 95% of the materials used come from the surrounding area. Earthen clay plaster, wood from the hotel's forest, and details such as lampshades made from dried hay flowers create a creative, healthy, natural, and sustainable mix of materials.

As Sustainable as Possible: The new Nature SPA at Naturhotel Outside

In the course of the reconstruction and reopening of the wellness area in December 2024, the Naturhotel Outside placed special emphasis on the use of regional materials and environmentally friendly techniques. The interior is made of East Tyrolean serpentine and larch wood. The healing water for the new brine bath is drawn from a spring just 30 kilometers away. The hotel also incorporates energy efficiency measures, such as placing the heated outdoor pool in a sheltered location and installing a photovoltaic system to provide approximately 20% of the hotel's energy needs.

The combination of upcycling and the use of sustainable materials allows hotels to improve their environmental performance while creating a unique, eco-conscious design. Aesthetic appeal, the responsible use of resources, and functionality all go hand in hand.

The Economic Benefits of Sustainable Hotel Renovation

In terms of profitability, it has been proven time and again that circular design and upcycling can help reduce costs. A hotel that reuses furniture or building elements avoids high disposal costs because less material ends up in landfills. At the same time, reusable textiles, modular elements, or recycled/upcycled furniture also reduce the need for new purchases.

The exact amount of savings will vary depending on the extent of the renovations and the source materials chosen, but the principles of upcycling and circular design offer significant long-term economic benefits in almost all cases by extending the life of materials and reducing overall resource consumption.

Market Trends, Prospects, and Leadership

As demonstrated, circular design and upcycling offer not only environmental benefits but also aesthetic and economic potential for the hotel industry. Concepts based on these ideas make it possible to rethink and reintegrate furniture, décor, and other hotel materials into the design process.

The demand for sustainable accommodations and renovations is also growing. Studies show that more and more travelers are considering environmental factors when choosing a hotel, with more than three-quarters now preferring eco-friendly accommodations (Booking.com, 2024). This means that hotels that focus on recyclable design are also meeting the growing expectations of guests who value a sustainable travel experience.

The responsibility hoteliers take by choosing to renovate sustainably goes beyond their own impact. Conserving resources, reducing waste, and increasing energy efficiency in the renovation of the many hotel rooms in Germany alone directly contributes to global climate goals such as the Paris Agreement, which calls for a drastic reduction in greenhouse gas emissions by 2050. In line with the European Green Deal, which calls for a transition to a carbon-neutral economy by 2050, circular design also offers a solution that requires only a little more effort and does not necessarily cost more. This is how Stephan Bode talks about the Circular Living concept in an interview with Green Pearls®. In addition, there is a current opportunity for hoteliers to lead the way in an industry that is under increasing pressure to implement environmentally friendly and sustainable concepts.

Shaping the Future of Hotel Renovation

Hotels and resorts must renovate their rooms approximately every 10 to 12 years. Each renovation generates tons of waste. Conventional carpeting, engineered wood products (not solid wood), and other composite materials are not recyclable or are difficult to recycle, so old furnishings often end up in landfills.

The alternatives are circular design and upcycling. Not only are they good for the environment, but they are also smart business decisions. Hotels and accommodations that embrace these principles in their renovations and new construction improve their environmental performance, take responsibility for their environmental impact, and create unique, sustainable experiences for their guests. Green Pearls® partners are leading by example, demonstrating how creative, resource-efficient renovations can contribute to a more sustainable future for the hospitality industry - both environmentally and economically.

*CIN-Codes for Italian Hotels

• Hotel Weihrerhof: IT021072A1L46PNBHX

Eco-friendly Relaxation

Guests of the nature and hiking hotel in East Tyrol can look forward to an expanded wellness area. The architecture, choice of materials, and technical implementation have been designed to be environmentally friendly and to conserve resources. In addition to the heated outdoor pool and modern relaxation rooms made of local natural materials, the new brine bath with local Defereggen healing water, one of the oldest and most effective healing waters in the world, is particularly noteworthy.

The wellness area will offer the following additions from December 20, 2024:

• the first Defereggen brine bath at 35°C with 600,000-year-old healing water from St. Jakob, 30 km away
• an outdoor pool at 35 °C, which is filled as needed during off-peak hours to save energy
• energy optimized organic sauna
• spacious relaxation rooms with local natural materials
• yoga room and outdoor yoga deck for exercise in harmony with nature
• from summer 2025: redesigned SPA garden with extended natural pool and sustainable plantings

Sustainability at the Heart of the Project

The renovation focused on the conscious use of natural resources. Located in the Hohe Tauern National Park, respect for nature and the planet is deeply rooted in the philosophy of Naturhotel Outside.

Particularly noteworthy is the innovative technology of the outdoor pool, which keeps the water in the pool warm only during peak hours and stores it in a highly insulated tank below the pool during off-peak hours. In addition, the wind-protected location, the weather protection provided by a cantilevered terrace, and the deliberate avoidance of air bubbles or whirlpool technology and infinity edge contribute significantly to reducing energy consumption.

Other sustainable initiatives in the SPA area include:

• Energy-efficient building technology: Photovoltaic panels on the hotel's roof provide approximately 20% of the hotel's energy needs, helping to reduce its carbon footprint.
• Environmentally friendly materials: Local and natural building materials such as East Tyrolean " Dorfergrün" serpentine and larch wood were used for the interior.
• Water and energy saving: Hot water is stored in a highly insulated tank to prevent energy loss. In addition, rainwater is used to irrigate the garden.
• Ecologically sustainable garden: The garden is planted with native plants, which helps to promote local flora.
• Deliberate avoidance of air conditioning: External shading and special ventilation units in the building (cool-down) provide cooling
• Hardly any new soil sealing: A large portion of the annex is underground
• Regional partnership: Cooperation with the Deferegger Heilwassergesellschaft strengthens an existing regional company and creates added value for both partners. In addition, as with all its projects, the hotel worked primarily with local craftsmen.

Future Prospects and Environmental Commitment

With its renovation and sustainable measures, Naturhotel Outside sets a clear example for responsible action in the tourism sector. The focus on the conservation of resources, the use of regional materials, and the investment in modern and environmentally friendly technology make the new resort a role model for sustainable tourism in East Tyrol and beyond.

The Naturhotel Outside is looking forward to welcoming its guests in December 2024 in an oasis of well-being that not only promises relaxation and recreation but also places respect for nature at its core.

Information for journalists and bloggers: If you are interested in visiting the new spa and reporting on it, Alessa Konrad (a.konrad@hotel-outside.at) from the Naturhotel Outside will be happy to help you with your planning. She recommends the period from January 6, 2025. There will be no official ceremony on December 20, 2024.

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From locally sourced products to artfully crafted gifts and decorations - many manufacturers and suppliers are now focusing on eco-friendly materials, as well as handmade and fair-trade goods. But that's not all: the culinary world is also increasingly focusing on organic and local products, as well as vegetarian and vegan alternatives. So if you want to enjoy the festive atmosphere without having a guilty conscience, you have more and more options to make conscious choices.

5 Tips for a Sustainable Christmas Market Visit

1. Take public transportation to get there
   This also means you won't have to worry about finding a parking space.
2. Local and handmade
   When buying gifts, consider where they come from and support local artisans or producers.
3. Choose carefully
   With so many options to choose from, it's easy to be tempted to buy more than you want or need. So, think about whether you really need that 15th decorative item. If you do want something new, make sure you buy a product that will last as long as possible.
4. Try something new
   Take advantage of your visit to the Christmas Market and try the vegan pea stew or the vegetarian handbread.
5. Book sustainably
   If you are visiting a market further afield and want to stay overnight, book sustainable accommodation and take the opportunity to explore local businesses away from the market.

A Sustainable Christmas Market Weekend – Recommendations from Green Pearls® Partners

In this newsletter, our sustainable hotel and vacation rental partners share some of their favorite Christmas markets. Discover special places where tradition and responsibility go hand in hand and get inspired to enjoy the festivities in a conscious (and eco-friendly) way.

Christmas Markets in South Tyrol

• Rittner Christbahnl in Oberbozen, Wolfsgruben, and Klobenstein, made up of small Ritten Bahnlen that house the various stands
  Recommended by the APIPURA hotel rinner*, which has its own organic honey stand, and the Hotel Weihrerhof* on the Wolfsgruben Lake, for whom this market is the absolute favorite.
  Date: Weekends from November 29, 2024 through January 5, 2025
  For more information about the Christmas Market, click here
   
• Christkindlmarkt in Bolzano at the foot of the Ritten with eco-friendly products, gifts made of recycled materials, and regional organic specialties
  Recommended by ADLER Lodge RITTEN*, where guests can experience an equally magical and cozy atmosphere, either in the luxurious suites or the private chalets.
  Date: November 28, 2024 through January 6, 2025
  Learn more about the Christmas Market
   
• Brixen Christmas Market, the oldest in South Tyrol
  Recommended by the adults-only Hotel My Arbor*, which also recommends its guests to see the light show "Colors 2 - The Journey Continues" at the Brixen Hofburg.
  Date: November 29, 2024 - January 6, 2025
  Learn more about the Christmas Market

Christmas Markets in Germany

• Christmas Market "Arts and Crafts" during the second weekend of Advent at the Hermannsdorf Estate near Munich
  Recommended by Gut Sonnenhausen in Glonn
  Date: December 7-8
  Learn more about the Christmas Market
   
• Baden-Baden Christmas Market and "Wintertime" at the Schlossplatz in Karlsruhe
  Highlights: Historic ensemble in Baden-Baden and large skating rink with romantic circuit against the backdrop of Karlsruhe's baroque palace
  Recommended by SCHWARZWALD PANORAMA in Bad Herrenalb
  Date Baden-Baden: November 21, 2024 to January 6, 2025
  Learn more about the Christmas Market
  Date "Wintertime" in Karlsruhe: November 25, 2024 until January 26, 2025
  Learn more  about the “ Winter time”
   
• Freiburg Christmas Market
  Recommended by Green City Hotel Vauban, from where you can reach the city center directly by public transport
  Date: November 21 through December 23, 2024
  Learn more about the Christmas Market
   
• Fischer's Wiehnacht in Niendorf Harbor is a cozy, authentic alternative to the big markets in Lübeck and Hamburg
  Recommended by the Lifestylehotel SAND in Timmendorfer Strand, which is located (almost) directly on the Baltic Sea coast of Schleswig-Holstein
  Date: First weekend in Advent
  Learn more about the “Wiehnacht”
   
• Romantic Christmas Market at the Thurn and Taxis Castle in Regensburg
  Recommended by the 5-Star Wellness Hotel Birkenhof in Neuburg vorm Walde
  Date: November 22 - December 23, 2024
  Learn more about the Christmas Market
   
• Old town magic at the Bernkastel-Kues Christmas Market
  Recommended by the LifeStyle Resort Zum Kurfürsten, where you can relax in the extensive spa after visiting the Christmas Market
  Date: November 22 through December 22, 2024
  Learn more about the Christmas Market
   
• Christmas Market at the Lindau Harbor
  Recommended by the team of the sustainable wellness hotel HUBERTUS Mountain Refugio in the Allgäu region.
  Date: November 28 through December 22, Thursday through Sunday
  Learn more about the Christmas Market

Christmas Markets in Austria

• Mountain Christmas in the Lienzer Dolomites
  Recommended by the Naturhotel Outside in Matrei in East Tyrol, which reopens on December 20 with a new spa
  Date: Various dates for the different mountain Christmases throughout the area
  Learn more about the Christmas Markets
   
• Mountain Christmas and sustainable Advent market in Kaunertal
  Recommended by the Summit Lodges in Pfunds: Two log cabins await you, each with its own sauna and fireplace for cozy hours with the whole family
  Date: The four Saturdays of Advent and December 28, 2024
  Learn more about the Christmas Market
   
• Christmas markets in Rattenberg and Schwaz
  Recommended by Biohotel Grafenast, a hotel that serves organic food and is located high above the Inn Valley with a fantastic view of the surrounding countryside
  Date Rattenberg: November 22 through December 22, 2024
  Learn more about the Christmas Market
  Date Schwaz: November 22 to December 23, 2024
  Learn more about the Christmas Market
   
• Brixlegg Christmas and Farmer's Market in the Alpbach Valley
  Recommended by Hygna Chalets, where guests can relax in their private luxury chalet with mini spa after visiting the Christmas Market
  Date: December 7, 2024
  Learn more about the Christmas Market
   
• Advent market in Seebenstein in the castle park, featuring torches on the pond and a floating nativity scene
  Recommended by Gut Guntrams near Vienna with three different accommodation options: the Guesthouse Flora, the Villa Tranquillini, and the "floating" garden lofts
  Date: First weekend in Advent
  Learn more about the Christmas Market

Christmas Markets in the Rest of Europe

• Paris Christmas markets with French arts and crafts
  Recommended by Green Spirit Hotels Paris, all within walking distance of most attractions (and Christmas markets)
  Various dates: usually from late November to late December
   
• Milan Christmas markets with Italian and international delicacies, local handicrafts and festive illuminations
  Recommended by Hotel Milano Scala, located in the heart of the historic center and just a few meters from the famous Teatro alla Scala.
  Date: From November 29, 2024 (Christmas tree lighting on December 6)

Want to read more? 

We recommend these blog articles:

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Tips for your vegan ski vacation and our favorite addresses for vegan ski hotels and huts

Veganism has (fortunately) also arrived in ski regions in South Tyrol, Austria, Switzerland, and Germany. We have compiled our favorites for you when it comes to vegan ski hotels and huts with animal-free offers.

Read the blog.

Green DIY - A spa day and pampering at home too

A professional spa treatment in a wellness hotel is a luxurious treat that many people indulge in on vacation. But you don't always have the time or money for it. That's why we'll show you how you can relax at home with a sustainable DIY spa day and do something good for your skin and health. Including tips from the sustainable Green PearlsⓇ wellness hotels, who have shared their recipes with us.

Read the blog.

Sustainable hotel restaurants - Our Green PearlsⓇ favorites

In Germany, hotel restaurants (with a few exceptions) are not necessarily a trending topic in the gastronomy scene. In countries like the USA or India, it's quite different - and we also like to go to hotel restaurants (or to the hotel café or roof terrace). Because even if a restaurant has to impress with its food, it's the atmosphere and the surroundings that visit a restaurant really exciting.

Read the blog.

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More and more often we read the news: ski resort has to close. Too little snow, too few visitors. The influence of climate change sends its regards.

More about the topic.

Carefree travel, planning nothing, and simply relaxing - this is the dream vacation of many young people in particular. That's right! Why more and more young travelers are opting for package deals.

Read the full article.

What do you look for in a sustainable brand? Green Living magazine has compiled 4 characteristics to help you make an assessment.

To the article.

