Leaving the right marks

Studies by the German Economic Institute for Leisure and Tourism (dwif) show that travelers not only want to travel in an environmentally conscious manner, away from the crowds, but also want to have a positive impact on their destination. Thus, guests become active participants in regenerative change, whether it be planting a tree, caring for biotopes, or revitalizing historical structures.

For companies in the tourism industry, this means combining sustainable offerings with high-quality, authentic, meaningful experiences. Responsible business practices must be strategically implemented, operational processes must be reviewed, and environmentally friendly measures must be adopted. Authentic initiatives that involve both guests and employees and are communicated transparently are crucial.

The (re)vitalization of rural areas

The Albergo Diffuso Relais del Maro in Liguria demonstrates how regenerative tourism can strengthen the cultural identity of small villages. The Albergo Diffuso concept integrates hotels into existing town centers, preserving historic buildings. Guests experience local architecture, traditions, and regional cuisine while supporting the village's revitalization. Central components of this approach include the restoration of vacant houses using local materials, close community cooperation, and the promotion of craft businesses. In this way, regenerative concepts strengthen not only nature but also social and cultural structures.

On the Croatian island of Iž, preserving the region's original character is closely linked to limiting visitor numbers. The Hotel Korinjak, the only hotel on the island, operates exclusively from spring to early autumn. Its 76 rooms will not be expanded, deliberately excluding the accommodation of large groups. There are strict access regulations in the neighboring Kornati, Paklenica, and Telašćica national parks: visitors must follow marked trails, may only enter sensitive areas to a limited extent, and may only anchor boats in certain zones. Guests must pay an entrance fee or obtain permits, which control usage and protect the environment.

Regenerative tourism as an experience

Ecotourism involves protecting the environment; regenerative tourism takes it a step further by actively restoring it and preparing local ecosystems for long-term resilience.

Regeneration as part of the philosophy of Inkaterra hotels

For more than 50 years, the Inkaterra hotel group in Peru has been actively committed to protecting the country's unique ecosystems. From the beginning, "giving back" has been central to Inkaterra's philosophy, close to the heart of the owner family, led by eco-pioneer José Koechlin von Stein. Whether it is re-naturing former agricultural land in Machu Picchu Pueblo with native cloud forest, cooperating closely with local authorities to minimize waste (also in Machu Picchu Pueblo), establishing a private marine reserve in northern Peru, or actively protecting and researching the rainforest on the edge of Tambopata National Park on the Madre de Dios River. Guests can experience these projects and research firsthand on guided tours, nature excursions, and other activities, and their stay supports the hotel group's commitment.

Nature conservation and restoration in the Alps

The OLM Nature Escape also considers itself part of the regenerative approach. The hotel focuses on measures that benefit nature, the region, and the community, such as a wild garden with biotope plants, a kitchen that supports regional cycles, sustainable mobility, and promoting local social projects, like the Sägemüllerhof in Gais. Guests are encouraged to actively participate in this approach by spending their vacation in a resource-friendly way. For example, they can choose to forgo daily room cleaning, opt for gentle, nature-oriented activities such as hiking, forest bathing, or ice bathing, and use regional products. The result is a vacation experience that gives back more than it takes, making guests part of the cycle.

At Naturhotel Outside in Austria's Hohe Tauern National Park, travelers can experience regenerative tourism principles in one of Central Europe's largest protected areas. Here, the landscape is perceived not just as a backdrop, but as a living system that must be cared for and protected. Guests can observe the local flora and fauna, go on hikes and ranger tours, and contribute to preserving and restoring the sensitive alpine ecosystem by participating in hotel and national park projects.

Holistic regenerative concepts in South Tyrol and Sicily

The ADLER Spa Resorts & Lodges, with locations throughout Italy, involve guests directly in regenerative processes. For example, guests at the ADLER Lodge RITTEN can participate in communal gardening. The large, ecologically and species-rich farm garden is managed together with neighboring young farmers without monoculture or pesticides. The surrounding meadows require minimal irrigation and are grazed by alpacas. This preserves the soil structure and promotes biodiversity. The resort's gentle architecture blends harmoniously into the landscape, and barefoot paths through the forest encourage guests to immerse themselves in nature and experience it with all their senses — thus motivating them to work to preserve it.

Natural design and guest involvement

The ADLER Spa Resort SICILIA regularly organizes beach cleanups along the coast between Torre Salsa and Dama Bianca, with the participation of guests, employees, locals, and NGOs. Additionally, the resort's organic and sensory gardens offer guests a chance to experience southern Sicily's unique nature.

Sustainability tours are held twice a week throughout the resort. During which guests can learn how water treatment, heat pumps, and drip irrigation systems work. They can also explore the Mediterranean evergreen scrub vegetation of the Torre Salsa Reserve. Participating in these ecological projects allows vacationers to experience the positive environmental impact firsthand.

Protecting nature is often at the heart of a renewable approach. At the Hotel Weihrerhof in South Tyrol, for example, much effort is devoted to restoring the shoreline and maintaining the adjacent biotope of Lake Wolfsgruben. The lake, known for its high water quality, is a popular swimming destination and is often referred to as one of the cleanest freshwater lakes in Italy. Visitors experience the area through gentle tourism activities such as walking, sunbathing, swimming, and touring the lake. Information and reminders along the way encourage guests to be mindful of their surroundings and emphasize the importance of respectful behavior for the regeneration of the ecosystem.

Active promotion of biodiversity in southern Germany

At the Naturresort Gerbehof on Lake Constance, every square meter is dedicated to biodiversity. Flower strips are created for bees on the certified organic farmland, healthy tree populations are maintained in the forest, beetle-infested wood is removed, and young trees are continuously replanted. In the spring, the hotel garden is left unmowed so guests can experience the variety of flowers and insects. Robotic lawnmowers are not used here. Additionally, the resort is connected to the educational project Überlinger Weltacker. On one hectare of land, it illustrates how much land is available to each person for food, the plants grown worldwide, and how sustainable agriculture works.

Biodiversity also plays a central role at Hotel Das Rübezahl in the Allgäu region. To encourage guests to forgo room service, the hotel plants a tree in the region for each guest who does so. Six bee colonies, home to around 300,000 bees, live on the property and pollinate rare wild herbs, orchids, and other protected plants. Guided tours with the beekeeper regularly take place, bringing their work and its importance for the ecosystem to life. Additionally, the natural wellness garden provides habitats for dragonflies, birds, and cold-blooded animals. The hotel is a founding member of the Rothwiesenprojekt (Rothwiesen Project) together with the Bund Naturschutz (Nature Conservation Union). The project renaturalizes farmland and pastures below Neuschwanstein Castle, creating new biodiversity hotspots.

Economics in the cycle of nature

The circular economy is one component of the regenerative approach. In this model, materials are kept in the recycling cycle, energy is used efficiently, biodiversity is promoted, and emissions are reduced or overcompensated. Hotels that adhere to this principle provide guests with an opportunity to experience sustainable practices firsthand.

The Hotel Luise in Erlangen takes a holistic approach to the circular economy: unsealed surfaces, a specially created microforest, and a variety of species protection measures ensure that natural spaces are not only preserved but also actively created in the heart of the city. The hotel also pursues a consistent policy of resource conservation, including recycling concepts and CO₂ offsetting through tree planting.

The SCHWARZWALD PANORAMA Hotel also sets standards in circular living. Its Cradle-to-Cradle®-inspired rooms are made of healthy, recyclable materials that can be fully returned to biological or technical cycles. The wellness hotel has also been awarded the Bioland Gold Certificate: nearly all of the kitchen's ingredients come from certified organic cultivation, often directly from the region. A snack garden with beehives, birdhouses, and hedgehog houses demonstrates biodiversity on site. Additionally, the hotel has an excellent GreenSign certification (93%) and implements consistent climate-friendly management practices.

Give back more than we take

Green Pearls® hotels are impressive examples that demonstrate how travel can be more than just consuming landscapes and leisure activities. Regenerative tourism allows guests to become active participants instead of mere spectators.

From the revitalization of historic villages in Liguria to sustainable projects in Croatia and Peru to the careful management of mountain and coastal landscapes in Germany, Austria, and Italy, one thing is clear: the new approach emphasizes ecological responsibility while considering social and cultural issues. As a result, every trip becomes an opportunity for travelers to contribute actively and consciously to preserving their vacation region.

Our Sources:

• Deutsches Wirtschaftsinstitut für Freizeit und Tourismus: https://www.dwif.de/news/item/dwif-impuls-regenerativer-tourismus-rueckblick.html

Support from the tourism industry is an often underestimated but enormously effective lever for achieving these goals. It is one of the most important economic sectors worldwide and, according to the World Tourism Organization (UNWTO), has the potential to positively influence nearly all SDGs. Tourism can promote economic growth (SDG 8), create high-quality jobs, strengthen gender equality (SDG 5), advance education (SDG 4), and preserve cultural heritage and local products (SDGs 11 and 12). At the same time, tourism enables climate and environmental protection measures (SDGs 13 and 15) when resources are used consciously and natural spaces are protected.

Sustainable Accommodations Play a Key Role

Hotels and accommodation providers play a key role in this regard. As employers, service providers, purchasers, and users of local resources, they influence the social, economic, and environmental aspects of a destination. By investing in renewable energy, creating local value, training employees, and communicating sustainably with guests, they can contribute significantly to the implementation of global goals.

Green Pearls® Unique Places hotel partners have jointly committed to sustainable responsibility and provide an example of responsibility in action. While the individual members pursue their own sustainability strategies, they are often guided by the SDGs.

Green Visions for the Hotel Industry

For Green Pearls® partners, sustainability is more than just a marketing buzzword. It is a guiding principle and design standard that is becoming a hallmark of modern hospitality culture. The hotels below exemplify how the UN's sustainability goals can be put into practice and show that, for them, these are not just abstract guidelines but tools for real change.

One notable example is the Paradiso Pure.Living Vegan Hotel on the Alpe di Siusi in South Tyrol. Since 2019, the hotel has consistently offered plant-based cuisine, and by the end of 2024, it had established itself as the first purely vegan hotel on the Seiser Alm. By doing so, the hotel specifically influences several SDGs, particularly sustainable consumption and production (Goal 12) and climate action (Goal 13). The reduced ecological footprint of plant-based cuisine is scientifically proven and can be experienced firsthand by guests.

Examining other Green Pearls® hotels reveals that many of the 17 goals are addressed individually, depending on the region, business, and philosophy. At the hotel My Arbor in South Tyrol, ecological and social sustainability are linked. The hotel's cooperation with regional producers, conscious avoidance of mass-produced goods, and use of natural building materials demonstrate a responsible approach to resources. At the same time, the hotel supports Climate Goal 13 with energy-efficient building concepts and renewable energies. Fair employment conditions, long-term prospects, and targeted further training also make sustainability a social promise here.

The Hotel Weihrerhof in Ritten is a prime example of technical innovations driving sustainable development. Its modern heating systems, water-saving measures, and solar technology protect resources and help preserve the environment. The hotel shows that even small hotels can make measurable ecological progress through strategic investments.

While some hotels focus on technical or conceptual aspects, the SCHWARZWALD PANOAMA has deeply embedded sustainability into its corporate structure. With a 90% GreenSign certification score, the hotel is a model for energy-efficient construction, climate-friendly operations, and the development of sustainable cities and communities. These efforts are further bolstered by social initiatives and transparent reporting, such as the WIN Charter Baden-Württemberg and the German Sustainability Code.

The Lifestylehotel SAND on the Baltic Sea is also taking a forward-looking approach. Through the “SDG Scouts” project, young employees are actively involved in developing new sustainability ideas. Special training courses enable these employees to independently implement projects and act as ambassadors for the 17 goals. Through this project, the hotel primarily addresses Goals 4 and 16, "Quality Education" and "Strong Institutions and Participatory Processes," respectively. These young professionals become multipliers of a new corporate culture, demonstrating that sustainable change can succeed when people have a say.

The Hotel Luise in Erlangen goes beyond traditional measures as well. Its “Wall of Change” showcases projects that are specifically linked to the 2030 Agenda. Here, SDGs 4, 13, and 17 are implemented through educational offerings, consistent climate protection in everyday operations, and cooperation with regional and international partners. Additionally, the hotel incorporates the Inner Development Goals (IDGs), which promote personal skills such as mindfulness, empathy, and responsibility. This creates a bridge between external transformation processes and the inner attitude that enables their success.

The “ADLER for Planet” sustainability program is implemented in all ADLER Spa Resorts & Lodges and covers a wide range of topics, from promoting biodiversity (Goal 15) to preventing waste and using renewable energies (Goal 7). Particular emphasis is placed on resource-efficient water management and the sustainable procurement of regional and seasonal products. Transparency is central to the program: progress is regularly published and made visible to guests and employees alike. ADLER for Planet is also committed to social responsibility through fair working conditions and environmental education.

The Naturresort Gerbehof on Lake Constance pursues a consistent sustainability policy that, while not explicitly linked to the SDGs, is consistent with many of them. Thanks to a photovoltaic system and miscanthus cultivation for hot water, the hotel is energy-self-sufficient and efficiently supplies itself with water from its own sources and cisterns. The Economy for the Common Good (ECG) balance sheet transparently documents the resort's ethical, social, and ecological commitment. Additionally, the resort's sustainable orientation emphasizes health: special offers promote the well-being and mental and physical health of guests.

The Klosterhof – Alpine Hideaway & Spa in Bavaria is a pioneer in sustainable hospitality. As the first German hotel to receive the EU Ecolabel, it meets numerous standards closely aligned with the SDGs. Long-term partnerships, ecological architecture, and forward-looking resource management exemplify the hotel's commitment to ecological, social, and economic sustainability. Energy-efficient building technology, renewable energies, and a comprehensive waste prevention strategy are just as much a part of this concept as sourcing regional food and supporting social projects, such as mountain rescue services. Thus, the Klosterhof combines environmental awareness with social commitment and economic responsibility.

Taking Responsibility – For a Better Future in Tourism

The examples demonstrate that the individual sustainability measures implemented by Green Pearls® accommodations actively promote sustainable global development. From climate protection to fair working conditions to local value creation, each hotel is doing its part to ensure a better future. The SDGs are not just a checklist; they are a guide and motivation to question existing processes, implement new ideas, and live up to our responsibilities consciously.

All properties share the understanding that sustainable development means more than just being environmentally friendly. It encompasses a mindful approach to people, resources, energy, and knowledge. It also proves that the 17 global goals are not just for discussion at the government level but can be put into practice. In the kitchen. In architecture. In the team. It is also evident in every conversation with guests who want to make a difference.

Tourism is one of the largest and fastest-growing industries worldwide. Despite growing awareness of environmental and climate protection, however, the tourism industry often falls short of sustainability expectations. Many people claim they want to travel more sustainably, but the reality looks different: the number of air trips is increasing, CO₂ offsetting is controversial, and sustainable booking options are rarely used, even when available. But is it solely the travelers' fault? Are there too few sustainable providers and accommodations? Or is it a structural and political problem? Who is to blame for the lack of sustainability in tourism?

Desire and Reality – a Growing Discrepancy

In 2024, the number of people traveling for stays of five days or more reached an all-time high of over 56 million. Similarly, vacation travel spending rose to a record high of over €90 billion. A total of 68 million extended trips were recorded, with foreign destinations accounting for 76% of the market and remaining the most popular. Meanwhile, the 2024 FUR Travel Analysis (funded by the German Federal Ministry for the Environment) reveals a growing awareness of sustainable travel:

• Forty-eight percent of Germans want environmentally friendly offerings.
• Sixty-two percent value socially responsible experiences..

There is a significant discrepancy between these claims and actual behavior:

• Only 11% of booked trips were for offers with a sustainability label.
• CO₂ compensation was used for just 5% of trips.
• Sustainability was the decisive factor in only three percent of cases.
• Air travel reached a new high in 2023, accounting for 47% of trips.
• More environmentally friendly alternatives, such as rail and bus travel, accounted for a combined total of four billion kilometers traveled. In contrast, people traveled over 95 billion kilometers by air.

Responsibility is Multifaceted

One thing is certain: sustainable tourism will not fail because of one entity. The system is too complex, with many decision-makers and factors influencing it: tourism companies, guests, political guidelines, and industrial practices. In this newsletter, we explore the issue of responsibility from various perspectives and feature insights from the Green Pearls® accommodation network.

Providers – between Ambition and Adaptation

Although tour operators and hoteliers are aware of their responsibility, the pressure to survive economically remains high. Alexandra Huber, the owner and managing director of Hotel My Arbor in Brixen, South Tyrol, sums it up: "Tourism companies have a great responsibility. Economic pressure or the expectation of high profits often prevents the full implementation of sustainable measures.” Christian Lechner from OLM Nature Escape sees differences in hoteliers' attitudes: "Some entrepreneurs develop sustainable offerings with conviction, while others only offer what the majority demands. Unfortunately, the latter still dominates." José Koechlin, founder of Inkaterra Hotels in Peru, points to structural weaknesses.

Hotels that are sustainably managed, such as those in the Green Pearls® network, benefit from a positive perception of sustainability because they are seen as responsible, forward-thinking, and innovative. This enhances their profile and gives them a competitive advantage. However, without binding guidelines, greater demand from travelers, and targeted incentives, sustainable tourism will remain an ideal for a select few rather than a widespread reality.

Politics: Full of Potential, but Lacking Effectiveness

A study conducted by Booking.com in 2025 found that 36 percent of German travelers believe the government has the greatest potential to mitigate the negative effects of travel. Additionally, 43 percent believe that travel service providers can contribute to environmental protection through concrete measures. However, binding regulations are largely lacking. Stefan Bode, the managing director of SCHWARZWALD PANORAMA, calls for significantly more initiative: "Politicians must create a framework and promote innovation; otherwise, sustainable tourism will remain a niche topic." Alexandra Huber of My Arbor shares this view, advocating for clear legal requirements, subsidies, and targeted programs.

Although politicians can promote sustainable tourism development, there is a lack of consistent implementation. Despite growing expectations and demands, clear guidelines, financial incentives, and strategic control are still lacking.

Travelers – Well-Intentioned, but Inconsistent Actions

Many people want to travel sustainably, but still book conventional products or fail to offset their carbon emissions. There is a lack of simple, credible, and understandable offers, as well as a lack of confidence that their actions will make a difference. According to the Booking.com study, 59% of respondents said they wanted to travel sustainably. However, upon further inspection, it becomes clear that sustainability was the deciding factor for only 4% of those who booked – a significant discrepancy.

Additionally, 27% of respondents believe that climate change is irreversible and their decision will not make a difference. Another 27% consider the threat of climate change to be less serious. Rising costs further push sustainability down the agenda: 72% say price has the greatest influence on their travel plans.

Ursula Wagner from Naturresort Gerbehof points out this double standard: "Many people promote sustainability, but then fly off on vacation anyway. They put their values on hold." Alexandra Huber (My Arbor) also encourages travelers to consciously choose sustainable options, even if it means paying higher prices.

Although awareness exists, travelers are often inconsistent when making concrete decisions. Greenwashing, higher prices in some cases, and a lack of clear, straightforward options are slowing down implementation due to a lack of trust. For sustainable tourism to be more than just lip service, there need to be better offers and clear, comprehensible communication of these offers. Travelers also need to be willing to question their individual comfort zones.

Greenwashing in the Small Print

Another obstacle is the lack of transparency. There are over 200 different sustainability labels in the tourism industry worldwide that take a wide variety of criteria into account. Many providers advertise superficial "green measures" without implementing any substantial changes, a practice known as greenwashing. Stefan Bode (SCHWARZWALD PANORAMA) warns, "Progress is being hampered by greenwashing. Travelers lose trust and can no longer recognize genuine sustainability." According to Booking.com, 64% of travelers want uniform sustainability certifications across all booking portals. It must become easier to book sustainably.

Hope and Chances: Change is Possible

Despite the challenges, the latest Booking.com study shows that an increasing number of travelers are having positive experiences with sustainable offerings and discovering new perspectives. Travelers feel like the “best version of themselves” when they travel sustainably, value authentic and local activities, prefer to get around on foot, by bike, or via public transportation, and are even inspired by sustainable measures taken on vacation to improve their everyday lives. These figures are encouraging. Sustainability on vacation is not about sacrifice; it is an opportunity to travel more consciously and enrichingly.

Shared Responsibility – No One to Blame, Many Involved

Individuals cannot achieve sustainable tourism on their own. This attitude is clearly expressed by the Hotel Korinjak in Croatia.

The Spiss family, owners of Summit Lodges Pfunds, shares this sentiment: "Consumers and businesses are equally responsible." Marion Müller, owner of Lifestylehotel SAND, adds that her hotel serves as a role model: "We are creating a microcosm that aims to inspire guests, communities, and the industry. We want to educate through transparency, communication, and our standards.“

Many businesses and initiatives are already promoting a new form of travel, demonstrating that sustainable tourism is more than a passing trend—it's a shared responsibility with a future. However, a level playing field requires legal frameworks, targeted support, and mandatory labeling of sustainable offerings.

However, the industry itself can contribute greatly as well: when sustainable options are visible, tangible, and easily accessible, they provide a decisive impetus. Courageous pioneers who embrace sustainability as a way of life are setting new standards in this area. Green Pearls® supports these pioneers by providing clear sustainability criteria and working with its partners to promote greater transparency. Only through cooperation and joint commitment can change succeed. Sustainability in tourism should not be relegated to the fine print, rather, it should become a visible and tangible standard. This does not require assigning blame, but it does require actors who take responsibility.

Tourism is more than an economic factor: if properly organized, it can promote understanding between cultures, break down prejudices, and facilitate peaceful encounters across national, religious, and social boundaries. In times of increasing geopolitical uncertainty and social division, travel in its best sense also contributes to international understanding. It is therefore all the more important to ensure these exchanges are fair, respectful, and sustainable.

So, What Can Be Done to Involve Local People, Avoid Conflict, and Promote More Sustainable Tourism?

Industry experts Günter Ihlau and Wolfgang Isenberg published their program “Tourism Criticism as an Opportunity: 10 Points to Promote the Acceptance of Tourism” in July 2024. It responds to the growing criticism of mass tourism with concrete proposals. These include the involvement of local stakeholders in planning processes, more equitable economic distribution, the strengthening of regional culture, and investment in sustainable infrastructure. Rather than focusing on short-term profit, the report emphasizes long-term social and environmental sustainability. Among other things, respectful, equal dialogue plays a central role, combined with clear actions that serve the common good.

Tourism as an Opportunity: New Approaches Instead of Total Renunciation

As one of the main players in the tourism industry, hotels hold a key position in a sustainable tourism strategy. They can be part of the problem or part of the solution. Green Pearls® accommodations, a network of sustainable pioneers around the world, show how responsible tourism can be put into practice: with a holistic, sustainable approach that accounts for the environment, local communities, and guests. The goal is not just to be a host, but to be seen as an active part of the region.

South Tyrol: A Model Region for Sustainability and a Tourist Magnet

In South Tyrol, where overcrowding is a problem, several Green Pearls® hotels are positioning themselves as a conscious alternative to mass tourism. My Arbor in Brixen sees itself as a refuge in the midst of nature. Hotel manager Alexandra Huber explains: "We believe hotels have a great responsibility to counteract the negative consequences of tourism through energy-efficient construction, regional sourcing, and waste avoidance, but also through social commitment." The hotel works with local partners, supports local initiatives, and raises guest awareness of environmental and cultural issues. For Huber, one thing is certain: "Sustainable solutions can only be found through close cooperation with the South Tyrolean region as a whole."

Another example is the OLM Nature Escape eco-aparthotel, which focuses on renewable energy and quality tourism. It aims to encourage longer stays and spread out travel periods. "In a few years, you'll have to book twelve months in advance," envisions owner Christian Lechner with a wink. Sustainability does not mean sacrifice here, but exclusive quality. The architecturally visionary building is energy self-sufficient, uses natural materials and circular processes, and offers a conscious experience of nature in harmony with the environment and the region.

A more sensitive issue recently affected the vegan sister hotels LA VIMEA in Naturns and Paradiso Pure.Living on the Seiser Alm. Both are known for their consistently sustainable approach. After a tragic incident in which a bear fatally injured a jogger in Trentino-Alto Adige and was subsequently killed, animal welfare organizations called for a boycott of the region. The two hotels were also contacted and criticized by guests. "We understand our guests and share their concerns about the treatment of wild animals," said Marketing Manager Anna Chuvina. "Our response is to make our operations even more sustainable and animal-friendly, and to actively involve our guests in this approach." Both LA VIMEA and Paradiso Pure.Living are completely free of animal products and committed to a plant-based, conscious lifestyle.

Close Cooperation in the Black Forest

The SCHWARZWALD PANORAMA in Bad Herrenalb, a relatively quiet region, is currently working on its first Common Good Balance Sheet. Manager Stephan Bode emphasizes: "We see it as our responsibility to make our activities not only ecologically sustainable, but also socially sustainable." The report is being prepared in collaboration with the University of Heilbronn. It aims to create an ethical balance between economic success and benefits for the community. Although Bad Herrenalb is currently rather affected by "undertourism", the focus is on exchange with local authorities, associations, and the regional economy. Here, sustainability also means transparency, for example, by regularly informing guests about current offers and measures from the hotel itself and local companies.

Overtourism in Austria

Hotels in the Tyrolean Alps are also confronted with the effects of mass tourism, such as increased traffic and air pollution. The Biohotel Grafenast offers a conscious alternative. "Gentle tourism is a matter of course here," is Peter Unterlechner's succinct but firm statement. Sustainability is not just a concept but part of everyday life: 100% green electricity, conscious use of resources, and no plastic in favor of environmentally friendly alternatives. The kitchen uses only certified organic food from the region. In addition, the hotel is actively involved in nature conservation and socially just development.

The Summit Lodges in Pfunds are also calling for a radical rethink. "We have to see tourism as an individual experience again and not as mass processing," demands host Marco Spiss. Dumping prices and cheap offers harm nature and the local population. Sustainability also means fair prices and treating people and the environment with respect. Spiss emphasizes that tourism is essential for the Tyrolean economy, but short-term special offers and corporate interests lead in the wrong direction. The negative consequences are mainly felt by the locals and nature. The Summit Lodges, therefore, focus on nature-oriented design and authentic experiences.

More Tourists than Locals at the Baltic Sea

A change of scene to the coast: The Lifestylehotel SAND in Timmendorfer Strand, Germany, has to contend with heavy daytime tourism, especially during the summer months. Manager and owner Marion Muller wants to actively contribute to finding solutions: "Sustainable tourism can only succeed through cooperation, especially in places with high visitor numbers." The town depends on tourism, and with it comes responsibility: tailor-made offers, fair local taxes, and conscious cooperation between all parties involved. The hotel is involved in environmental projects, cooperates with local partners, and takes joint responsibility for cleanliness and quality of life. With regional cuisine, resource-efficient management, and architecture made from natural materials, the hotel demonstrates how mindful tourism can succeed even in high-traffic locations.

Social and Forward-Thinking

At The Pavilions Himalayas – The Farm in Nepal, tourism is only considered sustainable if it respects the local way of life. The hotel works closely with the community, promoting traditional crafts and investing in education and health. Keemala in Phuket, Thailand, demonstrates a similar understanding with its environmentally friendly operations, active community involvement, and efforts to educate guests. The goal is a harmonious coexistence of tourism and culture as complementary rather than competing forces.

Sustainability as a Model for the Future of Tourism

Tourism is here to stay – as an expression of our longing for other cultures, an economic factor, and a source of personal enrichment. However, new approaches are needed to remain welcome in the future: quality over quantity, and a greater responsibility and respect. Green Pearls® accommodations show that this is not a contradiction to economic success, but rather a model for the future. They demonstrate that sustainability begins with listening and does not end with organic coffee and solar power. It encompasses social justice, a commitment to regionalism, and a sincere effort to be good hosts to travelers and the people who live there.

In this newsletter, the GreenSign Institute reflects on the year 2024 and gives a voice to hoteliers who are already on the path to sustainability. The message is clear: there is no need to wait for the perfect sustainable concept to get started. Every step counts. Starting the GreenSign certification process can be the first step toward positive change – for business and for the environment.

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Sustainability as an Opportunity for Hoteliers

The requirements for sustainable business practices are becoming increasingly clear and precise. The EU has plans for stricter regulations on sustainability certification starting in 2025, and the hotel industry must also prepare for new regulatory requirements. These changes present a chance for hoteliers to position themselves as leaders and gain a competitive advantage.

There are many opportunities in the hospitality industry to gradually implement sustainability. However, one thing that is often missing when taking the first step is a clear plan or support. Not so with GreenSign on hand: With a structured certification process that is transparent and understandable from the start, the GreenSign Institute provides a clear framework for sustainable development. The process should not be seen as a one-time event but as a continuous learning and development path.

Suzann Heinemann, founder and CEO of the GreenSign Institute, points out: "Sustainability does not have to be perfect from the start. It is much more important to take the first step and move in a clear direction. Every small step forward counts and brings us closer to our goal of protecting our environment and creating a future worth living." This philosophy is not an empty promise, but rather an invitation to all who are still hesitant to embark on the path of sustainable transformation.

Practical Experience: Positive Synergies through Certification

For many hoteliers, starting the certification process not only has a positive impact on their environmental footprint but also on their corporate culture and operations as a whole.

Marie Krause, operations assistant at Urban Nature St. Peter-Ording, points out: "The certification process creates a lot of synergies. All teams are working intensively on sustainability in their areas. The resulting awareness is an important milestone for future-oriented management – something all employees can feel and that benefits every guest journey." Through the intensive exchange that has taken place as part of the certification process, employees have developed a deeper understanding of sustainable practices, which has positively affected cooperation and the working atmosphere.

Georg Raudaschl, Sustainability Manager at Classic Hotel Collection GmbH, is also convinced of the importance of sustainability certification: "Just as I regularly go to the doctor to check my health, I want to make sure that our hotels remain 'healthy' in the long term. With GreenSign, we perform this check-up for each of our hotels. It evaluates the status quo and together we develop how we can live and experience sustainability even more". The medical check-up analogy is appropriate: sustainability is not a one-time process, but an ongoing journey that needs to be reviewed and adjusted regularly.

Sustainability 2025: A Journey that never ends

GreenSign is not just about getting a certificate. Rather, the team's goal is to motivate the hotel industry to move to a more sustainable and future-oriented level. The path to greater sustainability is a long-term process that does not produce perfect results immediately but makes a valuable contribution to environmental protection through continuous improvement. For hoteliers, this means not waiting until everything is perfect but acting now, getting started, and continuing to evolve.

For those striving for change in 2025, GreenSign certification is the ideal way to officially document and raise awareness of sustainable practices and development. Each step matters.

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Motivation Kick for 2025: The First Step to Sustainability - GreenSign Certification.

2025 is the year of change - for the hotel industry and guests. The following playful "Sustainability Challenge" gives hotel organizations (as well as guests and the press) an initial orientation on how serious they are about sustainable practices and how they can approach GreenSign certification. The more "yes" answers a hotel collects, the closer it is to achieving GreenSign certification. This checklist is a motivating way to assess the status quo and plan the next steps toward sustainable development.

1. Energy & Resource Conservation – The Green Power Check

• Has the hotel already installed energy-efficient LED bulbs throughout the building?
  ✅ Yes, all lighting has been converted to LEDs.
  ❌ Not yet, but it is on the agenda.
   
• Does the hotel allow guests to change towels and linens only upon request?
  ✅ Yes, this option is actively offered.
  ❌ Not yet implemented but planned.
   
• Do you use renewable energy such as solar or wind power?
  ✅ Yes, renewable energy is used. 
  ❌ Not yet, but it is under consideration.

2. Waste & Recycling

• Does the hotel separate waste (paper, plastic, glass)?
  ✅ Yes, waste management is organized according to clear recycling guidelines.
  ❌ Not yet perfect, but there are improvement plans.
  
   
• Does the hotel use environmentally friendly packaging and products (e.g. cleaning and maintenance products)?
  ✅ Yes, sustainability is taken into account.
  ❌ Not yet fully implemented but on the radar.

3. Purchasing & Procurement

• Does the hotel prefer local or sustainably produced products (e.g. organic food and fair-trade products)?
  ✅ Yes, local and sustainable products are a priority. 
  ❌ Not yet on a regular basis, but it is a goal.
   
• Does the hotel use environmentally friendly cleaning agents and hotel products?
  ✅ Yes, all cleaning products are biodegradable and environmentally friendly. 
  ❌ Not yet, but we plan to change.

4. Communication & Transparency

• Does the hotel actively inform its guests about sustainable measures (e.g. on the website or in the room information)?
  ✅ Yes, sustainability is clearly emphasized in the communication. 
  ❌ Not yet systematically but planned.
   
• Does the hotel have a transparent sustainability strategy that is communicated to guests?
  ✅ Yes, the hotel has clear goals and communicates them openly. 
  ❌ Not yet transparent in all areas, but in progress.

5. Employees & Training – The Team for the Planet

• Does the hotel provide regular training for employees on sustainable practices?
  ✅ Yes, sustainability is part of the corporate culture. 
  ❌ Not yet in all areas, but in the planning stages.
   
