WHY VISIBILITY WORKS DIFFERENTLY TODAY
If you want to reach the right people for your accommodation, discoverability and visibility are the most important factors. The hard truth? Having your own website isn’t enough anymore. Usually, people decide which place they want to book much earlier.
Travelers don’t make decisions based on a single page. They use search engines to gather information, read articles, find inspiration on blogs and social media, and increasingly, receive recommendations through AI-powered responses. And they do all this before even clicking on your property’s website.
Therefore, it requires the interplay of several factors to play a role in travelers’ decision-making process:
- Content on your own website
- Presence in trusted media outlets
- Integration into thematic networks
- Mentions on established platforms
- Features in editorial content and blogs
A system like this increases credibility and trust, ensuring your property appears in important stages of the traveler’s decision-making process.
THE GREEN PEARLS®
VISIBILITY SYSTEM
We don’t rely on isolated measures; rather, we use a clearly structured system: the Green Pearls® Visibility System. It combines four key components that position your property at several touchpoints in the travel decision-making process.
Content
Inspiration | Storytelling | Positioning
We tell your stories in a well-researched, relatable, and authentic way. Through editorial content, blog posts, and targeted thematic placements, we make your hotel/accommodation part of travelers’ inspiration and research.
SEO/GEO
Relevance| Discoverability | Presence
We optimize content, so that your property appears in relevant and sustainability-related searches—on Google and in AI-powered responses. This ensures that travelers find you exactly when they’re actively looking for suitable accommodations.
Network
Networking | Reach | Partnerships
As part of the Green Pearls® network, you’ll benefit from targeted PR efforts, cooperations, and a strong network of partners. We will promote your property in relevant media outlets, connect you with relevant stakeholders, and create opportunities for collaboration.
Community
Trust | Orientation | Decision
As a Green Pearls® partner, travelers will see you as part of a trusted network promoting sustainable tourism.
This will build trust before guests even visit your website.
FROM INSPIRATION
TO BOOKING
We ensure that your accommodations remain a factor throughout the entire decision-making process.
This is what it means for you, in particular:
- Visibility at the right moment
Your property will appear in AI-powered answers and Google’s top results at the exact moment eco-conscious travelers are searching. - Visibility throughout the entire travel decision-making process
Your property will be visible at key touchpoints, leaving a lasting impression on travelers. - Credibility, not ads
Your presence is established through a trustworthy editorial environment rather than advertisements. - Classification rather than individual ranking
Your accommodation will be featured in relevant topics and curated recommendations. This will boost your credibility and effectively contextualize your sustainability efforts. - Targeted reach
You’ll reach travelers who are actively searching for unique, sustainable accommodations. - Clear and long-term positioning
Your positioning will be clearly and transparently visible to the outside world. - Trust before the first click
Even before users visit your website, your accommodation benefits from the trust of an established network.
In practice, it looks like this:
OUR VISIBILITY SYSTEM
IS RIGHT FOR YOU
IF YOU …
- … want to communicate your sustainability efforts authentically.
- … intend to focus on long-term visibility rather than relying solely on short-term marketing campaigns.
- … target travelers who make conscious, values-driven decisions.
- … want to position your accommodation within an editorial context
- … and be part of a network that actively helps shape more sustainable tourism.
Our approach probably isn’t right for you if you …
- … expect more bookings in the short term.
- … rely more on traditional advertising or performance marketing.
- … don’t want to build a long-term reputation as a more sustainable accommodation option.
- … are looking for a marketing strategy that delivers quick results.
HOW OUR APPROACH DIFFERS
FROM TRADITIONAL PR
PR and individual marketing initiatives generate short-term attention for specific topics or limited periods. While this approach is effective for campaigns or limited-time offers, it often falls short when it comes to long-term positioning of your accommodation.
Traditional PR and marketing activities
- Generate targeted attention for specific topics or time periods
- Often seasonal, campaign-based, or event-driven
- Individual, targeted initiatives and publications
- Short-term reach and visibility for a specific topic
- Usually not permanently discoverable in search engines
Green Pearls® Visibility System
- Building long-term visibility based on broader topics
- Independent of campaigns or special events
- A system that integrates various content types, channels, SEO/GEO, and networks
- Consistent visibility in relevant search results (Google and AI)
- Positioning in an authentic environment
If you’re unsure whether our system aligns with your goals, feel free to book a no-obligation consultation, and we’ll work together to determine if and how we can collaborate.