*CIN-Codes for Italian Hotels

• ADLER Lodge RITTEN: IT021072A1QCJQTLUQ
• APIPURA hotel rinner: IT021072A1UOWUIDH4
• Hotel My Arbor: IT021011A1AE4737IT
• Hotel Weihrerhof: IT021072A1L46PNBHX

The Naturhotel Outside will reopen on December 20, 2024 with a new spa area

The Naturhotel Outside, located in the Hohe Tauern National Park in East Tyrol, Austria, has been undergoing renovations since September 30, with completion scheduled for December 19. The sustainably managed family hotel is building a new heated outdoor pool using the latest technology for energy-saving operation. Another highlight will be a brine bath with Deferegger healing water and new, naturally designed relaxation rooms.

The hotel lobby is also undergoing renovations and will reopen on December 20. The area around the Alpine National Park is perfect for guided snowshoe hikes that start right outside the hotel.

Biohotel Grafenast in Tyrol will open its doors to guests of all ages on December 20

From November 4 to December 19, 2024, Biohotel Grafenast will only be open for seminars and group bookings. From December 20, the family-run, 23-room eco-hotel high above the Tyrolean Inn Valley will open its doors again to vacationers. The hotel is also ideal for winter vacations with children - there is a children's ski school nearby.

The Paradiso Pure.Living Vegan Hotel on the Seiser Alm presents a new culinary concept starting December 16th.

Starting December 16, 2024, the Paradiso Pure.Living Vegan Hotel* will open its annual winter season on the largest high alpine pasture in Europe. What is new - as one can tell from the extended hotel name - is that the hotel is now completely vegan. Last year it was still a vegan/vegetarian hotel, but after a revision of the culinary concept, the ski hotel now consistently avoids all animal products, making it the first vegan hotel in the region.

The Paradiso Pure.Living Vegan Hotel is located at an altitude of over 2,000 meters, right on the slopes in the middle of the Dolomiti Superski ski area.

*CIN-Codes for Italian Hotels

• Paradiso Pure.Living: IT021019A16MFGOUCR

What are the EmpCo and Green Claims Directives? An Overview

Both the Empowering Consumers for the Green Transition Directive (EmpCo Directive), which is already in force, and the Green Claims Directive, which is currently being negotiated, aim to increase the transparency of environmental claims for consumers and force companies to use environmental claims in advertising only if they are verifiable and accurate.

The EmpCo Directive prohibits the use of certain general claims in advertising unless they are backed up and substantiated by specific services. Examples include 'environmentally friendly' or 'green'. Similarly, sustainability labels that are not issued by official, state-recognized, or EU-recognized certifiers and that cannot demonstrate the existence of a certification system are also prohibited. In addition, it will no longer be possible to use environmental claims for the whole product or company if they refer to only one aspect of the product or company. There are also much stricter rules on advertising using the term 'carbon neutral', which will be discussed in more detail later in this article.

While EmpCo has been adopted, the Green Claims Directive is currently being negotiated in the so-called trilogue between the European Council of Ministers, the European Parliament, and the European Commission. This directive sets out the minimum requirements for the claims required by EmpCo, including scientific verifiability and external verifiability. It covers specific claims such as 'packaging made from 30% recycled plastic' or 'CO₂-neutral transport' and aims to ensure that consumers can reliably verify such claims.

Impact on the Tourism and Hospitality Industry

The new guidelines will also have an impact on tourism, in particular on sustainable businesses and accommodation. In the future, sustainable hotels and holiday homes will have to ensure that their sustainability promises and claims (on environmental performance) are in line with the guidelines, i.e. that they are verifiable. This means:

• All environmental claims must be based on scientific evidence that is accessible to guests and interested parties. In addition, they must not be misleading.
• Environmental claims can only be made if they are complete and accurate.
• Anyone who wants to call themselves 'sustainable' (or similar) must be certified by an independent testing body on EU-level or one that has been approved by the EU.
• Labels and certifications must be transparent, verified by third parties, and regularly reviewed.
• Environmental claims for advertising purposes must be certified by the above-mentioned external and accredited testing bodies BEFORE publication.

Example: Naturhotel Outside in Matrei in East Tyrol, Austria

The Naturhotel Outside has been committed to sustainability since 1996 and has been awarded both the Austrian and EU eco-labels. It relies on regional food, energy-efficient technologies, and the use of renewable energies. Water and waste management are just as important as reducing CO₂ emissions. In addition, the hotel promotes regional economic cycles and offers its guests environmentally friendly mobility solutions such as a shuttle service and a guest card for free use of public transport. Home-made products such as bread and lemonade round off the sustainable concept. Every two years, the Ganzer family publishes a comprehensive sustainability report outlining the milestones achieved as well as future projects and goals.

Heavy fines and sanctions are to be imposed on violators to force companies to comply with the directive. Micro-enterprises are exempt from the rules to protect small and local suppliers. This will affect not only accommodation within the EU but also international accommodation which clearly targets EU citizens with its advertising.

The EmpCo and Green Claims Directives therefore pose significant challenges for both hoteliers and established certifiers who must now seek EU accreditation to continue to operate.

New Sustainability Communication: More Transparent, more Scientific, and more Credible

Although the guidelines may sound challenging at first, Green Pearls® Founder Stefany Seipp sees them as a great opportunity. In the long term, they will strengthen the position of truly sustainable hotels and make it easier for people to choose genuine eco-friendly options.

The Green Claims Directive is still under negotiation. However, it is fairly clear which claims will be affected, namely:

• Any claim that promises a neutral, positive or reduced environmental impact
• All claims relating to the entire life cycle of the product (even if they only apply to a partial aspect)

However, this does not have any effect on:

• Information already covered by existing EU legislation. This includes the EU Ecolabel.
• Information about certified organic products.

Example: Klosterhof - Alpine Hideaway & Spa in Bayerisch Gmain, Germany

The 4-star superior Hotel Klosterhof – Alpine Hideaway & Spa in Bayerisch Gmain has pursued a comprehensive sustainability concept from the very beginning. In 2022, it became the first hotel in Germany to be awarded the EU Ecolabel. Key measures include sustainable construction, energy efficiency, promotion of e-mobility, water-saving technologies, and waste avoidance. Its guests are actively involved in sustainable initiatives such as the Green Choice program, which allows guests to donate to the mountain rescue service by choosing not to have their rooms cleaned. The hotel also uses local and natural products in the spa and kitchen and actively promotes good relations with the local residents. When asked why he and his wife decided to pursue EU Ecolabel certification, owner Dr Andreas Färber said: "The EU Ecolabel is not well known in Germany. In Austria, however, it is, and we have always looked across the border. The second reason was that there are many labels on the market and the EU Ecolabel has a high level of credibility among them.”

Can I still say, "Climate Neutral"?

The terms "climate-neutral", "climate-positive" or "CO₂-neutral" have been the subject of much criticism and almost regular legal action. Just recently, the German Federal Court of Justice made it clear that the term "climate neutrality" cannot be used in advertising if it is achieved solely by offsetting emissions. Reduction measures are much more important.

With the EmpCo Directive, the term may no longer be used in advertising, as the Directive stipulates that advertising with (solely) greenhouse gas emission offsets is not permitted.

Example: Hotel Luise in Erlangen, Germany

Hotel Luise follows a sustainable concept with more than 270 implemented measures. These include the use of recyclable materials, energy-efficient construction methods, and the collection and use of rainwater. It also uses renewable energy sources such as photovoltaics. The holistic concept is underlined by the natural design of the garden, a Japanese micro-forest, and a commitment to social justice. The hotel has received numerous awards, including the EU Ecolabel, and is a pioneer in the (city) hotel industry with creative ideas and innovative approaches.

For some time now, the Hotel Luise has decided to only rarely use the term “climate-positive” and does not actively advertise with it, although they are certified as such by Viabono. “For us, the first step is always to reduce greenhouse gases as much as possible,” explains Laura Heufelder, Marketing Manager at Hotel Luise. "We do this through our numerous sustainability measures (see Wall of Change). Offsetting is only the final step." To reduce CO₂, good monitoring is essential to see whether the implemented measures are working, Heufelder continues. She and the entire hotel team welcome the new EU directives. “Sustainability promises must become more transparent and understandable for consumers,” she says, adding that they see no problem with this for themselves: transparent communication is something, they care about deeply anyway.

Clear Benefits for Travelers thanks to the EU Directives

As Stefany Seipp suggests, both guidelines will make it easier for travelers to identify truly sustainable travel and accommodation. They also have the potential to reduce the uncertainty surrounding sustainability and environmental claims that have prevailed in recent years and help rebuild trust in such claims. This will hopefully reduce the gap between 'wanting to travel sustainably' and 'actually making sustainable travel choices' that has been documented in numerous studies (most recently in a study by booking.com 2024 and the latest travel analysis by the German Research Association for Tourism and Travel).

Our Conclusion: A Step towards a Sustainable Future for Tourism

The new EU directives are decisive steps towards a more sustainable tourism and hospitality industry. Even if the strict, quite demanding, and also expensive requirements (keyword: certification) may initially lead to a decline in honest (but not certified) environmental statements due to uncertainty or financial situation, we at Green Pearls® are convinced that truly sustainable businesses and accommodations will benefit. In a competitive environment where more and more people are considering sustainability in their travel choices, they can differentiate themselves with concrete statements and actions and integrate these into their communications. For travelers, the benefits are obvious: more clarity and certainty when choosing sustainable travel options. And, hopefully, an incentive to choose sustainable accommodation more often.  

Environmental, Social, Economic - True Sustainability Requires all Three

Green Pearls® specializes in supporting sustainable accommodations and destinations that not only take responsibility for the environment but also protect cultural heritage and strengthen the community. These hotels and vacation rentals directly create jobs and indirectly stimulate local economies. They source products from local producers, work with local artisans, and make the region attractive to visitors. This leads to a revitalization of rural communities and improved infrastructure that also benefits locals. Well-maintained hiking and biking trails, well-maintained town centers, and a wide variety of dining options would be unthinkable in many villages without sustainable tourism.

For guests, staying in sustainable rural hotels offers the opportunity to gain an authentic insight into village life and enjoy the benefits of rural living. Slowing down, being in direct contact with nature, and experiencing local traditions provide a counterpoint to the hustle and bustle of everyday life. Many guests report a real sense of rejuvenation from a (sustainable) rural holiday. Sustainable hotels and hospitality businesses therefore not only contribute to the preservation of villages but also create valuable recreational spaces for city dwellers. They build bridges between urban and rural lifestyles and make an important contribution to balanced regional development. 

Different Concepts, one Goal: Sustainable Development and a Relaxing Vacation

Interaction between the village community and the tourism industry can take many forms. For instance, the Alberghi Diffusi concept in Italy, where several vacant buildings in the village are used as decentralized hotel rooms, has proven to be a successful model for revitalizing historic town centers. It prevents the deterioration of old buildings and brings new life to the village community. Let us now look at the following examples of how villages and tourism can live in harmony. 

Historic Revival in Borgomaro, Italy

Borgomaro is an impressive example of how historic buildings can be used for tourism and how the town can benefit from it. The Albergo Diffuso Relais del Maro* has contributed significantly to the revitalization of this small village. Three historic 17th-century houses were faithfully restored by the owning family and converted into 14 vacation apartments and a breakfast room. By using the vacant buildings as decentralized hotel rooms, they have not only preserved the valuable building structures but also brought new life to the village center. Here, guests can experience authentic Italian village life, enjoy local products, and explore the picturesque surroundings. The integration of the hotel into the village also encourages direct interaction between locals and visitors.

Sustainable Tourism in the Heart of the Black Forest

The SCHWARZWALD PANORAMA also demonstrates how sustainable tourism can revitalize an entire region. The hotel is actively involved in improving the local infrastructure for the benefit of both guests and locals. Well-maintained hiking and biking trails, cultural offerings, and a diverse culinary scene add to the region's appeal. Guests can enjoy regional specialties and recharge their batteries in nature. The hotel acts as an ambassador for sustainable tourism, inspiring other businesses in the region to follow suit.

Experience Nature and Village Life in the Rhön Region

In the Rhön, the "land of open spaces", the STURM makes a significant contribution to the sustainable development of rural structures. It actively supports small villages, farms, and local producers by purchasing their products, but also by visiting and purchasing recommendations that the hotel staff passes on to guests. Guests can start hiking and biking tours directly from the STURM, visit the local villages, and experience the unspoiled nature of the Rhön. Respecting the environment and encouraging dialog between locals and guests makes the region more cosmopolitan and attractive.

High-Quality Tourism in East Tyrol

Quality tourism is a top priority at Naturhotel Outside. The hiking and wellness hotel makes a significant contribution to the sustainable development of the region. Not only does it create jobs, but it also supports local producers and craftsmen and actively recommends the region's restaurants and mountain inns to its guests. Visitors experience the mountains of East Tyrol more intensely, enjoy regional specialties, and gain authentic insights into Tyrolean culture. The hotel also gives its guests a deep understanding of the importance of sustainability and inspires them to integrate these values into their everyday lives.

Quality of Life and Experiencing Nature in Allgäu

In Balderschwang, the HUBERTUS Mountain Refugio has not only contributed to the attractiveness of the region for tourists. More than 70% of the employees live within two kilometers of the hotel. The presence of the hotel supports the local economy and contributes to the vitality of the village. The town lives mainly from tourism. Accordingly, it is of existential importance to the community of Balderschwang. The family-run HUBERTUS offers guests the opportunity to experience the Allgäu nature, whether hiking, mountaineering, or winter sports. The large wellness area and yoga classes complete the natural experience.

Tradition and Sustainability in Warpe, Lower Saxony

The Eco Hotel Okelmann's in Warpe is a prime example of combining tradition with sustainability. The former country inn has been in the family since 1879 and is now in its fifth generation. With 16 individually decorated rooms, a yoga room, and a sauna in a converted shepherd's wagon, it offers guests a unique rural experience. The adjacent Heimatliebe Café and small concept store also contribute to the village's vitality. The operators actively encourage exploration of the surrounding area through bike tours and geocaching, benefiting both guests and locals.

Cultural Experiences in the Spreewald

Sustainable accommodations like the Strandhaus Boutique Resort & Spa in Lübben play an important role in tourism in the Spreewald. Also known as the Green Venice, the Spreewald is located approximately 100 kilometers south of Berlin. Since 1991, it has been recognized by UNESCO as a biosphere reserve. Although Lübben, with a population of about 14,000, is not a village, the hotel contributes to the revitalization of the entire Spreewald region. The lakeside café, which opened in 1930, was expanded in 2012 to include a hotel with 20 rooms and suites. With a spa, regional cuisine, and canoe and punt tours that start right outside the door, the resort combines tradition with modern comfort. It helps preserve the region's cultural heritage while promoting sustainable tourism.

Sustainable Tourism as an Engine for Development

Located in the rural region of Kampong Chhnang, approximately 65 kilometers north of Phnom Penh, the FARMHOUSE Resort sets a standard for sustainable tourism. As part of the Smiling Gecko Cluster Project, the hotel improves the living conditions of the rural community, provides training and employment, and creates and supports educational programs. Guests are given an authentic insight into rural life in Cambodia and actively contribute to the sustainable development of the region. From the on-site cheese dairy and other agricultural enterprises to traditional handicrafts, the Farmhouse offers a wide range of impressions and experiences that preserve cultural heritage. Particularly noteworthy is its commitment to children and young people, who are offered long-term prospects through schools and training programs. The FARMHOUSE demonstrates how sustainable tourism can bring real positive change to rural communities.

