Team up: Tourism Authority of Thailand and United Nations Development Programme
The Tourism Authority of Thailand (TAT) cooperates with the United Nations Development Programme (UNDP) to create a long-term and sustainable tourism strategy in Thailand.
With this step, the Thai tourism industry will be enabled to adapt to the Sustainable Development Goals (SDGs) in the context of the COVID-19-crisis. The goal is to make sustainable, integrative and community-based tourism the "new normality".
On June 5th, World Environment Day, a Memorandum of Understanding was signed by both partners, which is considered one of the highlights of this year's 60th anniversary by the Tourism Authority of Thailand (TAT).
“Thailand is known all over the world for its superb tourism products and services, and the friendliness and hospitality of its people. In future, however, we will have to better balance quantity versus quality, and marketing versus management. This will be our agenda going forward. It will send a strong positive signal right throughout the industry not to lose sight of the long-term objectives of tourism.”
- TAT Governor, Mr. Yuthasak -
The full article is available in English in the TAT News.