Plose water for a good cause: My Arbor donated €15,000

At the adults-only Hotel My Arbor near Brixen, every drop of Plose spring water leaves a trace of goodness. For every bottle sold, the hotel donates €1 to regional aid projects. A total of 27,500 bottles were sold in 2024/2025.

To celebrate its seventh birthday on May 1, 2025, the organization donated the first €15,000 to regional organizations. These donations went to the "Wünschewagen" (Wish Ambulance), a joint project of the White Cross and the Caritas Diocese of Bolzano-Bressanone that fulfills the last wishes of seriously ill individuals; the White Cross in Bressanone; and the aid organization "Südtirol hilft" (South Tyrol Helps). Additional funds will be allocated to other initiatives in the coming months.

The Plose spring, located on the local mountain at an altitude of 1,870 meters, is considered one of the purest in South Tyrol. Its water is bottled in its natural state and used at My Arbor to sustainably support the area with simple means.