Sustainable Commitment makes Waves

The examples featured, from the Relais del Maro in Liguria to the Strandhaus Boutique Resort in the Spreewald, Germany, demonstrate the variety of approaches to sustainable hospitality. Whether through the revitalization of historic buildings, the promotion of local products and infrastructure, or by creating jobs, each of these hotels contributes to the (re)vitalization and sustainable development of its region in its own way. Overall, sustainable hotels act as a bridge between urban and rural lifestyles. They make an important contribution to balanced regional development and create valuable recreational areas that preserve cultural heritage while implementing forward-looking, sustainable concepts - thus also ensuring that rural areas and villages become and remain attractive places to live.

Learn more about the featured hotels on the linked websites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com.

*CIN-Codes for Italian Hotels

• Relais del Maro: IT008010A1NIWKHTTF

Common Misconceptions about Communicating Sustainability in Tourism

Sustainability is everywhere in people's lives these days. They encounter it in the supermarket, at the drugstore, on social media, at work... But even though the topic is more present in general, when we interact with sustainable accommodation providers, interested parties, and other tourism professionals, we still encounter the same misconceptions as ten years ago.

„We are not ready yet. We do not want to announce until everything is perfect.“

It takes a lot of courage to be visible, especially when it comes to an issue as emotionally charged as sustainability. However, it is crucial not to wait until everything is perfect, but to also celebrate and communicate the first milestones. At the same time, consumers should not only take a critical look but also be sympathetic to the first steps and refrain from harsh criticism or accusations of greenwashing until it is clear how the accommodation will proceed. Not every aspect of a hotel can be changed immediately and 100 percent.

„It is not something guests care about“

Appropriate and targeted communication is the key. For guests, it is usually not relevant how the heating works or that the outdoor pool is heated with waste heat from the cold storage, as is the case at the Hotel Das Rübezahl in Allgäu, Germany. But it is relevant to sustainability media, bloggers, and expert journalists. Guests, on the other hand, are more interested in the fact that the breakfast rolls at Hotel Bella Vista are baked by the Anthamatten family themselves.

The hotel's sustainability communication therefore involves a constant balancing act to determine which information is of interest to whom and ultimately a booking factor. At the same time, the creative communication of certain facts can make them relevant to other target groups. Lukas Obendorfer, co-owner of the five-star Hotel Birkenhof in the Upper Palatinate region of Germany, has repeatedly found that guests are very interested in the fact that the hotel is heated by its own combined heat and power plant and a wood-fired boiler.

„Sustainability must be pursued for its own sake.“

Beyond the corporate image, beyond marketing - Yes, sustainable practices and green initiatives should be used as more than just a booking argument. But if sustainable hotels and accommodations do not communicate and make themselves visible, they will not be perceived as "sustainable" by potential customers. Visibility, in this case, means, for example, not hiding your commitment on a third page of your website or not talking about it at all, but embracing it as a consistent part of your corporate image. This also helps in the acquisition of bookings.

How Sustainability Communication Works: Basics, Essentials, and Niceties

Mindset and Strategy: Sustainability as Part of the Corporate Philosophy

Sustainability communication is still often associated with media-effective projects and green initiatives that are highly visible but have little impact on environmental protection or social responsibility. This is true for consumers, hoteliers, and business owners alike. As a result, misconceptions about sustainability communication persist.

Most sustainable players in the tourism industry realize that sustainability is more than just "flashy projects" for the press, but that the issue must be firmly anchored in their own and the hotel's philosophy. "Sustainability in a hotel is not just about building something, it is about living something," states Dr. Andreas Färber, owner of the Klosterhof in Berchtesgadener Land.

The basis for successful sustainability communication is not only an open-minded attitude, but also an ambitious yet feasible strategy. In his interview with Green Pearls®, hotelier Daniel Ganzer answers the question of whether he would describe his Naturhotel Outside as sustainable: "We don't have the option of being a zero-emissions hotel because we've been around for 30 years. But we try to implement the idea [of sustainability] consistently and make sure that everything we do and build is state of the art.“

Reporting, Certificates, and Facts or: How to Avoid Accusations of Greenwashing

The fear of being accused of greenwashing is perhaps the biggest obstacle or worry faced by stakeholders in the tourism industry. We have already shown in the first part of this series that this fear is not entirely unfounded. It can be addressed primarily through verifiability and transparency, for example by:

• an independently produced sustainability report or
• a recognized certification (e.g. from the German GreenSign Institute or the EU Eco-Label)

External verification of the hotel's sustainable activities, as well as disclosure of facts and figures, builds stakeholder confidence in the accommodation's sustainability claims and prevents accusations of greenwashing. In the future, this type of reporting will not only be necessary for guests, the media, and other stakeholders but will also be required by law. The European Corporate Social Responsibility Directive (CSRD) already requires comprehensive sustainability reporting. So far this has only applied to larger companies, but in the next few years, it will also be mandatory for small and medium-sized enterprises. In addition, the forthcoming EU Green Claims Directive will require sustainability and environmental claims to be substantiated. Failure to do so could result in severe penalties. (More on this in the next part of the series)

Image and Marketing: From Setting Goals to Posting on Social Media

Communicating sustainability in tourism is as complex as the topic itself. Hotel guests expect and need different sustainability communication than bloggers or journalists, who in turn want and need different information than sustainable tour operators, employees, or colleagues in the industry.

It is not only the choice of the appropriate way of addressing the target group and the type of information but also the choice of the right channel that is crucial for successful and authentic sustainability communication. To make such decisions, it is useful for hoteliers to first reflect on the goals they are pursuing. Ideally, these will go beyond compliance and include business and marketing objectives such as building trust and attracting customers. An honest, sustainable hotel philosophy and scientific and external verification of claims are essential.

Sustainability is Philosophy, Strategy, and Hotel Image

A hotel's sustainable image is not primarily created through reporting but through implementation and action. Sustainability communication is the proverbial tip of the iceberg perceived by guests, journalists, and other stakeholders. For truly sustainable hotels, such as the partners of the Green Pearls® network, this is based on an in-depth and comprehensive approach to the topic, often going beyond what is then communicated to the outside world.

Sustainability communication is not a trendy topic, but, like sustainability in the hotel itself, an ongoing process. Authenticity, transparency, and credibility play an important role, especially in light of the European Green Claims Directive. This makes it more important than ever for sustainable accommodations to make their sustainability communication transparent and verifiable. The resulting challenges for tourism as a whole and for sustainable accommodation, in particular, will be the subject of the third part of the newsletter series.

Sustainability is inevitable – Even in Communications

As a communications agency, Green Pearls® has been supporting sustainable accommodations and destinations for over a decade, assisting them with their sustainability communications. In recent years, we have observed a variety of developments in sustainability communications and the factors associated with them, including some that have occurred rapidly.

Various studies consistently show that an increasing number of travelers plan to travel more sustainably or explicitly book sustainable accommodations for their next trip (Booking 2024). Given the existing demand, it would seem that communicating one's sustainable initiatives and commitments to the outside world should be relatively straightforward. However, accusations of greenwashing continue to be levied against companies of all sizes, creating uncertainty, whether justified or not. A study conducted by the Nuremberg Institute for Market Decisions (NIM 2023) revealed that 70% of consumers would avoid a company accused of greenwashing. While the study focused on consumer goods, the findings can inform tourism businesses. For a hotel or vacation rental, such a collapse could have severe consequences.

Greenhushing – Better not to communicate at all ...

What can I communicate? What is truly green? Am I committed enough? Do guests even care?

These questions are of greater long-term concern to the owners and operators of sustainable and environmentally conscious accommodation establishments. Before they make missteps that could result in negative publicity, they prefer not to communicate their commitment at all or only select aspects. In marketing, this phenomenon is referred to as " greenhushing, " which is defined as the concealment of one's sustainable commitment out of fear of being accused of greenwashing. Another factor is the general attitude that sustainability should be a core value of a company in and of itself, rather than a marketing tool. While this approach is commendable, it is not sufficient in today's market, where consumers are actively seeking sustainable options. In order to be seen, companies must communicate their commitment to sustainability. This is true for sustainability as well as for everything else.

Credibility and Transparency – Key Concepts for successful Sustainability Communication

The insights shared by Daniel Ganzer, the owner of the nature and hiking hotel Outside in the Austrian Hohe Tauern National Park, are also reflected in the findings of various marketing studies (Deloitte 2023, NIM 2023). The authors of the NIM study indicate that consumers place the greatest trust in sustainability promises when the company making them appears credible. 

Daniel Ganzer also addresses another crucial aspect: authenticity, or communication based on honesty and transparency. At Naturhotel Outside, this is conveyed, among other things, through a sustainability report that is published every two years and includes a future outlook.

Credibility, transparency, and authenticity – these are crucial concepts that are often challenging to grasp, particularly in the context of tourism communication. 

We already mentioned credibility. The authors of the NIM (2023) study suggest that it can be achieved through certification, transparency, and cooperation with external stakeholders. Another consumer study (Deloitte 2023) indicates that investments in credibility are becoming increasingly important for the integrity of companies. The study also found that the German consumers surveyed tend to be skeptical of sustainable offers.

The solution is transparent and honest (and therefore authentic) communication. At the HUBERTUS Mountain Refugio, the team, led by owner Marc Traubel, has made a strategic decision to prioritize transparency, particularly in the area of sustainability communication. "We receive a high volume of positive feedback regarding our services through our guest feedback forms," stated Anna Trenkle and Isabel Hirt from the HUBERTUS team. This also includes the guided tours of the hotel by the hosts, during which guests gain deep and personal insights into the development and commitment of the Allgäu wellness hotel. According to Trenkle and Hirt, explanations are of great importance to them. The guest should not only enjoy a relaxing stay but also change in a positive way. It is a balancing act between instruction and motivation. At HUBERTUS, this is achieved by promoting understanding among guests through workshops, information signs, and the aforementioned guided tours.

Too much Information: A balancing Act between Disclosure and Overload

Nearly 60% of respondents in a consumer study (Deloitte 2023) said that sustainable offerings are overwhelming due to a lack of transparency and information overload. At first glance, this sounds like a paradox, but a closer look reveals one of the biggest challenges in sustainability communication. Especially in tourism. The key question is How much information can and should I give my potential guests without over- or underchallenging them?

In the first instance, the guest shuts down; the information overload is intransparent: Perhaps the company is trying to hide something in this flood of information? In the second, under-stimulation, the "lack" of facts can undermine credibility. The suspicion of greenwashing is quickly raised.

The issue of sustainability in tourism is undoubtedly complex and not all guests have the time, inclination, or capacity to deal with the various issues in depth. The quantity and type of information provided by individual hotels on their websites, conveyed via external providers and agencies such as Green Pearls®, or conveyed in person on-site ultimately depends on the hotel's guest structure. If, for example, guest surveys and feedback forms indicate that, as in the case of the SAND lifestyle hotel on the German Baltic coast, nearly 72% of guests book because of sustainability, communication can become more complex, as the guests are interested in it.

In many cases, however, the element of surprise can also be an advantage. "Our guests are surprised and delighted by what we do, and they encourage us to continue," says Ursula Wagner of the Gerbehof Nature Resort on Lake Constance. The team capitalizes on this surprise and the associated boost in motivation to initiate conversations and provide guidance on how everyone can contribute and implement small-scale improvements to make a positive impact.

The Responsibility of Multipliers

Sustainability communication originates not only with the hotels themselves, but is also disseminated, transmitted, and interpreted by other parties. Journalists and bloggers play a pivotal role in communicating sustainability in tourism. The honest presentation of information and authentic experiences in their reports on sustainable tourism is of paramount importance, according to Alexandra Huber of Hotel My Arbor near Brixen, South Tyrol. "This authenticity allows us to openly address both the positive aspects and the challenges and development potential in order to convey a holistic picture," she adds.

It is not a matter of not criticizing or denouncing greenwashing. Particularly hotels and vacation homes that have been committed to sustainability for years are suffering from the flood of "eco" hotels that adorn themselves with greenwashed statements and the famous beehives on the roof. Instead, journalists should be realistic about what is possible in terms of sustainability, says Alexander Thurm from the Hotel Das Rübezahl in Schwangau. At the same time, everything has to be questioned to counteract greenwashing.

Klaus Pichler of the family-run Weihrerhof on Lake Wolfsgruben also sees this contradiction. "Journalists certainly face the challenge of finding a balance between travel and sustainability," he admits. But he also calls for a broader understanding of sustainability, saying that many people still "think of sustainability primarily in terms of ecological aspects".

Speaking for many hoteliers committed to sustainability, the team at the Hotel Klosterbräu concludes: "We would like to see more positive reporting, even on small steps forward, because it motivates everyone else to get involved."

Sustainability Communication is no longer a Nice-to-Have

We believe that a commitment to sustainability in tourism and the alignment of accommodation or company practices with sustainability are inevitable developments. While the ecological aspect — preservation of an environment conducive to living —remains a primary focus, it is increasingly becoming an economic factor that ensures the continued existence of the company. We will examine this further in the second part of our newsletter series on sustainability communication in tourism. Here, we will explore the fact that sustainability is more than just an image, but that the image is also part of it.

The second part of the series will be released on September 11, 2024.

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Many hotels are already developing forward-thinking renovation projects that align with the latest sustainable practices in areas such as the circular economy, sustainable supply chains, material selection, and energy efficiency. As the foremost platform for sustainable hospitality, Green Pearls® is committed to sharing best practices to assist hotels in their sustainability endeavors and elevate the profile of sustainable renovations within the industry.

Circular economy: The Key to sustainable Renovation

The circular economy is a concept that aims to extend the lifespan of resources within the economic cycle. For hotels and vacation accommodations, this entails considering the entire life cycle of materials and products during renovations. The Hotel Luise in Erlangen has a consistent policy of upcycling and recycling in its renovations. "We aim to produce as little waste as possible during every renovation and only make new purchases when absolutely necessary," says Ben Förtsch, the hotel's current managing director. One example is the Lounge 20 conference room, which features decorative elements made from old beer barrels and wine bottles.

The cradle-to-cradle concept builds upon the principles of the circular economy, intending to design products that can be fully recycled at the end of their life cycle. Hotel Luise has adopted this principle in its recent purchase of new tables for the breakfast room. The tables are made from recycled plastic from discarded refrigerators. Another example of innovative recycling management in the hospitality industry is the new carpet the hotel will soon install. The carpets are made from fishing nets and plastic bottles that would otherwise end up in the ocean, thus conserving resources and reducing the amount of plastic waste in the oceans.

The HUBERTUS Mountain Refugio Allgäu has also embraced the concept of upcycling. The new Mountain Nest features 46 rooms that have been completely renovated using valuable old materials to create new design objects. "Upcycling means one thing above all: a contribution to resource, nature, and climate protection," states host Marc Traubel. Reducing, reusing, and recycling not only minimizes the ecological footprint but also creates an artistic dimension by transforming existing materials into new, unique pieces.