• Does the hotel encourage creative ideas from employees to implement sustainable practices?
  ✅ Yes, employees can actively make suggestions. 
  ❌ Not yet formalized but planned.

Evaluation:

• 0-3 "Yes" answers:
  🌱 Small start, big potential! The hotel has a long way to go, but starting the path of sustainability is easy. Now is the perfect time to take the first green steps and choose GreenSign certification. Every step matters!
• 4-6 "Yes" answers:
  🌿 On the right track! You already have some sustainable practices in place. GreenSign certification could help deepen and broaden these efforts and enhance your hotel's credibility. 
• 7-9 "Yes" answers:
  🌍 More than ready for certification! The hotel has made significant progress. GreenSign certification is the next logical step to document these efforts and make them more transparent to guests. Congratulations!

About GreenSign

Since 2015, the GreenSign Institute has been developing sustainability standards for hotels and providing comprehensive support for their implementation. With over 900 certified companies in Germany and 18 other countries, GreenSign stands for environmental awareness, authenticity, and credibility in sustainable business practices.

Plant-Based Fine Dining Experience on the Alpe di Siusi

The OMNIA Plant-Based Restaurant will open on the Seiser Alm in South Tyrol on December 16, 2024. It is located right next to the Paradiso Pure.Living Vegan Hotel, for which Charami revised the culinary concept in March 2024. The vegan hotel's second restaurant was not designed as a hotel restaurant but as a restaurant for external guests.

6 Tables and 9 Courses

Reservations are essential to ensure a table, as OMNIA has only six tables for an exclusive atmosphere in the breathtaking setting of the Dolomites at over 2,000 meters.

Executive Chef Aggeliki Charami has created a unique menu for OMNIA with nine creative courses. 100% plant-based, surprising, and delicious, it showcases the range of plant-based cuisine. Classic was yesterday, now it's time for a taste of tomorrow.

If you have any questions or need additional images, please contact us directly: press@greenpearls.com

*CIN-Codes for Italian Hotels

Paradiso Pure.Living Vegan Hotel: IT021019A16MFGOUCR

Regional Added-Value and Cultural Preservation

Sustainable hotels are guardians not only of the environment but also of local culture. They work with local communities to create jobs, promote traditional crafts, and preserve cultural heritage. This collaboration ensures that local traditions are kept alive, creating authentic experiences for guests.

One example is the OLM Nature Escape* in South Tyrol, which works closely with the Sägemüllerhof social cooperative (Demeter). The hotel purchases many of its products from this neighboring business and also provides financial support. It also offers its team social benefits such as health checks. In this way, it underlines its holistic responsibility towards the community.

The Relais del Maro* in Liguria is proof of how strong the link between a hotel and its surroundings can be. The Scalambrim family designed the hotel as an Albergo Diffuso, a concept that involves restoring several old family homes scattered throughout the village and opening them to guests. Through this unique hotel concept, guests can experience the charm of a typical Ligurian village and immerse themselves in the history, culture, and traditions of Borgomaro. The family has been tied to the village for generations – and continues its legacy in an authentic way. In this way, the village is strengthened and its culture preserved.

Vacation for Everyone

Several hoteliers in the Green Pearls® network have taken it upon themselves to help people in difficult circumstances. With programs that enable disadvantaged families to take a vacation, they offer not only relaxation but also precious moments of happiness, relief, and hope.

For example, the Hotel Weihrerhof* cooperates with the South Tyrolean children's cancer charity Peter Pan. The hotel offers families with children suffering from cancer a free vacation in the off-season to give them a break from the often stressful daily routine. This time is especially valuable for siblings.  

Hotel Klosterbräu in Seefeld is an active member of the Global Family Charity Resort e.V. initiative. An organization dedicated to providing vacations for families in need. The Klosterbräu offers a free vacation to families who would otherwise not be able to afford one due to difficult circumstances. This support goes far beyond a simple vacation experience. It gives families strength and hope for their daily lives. Similarly, the Biohotel Grafenast in Tyrol and the Hotel SCHWARZWALD PANORAMA are involved with Global Family and offer families a carefree vacation in the middle of nature.

Stronger Together: Taking Social Responsibility for the Team

Sustainable hotels care not only about their guests and the environment but also about the well-being of their team. Through targeted programs and social offerings, they not only promote professional development but also create a supportive environment that improves the daily lives of employees.

The HUBERTUS Mountain Refugio in Balderschwang is a pioneer in this regard. By providing affordable housing within a 2-kilometer radius, the hotel offers its employees the opportunity to live close to where they work. This project not only shortens the commute (and thus the working day) but also makes an important contribution to sustainability by reducing traffic.

Other notable examples are the ADLER Resorts & Spas, which include the ADLER Lodge RITTEN* and the ADLER Spa Resort SICILIA. They offer their nearly 65 employees not only attractive compensation and working hours but also specially subsidized apartments and housing to ensure a stress-free living situation. The Italian hotel group also attaches great importance to the professional and personal development of its team and offers regular training courses. With initiatives such as these, ADLER Resorts & Spas shows how social responsibility is also practiced within its team.

Guests are Part of the Change

Volunteer programs and creative giving models directly engage guests in positive change and give them the chance to become part of it.

The Naturresort Gerbehof is doing this in the form of a fundraising campaign. The hotel donates four euros a day to the Sternenland children's project of the Stiftung für Gesundheit in Taubenheim, Germany, when guests waive the daily room cleaning service. There, children up to the age of five are treated free of charge using the Philippi method. In this way, guests help to ensure that the youngest receive the support they need. It is a simple but effective way to do good.

Klosterhof - Alpine Hideaway & Spa also proves that guests can make an important contribution to supporting social projects by choosing whether or not to have their rooms cleaned. The hotel donates the money collected to the local mountain rescue service and its important work in the Bavarian Alps. In this way, Klosterhof guests indirectly ensure the safety and protection of the alpine community.

Long-term Social Impact of Sustainable Projects

Social projects implemented in sustainable hotels often offer much more than short-term relief. They lead to profound, long-term change and promote the autonomy and independence of the communities they support.

Hotel Luise in Erlangen is an example of such a long-term and multi-faceted commitment to sustainability. In 2022, the hotel planted a microforest to increase biodiversity and improve the quality of life in the neighborhood. This forest is continually maintained and expanded. The positive effects on biodiversity and microclimate are already noticeable. The hotel has also installed a vending machine with regional, organic, and fair-trade products to supplement the local supply for residents, as there are few supermarkets in the immediate area. Working with the Center for Independent Living, the vending machine was designed to be accessible to people with disabilities. Food from the vending machine that is about to expire is used for breakfast at the hotel to reduce food waste. Projects like this have a lasting and positive impact on the community and daily life in the area.

Another example of the long-term impact of social projects can be found at the NGO Smiling Gecko's FARMHOUSE resort, where chef Mariya Un Noun has had an inspiring career. Growing up in Cambodia and originally without access to formal education, Mariya's passion and ambition for the culinary arts helped her work her way up the ranks. Under the guidance of renowned chefs such as Andreas Caminada and Peter Knogl, she developed her skills and became the first Cambodian chef to receive international recognition for her cuisine.

At FARMHOUSE Smiling Gecko, she uses her talent to delight and inspire guests, as well as to educate local youth and provide them with opportunities for the future. The Smiling Gecko Project supports rural communities by promoting education, employment, and sustainable agriculture. The goal is to create long-term prospects and alleviate poverty through holistic development projects. As chef, Mariya plays a vital role in promoting self-employment and career opportunities for disadvantaged communities.

Donations and Sponsorships

Many sustainable hoteliers are not only involved locally but also support international and charitable organizations through donations and sponsorship programs. These initiatives make it possible to have a positive impact beyond one's region, benefiting global and local communities alike.

For example, SCHWARZWALD PANORAMA collects bottle caps, which are recycled by the BlechWech organization. The proceeds from the recycling process go directly to SOS Children's Villages, specifically to a mother-child clinic in Somalia. This simple but effective initiative combines environmental protection with social commitment.

The CERVO Mountain Resort in Zermatt also supports various charitable projects. The hotel currently donates 10% of its water sales to WIR (Water is Right) to fund wells in remote regions of India and it offsets its CO₂ emissions by donating to MyClimate, an organization that promotes social and sustainable projects worldwide. In addition, the hotel supports local associations in Zermatt and provides them with presentation opportunities at events. Since 2023, CERVO has also offered its employees the opportunity to actively participate in the design of sustainability projects through its internal Sustainable Ambassador Program.

Sustainable Hotels as Drivers of Positive Change

The activities of sustainable hotels promote social justice and improve the quality of life in local and global communities. The examples presented here show how well-designed social projects not only benefit local communities but also the hotels themselves by providing an enriching experience for their guests.

This win-win situation strengthens social cohesion and fosters a sense of community that can bring long-term benefits to all involved, such as increasing the acceptance of tourism in the region. The members of the Green Pearls® network set the standard for a future-oriented travel and vacation culture that benefits guests and locals alike.

*CIN-Codes for Italian Hotels

• ADLER Lodge RITTEN: IT021072A1QCJQTLUQ
• OLM Nature Escape: IT021017B4CPKU6WK9
• Relais del Maro: IT008010A1NIWKHTTF
• Hotel Weihrerhof: IT021072A1L46PNBHX

What are the EmpCo and Green Claims Directives? An Overview

Both the Empowering Consumers for the Green Transition Directive (EmpCo Directive), which is already in force, and the Green Claims Directive, which is currently being negotiated, aim to increase the transparency of environmental claims for consumers and force companies to use environmental claims in advertising only if they are verifiable and accurate.

The EmpCo Directive prohibits the use of certain general claims in advertising unless they are backed up and substantiated by specific services. Examples include 'environmentally friendly' or 'green'. Similarly, sustainability labels that are not issued by official, state-recognized, or EU-recognized certifiers and that cannot demonstrate the existence of a certification system are also prohibited. In addition, it will no longer be possible to use environmental claims for the whole product or company if they refer to only one aspect of the product or company. There are also much stricter rules on advertising using the term 'carbon neutral', which will be discussed in more detail later in this article.

While EmpCo has been adopted, the Green Claims Directive is currently being negotiated in the so-called trilogue between the European Council of Ministers, the European Parliament, and the European Commission. This directive sets out the minimum requirements for the claims required by EmpCo, including scientific verifiability and external verifiability. It covers specific claims such as 'packaging made from 30% recycled plastic' or 'CO₂-neutral transport' and aims to ensure that consumers can reliably verify such claims.

Impact on the Tourism and Hospitality Industry

The new guidelines will also have an impact on tourism, in particular on sustainable businesses and accommodation. In the future, sustainable hotels and holiday homes will have to ensure that their sustainability promises and claims (on environmental performance) are in line with the guidelines, i.e. that they are verifiable. This means:

• All environmental claims must be based on scientific evidence that is accessible to guests and interested parties. In addition, they must not be misleading.
• Environmental claims can only be made if they are complete and accurate.
• Anyone who wants to call themselves 'sustainable' (or similar) must be certified by an independent testing body on EU-level or one that has been approved by the EU.
• Labels and certifications must be transparent, verified by third parties, and regularly reviewed.
• Environmental claims for advertising purposes must be certified by the above-mentioned external and accredited testing bodies BEFORE publication.

Example: Naturhotel Outside in Matrei in East Tyrol, Austria

The Naturhotel Outside has been committed to sustainability since 1996 and has been awarded both the Austrian and EU eco-labels. It relies on regional food, energy-efficient technologies, and the use of renewable energies. Water and waste management are just as important as reducing CO₂ emissions. In addition, the hotel promotes regional economic cycles and offers its guests environmentally friendly mobility solutions such as a shuttle service and a guest card for free use of public transport. Home-made products such as bread and lemonade round off the sustainable concept. Every two years, the Ganzer family publishes a comprehensive sustainability report outlining the milestones achieved as well as future projects and goals.

Heavy fines and sanctions are to be imposed on violators to force companies to comply with the directive. Micro-enterprises are exempt from the rules to protect small and local suppliers. This will affect not only accommodation within the EU but also international accommodation which clearly targets EU citizens with its advertising.

The EmpCo and Green Claims Directives therefore pose significant challenges for both hoteliers and established certifiers who must now seek EU accreditation to continue to operate.

New Sustainability Communication: More Transparent, more Scientific, and more Credible

Although the guidelines may sound challenging at first, Green Pearls® Founder Stefany Seipp sees them as a great opportunity. In the long term, they will strengthen the position of truly sustainable hotels and make it easier for people to choose genuine eco-friendly options.

The Green Claims Directive is still under negotiation. However, it is fairly clear which claims will be affected, namely:

• Any claim that promises a neutral, positive or reduced environmental impact
• All claims relating to the entire life cycle of the product (even if they only apply to a partial aspect)

However, this does not have any effect on:

• Information already covered by existing EU legislation. This includes the EU Ecolabel.
• Information about certified organic products.

Example: Klosterhof - Alpine Hideaway & Spa in Bayerisch Gmain, Germany

The 4-star superior Hotel Klosterhof – Alpine Hideaway & Spa in Bayerisch Gmain has pursued a comprehensive sustainability concept from the very beginning. In 2022, it became the first hotel in Germany to be awarded the EU Ecolabel. Key measures include sustainable construction, energy efficiency, promotion of e-mobility, water-saving technologies, and waste avoidance. Its guests are actively involved in sustainable initiatives such as the Green Choice program, which allows guests to donate to the mountain rescue service by choosing not to have their rooms cleaned. The hotel also uses local and natural products in the spa and kitchen and actively promotes good relations with the local residents. When asked why he and his wife decided to pursue EU Ecolabel certification, owner Dr Andreas Färber said: "The EU Ecolabel is not well known in Germany. In Austria, however, it is, and we have always looked across the border. The second reason was that there are many labels on the market and the EU Ecolabel has a high level of credibility among them.”

Can I still say, "Climate Neutral"?

The terms "climate-neutral", "climate-positive" or "CO₂-neutral" have been the subject of much criticism and almost regular legal action. Just recently, the German Federal Court of Justice made it clear that the term "climate neutrality" cannot be used in advertising if it is achieved solely by offsetting emissions. Reduction measures are much more important.

With the EmpCo Directive, the term may no longer be used in advertising, as the Directive stipulates that advertising with (solely) greenhouse gas emission offsets is not permitted.

Example: Hotel Luise in Erlangen, Germany

Hotel Luise follows a sustainable concept with more than 270 implemented measures. These include the use of recyclable materials, energy-efficient construction methods, and the collection and use of rainwater. It also uses renewable energy sources such as photovoltaics. The holistic concept is underlined by the natural design of the garden, a Japanese micro-forest, and a commitment to social justice. The hotel has received numerous awards, including the EU Ecolabel, and is a pioneer in the (city) hotel industry with creative ideas and innovative approaches.

For some time now, the Hotel Luise has decided to only rarely use the term “climate-positive” and does not actively advertise with it, although they are certified as such by Viabono. “For us, the first step is always to reduce greenhouse gases as much as possible,” explains Laura Heufelder, Marketing Manager at Hotel Luise. "We do this through our numerous sustainability measures (see Wall of Change). Offsetting is only the final step." To reduce CO₂, good monitoring is essential to see whether the implemented measures are working, Heufelder continues. She and the entire hotel team welcome the new EU directives. “Sustainability promises must become more transparent and understandable for consumers,” she says, adding that they see no problem with this for themselves: transparent communication is something, they care about deeply anyway.

Clear Benefits for Travelers thanks to the EU Directives

As Stefany Seipp suggests, both guidelines will make it easier for travelers to identify truly sustainable travel and accommodation. They also have the potential to reduce the uncertainty surrounding sustainability and environmental claims that have prevailed in recent years and help rebuild trust in such claims. This will hopefully reduce the gap between 'wanting to travel sustainably' and 'actually making sustainable travel choices' that has been documented in numerous studies (most recently in a study by booking.com 2024 and the latest travel analysis by the German Research Association for Tourism and Travel).

Our Conclusion: A Step towards a Sustainable Future for Tourism

The new EU directives are decisive steps towards a more sustainable tourism and hospitality industry. Even if the strict, quite demanding, and also expensive requirements (keyword: certification) may initially lead to a decline in honest (but not certified) environmental statements due to uncertainty or financial situation, we at Green Pearls® are convinced that truly sustainable businesses and accommodations will benefit. In a competitive environment where more and more people are considering sustainability in their travel choices, they can differentiate themselves with concrete statements and actions and integrate these into their communications. For travelers, the benefits are obvious: more clarity and certainty when choosing sustainable travel options. And, hopefully, an incentive to choose sustainable accommodation more often.  

Environmental, Social, Economic - True Sustainability Requires all Three

Green Pearls® specializes in supporting sustainable accommodations and destinations that not only take responsibility for the environment but also protect cultural heritage and strengthen the community. These hotels and vacation rentals directly create jobs and indirectly stimulate local economies. They source products from local producers, work with local artisans, and make the region attractive to visitors. This leads to a revitalization of rural communities and improved infrastructure that also benefits locals. Well-maintained hiking and biking trails, well-maintained town centers, and a wide variety of dining options would be unthinkable in many villages without sustainable tourism.

For guests, staying in sustainable rural hotels offers the opportunity to gain an authentic insight into village life and enjoy the benefits of rural living. Slowing down, being in direct contact with nature, and experiencing local traditions provide a counterpoint to the hustle and bustle of everyday life. Many guests report a real sense of rejuvenation from a (sustainable) rural holiday. Sustainable hotels and hospitality businesses therefore not only contribute to the preservation of villages but also create valuable recreational spaces for city dwellers. They build bridges between urban and rural lifestyles and make an important contribution to balanced regional development. 

Different Concepts, one Goal: Sustainable Development and a Relaxing Vacation

Interaction between the village community and the tourism industry can take many forms. For instance, the Alberghi Diffusi concept in Italy, where several vacant buildings in the village are used as decentralized hotel rooms, has proven to be a successful model for revitalizing historic town centers. It prevents the deterioration of old buildings and brings new life to the village community. Let us now look at the following examples of how villages and tourism can live in harmony. 

Historic Revival in Borgomaro, Italy

Borgomaro is an impressive example of how historic buildings can be used for tourism and how the town can benefit from it. The Albergo Diffuso Relais del Maro* has contributed significantly to the revitalization of this small village. Three historic 17th-century houses were faithfully restored by the owning family and converted into 14 vacation apartments and a breakfast room. By using the vacant buildings as decentralized hotel rooms, they have not only preserved the valuable building structures but also brought new life to the village center. Here, guests can experience authentic Italian village life, enjoy local products, and explore the picturesque surroundings. The integration of the hotel into the village also encourages direct interaction between locals and visitors.

Sustainable Tourism in the Heart of the Black Forest

The SCHWARZWALD PANORAMA also demonstrates how sustainable tourism can revitalize an entire region. The hotel is actively involved in improving the local infrastructure for the benefit of both guests and locals. Well-maintained hiking and biking trails, cultural offerings, and a diverse culinary scene add to the region's appeal. Guests can enjoy regional specialties and recharge their batteries in nature. The hotel acts as an ambassador for sustainable tourism, inspiring other businesses in the region to follow suit.

Experience Nature and Village Life in the Rhön Region

In the Rhön, the "land of open spaces", the STURM makes a significant contribution to the sustainable development of rural structures. It actively supports small villages, farms, and local producers by purchasing their products, but also by visiting and purchasing recommendations that the hotel staff passes on to guests. Guests can start hiking and biking tours directly from the STURM, visit the local villages, and experience the unspoiled nature of the Rhön. Respecting the environment and encouraging dialog between locals and guests makes the region more cosmopolitan and attractive.

High-Quality Tourism in East Tyrol

Quality tourism is a top priority at Naturhotel Outside. The hiking and wellness hotel makes a significant contribution to the sustainable development of the region. Not only does it create jobs, but it also supports local producers and craftsmen and actively recommends the region's restaurants and mountain inns to its guests. Visitors experience the mountains of East Tyrol more intensely, enjoy regional specialties, and gain authentic insights into Tyrolean culture. The hotel also gives its guests a deep understanding of the importance of sustainability and inspires them to integrate these values into their everyday lives.

Quality of Life and Experiencing Nature in Allgäu

In Balderschwang, the HUBERTUS Mountain Refugio has not only contributed to the attractiveness of the region for tourists. More than 70% of the employees live within two kilometers of the hotel. The presence of the hotel supports the local economy and contributes to the vitality of the village. The town lives mainly from tourism. Accordingly, it is of existential importance to the community of Balderschwang. The family-run HUBERTUS offers guests the opportunity to experience the Allgäu nature, whether hiking, mountaineering, or winter sports. The large wellness area and yoga classes complete the natural experience.

Tradition and Sustainability in Warpe, Lower Saxony

The Eco Hotel Okelmann's in Warpe is a prime example of combining tradition with sustainability. The former country inn has been in the family since 1879 and is now in its fifth generation. With 16 individually decorated rooms, a yoga room, and a sauna in a converted shepherd's wagon, it offers guests a unique rural experience. The adjacent Heimatliebe Café and small concept store also contribute to the village's vitality. The operators actively encourage exploration of the surrounding area through bike tours and geocaching, benefiting both guests and locals.

Cultural Experiences in the Spreewald

Sustainable accommodations like the Strandhaus Boutique Resort & Spa in Lübben play an important role in tourism in the Spreewald. Also known as the Green Venice, the Spreewald is located approximately 100 kilometers south of Berlin. Since 1991, it has been recognized by UNESCO as a biosphere reserve. Although Lübben, with a population of about 14,000, is not a village, the hotel contributes to the revitalization of the entire Spreewald region. The lakeside café, which opened in 1930, was expanded in 2012 to include a hotel with 20 rooms and suites. With a spa, regional cuisine, and canoe and punt tours that start right outside the door, the resort combines tradition with modern comfort. It helps preserve the region's cultural heritage while promoting sustainable tourism.

Sustainable Tourism as an Engine for Development

Located in the rural region of Kampong Chhnang, approximately 65 kilometers north of Phnom Penh, the FARMHOUSE Resort sets a standard for sustainable tourism. As part of the Smiling Gecko Cluster Project, the hotel improves the living conditions of the rural community, provides training and employment, and creates and supports educational programs. Guests are given an authentic insight into rural life in Cambodia and actively contribute to the sustainable development of the region. From the on-site cheese dairy and other agricultural enterprises to traditional handicrafts, the Farmhouse offers a wide range of impressions and experiences that preserve cultural heritage. Particularly noteworthy is its commitment to children and young people, who are offered long-term prospects through schools and training programs. The FARMHOUSE demonstrates how sustainable tourism can bring real positive change to rural communities.

Sustainable Commitment makes Waves

The examples featured, from the Relais del Maro in Liguria to the Strandhaus Boutique Resort in the Spreewald, Germany, demonstrate the variety of approaches to sustainable hospitality. Whether through the revitalization of historic buildings, the promotion of local products and infrastructure, or by creating jobs, each of these hotels contributes to the (re)vitalization and sustainable development of its region in its own way. Overall, sustainable hotels act as a bridge between urban and rural lifestyles. They make an important contribution to balanced regional development and create valuable recreational areas that preserve cultural heritage while implementing forward-looking, sustainable concepts - thus also ensuring that rural areas and villages become and remain attractive places to live.

Learn more about the featured hotels on the linked websites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com.

*CIN-Codes for Italian Hotels

• Relais del Maro: IT008010A1NIWKHTTF

__________________________

Personalized Support on the Road to Certification

Even though studies such as the recent marketing study by the Nuremberg Institute (NIM), which surveyed around 8,000 consumers and around 800 companies, repeatedly show that transparent certification can significantly increase the credibility of a company's sustainability efforts, there are still concerns, especially among small and medium-sized companies. They fear that a certification process will be extremely expensive, far too complicated, and very time-consuming. These concerns, some of which are valid, prevent many companies from taking the important step of officially recognizing their sustainability efforts. This is where GreenSign comes in, encouraging companies to make meaningful changes, commit to environmentally and socially responsible and sustainable business practices, embrace them with joy and conviction, and communicate them to the outside world.

Since 2015, the GreenSign Institute has been helping companies in the hospitality industry move toward sustainable business practices and certification of their status through a process that has been intentionally designed to be simple, comprehensible, and efficient. GreenSign is committed to making certification as straightforward and practical as possible, without sacrificing thoroughness or credibility. This is not only of benefit to the businesses themselves but also to consumers, guests, and interested parties, who will find the GreenSign certification easier to understand and more transparent.

GreenSign Hotel is now one of the most well-known and trusted tourism certifications in the DACH region and one of the leading and most established providers worldwide. It is recognized by the Global Sustainable Tourism Council (GSTC) and will retain its validity and credibility even after the implementation of the Green Claims Directive.

The Certification Process: Effective and Transparent

The GreenSign certification process is divided into three clear steps that allow hotels, restaurants, and SPAs to assess and improve their sustainability practices in a structured way, without unduly disrupting their regular business operations. In addition, GreenSign provides businesses with a trusted partner to guide them through the certification journey, offering advice and support throughout the process.

A GreenSign certification is valid for three years. During this time, it provides transparent documentation and verified sustainability, enabling authentic and verifiable communication of a company's commitment to sustainability. For recertification, the certification process must be completed again, with an increased level of compliance desired. This ensures that certified companies continuously maintain and improve their sustainability standards.

Behind the Scenes: The Certification Process from a Hotelier's Perspective

Feedback from hoteliers who have recently undergone GreenSign certification provides an authentic insight into the certification process. They consistently describe the process as both challenging and rewarding. Sophie Redder of RIMC Hotels & Resorts Group praises the user-friendly system and the professional support provided by the GreenSign team. At the same time, she emphasizes the comprehensive nature of the certification. 

Mathias Terpe, manager of the Hotel am Schwanenhaus, also found the process "very professional and supportive" and emphasized the aspect of employee involvement: "Involving our employees in the whole topic of sustainability, climate protection, and corporate responsibility will give us many competitive advantages and a positive process optimization in the hotel." Jasmin Ohlendorf, General Manager of the Renthof Kassel, even describes the audit as a unifying element for the entire team. They conducted the audit together with the GreenSign team and involved all the hotel's department heads. This brought the hotel departments even closer.

Jan von Schaper from DEKRA Congresshotel Wart sees the certification as a "milestone in the company's history". He also describes the certification as an incentive to constantly question and improve. "Over time, we have delved deeper and deeper into many topics," he summarizes. For Darlene Schwabroch of SCHWARZWALD PANORAMA, the experience was "very inspiring" and she praises the meetings at eye level. She also emphasizes the thorough training of the auditors and says: "The last audit was attended by a trainee 'auditor-to-be' - this shows the commitment to training and preparing the auditors in the best possible way". Kay Wegener, Director of Sustainability at DSR Hotel Holding GmbH, summarizes his experience and that of many other hoteliers during the certification process as follows: 

Certification as Motivation

In summary, GreenSign certification offers hotels, restaurants, and SPAs a structured and effective way to assess, improve, and communicate their sustainability efforts. With a clear process, on-site validation, and a wide range of benefits, GreenSign helps them establish sustainability as an integral part of their business strategy. In a world where consumers, media, and business partners increasingly value sustainability, GreenSign certification positions companies as responsible and forward-thinking. It provides not only a competitive advantage but also an incentive to continue making a positive contribution to the environment and society.

Hotels often stand in direct contrast to disadvantaged communities, and the question of tourist responsibility is becoming increasingly relevant. The current debate on overtourism also focuses on ensuring that there is no cut-throat competition between locals and tourists and that local communities and the environment at the destination benefit from tourism in the long term. 

Sustainability is a broad concept that goes far beyond environmental protection. It also includes social aspects such as fair wages, integration, child protection, and the promotion of regional crafts. All three pillars of sustainability - environmental, economic, and social - must be treated equally to achieve truly sustainable development for regions and their communities.

Sustainable Best Practice Examples from the Hospitality Industry

In this regard, Green Pearls® hotels and resorts are leading the way. They are committed not only to environmental standards but also to social responsibility, both toward their employees and the local community. In this newsletter, we present examples of how a commitment to social sustainability can be successful.

The Pavilions Himalayas – The Farm in Pokhara, Nepal

An outstanding example of social responsibility in tourism is Pavilions Himalayas – The Farm in Nepal, which employs only local staff. They receive fair wages and educational opportunities. The hotel also supports a school for underprivileged children and supports local farmers by purchasing their products. With its own organic farm, the hotel contributes to sustainable agriculture and creates additional jobs in the region. An impressive example of how tourism, conservation, and social responsibility can go hand in hand in one of the world's poorest countries.

Keemala in Phuket, Thailand

Located in Phuket, Thailand, Keemala Resort sets a standard for environmental and social responsibility. It actively supports local charities and offers internships to students. Of particular note is the resort's work with a foundation that teaches English to underprivileged children. In addition, local artisans and producers are supported by using their products in the interior design of the villas and offering them for sale. The resort places a high value on the training and development of its employees and offers regular training to support their professional development both inside and outside the resort.

Klosterhof - Alpine Hideaway & Spa in Bayerisch Gmain, Germany

The Wellnesshotel Klosterhof in the Bavarian Alps pursues a holistic sustainability concept with a strong focus on social aspects. Fair working conditions are a top priority, and employees benefit from extensive training opportunities. The hotel's commitment to the integration of people with disabilities is particularly noteworthy. By working closely with local institutions, jobs are created for people with handicaps. In addition, the hotel supports regional cultural projects, which in turn strengthens the local community and the acceptance of tourism.

Hotel Weihrerhof in Renon, South Tyrol

In South Tyrol, the family-run Hotel Weihrerhof* is strongly committed to social responsibility, which is reflected in fair working conditions and a good work-life balance for its employees. Local producers and craftsmen are actively supported by purchasing a large proportion of products from the region. This also helps to reduce the hotel's carbon footprint. In addition, the hotel is involved in various social projects, such as supporting mountain farming families and promoting traditional crafts, which strengthens regional identity.

Hygna Chalets in the Austrian Alpbachtal

The Hygna Chalets in Austria are a prime example of commitment to sustainability and social responsibility. The team works closely with local artisans and producers to strengthen the local economy. The dedication to preserving traditional craftsmanship is particularly noteworthy. Regular workshops offer guests the opportunity to learn old craft techniques. The hotel also implements and promotes its own and local environmental projects and supports social institutions in the region.

Farmhouse Smiling Gecko in Cambodia

The Farmhouse Smiling Gecko is an outgrowth of the Smiling Gecko Project and its associated farms and is considered a model project for social sustainability in tourism in Cambodia. 95% of the employees are Cambodians who benefit from fair wages and good working conditions. The project invests in continuing education for its employees, including English classes. There is a kindergarten and school for the children of the employees, supporting entire families. The goal is to build a self-sustaining community. A food processing center not only provides healthy meals for children and employees but also creates additional jobs. Handicraft classes that preserve traditional techniques create additional sources of income.

The Birkenhof - Spa & Genussresort in the Upper Palatinate Lake District

The 5-star Hotel Birkenhof Spa & Genussresort in the Upper Palatinate region of Germany recognizes its responsibility not only to the environment but also to its employees and partners. It offers numerous social benefits and development opportunities. Employees can enhance their skills through ongoing training and benefit from a comprehensive company health management program. In addition, Birkenhof actively promotes equal opportunities and supports foreign employees with language courses to promote their integration. It also contributes to social responsibility in the community through donations.

OCÉANO Hotel Health Spa in Tenerife

In Tenerife, the OCÉANO Health Spa Hotel takes a holistic approach to environmental and social responsibility. The health and well-being of its employees are paramount, and they have access to the hotel's own spa and health facilities. Of particular note is the hotel's collaboration with local schools and universities in the form of internships and apprenticeships to actively promote young talent in the tourism industry. In addition, the resort supports various social and environmental projects on the island, such as beach clean-ups and assistance programs for needy families.

Green City Hotel Vauban in Freiburg, Germany

Located in the heart of Freiburg/Breisgau, in the sustainable district of Vauban, the Green City Hotel Vauban sets new standards with its integrative approach. Not only is the hotel largely accessible to people with disabilities, but it is also an integration company that employs people with disabilities and offers them standard wages and targeted training. In addition, the hotel avoids plastic packaging, and its food is sourced locally or from integrated companies whenever possible. This hotel shows how integration and environmental protection can be successfully combined in the hotel industry.

Relais del Maro in Liguria, Italy

The Relais del Maro*, a 4-star hotel in the Ligurian village of Borgomaro, is housed in three historic buildings in the center of the village, thus contributing to the preservation of the cultural heritage. The Relais del Maro is committed to supporting the local economy and community. It employs mostly local people and purchases food from local organic producers. By working with local artisans to restore and furnish the rooms, the hotel promotes traditional craftsmanship.

Working Together for a Sustainable Future

The featured Green Pearls® partners demonstrate that social sustainability in tourism is not only possible but necessary – and goes hand in hand with environmental responsibility. The hotels and resorts are actively working to improve living conditions in their regions while creating a respectful and fair working environment for their employees, thereby leading to greater acceptance of the tourism industry.

Social responsibility in a hotel's day-to-day operations is an integral part of a holistic approach to sustainability that considers all aspects of tourism. Choosing a hotel that promotes social and environmental sustainability is not only a choice for an enjoyable stay, but also a contribution to a more just and sustainable world. It is up to each individual to make a positive impact by making conscious choices while on vacation. The accommodations in the Green Pearls® network invite you to become part of this movement and work together for a better future.

