LA VIMEA
WebsiteLA VIMEA Vegan Hotel, Italy's first entirely plant-based hotel, is located in Naturno in South Tyrol and presents itself as down-to-earth, innovative, and creative.
Description
In the charming village of Naturno in Vinschgau lies LA VIMEA, Italy's first purely vegan hotel. This adults-only oasis is the perfect place for those seeking peace, relaxation, and rejuvenation without harming the planet.
Highlights
- Italy's First Fully Vegan Hotel
- Adults only: ages 12 and up
- A holistic, sustainable approach based on conviction, from the organic bedding and regional, seasonal vegan cuisine to the eco-friendly architecture
- Plant-based, high-quality cuisine under the direction of vegan star chef Aggeliki Charami
environmental protection
being local - authentic experiences
giving back
cultural commitment
LA VIMEA: A Lighthouse for Vegan Tourism
The vegan adults-only hotel in Naturno is a place where a vegan lifestyle is consistently and authentically embraced. More than just a hotel, LA VIMEA is a statement for greater awareness and mindfulness in our relationships with nature and our own health.
Experience the Area Around LA VIMEA in Naturns
The adults-only, vegan hotel LA VIMEA is located in Naturno, right next to the Texel Group Nature Park and just steps from the town center. From there, guests can set off on hikes, bike tours, walks along historic Waalwege trails, or a ride on the Unterstell cable car. And the best part? You can leave your car at home!
Innovative & Vegan: Cuisine at LA VIMEA
If you only think of salads when you think of vegan cuisine, LA VIMEA has an even bigger surprise in store for you than for the other guests. They use carefully selected, locally sourced, organic ingredients whenever possible to create consistently vegan, innovative gourmet cuisine that even non-vegans will love. However, what has always set LA VIMEA’s plant-based cuisine apart is its creativity and mindfulness.
Holistic and Vegan Wellness and Ayurveda Offerings
At the adults-only vegan hotel LA VIMEA, wellness means achieving harmony between body and mind. Ayurveda, yoga, and spa treatments provide an opportunity for deep rejuvenation — of course, using vegan cosmetics and respecting nature.
Your Vegan Retreat: Rooms & Included Services at LA VIMEA
LA VIMEA offers a variety of room and suite options. All rooms have a balcony or terrace and are designed with natural, cruelty-free materials. High-quality mattresses and fair-trade fabrics ensure exceptional sleeping comfort. As an adults-only hotel, LA VIMEA provides a peaceful atmosphere where guests can relax and unwind.
Learn more about the Vegan Hotel LA VIMEA
- Vegan Summer at the LA VIMEA Hotel
Inspiration for your next summer vacation at Italy’s first purely vegan hotel
Get inspired - How does Vegan Travel Work?
We answer all questions related to vegan vacations, hotels, and destinations.
Read the Blog Article - Current Offers at LA VIMEA
Discover the latest vacation offers at the adults-only, vegan hotel LA VIMEA
Go directly to the offers
“Our values? Rural, considerate and honest. Our philosophy? Nature provides all we need.” LA VIMEA
Which Sustainable Measures are Implemented at LA VIMEA Vegan Hotel?
At the adults-only hotel LA VIMEA, veganism defines the entire concept of the hotel. From room design and cuisine to the use of natural resources, the vegan philosophy gently and naturally permeates your stay.
- Architecture
- Energy & Resources
- Waste Management
- Food & Cuisine
- Social Engagement
- Nature & Environment
Natural Design Meets Vegan Construction
LA VIMEA in South Tyrol combines modern architecture with vegan principles. Every area of the hotel reflects a commitment to environmental awareness and guest comfort.
- Vegan construction
- No use of animal products throughout the hotel (such as leather or down)
- Moon-cut solid wood from local larch trees in the rooms
- Natural swimming pond in the large garden
- Hot stone lounge made from local stones from the Adige River (some from the river and some from the mountains)
- Full accessibility for wheelchairs
Healthy for You and the Environment
The vegan hotel prioritizes energy efficiency and a healthy environment, allowing you to enjoy your vacation without compromising your believes.
- Exclusive use of genuine green energy
- Solar system for hot water production
- Rainwater storage for garden irrigation
- Wi-Fi is switched off from 11 p.m. to 6 a.m. for a restful night’s sleep
- No power outlets at the head of the beds
- Planned: Integration of an electric charging station
Avoiding Waste, Conserving Resources
Waste is not just disposed of; it is reduced, separated, and recycled intentionally.