Sustainable Supply Chains: The Foundation for eco-friendly Renovations

The selection of sustainable suppliers is a critical factor in the success of eco-friendly renovation projects. Hotels must carefully consider their supply chains and select partners who align with their values regarding sustainability. Naturresort Gerbehof relies on local resources and craftsmanship for renovations. "All of our furniture is made from our wood and hand-carved," states Ursula Wagner, host and owner of the hotel. This approach not only reduces transportation routes but also supports the local economy and preserves traditional craftsmanship techniques.

The SCHWARZWALD PANORAMA in Bad Herrenalb takes it a step further when selecting its partners. To bring their CIRCULAR LIVING hotel rooms to fruition, they collaborate closely with the Black Forest hotel interior designer, FRITZ SCHLECHT | SHL, who is EcoVadis Silver certified. This ensures that the entire supply chain meets the high sustainability standards. The Circular Living rooms are constructed exclusively from recyclable materials and components. Agreements with the most important suppliers and manufacturers ensure that the materials used are taken back and can be reused beyond their current life cycle.

The aforementioned HUBERTUS Mountain Refugio Allgäu also places significant emphasis on regional sourcing. "The materials used for the renovations are sourced locally and contribute to the preservation of the surrounding natural environment. This is reflected not only in the architectural design, but also in the overarching philosophy of our hotel, centered on respect for nature." Some rooms were just renovated in April, and all building materials and decorative items were selected in accordance with sustainable and fair purchasing practices.

Hotel Milano Scala is focused on identifying new green trends and compatible suppliers to ensure that all aspects of the renovation are aligned with the principles of sustainability. "We conduct thorough vetting of our suppliers and prioritize sustainable services wherever possible," confirms the Milano Scala team. Not only was the hotel the first zero-emission hotel in the city, but it also made a conscious decision to install a smart air conditioning system that imitates fresh mountain air in the hotel's rooms.

Sustainable Materials: The Foundation for eco-friendly Renovations

Selecting appropriate materials is essential for the sustainability of a hotel renovation project. It is not only about the ecological properties of the materials but also about their durability and recyclability. The CERVO Mountain Resort in Zermatt gives high priority to the use of natural materials. "As a matter of principle, we always ensure the use of energy-efficient and natural materials during renovation work," explains Daniel F. Lauber, the visionary and owner of the hotel. This approach not only reduces the ecological footprint but also creates a pleasant and healthy atmosphere for guests. Health aspects are therefore important considerations in the selection of sustainable materials. Special care is taken to select equipment, materials, and furniture that exclude potential health risks from harmful substances.

Ecological Necessity

"A roof renovation was necessary for ecological reasons," says Fabienne Anthamatten, owner of the Hotel Bella Vista in Zermatt. Since the two rooms would have been affected anyway, the family decided to renovate them at the same time. The result is the Sky Suite and the Sky Basic double room. Both are completely covered with steamed and brushed spruce wood. The advantage of the steaming process is that the wood takes on a warm color without the use of chemicals, and at the same time it "works" less than, for example, fresh wood. For the flooring, the Anthamatten family, working with local craftsmen, chose the more durable oak. The two skyrooms have only recently been completed. "We are very excited about the feedback from our guests," says Fabienne Anthamatten.

Natural Materials from the Region

The Austrian wellness Hotel Klosterbräu unveiled 28 new rooms in the summer of 2023. Located in the Tyrolean resort of Seefeld, they have set new standards in the use of ecological and regional materials, with moon-struck wood from the hotel's forest, organic loam plaster on the walls, an ecological floor structure and screed, and insulation made of hemp and sheep's wool. Almost 95 percent of the products and raw materials used come from the Alpine region. At the same time, the hotel demonstrates that sustainability and high-quality interior design go hand in hand. Swiss stone pine furniture from South Tyrol meets modern standards and is combined with rustic Swiss stone pine vaults over the bed and seating area, as well as luxurious features such as a private sauna and bathtub.

Energy Efficiency: A Key Factor in sustainable Hotel Renovations

Energy efficiency is a critical component of sustainable renovations in the hotel industry. By implementing energy-saving technologies and systems, hotels can not only lower their operating costs but also significantly reduce their ecological footprint. Hotel STURM placed a particular focus on ecological aspects when renovating 16 bathrooms in the existing building. “Among other things, we installed water-saving toilet flushes and mixer taps,” explains Matthias Schulze Dieckhoff, host of the hotel. Such measures not only help to save water but also reduce the energy required to heat water.

Regular Maintenance for optimal Efficiency

CERVO Mountain Resort places great emphasis on the importance of regular maintenance for energy efficiency. "Systems such as heating, ventilation, freezers, and freezer rooms are subject to routine servicing to guarantee optimal functionality and energy efficiency," reports the hotel team. This proactive approach ensures that the installed systems are always operating at maximum efficiency.

Innovative Energy Concepts

The Naturhotel Outside is planning a redesign of the spa, lobby, and garden for the fall, with an emphasis on innovative solutions for energy efficiency, particularly in the spa area. "We have devoted significant attention to this matter during the planning phase and developed an outdoor pool with demand-oriented filling," states Daniel Ganzer, Managing Director of Outside. The pool is only filled during core times and within a few minutes during off-peak times, as required. For the majority of the time, the water is temporarily stored in a highly insulated tank directly below. This innovative solution significantly reduces the energy required to heat the pool.

Challenges and Solutions

Despite an increasing awareness of the necessity for sustainable renovations, hotels frequently encounter substantial obstacles when implementing these changes. The Naturresort Gerbehof reports encountering difficulties in obtaining approval for sustainable construction projects. "Currently, our objective is to construct a new outbuilding (made entirely of wood, according to Dr. Thoma). However, we have been awaiting approval from the city for years," according to Ursula Wagner.

Lukas Obendorfer, co-owner of the five-star hotel Birkenhof in the Upper Palatinate, is intimately familiar with such challenges. He had hoped that the new wood gasifier, which was intended to supply the combined heat and power plant, would be operational by now. As a result of bureaucratic hurdles and a lack of knowledge on the part of the authorities and grid operators, the project has been delayed for over a year. "If we want to make changes, we need to take action now, rather than waiting another three years," Obendorfer asserts in an interview with Green Pearls®.

These experiences demonstrate that, despite the public commitment to sustainability and climate protection, there are often still bureaucratic obstacles that can impede innovative projects. To overcome these challenges, it is essential to facilitate increased dialogue between hotels, local authorities, and sustainability experts. Platforms such as Green Pearls® can play an important role in this by disseminating best practices and acting as intermediaries between diverse stakeholders.

Sustainable renovations in hotels are not only an environmental necessity but also offer significant economic and image benefits. The presented examples demonstrate that innovative approaches are already being successfully implemented in practice. 

Learn more about the hotels featured on the linked websites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com.

Benefits for Hotels and Holiday Accommodations

A recent study by Statista highlights the considerable influence of online reviews on the success of a hotel. The study revealed that over 50% of European consumers rely on online customer reviews and ratings when making accommodation bookings. Conversely, only a quarter of consumers indicated no interest in such reviews and ratings.

The implementation of guest feedback offers numerous advantages for hotels. For instance, areas for improvement can be identified and addressed, enhancing the overall guest experience. Furthermore, it fosters customer loyalty by demonstrating that guests are heard and valued, increasing the likelihood of repeat business.

Active feedback management also results in higher ratings and a stronger online presence, which in turn attracts new guests. Hotels that implement guest requests quickly (and communicate this as well) gain a competitive advantage over their peers. Finally, guest feedback provides valuable insights into necessary improvements without the need for expensive market research.

For hotels aiming to be sustainable, incorporating guest feedback is crucial, as environmentally conscious travelers often have elevated expectations regarding service and sustainability. The 2022 Sustainable Travel Report from Booking.com indicates that 78% of global travelers intend to book sustainable accommodation within the next two to five years. Green Pearls®, a leading network for sustainable hotels, underscores the significance of listening to guests and proactively incorporating their feedback, suggestions, desires, and critiques. The following are illustrative examples of how Green Pearls® partners have effectively integrated guest feedback.

Best Practice Examples from Sustainable Hotels

STURM: Feedback as Part of the Philosophy

At the STURM in the Rhön, guest feedback is actively integrated into the corporate philosophy. One concrete example is the adjustment of the room cleaning process. In response to guest feedback, the rooms are no longer cleaned daily, unless the guest expressly requests this service. This measure also contributes to the hotel's commitment to sustainability. The STURM's comprehensive range of offerings, from the RHÖN-SPA to mountain biking and herbal tours, reflects the diverse preferences and experiences of its guests. The 100% organic restaurant OTTO|s and the Veggie Wednesday offer also demonstrate the hotel's responsiveness to the demand for sustainable nutrition and provide guests with valuable tips and tricks that they can take home with them. Thanks to the open kitchen concept, which allows guests to observe the chefs' work firsthand.

OLM Nature Escape: Experiences based on Guest Surveys

The OLM Nature Escape, an energy-self-sufficient eco-aparthotel in South Tyrol, has implemented feedback to provide sustainable and customer-oriented experiences. In response to guest feedback, the hotel has implemented changes that benefit both the environment and the guest's well-being. For instance, the culinary offering has been refined by reducing the quantity of cold cuts at breakfast and meat at dinner. This aligns with the hotel's concept, which characterizes itself as "different" and promises "culinary freedom in all its facets." To further enhance comfort in the relaxation areas, additional loungers have been introduced, complementing the Eco SPA's objective of creating a space for mindfulness and inner peace.

HUBERTUS Mountain Refugio: Guest Feedback is incorporated into the Renovation

The HUBERTUS Mountain Refugio employs a targeted approach to guest feedback, utilizing it to enhance the quality of its services. During the current room renovation, previous guest requests were taken into account, such as increasing the number of hooks—a small but significant detail for guest comfort. In response to guest requests for greater sustainability, the hotel in the Allgäu region is now providing bath slippers only upon request. The gastronomic offer has been updated to include fewer cold cuts at breakfast and more plant-based alternatives at dinner. The number of loungers in the relaxation areas has been increased. These measures demonstrate how HUBERTUS is actively using guest feedback to optimize its service and operate more sustainably, while simultaneously strengthening its position as a leading wellness resort. 

Hotel Das Rübezahl: Service-Oriented and Attentive

The romantic Hotel Das Rübezahl, situated in the heart of the Allgäu region, is renowned for its breathtaking vistas of the Alps, particularly of Neuschwanstein Castle, and for its exquisite service. The latter can only be achieved through a special integration of guest feedback. The Rübezahl adheres to the principle that numerous minor suggestions can collectively result in substantial enhancements. Each critical review is regarded as an opportunity to optimize service. This proactive approach enables the hotel to consistently refine the guest experience, from subtle adjustments in room comfort to more comprehensive concept changes. 

Gut Guntrams: Meeting Needs and preserving Character

Gut Guntrams is a charming nature hotel in Austria that is primarily committed to enhancing the comfort and flexibility of its guests. In response to guest feedback and current market trends, the hotel has introduced two innovations. The self-check-in option allows guests to arrive and check into their rooms outside of reception hours. This convenience allows guests to plan their arrival with maximum freedom. Another distinctive feature is the Honesty Bar, which provides guests with continuous access to food and beverages. This concept of trust allows guests to serve themselves at any time, thus underlining the family atmosphere of the estate. An excellent example of how Gut Guntrams meets the needs of modern travelers while retaining its character as a natural, hospitable retreat.

Naturhotel Outside: Responding to Guests' wishes fits the Concept

The Naturhotel Outside is a family-run 4-star superior hotel in East Tyrol that demonstrates an open-minded approach to guest requests and a commitment to sustainability. In response to guest feedback, the Ganzer family is planning to provide a sustainable body lotion in the bathrooms. This initiative aligns with the hotel's concept, which is rooted in genuine hospitality, regionality, and a connection with nature. As an environmentally certified nature hotel, this measure reinforces Outside's commitment to balancing ecological responsibility with guest comfort. The introduction of the sustainable body lotion enhances the hotel's existing offerings, which range from regional gourmet cuisine to the Nature SPA.

Hotel Okelmann’s: Expanding upon Guest Requests

Hotel Okelmann's offers guests a charming hideaway in Lower Saxony. In response to guests' requests for additional indoor relaxation options, Hotel Okelmann's has expanded its indoor relaxation facilities and redesigned the "Room of Silence." The furnishings have been expanded with the addition of comfortable day beds, creating an even more inviting space for guests to relax. This improvement not only responds to specific guest requests but also strengthens the hotel's profile as a destination for relaxation and well-being. The expansion of the relaxation area demonstrates how guest feedback is actively utilized to continuously optimize the vacation experience and provide visitors with an even more pleasant stay.

These examples show that actively incorporating guest feedback not only increases guest satisfaction but also brings significant economic benefits. Green Pearls® therefore encourages all (sustainable) hotels to consider guest reviews as a valuable resource and to continuously work on improving their services. This is the only way to meet the changing needs of environmentally conscious travelers and ensure long-term success.

Learn more about the featured hotels by visiting the linked websites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com.

Sustainability is the New Luxury

Sustainability is seen by many as a luxury good itself. The opportunity to live in an intact environment, breathe clean air, and enjoy unspoiled natural landscapes is seen as a privilege that cannot be taken for granted. Hotels, tour operators, and other tourism stakeholders who are committed to sustainability aim to offer their customers and guests precisely this luxury—in the form of the certainty that their products and services are produced, offered, and carried out with ecological and social aspects in mind. The term "luxury" is undergoing a renaissance, moving away from the traditional connotations of expensive, more expensive, and most expensive.

Green Luxury in Hospitality - Best Practice Examples from the Green Pearls® Network

What does the term "luxury" mean to Green Pearls® hotel partners and their guests? How do they address the challenge of creating sustainable offers for the region and tourism?

Luxury and Nature at OLM Nature Escape

The OLM Nature Escape Eco Aparthotel in South Tyrol is characterized by contemporary, refined architecture that harmonizes with the surrounding natural environment. The integration of geothermal energy and photovoltaics has made the hotel completely energy-self-sufficient. The fresh mountain air and lifestyle in harmony with nature offer a unique luxury experience in a destination that prioritizes mindfulness and tolerance. The use of natural, organic materials such as larch wood and the complimentary use of fresh spring water from the hotel's well are examples of OLM Nature Escape's commitment to sustainability. The hotel's minimalist approach to design and reduction of unnecessary elements ensures that every detail reflects OLM's commitment to luxury and eco-consciousness. In this way, OLM creates an environment where guests can relax and be pampered in the midst of nature without leaving a large carbon footprint.