For more information about the featured hotels, please visit the linked websites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com.

*CIN-Codes for Italian Hotels

• Relais del Maro: IT008010A1NIWKHTTF
• Hotel Weihrerhof: IT021072A1L46PNBHX

Common Misconceptions about Communicating Sustainability in Tourism

Sustainability is everywhere in people's lives these days. They encounter it in the supermarket, at the drugstore, on social media, at work... But even though the topic is more present in general, when we interact with sustainable accommodation providers, interested parties, and other tourism professionals, we still encounter the same misconceptions as ten years ago.

„We are not ready yet. We do not want to announce until everything is perfect.“

It takes a lot of courage to be visible, especially when it comes to an issue as emotionally charged as sustainability. However, it is crucial not to wait until everything is perfect, but to also celebrate and communicate the first milestones. At the same time, consumers should not only take a critical look but also be sympathetic to the first steps and refrain from harsh criticism or accusations of greenwashing until it is clear how the accommodation will proceed. Not every aspect of a hotel can be changed immediately and 100 percent.

„It is not something guests care about“

Appropriate and targeted communication is the key. For guests, it is usually not relevant how the heating works or that the outdoor pool is heated with waste heat from the cold storage, as is the case at the Hotel Das Rübezahl in Allgäu, Germany. But it is relevant to sustainability media, bloggers, and expert journalists. Guests, on the other hand, are more interested in the fact that the breakfast rolls at Hotel Bella Vista are baked by the Anthamatten family themselves.

The hotel's sustainability communication therefore involves a constant balancing act to determine which information is of interest to whom and ultimately a booking factor. At the same time, the creative communication of certain facts can make them relevant to other target groups. Lukas Obendorfer, co-owner of the five-star Hotel Birkenhof in the Upper Palatinate region of Germany, has repeatedly found that guests are very interested in the fact that the hotel is heated by its own combined heat and power plant and a wood-fired boiler.

„Sustainability must be pursued for its own sake.“

Beyond the corporate image, beyond marketing - Yes, sustainable practices and green initiatives should be used as more than just a booking argument. But if sustainable hotels and accommodations do not communicate and make themselves visible, they will not be perceived as "sustainable" by potential customers. Visibility, in this case, means, for example, not hiding your commitment on a third page of your website or not talking about it at all, but embracing it as a consistent part of your corporate image. This also helps in the acquisition of bookings.

How Sustainability Communication Works: Basics, Essentials, and Niceties

Mindset and Strategy: Sustainability as Part of the Corporate Philosophy

Sustainability communication is still often associated with media-effective projects and green initiatives that are highly visible but have little impact on environmental protection or social responsibility. This is true for consumers, hoteliers, and business owners alike. As a result, misconceptions about sustainability communication persist.

Most sustainable players in the tourism industry realize that sustainability is more than just "flashy projects" for the press, but that the issue must be firmly anchored in their own and the hotel's philosophy. "Sustainability in a hotel is not just about building something, it is about living something," states Dr. Andreas Färber, owner of the Klosterhof in Berchtesgadener Land.

The basis for successful sustainability communication is not only an open-minded attitude, but also an ambitious yet feasible strategy. In his interview with Green Pearls®, hotelier Daniel Ganzer answers the question of whether he would describe his Naturhotel Outside as sustainable: "We don't have the option of being a zero-emissions hotel because we've been around for 30 years. But we try to implement the idea [of sustainability] consistently and make sure that everything we do and build is state of the art.“

Reporting, Certificates, and Facts or: How to Avoid Accusations of Greenwashing

The fear of being accused of greenwashing is perhaps the biggest obstacle or worry faced by stakeholders in the tourism industry. We have already shown in the first part of this series that this fear is not entirely unfounded. It can be addressed primarily through verifiability and transparency, for example by:

• an independently produced sustainability report or
• a recognized certification (e.g. from the German GreenSign Institute or the EU Eco-Label)

External verification of the hotel's sustainable activities, as well as disclosure of facts and figures, builds stakeholder confidence in the accommodation's sustainability claims and prevents accusations of greenwashing. In the future, this type of reporting will not only be necessary for guests, the media, and other stakeholders but will also be required by law. The European Corporate Social Responsibility Directive (CSRD) already requires comprehensive sustainability reporting. So far this has only applied to larger companies, but in the next few years, it will also be mandatory for small and medium-sized enterprises. In addition, the forthcoming EU Green Claims Directive will require sustainability and environmental claims to be substantiated. Failure to do so could result in severe penalties. (More on this in the next part of the series)

Image and Marketing: From Setting Goals to Posting on Social Media

Communicating sustainability in tourism is as complex as the topic itself. Hotel guests expect and need different sustainability communication than bloggers or journalists, who in turn want and need different information than sustainable tour operators, employees, or colleagues in the industry.

It is not only the choice of the appropriate way of addressing the target group and the type of information but also the choice of the right channel that is crucial for successful and authentic sustainability communication. To make such decisions, it is useful for hoteliers to first reflect on the goals they are pursuing. Ideally, these will go beyond compliance and include business and marketing objectives such as building trust and attracting customers. An honest, sustainable hotel philosophy and scientific and external verification of claims are essential.

Sustainability is Philosophy, Strategy, and Hotel Image

A hotel's sustainable image is not primarily created through reporting but through implementation and action. Sustainability communication is the proverbial tip of the iceberg perceived by guests, journalists, and other stakeholders. For truly sustainable hotels, such as the partners of the Green Pearls® network, this is based on an in-depth and comprehensive approach to the topic, often going beyond what is then communicated to the outside world.

Sustainability communication is not a trendy topic, but, like sustainability in the hotel itself, an ongoing process. Authenticity, transparency, and credibility play an important role, especially in light of the European Green Claims Directive. This makes it more important than ever for sustainable accommodations to make their sustainability communication transparent and verifiable. The resulting challenges for tourism as a whole and for sustainable accommodation, in particular, will be the subject of the third part of the newsletter series.

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What is GreenSign?

Since 2015, the GreenSign Institute has established itself as the leading authority for sustainability certification in the hotel industry. The GreenSign certification evaluates and documents environmental, social, and economic aspects based on more than 130 criteria in ten core areas. These include management and communication, environment (including energy, water, and waste), biodiversity and cultural heritage, local value creation, social responsibility, and economic performance.

In June 2022, the certification catalog for hotels was recognized by the Global Sustainable Tourism Council (GSTC). This recognition underlines the quality and comprehensive approach to sustainability. The GSTC is a leading organization that develops and promotes globally recognized standards for sustainable tourism.

The Fundamentals of GreenSign Certification

A key component of certification is the integration of frameworks such as ISO 14001* and EMAS** as well as the UN's Sustainable Development Goals, which have been firmly integrated into the criteria catalog since the inception of the institute. The actual certification process begins with a self-assessment by completing the certification tool. 

The GreenSign certificate is awarded upon successful completion of the entire process. Certification is valid for three years. During this time, the hotel has the opportunity to make its operations even more sustainable to achieve a higher level of compliance upon recertification.

* ISO 14001 specifies requirements for an environmental management system that enables organizations to systematically improve their environmental performance.

** EMAS, the Eco-Management and Audit Scheme, is another tool that helps organizations improve their environmental performance and ensures transparency through external audits.

The GreenSign Certification in Tourism

In order to meet the specific requirements of a comprehensive sustainability strategy for tourism and hospitality businesses, GreenSigns has developed several certifications for the tourism industry. A distinction is made between hotels, restaurants, and spas.

All companies that receive GreenSign certification can position themselves as environmentally and socially responsible businesses that are actively working toward a sustainable future.

GreenSign Hotel

The GreenSign Hotel certification is designed for accommodation providers who want to further develop and improve their sustainability strategy. With over 130 criteria in ten core areas, it provides a comprehensive analysis of the environmental, social, and economic aspects of hotel management.

Image: Fairmont Hotel Vier Jahreszeiten

GreenSign Gastro

The GreenSign Gastro certification is intended for individual restaurants, restaurant chains, hotel restaurants, and cafés that want to show their sustainability and continue working on their strategy. It includes criteria that highlight the environmental, social, and economic aspects of running a restaurant. These include the use of local and organic products, the reduction of food waste, sustainable procurement, and social responsibility towards employees and the community.

Image: Ratskeller Leipzig

GreenSign Spa

For SPAs, thermal and wellness facilities, GreenSign Spa Certification offers a comprehensive framework for evaluating the current situation in the areas of environment, architecture, relaxation, exercise, beauty, nutrition, and social commitment. The more than 130 criteria follow the framework above, which provides guidelines for social responsibility.

Image: Waldhotel Tannenhäuschen

Specific Benefits of GreenSign Certification for Travelers

GreenSign certifications provide travelers with a guide to eco-friendly accommodations. Let's take a look at the benefits:

• Reliable Orientation
  Travelers can be assured that certified hotels are actively implementing measures to conserve resources, improve energy efficiency, and demonstrate social responsibility.
• Transparency
  The certification allows travelers to choose hotels that operate sustainably and communicate this transparently.
• Eco-friendly Travel
  Travelers can enjoy their vacation with a clear conscience while making a positive contribution to sustainable development.
• Quality Assurance
  The comprehensive evaluation of over 130 criteria in ten core areas and an on-site audit guarantee a high standard of sustainability.
• Holistic Approach
  The certification considers not only environmental but also social and economic aspects.
• Continual Improvement
  As the certification encourages hotels to continually improve, travelers can benefit from ever-improving sustainable practices.
• Conscious Travel
  Certifications help travelers make informed choices and select accommodations that align with their environmental and social values.

Guest Feedback on Sustainability and Certification

And how do guests perceive the efforts hotels are making? Many hoteliers report that awareness of sustainability and the GreenSign certification in particular is slowly growing. Guests are beginning to recognize the certification and show interest in hotels' sustainable practices. They appreciate the transparency with which hotels communicate their environmental efforts and feel that their choice of accommodation is validated.

Some guests are enthusiastic about hotels' sustainable initiatives and are grateful for the opportunity to stay in an environmentally conscious environment. This positive perception can lead to greater engagement from guests who are actively interested in sustainability and express this in their reviews and conversations.

Jasmin Ohlendorf from the Renthof in Kassel is proud of the GreenSign certification and points out its importance for authentic sustainability communication with guests: "Our guests now recognize the GreenSign leaf very well. They appreciate our transparent approach to sustainability.

Conclusion and Outlook

Overall, GreenSign certification provides a credible and transparent way to integrate and continuously improve sustainability in various areas of tourism. By adhering to internationally recognized standards and continuously developing their sustainability strategies, hotels, restaurants, and spas can not only improve their environmental performance but also increase their competitiveness and gain the trust of their guests. GreenSign certification is a valuable tool for anyone who wants to contribute to a sustainable future in tourism.

While the direct guest response to certification is often subtle, a clear trend is emerging: sustainability is increasingly recognized and becoming a key factor in hotel selection. GreenSign certification positions hotels to take advantage of this growing awareness.

In the future, the GreenSign Institute plans to intensify its public relations efforts to further increase awareness and understanding of the certification among travelers. At the same time, the certification criteria will continue to evolve to meet the ever-changing demands for sustainable business practices.

Conservation from the very Beginning

For more than 40 years, Inkaterra has been dedicated to preserving Peru's nature and culture while providing unforgettable experiences for travelers from around the world. From the beginning, the owner family's deep connection to their homeland has been crucial to their sustainable commitment and dedication to local communities.

The hotel group was founded in 1975 by José Koechlin von Stein. His vision is to protect Peru's beauty and diversity while inspiring travelers' passion for the region. The first project, the Inkaterra Machu Picchu Pueblo Hotel, set a new standard in combining luxury and sustainability. From the beginning, the goal was to combine tourism with conservation to create a positive environmental and social impact.

Today, Inkaterra is one of the leading providers of luxury eco-tourism. The company has created six outstanding hotels in unique environments. Each of these properties reflects the local culture and environment and contributes actively to the preservation of natural and cultural resources. Through Inkaterra Asociación, the hotel group has also significantly advanced research in the areas of biodiversity and climate change through its initiatives and collaborations with academic institutions. In 2011, Inkaterra inaugurated the Reserva Amazónica, a flagship.

A Commitment to the Planet: Rainforest Conservation and Climate Neutrality

Sustainable Forest Projects: Conservation and Reforestation

Inkaterra has protected over 24,700 hectares of pristine rainforest. Protected areas like these are essential to preserving biodiversity and combating climate change. Furthermore, they offer travelers the opportunity to experience Peru's untouched nature. The protected areas, especially around the Reserva Amazónica, also serve as research platforms for international scientists. For this purpose, Inkaterra founded the Amazon Field Station.

In the Machu Picchu National Reserve, the focus is on reforestation. Since 2007, approximately one million trees have been planted in an effort to slowly restore the destroyed ecosystem and create a carbon sink. In addition to reforestation, Inkaterra supports sustainable agricultural projects. These create alternative sources of income for local people and protect the reforested area from further deforestation - without harming the local population.

Climate Neutrality of Machu Picchu

Machu Picchu was first certified as carbon neutral in 2021 and successfully recertified in 2024. It has been a long and arduous journey in which Inkaterra has played a major role.

In 2006, the historic Inca site was declared "in danger of extinction" by UNESCO. Reasons for this included an almost unregulated tourist invasion (keyword: mass tourism), the resulting environmental pollution, and additional erosion, which was also favored by climate change.

Through partnerships with the local community, various environmental organizations, and international experts, Inkaterra initially implemented numerous projects, including waste management projects that improved the quality of the river's water. Other measures to reduce the ecological footprint and regulate tourist flows followed.

Realization through Innovation

The core of the aforementioned waste management system, aside from prevention, is a more efficient, local management solution with a circular approach. Plastic bottles are pressed on site and transported away in larger quantities. Glass bottles are ground into sand at a local plant, which is then used to build houses; fertilizer is made from organic waste; and biodiesel is produced from used cooking oil. Thousands of trees have been planted to prevent soil erosion and mudslides and to protect the cultural site.

Research and Education at Inkaterra

Sustainability also means the pursuit of new knowledge and innovation. New insights into the planet and its ecosystems provide opportunities for effective climate and environmental protection. The Inkaterra Asociación promotes scientific projects that deepen our understanding of local ecosystems and that focus on their protection. The results of this research are driving the development of sustainable practices - not only in the hotel industry but in the travel industry as a whole.

One important project is the long-term monitoring of bird populations in the Amazon region around Inkaterra Reserva Amazónica. It provides important insights into species conservation and biodiversity.

In addition to research projects, Inkaterra also focuses on environmental education. It educates local communities and international visitors about the importance of conservation and sustainability and encourages them to get involved. In addition, training courses for Inkaterra's hotel staff ensure that all employees are informed about sustainable practices and implement them in their daily work.

Inkaterra has a unique, personal history and a strong commitment to sustainability and environmental research. Their initiatives prove that tourism can protect nature while offering unforgettable experiences. For years, the hotel group has been setting new standards in eco- and luxury tourism, as well as promoting awareness and education in the field of environmental protection and sustainability.

For more information on each Inkaterra property and its green initiatives, please visit the linked microsites. For further inquiries or additional images, please contact us directly at press@greenpearls.com

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Cool- what? We take a closer Look at the Trend

The current travel trend focuses on destinations with significantly cooler temperatures. That includes Scandinavian countries, but also destinations in the mountains.

It gets significantly cooler from 1,000 meters above sea level

Let's start with some meteorology: The lower layer of the Earth's atmosphere is called the troposphere, and the temperature in it drops steadily as you climb. For every 1,000 meters of altitude, it gets about 6.5 degrees cooler than at sea level. That's why you see snow-capped peaks in the summer (for example, on the north side of the Alps, the climatic snow line is 2,500 meters). The reason for the temperature drop is the lower air pressure. The warm air expands and loses energy (=heat). The higher it rises; the more heat is lost.

In addition to cooler temperatures, a summer vacation in the mountains offers you other (sustainable) benefits:

• You don't need air conditioning. Not only do they consume huge amounts of energy, but they also produce harmful greenhouse gases.
• The air is cleaner. From 1,000 meters, there are measurably fewer exhaust fumes, pollutants, and allergens in the air.
• In some ski resorts, summer is the low season - so you travel counter-cyclically, which has less impact on the environment and the local population, as the tourist crowds are spread out.

5 Sustainable Hotels for a Cool Vacation - No Air Conditioning needed

All five of the hotels featured here are located at an altitude of more than 1,300 meters, where temperatures are significantly cooler than in the valley. To ensure this remains the case in the future, they are committed to protecting the environment and the climate. In addition to unique experiences and the finest cuisine, you can discover their commitment to even the smallest details during your stay.

#1 Paradiso Pure.Living Vegan Hotel

Alpe di Siusi, South Tyrol, Italy | 2,020 meters above sea level | Weather Forecast for the Alpe di Siusi.

Situated in the heart of the Dolomites, Paradiso Pure.Living is a unique hotel with a secluded location on Europe's largest alpine pasture. Among its special features is its creative plant-based cuisine. As the first completely vegetarian hotel in the Dolomites, it offers vegan and vegetarian fine dining. The hotel also promotes modern art and contemporary artists with changing exhibitions.

Hiking and mountain biking trails start right outside the door. Making it the perfect place for a healthy, active vacation. However, relaxation is not neglected either. For instance, you can unwind in the outdoor hot tub. Bubbling water, views of snow-capped peaks, fresh alpine air, and a pleasant temperature - that's Coolcation!

#2 Hotel Bella Vista

Zermatt, Switzerland | 1,620 meters above sea level | Current Weather Forecast for Zermatt

Zermatt is one of the Swiss resorts with guaranteed snow in winter and even has a summer ski area. Here you are (still) surrounded by glaciers and can take a tour from the sunny village with its green meadows to the Gorner Glacier, among other things. The second largest glacier in the Alps is only 35 minutes away by Gornergrat Railway. Together with a mountain guide, you can cross the ice on a glacier hike. Or check out the Glacier Palace with its ice sculptures.

Of course, you can also enjoy the summer in Zermatt - for example, on the terrace of the Hotel Bella Vista with a view of the Matterhorn. The small boutique hotel has just 21 rooms and is run by the Anthamatten family with an environmentally friendly approach. In addition, you are welcome to bring your dog.

#3 CERVO Mountain Resort

Zermatt, Switzerland | 1,620 meters above sea level | Current Weather Forecast for Zermatt

Also located in Zermatt is the CERVO Mountain Resort. This is a truly exceptional mountain resort with several wooden buildings, three restaurants, a spa area, a climbing wall, a gym, and a distinctive (and award-winning) design. CERVO is luxurious yet relaxed. Here you will not only escape the heat but also the hustle and bustle of everyday life.

#4 Biohotel Grafenast

Pill, Tyrol, Austria | 1,330 meters above sea level | 9-Day Weather Trend for Pill

High above the Tyrolean Inn Valley, you can enjoy a view of the Tyrolean mountains while taking a refreshing break in the middle of nature. The family-run Biohotel Grafenast is particularly suitable for a vacation with children. For example, there are hotel rooms with a separate children's room and a children's program. On guided hikes, you can discover the nature of the Alps and learn about the environment and how to protect it.

#5 Inkaterra Machu Picchu Pueblo Hotel

Andes, Peru | 2,430 meters above sea level | Weather Forecast for Machu Picchu and Cusco

The Andean mountains are the coldest region in Peru due to their altitude. Whereas in the European Alps, you are surrounded by four-thousand-meter peaks, in the Andes you are surrounded by six-thousand-meter peaks!

The Inca ruins of Machu Picchu are not only the most famous sight in the Andes at 2,430 meters, but they are also one of the lowest. For comparison, the former Inca capital of Cusco is at 3,399 meters. Since you will feel not only the temperature difference but also the reduced air pressure, you should always allow a few days for acclimatization before beginning your adventure with fascinating culture and nature.

Inkaterra Machu Picchu Pueblo Hotel is an ideal starting point. Already in the extensive gardens, you can admire the biodiversity that Inkaterra is committed to preserving. Rare orchids and butterflies are found here. You will also have expert guides at your side to accompany you on your excursions.

Continue Reading? 

You can find even more tips for a cool (and sustainable) summer vacation in these blog articles!

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TRAVEL: Ten Unique Boutique Hotels with a Sustainable Philosophy

If you prefer a more private and intimate atmosphere, small boutique hotels with just a few rooms are the ideal choice. With just a few rooms, sometimes less than 15, you'll feel more like you're staying with friends. But what does "boutique" and "small" really mean? And are small hotels automatically more sustainable than large ones?

Read the Blog

WELLNESS: Short Getaway with your Dog – A Wellness Weekend at Hotel Okelmann's

Wellness vacation with a dog? Maren and Kristin from the family-run Hotel Okelmann's in Lower Saxony know how to organize a relaxing short break. For our blog, they have put together a weekend where two and four-legged friends can return to everyday life feeling relaxed.

Read the Blog

CULINARY: Learn how to eat healthy while on Vacation (Hotels with Nutritional Counseling Services)

It's not always easy to fit healthy eating into everyday life. So why not use your vacation to gather inspiration for a healthier diet? With a taste factor, of course! Our partner hotels have many different approaches for you on how you can eat healthily and deliciously on vacation - and change your diet permanently.

Read the blog

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Olive oil production produces a lot of waste. A start-up from Israel has set itself the task of using this nutrient-rich "waste".

To the Article

According to prognoses, Spain will replace France as the most popular travel destination. Good to know if you want to travel anti-cyclically and support less well-known destinations.

More Information

Documentary tip for bike travel fans: Tobi and Lousia have traveled almost 40,000 kilometers on their touring bikes. Terra X accompanied them on part of their journey. (German only.)

To the Mediathek

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atmosfair, a leading carbon offset provider and the winner of numerous tests and studies, does not use these terms and views them with skepticism. This is due to the nonprofit organization's science-based approach and underlying philosophy. atmosfair asserts that marketing surrounding "climate neutrality" is frequently deceptive and does not ensure that a company is genuinely dedicated to climate protection. It is more meaningful — and safer — to set realistic, ambitious reduction targets and measures, as well as to assess the quality of the climate protection activities financed. It is also important to determine when offsetting is the most appropriate course of action and how atmosfair utilizes the offsetting amounts and donations effectively and transparently.

1. What is atmosfair?

atmosfair GmbH, a Berlin-based company, is primarily known to travelers as a provider of carbon offsets. At its core, however, it is a nonprofit climate protection organization that utilizes carbon offsetting to advance climate protection initiatives, with a particular emphasis on renewable energy and energy efficiency technologies in the Global South. It was established in 2004 as a result of a research project conducted by the German Federal Ministry for the Environment, the tour operator association forum anders reisen (travel differently), and the environmental and development organization Germanwatch. 

Primarily focused on air travel, especially in the private sector, but also in the business sector, atmosfair offers the opportunity to offset unavoidable greenhouse gas emissions. Additionally, the organization provides guidance and support to companies in their transition to climate-friendly business practices.

2. What does atmosfair do?

As previously indicated, atmosfair's three primary areas of focus are:

• Offsetting unavoidable greenhouse gases, particularly in air travel on routes where there is currently no climate-friendly alternative
• Climate protection projects following the CDM Gold Standard and Gold Standard Microscale advancing renewable energies, energy efficiency technologies, and sustainable development
• Assisting companies in their transition toward a decarbonized economy

The overarching principles are transparency and the meaningfulness of the individual measures. For instance, atmosfair consistently asserts that offsetting is only truly impactful when all feasible measures to reduce emissions have been taken beforehand.

Moreover, approximately 95% of the funds received by the organization are allocated to the implementation of its projects. Only 5% of the budget is allocated to company costs, such as administration, IT, and public relations. Additionally, atmosfair has been awarded the DZI donation seal after an independent audit by the German Central Institute for Social Issues in Berlin. It is given to charitable organizations that distinguish themselves through transparency, effectiveness, and fairness, among other things. Stiftung Warentest (Stiftung Warentest is a foundation helping consumers by providing impartial and objective information) also awarded atmosfair the rating "very good" and placed it in first place in a comparison of various carbon offset providers (2022). Notably, the selection of climate protection projects exclusively according to the gold standard was particularly highlighted.

3. When does it make sense to offset carbon emissions?

Avoid, reduce, and only then offset. This principle takes precedence over all others. The type of emission must also be considered. atmosfair differentiates between three main types:

• The climate-unfriendly, such as daily meat consumption.
• the phase-out models for which climate-friendly alternatives already exist,
• and the transformable, which are currently not climate-friendly but have the potential for a low-emission or zero-emission technical solution.

The former should be reduced as much as possible and, at best, avoided altogether. The solution for the second type is to make climate-friendly alternatives more attractive and better known. It is only in the case of the third type of emissions, the transformable ones, that it makes sense to offset the resulting greenhouse gases until technical innovations and solutions are available.

4. Why is the focus on (long-haul or intercontinental) air travel?

There is significant potential for reducing emissions in the travel sector, particularly when it comes to the journey. By simply choosing a closer destination that avoids a flight or selecting a more climate-friendly mode of transportation, such as a long-distance train instead of a domestic flight, up to 87 percent of CO₂ emissions per passenger kilometer¹ can be reduced.

While climate-friendly alternatives exist for shorter distances, they are still lacking for intercontinental flights. At the same time, air travel has the potential to be further developed in a climate-friendly way through future technical innovations such as the development of problem-free biofuels, e-kerosene, or zero-emission aircraft. In the meantime, air passengers have the option of offsetting the emissions caused by their flight by paying a sum of money to atmosfair.

5. How does Offsetting work? The atmosfair Approach.

Unavoidable emissions, such as those from an intercontinental flight, can be offset by travelers or companies through the purchase of an offset credit. To offset one ton of CO₂, the cost is 30.00 euros. This amount is used by atmosfair to finance specific projects and measures in the Global South that result in the avoidance of one ton of CO₂, for example through the expansion of renewable energies or the use of more efficient technologies.

When selecting and developing projects, atmosfair attaches great importance to additionality. This means that the project or expansion takes place additionally and only through the proceeds from offsetting. No projects are financed that would exist without the income from offsetting, such as those funded by other sources.

Furthermore, holistic projects are being developed that, along with having a positive impact on the climate, also consider the general environmental impact, as well as social and economic effects on the local population. For instance, local communities benefit from the expansion of renewable energies by having access to a reliable source of electricity, which in turn supports educational initiatives and promotes equal opportunities. These outcomes are achieved through the double registration of the projects under the UNFCCC and Gold Standard standards. Once a project is registered, atmosfair and its local partners conduct regular monitoring to verify the actual emissions savings achieved by the project. The findings are documented in a report and subject to an independent audit.

Additionally, atmosfair collaborates with a range of stakeholders, including tour operators, airlines, airports, travel agencies, tourism associations, and media outlets, to promote awareness, provide information, and encourage conscious travel decisions, particularly with regard to air travel. For instance, tour operators can also incorporate atmosfair offsetting into their booking process.

6. What Tools are available for calculating Emissions and planning an eco-friendly Journey? 

In addition to the emissions calculator, the Smart Travel Tool, currently in beta version, allows users to consider the climate impact of their decisions as early as the travel planning stage. This includes, for example, information about the climate impact of your trip, as well as practical tips on how to reduce this impact. At the core lies the calculation of the carbon footprint of the trip, which is then used to provide suggestions for reduction. However, it is not only a practical tool for people who are currently planning a specific trip. The integration of current research results, especially about means of transportation, also makes it a valuable resource for journalists and players in the travel industry.

atmosfair is a leading nonprofit organization in the field of CO₂ offsetting and climate protection projects, which is committed to transparency, effectiveness, and the promotion of sustainable development in the Global South. By prioritizing emission avoidance before offsetting, the organization provides travelers as well as companies with the option to calculate their ecological footprint and contribute to climate protection through offsetting.

Sustainability is the New Luxury

Sustainability is seen by many as a luxury good itself. The opportunity to live in an intact environment, breathe clean air, and enjoy unspoiled natural landscapes is seen as a privilege that cannot be taken for granted. Hotels, tour operators, and other tourism stakeholders who are committed to sustainability aim to offer their customers and guests precisely this luxury—in the form of the certainty that their products and services are produced, offered, and carried out with ecological and social aspects in mind. The term "luxury" is undergoing a renaissance, moving away from the traditional connotations of expensive, more expensive, and most expensive.

Green Luxury in Hospitality - Best Practice Examples from the Green Pearls® Network

What does the term "luxury" mean to Green Pearls® hotel partners and their guests? How do they address the challenge of creating sustainable offers for the region and tourism?

Luxury and Nature at OLM Nature Escape

The OLM Nature Escape Eco Aparthotel in South Tyrol is characterized by contemporary, refined architecture that harmonizes with the surrounding natural environment. The integration of geothermal energy and photovoltaics has made the hotel completely energy-self-sufficient. The fresh mountain air and lifestyle in harmony with nature offer a unique luxury experience in a destination that prioritizes mindfulness and tolerance. The use of natural, organic materials such as larch wood and the complimentary use of fresh spring water from the hotel's well are examples of OLM Nature Escape's commitment to sustainability. The hotel's minimalist approach to design and reduction of unnecessary elements ensures that every detail reflects OLM's commitment to luxury and eco-consciousness. In this way, OLM creates an environment where guests can relax and be pampered in the midst of nature without leaving a large carbon footprint.

Wellness in Harmony with Nature at the HUBERTUS Mountain Refugio

The mottos of the HUBERTUS Mountain Refugio are "Desire for life" and "Come up. Come down." Located at an elevation of 1,044 meters, the hotel offers guests a refuge where they can find themselves and enjoy the beauty of nature. The 4,500-square-foot Mountain Spring Spa is a prime example of how quality wellness and environmental awareness can go hand in hand. A private mountain spring supplies the pool with 5,000 liters of fresh water daily, saving 1,800 cubic meters of potable water per year. Automatic shading systems, underfloor cooling, and heat exchangers in the ventilation and cooling systems ensure optimal energy efficiency. Electricity is 100% hydroelectric. Thanks to these forward-thinking measures, the HUBERTUS Mountain Refugio Allgäu offers a distinctive experience for a luxurious retreat.  

SANDy Luxury by the Sea

The SAND lifestyle hotel on Timmendorfer Strand offers a stylish ambiance combined with a comprehensive awareness of the environment. Guests at the lifestyle hotel enjoy exquisite comfort while conserving resources and protecting the environment. Clear colors and stylish design create a retreat for body and soul, which also impresses with its proximity to the Baltic Sea beach. The SAND relies on a holistic approach to sustainability that combines ecology, social issues, and economic efficiency. The hotel minimizes its ecological footprint through the use of renewable energies, waste avoidance, and the promotion of local initiatives. At the same time, the building offers a place of inspiration with its hip atmosphere and mix of naturalness and lifestyle. SAND's vision is to inspire people and companies to act sustainably without having to compromise on quality and enjoyment.

Hotel Das Rübezahl combines Natural Luxury and Well-Being

With high design standards and the use of environmentally friendly natural materials, Hotel Das Rübezahl offers a break in nature away from it all. Guests experience luxury at the highest level without harming the environment. Modern technology and innovative measures ensure a minimal ecological footprint. At the same time, visitors can relax with a specially designed concept that includes private yoga sessions, a personal hiking concierge, a spa area with many hidden oases of comfort, a bee tour to the hotel's apiary, and a ride in an e-Porsche. Located in the heart of the Allgäu Alps, Rübezahl offers a luxurious vacation in harmony with nature, where relaxation and sustainability are top priorities.

Green Luxury in the Heart of Milan

The Hotel Milano Scala exemplifies the ideal balance between luxury and sustainability. As a boutique hotel in the heart of Milan, it offers a distinctive blend of historical charm and modern environmental awareness. In addition to the exquisite furnishings, luxury here includes a harpist who performs in the hotel lobby in the morning. The hotel employs environmentally friendly technologies to reduce energy use and CO₂ emissions. Another notable feature is the hotel's vegetable garden on the panoramic terrace, which supplies some of the ingredients for the restaurant. Furthermore, the hotel provides guests with access to electric vehicles and charging stations. This combination of luxury and environmental awareness makes the Hotel Milano Scala a pioneer in sustainable city tourism in Italy

CERVO Mountain Resort, a Place of Power at the Foot of the Matterhorn

CERVO Mountain Resort is situated in the heart of Zermatt, where nature is the hotel's greatest asset. As a result, the protection of the surrounding mountainous area is a top priority for the hotel, which aims to offer sustainable luxury without compromise—a home away from home. The aesthetically pleasing rooms are decorated with natural materials, and the thermal energy comes from three specially constructed geothermal probes. A notable feature is the outdoor spa, inspired by the Japanese onsen, which efficiently returns thermal energy to the energy system. Electricity is also 100% hydroelectric, allowing guests at CERVO to enjoy luxurious moments in an intact natural environment without leaving a significant carbon footprint.