HOW WE CAN
WORK TOGETHER
Whether you’re just getting started or looking for a comprehensive communication solution: We have packages designed to help you build your brand and increase your visibility depending on your current situation. All of our offerings are based on our Visibility System and build on one another.
Select the option that best fits your needs, or schedule a no-obligation consultation to review your situation.
Getting started
BASIC
A fundamental presence with a clear contextual positioning.
- Individual website (in German and English) on the Green Pearls® information platform
- Professional search engine optimization for important industry keywords
- Direct booking link
- International press release upon acceptance featuring your accommodation
- Trust of sustainable travelers in our platform
- Weekly Roundup of activities, press clippings, and inspiration from our network
- Networking opportunities: Get in touch with like-minded people
For further development
BOOST
Increase your reach with targeted content and communication.
- Individual website (in German and English) on the Green Pearls® information platform
- Professional search engine optimization for important industry keywords
- Direct booking link
- International press release upon acceptance featuring your accommodation
- Trust of sustainable travelers in our platform
- Weekly Roundup of activities, press clippings, and inspiration from our network
- Networking opportunities: Get in touch with like-minded people
- Visibility on our social media channels (Instagram, Facebook, TikTok) and Pinterest
- One feature in our press newsletter
- One feature in our Green Travel Blog
Our Bestseller
PREMIUM
Comprehensive visibility for strong positioning.
- Individual website (in German and English) on the Green Pearls® information platform
- Professional search engine optimization for important industry keywords
- Direct booking link
- International press release upon acceptance featuring your accommodation
- Trust of sustainable travelers in our platform
- Weekly Roundup of activities, press clippings, and inspiration from our network
- Networking opportunities: Get in touch with like-minded people
- Visibility on our social media channels (Instagram, Facebook, TikTok) and Pinterest
- Regular features in our themed press newsletter to journalists & media worldwide
- Visibility on our Green Travel Blog including features in the associated B2C newsletter
- Access to our global media network of over 44,000 press contacts
- Exclusive visibility: One dedicated newsletter per year on a topic of your choice (press or B2C)
- Exclusive visibility: press releases for news, changes, etc.
- Publication of news and offers in our newsroom and on our homepage
- Support and mediation of press trips & collaborations
- Bonus: celebrity feature on our homepage
WHEN EVERYTHING
COMES TOGETHER
The Premium Package is the cornerstone of our partnership. This is where our system truly demonstrates the full extent of its capabilities.
Content, search engine optimization, and AI work together with our network and community to ensure consistent visibility for your accommodation. With this package, you’ll benefit from regular mentions across various channels and in connection with different, relevant topics. This helps travelers, journalists, the press, influencers, search engines, and AI systems accurately categorize your property and recommend it to the right people.
You provide the insights, information, and materials related to your accommodation. We handle the editorial preparation, structuring, and publication tailored to specific topics, target audiences, and relevant search queries.
Thanks to the diversity of our publications in the B2B and B2C sectors, we reach people at various stages of the travel decision-making process:
- during the inspiration phase on blogs, social media, and Pinterest, as well as in magazines and the press
- during in-depth research using Google and AI tools
- when deciding on a destination and accommodations
With the Premium Package, reach the people who truly appreciate your dedication:
This is the process of
our partnership
1 Initial call & orientation
During our initial conversation, we’ll review your accommodations, focus areas, and current visibility together. We’ll also determine if your commitment to sustainability aligns with the criteria of Green Pearls®
TOGETHER WITH GREENSIGN
FOR MORE TRANSPARENCY IN SUSTAINABILITY PERFORMANCE
For several years, Green Pearls® has collaborated with the GreenSign Institute, a renowned provider of sustainability certifications in the tourism and business sectors.
GreenSign evaluates sustainability performance using a comprehensive set of over 100 criteria covering environmental, social, and corporate aspects. Certification is granted following an audit conducted by trained auditors and renewed regularly.
- As a Green Pearls® member, you will benefit from an individual, discounted offer for the certification process.
«PROFESSIONAL AND PASSIONATE »
ABOUT
US
Behind Green Pearls® is an editorial team that specializes in making the often overlooked sustainability efforts in tourism more visible and easier to understand.
