A prestigious hotel with a long-standing tradition: The Stanglwirt joins the Green Pearls® network
Press Release
With the addition of the Green Spa Resort Stanglwirt in Tyrol, Green Pearls® expands its network to include one of the most renowned hotels in the Alps. This family-run business has been committed to quality and consistently implemented sustainability strategies for generations.
This hotel, often perceived as a "celebrity hotel," is founded on a concept that integrates a dedication to nature and people into its daily operations, setting new standards in the international vacation hotel industry.
The Stanglwirt is one of those establishments that forges its own path and, as a result, has set the industry standard for years. These kinds of businesses define our network because they show how quality and responsibility can be integrated into a hotel's daily operations.
Stefany Seipp, founder and managing director of Green Pearls®
Sustainable Luxury, Wellness & Sports
The Hauser family, the resort’s host family, likes to describe the Stanglwirt as “an organic farm with an attached luxury hotel.” The resort in Going am Wilden Kaiser is one of the most renowned wellness resorts in the DACH region and features one of Europe's largest hotel wellness areas, complete with a rock pool, an extensive sauna area, and several sports and adventure zones. Other amenities include the hotel’s own Lipizzaner stud farm.
Organic farming and a farm-to-table approach form the cornerstone
However, the foundation of the Stanglwirt’s philosophy centers on organic farming. For decades, it has been an integral part of the business, supplying the kitchen with fresh organic produce. It also shapes the Stanglwirt’s distinctive approach to quality, regionality, sustainability, and responsibility. As early as the 1980s, the hotel set an example for alternative energy supplies by installing its own biomass heating system. To this day, a large portion of its energy supply comes from its own systems and renewable materials.
A beacon in the network
Our partnership with Green PearlsⓇ aligns perfectly with our identity as the Stanglwirt. Sustainable thinking and action have always been a central part of our philosophy – not as a passing trend, but as a deeply held conviction. We particularly value the network's shared commitment to holistic sustainability: ecological, social, and economic. Green PearlsⓇ unites establishments that take responsibility while preserving their unique character. This authenticity is a key factor for us.
Maria Hauser, junior executive Stanglwirt
The partnership between Green Pearls® and the Stanglwirt highlights the increasing significance of sustainable practices within the luxury hospitality sector and emphasizes the market's evolution in this area. Businesses that integrate responsibility into their operations are gaining prominence, extending beyond the industry itself. Green Pearls® supports this trend, raising the international profile of these hotels and accommodations.