Putting Nature First

Situated in the heart of the Salzkammergut, Gut Guntrams offers a unique blend of comfort and sustainability. The hotel's ecological concepts and materials are designed with the utmost respect for nature and the region. The spacious rooms at Gut Guntrams feature high-quality furnishings made from local materials such as wood and stone. Local companies and businesses were given preference in the design and construction of the hotel. The entire hotel is heated and cooled with solar power from the hotel's photovoltaic system. Gut Guntram's farm is operated with an electric tractor, ensuring the hotel's kitchen has access to fresh, high-quality produce produced directly on-site.

In the Middle of Nature at Naturhotel Outside

For the team at Naturhotel Outside, true luxury is not defined by material abundance but rather by harmony with nature and an awareness of the essentials. Located in the heart of the Hohe Tauern mountains, the hotel offers guests an oasis of peace and relaxation. Regional products from East Tyrol are used in the award-winning gourmet cuisine to pamper guests with individual taste experiences. The wellness area features a natural swimming pond, saunas, and treatments with natural products. The hotel's local staff provide warm hospitality and attentive service to ensure the well-being of guests. Every detail, from the quality furnishings to the breathtaking views, underscores the hotel's philosophy of bringing the outdoors inside.

5 Stars meet Sustainability at Birkenhof Spa & Genussresort

Being in the here and now – a luxury that is the focus of the Birkenhof in the Upper Palatinate. The 5-star hotel impressively demonstrates that luxury and sustainability are not mutually exclusive. While guests relax and enjoy the moment, whether in the spa or the 2-star Eisvogel restaurant, care is taken in the background to ensure that their stay is carefree in every respect. In addition to comprehensive service and individual suites, this means, for example, that energy is generated from renewable sources, mostly from the hotel's own combined heat and power plant, and that food, beverages, and other products are sourced from the region whenever possible. In an interview with Green Pearls®, co-owner Lukas Obendorfer tells us more about Birkenhof's sustainable philosophy and green plans for the future.

For many guests and travelers, the luxury of tomorrow is no longer defined by waste and abundance, but by mindfulness, responsibility, and enjoyment. Hotels such as Green Pearls® partners have internalized this new concept of luxury, offering their guests the opportunity to combine prosperity and sustainability. They create experiences and services that are not only exclusive and of high quality but also comply with the principles of sustainability. By doing so, they are helping shape a world in which luxury and responsibility go hand in hand.

Learn more about the featured hotels by visiting the linked websites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com.

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How it all began ...

Birdsong and sunshine are the backdrop as we meet Suzann Heinemann on the terrace of the Schlosshotel Blankenburg. The GreenSign founder is sitting at a table, visibly enjoying one of the first summer days of the year. Just a few minutes ago, the Green Summer Camp, a multi-day workshop in Barcamp format that aims to connect entrepreneurs committed to sustainability and to develop solutions together, came to an end. Attendees are still engrossed in final discussions before everyone starts heading home.

Green Pearls®: Hi Suzann! Thanks for taking the time to join us. You are coming straight from this year's Green Summer Camp. How was it for you? 

Suzann Heinemann: Oh, it is always nice! But, like usual, I was nervous before. I do not know the people. They do not know each other, and a lot of them do not know the Barcamp concept. So, it is always fascinating how quickly we come up with the session plan and what great topics we find. After three days in this special atmosphere, I am really inspired and go home with a lot of motivation. 

Green Pearls®:  Where is your enthusiasm for sustainability coming from?

Suzann: *laughs* Actually, it was not as intrinsic to me as it was to other people who want to save the planet. The interest and then the enthusiasm came through GreenLine Hotels. 

Green Pearls®: Can you elaborate on that?

Suzann: More than 20 years ago, my husband and I founded a partnership of hotels in nature: the GreenLine Hotels. That was the origin of my interest, as the name evolved over time into more of a sustainability concept.

Green Pearls®: So, the impetus came more from the outside, because society was becoming more and more interested in the topic, and everything called "green" was associated with sustainability. How did you respond to that?

Suzann: My personal attitude at that time was more like: "I find sustainability in tourism difficult". I became interested in the topic mainly because we were always pigeonholed as sustainable with the name GreenLine. I went to seminars, read books, and at the beginning, I had one thought in particular: "Oh God, what is this tsunami wave that is coming our way in tourism?"

But then all of a sudden you see some beacons, a couple of pioneers, just doing it. And then I thought: I like that. And that would be a real USP for our hotels. It was only in the second step (for me) that the importance for the planet and also for tourism became clear. We all want to travel. And for a long time to come.

From Hotel Partnerships to Certification

Green Pearls®: What was your first step towards GreenSign?

Suzann: We took a look at the different certificates and there were three things that stood out: too expensive, too complicated, too unworkable. We just could not do it. And maybe it was too early for our hotels.

Then I sat down with students from Heilbronn University and developed my own sustainability certificate. It was about regionality and seasonality in purchasing, about energy issues such as water, wastewater, heat, and electricity, but we also put a lot of emphasis on the social pillar. Within a year we had developed GreenSign 1.0. That was great!

Green Pearls®: Did you not have any doubts?

Suzann: I was a little skeptical at first. But the students said, "This is the way it has to be!" So, I just trusted them. 

Green Pearls®: What happened next? How did the initial certifications go?

Suzann: We went to the hoteliers, shared our findings, raised awareness – and then certified them step by step. We worked with them for a year, and in the end, 95 % of them were very enthusiastic. Partly because they had already implemented many of the points from our list of criteria themselves. Especially when it came to regionality, employee welfare, and energy. But there were also 5 % of hoteliers who were completely opposed. So we had to be consistent and tell them at the end of 2014 that we were parting ways because we wanted to continue on our sustainable path.

Green Pearls®: That seems to be a key moment in the history of GreenSign. Have there been others? 

Suzann: Indeed, it was. Another key moment was a conference in Lucerne, where I was invited to sit on the podium, only to be – what I did not know before, of course – completely paraded! I was taken apart. Why we had developed something of our own when there were so many certificates out there? Why we had added something to the certification jungle? It would not work, it was greenwashing and so on.

Green Pearls®: That sounds terrible! What did you do after that? 

Suzann: I went home and decided that I would show them – and that we would found our own institute. *laughs*

In 2015, we started the institute, we started GreenSign, and we were looking for a sustainability advisory board. We knew we needed experts; we needed science. We expanded our existing catalog of criteria and developed it into the certification tool that we have today. We even have been certified by the GSTC (Global Sustainable Tourism Council) since 2022.

Green Pearls®: Would you say that it is easier to get started with sustainable development today because of tools like yours?

Suzann: I would say it has become more acute. Overtourism did not exist 20 years ago in the way it does today. But also, climate and environmental issues are more important than ever.

However, I feel that many people are now where I was 15 years ago – before the “tsunami wave”. Our catalog of measures helps hoteliers get on the right track. We have broken down the standards explicitly for hotels, and we keep getting feedback that it is just a great tool for them to go from department to department and think about things. Sustainability starts in the mind. It starts with rethinking: What and where do I buy? How do I do something?

Green Pearls®: How would you describe GreenSign in three words?

Suzann: Practical, transparent, and a good roadmap.

Green Pearls®: Transparent is a great keyword: we have already mentioned the requirements catalog. Can you describe in detail what your current requirements catalog is based on?

Suzann: GreenSign 1.0 was created with students looking at what other certifications do and what GSTC, ISO14001, and ISO26000 say. From there we developed the catalog for the hotel industry. Those first five core areas were very narrow and simple.

We then continued to develop the catalog, working very closely with the GSTC criteria, then of course the ISOs, EMAs, and finally the SDGs when they came out in 2015. We now arrived at GreenSign 5.0.

Green Pearls®: And where does it go from here?

Suzann: We want to be a love brand! If someone wants a sustainability certificate, they should not say: "I need a sustainability certificate", but "I need GreenSign". I want GreenSign to stand for sustainability.

Furthermore, we will comply with EU regulations and have our system accredited as a conformity assessment program. To ensure that every hotelier is on the safe side with us in the future.

Green Pearls®: What advice would you give to someone who is now highly motivated to start their sustainable journey?

Suzann: Get started. Just get started. Many people want to do everything perfectly right away, but it does not have to be that way! Sustainability can and must evolve. We see our work as capturing the moment and then staying in touch. The hoteliers and partners can tell us what measures they would like to implement in two months or even one or two years. So, start now, and then move forward together. 

Green Pearls®: I think that is a great ending. Thank you for your time and we wish you a great summer!

About the GreenSign Institut

The Berlin-based GreenSign Institute has been awarding the prestigious GreenSign sustainability certification since 2015. Originally developed for hotels, it is now used across sectors. The certification is based on high sustainability standards, including the United Nations Sustainable Development Goals.

GreenSign provides hotels, restaurants, spas, and other businesses with a comprehensive system for evaluating their environmental, social, and economic practices with more than 130 criteria. A carbon footprint can also be generated if desired. Helping businesses not only determine the current status of their sustainability initiatives but also develop them further and optimize their processes. In Germany, GreenSign is the market leader in sustainable hotel certification. Worldwide, more than 850 companies in 19 countries have been certified by GreenSign.

Sustainability and Luxury combined

Keemala is a luxury retreat that exemplifies sustainability in every aspect. From the use of rainwater to the implementation of energy-efficient lighting and organic farming methods, Keemala sets a benchmark for eco-friendly practices in the region and the luxury industry. The treehouse-style villas were constructed using recyclable and locally sourced materials. The resort's organic garden provides approximately 50% of the ingredients for the resort's operations. This includes the production of lettuce, morning glory, lemongrass, ginger, galangal, chili, basil, aloe vera, and more. In doing so, the carbon footprint of both the production and delivery of food is significantly reduced, and guests are offered healthy and fresh vegetables. For the hotel, sustainability also includes social responsibility, as evidenced by its support of local initiatives that focus on educating children in the region. Food surplus is distributed to underprivileged communities or orphanages throughout Phuket.

What makes Keemala unique

The secluded location on the west coast of Phuket offers guests the opportunity to immerse themselves in beautiful natural surroundings while experiencing local and historical traditions in a personalized and luxurious manner. Keemala represents a natural and sustainable philosophy based on the history of four fictional ancient Phuket tribes, the 'Pa-ta-pea' (earth), the 'Khon-Jorn' (wanderers), the 'We-ha' (sky) and the 'Rung-Nok' (nest). Thus creating a unique connection between the guest and the local culture and a deep understanding of the local people.

Sustainable travel: Taking advantage of the low season

Despite the rainy season on the Thai west coast, happening from May to October, these months are an opportune time to visit the Land of Smiles. While there is an average of 20 days of rain, these periods are usually short and followed by sunny conditions. Temperatures range from a comfortable 25 to 33 degrees Celsius, with water temperatures hovering around 27 degrees Celsius.

Those who have the Choice ... will find the Perfect Accommodation

Keemala luxury resort offers four different types of accommodations. Each has a different theme based on the history of the four mystical clans.

Clay Pool Cottages

The "Pa-Ta-Pea" (earth) clan consisted of farmers, fishermen, gardeners, carpenters, blacksmiths, and miners. They built their houses at ground level, using earth as the basic material for walls, floors, ceilings, and furniture. Even the beds on which they slept were made of earth and clay.

Therefore, clay has been integrated as the basic material in the authentic design of the Clay Pool Cottages. Divided into separate living and sleeping areas, the cottages offer plenty of space and an authentic Thai experience. There is also a private pool for relaxation.

The cottages overlook the rainforest and have a spacious bathroom with monsoon shower, outdoor shower and freestanding bathtub. The villa is 126 m², including the pool and outdoor terrace.

Tent Pool Villas

The "Khon-Jorn" (wandering clan) was a traveling community of gatherers, herders, artists, merchants, and explorers who traded with other tribes. Because they were nomads, they built tented houses that were easier to transport.

The interior design of the Tent Pool Villa draws inspiration from the Khon Jorn lifestyle. The tranquil tent-style villas are nestled in the rainforest with sunset views. At night, guests are surrounded by the soothing sounds of the jungle.

The spacious bathroom has a monsoon shower, an outdoor shower, and a freestanding bathtub. The villa measures 140 m² including the pool and outdoor living area.

Tree Pool Villa

The way of life of the We-Ha (Heaven) differed from that of the other clans. They raised their houses for a greater sense of freedom. This clan valued the talents of healers, creators, architects, and inventors.

Therefore, the distinctive design of the Tree Pool Villas includes a master bedroom on the upper level and a spacious living and dining area on the lower level. These two-story villas also feature a private pool.

The tree houses offer views of the rainforest and a spacious bathroom with a monsoon shower, outdoor shower, guest toilet, and freestanding bathtub. The villa measures 169 m², including the pool and outdoor relaxation area.

Bird’s Nest Villas

The Rung-Nok clan (Nest) comprised artists, musicians, poets, astrologers, and philosophers. They subscribed to the belief that the future could be discerned in the stars and enjoyed an opulent lifestyle. Rung-Nok traditions thus inspired the design of these villas with private pools, which resemble a kind of bird's nest in appearance.

The Bird's Nest Villas overlook the ocean, rainforest, and resort. The spacious bathroom has a monsoon shower and a freestanding bathtub with views. The villa spans 185 m² including a pool and sundeck.

Culinary Experiences

In this unique setting, Mala Restaurant offers a diverse menu of dishes from the Southern Thai, Western, and Indian worlds, complemented by freshly baked pastries. Additionally, there is an excellent selection of vegetarian, dairy-free, and gluten-free dishes.

On-site activities

At Keemala, guests can enjoy a range of activities and experiences that offer both relaxation and adventure.

• Several trails lead through the lush rainforest.
• Yoga, Pilates, Thai Chi classes, and Thai boxing are more athletic options.
• The Mala Spa offers a variety of holistic wellness treatments ranging from meditation sessions and aromatherapy to sauna and steam baths.
• Guests can learn the secrets of healthy cooking and participate in a traditional Thai cooking class on-site.

Offer for a Romantic Getaway for Two

Until the end of October, Keemala offers a unique package for travelers. The Wellness Retreat package is designed to intentionally rejuvenate body and mind in the midst of nature. In addition to luxurious spa treatments and personalized yoga sessions, the delicious cuisine is designed to inspire all the senses.

For two guests, the following services are included:

• Two nights accommodations with daily breakfast
• One private yoga session (60 minutes)
• One Keemala Signature Massage (60 min)
• One spa cuisine meal with healthy organic beverages
• One private Thai boxing session (60 min)
• Check-in to the villa with personal villa host service
• Gourmet welcome drink upon arrival
• Daily fresh tropical fruit and minibar replenishment (non-alcoholic beverages)
• Holistic activities such as meditation and cooking classes

Prices start at EUR 880 net. The package is available until October 31, 2024, and can be booked by sending an email to stay@keemala.com and referring to the “Couple Retreat Package” 

For more information about the Keemala, please visit the hotel's website and the Green Pearls® page. Or contact us directly via press@greenpearls.com

New 2025 Hotel Stars Catalog Put to the Test

The 21 member countries of the European Hotelstars Union revise the star criteria every five years. The current provisional criteria catalog is available in the test phase. The number of stars a hotel receives is determined by a combination of the fulfillment of minimum criteria and points achieved.

Those hoping that the new criteria catalog with its 247 criteria would provide a clear signal for sustainability will be disappointed. As can be seen from the catalog, quality, comfort, and convenience remain the top priorities, while sustainable initiatives are rewarded with points in the "nice-to-have" category.

Here are a few examples from the current Hotelsterne catalog:

• From the first hotel star, daily room cleaning is (still) a MUST 
• E-charging stations are not mandatory, but they are rewarded with 10 points
• A bicycle garage is worth 3 points (new)
• A "significant proportion" of regional products at breakfast earns 5 points (new)
• A bellboy and a doorman are each worth 15 points
• A bathrobe and slippers must be provided in the room at a five-star hotel.
• A hairdryer is mandatory from three stars
• Mattresses 200 cm wide or 220 cm long are worth 15 points
• Certification with a sustainability label (such as GreenSign) is worth 20 points
• Measuring your carbon footprint is worth 10 points

DEHOGA: "Hotel Stars are no Substitute for a Sustainability Label"

The green communication agency Green PearlsⓇ inquired with the German Hotel and Restaurant Association (DEHOGA) as to why sustainability is not given a significantly higher rating in the context of the climate crisis. Markus Luthe, Managing Director of DEHOGA Deutsche Hotelklassifizierung GmbH, provided the following response:

According to Luthe, by revising its criteria, the German Hotel Classification "takes into account the increased awareness of sustainability, but does not aim to replace sustainability labels.” This means that those who prioritize sustainability should rely on sustainability labels, while those who prioritize quality and comfort should pay attention to the star category.

But: Travelers want Comfort AND Sustainability

Green PearlsⓇ views this approach as an opportunity missed, as sustainability and comfort should not be seen as separate entities. This is supported by the latest study on travel trends for 2024, for which the online travel agency Booking.com surveyed 27,000 travelers from 33 countries. The survey revealed that over half (53%) of travelers are looking for accommodation that combines comfort with innovative sustainability.

"The Hotel Industry Must Embrace Sustainability to Remain Fit for the Future."

Green PearlsⓇ has been promoting sustainability in tourism for more than eleven years and considers the current Star Catalog "insufficient in terms of sustainability". Stefany Seipp, founder explains: “In order to take sustainable development in tourism into account, it is essential to adapt the star classification.”

The Green PearlsⓇ website does not display stars when searching for sustainable hotels. "The younger generation in particular is not looking for stars when it comes to accommodation," says Seipp. "Instead, the personal history of hotels and resorts, authenticity, and real sustainable initiatives are becoming increasingly important."

Stars vs. Sustainability, or: Is the Daily Room Cleaning Justifiable?

Many sustainability-oriented hoteliers face a dilemma: If they want to keep their stars, they must do things that run counter to their environmental efforts.

One of the key areas of contention between sustainable hotels and the star classification system is the frequency of room cleaning. As previously stated, the latest criteria catalog continues to require daily room cleaning from the first star onwards.

Many hoteliers view this as both unnecessary and ecologically unacceptable. The amount of electricity, water, and chemical detergents used for daily room cleaning is considerable, particularly given the scale of operations at hotels. For instance, in 2019, when the Berlin-based A&O chain with 39 hotels switched to allowing guests to opt out of daily cleaning, the initiative saved 10,000 cleanings in just two months. A&O reports that this resulted in the following savings: 75,000 liters of water, 708 kWh of electricity, and 20,000 plastic waste bags.

Opt-Out vs. Opt-In for Room Cleaning

The Hotel Luise in Erlangen, Germany, wanted to go one step further and not only give guests the option to opt out of daily cleaning but also switch to an opt-in option. This means that the rooms will only be cleaned (for free) if the guests explicitly ask for it to be done. However, DEHOGA rejects this. If the Green PearlsⓇ partner hotel only cleaned the rooms on request, it would have no stars at all, rather than the current three stars.

The Hotelstars Union considers Daily Room Cleaning Essential

The DEHOGA CEO informed Green PearlsⓇ that they had discussed the opt-out and opt-in solution for room cleaning with their European colleagues in the Hotelstars Union and had collectively decided against the opt-in solution. "So that daily room cleaning remains the standard for hotel classification, as it contributes to a high level of cleanliness, safety, and hygiene." The Hotelstars Union considers daily cleaning to be a "core service offering" and a key differentiator from private room rentals.

Ben Förtsch, owner of the Hotel Luise, disagrees: "It is unclear to me why this level of hygiene, safety, and cleanliness is not provided if the guest requests cleaning instead of rejecting it." For him, the attitude of the Hotelstars Union demonstrates that "sustainability is not understood as a standard, but as a nice-to-have."

Using Hotel Star's "Mandatory Criteria" for a Good Cause

Given that there is only the aforementioned "opt-out" option for guests, sustainable accommodations, such as Green PearlsⓇ hotels, must prioritize communication. "We deliberately make our guests aware of the option of not having their rooms cleaned," reports the four-star nature resort Gerbehof on Lake Constance. On the website, in the guest folders in the rooms, and at check-in, guests are informed that they can choose not to have their rooms cleaned and that the hotel will donate 4 euros to the "Kinder im Sternenland" project.

"If waiving room cleaning were a matter of course, we wouldn't be able to express the donation project in this way," says Naturresort Gerbehof. However, they also support giving more weight to sustainability in the star classification. Owner Ursula Wagner takes a clear stance on this: "It is unacceptable that there is an environmental audit and sustainability awards but when it comes to the star classification every initiative is blocked."

"Unfortunately, as a five-star hotel, we can not always choose the most sustainable solution."

Lukas Obendorfer, from the Birkenhof***** Spa & Genussresort in Upper Palatinate, also believes that sustainability is "too far behind" when it comes to star classification. As the hotel has five stars (it also has a restaurant with two Michelin stars), it is, unfortunately, not always possible for the team to choose the most sustainable solution. The hotelier is particularly frustrated by the necessity of providing guests with so many products in their rooms. For instance, bath slippers contribute to a significant amount of plastic waste. Natural materials are mostly not optimal for the wellness area. "It is more practical for guests to bring their own slippers," says Obendorfer during an interview with Green Pearls®.

Obendorfer sees the awarding of points for a sustainability label such as GreenSign, which is anchored in the criteria catalog, as positive. At the same time, he criticizes the fact that a hotel like the Birkenhof, which has reached level 5 in GreenSign, receives the same number of points as a hotel at level 3. There is a need for improvement here.

Lifestylehotel SAND: “DEHOGA hat eine starre Vereinsführung”

Marion Muller from the lifestyle hotel SAND in Timmendorfer Strand on the Baltic Sea says: "The DEHOGA standards for sustainability (...) are due to a relatively rigid association management. Although or rather because they are a four-star hotel, they are taking alternative paths in their hotel and also communicate their green attitude via Green PearlsⓇ.

Tips for Eco-Conscious Travelers

Hotel stars can still not be seen as an indicator of environmentally and socially responsible action. Travelers therefore have no choice but to pay attention to transparent and trustworthy sustainability seals and take action themselves.

Green PearlsⓇ has compiled 15 tips for sustainable travel in 2024 on the Green Travel Blog. These include:

• Eco-friendly travel (no domestic or short-haul flights)
• Sustainable local transportation
• Booking a sustainable accommodation
• Use of the opt-out option at the hotel (e.g., from room cleaning) and responsible use of resources such as water
• Interaction with the culture and language of the country
• Respect for people, nature, and animals
• CO₂ offsetting
• Lightweight luggage and reduction of waste

As it turns out, the Hotelstars Union has failed to set a clear signal for sustainability in its current set of criteria. According to Green PearlsⓇ, this is essential for the future viability of the travel market. And yet the focus on sustainability has so far only been an "alternative path". This is by no means a contradiction to quality, but it is not compatible with the (current) star classification. The Green PearlsⓇ partner hotels prove that environmentally friendly initiatives do not have to stand in the way of comfort, hygiene, and luxury.

It remains to be seen whether travelers and hoteliers will completely turn their backs on hotel stars in the future, or whether the Hotel Stars Union will change its focus for the good of the planet.

From Apiary to Organic Fair Hotel

The Rinner family has been operating the APIPURA for over 50 years. Initially, it was not a guest house but a beekeeping business. An apiary was to be constructed in this sheltered location on the Renon high plateau in South Tyrol. Complete with a workshop, extractor room, and accommodation for the beekeeper. This led to the idea of not only fulfilling the dream of having an apiary but also that of having their own guest house.

Since that time, the Rinner family and the hotel itself have experienced a period of significant change. The global pandemic has had a profound impact on the hospitality business, as Manfred Rinner, the junior manager and head chef, confirms. The pandemic has provided an opportunity to make the entire establishment more sustainable. This is a logical next step following the in-house beekeeping's year-long organic certification.

Good to know: Bioland

Bioland Südtirol was established in 1991 by ten fruit growers and now comprises over 1,000 farms. The organization's members share a commitment to climate, soil, and nature conservation. They implement measures to promote soil fertility, prioritize species-appropriate animal husbandry, utilize natural resources responsibly, and produce valuable food. The label is considered to be more rigorous than the EU organic label and is held in high regard.

The Rinner family has implemented a number of sustainable practices at APIPURA, including the use of eco-certified cleaning products and printed materials, reusable drinking bottles for guests, and waste avoidance in the kitchen. Energy is sourced from the Renon district heating plant, which is powered by wood and wood waste from certified regional cultivation. The water for watering the garden is taken from a large rainwater storage tank, while the drinking water comes from the regional mountain spring on the Rittner Horn.

Sustainable and Organic in the Kitchen

The kitchen team around Manfred Rinner has always paid attention to the finest quality and regionality when it comes to food. Organic quality is therefore standard. This commitment was further reinforced with the redesign and development of the hotel.

In the course of the redesign, Manfred Rinner became part of a working group that promoted the Bioland gastronomy concept in South Tyrol. It is based on the German concept. "But we didn't just adopt the concept from Germany, no, we had to make it even better", explains Manfred Rinner with a smile. 

The gastronomy concept prioritizes organic products from the region. Its goal is to support local (max. 200 km radius) organic farming. Additionally, (imported) products must be produced under fair conditions, particularly coffee, cocoa, tea, raw cane sugar, and tropical fruit.

Good to know: “Bio Fair Südtirol” at a Glance

In 2022, Bio Fair Südtirol introduced a new gastronomy concept based on the German model. This concept is divided into three levels: Bronze (organic content of 30%), Silver (organic content of 60-90%) and Gold (organic content of 90-100%). In addition to organic, the regional and fair criteria are also important for the classification. The project also serves to network organic businesses and local tourism companies and ensures transparency for guests.

Pilot Project:  “Bio Fair Südtirol” APIPURA hotel rinner

The APIPURA hotel rinner could be described as a pilot project for the Bioland concept. It took roughly two years for the hotel to achieve silver status. According to Manfred Rinner, the most challenging aspect was sourcing regional organic products. Despite his long-standing relationships with local farmers, many products essential to a hotel kitchen are not available in sufficient quantities in South Tyrol, with its 1,000 businesses. Therefore, they had to be imported. 

The transition was challenging on a personal level as well, as long-time partners and friends had to cease working together. Additionally, the quantities required for a hotel had to be considered. Small quantities result in significant waste, although “Bio Fair Südtirol” has already achieved initial successes and made larger containers possible. New partnerships have also been established and will continue to be formed. For instance, with the cattle farmer Walter Rottensteiner, who raises Wagyu and Simmental cattle on the Renon and is located only a few minutes away.

APIPURA has been the first hotel in South Tyrol to carry the "Bio Fair Südtirol" seal since this year. This demonstrates that it is possible to offer organic, mostly regional products, paired with selected fairly traded imported products from organic farming.

“Bio Fair Südtirol”: A Snapshot of the APIPURA Hotel's Initiatives and Partners

• Organic honey products from the hotel's organic apiary
• Bread from the organic bakery Messner
• Organic dairy products from the dairies of Brixen and Sterzing
• Organic eggs from the Lechnerhof farm in Val Pusteria
• Organic beef and chicken from Öbersthof in Feldthurns and Weberhof in Mittelberg am Ritten
• Organic pork and veal from Sonnberg organic butchery
• Fruits, vegetables, and herbs from farmer Stefan depending on the season
• Additional partners: Biokistl, Ökoring, Foppa, Frilo, Galloni

A Family-run Hotel for Families

Guests have responded well to the new concept. The regulars, who make up almost 60% of the clientele, have stayed. "Despite the organic food," the Rinner family notes with a wink. New guests, on the other hand, are coming precisely because of the hotel's focus on organic and sustainable practices. Families, in particular, feel at home here, as the owners know exactly what they need: a large garden with a playground set back from the terrace but still in view, a weekly children's program (in cooperation with other family-friendly establishments), and a playroom for rainy days.

Every Monday, Senior Manager Paul Rinner gives a tour of the apitherapy apiary and explains everything about ApiWellness and how bee products work.

Good to know: ApiWellness and Therapy

ApiWellness refers to the use of bee products such as honey, propolis, or wax in the wellness sector. This type of wellness is particularly prevalent in Eastern Europe but is also gaining traction in the West.

Apitherapy is a specialized form of ApiWellness that involves inhaling air from the beehive. The air is gently extracted from the hive using a specialized device, without disturbing the bees. The inhaler absorbs the substances contained in the air, such as pollen, wax, propolis, etc. This is said to have a soothing effect on respiratory diseases and allergies, while at the same time calming the mind.

The rooftop spa is another ideal venue for unwinding. You can exclusively reserve it for private use for two, for either breakfast or an after-dinner wellness session with a Jacuzzi and sauna.

Sustainability goes beyond the hotel's doors. The hosts happily assist guests in traveling by train. With the RittenCard, included for all guests during their stay, public transportation and the cable car to Bolzano are available at no additional cost. For guests arriving by train, the hotel offers a 50% discount on the daily rental of e-bikes. Furthermore, as a partner of the bike hosts on the Ritten, guests can participate in free guided bike tours every week.

Visions for the Future

As a pioneer and trailblazer in organic food and practices on the Renon and in South Tyrol, Manfred Rinner is leveraging his role to inspire others. For instance, he takes part in a regular exchange between 12 restaurateurs. Additionally, he aims to encourage individuals outside the gastronomy scene to rethink their approach. His objective is 100% organic, preferably sourced from the region. However, there are still some suppliers and producers missing for that. Nevertheless, it demonstrates that it typically only requires one visionary, or in this case, the collaboration of two entities, namely the APIPURA hotel and Bioland Südtirol, to initiate change within an entire region and encourage others to join in. This is because the conversion of the hotel to organic also increases the demand for organic products from the surrounding area. With the guaranteed purchase of such products, it is easier for farmers and producers to make the switch themselves. This development is not necessarily about growth, but about quality, as Manfred Rinner summarizes in an interview with Bioland.

For more information, please visit the hotel's microsite at Green Pearls® and the hotel's website. Inquiries for additional information and images should be directed to press@greenpearls.com

Fresh Air ...

... has Effects on the Immune System

In an article published by Harvard Health Publishing, researchers have found that people who regularly spend time outdoors are less likely to get colds and flu. This is because fresh air stimulates the production of white blood cells, which are responsible for fighting infections.

... helps with Stress Relief

Negative ions in the air stimulate the production of serotonin, a hormone that makes you feel happy. Fresh air can therefore have a positive effect on the nervous system, reducing stress and anxiety.

... affects Sleep Quality

Negative ions in the air stimulate the production of serotonin, a hormone that makes you feel happy. Fresh air can therefore have a positive effect on the nervous system, reducing stress and anxiety.

... improves Cognitive Performance

It can enhance concentration and memory. Oxygen-rich air stimulates blood flow to the brain, thereby improving the supply of oxygen to brain cells.

Even if only a few minutes in nature are enough to reap the initial benefits, it's the small and large time-outs when we consciously spend time outdoors that have a positive impact on our own well-being.

Sustainable Hotels: Hideaways for Nature Lovers

The Green Pearls® network comprises a number of hotels that offer their guests a distinctive ambiance in unspoiled landscapes. These hotels feature expansive outdoor areas where guests can enjoy the fresh air and take in the view of the surrounding forest, mountains, or sea. Furthermore, a range of outdoor activities is available to suit guests' diverse interests, including hiking, forest bathing, wild herb walks, cycling, and yoga.

Fresh Air and Sustainability go Hand in Hand

However, sustainable hotels are not only distinguished by their offerings which utilize fresh air; they are also dedicated to environmental stewardship. This commitment encompasses reducing energy consumption, using sustainable materials, and avoiding waste. The objective is to guarantee that the fresh air remains uncontaminated for future generations.

Taking a Deep Breath at the HUBERTUS Mountain Refugio Allgäu

The HUBERTUS Mountain Refugio is located in the heart of the Allgäu mountains at an altitude of 1,044 meters. Surrounded by lush meadows, fragrant forests, and majestic peaks, the hotel offers its guests not only breathtaking views but also the beneficial effects of the mountain air. Hotel HUBERTUS offers guided hikes as part of its weekly activities program. Ascents start directly from the hotel. The hiking trails lead to peaks with fantastic views of the Allgäu and Swiss mountains. Fresh, allergen-free mountain air is guaranteed and especially beneficial for guests suffering from hay fever. The hotel's "Nixtun" offer encourages guests to rediscover slowness, let themselves drift, and, quite literally, catch their breath. 

Fresh Air and Pure Nature: Relax at Naturhotel Outside

Surrounded by the picturesque landscape of the Hohe Tauern National Park, the Naturhotel Outside offers guests the perfect opportunity to escape from everyday life and enjoy some fresh air. The Hohe Tauern National Park covers an area of more than 1,800 km², making it the largest protected natural area in the Alps. As an official National Park partner business, the hotel offers every guest a free ranger tour. The rangers are experts in various fields, including botany, glaciers, wildlife, birds, and butterflies. Their diverse backgrounds offer guests unique insights into nature. The property also features breathtaking mountain views from its balconies and terraces. In summer, the cool mountain air ensures a restful night's sleep, allowing guests to start the day well-rested and enjoy the many activities in the surrounding area.