Wellness in Harmony with Nature at the HUBERTUS Mountain Refugio

The mottos of the HUBERTUS Mountain Refugio are "Desire for life" and "Come up. Come down." Located at an elevation of 1,044 meters, the hotel offers guests a refuge where they can find themselves and enjoy the beauty of nature. The 4,500-square-foot Mountain Spring Spa is a prime example of how quality wellness and environmental awareness can go hand in hand. A private mountain spring supplies the pool with 5,000 liters of fresh water daily, saving 1,800 cubic meters of potable water per year. Automatic shading systems, underfloor cooling, and heat exchangers in the ventilation and cooling systems ensure optimal energy efficiency. Electricity is 100% hydroelectric. Thanks to these forward-thinking measures, the HUBERTUS Mountain Refugio Allgäu offers a distinctive experience for a luxurious retreat.  

SANDy Luxury by the Sea

The SAND lifestyle hotel on Timmendorfer Strand offers a stylish ambiance combined with a comprehensive awareness of the environment. Guests at the lifestyle hotel enjoy exquisite comfort while conserving resources and protecting the environment. Clear colors and stylish design create a retreat for body and soul, which also impresses with its proximity to the Baltic Sea beach. The SAND relies on a holistic approach to sustainability that combines ecology, social issues, and economic efficiency. The hotel minimizes its ecological footprint through the use of renewable energies, waste avoidance, and the promotion of local initiatives. At the same time, the building offers a place of inspiration with its hip atmosphere and mix of naturalness and lifestyle. SAND's vision is to inspire people and companies to act sustainably without having to compromise on quality and enjoyment.

Hotel Das Rübezahl combines Natural Luxury and Well-Being

With high design standards and the use of environmentally friendly natural materials, Hotel Das Rübezahl offers a break in nature away from it all. Guests experience luxury at the highest level without harming the environment. Modern technology and innovative measures ensure a minimal ecological footprint. At the same time, visitors can relax with a specially designed concept that includes private yoga sessions, a personal hiking concierge, a spa area with many hidden oases of comfort, a bee tour to the hotel's apiary, and a ride in an e-Porsche. Located in the heart of the Allgäu Alps, Rübezahl offers a luxurious vacation in harmony with nature, where relaxation and sustainability are top priorities.

Green Luxury in the Heart of Milan

The Hotel Milano Scala exemplifies the ideal balance between luxury and sustainability. As a boutique hotel in the heart of Milan, it offers a distinctive blend of historical charm and modern environmental awareness. In addition to the exquisite furnishings, luxury here includes a harpist who performs in the hotel lobby in the morning. The hotel employs environmentally friendly technologies to reduce energy use and CO₂ emissions. Another notable feature is the hotel's vegetable garden on the panoramic terrace, which supplies some of the ingredients for the restaurant. Furthermore, the hotel provides guests with access to electric vehicles and charging stations. This combination of luxury and environmental awareness makes the Hotel Milano Scala a pioneer in sustainable city tourism in Italy

CERVO Mountain Resort, a Place of Power at the Foot of the Matterhorn

CERVO Mountain Resort is situated in the heart of Zermatt, where nature is the hotel's greatest asset. As a result, the protection of the surrounding mountainous area is a top priority for the hotel, which aims to offer sustainable luxury without compromise—a home away from home. The aesthetically pleasing rooms are decorated with natural materials, and the thermal energy comes from three specially constructed geothermal probes. A notable feature is the outdoor spa, inspired by the Japanese onsen, which efficiently returns thermal energy to the energy system. Electricity is also 100% hydroelectric, allowing guests at CERVO to enjoy luxurious moments in an intact natural environment without leaving a significant carbon footprint.

Putting Nature First

Situated in the heart of the Salzkammergut, Gut Guntrams offers a unique blend of comfort and sustainability. The hotel's ecological concepts and materials are designed with the utmost respect for nature and the region. The spacious rooms at Gut Guntrams feature high-quality furnishings made from local materials such as wood and stone. Local companies and businesses were given preference in the design and construction of the hotel. The entire hotel is heated and cooled with solar power from the hotel's photovoltaic system. Gut Guntram's farm is operated with an electric tractor, ensuring the hotel's kitchen has access to fresh, high-quality produce produced directly on-site.

In the Middle of Nature at Naturhotel Outside

For the team at Naturhotel Outside, true luxury is not defined by material abundance but rather by harmony with nature and an awareness of the essentials. Located in the heart of the Hohe Tauern mountains, the hotel offers guests an oasis of peace and relaxation. Regional products from East Tyrol are used in the award-winning gourmet cuisine to pamper guests with individual taste experiences. The wellness area features a natural swimming pond, saunas, and treatments with natural products. The hotel's local staff provide warm hospitality and attentive service to ensure the well-being of guests. Every detail, from the quality furnishings to the breathtaking views, underscores the hotel's philosophy of bringing the outdoors inside.

5 Stars meet Sustainability at Birkenhof Spa & Genussresort

Being in the here and now – a luxury that is the focus of the Birkenhof in the Upper Palatinate. The 5-star hotel impressively demonstrates that luxury and sustainability are not mutually exclusive. While guests relax and enjoy the moment, whether in the spa or the 2-star Eisvogel restaurant, care is taken in the background to ensure that their stay is carefree in every respect. In addition to comprehensive service and individual suites, this means, for example, that energy is generated from renewable sources, mostly from the hotel's own combined heat and power plant, and that food, beverages, and other products are sourced from the region whenever possible. In an interview with Green Pearls®, co-owner Lukas Obendorfer tells us more about Birkenhof's sustainable philosophy and green plans for the future.

For many guests and travelers, the luxury of tomorrow is no longer defined by waste and abundance, but by mindfulness, responsibility, and enjoyment. Hotels such as Green Pearls® partners have internalized this new concept of luxury, offering their guests the opportunity to combine prosperity and sustainability. They create experiences and services that are not only exclusive and of high quality but also comply with the principles of sustainability. By doing so, they are helping shape a world in which luxury and responsibility go hand in hand.

Learn more about the featured hotels by visiting the linked websites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com.

First Impressions are important – They always have been

The lobby is one of the hotel areas that has undergone the most significant transformation as it always reflects the zeitgeist of the respective era. In the last century, hotels were known for their glamor and opulence, with a strong focus on appearance. Today, it is more about comfort and coziness. The lobby should be a kind of living room, only in a different location, which is used by guests and locals alike for interaction. Good hospitality involves everyone, which is why hotels are increasingly becoming meeting places in their city and region.

Given the importance of the lobby to the guest experience, it is important to design these areas carefully – and with an eye toward the future. Sustainability and eco-friendliness play an equally important role for Green Pearls® Unique Places partners as the guest experience and overall design. For example, they incorporate energy-efficient lighting, recycled or natural materials, and local products into the interior design of the lobby.

However, sustainability is often defined more broadly than just “eco-friendliness”. Many of the Green Pearls® hotel managers are committed to rooting the hotel locally and regionally. In addition to gastronomy, modern co-working spaces and round-the-clock shopping facilities are on offer. Residents add to the unique spirit and flair of each hotel, creating an authentic and welcoming atmosphere. This contributes to the attractiveness and uniqueness of the hotel, as well as the acceptance of tourism by the local population, which ensures the long-term use of the hotel.

Let us examine how Green Pearls® Unique Places hotels have integrated sustainability concepts into their distinctive entrance areas.

Coming Full Circle at OLM Nature Escape

The OLM Nature Escape, an eco-aparthotel in the Tauferer Ahrtal Valley in South Tyrol, is probably the first completely energy-self-sufficient hotel of its kind. Its circular design, inspired by the shape of the millstones of the former mill on the property, is conceived as a modern alpine pasture. Owner Christian Lechner's focus on genuine sustainability runs throughout the hotel. The hotel lobby is designed as an open area, in which the reception, a cozy lounge with a fireplace, the coffee bar, and the restaurant merge seamlessly. Seating areas in natural and pine green provide color and coziness. The hotel is designed to accommodate guests of all sizes and types, from large families and singles to guests with dogs. The reception area also houses the OLM shop, which offers a wide range of high-quality organic products for sale. These products are available for purchase at any time and can be used for self-catering in the apartments as well as at home.

A Meeting Place for Everyone in Milan: The Hotel Milano Scala

Milan's first zero-emission hotel is situated in a 19th-century palace in the heart of the city, within walking distance of most of the city's sights. The entrance area is designed to convey a cozy feeling, with light and sustainable materials alternating with darker wood and a light, delicate design. The lobby is located in the former inner courtyard with a glass roof providing plenty of natural light. The hotel also houses a multimedia library for guests, where a log fire creates a cozy atmosphere. A concierge service is available to all visitors offering advice and lots of tips. In the morning, a harpist plays soothing sounds amidst the city backdrop. Milano Scala is also popular with locals and is a favoured meeting place in the heart of the Brera design district for a restaurant visit or an evening cocktail at the lounge bar or on the hotel's roof terrace. 

At the OCÉANO Health Spa Hotel, less is more

The lobby of the OCÉANO Health Spa Hotel in Tenerife exudes an open and inviting atmosphere. Flooded with light and boasting large glass fronts, the proximity to the sea is palpable throughout. The use of solid wood armchairs and light-colored materials, coupled with natural stone floors, ensures a relaxed arrival for guests. As a refreshment, "infused water" is available to all guests in a large water dispenser, which is refilled several times a day and flavored with local fruits such as lemons, oranges, and dragon fruit. The water itself comes from the hotel's filter station. The hotel management has opted to avoid a flood of information in the entrance area. Instead, in addition to the staff, guests have access to a hotel app that summarizes the most important information.

Get inspired at the HUBERTUS Mountain Refugio

The Traubel family wanted to create a tranquil retreat in the mountains and found an ideal location in the Allgäu Alps. The hotel is designed to be a place of inspiration and tranquility, with the lobby serving as the heart of the HUBERTUS Mountain Refugio. This is where all guests, those staying at the hotel and locals alike, meet upon arrival and departure. There are plenty of seating areas for guests to relax and unwind after an eventful day in the mountains. The entrance area doubles as a tea room and wine bar, providing a comfortable space for guests to enjoy a refreshing drink or fine wine from the hotel's wine cellar. For those guests traveling with their dogs, the lobby lounge also offers a place to dine together.

Biophilic Design at Hotel Luise

Hotel Luise, located in the heart of Erlangen, is one of the most environmentally friendly city hotels in Germany. The hotel adheres to the "Cradle to Cradle®" principle and incorporates sustainability into all aspects of its operations, including its furnishings. The hotel lobby is undergoing a transformation to align with the forest theme. A variety of plants, a small stream, and tree trunks in the entrance area, the dark green ceiling color, and natural materials as decoration form the basis of the hotel's biophilic design concept. The main objective is to incorporate elements from nature to enhance the well-being of guests. These elements not only influence people's mood but also their creativity and productivity. Another focus of the hotel is the search for new, creative solutions. Materials are repurposed repeatedly. For instance, the entrance area features an old apothecary cabinet from around 1930 that has been meticulously refurbished by the hotel team. Furniture crafted from old wooden beams or plant arrangements in former jam jars or discarded boilers complete the décor.

Lounge Lobby of the Lifestyle Hotel SAND

The lobby of the SAND Lifestyle Hotel is the heart of the hotel, naturally forming the center of all activities. Like the entire hotel, the lobby of the lifestyle hotel is a harmonious blend of natural and boho elements, perfectly aligned with the hotel's location on the Baltic Sea in Lübeck Bay. The interior design is largely inspired by natural materials, with furniture crafted from sustainable materials and recycled teak. The theme of sea sand runs like a red thread through the design concept and physically throughout the hotel as a 3D sand-look carpet. The lobby is more of a lounge than a reception area, supported by chilled music and a subtle room fragrance. The SAND also offers co-working spaces for business.

Feng Shui at the Schwarzwald Panorama

The SCHWARZWALD PANORAMA in Bad Herrenalb has designed the entire hotel according to the Far Eastern design concept of Feng Shui. "Feng" and "Shui" are Chinese for "wind" and "water." The fundamental principle of feng shui is that the life energy "chi" can flow unhindered through the rooms, thereby maintaining a positive atmosphere and sense of well-being for guests. The hotel's spacious entrance area is furnished with comfortable wooden and wicker pieces, combined with the color green. Full-length panoramic windows offer a unique view of the Swabian Alps, while also allowing guests to feel the energy of the place. Indoor plants and cut flowers represent the element of wood. Individual walls in the lobby reflect the element of fire with shades of red and orange. The terracotta flooring reflects the balancing character of the element earth. Glass and crystals symbolize the element metal, while the entrance area's irregular ceiling design represents the element water.

Lobby in a modern Allgäu style at Hotel Das Rübezahl

Guests enter the Hotel Das Rübezahl through an entrance area with a cozy lobby and reception. With an airy and open design, the lobby invites guests to linger in the Alpenrausch Bar, the Vinothek, and the fireplace lounge. Daylight streams into the interior through an atrium and floor-to-ceiling window fronts, creating a natural feel and space for relaxation. The Thurm host family made a conscious decision to use materials from the region and local craftsmanship. With great attention to detail, they created a romantic retreat that combines authentic Allgäu tradition and coziness with contemporary living and chic. High-quality wooden floors, stylish lamps and decorations, as well as harmonious color tones, create a warm ambiance. The lobby is decorated seasonally. The many seating options invite guests to enjoy a second coffee, read the daily newspaper, or reflect on the day with a cocktail from the bar in the evening.

Artistic Carpentry in the Lobby of ADLER Lodge RITTEN

Comfortable leather wing chairs, colorful Indian fabrics, cowhides paired with natural materials, and unusual color patterns, as well as a crackling fire, welcome guests in the lobby of the ADLER Lodge RITTEN. The lodge-style is unique, creating a living room atmosphere in the wooden rooms. Guests are encouraged to feel completely at home in the lodge living room and find peace and serenity. Over a glass of wine or a cup of tea, one can enjoy the view of the forest and mountains through the large glass façades. The wooden ceiling of the lobby and the artfully clad elevator of the main lodge are also worth a closer look. Every table, every panel, and every cupboard in the ADLER Lodge RITTEN is crafted with artistic precision and is made by hand in the carpentry workshop in Siusi. The ADLER Lodge RITTEN exemplifies the pinnacle of South Tyrolean craftsmanship.

In the Middle of the Outdoors at Naturhotel Outside

The Naturhotel Outside's motto, "In the Middle of the Outdoors," is reflected in the entrance area through a sustainable interior design and the use of natural materials. An almost 300-year-old tree slice is the hotel's signature design element. The full glazing allows plenty of natural light to enter the room, creating a cozy, feel-good atmosphere for guests throughout their stay. Many of the materials used in the lobby and throughout the hotel are sourced from the immediate vicinity, including the subtle green shimmering East Tyrolean serpentine. The rough leather and untreated wood are also sourced from East Tyrol. The high-quality natural materials, an abundance of larch wood, and loden fabric on the couch furniture take nature from the outdoors inside. The Ganzer family also pays attention to sustainability when it comes to plants. In the winter, dried plants are used on the tables, and even in the summer, there are no short-lived cut flowers. Instead, potted plants are used for decoration.