We collaborate with accommodations worldwide, developing content based on their stories, authentic insights, and firsthand information. This results in texts that clearly demonstrate what sets an accommodation apart.
We combine our editorial work with a platform trusted by sustainable travelers for over a decade and targeted communication to our international press and media network. So that your accommodation becomes authentically visible.
FREQUENTLY ASKED
QUESTIONS
Who benefits from a partnership?
Accommodations and tourism-related businesses that want to make their sustainability efforts transparent and establish a clear long-term position. This includes hotels, vacation rentals, destinations, and other tourism industry players. Their content is placed in an appropriate context to ensure it reaches the right target audience.
How much does a partnership with Green Pearls® cost?
All of our packages are subject to a fee because they are based on ongoing editorial and strategic work, including the Basic Package. Rather than relying on isolated measures, we build your visibility through the synergy of content, platform, network, and continuous development. The specific scope depends on the package you choose. We’d be happy to discuss which package is right for you during a personal consultation.
Can you list my accommodation on the platform for free?
No, every Green Pearls® package is an editorial and strategic offering that always includes a defined scope of services. Behind your microsite and the ongoing development of your visibility are meticulous editorial work, structured content preparation, and continuous support and refinement. These services are an integral part of our partnership.
What requirements must my accommodation meet?
Your accommodation should implement verifiable sustainability measures and provide evidence of them (e.g., external, recognized certifications, sustainability reports, or comparable documentation). Our list of criteria is based on established standards and will serve as the basis for our evaluation. During a personal conversation, we will work together to determine how well your accommodation aligns with our values.
Do I need to be certified (already)?
Currently, certification is not required to join the Green Pearls® network. However, in light of recent regulatory changes, it is important to provide verifiable evidence of your sustainability performance. Recognized certification can help demonstrate this transparently.
What if I don’t meet all the criteria yet?
During our initial conversation, we will review the current situation of your accommodation. We often find that we can help you organize your efforts and increase their visibility. When you’re ready to take the next steps, we’ll support you with communication and presence.
How is Green Pearls® different from a PR agency?
We don’t operate on a campaign-by-campaign basis; instead, we build visibility over the long term. Rather than relying on isolated PR efforts, we focus on a combination of content, optimization, platform, and networking.
Can I work with a PR agency at the same time?
Yes, our work complements traditional PR effectively because we take a different approach, focusing more on long-term visibility.
How individualized is the collaboration?
Each accommodation has different themes, priorities, and requirements. Therefore, the content, placement, and planning of activities will be tailored specifically to your accommodation.
Is your communication in line with the new EU regulations (Green Claims and EmpCo)?
Yes, we take great care to ensure that our communications comply with EU guidelines against greenwashing. We benefit from the fact that we have always placed great emphasis on transparency and well-researched, verifiable content. We’d also be happy to help you make your own sustainability communications EU-compliant (no legal advice).
Can I book individual communication services?
Yes, we also offer customized communication solutions. Feel free to contact us so that we can work together to develop a suitable proposal.
How much time do I need to set aside for the partnership?
The effort required on your part is minimal. You provide the insights, information, and materials, and we’ll handle the editorial preparation, structuring, and publication. Twice a year, we’ll send you an editorial plan, where you’ll fill in the sections that apply to you.
Do you operate internationally as well?
Yes, Green Pearls® operates internationally, collaborating with accommodation and media partners around the world.
When will I start to see results?
Visibility develops over time. However, initial results may become apparent early on. In some cases, we’ve achieved top-five rankings and mentions in AI-powered responses in just a few weeks. However, the full impact is often only apparent as the collaboration progresses.
Will partnering with Green Pearls® guarantee more bookings?
We cannot guarantee you an increase in bookings. Our goal is to ensure your property remains visible throughout the traveler’s decision-making process, establishing a lasting presence in the minds of potential guests.
How do you measure the success of your work?
Success is primarily reflected in increased visibility, discoverability, and presence in relevant contexts. Each week, you’ll receive a roundup of our communication efforts in which we celebrate specific achievements, highlight concrete results, and share rankings.
Can I pay monthly, quarterly, or semi-annually?
As a standard practice, we bill annually. However, we can discuss customized solutions on a case-by-case basis.
How long will I be part of the Green Pearls® network?
The initial term is two years. After that, the partnership will be extended for one year at a time.