An Oasis of Well-Being for Body and Mind: Gut Guntrams near Vienna

The nature hotel Gut Gutrams is situated in the heart of the rolling hills of the Bucklige Welt, just 60 kilometers from the vibrant metropolis of Vienna. Guests can expect an exceptional retreat dedicated to fresh air and natural relaxation. The country hotel offers three distinct types of accommodation, each with fantastic views of the Viennese Alps. Guests can choose from three Garden Lofts, the cozy Naturhotel Flora with six rooms, and the Villa Tranquillini. The 18th-century architect's Villa Tranquillini offers a unique experience, transporting visitors back to the good old days of summer retreats, combined with contemporary comfort. The hotel's orchard, natural pond, and crystal garden provide a tranquil setting for relaxation.

Hotel Okelmann's: Peace and Relaxation in the Middle of Lower Saxony's Nature

Located in idyllic Warpe, far from the hustle and bustle of the big city, Hotel Okelmann's is the perfect place for those seeking peace and relaxation. Nestled in the vast landscape of Lower Saxony, the combination of nature and sustainable philosophy provides a place to arrive and take a deep breath. Okelmann's is a fifth-generation family business, now lovingly run by sisters Maren and Kristin. The area is ideal for long walks and bike rides, either along the Weser River or through the vast fields and forests that surround the hotel. Yoga sessions take place in a cozy, light-filled room with direct access to the large garden. In addition to a wooden hot tub, there is also a shepherd's wagon sauna for relaxation.

Breath in and Recharge: Fresh country air at Hotel Das Rübezahl

We define places of power as those that offer more than just a beautiful view. One such place is the family-run boutique Hotel Das Rübezahl in Schwangau, near Füssen in the land of mountains, castles, and lakes. The therapeutically effective pre-alpine stimulating climate in Schwangau is ideal for stimulating the body's overall activity. The high altitude and constant air exchange ensure fresh air and offer allergy sufferers the best conditions for deep breathing. The Rübezahl offers a variety of activities in the best air. One highlight is the guided hiking tours with the certified mountain and hiking guide Basti, which take place several times a week for hotel guests. Basti shares his passion for the mountains and his extensive knowledge of the region and is available to guests with lots of insider tips and ideas for hikes. A unique excursion destination is the hotel's own mountain hut, the Rohrkopfhütte, which is situated at an altitude of 1,320 meters and offers a yoga platform.

Wellness for the Soul at Naturresort Gerbehof

The Naturresort Gerbehof is a true place of relaxation by its very location. Situated in the hinterland of Lake Constance and surrounded by forests, meadows, and orchards, it invites you to switch off and recharge body and mind. Guests can enjoy the tranquil atmosphere from the comfort of their rooms, terraces, balconies, or gardens, leaving the stress of everyday life behind and taking in the natural beauty of the area. The hotel also offers special activities such as a wild herb hike, which allows participants to gain insight into the various ways herbs can be used to maintain physical, mental, and spiritual well-being. Forest bathing, which involves a mindful walk through the forest, is also a popular activity. The objective is to perceive the distinctive scents of the forest, the earth, the plants, and the wood and to take deep, conscious breaths.

Up to the Alpine Pasture in the OLM Nature Escape

The OLM Nature Escape is a model of sustainable energy use and the first energy-self-sufficient eco-hotel in the Alps. In the regional dialect, Olm stands for “Alm” and refers to the picturesque surroundings with meadows, cows, sheep, and horses. The circular architecture of the hotel symbolizes an endless circle, representing the connection between past and future and reflecting the perpetual cycle of nature. The round millstones of the former mill still characterize the building today, which is designed as a modern alpine pasture. The inner circle of the aparthotel is designed as a wild recreational garden with a natural bathing pond.

The OLM Nature Escape is located at the beginning of the Tauferer Reinluftgebiet Ahrtal, not far from Bruneck in South Tyrol. The pure air has inspired the OLM to create a special offer: Aria Pura is a breathing workshop that focuses on breathing for a week. Experts and trainers teach the power of "correct" breathing and demonstrate various relaxation techniques as tools to use at home.

Learn more about the featured hotels on the linked microsites. If you have any questions or need additional images, please contact us directly at press@greenpearls.com

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Bike Tourism is more popular than ever

A study by the German Cyclists' Federation (ADFC) revealed that 38 million people in Germany took day trips by bike in 2022. Four and a half million took a trip with an overnight stay. It is encouraging to see that nearly a third of day-trippers and half of all cyclists traveled by train. Overall, almost half of a billion day trips were made by bicycle. And that is in Germany alone.

Sustainable Cycling Destinations

Biking in your vacation destination is the perfect way to get to know the area, even if you did not come here specifically for that. In this newsletter, we will show you the best destinations for biking. Taking sustainable, bike-friendly accommodations as a starting point, of course.

Discover the Ritten by Bike (Italy)

South Tyrol is a popular destination for cycling, offering a diverse range of routes catering to both recreational cyclists and ambitious athletes. The Ritten offers a unique combination of relaxed, relatively flat tours for beginners with more challenging mountain tours in a compact area. The numerous shady forests provide ideal conditions for long rides, even in summer, while spring and fall are particularly attractive seasons.

• Tour Recommendations: The Maria Saal tour includes a visit to the renowned earth pyramids. Additionally, the Rittner Horn, the highest point on the Ritten, is a destination that should not be missed. 
  Find out more about biking on the Ritten. 
• Good to know: It is not allowed to ride on unpaved roads and paths and slopes less than 1.5 meters wide. 
• Sustainable Accommodation: The association "Bike Host" offers e-bike rentals and guided tours. One participating hotel is the family-friendly APIPURA hotel rinner. It features cozy rooms, a large garden with a playground, an outdoor spa on the roof, and authentic regional organic cuisine. But the real highlight is the api-welness, where you can breathe the air of the beehive and unwind. 
  Another "Bike Host" is the Hotel Weihrerhof, which also caters to families and is located directly on the Wolfsgrubensee. Following the bike tour, guests of all ages can enjoy a refreshing dip in the lake.

Biking in the Bucklige Welt (Austria)

Just over an hour from Vienna, the Bucklige Welt is the ideal destination not only for hiking but for pleasure biking as well. 400 kilometers of bike trails crisscross the landscape, offering breathtaking views of the Rax, Schneeberg, and Semmering. Some tours start right in Wiener Neustadt, and you can explore the Bucklige Welt from there, for example on a museum bike tour.

• Tour Recommendation: The Schwarzatal Bike Trail is approximately 40 kilometers in length and begins in Steinfeld, following the Schwarza River downstream to the alpine region below the Rax. Along the route, visitors will have the opportunity to view numerous historic buildings from the industrialization era, offering insights into the region's rich history. 
• Sustainable Accommodation: Gut Guntrams offers a variety of accommodations for families, solo travelers, and couples, all situated in a natural setting. The hotel's on-site nature museum, featuring old fruit trees and a crystal garden, provides an ideal setting for guests to enjoy a stroll. 

City Trip by Bike in Freiburg im Breisgau (Germany)

City cycling is not typically associated with relaxing vacations. It is often seen as stressful and a constant battle between bike and car. However, more and more cities are focusing on traffic concepts that put cyclists first. Freiburg is no exception. The city in the Black Forest has created several streets where cyclists have priority, as well as bike paths that connect the city center with the surrounding countryside. In total, the network covers more than 400 kilometers.

• Tour Recommendations: Freiburg is best explored by bike. The numerous cycle paths take you past the most important sights, including the cathedral and the sustainable Vauban district. 
• Good to know: In addition to classic solo bike tours, there are also guided adventure tours in Freiburg and the surrounding area. For example, a puzzle e-bike tour starts from Ihringen station and takes you 45 kilometers around the Kaiserstuhl region. 
• Sustainable Accommodation: The Green City Hotel Vauban is located on the outskirts of the aforementioned Vauban district. Its clean, serene design provides a tranquil retreat. As an inclusive establishment, the hotel works with other inclusive businesses whenever possible. Guests also receive a regional train ticket for the duration of their stay (which can be sent in advance).

Vineyards and River Romance on the Moselle (Germany)

The Moselle River winds through a region of steep slopes and vineyards on both sides. The area offers a wide variety of bike routes, from challenging climbs into the vineyards to relaxing rides along the river. There is something for everyone. Do not forget to stop at one of the many wine taverns along the way to sample some Moselle wine. Just remember, there is a legal limit for drinking and riding a bike!

• Tour Recommendations: The best of two worlds: The Maare-Moselle cycle path. Cyclists follow an old railroad line from the maars of the Volcanic Eifel down to the cultural landscape of the Moselle. In between, they will find viaducts, forests, and great views of the landscape again and again. 
  Find out more about the tour.
• Good to know: The region offers convenient transportation via bike buses that provide transportation for both people and their bicycles. One such bus also runs between Bernkastel-Kues and Daun, the starting and ending points of the Maare-Moselle Cycle Path.
• Sustainable Accommodation: The Lifestyle Resort Zum Kurfürsten is conveniently located just above the small town of Bernkastel-Kues. Formerly a bus hotel, the property has been transformed into a popular wellness hotel with an extensive spa area, a variety of saunas and pools, its own TCM center, and several restaurants. 

Experience the Ligurian Coast on Two Wheels (Italy)

Liguria offers the best of both worlds: idyllic coastline and rugged hinterland, dotted with small villages that allow you to experience the real Italy away from the tourist hotspots. The rides there are at least moderately difficult, so they are best suited to cyclists with a certain level of fitness and who can cope with steeper climbs and descents. For everyone else, it is recommended to explore the coastal sections by bike (or opt for e-bikes in the mountains).

• Tour Recommendations: Running parallel to the Via Aurelia coastal road is a disused railroad line that has been converted for cyclists: the Pista Ciclabile. This route offers a relaxed pace for discovering the coast from San Lorenzo al Mare to Ospedaletti. The 26 kilometers are mostly flat and offer the opportunity to stop at free beaches. 
• Sustainable Accommodation: The Albergo Diffuso Relais del Maro is situated in a village in the hinterland and offers accommodation in historical buildings that have been lovingly restored and are located in the center of the village. The rooms are located in the former artisan buildings of the owner's family. The main building, with reception and breakfast room, also has a large garden with a swimming pool, where guests can relax after a strenuous mountain hike. 

A Paradise for Mountain Bikers in the Tyrolean Alps (Austria)  

Mountain biking is best done in the mountains. And Tirol has plenty of them. With a vast network of mountain bike trails for all levels, everyone will get their money's worth. Additionally, most accommodations are mountain bike-friendly, so you can store your bike safely.

• Tour Recommendations: This family-friendly mountain bike tour is the best way to explore the region around Pfunds. It leads from Pfunds via Tschingls to St. Ulrich. Another great route is the relatively easy route to Pfundser Tschey and then on to Grupach.
• Sustainable Accommodations: The sustainable Summit Lodges are two fully equipped vacation homes (including a private sauna) built in the style of North American log cabins. Start your mountain bike ride right from the doorstep, after enjoying a cup of coffee on the deck overlooking the surrounding mountain peaks. 

Mountainbiking in Gran Canaria (Canary Islands)

Gran Canaria is a popular destination for outdoor sports enthusiasts of all kinds, especially during the low season and winter. Its mild climate and rugged, varied landscape are just two of the many reasons for this popularity.

However, cyclists should have a certain level of basic fitness, especially for inland tours. Be prepared to ride on gravel roads, packed dirt tracks, and stony country lanes. So you should not be afraid of getting dirty.

• Tour Recommendations: The ideal starting point is the tour from Maspalomas to the Ayagaures reservoir. It is varied and gives a good insight into why Gran Canaria is known as the "miniature continent". Moreover, although it's mostly uphill, the climbs alternate with flat sections and descents, so there's always a moment to catch your breath.
• Good to know: The Gran Canaria Bike Week takes place in December, where you can discover the island in different stages with other enthusiasts. 
• Sustainable Accommodation: Located in the rugged heart of the island, Casa León Royal Retreat offers an idyllic and intimate retreat experience. The boutique hotel is surrounded by a lovingly tended garden of native plants. A pool, authentic Canarian cuisine, and a full program of activities round out the hotel experience. Guided bicycle tours are part of the program. 

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Fancy some homemade pasta? According to chef Giuseppe Schimmenti, the secret lies in the flour. He uses Sicilian ancient grains for his maltagliati at the ADLER Spa Resort SICILIA. And he has revealed the recipe to us!

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Paris wants a modern and sustainable image

The French capital has planned a lot of innovations for the 2024 Olympic Games. For the first time, the opening ceremony on July 26 will not take place in a stadium, but as a boat parade on the Seine, allowing the city's inhabitants (400,000 are expected) to take part.

Carbon-neutral Olympics

The 2020 Tokyo Olympics set a goal of carbon neutrality and exceeded it. However, much of this was due to the coronavirus pandemic that prevented visitors from attending. Tokyo had planned to offset 4.38 million tons of CO2 but ended up offsetting "only" 1.96 million tons. Interestingly, Paris sets a goal of limiting total carbon dioxide emissions to 1.58 million tons of CO2. Again, emissions will ultimately be offset to become "climate neutral," but there are steps that are taken to reduce greenhouse gas emissions in the first place.

Proposed carbon-reduction measures for the 2024 Olympic Games:

• No new construction: 95% of the venues are already in place
• Short distances between venues.
• No new parking lots: Whenever possible, visitors are encouraged to use public transportation.
• Use of green electricity from wind and solar power (mostly)
• Construction of drinking fountains: Combined with reusable water bottles, this should reduce single-use plastic by 50%.
• Catering for athletes and spectators in stadiums will consist of local products with low meat content.

Swimming in the Seine River?

The most complex project was cleaning the Seine's water. A test run in August 2023 failed because the water was still too dirty. In March, the water was officially cleared for swimming. But people are not entirely sure. However, politicians continue to insist that there is "no plan B". Open water swimming and the triathlon are still scheduled to take place in the river - if necessary, the respective races will have to be postponed for a few days - we are curious!

In general, a clean river would be not only an attraction for the Olympics but also a lasting benefit for the people of Paris.

Getting Guests Involved

Now that the city has made some efforts, it is up to the guests to do their part to make these Olympics sustainable. That means among others using public transportation and the drinking fountains. Another important issue is accommodation.

Eco-friendly accommodation at the Green Spirit Hotels Paris.

Paris is easily accessible by train from almost any European city. So European visitors will be able to avoid flying or driving, reducing much of their personal carbon emissions. The air miles will come from those traveling from further afield.

The next big step for a sustainable stay at the Olympics is the choice of accommodation. There are three Green PearlsⓇ hotels in Paris that form the Green Spirit Hotels group, all located in the central 7th arrondissement. The sports venues, as well as famous sights such as the Eiffel Tower, are all easily accessible (in some cases within walking distance). By the way, Paris has many well-developed bike paths, so getting around by bike is also an option.

Sustainable Green PearlsⓇ Partners in Paris:

• Hotel Le Pavillon, 54, rue Saint-Dominique (Approximately 15 km from the Stade de France - accessible by Metro 13 (12 stops) without changing trains)
• Hotel Marlar, 29, Rue Malar
• Hotel Amélie, 5, Rue Amélie

Sustainable insider tips for Paris during the Olympics.

Barbara Tascijevic-Porwoll, who runs Green Spirit Hotels with her husband, offers the following tips for a sustainable stay in Paris - Olympics aside:

#1 Visit the REcyclerie

Located on an abandoned railroad track, the REcyclerie includes many organic gardening projects and is also a repair shop, café, restaurant, and cultural center.

#2 Shopping at the Saint-Ouen flea market (Clignancourt)

The Clignancourt metro station is home to the famous and huge flea market with more than 1,700 vendors on Saturdays (8:30 a.m. to 6:30 p.m.), Sundays (10 a.m. to 6:30 p.m.) and Mondays (10:30 a.m. to 5:30 p.m.). "Always an experience," says the Paris hotel owner. The flea market is made up of 16 different markets and offers good street food as well as second-hand clothes and antiques.

#3 Ile aux Cygnes workout

For sports enthusiasts, Barbara recommends the Ile aux Cygnes. Located behind the Eiffel Tower, the island offers various running laps and plenty of sports equipment for a street workout. 

#4 A run along the Seine

The banks of the Seine are a UNESCO World Heritage Site. According to the United Nations, it symbolizes the relationship between the population and the river and is considered a model for urban development worldwide. The different visual axes with many Gothic buildings make the banks of the Seine particularly attractive to visit. In addition to green oases, cafes, and boats, there is also an almost 10-kilometer-long running track.

#5 Harvest from Europe's largest urban farm

Europe's largest urban farm is open to visitors from April to September. Located on the rooftops of the Paris Exhibition Center, it is a prime example of sustainable urban development. A guided tour lasts one hour and includes time to pick vegetables or fruit for yourself.

#6 Vegetarian food at the Polichinelle

For a sustainable meal, Barbara recommends the buffet at Polichinelle near the Eiffel Tower. "The buffet is very creative and original," she enthuses. It is "so tasty and delicious" that even non-vegetarians (like her husband) are guaranteed to be satisfied.

For more information and images of Green Spirit Hotels, please visit press@greenpearls.com

Hotel Luise competed with its Wall of Change and the associated communication and inspiration strategy. The SCHWARZWALD PANORAMA presented the concept of Circular Living, whereby the hotel rooms have been and will be gradually renovated based on the Cradle-to-Cradle® Principle.

Award Winner SCHWARZWALD PANORAMA

In the end, the SCHWARZWALD PANORAMA from Bad Herrenalb, Germany, won the award. Once again, owner Stephan Bode was recognized for the "Circular Living" concept of his new hotel rooms, which is based on the Cradle to Cradle® principle.

Recyclable hotel rooms set new standards

Hotel rooms are renovated about every ten years. This regularly generates a lot of waste from composite materials (carpets, wood-based materials, etc.) that cannot be reused and therefore end up in landfills and incinerators. To change this, SCHWARZWALD PANORAMA, together with the interior design team of Fritz Schlecht I SHL and the design experts of Cradle to Cradle®, has developed a furnishing concept based on the principles of the circular economy. All materials used are either biodegradable or 100 percent recyclable.

The Circular Living concept

• is certified with the GreenSign Circular
• won 3rd place at the German Tourism Award
• was one of three finalists for the German Corporate Sustainability Award

What is special about this concept is that it is transferable to the entire industry, and hopefully, many hotels will approach their next renovation in this way, avoiding tons of waste and conserving resources.

The award ceremony took place in Munich's TonHalle with 500 guests and was hosted by Margit Lieverz and Oliver Sequenz.

Not at all, according to the OCÉANO Health Spa Hotel in Tenerife. The team is welcoming travelers to discover a special retreat in the tranquil north of the island - with an exceptional health spa, light Mediterranean cuisine, and Canarian specialties, and a varied relaxation and exercise program. Complete with views of the Atlantic Ocean and fresh sea breezes.

Active Recreation at the OCÉANO Health and Wellness Hotel

The OCÉANO is a haven of tranquility, frequented mainly by singles and couples. Relaxation is the top priority. The health and wellness team offers massages and beauty treatments, as well as thalassotherapy, physiotherapy, personal training, and healthy diets, all are much appreciated by guests.

If desired, visitors can book one of the spa's health programs. They range from weight control, which focuses on proper healthy nutrition and exercise, to beauty treatments.

Thalasso Therapy: the Power of the Sea

Algae, seawater, salt, and mud - the sea offers everything you need for total relaxation. Especially popular: Ocean Balancing, an aqua massage and movement therapy in the 34-degree Thalasso pool. Sea salt scrubs, seaweed, mud body wraps, and, of course, exercises in the fresh sea air are also available. The gentle "Awakening by the Sea" workout takes place each morning on the yoga rooftop terrace, where participants start the day actively outdoors.

Fasting Stay in Tenerife

A complete reset is also possible at OCÉANO. The adjacent F. X. Mayr Center offers year-round detox treatments using the Franz Xaver Mayr Method, which combines naturopathic therapy with modern fasting. An experienced team of physicians guides guests through the fasting cure and tailors treatments to their individual needs. The F.X. Mayr cure has been particularly effective for stress-related fatigue, high blood pressure, weight problems, immune deficiencies, allergies, and sleep disorders.

With such a regimen, you interrupt your daily habits for a couple of weeks and give your body the chance to reactivate its self-healing powers.

Sustainability at the Hotel (and beyond)

One resolution more and more people are making is to live more sustainably. And that includes travel. The hotel's philosophy includes respect for nature and its resources, as well as sustainable, regenerative, and preventive health care.

The preservation and modernization of the hotel is another aspect of the OCÉANO's commitment to sustainability. Only last year, the hotel received an award for its sustainable, energy-efficient renovation of the 1970s building. The 2019 modernization used natural and environmentally friendly materials and technologies while paying attention to a modern yet timeless design.

The hotel also focuses on sustainability down to the smallest details. Each guest receives a reusable water bottle for their stay and several water dispensers throughout the hotel offer complimentary filtered water. Products for the hotel kitchen are sourced primarily from the local market or neighboring farms (such as the goat milk products). And for wine lovers, a variety of local wines are available from traditional vineyards, some dating back centuries.

Air Travel vs. Sustainability

For most people, there is no alternative to flying to Tenerife, so a longer stay is recommended to minimize your carbon footprint. Once you arrive, the diverse island invites you to travel in an eco-conscious way, offering not only the diverse landscapes but also the special culture of the Canary Islands. The well-developed public transport system makes it easy for travelers to explore the island and its attractions in an eco-friendly way. 

What's more, staying longer allows for a more sustainable investment in your well-being. The "stress" of trying to do as much as possible in a short time is replaced by a sense of arrival and relaxation. For this reason, OCÉANO guests benefit from special rates for stays of 7 days or more, such as Sunshine Days. In addition, all stays of 21 days or more (outside of promotional periods) benefit from a 5% long-term discount, which can be combined with a 10% early bird discount if booked in time.

Summer, Sun, Sea, and Health

Resolutions can be made later in the year. With ocean air and sunshine, it's easier to get motivated for a morning yoga session and a few laps in the pool before breakfast. And it's easier to establish routines away from the daily grind. When you return from the island fresh and rejuvenated, it's easier to stick with your new habits.

For more information about the hotel, please visit the Green Pearls® microsite or the hotel's website. For further inquiries, please contact press@greenpearls.com

 Vegan chef Aggeliki Charami

Aggeliki is also known as "Agge" or "Angel" on social media, which is also the meaning of her Greek name. On her Instagram account, she shows her 11,500 followers new vegan creations and shares tips and recipes (e.g. for making sushi rice perfectly). In the captions she describes creating something new as "a unique way to get closer to the dream" and a mixture of "strong emotions" and the desire of "freezing in time".

Vegan-vegetarian hotel on the Seiser Alm

The GreenPearlsⓇ Hotel Paradiso.Pure.Living is sustainably oriented and is the first hotel on the Alpe di Siusi to offer purely vegetarian-vegan cuisine. The menu concept has been revised with the new head chef. Guests can look forward to new dishes with a Mediterranean and Japanese touch. The fusion with local foods, such as South Tyrolean apples, which previously played a major role in the hotel's Alpine cuisine, will also be exciting.

Paradiso.Pure.Living is avant-garde with ongoing art exhibitions and a focus on a sustainable and healthy lifestyle - the new head chef is a step towards taking your stay to a new level.

You can find more information on the linked microsite and the hotel website. If you have any questions, please contact press@greenpearls.com

On the other hand, tourism is a major contributor to global CO2 emissions. Travel to a destination, as well as accommodation and transportation at the destination, generate global warming gases, especially air travel. In total, 5-8% of global emissions can be attributed to tourism.²

This makes the implementation of a consistent sustainability strategy in tourism all the more important. Even if factors such as carbon footprint, social sustainability, or sustainable mobility are rather low on the list of deciding factors, an intact natural environment is one of the main reasons for booking.³ Therefore, the transformation of tourism is inevitable, and the demand for sustainability should not dictate it, but be firmly integrated as part of the core business of tourism.

In response, sustainable tourism has emerged to address the future economic, social, and environmental impacts of destinations. Many suppliers have already begun to make their products sustainable. First and foremost are the Green Pearls® Unique Places, an association of leading hotels around the world that have demonstrated sustainable expertise and green projects. Many of the hotels go a step further by engaging with their guests and offering them a variety of ways to participate in sustainability initiatives. After all, as the saying goes, seeing it once is better than hearing it a hundred times.

In Dialog at the Lifestylehotel SAND

The sustainable Lifestylehotel SAND in Timmendorfer Strand is committed to an ongoing dialog with its guests. Sustainability is an important factor in the hotel's daily operations. Moreover, the SAND uses social media to inform about new organic products and spreads fun with recipes for seasonal cocktails. SAND is seeing a growing interest from visitors and uses an evaluation form to ask guests where and how they encountered sustainability during their stay and what the hotel can actively improve. These insights are translated into many innovations and guests feel that their values are seen and appreciated. 

Open communication is also a priority at Hotel Okelmann's in Warpe, Lower Saxony. The two sisters, who run the hotel in the third generation, value personal conversations and lively exchanges with guests. On their website, they also provide information about the topic in advance and show how they implement sustainability in the hotel and the associated Heimatliebe Café. This includes close cooperation with local producers and a small concept store with useful and beautiful items for a sustainable lifestyle.

Gardening Tips from Gut Sonnenhausen

Sustainability as a way of life is the philosophy of Gut Sonnenhausen. With the careful renovation and management of the former stud farm, eco-pioneer Georg Schweisfurth has fulfilled his dream. Surrounded by agricultural land cultivated according to the principles of permaculture, it is a refuge in the midst of nature. Culture and art merge with architecture and nature to create an inspiring place. During the season, the house gardener invites guests to a free weekly gardening meeting to learn about biodynamic gardening. She also provides tips for one's garden and answers any "green fingers" questions.  The hotel, which is 100% certified organic and has its own naturopathic practice, is located 30 km from Munich.

Upcycling Workshops at the Hotel SCHWARZWALD PANORAMA

The Hotel SCHWARZWALD PANORAMA sees its contribution to sustainability as continuous development and combines entrepreneurial management with the strengthening of value awareness. Guided tours of the hotel allow visitors to see the sustainability measures for themselves. In addition, on-site upcycling workshops are available and reflected in signage and décor throughout the building. A book exchange and vegan/vegetarian brunch buffets are as much a part of the hotel as a zero-waste breakfast and nine electric car charging stations. Guests especially love the hotel's own "lawn mowers," a small herd of goats, and the outdoor snack garden. The Hotel SCHWARZWALD PANORAMA is a wellness and health hotel with a Selfness Center in the Black Forest. The region is ideal for nature excursions, especially since Bad Herrenalb is a certified climatic health resort.

Swiss Alpine Spring Water at CERVO Mountain Resort

The luxurious CERVO Mountain Resort offers breathtaking views of the Matterhorn and the car-free village of Zermatt. Design aficionados will appreciate CERVO's unique interior style, which has won several design awards. When it comes to sustainability, the luxury resort places special emphasis on preserving natural resources. The water in the hotel taps is mineral water quality. In the restaurants, Zermatt water is filtered and carbonated upon request.  A total of 10% of the proceeds goes to the organization WIR (Water is Right), which promotes access to clean and affordable drinking water and sanitation worldwide. Thanks to geothermal pumps, the CERVO is 100% self-sufficient in hot water production. Solar panels support electricity production. 70% of the products used in the kitchen come from within a 150 km radius of Zermatt. What does come from further afield is sourced from sustainable cooperatives.

In Slippers to the Paradiso Pure.Living

The Paradiso Pure.Living is the first vegetarian, vegan, and sustainable hotel in the Dolomites. It is located in South Tyrol, on the famous Alpe di Siusi, at an altitude of 2,000 meters and surrounded by the UNESCO-protected Alpine Nature Park. Paradiso's goal is to offer guests total relaxation and a holistic, sustainable approach to hotel operations through the active involvement of guests. Among other things, guests are asked to bring their slippers to avoid having to dispose of a large number of slippers each year after they have been worn only once. Guests are only allowed to enter and leave the hotel by car on the day of arrival and departure, otherwise, it is a car-free area and they can walk along the many hiking trails or use a bicycle.

Freshly Harvested, Freshly Served at ADLER Lodge RITTEN  

The sustainable 5-star ADLER Lodge RITTEN is set in the middle of a clearing surrounded by dense forest, with natural suites and chalets made of untreated wood and stunning panoramic views of the Dolomites. In keeping with the hotel's "from-farm-to-table" concept, the Lodge's chefs prefer to use fresh, seasonal products from local farms and producers. In 2022, ADLER Lodge RITTEN embarked on a new venture: small fields and herb gardens will be cultivated on an area of approximately 4,000 square meters, just steps away from the main building. Summer wheat, potatoes, a variety of vegetables, the finest berries, and aromatic herbs from the hotel's garden. This year, guests can take a tour through the typical farm garden. It is characterized by a high degree of diversity, natural cultivation methods, and mixed crops in the beds. The farm garden is not only a source of food but also a small oasis of relaxation.

Up Close with the Bees at Boutique Hotel Das Rübezahl

At the Hotel Das Rübezahl, sustainability has been a way of life for three generations. The family-run boutique hotel is located in Schwangau, near Füssen, in the land of mountains, castles, and lakes. But guests are not the only ones enjoying the unique views. The hotel's bee hives are located on Ehrberg Mountain, 10 minutes from the hotel and opposite the famous Neuschwanstein Castle. There are six colonies with approximately 300,000 bees. Each week, hotel guests can enjoy a tour of the apiary with the hotel's beekeeper, Sebastian. He shares many interesting details not only about his work but also about the life of honeybees and their environment. Depending on the production, the hotel's honey products can be found on the breakfast buffet or can be taken home for personal use.

A Rooftop Garden for the Hotel Bella Vista Zermatt

Now in its third generation, Hotel Bella Vista Zermatt stands for relaxation in the heart of the Swiss Alps. The eco-friendly hotel, with its 21 rooms and views of the Matterhorn, is located just a five-minute walk above the village center of Zermatt. Fabienne Anthamatten, the hotel's manager, believes in the sustainable use of resources. For example, 100% of the hotel's electricity comes from hydropower. Hotel guests are encouraged to bring their flip-flops to avoid unnecessary waste. The roof of the garage has been turned into a garden, and the harvest is served fresh to the guests' tables. Peppermint, lemon balm, and verbena are used to make tea, and bread is baked early in the morning by the owner herself. The cuisine is complemented by local products from the village butcher and cheesemaker. Leftovers are avoided as much as possible.

Zero Waste Gourmet Dinner at LA VIMEA

LA VIMEA, Italy's first fully vegan hotel, is located in the Vinschgau Valley in South Tyrol. It is an adults-only retreat for rest and relaxation. There are no animal products on the premises, not even in the furnishings. Guests will not find leather furniture or duvets. Each day, the chef creates dishes using local and regional vegetables, fruits, and herbs with the goal of using all ingredients in their entirety. The 5-course menu needs to be booked in advance, allowing the kitchen to accurately calculate consumption and avoid wasting quality organic produce. The mattresses are made of vegetable fibers and water-based foam. At the end of their life cycle, they are collected by the supplier and given to another company that uses them to make insulation panels for the construction industry. Bed linens, towels, and tablecloths are made from fair-trade organic cotton.

Many of the GreenPearls hotels and guesthouses, such as the HUBERTUS Mountain Refugio in the Allgäu or My Arbor near Brixen, also invite their guests to decide for themselves how often bed linen and towels should be washed. Most of the guests gratefully accept this offer. In addition, guests can use all public transportation in the area free of charge and thus reduce CO₂ emissions during their vacation without any hassle. The HUBERTUS Mountain Refugio Allgäu is located at 1,044 meters above sea level and offers with its sustainable overall concept a rest for the body and soul in the middle of the mountain landscape. The Hotel My Arbor is a unique tree hotel on stilts. Thanks to this extraordinary architecture, guests can enjoy a special view of the Plose.

Hotels and accommodations are increasingly committed to environmental protection and social responsibility by adapting their practices and promoting sustainability in their establishments. This development, not only among the Green Pearls® partners, underlines the fact that a more sustainable tourism is not only essential for the preservation of our planet but is also becoming an increasingly decisive economic factor.

You can learn more about this topic and how our partners are committed to greener travel on the linked microsites, the hotel websites, and our green travel blog. If you have any questions or requests, please contact us directly at press@greenpearls.com.

Modernity meets Tradition: Healing Treatments for Lasting Relaxation and Stress Reduction

In many Green Pearls® hotels, Traditional Chinese Medicine (TCM) is used in combination with other healing and relaxation methods, always with the goal of finding inner peace and balance. This is based on the philosophy that everything in nature and humans should be in harmony. It's no coincidence that the hotels are known for their sustainable expertise for both people and nature.

Qigong – Deep Relaxation for Body and Mind at the Hotel SCHWARZWALD PANORAMA 

Qigong means to train the life energy. At the SCHWARZWALD PANORAMA, guests can book private individual or group lessons with Master Khim. Master Khim has developed his own medical Qigong style after years of experience in various Qigong disciplines and following the methods of Professor Li Shao Bo. Exercises from traditional movement therapy direct the Qi (the body's natural energy) and help to promote individual well-being. The Hotel SCHWARZWALD PANORAMA is located in its very own energetic place in the spa town of Bad Herrenalb in the northern Black Forest.