Four Natural Elements for Naturresort Gerbehof

Surrounded by meadows, forests, and orchards, the Naturresort Gerbehof offers guests the opportunity to unwind and recharge their body and mind with new energy. In keeping with the region's cultural and natural heritage, the hotel's interiors feature a distinctive blend of local woods and fabrics. The natural surroundings of the Gerbehof are reflected in the interior design. The spacious lobby area was designed with a harmonious arrangement of materials to create a warm ambiance and cordiality, which is mirrored in the personal service provided by the staff. The lobby design incorporates natural stones representing the element of earth, a fountain representing the element of water, and large window fronts representing the connection to the outside and fresh air. Handcrafted wooden furnishings and a variety of crystals are employed to enhance the harmonious atmosphere of the rooms. Candles symbolize the last of the pure elements: fire.

Love of Home at Hotel Okelmann's

Relaxed mindfulness and a conscious lifestyle are hallmarks of the design style of sisters Maren and Kristin, the fifth generation to run the Hotel Okelmann's in the heart of Lower Saxony. "There is nowhere else like this," they tell us cheerfully and proudly. Airy and light, with a touch of Northern Design, natural materials and furniture that the sisters themselves find beautiful have found their way into the lobby. Old oak cabinets from great-grandma Okelmann's trousseau are displayed alongside new handmade furniture from the region, which is produced in the local joinery. The entrance area is given a special touch with paintings by local artist Pablo Hirndorf. Guests should feel welcome and have a good time in an informal environment. The Café Heimatliebe serves as a meeting point for guests and locals alike, offering a selection of home-baked cakes and tarts, as well as a daily breakfast for hotel guests and out-of-towners. The café also features a concept store with a range of sustainable gift ideas, dog accessories, and homemade products from the café's kitchen.

Today, a hotel's entrance and lobby are more than just showpieces. They should create a connection between inside and outside, guest and hotel, locals and travelers. Learn more about the featured hotels and their unique stories on the linked microsites. If you have any questions or need additional images, contact us directly at press@greenpearls.com

Fresh Air ...

... has Effects on the Immune System

In an article published by Harvard Health Publishing, researchers have found that people who regularly spend time outdoors are less likely to get colds and flu. This is because fresh air stimulates the production of white blood cells, which are responsible for fighting infections.

... helps with Stress Relief

Negative ions in the air stimulate the production of serotonin, a hormone that makes you feel happy. Fresh air can therefore have a positive effect on the nervous system, reducing stress and anxiety.

... affects Sleep Quality

Negative ions in the air stimulate the production of serotonin, a hormone that makes you feel happy. Fresh air can therefore have a positive effect on the nervous system, reducing stress and anxiety.

... improves Cognitive Performance

It can enhance concentration and memory. Oxygen-rich air stimulates blood flow to the brain, thereby improving the supply of oxygen to brain cells.

Even if only a few minutes in nature are enough to reap the initial benefits, it's the small and large time-outs when we consciously spend time outdoors that have a positive impact on our own well-being.

Sustainable Hotels: Hideaways for Nature Lovers

The Green Pearls® network comprises a number of hotels that offer their guests a distinctive ambiance in unspoiled landscapes. These hotels feature expansive outdoor areas where guests can enjoy the fresh air and take in the view of the surrounding forest, mountains, or sea. Furthermore, a range of outdoor activities is available to suit guests' diverse interests, including hiking, forest bathing, wild herb walks, cycling, and yoga.

Fresh Air and Sustainability go Hand in Hand

However, sustainable hotels are not only distinguished by their offerings which utilize fresh air; they are also dedicated to environmental stewardship. This commitment encompasses reducing energy consumption, using sustainable materials, and avoiding waste. The objective is to guarantee that the fresh air remains uncontaminated for future generations.

Taking a Deep Breath at the HUBERTUS Mountain Refugio Allgäu

The HUBERTUS Mountain Refugio is located in the heart of the Allgäu mountains at an altitude of 1,044 meters. Surrounded by lush meadows, fragrant forests, and majestic peaks, the hotel offers its guests not only breathtaking views but also the beneficial effects of the mountain air. Hotel HUBERTUS offers guided hikes as part of its weekly activities program. Ascents start directly from the hotel. The hiking trails lead to peaks with fantastic views of the Allgäu and Swiss mountains. Fresh, allergen-free mountain air is guaranteed and especially beneficial for guests suffering from hay fever. The hotel's "Nixtun" offer encourages guests to rediscover slowness, let themselves drift, and, quite literally, catch their breath. 

Fresh Air and Pure Nature: Relax at Naturhotel Outside

Surrounded by the picturesque landscape of the Hohe Tauern National Park, the Naturhotel Outside offers guests the perfect opportunity to escape from everyday life and enjoy some fresh air. The Hohe Tauern National Park covers an area of more than 1,800 km², making it the largest protected natural area in the Alps. As an official National Park partner business, the hotel offers every guest a free ranger tour. The rangers are experts in various fields, including botany, glaciers, wildlife, birds, and butterflies. Their diverse backgrounds offer guests unique insights into nature. The property also features breathtaking mountain views from its balconies and terraces. In summer, the cool mountain air ensures a restful night's sleep, allowing guests to start the day well-rested and enjoy the many activities in the surrounding area.

An Oasis of Well-Being for Body and Mind: Gut Guntrams near Vienna

The nature hotel Gut Gutrams is situated in the heart of the rolling hills of the Bucklige Welt, just 60 kilometers from the vibrant metropolis of Vienna. Guests can expect an exceptional retreat dedicated to fresh air and natural relaxation. The country hotel offers three distinct types of accommodation, each with fantastic views of the Viennese Alps. Guests can choose from three Garden Lofts, the cozy Naturhotel Flora with six rooms, and the Villa Tranquillini. The 18th-century architect's Villa Tranquillini offers a unique experience, transporting visitors back to the good old days of summer retreats, combined with contemporary comfort. The hotel's orchard, natural pond, and crystal garden provide a tranquil setting for relaxation.

Hotel Okelmann's: Peace and Relaxation in the Middle of Lower Saxony's Nature

Located in idyllic Warpe, far from the hustle and bustle of the big city, Hotel Okelmann's is the perfect place for those seeking peace and relaxation. Nestled in the vast landscape of Lower Saxony, the combination of nature and sustainable philosophy provides a place to arrive and take a deep breath. Okelmann's is a fifth-generation family business, now lovingly run by sisters Maren and Kristin. The area is ideal for long walks and bike rides, either along the Weser River or through the vast fields and forests that surround the hotel. Yoga sessions take place in a cozy, light-filled room with direct access to the large garden. In addition to a wooden hot tub, there is also a shepherd's wagon sauna for relaxation.

Breath in and Recharge: Fresh country air at Hotel Das Rübezahl

We define places of power as those that offer more than just a beautiful view. One such place is the family-run boutique Hotel Das Rübezahl in Schwangau, near Füssen in the land of mountains, castles, and lakes. The therapeutically effective pre-alpine stimulating climate in Schwangau is ideal for stimulating the body's overall activity. The high altitude and constant air exchange ensure fresh air and offer allergy sufferers the best conditions for deep breathing. The Rübezahl offers a variety of activities in the best air. One highlight is the guided hiking tours with the certified mountain and hiking guide Basti, which take place several times a week for hotel guests. Basti shares his passion for the mountains and his extensive knowledge of the region and is available to guests with lots of insider tips and ideas for hikes. A unique excursion destination is the hotel's own mountain hut, the Rohrkopfhütte, which is situated at an altitude of 1,320 meters and offers a yoga platform.

Wellness for the Soul at Naturresort Gerbehof

The Naturresort Gerbehof is a true place of relaxation by its very location. Situated in the hinterland of Lake Constance and surrounded by forests, meadows, and orchards, it invites you to switch off and recharge body and mind. Guests can enjoy the tranquil atmosphere from the comfort of their rooms, terraces, balconies, or gardens, leaving the stress of everyday life behind and taking in the natural beauty of the area. The hotel also offers special activities such as a wild herb hike, which allows participants to gain insight into the various ways herbs can be used to maintain physical, mental, and spiritual well-being. Forest bathing, which involves a mindful walk through the forest, is also a popular activity. The objective is to perceive the distinctive scents of the forest, the earth, the plants, and the wood and to take deep, conscious breaths.

Up to the Alpine Pasture in the OLM Nature Escape

The OLM Nature Escape is a model of sustainable energy use and the first energy-self-sufficient eco-hotel in the Alps. In the regional dialect, Olm stands for “Alm” and refers to the picturesque surroundings with meadows, cows, sheep, and horses. The circular architecture of the hotel symbolizes an endless circle, representing the connection between past and future and reflecting the perpetual cycle of nature. The round millstones of the former mill still characterize the building today, which is designed as a modern alpine pasture. The inner circle of the aparthotel is designed as a wild recreational garden with a natural bathing pond.

The OLM Nature Escape is located at the beginning of the Tauferer Reinluftgebiet Ahrtal, not far from Bruneck in South Tyrol. The pure air has inspired the OLM to create a special offer: Aria Pura is a breathing workshop that focuses on breathing for a week. Experts and trainers teach the power of "correct" breathing and demonstrate various relaxation techniques as tools to use at home.

Learn more about the featured hotels on the linked microsites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com

Sustainability is increasingly important to employees

The German Hotel and Restaurant Association (DEHOGA) reports that there was already a shortage of more than 65,000 employees in the hospitality industry in 2023. According to the association's monthly surveys, the lack of skilled workers is regularly one of the biggest challenges for companies. Looking at the needs of employees, an online survey of 12,000 German respondents conducted by StepStone in 2022 shows that environmental and climate protection aspects have a significant influence on the choice of employer. Almost every second employee would even accept a lower salary for this, and more than 70% consider it important that sustainability is a high priority for their employer. For four out of ten, sustainability is already a decisive factor in their loyalty to an employer.

What are the implications for hotels and accommodations?

An increasing number of hotels are recognizing the importance of sustainability for both guests and employees. The team's interest in sustainable development is essential, especially for sustainable accommodation. After all, it takes the commitment of all employees and all areas of work to integrate the topic in the hotel's philosophy and to promote it to the outside world. Inspiring existing and future employees to embrace sustainability and involving them in initiatives and efforts is a prerequisite.

A sustainable development in the hotel industry requires enthusiastic and committed employees who support and shape the initiatives and communicate them to guests. To achieve this, further training in the workplace is essential to sensitize the team to environmental friendliness, social issues, and sustainable economic efficiency. 

Green Pearls® Hotels are committed to making decisions today that ensure the future is worth living. This includes leading the way in sustainable expertise and green projects, as well as pioneering team training, education in the workplace, and internal communication.

Training, Education, and Communication in Green Pearls® Accommodations in Europe

Team development of sustainability initiatives at Hotel Der Birkenhof ***** Genussresort & Spa

The Birkenhof, a renowned hotel in Neunburg vorm Wald, Germany, has been awarded the GreenSign Hotel Certification Level 5 for its exemplary commitment to sustainability. The resort is dedicated to sustainable and responsible management and has defined a mission statement that aims to harmonize ecological, social, and economic aspects to shape a sustainable future. The hotel's values and goals are discussed with employees in regular training sessions, during which new technologies for greater efficiency, waste reduction, recycling, and renewable energy are considered together. At the same time, the hotel reflects on its sustainability practices and seeks to work with suppliers who are part of a sustainable movement. 

Celebrating Life at Gut Sonnenhausen

The fully organic hotel Gut Sonnenhausen, located 30 km from Munich, offers a garden and a naturopathic practice that benefits not only guests but also employees. Kirsten Walker, wife of the hotel's founder, Georg Schweisfuhrt, is a naturopath herself and regularly holds team seminars on health and stress prevention. The hotel's philosophy is based on celebrating life together, expanding one's horizons, and appreciating the fullness of the moment. The hotel offers a place of tranquility and relaxation that employees not only convey to guests but also experience themselves. In addition, all employees receive a small bonus of a €50 shopping or gas voucher every month. 

Think YOUNIQUE when it comes to Sustainability at the Hotel Klosterbräu

The management of the Hotel Klosterbräu is committed to hospitality and humanity as the foundation for an equal and productive relationship with approximately 100 employees. New team members receive in-house training in the Think-YOUNIQUE philosophy, which emphasizes sustainable and ecological thinking and action. The hotel's unique approach to sustainability is particularly important in this former monastery. The Think-YOUNIQUE® philosophy extends beyond valuing employees to encompass respect for nature, perspectives worth living for, and sustainable environmental protection. This includes the use of local organic heating and solar energy. The team is regularly involved in decision-making, with special tours with regional producers and farmers. In this way, they take responsibility for the quality and regionality of the products used in the hotel.

Flying high at My Arbor

The family-run team at the sustainable tree hotel My Arbor knows that a hotel is only as good as its employees. That is why its management is committed to establishing a trusting working atmosphere and a long-term employment relationship. My Arbor also believes it has a responsibility to treat people and nature with respect and care and to constantly raise everyone's awareness of sustainability, diversity, and responsibility. The hotel has already taken numerous sustainable initiatives. For instance, the Baumhotel is a leading advocate of the zero-waste movement and avoids plastic and disposable products whenever possible. It has built its photovoltaic system to generate electricity, and guests are strongly encouraged to travel car-free. The team is constantly striving to develop and improve. Employees receive targeted training to promote a more sustainable understanding of everyday work life.

Family Tradition meets the Modern at Bella Vista Zermatt

The Hotel Bella Vista Zermatt is now in its third generation and stands for relaxation in the heart of the Swiss Alps. Fabienne Anthamatten puts her heart and soul into hosting the environmentally friendly hotel and leads her employees in an appreciative manner and a consistently sustainable mindset. Once a year, there is a seminar on the topic of sustainability, the content of which is determined and discussed together in advance. Suggestions from the team are taken seriously and input is integrated wherever possible. Furthermore, the management holds special meetings on sustainability twice a year to boost employee motivation. With just 21 rooms, the hotel with a view of the Matterhorn is small and informal, which is why Fabienne also leads a small team. This makes it easier to live the hotel's environmentally conscious philosophy together, she asserts.

Setting a Positive Example at Naturhotel Outside

The nature and hiking hotel Outside is located in the middle of the Hohe Tauern National Park in East Tyrol. Nature is omnipresent: outside the windows, in the natural materials, on the plate, and of course in the philosophy and thoughts about the future. This is a natural environment for eco-friendly action. Hotel manager Daniel Ganzer is clear about his responsibility to set a positive example in both his professional and private life. He is determined to show guests and employees alike what sustainable thinking and action can achieve. The family-run nature hotel is very people-oriented, with many colleagues coming directly from the region and working together to provide outstanding service quality. This includes that the entire hotel team is fully engaged in discussions about waste avoidance, energy savings, and other environmental concerns. Guests are rewarded for their environmentally friendly actions. For instance, they are transported free of charge to and from Lienz station if they travel by train.