- Zero-waste management plan
- Strict avoidance of plastic
- Strict waste separation
- Internal training measures on proper waste separation and regular monitoring of zero-waste standards
- Organic compost, the humus of which is used to fertilize the garden
Regional, Seasonal, and Entirely Plant-Based
At LA VIMEA, everything revolves around vegan culinary delights that can be enjoyed with a clear conscience. Fresh herbs from their garden and locally sourced organic ingredients ensure a unique experience.
- Exclusively vegan cuisine (half board with a lunch option)
- Cultivation of herbs and vegetables, such as pumpkins, zucchini, and beets, in the hotel’s kitchen garden according to organic standards
- Sourcing local and seasonal products from the region (organic quality)
- Close cooperation with partners and farmers
- Cooperation with Gianni Bio, a local organic farmer who provides much of the food for LA VIMEA
Accepting Responsibility
Social engagement is firmly anchored in LA VIMEA’s philosophy. Partnerships with local projects and stakeholders create positive momentum for the region and its people.
- Collaboration with Vinterra, a social cooperative that promotes the social and professional integration of disadvantaged individuals, through the purchase of organic vegetables
- Close and cooperative collaboration with regional companies, producers, and farmers
Committed to the Planet
At LA VIMEA, environmental protection is put into practice – from the materials used to daily operations.
- Short transport routes, thanks to preferential purchases from local farmers
- Fairtrade organic cotton for bed linens
- Biodegradable mattresses
- Biodegradable, cruelty-free cosmetics and cleaning products
- No pesticides
- Use of eco-friendly paper for printed materials
- Own shop with vegan products of organic quality
Questions & Answers about your Stay at LA VIMEA
Find answers to frequently asked questions about your sustainable holidays at the vegan hotel LA VIMEA in South Tyrol.
- Is LA VIMEA in South Tyrol truly completely vegan?
- Do I have to be vegan to take a vacation at hotel LA VIMEA?
- What is the minimum age for guests in the adults-only hotel?
- What wellness services are available at LA VIMEA in South Tyrol?
- Does the kitchen of the vegan hotel LA VIMEA accommodate allergies/intolerances?
- Can I eat at the restaurant even if I am not a guest of the hotel LA VIMEA?
- Is the vegan hotel LA VIMEA in South Tyrol open all year round?
- Are dogs allowed at LA VIMEA vegan hotel in Naturno?
- Is there parking available and how easy is it to reach LA VIMEA in South Tyrol by public transport?
Yes, everything at LA VIMEA is 100% vegan—from food and drinks to cosmetics, building materials, and textiles.
No, not at all! Non-vegan guests are also very welcome and guaranteed to be well-fed 😉 Many visitors, for example, use their stay to try vegan gourmet cuisine or find inspiration.
LA VIMEA is an adults-only hotel that welcomes guests aged 12 and older. For families with younger children, the team recommends the vegan partner hotel, Paradiso Pure.Living on the Alpe di Siusi, as an alternative.
LA VIMEA has a small yet exquisite wellness area with:
- Natural swimming pond
- Barrel sauna for private use
- Saltwater indoor pool
- Weekly program with yoga, meditation, and forest bathing
- Massages and Ayurvedic treatments
- Hot stone lounge
- Fitness area (8:00 a.m.–7:00 p.m.)
Due to the complex and finely balanced nature of the cuisine at LA VIMEA, individual allergies and intolerances cannot be accommodated. However, gluten-free meals are available upon advance request.
Yes, this is possible for breakfast, lunch, and dinner. Please note that reservations must be made in advance!
LA VIMEA is open seasonally from spring to fall, usually from late March to November. The hotel is closed during the winter.
You can find the exact dates on the hotel website.
Yes, dogs are allowed in certain rooms upon request. There is a surcharge of EUR 25.00 per night, or EUR 20.00 per night for stays of seven nights or more. Please note that dogs are not allowed in the garden, on the pond terrace, in the spa, or in the dining room. However, you are welcome to bring your dog with you to the winter garden of the restaurant or the terrace.
Free parking is available directly at the hotel.
LA VIMEA in South Tyrol is easily accessible by bus or train. Travel to the train station in Naturno. From there, you can take a bus or taxi to the hotel.
Alternatively, the hotel offers a free shuttle service from the train station or the central bus stop in Naturno (reservations must be made at least one day in advance by 7:00 p.m.).



