More than just Therapeutic Fasting at the OCEANO F. X. Mayr Center, Teneriffa

The doctors and therapists at the F. X. Mayr Centre, which is attached to the OCÉANO Health Spa Hotel, take a holistic approach to treating their patients. Even though the focus is on therapeutic fasting in line with F. X. Mayr, natural healing methods such as acupuncture, oxygen therapy, a variety of manual therapies such as osteopathy and shiatsu as well as draining techniques such as moxa or cupping are used depending on the individual diagnosis. The OCÉANO Health Spa Hotel is located directly on the coast in the north of Tenerife, far away from mass tourism, and is a true place of strength and retreat for a personalized time-out.

Healing Offers at LA VIMEA

Guests can find a comprehensive range of holistic energy treatments at Hotel LA VIMA. The bookable options range from simple relaxing massages to vitality point treatment sessions. Treatments include elements of Ayurveda, meditation, chakra work, and vitality therapies to balance the body, mind, heart, and soul and activate self-healing powers. LA VIMEA, Italy's first purely vegan hotel, is located in the Vinschgau Valley in South Tyrol. It is an adults-only retreat for rest and relaxation. The hotel pursues a holistically sustainable and vegan lifestyle, whether it's in terms of nutrition, furnishings or architecture.

K.O.R.E. Therapy at the HUBERTUS Mountain Refugio

K.O.R.E Therapy is a combination of Eastern and Western forms of treatment. Starting with a detailed diagnosis, recurring problems such as back or neck pain, migraines, or fatigue can often be resolved after just one session. Three times a year, one of the best-known therapists, John Brazier, performs the treatments at the HUBERTUS Mountain Refugio. The following dates are still available this year: 08.08. to 12.08.2024 and 14.11. to 18.11.2024. 

The HUBERTUS offers various Ayurveda treatments and massages for its guests all year round, tailored to their individual needs. The HUBERTUS Mountain Refugio Allgäu is located at a lofty altitude of 1,044 meters and, with its holistic sustainable concept, offers a relaxing break for body and soul in a unique mountain landscape.

Release Blockages while you are at the STURM

Shiatsu is a combination of the Japanese art of healing and massage. Through mindful touch, acupressure, and stretching, the meridians in the body are brought back into harmony. The treatment at Hotel STURM is individually tailored to the needs of each body and is ideal for all blockages - whether psychological or physical. If you don't want to miss out on the massage character, book a holistic energetic massage at the STURM: This treatment also combines Western and Far Eastern treatment concepts. The STURM in Mellrichstadt is an oasis of relaxation in the middle of unspoilt nature at the foot of the Rhön biosphere reserve.

Wellness Hotel with its own TCM Clinic: The LifeStyle Resort Zum Kurfürsten

In addition to the classic wellness offerings, the LifeStyle Resort Zum Kurfürsten has dedicated itself entirely to Traditional Chinese Medicine, or TCM for short. The hotel has a clinic where guests can receive comprehensive advice and receive personalized treatments. In addition to acupuncture treatments, massages, movement, and relaxation exercises such as Qi Gong and Tai Chi, this also includes dietary changes and herbal therapies. The practice team combines the knowledge of traditional Chinese medicine with contemporary approaches to holistic medicine. In addition, TCM concepts are also implemented in the hotel and can, for example, be found on the breakfast buffet in the form of five-element cuisine. As a result, the therapists' nutritional advice can be implemented straight away.

Retreat-Pakete in Keemala

Isolated from the usual hustle and bustle of Phuket and nestled in the heart of a rainforest, the 38 villas of the Keemala Resort are like a fairytale sanctuary. This perfect hideaway offers retreat packages that include pampering massages, healing treatments, and exercises to optimize physical and mental health. The daily spa cuisine also revitalizes the body and the mind. All packages are available as a three- to six-day program and are tailored to the individual preferences and needs of the guests. Guests can choose from the following retreats: Purify, Energise, Unwind and Rejuvenate.

Maintaining Health at the Biohotel Grafenast

The green and sustainable Biohotel Grafenast, situated at 1,330 meters above sea level, offers a spectacular view over the Tyrolean Inn Valley. The hotel is known for its Ayurveda wellness treatments, which are customized by the hotel's own Ayurveda expert Mirjam after a preliminary consultation. 

Ayurvedic teachings have been used for several thousand years to keep people healthy and are primarily preventative. The body treatments have a calming, harmonizing, and vitalizing effect on body and mind. The treatments can alleviate sleep disorders, relieve tension, and calm nervousness. The massage treatments support the body in processing toxins and nourishing all of the muscles and tissues. The Grafenast also offers overwater massage tables, individual facial treatments, classic massages, and an outdoor "Kneipp walk". 

Find out more about the individual sustainable hotels, their offerings, and their commitment on the respective Green Pearls® microsites. If you have any questions or (image) requests, please contact press@greenpearls.com.

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Sustainable Destination Saarland

Back in 2018, Saarland was the first federal state to be recognized as a sustainable travel destination by TourCert. It is now about to be re-certified for the second time. Important parameters are the quality of products and services, customer orientation, careful use of resources, accessibility, and sustainable mobility offers.

Even a weekend is not enough to see it all, it is perfect to get a first impression. To help you stay relaxed and still get the most out of your stay, we have put together a tour suggestion for you.

Green Tip 1: Stay Sustainable

Many hotels and vacation rentals in Saarland are working together to implement the state's sustainability goals. The best place to stay for this tour is near a train station. The RB71 train stops in Merzig, Saarlouis, and Saarbrücken.

Green Tip 2: Get Around

Leave your car at home. We have planned the tour together with Saarland so that you can get around by public transport. When you stay two nights or more in participating accommodations, you will receive the Saarland Card, which allows you to use public transportation for free. It also gives you free admission to 100 attractions, including the Völklingen Ironworks.

Your Saarland Weekend – Green Pearls® Tour Suggestion

Thursday: Arrival

After a busy day at work or off, take a relaxing train ride to Saarland. The state borders France and Luxembourg and is well-connected to the national rail network. You can also get to Saarbrücken easily and cheaply by long-haul bus. Spend the late afternoon and evening exploring your vacation destination, stretching your legs, and having dinner in one of the local restaurants. If you want to start your weekend in traditional Saarland style, we highly recommend Hilde & Heinz. You can expect typical Saarland dishes in a modern pub setting. 

Friday: Between Nature and Culture

Arrival: RB 71 to Merzig, then take the bus line 250 from Merzig to „Cloef, Orscholz Mettlach“ bus stop

Friday starts early! Remember to let your hosts know, so they can prepare an early breakfast for you. Because we are going to the “Saarschleife”, a natural, picturesque bend of the Saar River. This is especially beautiful at sunrise.

If you want to go even higher, the treetop walk opens at 9:30 am. With its 42-meter-high observation tower, it offers an entirely new perspective on the surrounding nature and the Saar River. You should round off your visit with some culinary delights! We recommend Buchnas Hotel zur Saarschleife. The restaurant has been awarded a green Michelin star and is well worth a visit!

You can take a short hike from the Saarschleife. For example, we recommend the 7.5-kilometer Cloef Path, which takes you along narrow nature trails through the Saar-Hunsrück Nature Park. Perfect for bridging the time between sunrise and the opening of the treetop walk. You can also hike a part of the Saarschleife Tafeltour.

Green Tip 3: Accessible Travel

By the way, the treetop walk is barrier-free. Many accommodations and attractions in the Saarland make sure that they are accessible to everyone, for example by providing wheelchair access or acoustic aids. Many of these offerings are already certified according to the nationwide "Travel for All" labeling system.

Immerse yourself in the life of the ancient Romans

Arrival: Take the bus line  250 from Orscholz to the “Villa Borg, Borg Perl” bus stop

After the natural part of the day, you can look forward to a good dose of culture in the afternoon. From Orscholz, it is a short trip back to Roman times. At Villa Borg, a restored Roman villa, you can take a guided tour, that will introduce you to the daily life of the privileged, ancient Romans. Archaeological treasures are also on display in the manor house. And in the villa's spa, you can learn about the bathing culture of the ancient Roman upper class. The gardens surrounding the complex invite you to stroll, and a Roman tavern invites you to feast.

Departure: Take the bus line 260 to Merzig; from there take the RB 71 to your accommodation

Saturday: Pure Nature in the UNESCO Biosphere Reserve Bliesgau

Arrival: RB 71 to Homburg, then the bus line 501 (Biosphere Bus) takes you around

Today is all about nature. From Homburg, the Biosphere Bus 501 will take you through the UNESCO Bliesgau Biosphere Reserve. You can start your day in Homburg with a visit to "Chef kocht - Davids Kreativküche". In addition to the freshly cooked dishes on the daily menu, you will also find various homemade delicacies that make perfect souvenirs for those back home. During the Biosphere Safari, you should also get out and enjoy nature, browse through the farm shops, or try out the small cafés.

Our favorite is a visit to the Wintringer Hof. This model farm combines organic farming with integration and is a project of Lebenshilfe Obere Saar e.V. All products can be purchased in the farm shop or sampled directly in the country inn.

You will also have plenty of time for a hike or two through this special natural landscape. If you fancy a bit of culture and history in between, a visit to the Bliesbruck-Reinheim European Cultural Park is highly recommended. This close-to-nature transnational archaeological park on the Franco-German border offers a glimpse into the region's Celtic-Roman history. On the French side of the park, you can visit the excavations of a small Roman town. Other highlights are the remains of a Roman villa, the tomb of a Celtic prince (one of the most important finds of the period), the exhibition center with temporary exhibitions, and the Maison Jean Schaub, a museum dedicated to the history of the region's settlement.

Departure: same as arrival or via Saarbrücken, e. g. by Bus R10 from Blieskastel, then continuing with the RB 71

Sunday: Deep Dive into Saarland's Culture

Arrival: by RB 71

At the end of the weekend, a real highlight awaits you, which is also a contrast to your previous experiences: The Völklingen Ironworks. The UNESCO World Cultural Heritage Site is the only completely preserved ironworks from the heyday of industrialization and offers an impressive insight into the era. But it is not only a globally significant industrial monument, it is also a cultural venue with top-class exhibitions, concerts, and events. Admission is free with the Saarland Card.

Before heading home in the afternoon, spend a couple of hours in Saarbrücken. The capital of Saarland has a lively downtown full of small boutiques and cafés. A detour to the alternative Nauwieser district is also worthwhile, as is a walk along the Staden, the park along the Saar. After a refreshing stop at the idyllic Café Kostbar in the Nauwieser district, where you can reflect on your experiences under the old lime trees, you can start your journey home from Saarbrücken.

Departure by train from Saarbrücken

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TRAVEL: Sustainable Weekend Trip for Vegans

Are you interested in or already living a vegan lifestyle? How about a completely vegan weekend in South Tyrol? Perfect for relaxation, to try it out, or maybe to show your partner how diverse a vegan lifestyle can be 😉

Read the blog

WELLNESS: The Signature Treatments of our Green PearlsⓇ Partners

If you are looking to unwind on vacation, a spa treatment is for you! Some of our sustainable partners have developed their signature treatments that you won't find anywhere else.

Read the blog

CULINARY: The Favorite Ingredients of Sustainable Chefs and tips on how to Spice up your Cooking

It Is not just the cuisines of different countries that have their own peculiarities and favorite ingredients, but also the chefs themselves! We asked several sustainable restaurants what the chef's favorite ingredient is, and picked up a few tips for our cooking nights at home.

Read the blog

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Catalonia is currently experiencing one of the worst droughts on record. The region has been struggling with water shortages for three years. Now, new regulations are coming into effect to curb the water emergency.

Read the Article (german only)

Vacation by bike? Yes, please! Especially on the long-distance cycle routes presented here!

More Informationen

The jungle of terms surrounding a sustainable lifestyle sometimes seems endless. In this article, the author takes a look at the term "compostable".

Read the Article

On holiday in particular, most people have less time pressure and therefore do not use their private car. Visits to popular tourist and cultural attractions with public transport avoid the unnecessary hassle of searching for a parking space. In addition to the savings on public transport, overnight guests do not have to deal with the respective ticketing system, which can certainly be a relief and also lowers the inhibition threshold for using public transport. For some regions, the visitor passes also offer an opportunity to direct the flow of visitors and draw attention to lesser-known attractions, thereby also supporting local providers.

Bicycles can also be taken on most public transport, which extends the radius of holidaymakers and opens up completely new, sustainable activities, such as cycling and hiking tours.

Some hotels send the visitor pass by post in advance so that guests can use it to travel to their holiday destination. At best, this means that guests can do without their car altogether and travel to their holiday destination sustainably by train. More and more visitor passes are now also being digitalized and thus made even more sustainable. The types of visitor passes are as varied as the regions in which they can be used. Time to get an overview of the benefits.

Mobility on site in the Dolomites around the Paradiso Pure.Living

Paradiso Pure.Living is the first vegetarian-vegan and sustainable hotel in the Dolomites. It is located in South Tyrol on the famous Alpe di Siusi in the heart of the Dolomites at an altitude of 2,000 meters and is surrounded by the UNESCO-protected Alpine Nature Park. The entire region offers the South Tyrol Mobilcard visitor pass, which is included in the price of an overnight stay at Paradiso Pure.Living. The visitor pass allows holidaymakers to explore the Alpe di Siusi Dolomites region and the entire South Tyrol region and offers access to all public transport such as trains and buses with an all-in-one ticket.

Car-free time at the ADLER Lodge RITTEN, South Tyrol

The ADLER Lodge RITTEN is taking things a step further with its own Green Mobility Service. With the free Ritten Card and accompanying services from the hotel, guests can also take a break from their car while on holiday. The Ritten Card includes free use of all public transport in the surrounding area. It also includes a transfer service from the lodge and the hire of outdoor equipment and e-bikes. 

In the middle of a clearing surrounded by dense forest, the sustainable hotel with its natural suites and chalets made of untreated wood offers a stunning panorama of the Dolomites. A short path through idyllic nature separates the lodge from the small Rappersbichl forest stop. From there, visitors can take the historic Renon narrow-gauge railway to popular destinations in the surrounding area. The ultra-modern Renon cable car takes just 12 minutes from Soprabolzano to the center of the provincial capital of Bolzano. It is also included with the Card.

“Laxn” with the RittenCard at the Hotel Weihrerhof

Relaxation at the Weihrerhof is referred to as "Laxn" and that includes a stress-free journey. As at the ADLER Lodge RITTEN, guests at the Weihrerhof also receive the RittenCard on arrival, but it can also be sent in advance so that guests can get to the Rittner Berg with ease using public transport. The hotel takes care of your luggage. 

The Weihrerhof in Oberbozen is a small, family-run gem on Lake Wolfsgrubner, one of the cleanest bathing lakes in Italy. Here in the hotel, nature has simply been brought indoors: The scent of hay, the feel of timber, lake views, and sunny windows. The RittenCard is also ideal for exploring the surrounding area, as it includes free use of South Tyrolean public transport as well as admission to around 80 museums, castles, and other attractions throughout South Tyrol along with numerous other benefits. Discounts on leisure activities in summer and winter such as ski school, ski hire, horse riding, archery, llama trekking, and Nordic walking round out the offer.

Organic vacation at the APIPURA hotel rinner 

Also on the Ritten, the Rinner family invites guests to enjoy a car-free vacation with the whole family. Guests here also receive the Ritten Card for their stay. The way to the nearest train stop could not be shorter: it even bears the name of the hotel and is just a short walk away. The APIPURA hotel rinner is all about bees and environmentally friendly enjoyment. Only regional and seasonal ingredients are used in the kitchen, as well as certified organic products whenever possible. This includes honey from the hotel's own organic apiary!

Sustainable traveling in Freiburg – A Regional Ticket is included at the Green City Hotel Vauban 

Freiburg is not only considered one of the most sustainable cities in Germany, in 2022 the city was also ranked 3rd in the top 10 cities of the "Best in Travel City Destinations in the World 2022" by Lonely Planet. The charismatic, environmentally conscious Black Forest metropolis is always worth a visit with its cobblestone streets, beautiful facades, the old university, and the cathedral.

The inclusive Green City Hotel Vauban has established itself in this environment. In addition to peace and relaxation, the hotel offers a unique concept of aesthetic architecture, regionality, and sustainability - as well as active inclusion. Hotel guests receive a free regional ticket for their entire stay upon check-in. This not only entitles them to free travel on local public transport but also includes 2nd class travel on all Deutsche Bahn trains. On request, the regional ticket can be sent to you before you arrive for a processing fee of one euro per person.

Relaxed Traveling in the Black Forest – Hotel SCHWARZWALD PANORAMA 

The Hotel SCHWARZWALD PANORAMA is located in the spa town of Bad Herrenalb in the northern Black Forest. As a wellness and health hotel with an integrated Selfness Centre, it forms the "health hub" with an adjoining clinic. For the hotel, a relaxing and healthy stay also means leaving the car behind and setting off on a hike or excursion by bus or train free of charge without having to worry about parking. The Hotel SCHWARZWALD PANORAMA is therefore one of the hosts of the KONUS Black Forest Guest Card. It is valid as a free travel ticket on local public transport, as a 2nd class ticket, and on trams and buses in the cities of Freiburg and Karlsruhe. Excluded are ICE, IC, EC, and ECE connections as well as mountain railways. Environmental protection and energy efficiency go hand in hand in the Black Forest.

All in one Card at the Lifestylehotel SAND in Timmendorfer Strand

The sustainable Lifestyle Hotel SAND on Timmendorfer Strand is also committed to a carefree holiday on the Baltic coast of Schleswig-Holstein and in Holstein Switzerland. Guests receive a free Baltic Sea Card when they check in. This not only ensures free beach access to 22 holiday resorts and seaside resorts, but holidaymakers also benefit from many exclusive discounts and benefits, for example at the Lübeck Marzipan Store, the Trappenkamp Adventure Forest, and over 40 other leisure attractions. The SAND provides the perfect holiday with a successful mix of pure naturalness and a hip lifestyle, plus a relaxed atmosphere and close proximity to the beach.

Free Activities around the Summit Lodges Pfunds with the Guest Card 

In the middle of the Tyrolean Oberland lies the Austrian village of Pfunds, in the center of which you will find the Summit Lodges. Here, guests can enjoy a relaxing break between Swiss stone pine forests and Alpine pastures with authentic farmhouses. Included in the price of the lodges is the SummerCard Tiroler Oberland, which makes it even easier to explore the many different attractions around Pfunds. In addition to discounts and reductions for excursion destinations, local transport throughout the region is also free of charge. Access to bathing lakes and swimming pools is also included, as well as court hire for various tennis and beach volleyball courts and participation in guided mountain bike and e-bike tours in the Tyrolean Oberland.

Experience the Lake Constance Region around the Naturresort Gerbehof

Surrounded by meadows, forests, and orchards, Naturresort Gerbehof invites you to switch off and recharge your body and mind. For the 100% organic certified and climate-positive resort, this also means, that from this year, guests will receive the Echt Bodensee Card on their arrival. The family-run hotel with an adjoining guest house and holiday apartments is an ideal starting point for exploring the Lake Constance region, the Allgäu, and the Vorarlberg mountains. The guest card includes free use of public transport in the "Bodo" transport network and a range of benefits at more than 200 cultural and leisure facilities. This not only saves time, money, and nerves but also protects the environment.

Vis a Vis with kings with the SchwangauCard and the Hotel Das Rübezahl

The family-run boutique Hotel Das Rübezahl is located in Schwangau near Füssen in the land of mountains, castles, and lakes - opposite the famous Neuschwanstein Royal Castle. As part of their stay, guests are given the SchwangauCard free of charge, which offers free use of all public transport. Of course, the SchwangauCard also offers discounts for the Neuschwanstein and Hohenschwangau castles, the Tegelberg cable car, Forggensee boat trips, and the Schwangau Kristall-Therme spa. The hotel also has five e-charging stations and an e-Porsche that can be borrowed if a car is needed.

Pure Hospitality at the Hotel Klosterbräu, Seefeld, Tyrol

More than 200 years of family history meets modern ideas and warm hospitality at the Hotel Klosterbräu in the Tyrolean Alps. Guests receive the "PlateauCard" on arrival. The visitor's card is valid as a ticket for all public bus connections in the region (as far as Telfs and Mittenwald) for the duration of your stay. It also includes the train journey between Seefeld and Scharnitz and the Wildmoosbus. Visitors can also choose from a wide range of free or discounted experiences, from traditional cookery courses to tracking in the wild. This is also a great way to try out the many activities on offer in and around the hotel.  

Car-free in Zermatt – Hotel Bella Vista

The family-run Hotel Bella Vista Zermatt epitomizes relaxation in the heart of the Swiss Alps. The eco-friendly hotel with its 21 guest rooms and views of the Matterhorn is located just a five-minute walk above the village centre of Zermatt. The Swiss village is car-free, which means that only carriages and electric vehicles are used. A convenient electric vehicle is therefore used to transport guests from Zermatt railway station. The valley station for the Sunnega/Rothorn skiing and hiking area is within walking distance of the hotel. The Wolli Card is available for younger guests. This is a free club card for children of guests staying at least one night in Zermatt. Children up to the age of nine can travel for free on the railway, stay in their parent's room for free, and use the mountain railways in the Zermatt - Matterhorn region free of charge.

Experience the Karwendel and the Biohotel Grafenast with the SILBERCARD

The green and sustainable Biohotel Grafenast is situated at 1,330 meters above sea level with a spectacular view over the Tyrolean Inn Valley. All rooms were built according to strict sustainable and ecological criteria. It is a quiet yet energizing place to relax and recharge your batteries. Included free of charge in the room price is the Karwendel Region Silver Card, which offers many benefits and experiences throughout the area. In addition to free use of the regional bus routes in the Silver Region, families will be particularly pleased with the free admission to more than 30 attractions such as landmarks, museums and galleries, nature experiences, and leisure facilities, as well as free admission to all outdoor pools in the region.

By bus and train across the Canary Island of Gran Canaria to the Boutique Hotel Casa León Royal Retreat

The boutique hotel Casa León Royal Retreat is a place of relaxation for anyone who wants to experience the Canary Island of Gran Canaria sustainably and authentically. The small, sustainable hotel with 25 rooms is located on a 10,000 m² estate in the center of the island surrounded by native plants. To consistently realize the sustainability concept, the hotel offers a free shuttle to the beach and nearby golf courses several times a day. 

For all guests who would like to explore the island further, the use of public transport is also recommended here. The public transport network is extremely well-developed and connects the island almost seamlessly. The buses on Gran Canaria are air-conditioned, comfortable, and on time. Although there is no classic visitor pass, the team at Casa Léon recommends that tourists use the so-called TransGC ticket, which can be topped up with credit, saving you the hassle of buying individual bus tickets.

The bottom line is that it is worth enquiring whether the hotel and the region offer a visitor pass or a guest card. These not only offer a variety of benefits for holidaymakers but also ensure a high standard of quality tourism at the destination. It's fantastic to be able to leave your car at your holiday destination and explore the surrounding area by bus and train. This is not only great for your wallet and the environment but also helps you to slow down and relax.

EU Ecolabel for accommodation providers

The European Ecolabel is one of the best-known environmental labels and has been recognizing environmentally friendly products and services since 1992. It has recently expanded its focus to include tourism. “It is time to promote tourism differently,” says the website. The label recognizes the "best on the market" in terms of environmental performance among accommodation providers.

The Hotel Luise in Erlangen has earned this award. It is involved in all areas. Guests can stay in the "renewable hotel room" in fully recyclable rooms, shower in "astronaut showers" with minimal water consumption, and enjoy organic cuisine. The hotel is also committed to urban greening and biodiversity with its "Mirco Forest" and is active in adult and environmental education.

To learn more about Hotel Luise and its green initiatives, visit the Green PearlsⓇ microsite and the hotel's Wall of Change. For images and inquiries, please contact press@greenpearls.com.

Eco-friendly Hideaway

The best way to combat climate-changing greenhouse gases is to stop producing them in the first place. That is why STURM sources everything locally whenever possible. For example, some of the food in the 30,000-square-foot “snack garden” is grown right outside the door. Only organic products are used. The hotel strives to keep its environmental footprint low in all areas. This includes energy management as well as building materials and cleaning.

New measures to reduce emissions

Recent reduction measures include the expansion of public e-charging stations and a job ticket for employees. In addition, 84 kW storage units with intelligent management were purchased for the combined heat and power plant and the photovoltaic system.

The continuous documentation of emissions at all three levels (1. Direct emissions, 2. Emissions from products used, and 3. Emissions along the value chain) enables continuous improvement.

Check Out the seal.

For questions and image requests, please contact press@greenpearls.com

Nachhaltigkeit in Tourism: Accommodation makes the Difference

Once arrived, the choice of accommodation has the biggest effect on the overall impact of the trip. This means that as a tourist, choosing sustainable accommodation reduces our own (negative) impact. But how do the sustainable accommodations themselves feel about how they are doing in helping to improve the tourism industry? We asked our Green Pearls® partners. The result is a wide range of opinions, but there is one thing they all agree on: They see themselves as pioneers and inspirations for others, without being perfect.

The Role of Sustainable Accommodation for Better Tourism: An Opinion Survey in the Green Pearls® Network

»We are trying to drive sustainable tourism.« – HUBERTUS Mountain Refugio in the Allgäu

That is why we are a member of the Climate Alliance “Klimabündnis Allgäu 2023”. We have always tried to move forward as a sustainable business with digital and technical solutions. Of course, we face many real-world difficulties. For example, we want to save paper on the one hand and, therefore, offer digital solutions to our guests. On the other hand, we want our guests to have a "digital detox" during their vacation and get by without their smartphones.

Located in one of the smallest and most picturesque villages in Germany, the HUBERTUS Mountain Refugio offers the ideal environment for a digital detox stay. Surrounded by the panorama of the Bavarian Alps, guests can look forward to a holistic wellness concept with Ayurvedic influences as well as regional specialties and cozy rooms made from natural (and local) materials.

»We are pioneers and trailblazers« – SCHWARZWALD PANORAMA in Bad Herrenalb

The wellness and health hotel in the Black Forest spa town of Bad Herrenalb has been attracting attention for years: The SCHWARZWALD PANORAMA has been certified and awarded several times for its commitment to sustainability; it is almost always at the top of various competitions on the subject (currently 3rd place in the German Tourism Award and finalist in the German Sustainability Award), and owner Stephan Bode himself was delighted to receive the B.A.U.M. Environmental Award. 

Looking to the future is a matter of course and can be seen, for example, in the new circular hotel room concept. Here, only recyclable and natural materials are used. This means that the entire interior is recyclable and there is no waste. The first rooms were renovated last year according to the circular living principle. More rooms, the lobby, and the restaurant will follow. 

»We see organic as a way of life« – Gut Sonnenhausen near Munich

Based on the history of the Schweisfurth family, we are deeply committed to sustainable agriculture and ecological thinking. Currently, we are in the process of converting to permaculture. We live and serve 100% organic, but we do not make a big deal out of it. We don't see it as a marketing argument but as a way of life.

The sustainable Landhotel Gut Sonnenhausen is well-known as a popular event location. From weddings to blogger retreats, the various rooms of the former stud farm and the newly restored historic farmhouse provide an inspiring setting for any occasion. The property is surrounded by acres of nature that invite you for long walks.

»A driving force for more sustainable tourism« – ADLER Spa Resorts and Lodges

Sustainability has been an integral part of the Sanoner family's ADLER Hotels from the very beginning. This can be seen in all the hotels, especially in the Green Pearls® partners on the Ritten in South Tyrol and in Sicily.

The ADLER Spa Resort SICILIA and the ADLER Lodge RITTEN are united by local materials, architecture that blends seamlessly into the landscape, a focus on farm-to-table cuisine, and unique vacation experiences. In addition, both hotels place a high value on the retention of their employees. The indoor climate is also positively influenced by alternative solutions, such as the use of Terracruda in Sicily. This material is not only locally sourced, but also stores excess humidity in the air and releases it when needed. 

»We are a little bit of everything« – The Birkenhof in the Upper Palatinate

I think we are a little bit of everything. We were not a pioneer [in sustainability], but once we started, we kicked off and participated in [sustainable] pilots.

The wellness hotel Birkenhof not only boasts an extensive indoor and outdoor spa area but is also known for its two-star restaurant “Eisvogel”. The Upper Palatinate hotel's commitment to sustainability is comprehensive and covers all dimensions, from the environment to social issues and management.

»We want to do our part« – Hotel Das Rübezahl in Schwangau

Tourism is attractive and reaches many people. At the same time, [sustainable action] is becoming a necessity, as travel is increasingly labeled as an "environmental sin" in society. We aim to counteract this, make our contribution [and show] that it does not have to be like that - and we have been doing this since 1958 when Rübezahl started. We believe we can join the ranks of the pioneers.

The Hotel Das Rübezahl is firmly anchored in the local community and continues to support it and individual projects. In addition, the Thurm family works with as little impact on the environment as possible. For example, the pool and Jacuzzi are heated with waste heat from the cold storage.

»Our company has been operating sustainably for almost 30 years« – Naturhotel Outside in the Hohe Tauern National Park

We certainly play a pioneering role in our region of East Tyrol/Hohe Tauern National Park. Our business has been sustainable for almost 30 years. For almost 10 years now, the Austrian and EU eco-labels have been communicating this more strongly and visibly.

Surrounded by the almost untouched nature of the Alpine National Park, the Ganzer family's commitment to sustainability and environmental protection is part of their DNA. The family-run Naturhotel Outside is constantly looking for improvements that can be implemented.

»We inspire people and companies« – Lifestylehotel SAND at the Baltic Sea

Long-term partnerships are one of the most important beliefs at the lifestyle hotel SAND in Timmendorfer Strand. The team strives to act sustainably and pays close attention to the ecological, social, and economic values of its partners. They also see it as their responsibility to bring others on board and encourage them to act sustainably. Transparency, honesty, and the exchange of ideas are at the heart of the company's philosophy. Not only with business partners, but also with colleagues, employees, and guests.

»A decision made with the strongest conviction« – The STURM at the Rhön mountain range

Going organic and becoming a carbon-neutral business was a decision made of conviction - out of a desire to act consciously and sustainably. Back then we were pioneers, but today we see ourselves as trailblazers, constantly evolving, and always harmonizing with nature. Sustainability is practiced and promoted in all three facets: ecological, economic, and social - because only the combination of all three makes STURM the successful company it is today.

The fact that sustainability is more than just environmental protection is actively practiced at the STURM wellness hotel. Many things were implemented and are now taken for granted: vegetables from the own garden, a natural pond instead of a pool, cordial and fair cooperation within the team, environmentally friendly energy efficiency, and much more. This year, the STURM was again certified by Fokus Zukunft GmbH & Co. KG as a climate-neutral hotel.

»Talking about sustainability also means living sustainability« – Hotel My Arbor on the Plose in South Tyrol

We believe that sustainable tourism is the future of travel and that our efforts contribute to it. Talking about sustainability also means living sustainability. We are convinced of this.

This determination can be seen in all areas of the tree hotel My Arbor on the Plose. For example, the hotel monitors its energy and water consumption and reduces it whenever possible. Much of the food, such as fruit, vegetables, olives, and herbs, comes from the hotel's 20-hectare cultivation area on Lake Garda and is processed directly in the hotel into the delicacies that guests enjoy at extended breakfasts or special dinners. The other ingredients are sourced from the surrounding area, which supports the local economy and allows guests to experience the culture authentically.

»We see ourselves as pioneering and leading by example« – Hotel Klosterbräu in Seefeld

As a member of the ambitious Plateau Pioneers and other alliances for environmentally, climate-friendly, and sustainable tourism, the Hotel Klosterbräu in the former monastery is strongly committed to improvements in the travel industry. Sustainable values, from climate protection to social responsibility, are firmly anchored in its philosophy, instilled in its team, and communicated to the guests.

»We want to inspire and motivate others« – Hotel Luise in Erlangen

We have been operating as a sustainable and environmentally friendly hotel for a very long time; therefore, we see ourselves as pioneers and trailblazers in sustainable tourism. We hope to inspire and motivate others. Our current approach is, to communicate our sustainable practices. Through lectures, presentations, and projects such as the Wall of Change, we want to show other hotels, companies, and individuals that it is often not that difficult to act in a more environmentally friendly way.

Renewable hotel rooms and astronaut showers are just two of the many sustainable initiatives at the city hotel in Erlangen, Germany. The Hotel Luise is also active in the community, for example with the “Marga Lädle” vending machine, which fills a gap in the neighborhood. Not only can guests stay in a climate-friendly way, but conferences, workshops, and seminars can also be held here eco-friendly.

»We don't just have a task, we have a responsibility« – Hotel Weihrerhof in South Tyrol

I firmly believe that we not only have a mission but also a responsibility. We see ourselves as pioneers, not just in words, but by constantly questioning our daily actions and striving to make the right decisions. We should always be aware that each of our actions has consequences. Instead of criticizing others, we should point out what positive changes are possible. These are often small steps, and it is important to let the guests be part of it.

Small messages in the Hotel Weihrerhof remind guests that, for example, sauna towels can be reused. Signs on the buffet indicate the manufacturer of the product, which is often just around the corner. And when they look out over the Wolfsgruben Lake, the surrounding forest, and natural meadows, many guests get an idea of where the quest for more sustainable tourism at Hotel Weihrerhof comes from.