Beyond Sustainability at CERVO Mountain Resort

If you want to be at home in a mountain region like Zermatt, you have to be close to nature. That's why the CERVO is committed to a type of conscious travel that is close to nature. Sustainability is the central factor underlying all decisions, on a large and small scale. The CERVO therefore has its own Sustainability Development Manager and a Green Ambassador Program. The program gives employees from various departments the opportunity to actively participate as Green Guardians in the development of sustainable projects and motivates them to question established processes to find innovative solutions. Sustainability is one of the main pillars of the CERVO Mountain Resort. It is defined here as a healthy attitude to life. As an attitude and an idea that is internalized and passed on to guests and team alike. Ultimately, nature is the greatest luxury good that must be protected together.

A Sense of Togetherness at ADLER Spa Resorts & Lodges

The six ADLER Spa Resorts & Lodges are situated in some of Italy's most beautiful landscapes. Among them: the ADLER lodge RITTEN in South Tyrol and the ADLER Spa Resort SICILIA. This makes a team that is passionate about nature a virtual prerequisite and the ADLER family has always been committed to protecting and preserving the natural balance of the environment as much as possible. The commitment is achieved by passing on the philosophy of the hotel and the Sanoner host family to all of the more than 650 employees in the six hotels. Above all, the team spirit is strengthened by open cooperation, respect, and mutual trust. The employees, including management, see themselves as a warm but professional community, the ADLER family. They are co-creators and active partners in new projects and are trained and educated. Decisions are made together to ensure long-term, sustainable development and continuous improvement.

Learning together at the Lifestyle Hotel SAND

In 1995, Marion and Lambertus Muller made the bold decision to embark on the path of holistic sustainable tourism by purchasing their hotel. In 2012 they redesigned the house in a new lifestyle design that is both ecological and unconventional. The SAND was born. Since then, the hoteliers have focused on internal communication. They know that all employees are important and should be heard. By listening and learning from each other, they build confidence in being a reliable partner. Together, this creates an awareness of a more sustainable lifestyle. New colleagues are taught the values of team spirit and sustainability in various on-board training sessions. In 2022 a joint, overarching sustainability workshop was initiated with employees to develop, implement, and evaluate ideas together. The entire team continues to receive regular training and is empowered to make its own decisions. Social sustainability is more than just seminars. It includes above-average social benefits and a company pension scheme. After all, for the Mullers, holistic sustainability is a top priority in everyday hotel life.

Learn more about the featured hotels on the linked microsites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com

90 points in the Falstaff Guide

Falstaff uses a rating system of forks and points. The highest score is 100 and the highest number of forks is 4. Of all the restaurants rated in Austria in 2024, two (Steirereck im Stadtpark and Amador, the only Austrian restaurant with three Michelin stars) received the full score.

90 points, as the restaurant Outside has now received, in combination with 3 forks, testifies to a restaurant experience of excellent quality and outstanding taste.

Experience and enjoy nature at Naturhotel Outside

The Naturhotel Outside is located in the middle of the Hohe Tauern National Park in the Alps and is particularly popular with hikers. The gourmet kitchen prepares regional and seasonal dishes with ingredients from (preferably) East Tyrolean farms.

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Sustainable Hotels with Day Trip Offerings

One Baltic Sea Experience, please – Lifestylehotel SAND

Location: Timmendorfer Strand, Germany

Short Profile: The lifestyle hotel SAND at the Timmendorfer Strand is the perfect place for a relaxing and sustainable break. With its stylish ambiance, high quality, and holistic focus on naturalness and sustainability, the hotel offers a unique experience. Even for a day. The relaxed atmosphere, the proximity to the beach, and the wide range of activities on offer at the Baltic Sea ensure that there is never a dull moment and plenty to talk about in the evenings.

Day-trip offerings:

• SANDbreakfast for late risers until noon with local ingredients and open kitchen
• SANDbar offers specialty coffees and cakes into the early evening

A Day in the Black Forest – SCHWARZWALD PANORAMA

Location: Bad Herrenalb, Germany

Short Profile: The Hotel SCHWARZWALD PANORAMA is a wellness and health hotel with the Selfness Center in the beautiful Black Forest. The region is ideal for nature excursions, especially considering that Bad Herrenalb is a certified climatic health resort. In the evening you can enjoy new interpretations of traditional Black Forest cuisine in the restaurant "La Vie".

Day-trip offerings:

• Zero-waste breakfast buffet
• 3-course gourmet dinner
• Brunch buffets with a theme
• Day SPA
• Massage and cosmetic treatments

Vegan Delights in South Tyrol – LA VIMEA

Location: Naturno, Italy

Short Profile: LA VIMEA, Italy's first all-vegan hotel, is located in the sunny Vinschgau Valley in South Tyrol. Not only does it offer creative vegan cuisine, but it is also an adults-only retreat for relaxation. The hotel takes a holistic vegan approach and focuses on sustainability in all areas. From the food to the decor to the lifestyle, everything is geared toward an environmentally conscious and animal-friendly approach. The kitchen uses only local and seasonal ingredients.

Day-trip offerings:

• Vegan breakfast buffet
• Vegan restaurant is also open for outside guests (lunch and dinner)

Inspiration and Enjoyment – Hotel Luise

Location: Erlangen, Germany

Short Profile: As the first climate-neutral hotel in Franconia (2010) and the first climate-positive hotel in Germany (2015), as well as certified with the EU Ecolabel 2023, Hotel Luise is one of the leading environmentally friendly city hotels in Germany. The hotelier family's philosophy emphasizes the responsibility towards future generations and above all wants to inspire and demonstrate: There is another way!

Day-trip offerings:

• Zero-waste breakfast
• Day spa and massage services
• Hotel tours and community college courses (e.g. in the micro-forest)
• Conferences and events (venue)
• Planned: Courses and workshops on sustainability

Urlaubsfeeling deluxe – Hotel Klosterbräu

Location: Seefeld, Austria

Short Profile: Hotel Klosterbräu in Seefeld combines over 200 years of family history with modern ideas and warm hospitality. Surrounded by the Tyrolean Alps, guests can find their kind of relaxation, whether it is wellness, mountain hiking, or enjoying the hotel's beer. The hotel is part of the Tyrolean Climate Alliance and is committed to sustainable development. The Klosterbräu also has a "vegetarian" farm that provides ingredients for the hotel's restaurants.

Day-trip offerings:

• Regional breakfast buffet
• Day spa offerings
• Wine cellar available for special events

A Day in the Mountains – HUBERTUS Mountain Refugio Allgäu

Location: Balderschwang, Germany

Short Profile: The HUBERTUS Mountain Refugio invites you to relax and unwind. The hotel combines straightforward architecture, traditional Allgäu elements, and tasteful furnishings with a sustainable and holistic approach in the midst of Bavarian nature.

Day-trip offerings:

• Day Spa at the Mountain Spring Spa (includes indoor fitness center and breakfast or lunch)
• Breakfast buffet or lunch
• Stop by Traubel's Garden for a coffee or cool drink
• Participation in the hotel's activities program, such as guided hikes, yoga or cooking classes
• Summer night festival
• In winter: HUBERTUS KitchenClub, where dinner is served in the kitchen accompanied by background music

Wellness in the Rhön – STURM

Location: Mellrichstadt, Germany

Short Profile: STURM in Mellrichstadt is an oasis of relaxation and unspoiled nature at the foot of the Rhön Biosphere Reserve. STURM's philosophy emphasizes the importance of sustainability and organic products. Both are actively practiced in the family-run hotel and communicated to guests, for example through the open kitchen concept in the restaurant.

Day-trip offerings:

• Day spa individually combinable with massages, breakfast buffet and/or dinner

Constantly Learning somthing New – Gut Sonnenhausen

Location: Glonn near Munich, Germany

Short Profile: Sustainability as a way of life is the philosophy of Gut Sonnenhausen. By carefully renovating and managing this former stud farm, eco-pioneer Georg Schweisfurth has made a dream come true. Surrounded by agricultural land managed according to the principles of permaculture, it is a refuge in nature, where culture and art merge with architecture and nature creating an inspiring place.

Day-trip offerings:

• Free Sunday tours to get a glimpse of the hotel and its properties, usually with host Georg Schweisfurth
• Various events throughout the year, e.g. yoga, lectures, and music

A Vacation among the Tree Tops – Hotel My Arbor

Location: St. Andrä, Italy

Short Profile: Hotel My Arbor near Brixen in South Tyrol is a unique tree hotel on stilts. Thanks to this extraordinary architecture, guests can enjoy a very special view of the Plose Valley. The hotel is an oasis of peace and emphasizes ”My” time, which invites guests to find time for themselves and the greatest possible freedom to follow their own rhythm.

Day-trip offerings:

• Breakfast or dinner day spa
• Lunch
• Massages

Fairytale for a Day – Hotel Das Rübezahl

Location: Schwangau, Germany

Short Profile: Located directly across from Neuschwanstein Castle, the Hotel Das Rübezahl offers a romantic hideaway, ideal for couples. The hotel uses innovative approaches to promote sustainability and is committed to the region.

Day-trip offerings:

• Two restaurants: A La Carte restaurant Louis II and Gourmet restaurant Gams & Gloria (Alpine Fusion)
• Visit of the mountain hut Rohrkopfhütte
• Hotel bar AlpenRausch
• Spa treatments at the boutique Spa

View of the Matterhorn – Bio Hotel Bella Vista

Location: Zermatt, Switzerland

Short Profile: A haven for relaxation in the Swiss Alps since 1962, the family-run Organic Hotel Bella Vista is just a five-minute walk above the center of Zermatt. Guests enjoy homemade delicacies with views of the Matterhorn and a weekly cheese evening. The spa area offers saunas, steam rooms, and, of course, views of the Matterhorn.

Day-trip offerings:

• Breakfast with a view of the Matterhorn
• Use of the wellness area
• Terrace with a telescope and view of the Matterhorn

Culinary Delights – CERVO Mountain Resort

Location: Zermatt, Switzerland

Short profile: The luxurious CERVO Mountain Resort offers breathtaking views of the Matterhorn and the car-free village of Zermatt. Design aficionados will appreciate CERVO's unique interior style, which has won several design awards. One of the highlights is the Mountain Ashram Spa, which offers a variety of wellness traditions and views of the Matterhorn.

Day-trip offerings:

• Breakfast or brunch
• Day spa at the Mountain Ashram Spa (also in combination with brunch)

Pure Nature – Naturhotel Outside

Location: Matrei in Eat Tyrol, Austria

Short Profile: The Naturhotel Outside is nestled in the picturesque landscape of the Hohe Tauern National Park. So, it's no wonder that this family-run hotel has a strong commitment to sustainability and environmental protection. Its restaurant offers unusual but always regional specialties and the spa uses local herbs, hay, and other regional ingredients.

Day-trip offerings:

• Guided hikes with the hotel's own trained guides
• Nature watch for the Alpine Big 5
• Day spa at the Nature Spa (also with brunch and/or dinner))
• Breakfast or dinner at the restaurant

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If a day in a hotel is no option for you right now, how about a little home-away-from-home feeling … at home?

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Travel trends 2024 in the sustainability check

Based on a study of 27,000 travelers from 33 countries, the online travel agency Booking.com has predicted the travel trends for 2024. We took a look at the seven trends identified and asked: How sustainable are they? And can they perhaps be made a little bit more sustainable?

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It's tea time - tea and herbal tea in sustainable hotels

What could be more cozy and warming than a cup of tea? As soon as you hold it in your cold hands after a long winter walk and your nose inhales the warm aroma, you immediately feel relaxed. Time to enjoy. And it's sustainable. We asked around in sustainable hotels and came back with lots of knowledge, inspiration, and recipes on the subject of tea.

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Even more beautiful than August - Winter is particularly beautiful at these sustainable travel destinations

If you think summer is the best time to travel, it's probably because of your childhood. Summer is the time of the long summer vacations, which is why you are taught from an early age that this is the (best) time to go on vacation. But that's not necessarily true. In many travel destinations, such as the Alpine region, winter is peak season. At our beach hotel partners, on the other hand, you can experience things in the low season that August cannot offer. Find inspiration for sustainable travel destinations in winter here.

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Hotel wake-up service? This is the new way to wake up!

The wake-up service at the hotel was something I used to enjoy. It was somehow part of the luxury of being looked after and pampered. At some point, I left the wake-up call to my smartphone. But I ask myself - why actually? And what options do hotels offer instead to make waking up a special experience?

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Professional skiing and sustainability? They don't really go together. In this interview, Felix Neureuther explains how it might work after all. An exciting approach!

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Some people are prepared to risk their lives for the perfect selfie - and sometimes even lose them. More and more tourist hotspots are therefore considering a selfie ban. Where this has already been implemented and what it should achieve.

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Staying at home instead of traveling? Definitely more sustainable! But author Falko Löffler describes what's even better in this excerpt from his book - and makes it clear that we don't all want to be "globetrotters" ;)

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Nachhaltigkeit in Tourism: Accommodation makes the Difference

Once arrived, the choice of accommodation has the biggest effect on the overall impact of the trip. This means that as a tourist, choosing sustainable accommodation reduces our own (negative) impact. But how do the sustainable accommodations themselves feel about how they are doing in helping to improve the tourism industry? We asked our Green Pearls® partners. The result is a wide range of opinions, but there is one thing they all agree on: They see themselves as pioneers and inspirations for others, without being perfect.

The Role of Sustainable Accommodation for Better Tourism: An Opinion Survey in the Green Pearls® Network

»We are trying to drive sustainable tourism.« – HUBERTUS Mountain Refugio in the Allgäu

That is why we are a member of the Climate Alliance “Klimabündnis Allgäu 2023”. We have always tried to move forward as a sustainable business with digital and technical solutions. Of course, we face many real-world difficulties. For example, we want to save paper on the one hand and, therefore, offer digital solutions to our guests. On the other hand, we want our guests to have a "digital detox" during their vacation and get by without their smartphones.

Located in one of the smallest and most picturesque villages in Germany, the HUBERTUS Mountain Refugio offers the ideal environment for a digital detox stay. Surrounded by the panorama of the Bavarian Alps, guests can look forward to a holistic wellness concept with Ayurvedic influences as well as regional specialties and cozy rooms made from natural (and local) materials.

»We are pioneers and trailblazers« – SCHWARZWALD PANORAMA in Bad Herrenalb

The wellness and health hotel in the Black Forest spa town of Bad Herrenalb has been attracting attention for years: The SCHWARZWALD PANORAMA has been certified and awarded several times for its commitment to sustainability; it is almost always at the top of various competitions on the subject (currently 3rd place in the German Tourism Award and finalist in the German Sustainability Award), and owner Stephan Bode himself was delighted to receive the B.A.U.M. Environmental Award. 

Looking to the future is a matter of course and can be seen, for example, in the new circular hotel room concept. Here, only recyclable and natural materials are used. This means that the entire interior is recyclable and there is no waste. The first rooms were renovated last year according to the circular living principle. More rooms, the lobby, and the restaurant will follow. 

»We see organic as a way of life« – Gut Sonnenhausen near Munich

Based on the history of the Schweisfurth family, we are deeply committed to sustainable agriculture and ecological thinking. Currently, we are in the process of converting to permaculture. We live and serve 100% organic, but we do not make a big deal out of it. We don't see it as a marketing argument but as a way of life.