Pioneer, trailblazer, source of ideas – Sustainable accommodations are providing impulses for the future

There is no denying that tourism is an important economic factor in many countries around the world. In Spain, for example, the industry contributes 13.6 percent² of gross domestic product. By comparison, industry accounts for about 21 percent³.

Hotels and lodging are not only employers of many people, but they also have a major influence on the development of the industry in general. Sustainable accommodations, such as the Green Pearls® partners featured here, serve as a source of inspiration and leadership. They show their guests that sustainable vacations do not mean sacrifice, and set an example to colleagues and other tourism professionals of what the future of tourism could - and should - look like.

Social Sustainability has Internal and External Impacts

The social dimension of sustainability is complex and cannot be dealt with by a Christmas donation. It encompasses both external and internal impacts. This means that in addition to charity, local community support, and responsibility, social sustainability must also include the company's employees, and the way the team works together.

Specifically, the social aspects of the tourism industry are as follows:

• Fair pay
• Permanent contracts
• Training and development opportunities
• Health insurance/health protection
• Child Protection
• Integration
• Inclusion
• Promotion of local crafts
• Promotion of local arts and culture

Selected Social Commitments of Green Pearls® Partners

All Green Pearls® partners must meet certain requirements. These include not only ecological but also social aspects. Fair treatment of employees is the minimum. However, most of them go above and beyond and do much more for their team, their region, and the world.

SCHWARZWALD PANORAMA in Bad Herrenalb

«We are partners with Global Family, enabling families who have been victims of poverty, disease, violence, or war to go on vacation. [We] provide moments of happiness and lasting memories. It's a source of encouragement and reassurance in the face of difficult life circumstances.»

In addition, the SCHWARZWALD PANORAMA offers an extensive benefits program for its employees. These include massages, an annual fasting course, excursions, festivities, and discounts for family and friends at the hotel. The sustainable wellness and health hotel is engaged in the local community through contracting with local artisans, supporting regional recreational facilities, attractions and businesses, and other sponsorships and initiatives.

Hotel Klosterbräu in Seefeld, Austria

«From our point of view, it is essential that not only a few privileged people enjoy a great vacation, but that we also take with us - and do not leave behind – those, whose fate does not allow them to live an orderly life.»

The Seefeld Hotel Klosterbräu is also a member of the Global Family and offers families and children the opportunity to spend some wonderful vacation days away from the daily grind. In the hotel itself, you can feel the appreciation within the team. In addition to the many benefits, it's this feeling that binds employees together and keeps them in this workplace. "Working together, laughing together, overcoming challenges together, that's what defines us," write the owners, the Seyrling family.

Farmhouse Resort Smiling Gecko

The Farmhouse Resort is part of Smiling Gecko, a non-profit organization dedicated to providing a future for people in rural Cambodia. To this end, there are various training facilities on the premises. In addition to agricultural professions, the organization also teaches handicrafts. The Farmhouse Resort serves as a training facility as well and benefits from the products produced on the premises. Almost all of the food is grown or produced on the farm. In addition, Smiling Gecko has established a school and kindergarten, and provides support to the surrounding villages and in humanitarian emergencies. "Our goal is to develop a blueprint for a functioning rural community that can be built elsewhere in Cambodia," the team concludes.

Hotel Weihrerhof on the Renon in South Tyrol

The Pichler family in South Tyrol agrees. "The project that is closest to our hearts is the cooperation with Peter Pan (a children's cancer charity in South Tyrol). Every year, five families with children suffering from cancer can spend a vacation with us free of charge."

In addition to this heart and soul project, the owner, Klaus Pichler, is very committed to the Ritten and supports the region wherever possible. The hotel shop is always full of new products from young South Tyrolean companies and start-ups. Social responsibility, however, is not only external. The Weihrerhof team is actively involved in the development of the hotel, and further training is a matter of course (and in some cases a fixed part of the annual program).

Hotel Das Rübezahl in Schwangau near Füssen

At Hotel Das Rübezahl, the Christmas season is under a special star, especially for the trainees. As in the previous year, there will be a "Heart Campaign". The trainees of the hotel organize, equip, and take care of their own booth at the culinary Christmas market in Schwangau. The net proceeds will be donated to social institutions in the region.

As part of the Christmas campaign, the trainees will also wrap the homemade delicacies into packages for local seniors. "Many residents are already familiar with this campaign from the past two years and are very happy about this generous gesture," wrote the Thurm family in their report on last year's campaign.

CERVO Mountain Resort in Zermatt

At the CERVO Mountain Resort beneath the Matterhorn, awareness of one's privileges is part of the DNA. For instance, the fact that drinking water of mineral quality comes out of the tap is not taken for granted. CERVO supports the Water is Right Foundation (along with numerous regional associations and clubs). The luxury wellness hotel is also a founding member of Responsible Hotels of Switzerland, an association of sustainable pioneers in Switzerland.

HUBERTUS Mountain Refugio in the Allgäu

The forests in the Allgäu need to be rejuvenated if they are to continue performing their important protective function against desertification and avalanches. This topic has been taken up by the "Mountain Forest Offensive". The HUBERTUS Mountain Refugio in Balderschwang supports it. In 2019, the wellness hotel experienced for itself the violence behind an almost uncontrolled avalanche. Such an avalanche destroyed the wellness area - fortunately, no one was injured.

Naturhotel Outside in Osttirol

»We mainly support our local organizations with prizes etc. In the past, we had a gourmet evening where part of the proceeds went to the SOS Children's Village in East Tyrol. «

The Naturhotel Outside is also committed to the region, hiring only local artisans, and encouraging guests to visit local huts for a snack on the mountain.

Casa León Royal Retreat in Gran Canaria

The boutique hotel Casa León on Gran Canaria donates bedding, sheets, and towels that are in good condition but no longer used in the hotel to loacal shelters and organizations.

The hotel also hosts regular music events and exhibitions by local artists. Guests can not only enjoy authentic Canary culture, but also buy paintings, music, or art objects directly from them.

Keemala in Phuket, Thailand

“The successful Sustainable LIFE Cycle concept is based on strong and lasting relationships with local communities, like-minded partners, and valued guests”, the Keemala team proudly reports.

The Thai luxury resort in Phuket supports a number of projects in the region, including care for children and the elderly, the Baan Bangtao fishing community (which provides fish and seafood for the kitchen), and the Kamala Green Club, which organizes environmental campaigns for local businesses. In addition, leftover food is redistributed through Scholars for Sustenance to support poorer communities.

A‘ Cràpa Mangia in Southern Italy

Located in the heart of the Cilento National Park, the historic A' Cràpa Mangia estate is staffed primarily by local residents of the small town of Castellabate. In addition, the property works with local suppliers for events and weddings and is happy to recommend local suppliers to guests.

Hotel Luise in Erlangen

Social sustainability can also take the form of a food vending machine. That is if such a machine fills a gap in the local supply. This is exactly what the "Margalädla - Schlemmerschuppen" at the Hotel Luise in Erlangen, Germany, does. The vending machine contains regional foods and delicacies that are far from fast food. A small selection of staples and convenience foods is available around the clock.

"The vending machine is an added value, especially for the seniors from the neighboring retirement home because they no longer have to travel long distances to get a snack," the hotel team proudly reports. And the food is not wasted. If something is about to expire, it’s simply processed in the hotel kitchen.

Eco Aparthotel The Dreamer’s Club on Korčula in Croatia

The Eco Aparthotel The Dreamer's Club considers itself to have a clear responsibility - not only to be an ecological pioneer but also to be socially engaged. As an employer, and customer, but also as a source of inspiration for its guests and other businesses. The team motivates guests to bring home local products as souvenirs. It initiates beach clean-ups and launches initiatives to support schools, neighborhoods, and facilities for disabled children, both financially and with tangible goods.

«We believe that tourism can be a positive force for local communities and are committed to the economy, environment, and people of our island.»

STURM in the German Rhön

„At STURM, social sustainability begins in the heart, with the employees, and extends beyond the hotel to regional partners," is how the hotel in the Rhön summarizes its social commitment. Appreciation and cooperation are key, both within the hotel team and with farmers, artists, and service providers from the region. For example, the STURM is a member of Fair Job Hotel.

For owners Christa and Matthias Schulze-Dieckhoff, social sustainability also means treating what previous generations have created with respect. That's why the atypical hotel tower built by Christa's parents in the 1970s is still standing today. There was never any question of demolishing or rebuilding it, not only an ecologically and economically sound decision but also a socially respectful one.

To learn more about the social, environmental, and economic initiatives of the featured hotels and vacation rentals, please visit the linked microsites. You are also welcome to contact us directly with specific questions, requests, praise, or criticism at press@greenpearls.com

Criticizing Voluntourism

In contrast to genuine volunteer work, the focus of voluntourism is clearly on the traveler's experience. This alone should make people concerned with sustainability in tourism take notice. After all, "volunteering" that focuses primarily on the well-being of participants loses sight of the real purpose: to have a positive impact on local people and the environment.

The other common points of criticism of voluntourism revolve around this issue:

1. Stays are usually very short, sometimes as little as one day. This leaves no time for adequate preparation, follow-up, and reflection, which are essential components of volunteer work.
2. As a result, it takes longer to train volunteers than it does to get them actively and effectively involved in the project. Before they can be meaningfully integrated into the team, they're already gone. This costs resources, both in time and people.
3. Volunteers do not need to have any professional or language skills. No background check or criminal record is required. A point of concern, especially when working with children. In addition, untrained and technically incompetent participants can sometimes do more harm than good.  
4. Voluntourism providers work for profit. In most cases, they are neither NGOs nor non-profit organizations, but commercial tour operators.

In fact, voluntourism projects have the potential to do more harm than good. For example, there are repeated cases of staged orphanages exploiting children who still have parents, or children being "put on display" (for further reading, we recommend this study on voluntourism by ECPAT (Working Group for the Protection of Children against Sexual Exploitation) and interview with ECPAT spokesperson Dorothea Czarnecki (german only)).

Commercial volunteering can also make local communities dependent on those volunteering. In addition, there are the ethical issues of such practices and the environmental impact of volunteers' travel.

Sustainability or Greenwashing?

Reputable volunteer service organizations usually do not offer short-term placements. Additionally, you should make sure that there is extensive preparation and follow-up when selecting projects, especially if you are interested in projects outside of your own cultural area. Preparation includes a skills assessment to match the skills of potential volunteers with an appropriate project.

Finally, there is the question of what the volunteer service will entail. Is it just a project that caters to the so-called white savior complex of Western travelers? Or will the initiative have a real positive local impact? Does the provider work closely with the local community or is it even a local initiative? Is there transparent documentation of the project? How is the safety of the children guaranteed?

Note: If you witness child abuse while traveling or elsewhere, you can and should report it. One way to do this is to visit www.nicht-wegsehen.net or dontlookaway.report 

Do Good while Traveling: Alternatives to Voluntourism

If you want to support local people and help the environment while you travel, you can do so by traveling in a sustainable and conscious way. This means using public transportation or walking whenever possible, eating in local restaurants and buying from local people, giving preference to family-run accommodations, etc.

If you want to get involved in a more active way, you can find out about local projects. Beach clean-ups, for instance, are a popular activity, and if you are traveling sustainably anyway, this has nothing to do with greenwashing or "indulgence trading". On the other hand, if one does not live sustainably 364 days a year and then brags about cleaning up a beach on vacation …

Another option is getting involved within your hotel. Sustainable accommodations often have their own projects to help the local community. Even small decisions, such as choosing not to use housekeeping services, are matched with donations to charitable organizations. The Green Pearls® hotels show what other such initiatives can look like.

Waiving of the room cleaning service

More and more hotels are doing away with daily room cleaning. Not only are we happy about this, but our guests are giving us positive feedback as well. "Many are in favor of this measure to protect our resources and the environment," reports the HUBERTUS Mountain Refugio in the Allgäu region of Germany. At Hotel Klosterbräu, guests can choose not to have their rooms cleaned. Instead, the hotel donates three euros to the Seefeld Forest and Bee Project. A similar practice is in place at Klosterhof - Alpine Hideaway & Spa. In recent years, five-figure sums have been collected for the mountain rescue service.

Clean-Ups

While refusing room cleaning services is more passive, guests can actively participate in community clean-up efforts. In Keemala, Thailand, the team visits Kamala Beach every two weeks to help the community keep the bay clean. Guests are welcome to join in.

SCHWARZWALD PANORAMA also makes regular visits to the forest. In particular, a Black Forest Clean-Up is offered as part of the conference program. The goal is not only to clean up the forest, but also to raise the awareness of the participants. After the collection, the collected waste is weighed and the diversity of the waste is emphasized.

Planting Events

In addition to cleaning up the island's beaches, guests of the Eco Aparthotel The Dreamer's Club on Korčula can also take part in planting campaigns. In general, the hotel aims to inspire and motivate its guests to be environmentally conscious, for example by providing reusable shopping bags free of charge.

At the Hotel Das Rübezahl in Schwangau, Germany, tree-planting events are held regularly with guests. "Even today, there are still a number of guests who take care of "their" little trees every year," says the Thurm family with great enthusiasm. Every week, guests of the Romantik Boutique Hotel are invited to take part in a guided beekeeping tour. These guided tours have already allowed some guests to get acquainted with the beekeeping community.

It does not always have to be a big project, and it does not always have to be voluntourism, to do some good while on vacation. If you do not have several months to spend on a volunteer project, you are better off taking a conscious, sustainable trip. That way, you are automatically doing good.

The Alps' first energy-self-sufficient Eco-Aparthotel

A blend of nature vacation and luxury with plenty of freedom and privacy - that's what guests can expect at OLM Nature Escape starting in December.

Key Facts at a Glance:

• The Architecture: OLM Nature Escape sets new standards in sustainable hotel architecture. The entire building is Casa Clima Nature certified. Its main building material is local larch wood. Most striking, of course, is the circular shape, which, according to the owner, symbolizes the cycle of nature and harmony.
• Energy & Environment: Energy self-sufficiency means that the entire facility is powered by self-generated heat and electricity. To this end, there are 126 geothermal probes on the 20,000-square-meter site. A solar array provides electricity for the heat pumps.
• Rooms: There are 33 apartment suites with a private kitchen and study. Some even come with a mini spa, private sauna, and freestanding bathtub.
• Spa: In addition to the private spa, guests have access to an indoor pool, an outdoor pool, and a natural swimming pond.
• Sports: Yoga and fitness center, hiking, and winter sports area right outside the hotel.
• Culinary delights: In addition to the included breakfast, several catering options are available. The dinner concept was developed in cooperation with Michelin-starred chef Theodor Falser.

Opening and press stays

If you would like to be accredited for the opening, more information, and images, or are interested in a possible press stay, please contact: press@greenpearls.com

For the latter, please send a possible date and a press or media kit.

More Information

Read more on our website or the hotel's website.

Hideaway - What does it mean?

Secluded, retreat, refuge - all these terms could be used to describe a "hideaway". However, they do not describe the hotel or accommodation itself, but rather the feeling that comes with the stay. They are often located in secluded, hidden places that epitomize peace and relaxation. They are often surrounded by the most beautiful nature and invite you to enjoy long walks.

Hideaways and Sustainability

Holidaying in harmony with nature is part of the whole philosophy of hideaways. Sustainability should therefore also play a role. The owners of the hideaways featured below are more than aware of this and are committed to more sustainable tourism wherever possible. This includes traditional energy and water-saving measures, regional products, and a seasonal menu, as well as the protection of nature and the preservation of biodiversity through, for example, their own gardens and near-natural hotel grounds, as well as support for car-free travel for guests.

Sustainable Hideaways around the World

Recover Sustainably at the STURM

The STURM in Mellrichstadt offers everything your heart desires - away from the crowds and just a stone's throw from the German Rhön Biosphere Reserve. Cozy rooms, some of which are situated directly in the extensive park with a view of the natural pond, an open kitchen concept where guests can chat with the chefs, and a welcoming small spa area with saunas, relaxation rooms, and massage facilities.

Pure Romance at Hotel Das Rübezahl

In the royally and romantically furnished rooms of the Hotel Das Rübezahl, you can sleep as if you were in a fairy tale. In some of them, the first view in the morning is out onto Neuschwanstein Castle. The mountain panorama with the fairy tale castle also opens up in front of guests from the pool. Several restaurants offer opportunities for romantic dinners before the day draws to a close in the evening by your own fireplace.

Gourmet Getaway at the Genießerhotel Die Forelle

Culinary delights take center stage at the Austrian hotel on Lake Weissensee. Hotel owner and head chef Hannes Müller focuses on "import self-sufficiency", which means that all food comes from the region. The kitchen team also attaches great importance to seasonal cooking and only uses products that are currently growing or have been preserved in their own kitchen. In addition to the culinary delights, the Genießerhotel Die Forelle offers a charming wellness area and, above all, a prime location on Lake Weissensee.

Private Wellness in the Hygna Chalets

Guests at the Hygna Chalets in Tyrol have their own chalet at their disposal. Each of the lovingly and environmentally friendly holiday homes not only offers its own kitchen and cosy rooms, but also a private spa area with a sauna, experience shower and bathtub, or even an outdoor whirlpool. An infinity pool, fitness and yoga rooms, and a breakfast service round off an unforgettable stay.

All-round Relaxation in the OLM Nature Escape (from December 2023)

The OLM Nature Escape is the first energy-self-sufficient eco aparthotel to open its doors in December. The hotel is characterized by its unique, circular architecture, which is not only aesthetically pleasing but also sustainable. As an eco aparthotel, OLM also offers the perfect blend of secluded privacy and hotel services such as a spa area and a restaurant.

Panoramic Views at the Biohotel Grafenast

The family-run Biohotel Grafenast is located on a mountain pasture above the Inn Valley and is the ideal starting point for an active weekend with hikes, moments of pleasure, and relaxation in the forest sauna. If you can tear yourself away from the unique view from your own room ...

Private Bungalow with Beach View at Zeavola

Warm sand, turquoise-colored water, and palm trees swaying in the wind. For many of us, this is what a hideaway looks like. Instead of log cabins and pinewood, guests at the Zeavola Resort in Thailand can expect true barefoot luxury. Garden bungalows with outdoor showers and open-plan architecture, open-air massages, and romantic dinners right on the beach offer a different kind of hideaway experience.

You can find more information about the individual sustainable hideaways on the corresponding Green Pearls® pages and on the hotels' own websites. For further questions or enquiries, please contact us at press@greenpearls.com.

As advocates for sustainable travel, we at Green Pearls® view such trends with some sadness, as they seem like a step backwards from more sustainable tourism. However, the behavior of travelers cannot be changed overnight. Instead, sustainable travel must become the norm. And not only on paper and in conversations, but also when it comes to actions and travel bookings.

In this newsletter, we therefore showcase some alternatives for the 2023/24 winter travel trends. For sustainable tourism, without making sacrifices.

Gentle Winter Tourism in the Alps

For many people, snow and winter sports are an essential part of a winter holiday. But the balance sheet of ski resorts rarely looks good. Snow cannons consume huge amounts of water and energy, skiers damage to nature by skiing off the designated slopes, and natural vegetation and thus important habitats have to make way for more and more new lifts and ski runs.

Ski resorts like the award-winning Dolomiti Superski on the Alpe di Siusi show that winter holidays can be different. For years, the operators have been committed to acting in the most environmentally friendly way possible. For example, electricity is generated exclusively from hydroelectric power and snowmaking is targeted and carried out with water from artificially created lakes. In other words, it is not taken from the groundwater.

In the middle of the area and directly on the slopes is the vegan-vegetarian Hotel Paradiso Pure.Living. From here, guests can strap on their skis and head out directly after breakfast. But non-skiers won't be bored either thanks to the yoga program, cozy sitting areas, contemporary art exhibitions and wellness area. 

Less than a kilometer from a small ski area lies the Naturhotel Outside in the middle of the Austrian Alpine National Park Hohe Tauern. But even though the Großglockner Resort Kals-Matrei area is considered an insider tip, especially among families, the National Park is best explored on snowshoes or cross-country skis. On guided winter hikes, the experienced guides of the nature and hiking hotel draw attention to the unique beauty of the winter mountain world.

At the Biohotel Grafenast high above the Inn Valley, it is also important to treat nature with respect. Especially in winter. There are weekly guided snowshoe tours. The hosts are also happy to share their enthusiasm for cross-country skiing. And winter hikes? Those are the highlights for the guests anyway.

Sustainable Wellness in Luxurious Surroundings

When the weather turns moody in winter, the days end early and there is more slush than winter magic, it is understandable that many travelers look to luxury and wellness. However, this does not have to be at the expense of the environment.

Luxurious hotels such as the CERVO Mountain Resort in the Swiss resort of Zermatt, the ADLER Lodge RITTEN in South Tyrol or the Hotel Klosterbräu in Seefeld, Austria, show how things can be done differently. Wellness and luxury in harmony with nature and sustainable values.

Signature treatments with natural products or their own natural cosmetics, spa and wellness areas that are powered by environmentally friendly energy and a management concept that counteracts water wastage and waste production. The three hotels mentioned above offer a unique atmosphere:

All-Inclusive – But with Care and a Clear Conscience

The demand for all-inclusive holidays is on the rise. However, such holidays are rarely sustainable, especially if they rely exclusively on buffets. Many Green Pearls® partners therefore also focus on individuality in their culinary offers, especially for dinner.

At the Klosterhof - Alpine Hideaway & Spa, a new dinner concept has been available for a few months. Under the motto "Your Mood defines your Food", there are three menu suggestions every evening from which guests can choose. At lunchtime, all guests can help themselves to the Healthy Lunch Bowl Buffet.

As in the Klosterhof, the HUBERTUS Mountain Refugio also offers a rich breakfast buffet with regional specialties and an Ayurvedic focus, a healthy lunch menu and various options for a multi-course dinner menu. On top of that, there is homemade cake in the afternoon.

Regional and seasonal - these two words are the core of the cuisine for all the hotels mentioned. At the Hotel Weihrerhof, too, they are the starting point for the evening dinner creations. All ingredients come from the immediate surroundings if possible, but at least from South Tyrol and at most from within Italy. On the breakfast buffet, small signs highlight the regional producers. If guests wish, they can even visit the producers during their stay and stock up on honey, bread and other products.

And if you are going to travel the long way south ...

After the domestic travel market recovered to a large extent last year, Germans are increasingly attracted to faraway destinations again this year. Especially in winter, southern destinations such as the Canary Islands or South East Asia are very popular. Making these completely sustainable is almost impossible because of the flight. However, a rule of thumb is: the further away the destination, the longer you should stay. So, if you are drawn to Thailand, the Seychelles or the Canary Islands, you should plan not just one week, but considerably more. Perhaps flexible working hours will even allow you to spend part of your travel time as a workcation.

At the OCÉANO Health Spa Hotel on Tenerife, guests are prepared for longer stays anyway. Health and fasting treatments in particular are usually booked for several weeks. A mild climate, healthy food and, last but not least, the good W-LAN in the rooms make the health hotel also interesting for a workcation.

One island away on Gran Canaria, the small, family-run boutique hotel Casa León awaits its guests. The island is particularly popular with outdoor athletes and climbers in winter. After an active day, the garden of Casa León is the ideal place to relax.

As we have already demonstrated, sustainability and luxury are not mutually exclusive. The Keemala on the Thai island of Phuket proves that this is also possible outside Europe. In the middle of the jungle, the villas of the resort harmonize with the landscape and offer intimate retreats that are particularly popular with couples.

For those who dream of beaches and palm trees instead of tropical jungles, yet at the same time want to travel without a guilty conscience, the Cerf Island Resort in the Seychelles also offers ideal accommodation for a longer period of time. Located on the edge of the St. Anne Marine National Park, the resort offers authentic Creole-style villas and excursions into the national park. Of course, without a motor and only with a kayak or snorkeling equipment.  

Winter Travel Trends, but make it sustainable

Travel trends are rarely sustainable. Simply for the fact that when it comes to trends, many people have the same idea and usually travel to the same places at the same time. Overtourism is a big problem, especially in the Alps and other ski destinations. So, if it is possible, at least travel outside the holiday periods. And maybe it doesn't have to be a ski holiday every year. Instead, the region can be explored outside the high seasons and discovered in a completely new way. This relieves the burden on the environment and ensures an income for the hotels, accommodations and lodges outside the seasons as well.

The Peak is taking the next step towards a more sustainable business and enabling its guests to enjoy an eco-friendly vacation in one of Austria's most popular resorts.

Experience the Paris of the Parisians. Or not?

In the summer, many parts of Paris are overrun with tourists. Many Parisians escape this by spending the summer in the country and returning after the summer holidays. "If you want to experience the Paris of the Parisians, you have to go in the fall," many insiders claim. Fact is: Paris has a very special atmosphere in the fall and lives up to its nickname "City of Light". Be it in the morning, when the sun breaks through the fog, or in the evening, when the early darkness reveals the magic of the city.

However, you will not really find the city without tourists. At most, you might be lucky in November and experience a quieter time before the Christmas season arrives. Fall is also popular, especially with gourmet travelers who look forward to wine festivals and food markets.

Culinary Season in Full Swing

Many typically French products find their way to the capital in the fall. Numerous wine festivals, such as the one in Montmartre, attract visitors from all over the world. The Fête des Vendanges de Montmartre features French food, music, and, of course, wine around the oldest of Paris' ten vineyards.

In addition, the cooler temperatures invite visitors to feast. Many restaurants and cafes change their menus from summer salads to hearty French classics. A stroll through the many patisseries is also worthwhile in the fall.

Another event highlight from September to December is the Festival d'Automne à Paris, the Paris Autumn Festival, which hosts contemporary international artists in music, film, theater, and dance: The festival is not held in one location but in nearly 40 different venues.

Paris without a Guilty Conscience

The French capital has set itself the goal of becoming significantly greener and more sustainable. We have already reported on this in this newsletter about sustainable urban development. Among other things, the city plans to turn the Seine into a swimmable body of water by next year's Olympic Games. A measure, from which the Parisians, the tourists, and nature benefit.

Once on site, walking is the most environmentally friendly way to get around. This works particularly well if the accommodation is located in the city center so that distances are short. For example, the three Green Pearls® hotels, Le Pavillon, Malar, and Amélie, are all within walking distance of Paris' main attractions, while also offering guests a quiet retreat. They are all part of the Green Spirit Hotels, which are designed to be eco-friendly and affordable, with an artistic flair.

More distant destinations, such as the various chateaux, the Eco Quartier Clichy Batignolle or the Coulée Verte, a disused and now greened railroad line, are easily reached by metro. It also takes you to the famous Père Lachaise cemetery in the east of the city. A visit is especially recommended in fall: the colorful foliage, the stillness of autumn, and the occasional mist give the place a mystical touch. The same goes for the many parks in the French capital.

Another recommendation for the fall, and specifically for rainy days, is a visit to the Parisian arcades. These are covered arcades with numerous galleries. 20 of them date back to the beginning of the 19th century.

Travel green, stay green

Paris is one of those cities that can be easily reached by train from almost anywhere. There are numerous train and long-distance bus connections, especially from the neighboring countries. Starting in December, there will also be a night train from the German capital Berlin via Strasbourg to Paris.

Traveling by train (or long-distance bus) is not only more environmentally friendly than driving; it also saves you the hassle of finding a parking space and the sometimes astronomical parking fees in Paris. In addition, local mobility is more than provided by the metro network and walking distance to most sights. Especially if the chosen sustainable accommodation is located in the city center.

Sustainable hotels in Paris do not have to be expensive

That's what the three Green Spirit Hotels prove. Le Pavillon, Amélie, and Malar offer creative, eco-friendly, and budget-friendly accommodations in the heart of Paris. Free spirits and the artistically inclined will feel right at home in the individually designed rooms. Comfortable beds, a rich breakfast with local organic products, and (partial) shielding from electrosmog allow guests to start the day rested and full of energy.

In addition, the owners focus on keeping their environmental footprint as small as possible. This includes water and energy conservation measures, fair wages for employees, most of whom come from Paris, no disposable plastic products, and other sustainability measures that can be read about on the hotels' Green Pearls® pages.

Summary: Sustainable Trip to Paris in Fall

• Plan to travel by train or coach (from December 2023 it will be possible to travel by night train from Germany).
• Choose sustainable accommodation in the city center, such as the Green Pearls® partners Hotel Le Pavillon, Hotel Amélie, or Hotel Malar.
• On-site: Walk, cycle, or take the metro
• Support the local culture and buy souvenirs at the various autumn markets.
• Take a tour with a local guide (e.g. Père Lachaise cemetery)
• Eat at local restaurants instead of chain restaurants (plus you get to experience real French cuisine)
• Visit and share sustainable city initiatives to make more people and cities aware of them
• Share your own sustainable journey to inspire others

For weekly inspiration and information on sustainable tourism, eco-friendly travel, and eco-friendly hotels delivered straight to your inbox, sign up for our press newsletter at www.greenpearls.com 

Diving while Traveling: The Sustainability Controls

A diving trip can also be sustainable. The possibilities are very similar to those for other vacations:

1. Journey and Length of Stay

The longer the stay at the destination, the more likely that a long journey will be worthwhile. Even with air travel, the relative impact decreases with the length of the stay. So instead of flying to Thailand for a week of scuba diving, divers should plan more time to explore and get to know the country outside their dive destination.
 

2. Luggage and Equipment

Of course, one prefers to dive with one's own equipment. But on a diving trip, you should keep a close eye on the total weight of your luggage. Tanks and weights can usually be rented locally without any problems. Perhaps the diving jacket doesn't necessarily have to come along either. The less weight, the less fuel (whether in the car or on the plane) is consumed.
 

3. Choice of Accommodations and Dive Centers

A sustainable scuba trip also includes the conscious choice of a dive center. Instead of simply selecting the first one that comes along, diving travelers can look for a sustainable philosophy, which is reflected, for example, in the fact that the dive center is involved in environmental and marine protection projects. Also, avoid the ones that guarantee sightings of large marine animals and may require hours of motorboating to find them.

After the journey, accommodation is the main source of emissions on a trip. Therefore, booking sustainable accommodation is essential to reduce your carbon footprint. Some hotels also offer diving courses and a dive center themselves, from which guests can enjoy their tours and dives.

Corals off Ko Phi Phi, Thailand

In Thailand, divers can stay at Zeavola on the island of Koh Phi Phi. A colorful, vibrant underwater world awaits them off the coast with an abundance of fish, corals and occasionally larger visitors such as rays or sharks. Zeavola is actively involved in the preservation of this unique underwater world and also encourages its guests to treat nature with respect. In addition to guided dives, introductory dives, PADI diving courses, night dives and underwater photography courses can also be booked.

The Zeavola ensures that dive groups are kept small. Local dive guides decide together with the guests where the tour will go depending on tides, wind, boat traffic and the number of divers in the Marine National Park around Koh Phi Phi.

Dives in the Marine Nationalpark on the Sechelles

The Seychelles are not only a dream for honeymooners, but also for divers who will feel as though they are in paradise. Cerf Island Resort is located right on the edge of the Sainte Anne Marine National Park, offering perfect conditions for snorkeling and diving trips. Motorized water sports are prohibited. From crabs and reef fish to sharks and sea turtles, guests can experience a wide variety of marine life in their natural habitat.

4. On-Site Behavior and Community Involvement

Even if you travel to a destination for diving, you should not miss the opportunity to experience the country and the local culture as well as support local businesses, for example buying souvenirs from local artisans.

Furthermore, there are always opportunities to get involved in order to preserve the dive sites for future generations. Dive centers or hotels such as Gili Lankanfushi in the Maldives provide opportunities to participate in coral restoration projects. It should also be part of every diver's routine to pick up any rubbish underwater, take it ashore and dispose of it appropriately. You should also avoid touching living creatures, especially corals. Being mindful of your own fin stroke and keeping a careful eye on buoyancy are also important in order not to accidentally destroy anything.

Alternative Destinations in Europe

As fantastic as tropical destinations are, you don't always have several weeks at a time for a longer trip. Fortunately, Europe also offers unique diving spots that are worth a trip. Shorter holidays also offer the opportunity to try out unassuming or underrated destinations.

Scuba Diving in Sicily

Clear water and a colorful underwater world can also be found in the Mediterranean. Around the southern Italian island of Sicily, for example, there are numerous diving spots where you can experience the wildlife of the Mediterranean. But that's not all: even as an amateur diver, you can dive to archaeological sites and explore ancient harbors and columns. Other unique spots include caves and shipwrecks. Some experience is often required as there can be strong currents around the island.

Most dive centers are located in the region around Palermo. If you are looking for a quieter place to stay, the ADLER Spa Resort SICILIA is the place for you. The wellness resort is located on the south coast directly at the Torre Salsa nature reserve. Wild beaches and pristine nature, lots of peace and quiet and an extensive wellness program await guests here. If you don't want to drive all the way to Palermo, you can also find a dive center in Agrigento.

Scuba Diving in the Baltic Sea

Yes, the Baltic Sea also offers numerous diving spots that are worth exploring. Be it seemingly endless seagrass meadows with crabs, fish and pipefish, or one of the many wrecks, some of which are not very deep. Along the coast of Schleswig-Holstein, for example, there are several sunken ships lying at a depth of about 20 meters. Between all of these dive sites lies the town of Timmendorfer Strand. Here, if you want, you can enter the water directly at the jetty ( caution: boat traffic; don't forget your buoy). Not far away, the Lifestyle Hotel SAND offers a sustainable place to relax with rooms furnished in the Scandinavian style, a rooftop sauna and late breakfast.

By the way: Even non-divers can explore the underwater world of the Baltic Sea, for example on a guided snorkeling trip organized by BUND. The starting point is the Umwelthaus in Neustadt/Holstein.

Freshwater Diving in the “Zeulenrodaer Meer”

Even though it calls itself a sea, the Sea of Zeulenroda is a reservoir with a water depth of about 30 meters. There are seven diving sites around the lake where you can discover, for example, the ruins of an old harbor and mill as well as freshwater fish such as pike and perch.

One of these diving sites is located directly on the property of the Bioseehotel Zeulenroda. The hotel has its own organic bakery and butchery as well as a large spa area. For a dive at the entry point at the hotel, you must request permission from the hotel. Only experienced divers should enter the water here.

The Vogtland diving tower is available for practice or for the cold season. It takes just under forty minutes to get there from the Bioseehotel. The tower has a depth of 10 meters (an adjustable floor also offers the possibility of reducing the depth) and offers ideal conditions for training and practicing. Courses and trial dives are also offered here.

Scuba Diving Holidays worldwide – They can be done sustainably

Whether far away or on your doorstep, diving can be a sustainable activity if you are mindful of nature under and above the waves. This mindfulness is often taught to diving students during their training. This mindfulness is also practiced when traveling: through involvement in a coral restoration project, or collecting rubbish on the beach and underwater.

The Italian Rail Network: Routes, Apps and Trains

The Italian rail network is very well developed. In northern Italy in particular, both large and small cities and towns can be reached by regional trains and buses. In southern Italy, the network is somewhat more limited, but even there, railroads such as those of the Ferrovia Circumvesuviana or regional trains in Puglia offer attractive rail trip destinations.  

Travelers can get a good overview of the rail connections in the Trenitalia app. In addition to the major routes, many regional connections can also be found there. Another research and booking option is the Europe-wide booking platform The Trainline, where travelers can find out about trains and prices. 

Also worth mentioning are the so-called racetracks that connect Milan and Salerno. In addition to Trenitalia, the private company Italo also offers fast travel between major cities. The high-speed trains reach speeds of up to 400 km/h on some routes; so a trip from Milan to Rome only takes about three hours. By comparison, it takes between six and seven hours by car.  

Railtripping in Italy: The Sustainable Green Pearls® Route

A sustainable rail trip also includes choosing accommodation that is committed to environmental protection, social work and sustainable business. From South Tyrol to Sicily, you'll find unique hotels and vacation apartments that do just that and have therefore earned the Green Pearls® label.

Railroad romance on the Ritten

In light of the Alpine panorama that travelers can admire in South Tyrol, it is hardly surprising that a train journey becomes a memorable experience. The journey from the north across the Alps already offers numerous views that can be enjoyed by all passengers on a train ride. 

From the train station in Bolzano, it is a short walk to the valley station of the cable car that connects the city with Oberbozen on the Ritten. As a guest of the Green Pearls® hotels located there, guests receive the Ritten Card for their stay and can use the gondola free of charge, among other things. On the South Tyrolean high plateau, the historic Rittenbahn connects the individual villages. All Green Pearls® partners are located either directly at a train station, or can be reached within a ten-minute walk. 

Sustainable Hotels on the Ritten

Luxurious and relaxation-oriented, ADLER Lodge RITTEN offers suites as well as private chalets either nestled on the hillside or arranged around a lush natural pond. Wellness and relaxation are top priorities. In addition to signature treatments, the forest sauna and heated infinity pool offer space for relaxation.  

Close to nature and bee-focused: At APIPURA hotel rinner, everything revolves around the bee. Starting with the own organic honey on the breakfast table to the weekly honey dinner. A special experience is the Api wellness, where guests breathe the air from the beehive. On the occasion of their 50th birthday this year, there are also a few other special offers.

Family-friendly and located directly on the lake: Hotel Weihrerhof is located on the shores of Lake Wolfsgruben, one of the cleanest swimming lakes in Italy. In addition to plenty of space for children to play and frolic, there is also plenty of room to relax and unwind. For example, during a hike to the newly declared power points around the hotel or a visit to the boathouse sauna.

On the Tracks in Lombardy and a Side Trip to the Coast

From the Bolzano train station, travelers can easily reach many of Italy's major cities. For example, there is a direct connection to Rome. To get to Milan, rail travelers will need to change trains once in Verona. This is a great opportunity to explore the city from Shakespeare's Romeo and Juliet. 

From Milano Centrale station, the tram takes just under ten minutes to the heart of the metropolis – and to the Hotel Milano Scala. The sustainable city hotel is Italy's first zero-emission hotel and is located not far from the numerous sights of Milan's cultural center, including La Scala. Also accessible by tram is the neighborhood developed on a former industrial brownfield site around the green twin skyscrapers Bosco Vertikale.

Rail travelers can get from Milan to Naples without changing trains. Stopovers include numerous small towns as well as Bologna, Florence, and Rome. For those who prefer the sea after the mountains and the city, you can also take a detour from Milan to Genoa and from there along the coast to Florence. A particularly beautiful section of the route is the almost thirty-minute drive along the Cinque Terre. Don't miss the opportunity to explore the small towns along the way.

Taking the Train to Sicily

The train journey to Sicily is an experience in itself. There is actually a direct connection from Rome to Palermo. No changes necessary. The train boards a ferry in Villa San Giovanni and disembarks in Messina in Sicily. There is also the option to book an overnight train on the route. Perfect for travelers who do not plan a stopover in Naples and want to arrive in Sicily at the first rays of sunshine.

A visit to the city at the foot of Mount Vesuvius is definitely worthwhile. Visitors can also visit the famous Pompeii or the archaeological site of Herculaneum by regional train. The route network reaches as far as Sorrento and a loop around Mount Vesuvius is also possible by train. If you are looking for an overnight stay outside the city in the middle of nature, you will find it at A‘ Cràpa Mangia. The historic estate is located in the Cilento National Park, just under 60 kilometers south of Salerno. Lovingly furnished vacation apartments, each with its own terrace, await guests. Sea view always included. The regional train takes travelers to Castellabate, from where it is a good 12 kilometers to the estate. The team will gladly organize a transfer.

In Sicily, traveling by train becomes more complicated. There are only a few rail routes and many places are not even connected to the rail network. Therefore, ADLER Spa Resort SICILIA offers a private transfer as well as special conditions for renting a car. This may also be an E-car: A free charging facility is available at the resort. The wellness hotel is located on the south coast of the island at the gates of the Torre Salsa nature reserve. Pristine beaches, olive groves, and orange trees are part of the landscape that surrounds the resort. Those who wish can also rent e-bikes or an e-car on-site to explore the rest of the island. 

And then for those who don't want to miss out on a rail-tripping adventure at the very end, the Ferrovia Circumetnea is not to be missed. The historic narrow-gauge railroad takes travelers on a tour through vineyards and lava fields around Mount Etna. The numerous stops in the towns around the volcano invite further exploration before the evening ends on the beach of the ADLER Spa Resort SICILIA.

For more information on sustainable accommodation in Italy and other inquiries, please contact us at press@greenpearls.com or visit our partners' microsites at www.greenpearls.com.

The Importance of Authentic Communication of Sustainability

According to a consumer survey from 2021, every second German has already changed his or her behavior or is willing to do so for sustainability reasons. This is also confirmed by booking.com's sustainability report: More than two-thirds of travelers want to travel more sustainably and 38% even actively search for information about accommodation and activities as well as their sustainable initiatives.

This is where honest and authentic sustainability communication comes into play. The goal is not only to communicate the initiatives and commitment of the accommodation in an understandable way, but also to back them up with facts and figures and make them credible.

Greenwashing in Tourism

One reason why almost half of the consumers in a study by the Capgemini Research Institute say they do not believe sustainability promises is because of so-called greenwashing. This is where consumers/travelers are deliberately misled with inaccurate or false marketing claims. In the travel industry, one detail is often overemphasized for this purpose (popular: the beehive on the roof), while the rest of the business is run conventionally and unsustainably.

How to Communicate Sustainability in Tourism?

Responsible sustainability communication is authentic, transparent and honest. It not only shows what has been achieved but also the path to get there as well as future visions and plans. Most importantly, it is verifiable. In practice, sustainability communication can take different forms.

Examples from sustainable hotels and accommodation of the Green Pearls® network

Online Communication

Even before choosing a sustainable hotel, travelers are increasingly searching for information on the sustainable initiatives of their favorite destinations. It is a good idea to set up a sub-page on your own homepage. The goal of the page should not be a mere listing of activities, but to provide an outline of the journey taken to sustainable accommodation.

A website alone is not enough for the Berghotel Rehlegg. The team openly communicates its ecological and social philosophy on the web, in social media and in interviews.

At the CERVO Mountain Resort in Zermatt, the hotel's own sustainability is not only showcased on their website but also via social media channels. In addition, the luxurious hotel relies on events such as the Sustainable Day in Zermatt and panels at its own A Love Beyond Festival. Since spring, there has also been a sustainability ambassador in each department. This allows them to explore the potential for improvement and encourages a regular exchange of ideas.

In addition to tangible and visible measures (e.g. compostable coffee capsules or encouragement to opt out of room cleaning), Hotel Das Rübezahl informs guests about sustainability measures in the boutique hotel in the daily "Morgenpost" (on recycled paper, of course). The team also addresses the topic again and again on booking confirmations and in blog posts.

Online, but also directly in the hotel, the Pichler family of the Weihrerhof provides their guests with information about their sustainability mission. Notices and signs not only provide a wealth of useful information, for example about the combined heat and power plant but also encourage guests to change their own behavior, for example by pointing out that towels can be used more than once.

Reviews and Reports

An important component of sustainability communication is verifiability. Too many fancy words tend to arouse distrust among interested parties and guests, and the suspicion of greenwashing arises.

Most sustainable hotels and accommodations counteract this with reports and transparent media coverage. The Naturhotel Outside is currently developing a new sustainability report. The last one, from the year 2020, lists the various types of consumption of the East Tyrolean hotel as well as individual measures that have been achieved and those that are planned.

Sustainability reports can also be prepared by third parties. The SCHWARZWALD PANORAMA in Bad Herrenalb relies on two standards at once: the German Sustainability Code and the Baden-Württemberg WIN! Charter. The annual CO2 balance is determined in cooperation with Climate Partner. All certificates can be viewed in the hotel lobby or on the website.

The Black Forest Hotel likes to take its guests with them on their own journey and, for example, shows sustainable projects, upcycling products and awards on social media. There is also the option of climate-neutral stays, celebrations and meetings at the SCHWARZWALD PANORAMA. The special offers also generate awareness for sustainable tourism.

Physical Communication in the Hotel

In addition to digital communication, some Green Pearls® partners also rely on a physical representation of their commitment that goes beyond brochures or flyers. At the beginning of the year, for example, the Wall of Change was created in the entrance area of the Creativhote Luise in Erlangen (We previously featured it here). Here, the hotel's more than 200 large and small sustainability measures are displayed engraved on wooden sheets.

The Hotel Klosterbräu in Seefeld has taken the Wall of Change as an example and is planning its own interactive wall. It will be three-dimensional and take guests along on the path to climate neutrality, as well as providing regular updates on progress.

Conversations with Guests and Being a Role Model

Especially in tourism, hardly anything beats direct communication with the guests. Of course, this only takes place once a booking has been made. Nevertheless, it is a valuable instrument to sensitise guests and to inspire sustainable choices.

The Naturgut Guntrams has found a special approach and launched a photo competition under the slogan "Beauty of Diversity". The aim is to capture the biodiversity of the region and to encourage visitors to be conscious of even the little things. In addition, guided tours for guests through the organic herb and vegetable garden and across the orchards have proven to be a good communication opportunity.

At the HUBERTUS Mountain Refugio in Balderschwang in the Allgäu, it is the hotel excursions with the hosts Karl and Marc Traubel that repeatedly stimulate conversations about sustainability. Guests can sign up for these as part of the activity program.

Sustainability is a topic right from check-in at the Keemala in Thailand. During the first guided tour through the luxurious jungle resort, the team explains the sustainable LIFE cycle philosophy to the guests and also points out special features regarding the architecture, the use of water and the avoidance of plastic.

Direct communication with the guests has the advantage of creating a sense that sustainability is a matter of the heart and not just lip service. This is another reason why it is extremely important for the entire STURM team. Besides brochures and the welcome booklet, it is primarily the conversations with the guests and actively living their own philosophy that authentically conveys the hotel's sustainability mission.

Participate in Projects

The Croatian Eco Aparthotel The Dreamer's Club on Korcula communicates its passion and commitment to sustainable tourism actively and with the involvement of its guests. For example, guests can take part in a free boat tour to the uninhabited islands - provided they help clean up the beaches of these islands at the same time. The Dreamer's Club team also encourages people to clean the unspoiled beaches of Korcula from rubbish. The aparthotel offers a drink at the bar for every full bag of rubbish brought in. In this way, guests will not only actively participate in shaping sustainable tourism, but also make connections with each other and preserve the beauty of the planet together.

Communicating sustainability, like any form of communication, is complex. Even though we have highlighted some of the various possibilities in this newsletter, in the end it is always a combination of communicating the initiatives in a credible way that will convince and inspire guests.

Whale Watching Experience in Liguria – An Experience Report by Stefany Seipp, founder of Green Pearls®

«Every time we have been to Imperia over the last few years, we have thought about booking a tour with the whale watching boat. Two different hearts beat in my chest: the first wants to avoid disturbing the animals as much as possible, and the second wishes to learn more about these marine creatures that are worth protecting. This year, curiosity prevailed and we signed up for a tour on the 2nd of July 2023. This was led by a marine biologist who shared a wealth of information with us on the trip to the marine reserve.»

Good to know: The marine and whale sanctuary off the Ligurian coast has existed since 1991 and covers an area of around 100 square kilometers. It extends to the French coast and forms almost a square with the islands of Sardinia and Corsica and the Italian coast. The area has an enormous biodiversity with zooplankton and phytoplankton as well as over 8500 large animal species including various species of whales and dolphins. In Italian, the marine protected area is called Santuario dei Cetacei - Sanctuary of the Whales.

«After barely 30 minutes of sailing, a large group of dolphins swam alongside and delighted everyone with their jumps and antics. They obviously enjoyed jumping and diving up close to the boat again and again. A manta ray was also curious enough to approach us, and we were able to marvel at a turtle in its natural habitat.

The further out we went, the more excited we became to finally spot some whales. The boat turned and the engine was eased down as we slowly entered the 5-mile zone of the sanctuary.

The tension continued to rise. Sure enough, whales were sighted just before they dived again. The captain turned off the engine and we waited. The marine biologist quietly explained that they were Cuvier's beaked whales, which can stay underwater for up to 45 minutes. The Cuvier's beaked whale is the most common species of beaked whale. It was named after its discoverer, the naturalist Georges Cuvier, who first identified the previously unknown animal in 1823.

After about 50 minutes of waiting and absolute silence on board, they actually reappeared near the boat and slowly swam past us. 

We had now been traveling for six hours. The captain was already steering the boat back when we saw two water plumes nearby. We slowed down and saw two fin whales, a mother with her calf, swimming close to our boat. Fin whales are the second largest mammals in the world and are also found in the Mediterranean Sea. The marine biologist emphasized several times how lucky we were to see and observe all these animals. This doesn't happen on every trip, she said, the sea is not an aquarium.»

Sustainable Accommodation in Liguria: The Albergo Diffuso Relais del Maro

Just a few kilometers from Imperia and the Ligurian coast lies the small village of Borgomaro. In the historic center of the village, guests stay in the lovingly restored rooms of the Relais del Maro. As an Albergo Diffuso, the Relais del Maro offers unique accommodation: the rooms are not located in a single house, but in three historic buildings. Travelers stay in the heart of the village and experience authentic Italian life. The excellent breakfast is served in the main house. There is also a large garden with a terrace and pool where travelers can relax after hours on the water and absorb the special experiences and information about the sanctuary and the whales.

Criticism of Whale Watching

Whale watching has developed into a multi-million-dollar industry within tourism in recent decades, especially since the worldwide ban on whaling. In principle, it should be welcomed that money can be earned by observing living whales, says the WWF. The loss of fishing jobs has also been at least partially offset by the tourism industry.

Whale watching tours and getting to know the marine mammals in their natural habitat also increases travelers' awareness and inspires them to become more involved in environmental and marine protection. 

However, the economic boom surrounding the whales has not been without consequences. In addition to reputable operators concerned about animal welfare, there are also a number of operators who want to offer tourists the experience without any respect for the animals. The marine mammals are harassed, cornered and sometimes chased or injured by collisions with boats. Behavioral disorders and injuries are often the results. The noise of the boats also disturbs the communication of the marine animals, which can lead to disorientation and further changes in behavior.

Regulations for Whale Watching? Not a chance!

There are no compulsory international regulations for whale watching tour operators. Although there are various guidelines published by animal protection organizations or the International Whaling Commission (IWC), none of them are mandatory. For the Mediterranean region, however, travelers can use the certificate of ACCOBAMS, an association of the Mediterranean and Black Sea states for the protection of whales and dolphins, as a guide.

How to do it Differently: Sustainable and Respectful Whale Watching

The most animal- and environmentally-friendly way is whale watching from land. This is easily possible in some places in the world, such as the coasts of Canada and South Africa and partly on Sylt - provided you travel there during the whale season. When whale watching from a boat, there are a few things that travellers can find out before booking to decide whether the provider in question operates in an animal-friendly way.

These include, for example, whether there are trained professionals on board to educate tourists about the whales' behaviour. The combination of tourist tours and research (counting, reporting sightings, natural history excursions, etc.) is also a good sign. During the tour, the boat should keep a minimum distance of about 100 metres from the whales or dolphins, switch off the engines and wait to see if the animals approach on their own. Feeding and touching is just as much a no-go as following or chasing groups.

Conclusion: It is possible to make it sustainable

Whale watching tours have positive and negative effects that travelers should be aware of. Due to the lack of regulations, however, it is of particular importance that tourists are mindful of their responsibility when choosing an activity. Labels and certificates offer some guidance. However, these should be verified in advance. A look at the ratings also gives interested parties information about the actual behavior of the providers on the water. When in doubt, it is always more animal-friendly to stay on land and try your luck from there.

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Supervised children's programs in sustainable hotels

While the adults relax in the infinity pool or in the panoramic sauna overlooking the sea at the ADLER Spa Resort SICILIA, the children can enjoy themselves in the AKI Kids Club. In addition to games, arts and crafts sessions and sports, the Sicilian spa hotel's program also includes nature-related activities. The main focus is on the sea and its inhabitants, especially the sea turtles, which lay their eggs directly on the beach in front of the hotel. But the unique culture of the island is also a highlight - the little ones (from 4 years) learn about agricultural history (e.g. cheese production, a farm visit, etc.) or about typical plants and their uses in a way that is suitable for children.

For participants in the ADLER Friends program, there is also an extra family package where children under 14 stay free of charge.

At the Seefeld Hotel Klosterbräu, the children's activity program is always linked to the magnificent nature of the Alps. The aim of the carers is always to teach even the youngest children to be mindful of nature while having fun discovering it. This year, there are a number of special activity weeks, such as the farm week starting on 25 August. During this week, children from the age of six will explore the hotel's own vegetarian farm Sigis Sauhaufen, learn what it means to keep animals (including feeding them and cleaning the barn), and what you can make from the products. For example, they can make their own pasta or preserves.

In addition to the special activity weeks, the supervisors are always creating new themes and activities. The setting for it all: Lovingly furnished playrooms, the outdoor playground and, of course, the extensive nature park around the hotel.

By the way: There is also a youth playroom with pinball, billiards, PlayStation and so on.

Fun and games for young and old

The CERVO Mountain Resort in Zermatt hosts the CERVO Summer Fäscht in August, and the mountain resort cordially invites you to attend. Besides delicious food and cool drinks, a flea market and other activities await guests and families.

The Keemala on the Thai island of Phuket is not directly geared towards travelers with children and does not offer separate childcare. Nevertheless, the team is always happy when children are present. Every Sunday, there is a cooking workshop in which children can also participate with their parents!

Away from the holidays, the Naturresort Gerbehof is reserved for adults, but during the holiday season, the hosts are happy to welcome families with children. During this time, children can not only explore the farm and the surroundings, but pony rides are also on offer.

At Casa León Royal Retreat in Gran Canaria, children are welcome all year round, but occupancy is more flexible during holiday periods. Outside of the "family weeks", the team places more emphasis on a quiet atmosphere in the hotel. During the family weeks, things can get a bit busier. The garden rooms, which have direct access to the shared terrace and garden, are particularly popular.

Gut Nisdorf with its large garden, spacious family flats and its own playground and natural bathing pond offers perfect conditions for a family holiday. In addition, you can hire play equipment such as kett-cars and it is only a few minutes to the Baltic Sea. Relaxation for parents and children is a top priority here, and thanks to the breakfast service that can be booked as an extra and the ability to easily socialize with other local families, it is almost guaranteed.

Do you want to continue reading? 

Find more ideas for sustainable family vacations and suitable accommodations here:

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Seven sustainable yoga hotels for Zen seekers

We introduce you to seven sustainable yoga hotels in Thailand, Indonesia, Spain, Italy and Germany and finish with a yoga tutorial for your practice at home!

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Inspiration for you: Car-free destinations in Europe
 

Here are some destinations where you can easily travel car-free and stay mobile. Of course, we also have the perfect sustainable accommodations for your trip.

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How can I identify sustainable accommodation? (7-point check)

Not everything is green that calls itself green. Since terms like "sustainable" or "eco" are not protected, they can be used by anyone for anything. We also notice "greenwashing" again and again in hotels and accommodations. Others are very committed without communicating that to the outside world. In this article, we would like to present you with some examples to show you how you can recognize sustainable accommodation.

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Vegan and vegetarian travel made easy

If you're concerned about sustainability, you've certainly thought about your diet. The enormous consumption of meat, as well as the resulting factory farming and the huge demand for animal feed, has reached such proportions that every individual should rethink his or her diet. A vegan-vegetarian way of life seems almost without alternative. Also or especially when traveling.

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Every year, the vacation season is a new travel high season. AD magazine has looked at alternatives for popular vacation hotspots – and discovered 9 beautiful Italian islands.

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A sunscreen that instead of damaging corals, actually nourishes them and helps them grow? There is! Introducing Reef Relief's coral-friendly sunscreen.

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City rivers are rather known to us as dirty waters. In Paris, this is set to change. By 2025, the Seine is to become swimming water for the city's population.

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Ralph and Christel Wagner were both trained in the business and continue to support the family in the hotel and certified organic farming. Read more about Gerbehof's green initiatives here.

Too many people in too short a time divided between too few locations

This is how mass tourism can be summarized. It is particularly prevalent in destinations that have unique beauty or landmarks and can be intensified by advertising and, above all, by social media (keyword: Instagramability). The phenomenon already emerged after the 2nd World War, when the intensity of travel increased dramatically due to economic, social and societal boom factors. Since 1950, the number of travelers worldwide has increased by a good 1.4 million (Statista, 2019).

Such a number of travelers, especially when concentrated in a few places, causes problems that players in the travel industry have become even more acutely aware of since the pandemic brought them to a standstill. In addition to the damage to the environment caused by arrivals by plane or private car, there is also the disturbance to local residents who are in the minority in their own region during peak travel times. In addition, there is seasonal work (and the associated unemployment afterward), destruction of nature, increased waste generation and a generally very high consumption of resources.

The solution: fewer people spread over a wider area over a longer period of time

Sustainable or soft tourism is often presented as a solution to the problem of mass tourism. However, the focus is often solely on the arrival and interaction with the local residents, booking sustainable accommodation, for example. However, sustainable tourism should also look at visitor management and motivate travelers to travel outside the high season(s) and avoid sights at peak times. It also makes sense for travelers to consider the surroundings of their favored destination. Maybe they do not need to stay in the center of town but rather choose an accommodation that is off the beaten track.

Far away from the crowds: The HUBERTUS Mountain Refugio in Allgäu

"We don't have mass tourism in Balderschwang," writes the team of the Allgäu wellness hotel. In general, the team recommends its guests to rather look at the small places in the surrounding area and not focus too much on the big cities. A special insider tip: Holzschuhmacher Devich in the neighboring Austrian community of Hittisau in the Bregenz Forest.

The HUBERTUS is not only a refuge in name but actually is one. Here, guests are allowed to arrive and find peace. In addition to the large Mountain Spring Spa, the focus on yoga and Ayurveda and the regional and healthy food also play a significant role.

Switch off away from the metropolises at Hotel Okelmann's

Warpe is a tiny village in Lower Saxony. Surrounded by fields and forests, it is always quiet and tranquil here. The two sisters Kristin and Maren continue to run the family hotel with love and care. The cozy rooms, the yoga and relaxation programs and the handmade cakes and treats in the adjoining café are just some of the highlights that delight the Okelmann's guests. "Here you can be away from the crowds for yourself all year round and recharge your batteries," Kristin Okelmann summarises.

Gentle tourism in the Alps

The Hohe Tauern National Park is the oldest national park in Austria. And right in the middle of it lies the Naturhotel Outside. "Our region of East Tyrol is characterized by soft/gentle/natural tourism," describes hotel manager Daniel Ganzer. Even in winter, there are hardly any waiting times at the ski lifts. This is possible, among other things, because the Hohe Tauern National Park is a model region for low-impact tourism. With its own sustainability strategy, the nature and hiking hotel supports the efforts of the model region and, for example, gladly advises its guests to travel by train and stop in local mountain huts.

Gentle travel despite tourist hot spot

Even in popular holiday regions and during the high season, there are ways and means for guests (and tour operators) to counteract the crowds. The choice of time of day or day of the week can be crucial for an almost deserted destination.

Avoiding the crowds on the Ritten

At the Hotel Weihrerhof on the Ritten in South Tyrol, which is well-frequented in summer, Klaus Pichler advises his guests not to visit the Rittner Horn on a weekend, for example. There are, in fact, alternatives for the famous earth pyramids in Lengmoo: The geological phenomenon can also be admired in Oberbozen and Unterinn. Klaus Pichler's favorite place, however, is Lake Mitterstiel. From there, you have a unique view of the Dolomites.

Off the beaten track at Lake Constance

"There is always a lot going on at the lake, especially during the holiday season," says Ursula Wagner of Naturresort Gerbehof in response to our question about mass tourism at Lake Constance. She therefore recommends her guests to explore the beautiful hinterland. For this purpose, Gerbehof has bike maps that show the length, difficulty and altitude of the routes, so that everyone can find the perfect tour. Especially popular are the Deggenhauser Valley, also known as the Valley of Love, and a visit to the many small museums in the villages outside of Meersburg and Lindau.

Otherwise, Ursula Wagner recommends taking advantage of the off-season. "A very nice time for us is in spring when the flowers are in bloom or in September for the wine and fruit harvest. Holidays are over and things are quieter." In addition, certain farm inns, called Rädle, are only open during the harvest season.

Benefiting from local know-how

The teams of the sustainable Green Pearls® partners on-site usually know best, and gladly provide information and share their secrets. At Hotel Das Rübezahl, this all happens first-hand. Active guide Basti is happy to take guests to these insider sites and introduce them personally. "But we do reveal a little now and then via our blog," admits Alexander Thurm.

At the Hotel Bella Vista in Zermatt, Switzerland, the team also likes to recommend alternatives to the classic sights to its guests. They know all the picturesque and, above all, quiet places around the car-free resort where you can get away from the hustle and bustle.

The sustainable properties of the Green Pearls® network show how it is done: All tourism stakeholders can work to ensure that the mass of tourists is managed wisely. Both in advance, by deliberately highlighting the low season, and on the ground, when it comes to when and if certain sights should be visited.

For more information on how Green Pearls® partners are working towards more sustainable tourism, visit the page of the relevant accommodation or feel free to contact us with specific questions at press@greenpearls.com.

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1 year of Sicilian flair and happy guests

In July, the ADLER Spa Resort SICILIA on the southern coast of the Italian island of Sicily is looking forward to celebrating its first birthday with old and new guests. Just one year after the luxurious spa hotel reopened, guests have a lot to look forward to. For example, the fruit and vegetable garden is bringing its first harvest to guests' plates. New highlights add to the cultural and activity program, and the rugged naturalness of the Torre Salsa Nature Reserve continues to provide the ideal backdrop for relaxation.

10 years of sustainable commitment and organic passion

It's okay to treat yourself to a 10th birthday, thought Stephan Bode and his team from the SCHWARZWALD PANORAMA, opening 21 new Circular Living rooms in late June, just in time for the anniversary. For those who can't wait: Three sample rooms in the Freigeist, Waldklang and Falkenstein designs can already be booked.

The new room concept sets the highest standards in sustainable (interior) architecture. Designed entirely according to the Cradle to Cradle® principle, they also feature a cozy design that makes guests feel right at home.

Even though this homemade gift is pretty cool, there are of course other highlights for the guests on the occasion of the 10th anniversary. For example, a special anniversary wine, organic of course, was produced and has been available for tasting since May.

50 years of love for nature, bees and guests

Organic beekeeping and a hotel? Can that be combined? Of course you can! And it has been for 50 years. The APIPURA hotel rinner on the South Tyrolean Ritten shows it. The love for nature and bees is evident in the smallest details and in the whole, making it easy for guests to understand and share this love. In addition to Api Wellness, the unique flagship of the hotel, and the weekly, popular honey dinner, this year there are numerous other offers under the sign of the bee.

Want to read more? 

Learn more about the sustainable initiatives and unique details of the featured hotels:

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11 tips for eco-friendly travel

Sustainable travel is easier than you think. We asked our partners in the sustainable tourism industry what tips they have for you - apart from bringing your own water bottle ;)

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Celebrate sustainably in these event locations

Something to celebrate? Congratulations! Everyone needs to throw a good party from time to time. According to the University of Basel, this is even part of the "basic form of human behavior", and "in all societies". Silver wedding anniversary, graduation party ... Here you can find out how you can celebrate parties sustainably and which event locations are suitable for this.

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World-class patisserie - Can it also be sustainable?

"It's hard to imagine upscale restaurants without chocolate and vanilla in desserts," says the Tyrolean Hotel Klosterbräu. But unfortunately, the popular ingredients don't grow here. We therefore wanted to know how confectioners deal with this in sustainable patisserie and what delicious desserts and cakes you can enjoy with a clear conscience. Some of them even told us the recipes!

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Take a shower, save water, save the world

Taking a shower is considered more sustainable than taking a bath. However, it depends on the shower! With "rain showers" and "waterfall showers", as they were trendy in luxurious hotels for a long time, a whole 20 liters per minute run through. This is quite different in sustainable hotels! But don't worry - you don't have to settle for a trickle - instead, there are innovative astronaut showers and air bubbles - some even with panoramic outdoor views.

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As part of the European Cities Investigative Journalism Accelerator program, four journalists took a close look at the travel dates to Corona and found that the level of travel is almost as high as before, except in the big cities.

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Want to know more about sustainable travel? We would like to recommend this comprehensive article on the topic!

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Is there any way to save the cruise industry? Can it really be made sustainable? The Norwegian shipping company Hurtigruten is now publishing initial plans for a zero-emission ship.

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The project: energetic and spiritual places on the Ritten.

"In recent years, we have intensively studied the special nature that surrounds us. And we did this from different perspectives", Manuela and Klaus Pichler describe their approach. They were surprised that so little attention had been paid to the Celtic settlements on the Ritten. Through their collaboration with spa consultant Dagmar Rizzato and her husband, geomancer Bernd Traber, they also learned to perceive nature in a completely new and exciting way.

Geomancy is the holistic recording of the energetic identity of a place with the help of a grid system. Within this grid structure one can experience vibrational energy measured in Bovis Units (BE). A place of power with 10,000 BE is well above the average of 6,500 BE.

Bernd Traber, who helped the Pichlers identify and evaluate the energetic sites, is not only a geomancer but also a civil engineer. An interview with him about the discrepancy between geomancy and engineering is also included in the booklet.

An invitation to the guests

The booklet should encourage people to get involved with nature. Therefore, in addition to the information and historical background of the power places, there is always an appropriate meditation suggestion. Depending on the location, this can be opening, energizing or grounding. The Pichlers also recommend an appropriate spa treatment to complement the meditation upon returning to the hotel.

Environmental awareness in the hotel room

The love of nature is reflected not only in the new Energetic Places project, but throughout the entire hotel. For example, when renovating the Windspiel rooms (the Roarer Windspiel is also one of the Energetic Places featured in the booklet), the owner family made sure to follow the Cradle to Cradle® principle. The all-wood furniture was refinished, the upholstery was reupholstered, and the hardware was reclaimed. The mattresses are also recyclable and made from recycled materials as well as wool from the Vilnöss spectacled sheep. Climate neutrality, recyclability, decarbonization and high social standards were the focus for all raw materials and products.

For more information about Hotel Weihrerhof and its green initiatives, please visit the hotel's Green Pearls® page or contact us at: press@greenpearls.com