The sustainable Landhotel Gut Sonnenhausen is well-known as a popular event location. From weddings to blogger retreats, the various rooms of the former stud farm and the newly restored historic farmhouse provide an inspiring setting for any occasion. The property is surrounded by acres of nature that invite you for long walks.

»A driving force for more sustainable tourism« – ADLER Spa Resorts and Lodges

Sustainability has been an integral part of the Sanoner family's ADLER Hotels from the very beginning. This can be seen in all the hotels, especially in the Green Pearls® partners on the Ritten in South Tyrol and in Sicily.

The ADLER Spa Resort SICILIA and the ADLER Lodge RITTEN are united by local materials, architecture that blends seamlessly into the landscape, a focus on farm-to-table cuisine, and unique vacation experiences. In addition, both hotels place a high value on the retention of their employees. The indoor climate is also positively influenced by alternative solutions, such as the use of Terracruda in Sicily. This material is not only locally sourced, but also stores excess humidity in the air and releases it when needed. 

»We are a little bit of everything« – The Birkenhof in the Upper Palatinate

I think we are a little bit of everything. We were not a pioneer [in sustainability], but once we started, we kicked off and participated in [sustainable] pilots.

The wellness hotel Birkenhof not only boasts an extensive indoor and outdoor spa area but is also known for its two-star restaurant “Eisvogel”. The Upper Palatinate hotel's commitment to sustainability is comprehensive and covers all dimensions, from the environment to social issues and management.

»We want to do our part« – Hotel Das Rübezahl in Schwangau

Tourism is attractive and reaches many people. At the same time, [sustainable action] is becoming a necessity, as travel is increasingly labeled as an "environmental sin" in society. We aim to counteract this, make our contribution [and show] that it does not have to be like that - and we have been doing this since 1958 when Rübezahl started. We believe we can join the ranks of the pioneers.

The Hotel Das Rübezahl is firmly anchored in the local community and continues to support it and individual projects. In addition, the Thurm family works with as little impact on the environment as possible. For example, the pool and Jacuzzi are heated with waste heat from the cold storage.

»Our company has been operating sustainably for almost 30 years« – Naturhotel Outside in the Hohe Tauern National Park

We certainly play a pioneering role in our region of East Tyrol/Hohe Tauern National Park. Our business has been sustainable for almost 30 years. For almost 10 years now, the Austrian and EU eco-labels have been communicating this more strongly and visibly.

Surrounded by the almost untouched nature of the Alpine National Park, the Ganzer family's commitment to sustainability and environmental protection is part of their DNA. The family-run Naturhotel Outside is constantly looking for improvements that can be implemented.

»We inspire people and companies« – Lifestylehotel SAND at the Baltic Sea

Long-term partnerships are one of the most important beliefs at the lifestyle hotel SAND in Timmendorfer Strand. The team strives to act sustainably and pays close attention to the ecological, social, and economic values of its partners. They also see it as their responsibility to bring others on board and encourage them to act sustainably. Transparency, honesty, and the exchange of ideas are at the heart of the company's philosophy. Not only with business partners, but also with colleagues, employees, and guests.

»A decision made with the strongest conviction« – The STURM at the Rhön mountain range

Going organic and becoming a carbon-neutral business was a decision made of conviction - out of a desire to act consciously and sustainably. Back then we were pioneers, but today we see ourselves as trailblazers, constantly evolving, and always harmonizing with nature. Sustainability is practiced and promoted in all three facets: ecological, economic, and social - because only the combination of all three makes STURM the successful company it is today.

The fact that sustainability is more than just environmental protection is actively practiced at the STURM wellness hotel. Many things were implemented and are now taken for granted: vegetables from the own garden, a natural pond instead of a pool, cordial and fair cooperation within the team, environmentally friendly energy efficiency, and much more. This year, the STURM was again certified by Fokus Zukunft GmbH & Co. KG as a climate-neutral hotel.

»Talking about sustainability also means living sustainability« – Hotel My Arbor on the Plose in South Tyrol

We believe that sustainable tourism is the future of travel and that our efforts contribute to it. Talking about sustainability also means living sustainability. We are convinced of this.

This determination can be seen in all areas of the tree hotel My Arbor on the Plose. For example, the hotel monitors its energy and water consumption and reduces it whenever possible. Much of the food, such as fruit, vegetables, olives, and herbs, comes from the hotel's 20-hectare cultivation area on Lake Garda and is processed directly in the hotel into the delicacies that guests enjoy at extended breakfasts or special dinners. The other ingredients are sourced from the surrounding area, which supports the local economy and allows guests to experience the culture authentically.

»We see ourselves as pioneering and leading by example« – Hotel Klosterbräu in Seefeld

As a member of the ambitious Plateau Pioneers and other alliances for environmentally, climate-friendly, and sustainable tourism, the Hotel Klosterbräu in the former monastery is strongly committed to improvements in the travel industry. Sustainable values, from climate protection to social responsibility, are firmly anchored in its philosophy, instilled in its team, and communicated to the guests.

»We want to inspire and motivate others« – Hotel Luise in Erlangen

We have been operating as a sustainable and environmentally friendly hotel for a very long time; therefore, we see ourselves as pioneers and trailblazers in sustainable tourism. We hope to inspire and motivate others. Our current approach is, to communicate our sustainable practices. Through lectures, presentations, and projects such as the Wall of Change, we want to show other hotels, companies, and individuals that it is often not that difficult to act in a more environmentally friendly way.

Renewable hotel rooms and astronaut showers are just two of the many sustainable initiatives at the city hotel in Erlangen, Germany. The Hotel Luise is also active in the community, for example with the “Marga Lädle” vending machine, which fills a gap in the neighborhood. Not only can guests stay in a climate-friendly way, but conferences, workshops, and seminars can also be held here eco-friendly.

»We don't just have a task, we have a responsibility« – Hotel Weihrerhof in South Tyrol

I firmly believe that we not only have a mission but also a responsibility. We see ourselves as pioneers, not just in words, but by constantly questioning our daily actions and striving to make the right decisions. We should always be aware that each of our actions has consequences. Instead of criticizing others, we should point out what positive changes are possible. These are often small steps, and it is important to let the guests be part of it.

Small messages in the Hotel Weihrerhof remind guests that, for example, sauna towels can be reused. Signs on the buffet indicate the manufacturer of the product, which is often just around the corner. And when they look out over the Wolfsgruben Lake, the surrounding forest, and natural meadows, many guests get an idea of where the quest for more sustainable tourism at Hotel Weihrerhof comes from.

Pioneer, trailblazer, source of ideas – Sustainable accommodations are providing impulses for the future

There is no denying that tourism is an important economic factor in many countries around the world. In Spain, for example, the industry contributes 13.6 percent² of gross domestic product. By comparison, industry accounts for about 21 percent³.

Hotels and lodging are not only employers of many people, but they also have a major influence on the development of the industry in general. Sustainable accommodations, such as the Green Pearls® partners featured here, serve as a source of inspiration and leadership. They show their guests that sustainable vacations do not mean sacrifice, and set an example to colleagues and other tourism professionals of what the future of tourism could - and should - look like.

Social Sustainability has Internal and External Impacts

The social dimension of sustainability is complex and cannot be dealt with by a Christmas donation. It encompasses both external and internal impacts. This means that in addition to charity, local community support, and responsibility, social sustainability must also include the company's employees, and the way the team works together.

Specifically, the social aspects of the tourism industry are as follows:

• Fair pay
• Permanent contracts
• Training and development opportunities
• Health insurance/health protection
• Child Protection
• Integration
• Inclusion
• Promotion of local crafts
• Promotion of local arts and culture

Selected Social Commitments of Green Pearls® Partners

All Green Pearls® partners must meet certain requirements. These include not only ecological but also social aspects. Fair treatment of employees is the minimum. However, most of them go above and beyond and do much more for their team, their region, and the world.

SCHWARZWALD PANORAMA in Bad Herrenalb

«We are partners with Global Family, enabling families who have been victims of poverty, disease, violence, or war to go on vacation. [We] provide moments of happiness and lasting memories. It's a source of encouragement and reassurance in the face of difficult life circumstances.»

In addition, the SCHWARZWALD PANORAMA offers an extensive benefits program for its employees. These include massages, an annual fasting course, excursions, festivities, and discounts for family and friends at the hotel. The sustainable wellness and health hotel is engaged in the local community through contracting with local artisans, supporting regional recreational facilities, attractions and businesses, and other sponsorships and initiatives.

Hotel Klosterbräu in Seefeld, Austria

«From our point of view, it is essential that not only a few privileged people enjoy a great vacation, but that we also take with us - and do not leave behind – those, whose fate does not allow them to live an orderly life.»

The Seefeld Hotel Klosterbräu is also a member of the Global Family and offers families and children the opportunity to spend some wonderful vacation days away from the daily grind. In the hotel itself, you can feel the appreciation within the team. In addition to the many benefits, it's this feeling that binds employees together and keeps them in this workplace. "Working together, laughing together, overcoming challenges together, that's what defines us," write the owners, the Seyrling family.

Farmhouse Resort Smiling Gecko

The Farmhouse Resort is part of Smiling Gecko, a non-profit organization dedicated to providing a future for people in rural Cambodia. To this end, there are various training facilities on the premises. In addition to agricultural professions, the organization also teaches handicrafts. The Farmhouse Resort serves as a training facility as well and benefits from the products produced on the premises. Almost all of the food is grown or produced on the farm. In addition, Smiling Gecko has established a school and kindergarten, and provides support to the surrounding villages and in humanitarian emergencies. "Our goal is to develop a blueprint for a functioning rural community that can be built elsewhere in Cambodia," the team concludes.

Hotel Weihrerhof on the Renon in South Tyrol

The Pichler family in South Tyrol agrees. "The project that is closest to our hearts is the cooperation with Peter Pan (a children's cancer charity in South Tyrol). Every year, five families with children suffering from cancer can spend a vacation with us free of charge."

In addition to this heart and soul project, the owner, Klaus Pichler, is very committed to the Ritten and supports the region wherever possible. The hotel shop is always full of new products from young South Tyrolean companies and start-ups. Social responsibility, however, is not only external. The Weihrerhof team is actively involved in the development of the hotel, and further training is a matter of course (and in some cases a fixed part of the annual program).

Hotel Das Rübezahl in Schwangau near Füssen

At Hotel Das Rübezahl, the Christmas season is under a special star, especially for the trainees. As in the previous year, there will be a "Heart Campaign". The trainees of the hotel organize, equip, and take care of their own booth at the culinary Christmas market in Schwangau. The net proceeds will be donated to social institutions in the region.

As part of the Christmas campaign, the trainees will also wrap the homemade delicacies into packages for local seniors. "Many residents are already familiar with this campaign from the past two years and are very happy about this generous gesture," wrote the Thurm family in their report on last year's campaign.

CERVO Mountain Resort in Zermatt

At the CERVO Mountain Resort beneath the Matterhorn, awareness of one's privileges is part of the DNA. For instance, the fact that drinking water of mineral quality comes out of the tap is not taken for granted. CERVO supports the Water is Right Foundation (along with numerous regional associations and clubs). The luxury wellness hotel is also a founding member of Responsible Hotels of Switzerland, an association of sustainable pioneers in Switzerland.

HUBERTUS Mountain Refugio in the Allgäu

The forests in the Allgäu need to be rejuvenated if they are to continue performing their important protective function against desertification and avalanches. This topic has been taken up by the "Mountain Forest Offensive". The HUBERTUS Mountain Refugio in Balderschwang supports it. In 2019, the wellness hotel experienced for itself the violence behind an almost uncontrolled avalanche. Such an avalanche destroyed the wellness area - fortunately, no one was injured.

Naturhotel Outside in Osttirol

»We mainly support our local organizations with prizes etc. In the past, we had a gourmet evening where part of the proceeds went to the SOS Children's Village in East Tyrol. «

The Naturhotel Outside is also committed to the region, hiring only local artisans, and encouraging guests to visit local huts for a snack on the mountain.

Casa León Royal Retreat in Gran Canaria

The boutique hotel Casa León on Gran Canaria donates bedding, sheets, and towels that are in good condition but no longer used in the hotel to loacal shelters and organizations.

The hotel also hosts regular music events and exhibitions by local artists. Guests can not only enjoy authentic Canary culture, but also buy paintings, music, or art objects directly from them.

Keemala in Phuket, Thailand

“The successful Sustainable LIFE Cycle concept is based on strong and lasting relationships with local communities, like-minded partners, and valued guests”, the Keemala team proudly reports.

The Thai luxury resort in Phuket supports a number of projects in the region, including care for children and the elderly, the Baan Bangtao fishing community (which provides fish and seafood for the kitchen), and the Kamala Green Club, which organizes environmental campaigns for local businesses. In addition, leftover food is redistributed through Scholars for Sustenance to support poorer communities.

A‘ Cràpa Mangia in Southern Italy

Located in the heart of the Cilento National Park, the historic A' Cràpa Mangia estate is staffed primarily by local residents of the small town of Castellabate. In addition, the property works with local suppliers for events and weddings and is happy to recommend local suppliers to guests.

Hotel Luise in Erlangen

Social sustainability can also take the form of a food vending machine. That is if such a machine fills a gap in the local supply. This is exactly what the "Margalädla - Schlemmerschuppen" at the Hotel Luise in Erlangen, Germany, does. The vending machine contains regional foods and delicacies that are far from fast food. A small selection of staples and convenience foods is available around the clock.

"The vending machine is an added value, especially for the seniors from the neighboring retirement home because they no longer have to travel long distances to get a snack," the hotel team proudly reports. And the food is not wasted. If something is about to expire, it’s simply processed in the hotel kitchen.

Eco Aparthotel The Dreamer’s Club on Korčula in Croatia

The Eco Aparthotel The Dreamer's Club considers itself to have a clear responsibility - not only to be an ecological pioneer but also to be socially engaged. As an employer, and customer, but also as a source of inspiration for its guests and other businesses. The team motivates guests to bring home local products as souvenirs. It initiates beach clean-ups and launches initiatives to support schools, neighborhoods, and facilities for disabled children, both financially and with tangible goods.

«We believe that tourism can be a positive force for local communities and are committed to the economy, environment, and people of our island.»

STURM in the German Rhön

„At STURM, social sustainability begins in the heart, with the employees, and extends beyond the hotel to regional partners," is how the hotel in the Rhön summarizes its social commitment. Appreciation and cooperation are key, both within the hotel team and with farmers, artists, and service providers from the region. For example, the STURM is a member of Fair Job Hotel.

For owners Christa and Matthias Schulze-Dieckhoff, social sustainability also means treating what previous generations have created with respect. That's why the atypical hotel tower built by Christa's parents in the 1970s is still standing today. There was never any question of demolishing or rebuilding it, not only an ecologically and economically sound decision but also a socially respectful one.

To learn more about the social, environmental, and economic initiatives of the featured hotels and vacation rentals, please visit the linked microsites. You are also welcome to contact us directly with specific questions, requests, praise, or criticism at press@greenpearls.com